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Speed Race is a 1974 arcade racing video game developed and manufactured by Taito and released under the titles Racer and Wheels in North America by distributor Midway Manufacturing in 1975. Designed by Tomohiro Nishikado , the gameplay involves the player using the attached steering wheel to maneuver a car alongside a fast vertical scrolling road. The objective is to score points by driving past other cars without colliding with them; more points are awarded for driving faster. Players must do this under a 90-second time limit, which ends the game when it runs out. The gameplay concepts were adapted from two earlier driving electro-mechanical games : Kasco's Mini Drive (1958) and Taito's Super Road 7 (1970).

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108-504: The Color TV-Game is the first video game system ever made by Nintendo . The system was released as a series of five dedicated home video game consoles between 1977 and 1983 in Japan only. Nintendo sold three million units of the first four models: one million units of each of the first two models, Color TV-Game 6 and 15; and half a million units of each of the next two models, Block Breaker and Racing 112 . The Color TV-Game series has

216-549: A ROM cartridge format for video games as well as both a central processing unit and a picture processing unit . The Family Computer , or Famicom, was released in Japan in July 1983 along with three games adapted from their original arcade versions: Donkey Kong , Donkey Kong Jr. and Popeye . Its success was such that in 1984, it surpassed the market share held by Sega 's SG-1000 . That success also led to Nintendo leaving

324-430: A niche market , the slow and expensive manufacturing process, high product price, alongside long durability of the cards, which impacted sales due to the low replacement rate. As a solution, Nintendo produced a cheaper and lower-quality line of playing cards, Tengu , while also conducting product offerings in other cities such as Osaka , where card game profits were high. In addition, local merchants were interested in

432-557: A 28% stake in PUX Corporation, a subsidiary of Panasonic , to develop facial , voice , and text recognition for its video games. Due to a 30% decrease in company income between April and December 2013, Iwata announced a temporary 50% cut to his salary, with other executives seeing reductions by 20%–30%. In January 2015, Nintendo ceased operations in the Brazilian market due in part to high import duties . This did not affect

540-490: A 75% increase in income compared to the previous fiscal year, mainly contributed by the Nintendo Switch Online service. The year saw some changes to the company's management: outside director Naoki Mizutani retired from the board, and was replaced by Asa Shinkawa; and Yoshiaki Koizumi was promoted to senior executive officer, maintaining its role as deputy general manager of Nintendo EPD. By August, Nintendo

648-728: A Tokyo branch in Chiyoda, Tokyo , and sold more than 1.5 million card packs, holding a high market share , for which it relied on televised advertising campaigns. In 1962, Nintendo became a public company by listing stock on the second section of the Osaka Securities Exchange and the Kyoto Stock Exchange. In the following year, the company adopted its current name, Nintendo & Co., Ltd. and started manufacturing games in addition to playing cards. In 1964, Nintendo earned ¥150 million . Although

756-524: A financial crisis for the company. To try to find a more successful game, they put Miyamoto in charge of their next arcade game design, leading to the release of Donkey Kong in 1981, one of the first platform video games that allowed the player character to jump. The character Jumpman would later become Mario and Nintendo's official mascot . Mario was named after Mario Segale , the landlord of Nintendo's offices in Tukwila, Washington . Donkey Kong

864-622: A homage to Nintendo's previous name - Marufuku. In April 2020, Reuters reported that ValueAct Capital had acquired over 2.6 million shares in Nintendo stock worth US$ 1.1 billion over the course of a year, giving them an overall stake of 2% in Nintendo. Although the COVID-19 pandemic caused delays in the production and distribution of some of Nintendo's products, the situation "had limited impact on business results"; in May 2020, Nintendo reported

972-503: A hybrid design as a home and handheld console, Joy-Con controllers that each contain an accelerometer and gyroscope, and the simultaneous wireless networking of up to eight consoles. To expand its library, Nintendo entered alliances with several third-party and independent developers; by February 2019, more than 1,800 Switch games had been released. Worldwide sales of the Switch exceeded 55 million units by March 2020. In April 2018,

1080-565: A long-time employee of the company. Yokoi was moved to the newly created department and was responsible for coordinating various projects. Yokoi's experience in manufacturing electronic devices led Yamauchi to put him in charge of the company's games department, and his products would be mass-produced. During this period, Nintendo built a new production plant in Uji , just outside of Kyoto, and distributed classic tabletop games such as chess , shogi , go , and mahjong , and other foreign games under

1188-865: A million units were sold. Nintendo partnered with Magnavox to provide a light gun controller based on the Beam Gun design for the company's new home video game console, the Magnavox Odyssey , in 1971. Other popular toys released at the time included the Ultra Hand , the Ultra Machine , the Ultra Scope, and the Love Tester , all designed by Yokoi. More than 1.2 million units of Ultra Hand were sold in Japan. The growing demand for Nintendo's products led Yamauchi to further expand

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1296-406: A moving background, he animated a background road image and modulated the speed of oncoming computer-controlled cars based on the player's speed. In Japan, due to the complexity of the hardware, Taito released Speed Race at a price point of 100 yen per play, compared to the standard 50 yen per play up until then. Despite this, the game became a major hit in Japan, establishing 100 yen as

1404-460: A new department focused on arcade game development was created. In 1980, one of the first handheld video game systems , the Game & Watch , was created by Yokoi from the technology used in portable calculators. It became one of Nintendo's most successful products, with over 43.4 million units sold worldwide during its production period, and for which 59 games were made in total. Nintendo entered

1512-551: A pair of paddles that launch a ball across the stage, which will inflict damage on fighters that touch it. In late 2020, a Nintendo 3DS game developed by Butterfly called The Queen TV-Game 2 was influenced by the console series name along with gameplay broadly based on Color TV-Game 6. Nintendo Nintendo Co., Ltd. is a Japanese multinational video game company headquartered in Kyoto . It develops, publishes and releases both video games and video game consoles . Nintendo

1620-416: A partnership with The Walt Disney Company to incorporate its characters into playing cards, which opened it up to the children's market and resulted in a boost to Nintendo's playing card business. Nintendo automated the production of Japanese playing cards using backing paper, and also developed a distribution system that allowed it to offer its products in toy stores. By 1961, the company had established

1728-410: A price of ¥9,800 , significantly lower than competing systems. Nintendo used this as a marketing tool. It contains six variations of Pong , such as adding additional paddles, decreasing the size of the paddles, and adding deflective shields in the center of the screen. It can be powered by batteries or by a power adapter sold separately. Shortly after its release, Nintendo released an improved version of

1836-414: A sit-down cabinet. Taito released an updated version of Speed Race called Speed Race DX in 1975. Two-player versions followed with Midway's Wheels II and Taito's Speed Race Twin . The game was a worldwide commercial success. Speed Race was a hit in Japan, establishing 100 yen per play as the standard for arcade games there, while Wheels and Wheels II sold 10,000 arcade cabinets in

1944-561: A small compartment on the system. Nintendo produced a second model of the TV-Game 15 with a reddish-orange casing, which had a longer production run and are more common. Sharp made a white-colored version that was renamed Color TV-Game XG-115. The third unit, the Color TV Game Racing 112, was published on June 8, 1978. It is significantly larger than the previous two units, with a larger shipping box to accompany it. Racing 112

2052-472: A strategic alliance to develop the Nintendo 64 . NEC , Toshiba , and Sharp also contributed technology to the console. The Nintendo 64 was marketed as one of the first consoles to be designed with 64-bit architecture. As part of an agreement with Midway Games , the arcade games Killer Instinct and Cruis'n USA were ported to the console. Although the Nintendo 64 was planned for release in 1995,

2160-565: A three-dimensional environment with the aid of a sensor bar; the Nunchuk peripheral that includes an analog controller and an accelerometer; and the Wii MotionPlus expansion that increases the sensitivity of the main controller with the aid of gyroscopes . By 2016, more than 101 million Wii consoles had been sold worldwide, making it the most successful console of its generation, a distinction that Nintendo had not achieved since

2268-411: Is commonly assumed to mean "leave luck to heaven", but the assumption lacks historical validation; it has also been suggested to mean "the temple of free hanafuda ", but even descendants of Yamauchi do not know the true intended meaning of the name. Hanafuda cards had become popular after Japan banned most forms of gambling in 1882, though tolerated hanafuda. Sales of hanafuda cards were popular with

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2376-617: Is internationally recognized, as well as other characters like Donkey Kong , Link , Samus Aran , Kirby , and Pikachu . The company has sold more than 5.592 billion video games and over 836 million hardware units globally, as of March 2023. Nintendo has multiple subsidiaries in Japan and abroad, in addition to business partners such as HAL Laboratory , Intelligent Systems , Game Freak , and The Pokémon Company . Nintendo and its staff have received awards including Emmy Awards for Technology & Engineering , Game Awards , Game Developers Choice Awards , and British Academy Games Awards . It

2484-549: Is one of the wealthiest and most valuable companies in the Japanese market. Nintendo was founded as Nintendo Koppai on 23 September 1889 by craftsman Fusajiro Yamauchi in Shimogyō-ku, Kyoto , Japan, as an unincorporated establishment, to produce and distribute Japanese playing cards , or karuta ( かるた , from Portuguese carta , 'card') , most notably hanafuda ( 花札 , 'flower cards') . The name "Nintendo"

2592-616: Is the Nintendo Entertainment System , or NES, which was released in North America in 1985. The landmark games Super Mario Bros. and The Legend of Zelda were produced by Miyamoto and Takashi Tezuka . Composer Koji Kondo reinforced the idea that musical themes could act as a complement to game mechanics rather than simply a miscellaneous element. Production of the NES lasted until 1995, and production of

2700-685: The 128-bit Gekko processor and the DVD drive to be used in Nintendo's next home console. Meanwhile, a series of administrative changes occurred in 2000 when Nintendo's corporate offices were moved to the Minami-ku neighborhood in Kyoto, and Nintendo Benelux was established to manage the Dutch and Belgian territories. In 2001, two new Nintendo consoles were introduced: the Game Boy Advance , which

2808-715: The 1973 oil crisis caused both a spike in the cost of plastics and a change in consumer priorities that put essential products over pastimes, and Nintendo lost several billion yen. In 1974, Nintendo released Wild Gunman , a skeet shooting arcade simulation consisting of a 16 mm image projector with a sensor that detects a beam from the player's light gun . Both the Laser Clay Shooting System and Wild Gunman were successfully exported to Europe and North America. However, Nintendo's production speeds were still slow compared to rival companies such as Bandai and Tomy , and their prices were high, which led to

2916-595: The CD-i , and Sony's independent efforts resulted in the creation of the PlayStation console . The first issue of Nintendo Power magazine, which had an annual circulation of 1.5 million copies in the United States, was published in 1988. In July 1989, Nintendo held the first Nintendo Space World trade show with the name Shoshinkai to announce and demonstrate upcoming Nintendo products. That year,

3024-666: The Game Boy Advance SP , an improved version of the Game Boy Advance with a foldable case, an illuminated display, and a rechargeable battery. By the end of its production cycle in 2010, over 43.5 million units had been sold worldwide. Nintendo also released the Game Boy Player , a peripheral that allows Game Boy and Game Boy Advance games to be played on the GameCube. In 2004, Nintendo released

3132-522: The Game Boy Color was released. In addition to backward compatibility with Game Boy games, the console's similar capacity to the NES resulted in select adaptations of games from that library, such as Super Mario Bros. Deluxe . Since then, over 118.6 million Game Boy and Game Boy Color consoles have been sold worldwide. In May 1999, with the advent of the PlayStation 2 , Nintendo entered an agreement with IBM and Panasonic to develop

3240-494: The Nintendo 2DS , a version of the 3DS that lacks the clamshell design of Nintendo's previous handheld consoles and the stereoscopic effects of the 3DS. With 13.5 million units sold worldwide, the Wii U is the least successful video game console in Nintendo's history. In 2014, a new product line was released consisting of figures of Nintendo characters called amiibos . On 25 September 2013, Nintendo announced its acquisition of

3348-691: The Nintendo DS , which featured such innovations as dual screens – one of which is a touchscreen – and wireless connectivity for multiplayer play. Throughout its lifetime, more than 154 million units were sold, making it the most successful handheld console and the second bestselling console in history. In 2005, Nintendo released the Game Boy Micro , the last system in the Game Boy line . Sales did not meet Nintendo's expectations, with 2.5 million units being sold by 2007. In mid-2005,

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3456-818: The Nintendo Entertainment System and Super Mario Bros. in 1985. Since then, Nintendo has produced some of the most successful consoles in the video game industry , such as the Game Boy , the Super Nintendo Entertainment System , the Nintendo DS , the Wii , and the Nintendo Switch . It has created or published numerous major franchises, including Mario , Donkey Kong , The Legend of Zelda , Metroid , Fire Emblem , Kirby , Star Fox , Pokémon , Super Smash Bros. , Animal Crossing , Pikmin , Xenoblade Chronicles , and Splatoon , and Nintendo's mascot, Mario ,

3564-668: The Nintendo Labo line was released, consisting of cardboard accessories that interact with the Switch and the Joy-Con controllers. More than one million units of the Nintendo Labo Variety Kit were sold in its first year on the market. In 2018, Shuntaro Furukawa replaced Kimishima as company president, and in 2019, Doug Bowser succeeded Nintendo of America president Reggie Fils-Aimé . In April 2019, Nintendo formed an alliance with Tencent to distribute

3672-665: The Nintendo World Store was inaugurated in New York City. Nintendo's next home console was conceived in 2001, although development commenced in 2003, taking inspiration from the Nintendo DS. Nintendo also considered the relative failure of the GameCube and instead opted to take a " Blue Ocean Strategy " by developing a reduced performance console in contrast to the high-performance consoles of Sony and Microsoft to avoid directly competing with them. The Wii

3780-622: The Sharp Corporation . In 1988, Gunpei Yokoi and his team at Nintendo R&D1 conceived the Game Boy , the first handheld video game console made by Nintendo. Nintendo released the Game Boy in 1989. In North America, the Game Boy was bundled with the popular third-party game Tetris after a difficult negotiation process with Elektronorgtechnica . The Game Boy was a significant success. In its first two weeks of sale in Japan, its initial inventory of 300,000 units sold out, and in

3888-605: The Taishō era dated to 1915 indicates that the business was named Yamauchi Nintendo but still used the Marufuku Nintendo Co. brand for its playing cards. Japanese culture stipulated that for Nintendo to continue as a family business after Yamauchi's retirement, Yamauchi had to adopt his son-in-law so that he could take over the business. As a result, Sekiryo Kaneda adopted the Yamauchi surname in 1907 and headed

3996-414: The arcade video game market with Sheriff and Radar Scope , released in Japan in 1979 and 1980 respectively. Sheriff , also known as Bandido in some regions, marked the first original video game made by Nintendo, was published by Sega and developed by Genyo Takeda and Shigeru Miyamoto . Radar Scope rivaled Galaxian in Japanese arcades but failed to find an audience overseas and created

4104-450: The iOS and Android systems, Miitomo , was released. Since then, Nintendo has produced other similar apps, such as Super Mario Run , Fire Emblem Heroes , Animal Crossing: Pocket Camp , Mario Kart Tour , and Pokémon Go , the last being developed by Niantic and having generated $ 115 million in revenue for Nintendo. In March 2016, the loyalty program My Nintendo replaced Club Nintendo . The NES Classic Edition

4212-423: The natural environment and regional culture of Sonobe , popular culture influences like Westerns and detective fiction , along with folk Shinto practices and family media . These would each be seen in most of Nintendo's major franchises which developed following Miyamoto's creative leadership. Two key events in Nintendo's history occurred in 1979: its American subsidiary was opened in New York City, and

4320-450: The yakuza -run gaming parlors in Kyoto. Other card manufacturers had opted to leave the market not wanting to be associated with criminal ties, but Yamauchi persisted without such fears to become the primary producer of hanafuda within a few years. With the increase of the cards' popularity, Yamauchi hired assistants to mass-produce to satisfy the demand. Even with a favorable start, the business faced financial struggle due to operating in

4428-724: The "Play It Loud!" advertising campaign for Game Boys with different-colored casings. The Advanced Computer Modeling graphics used in Donkey Kong Country for the Super NES and Donkey Kong Land for the Game Boy were technologically innovative, as was the Satellaview satellite modem peripheral for the Super Famicom, which allowed the digital transmission of data via a communications satellite in space. In mid-1993, Nintendo and Silicon Graphics announced

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4536-638: The 1990s with the Super NES. Several accessories were released for the Wii from 2007 to 2010, such as the Wii Balance Board , the Wii Wheel and the WiiWare download service. In 2009, Nintendo Iberica S.A. expanded its commercial operations to Portugal through a new office in Lisbon . By that year, Nintendo held a 68.3% share of the worldwide handheld gaming market. In 2010, Nintendo celebrated

4644-581: The 25th anniversary of Mario's debut appearance, for which certain allusive products were put on sale. The event included the release of Super Mario All-Stars 25th Anniversary Edition and special editions of the Nintendo DSi XL and Wii. Following an announcement in March 2010, Nintendo released the Nintendo 3DS in 2011. The console produces stereoscopic effects without 3D glasses. By 2018, more than 69 million units had been sold worldwide;

4752-507: The Computer TV Game was only produced in limited quantities, making it extremely rare. Miyamoto again designed the system's white-colored casing and the packaging. It was produced internally. Computer TV-Game contains a version of Computer Othello , and is built around an original Computer Othello arcade system board. This makes it an arcade-perfect rendition, an uncommon sight during the early 1980s. The entire Color TV-Game series

4860-520: The European release of the GameCube in May 2002, Hiroshi Yamauchi announced his resignation as the president of Nintendo, and Satoru Iwata was selected by the company as his successor. Yamauchi would remain as advisor and director of the company until 2005, and he died in 2013. Iwata's appointment as president ended the Yamauchi succession at the helm of the company, a practice that had been in place since its foundation. In 2003, Nintendo released

4968-570: The Famicom in America was also impacted. To differentiate the Famicom from its competitors in America, Nintendo rebranded it as an entertainment system and its cartridges as Game Paks, with a design reminiscent of a VCR . Nintendo implemented a lockout chip in the Game Paks for control on its third party library to avoid the market saturation that had occurred in the United States. The result

5076-570: The Famicom lasted until 2003. In total, around 62 million Famicom and NES consoles were sold worldwide. During this period, Nintendo created a copyright infringement protection in the form of the Official Nintendo Seal of Quality, added to their products so that customers may recognize their authenticity in the market. By this time, Nintendo's network of electronic suppliers had extended to around thirty companies, including Ricoh (Nintendo's main source for semiconductors ) and

5184-486: The Famicom. In the early 1980s, several video game consoles proliferated in the United States, as well as low-quality games produced by third-party developers , which oversaturated the market and led to the video game crash of 1983 . Consequently, a recession hit the American video game industry , whose revenues went from over $ 3 billion to $ 100 million between 1983 and 1985. Nintendo's initiative to launch

5292-429: The GameCube, even with such distinguishing features as the miniDVD format of its games and Internet connectivity for a few games, its sales were lower than those of its predecessors, and during the six years of its production, 21.7 million units were sold worldwide. The GameCube struggled against its rivals in the market, and its initial poor sales led to Nintendo posting a first half fiscal year loss in 2003 for

5400-404: The Japanese arcade market in late 1985. At this time, Nintendo adopted a series of guidelines that involved the validation of each game produced for the Famicom before its distribution on the market, agreements with developers to ensure that no Famicom game would be adapted to other consoles within two years of its release, and restricting developers from producing more than five games per year for

5508-764: The NES. In response to the competition, Uemura designed the Super Famicom , which launched in 1990. The first batch of 300,000 consoles sold out in hours. The following year, as with the NES, Nintendo distributed a modified version of the Super Famicom to the United States market, titled the Super Nintendo Entertainment System. Launch games for the Super Famicom and Super NES include Super Mario World , F-Zero , Pilotwings , SimCity , and Gradius III . By mid-1992, over 46 million Super Famicom and Super NES consoles had been sold. The console's life cycle lasted until 1999 in

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5616-790: The Nintendo Switch in China starting in December. The theme park area Super Nintendo World opened at Universal Studios Japan in 2021. In early 2020, Plan See Do, a hotel and restaurant development company, announced that it would refurbish the former Nintendo headquarters from the 1930s as a hotel, with plans to add 20 guest rooms, a restaurant, a bar, and a gym. The building is owned by Yamauchi Co., Ltd., an asset management company of Nintendo's founding family. The hotel later opened in April 2022, with 18 guest rooms, and named Marufukuro in

5724-643: The Nippon Game brand. The company's restructuring preserved a couple of areas dedicated to playing card manufacturing. In 1970, the company's stock listing was promoted to the first section of the Osaka Stock Exchange, and the reconstruction and enlargement of its corporate headquarters was completed. The year represented a watershed moment in Nintendo's history as it released Japan's first electronic toy—the Beam Gun , an optoelectronic pistol designed by Masayuki Uemura . In total, more than

5832-491: The TV-Game 6 to bundle with its television sets. One week later on June 8, Nintendo released the Color TV-Game 15. It retailed for ¥15,000 , roughly 50% more than the TV-Game 6. Essentially, the TV-Game 15 is an enhanced version of the TV-Game 6. Both consoles house the same fifteen games; however, only six are accessible on the TV-Game 6 without modification. The TV-Game 15 has detachable controllers which are stored in

5940-508: The TV-Game 6, featuring a cream-white outer casing and removing the power adapter. A second variation was produced as part of a promotion with food company House Foods to promote its House Shanmen instant noodles. It is identical to the original TV-Game 6 but has the House Shanmen logo on the casing. This version was produced in very limited quantities, making it extremely rare. Sharp Electronics produced dark orange-colored versions of

6048-716: The United Kingdom, Spain, Belgium, and Australia. In 1992, Nintendo acquired a majority stake in the Seattle Mariners baseball team, and sold most of its shares in 2016. On July 31, 1992, Nintendo of America announced it would cease manufacturing arcade games and systems. In 1993, Star Fox was released, which marked an industry milestone by being the first video game to make use of the Super FX chip. The proliferation of graphically violent video games, such as Mortal Kombat , caused controversy and led to

6156-465: The United States to become the best-selling arcade game of 1975 . The Speed Race DX and Wheels versions were also among the top three highest-grossing arcade games of 1976 in Japan and the United States, respectively, while Speed Race DX was Japan's highest-grossing arcade video game of 1977 . The game spawned the Speed Race series of arcade racing games. The game's use of vertical scrolling

6264-567: The United States, and until 2003 in Japan. In March 1990, the first Nintendo World Championship was held, with participants from 29 American cities competing for the title of "best Nintendo player in the world". In June 1990, the subsidiary Nintendo of Europe was opened in Großostheim , Germany; in 1993, subsequent subsidiaries were established in the Netherlands (where Bandai had previously distributed Nintendo's products), France,

6372-494: The United States, an additional 40,000 units were sold on its first day of distribution. Around this time, Nintendo entered an agreement with Sony to develop the Super Famicom CD-ROM Adapter , a peripheral for the upcoming Super Famicom capable of playing CD-ROMs . However, the collaboration did not last as Yamauchi preferred to continue developing the technology with Philips , which would result in

6480-515: The beginning of something very, very big." In his 2004 book Power-Up: How Japanese Video Games Gave the World an Extra Life , Chris Kohler claims that the colorful casing played a part in the systems performing well, saying they resembled toys more than video game consoles. Luke Plunkett of Kotaku acknowledged the consoles for their importance as Nintendo's first foray into the market, and for it being influential for its next system. Plunkett also said

6588-491: The business in 1929. By that time, Nintendo was the largest playing card business in Japan. In 1933, Sekiryo Kaneda established the company as a general partnership named Yamauchi Nintendo & Co., Ltd. investing in the construction of a new corporate headquarters located next to the original building, near the Toba-kaidō train station . Because Sekiryo's marriage to Yamauchi's daughter produced no male heirs, he planned to adopt his son-in-law Shikanojo Inaba, an artist in

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6696-445: The business styled itself as Marufuku Nintendo Card Co. The war created considerable difficulties for companies in the leisure sector, which were subject to new levies such as the Karuta Zei ("playing cards tax"). Nintendo subsisted and, in 1907, entered into an agreement with Nihon Senbai—later known as the Japan Tobacco —to market its cards to various cigarette stores throughout the country. A Nintendo promotional calendar from

6804-447: The company was experiencing a period of economic prosperity, the Disney cards and derived products made it dependent on the children's market. The situation was exacerbated by the falling sales of its adult-oriented playing cards caused by Japanese society gravitating toward other hobbies such as pachinko , bowling , and nightly outings. When Disney card sales began to decline, Nintendo realized that it had no real alternative to alleviate

6912-426: The company's employ and the father of his grandson Hiroshi , born in 1927. However, Inaba abandoned his family and the company, so Hiroshi was made Sekiryo's eventual successor. World War II negatively impacted the company as Japanese authorities prohibited the diffusion of foreign card games, and as the priorities of Japanese society shifted, its interest in recreational activities waned. During this time, Nintendo

7020-437: The company. Nintendo has referenced the Color TV-Game systems and their built-in games in other franchises. Alleyway , a launch game for the Game Boy , is believed to be based on the Color TV-Game Block Kuzushi. Jeremy Parish said that Alleyway is a throwback to Block Kuzushi, due to it having been cemented in Nintendo's corporate roots. WarioWare, Inc.: Mega Microgames! includes a minigame based on Racing 112 , where

7128-403: The consoles be produced quickly and with cheaper parts to reduce production costs. He wanted a competitive edge by making the systems cheap for the consumer to purchase. The TV-Game 6 and 15 required little production time due to their simplicity. Mitsubishi made minor changes and corrections to the systems before they were released. The Color TV-Game 6 was launched on June 1, 1977. It retailed at

7236-478: The creation of the Interactive Digital Software Association and the Entertainment Software Rating Board , in whose development Nintendo collaborated during 1994. These measures also encouraged Nintendo to abandon the content guidelines it had enforced since the release of the NES. Commercial strategies implemented by Nintendo during this time include the Nintendo Gateway System , an in-flight entertainment service available for airlines, cruise ships and hotels, and

7344-499: The discontinuation of some of their light gun products. The subsidiary Nintendo Leisure System Co., Ltd., which developed these products, was closed as a result of the economic impact dealt by the oil crisis. Yamauchi, motivated by the successes of Atari and Magnavox with their video game consoles , acquired the Japanese distribution rights for the Magnavox Odyssey in 1974, and reached an agreement with Mitsubishi Electric to develop similar products between 1975 and 1978, including

7452-468: The figure increased to 75 million by the start of 2019. In 2011, Nintendo celebrated the 25th anniversary of The Legend of Zelda with the orchestra concert tour The Legend of Zelda : Symphony of the Goddesses and the video game The Legend of Zelda: Skyward Sword . In 2012 and 2013, two new Nintendo game consoles were introduced: the Wii U , with high-definition graphics and a GamePad controller with near-field communication technology, and

7560-602: The first microprocessor for video games systems, the Color TV-Game series, and an arcade game inspired by Othello . During this period, Takeda developed the video game EVR Race , and Shigeru Miyamoto joined Yokoi's team with the responsibility of designing the casing for the Color TV-Game consoles. In 1978, Nintendo's research and development department was split into two facilities, Nintendo Research & Development 1 and Nintendo Research & Development 2 , respectively managed by Yokoi and Uemura. Shigeru Miyamoto brought distinctive sources of inspiration, including

7668-418: The first World of Nintendo stores-within-a-store , which carried official Nintendo merchandise, were opened in the United States. According to company information, more than 25% of homes in the United States had an NES in 1989. In the late 1980s, Nintendo's dominance slipped with the appearance of NEC 's PC Engine and Sega 's Mega Drive , 16-bit game consoles with improved graphics and audio compared to

7776-498: The first company to succeed in mass-producing plastic playing cards in Japan. Some of the company's employees, accustomed to a more cautious and conservative leadership, viewed the new measures with concern, and the rising tension led to a call for a strike . However, the measure had no major impact, as Hiroshi resorted to the dismissal of several dissatisfied workers. In 1959, Nintendo moved its headquarters to Kamitakamatsu-cho, Fukuine, Higashiyama-ku, Kyoto. The company entered into

7884-459: The first time since the company went public in 1962. In 2002, the Pokémon Mini was released. Its dimensions were smaller than that of the Game Boy Advance and it weighed 70 grams, making it the smallest video game console in history. Nintendo collaborated with Sega and Namco to develop Triforce , an arcade board to facilitate the conversion of arcade titles to the GameCube. Following

7992-449: The first two consoles, Color TV-Game 6 and Color TV-Game 15, Nintendo acquired a license from Magnavox production of its own Pong clone game consoles. Magnavox created the original concept for Pong for its Magnavox Odyssey console, which inspired Atari to create a similar game for arcades. For this, Magnavox sued Atari and other Pong console manufacturers for copyright infringement. Nintendo president Hiroshi Yamauchi specified that

8100-421: The game became a hit when it was released by Midway there in 1975. Wheels sold 7,000 arcade cabinets and Wheels II sold 3,000 for a combined 10,000 sold in the United States, making it the best-selling arcade game of 1975 , according to sales figures provided by Ralph H. Baer . In March 1976, the first annual RePlay arcade chart listed Wheels and Wheels II as the second-highest-grossing arcade game of

8208-591: The greatest of all time . In 1995, Nintendo released the Virtual Boy , a console designed by Gunpei Yokoi with stereoscopic graphics . Critics were generally disappointed with the quality of the games and red-colored graphics, and complained of gameplay-induced headaches. The system sold poorly and was quietly discontinued. Amid the system's failure, Yokoi formally retired from Nintendo. In February 1996, Pocket Monsters Red and Green , known internationally as Pokémon Red and Blue , developed by Game Freak

8316-419: The highest sales figures of all the first generation of video game consoles . By the late 1970s, Nintendo began moving away from toys and playing cards and into the rapidly-growing video game market. This decision was based on the smash success of the arcade video game Space Invaders (1978) by Taito and the 1973 oil crisis making toys expensive to produce. Nintendo's first foray into video gaming

8424-411: The latter in turn similar to Kasco's Indy 500 (1968) and Chicago Coin 's Speedway (1969). Mini Drive and Super Road 7 involved driving a car down an endlessly scrolling road, with Super Road 7 also having the need to dodge cars in front of the player. Nishikado adapted these gameplay concepts into a video game called Speed Race . In order to simulate the scrolling effect and give the illusion of

8532-407: The offices, for which he acquired the surrounding land and assigned the production of cards to the original Nintendo building. Meanwhile, Yokoi, Uemura, and new employees such as Genyo Takeda , continued to develop innovative products for the company. The Laser Clay Shooting System was released in 1973 and managed to surpass bowling in popularity. Though Nintendo's toys continued to gain popularity,

8640-561: The player has five seconds to dodge the moving cars. It is part of 9-Volt's stage, which comprises minigames featuring older Nintendo video games. A Color TV-Game 6 minigame appears in 9-Volt and 18-Volt's stage in WarioWare: Smooth Moves . An assist trophy based on the TV-Game 15 appears in Super Smash Bros. for Nintendo 3DS and Wii U and its follow-up Super Smash Bros. Ultimate . When summoned, it spawns

8748-461: The player's score are displayed on an auxiliary LED display placed above the monitor. Points are earned by driving past cars, with additional points being awarded based on how fast the car is moving. Colliding with a car resets the player's speed and starts them at the beginning of the track. The game ends when the time limit runs out, though the timer can be extended by earning a certain number of points. Two difficulty modes are available that increase

8856-498: The presidency and headed manufacturing operations. His first actions involved several important changes in the operation of the company: in 1951, he changed the company name to Nintendo Playing Card Co., Ltd. and in the following year, he centralized the manufacturing facilities dispersed in Kyoto, which led to the expansion of the offices in Kamitakamatsu-cho, Fukuine, Higashiyama-ku, Kyoto. In 1953, Nintendo became

8964-458: The previous year in the United States, in terms of coin drop earnings (below Atari's Tank and Tank II ), while the Racer version was the year's eighth-highest-grossing arcade video game. In October, RePlay listed Wheels as the third-highest-grossing arcade video game of 1976 in the United States, below Sea Wolf and Gun Fight (both manufactured by Midway). In Australia, Speed Race

9072-680: The production schedules of third-party developers influenced a delay, and the console was released in June 1996 in Japan, September 1996 in the United States and March 1997 in Europe. By the end of its production in 2002, around 33 million Nintendo 64 consoles were sold worldwide, and it is considered one of the most recognized video game systems in history. 388 games were produced for the Nintendo 64 in total, some of which – particularly Super Mario 64 , The Legend of Zelda: Ocarina of Time , and GoldenEye 007 – have been distinguished as some of

9180-510: The prospect of continuous renewal of decks, thus avoiding the suspicions that reusing cards would generate. According to Nintendo, the business' first western-style card deck was put on the market in 1902, although other documents postpone the date to 1907, shortly after the Russo-Japanese War . Although the cards were initially meant for export, they quickly gained popularity not only abroad but also in Japan. During this time,

9288-483: The rest of Nintendo's Latin American market due to an alliance with Juegos de Video Latinoamérica. Nintendo reached an agreement with NC Games for Nintendo's products to resume distribution in Brazil by 2017, and by September 2020, the Switch was released in Brazil. On 11 July 2015, Iwata died of bile duct cancer , and after a couple of months in which Miyamoto and Takeda jointly operated the company, Tatsumi Kimishima

9396-481: The series was successful for their low price, as it established Nintendo's "consoles must be sold at a profit" attitude that continued onward. PC Magazine ' s Benj Edwards noted that the Color TV-Game 6 and Color TV-Game 15 units in particular gave Nintendo faith in the market due to their commercial success. He noted that the Block Kuzushi marked the debut of Shigeru Miyamoto , an important figure within

9504-418: The situation. After the 1964 Tokyo Olympics , Nintendo's stock price plummeted to its lowest recorded level of ¥60 . In 1965, Nintendo hired Gunpei Yokoi to maintain the assembly-line machines used to manufacture its playing cards. Yamauchi's experience with the previous initiatives led him to increase Nintendo's investment in a research and development department in 1969, directed by Hiroshi Imanishi,

9612-480: The speed of the cars and the number of cars on the track. Following the release of Atari 's Gran Trak 10 earlier in 1974, Taito employee Tomohiro Nishikado decided to develop his own racing video game the same year; he did not enjoy Gran Trak 10 , due to its twisting tracks and complex controls. Nishikado looked to two older driving electro-mechanical games for inspiration: Kasco's Mini Drive (1958) and Taito's 1970 rear-projection driving game Super Road 7 ,

9720-529: The standard price point for arcade games in Japan over the next several decades. The updated versions Speed Race DX and Speed Race Twin were among the top ten highest-grossing arcade video games of 1976 in Japan, with Speed Race DX at number two (below Taito's Ball Park ) and Speed Race Twin at number eight. Speed Race DX went on to be the highest-grossing arcade video game of 1977 in Japan, and second-highest-grossing overall arcade game below Namco 's electro-mechanical F-1 . In North America,

9828-615: The video game console market, leading to the creation of the Family Computer and the Nintendo Entertainment System. Erik Voskuil, writing for his blog Before Mario , believes that part of the reason for the success of the Color TV-Game series was its low price point, far below the competition. He wrote: "Almost thirty-five years and multiple generations of ever improving, multi-million selling Nintendo video game consoles on, we can reflect on this moment as

9936-593: Was a financial success for Nintendo both in Japan and overseas, and led Coleco to fight Atari for licensing rights for porting to home consoles and personal computers. In 1983, Nintendo opened a new production facility in Uji and was listed in the first section of the Tokyo Stock Exchange . Uemura, taking inspiration from the ColecoVision , began creating a new video game console that would incorporate

10044-498: Was also a major arcade hit. A significant number of arcade cabinets were sold in Australia. The game's use of vertical scrolling was influential on later games. One of the games it influenced was Atari 's Hi-way (1975), which added a sit-down cockpit cabinet like older electro-mechanical games. Speed Race spawned numerous updates, variations and sequels released by Taito and Midway in arcades. In Japan, Super Speed Race

10152-438: Was also influential on later games. Speed Race is a one or two-player racing video game where players controls a race car along a constantly-scrolling vertical road. The player uses a steering wheel to move the car left or right and an accelerator to make it move faster. The objective of the game is to drive past other cars that scroll past the players under a 90-second time limit without colliding into them. The time limit and

10260-469: Was among the top ten highest-earning arcade video games of 1977. Speed Race Race V was the second highest-earning arcade video game of 1978 , just below Taito's own shoot 'em up hit Space Invaders . Super Speed Race V and Speed Race CL-5 were the fifth and sixth highest-earning arcade games of 1979 , respectively. Super Speed Race was then the ninth highest-earning arcade game of 1980 . Titus Software 's Automobili Lamborghini (1997) for

10368-473: Was designed by Mario creator Shigeru Miyamoto . It is one of his first video game projects after joining Nintendo in 1977. The built-in games for Racing 112 and Block Kuzushi were designed by Takehiro Izushi. Nintendo held competitions in department stores to promote the Block Kuzushi, where winners received a congratulatory note and a medal. The final console, the Computer TV Game, was released in 1980. Because dedicated consoles were decreasing in popularity,

10476-467: Was designed by Gwénaël Nicolas with stylistic departure from its predecessors, and the GameCube . During the first week of the Game Boy Advance's North American release in June 2001, over 500,000 units were sold, making it the fastest-selling video game console in the United States at the time. By the end of its production cycle in 2010, more than 81.5 million units had been sold worldwide. As for

10584-657: Was discontinued in favor of the Family Computer in 1983, a cartridge-based system with a library of hundreds of games. Nintendo sold millions of the Famicom and its international counterpart, the Nintendo Entertainment System , and solidified the company's presence in the video game hardware market. The Color TV-Game series was very successful for Nintendo, and was a commercial hit. Nintendo sold one million units each of Color TV-Game 6 and Color TV-Game 15. One half million units each of Racing 112 and Block Kuzushi were sold. Their success prompted Nintendo to continue pursuing

10692-468: Was founded in 1889 as Nintendo Koppai by craftsman Fusajiro Yamauchi and originally produced handmade hanafuda playing cards. After venturing into various lines of business during the 1960s and acquiring legal status as a public company, Nintendo distributed its first console, the Color TV-Game , in 1977. It gained international recognition with the release of Donkey Kong in 1981 and

10800-643: Was named as Iwata's successor on 16 September 2015. As part of the management's restructuring, Miyamoto and Takeda were respectively named creative and technological advisors. The financial losses caused by the Wii U, along with Sony's intention to release its video games to other platforms such as smart TVs , motivated Nintendo to rethink its strategy concerning the production and distribution of its properties. In 2015, Nintendo formalized agreements with DeNA and Universal Parks & Resorts to extend its presence to smart devices and amusement parks respectively. In March 2016, Nintendo's first mobile app for

10908-502: Was named the richest company in Japan. In June 2021, the company announced plans to convert its former Uji Ogura plant, where it had manufactured playing and hanafuda cards, into a museum tentatively named "Nintendo Gallery", targeted to open by March 2024. In the following year, historic remains of a Yayoi period village were discovered in the construction site. Speed Race The original Speed Race and Wheels had an upright arcade cabinet , while Midway's Racer introduced

11016-522: Was partly supported by a financial injection from Hiroshi's wife Michiko Inaba, who came from a wealthy family. In 1947, Sekiryo founded the distribution company Marufuku Co., Ltd. responsible for Nintendo's sales and marketing operations, which would eventually go on to become the present-day Nintendo Co., Ltd., in Higashikawara-cho, Imagumano, Higashiyama-ku, Kyoto . In 1950, due to Sekiryo's deteriorating health, Hiroshi Yamauchi assumed

11124-472: Was released in Japan for the Game Boy, and established the popular Pokémon franchise. The game went on to sell 31.37 million units, with the video game series exceeding a total of 300 million units in sales as of 2017. In 1997, Nintendo released the Rumble Pak , a plug-in device that connects to the Nintendo 64 controller and produces a vibration during certain moments of a game. In 1998,

11232-589: Was released in November 2006, with a total of 33 launch games. With the Wii, Nintendo sought to reach a broader demographic than its seventh-generation competitors, with the intention of also encompassing the "non-consumer" sector. To this end, Nintendo invested in a $ 200 million advertising campaign. The Wii's innovations include the Wii Remote controller, equipped with an accelerometer system and infrared sensors that allow it to detect its position in

11340-571: Was released in November 2016. The console is a version of the NES based on emulation, HDMI , and the Wii remote. Its successor, the Super NES Classic Edition , was released in September 2017. By October 2018, around ten million units of both consoles combined had been sold worldwide. The Wii U's successor in the eighth generation of video game consoles , the Nintendo Switch , was released in March 2017. The Switch features

11448-552: Was released on April 23, 1979, at ¥13,500. The system was produced by Nintendo, allowing its name to be prominently displayed. Block Kuzushi includes six variations of Breakout , an arcade game released in America by Atari. Nintendo released a clone of Breakout titled Block Fever for Japanese arcades in 1978. Rival company Epoch released the TV Block console in Japan, which was successful and gave way to steady competition by other companies, including Nintendo. The system's casing

11556-561: Was set to be released at ¥18,000 , but was lowered to ¥12,000 to ensure competitiveness. It was later reduced to ¥5,000 . To prevent the machine from requiring a larger box, the wheel is detachable from the console. The built-in game is a top-down racer similar to Speed Race , an arcade game released by Taito in 1974. Variations include a smaller screen width and opponents that move faster, with all possible game combinations totaling to 112. The console also comes with two paddle controllers for multiplayer support. Color TV Game Block Kuzushi

11664-858: Was the arcade game Computer Othello in 1978. This was followed by games such as Sheriff , Space Fever , and EVR Race  [ ja ] . Most of these were unsuccessful but made Nintendo view video games as its next major market. The home console market also rose in popularity, particularly in North America with the release of Atari 's Pong system in 1972. The market was flooded with similar video tennis games as companies scrambled to cash in on its success. Nintendo made its own dedicated Pong system to import this popularity to Japan. The Color TV-Game consoles were produced jointly by Nintendo Research & Development 2 (R&D2) and Mitsubishi Electronics . Nintendo had no prior experience in manufacturing electronics, and had previously contracted Mitsubishi for production of EVR Race , so this continued. For

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