67-717: Cheerios is a brand of cereal manufactured by General Mills in the United States and Canada , consisting of pulverized oats in the shape of a solid torus . In some countries, including the United Kingdom , Cheerios is marketed by Cereal Partners under the Nestlé brand; in Australia and New Zealand , Cheerios is sold as an Uncle Tobys product. It was first manufactured in 1941 as CheeriOats . Cheerios were introduced on May 1, 1941, as "Cheerioats". The name
134-428: A Honeybee ). Bullwinkle was featured in early 1960s commercials, with the tagline at the end of the ad being "Go with Cheerios!" followed by Bullwinkle, usually worse for wear due to his Cheerios-inspired bravery somewhat backfiring, saying "...but watch where you're going!" Hoppity Hooper was also featured in ads in the mid-1960s; General Mills was the primary sponsor of his animated program. This cartoon character,
201-541: A cartoon mascot and may contain a toy or prize . Between 1970 and 1998, the number of different types of breakfast cereals in the U.S. more than doubled, from about 160 to around 340; as of 2012 , there were roughly 5,000 different types (estimate based on the mass customization of online shopping ). In this highly competitive market, cereal companies have developed an ever-increasing number of varieties and flavors (some are flavored like dessert or candy ). Although many plain wheat-, oat- and corn-based cereals exist,
268-562: A German immigrant , began the cereals revolution in 1854 with a hand oats grinder in the back room of a small store in Akron, Ohio . His German Mills American Oatmeal Company was the nation's first commercial oatmeal manufacturer. He marketed the product locally as a substitute for breakfast pork. Improved production technology (steel cutters, porcelain rollers, improved hullers), combined with an influx of German and Irish immigrants, quickly boosted sales and profits. In 1877, Schumacher adopted
335-680: A center both of the Seventh-day Adventist Church and of innovation in the ready-to-eat cereal industry, and indeed, the church had a substantial impact on the development of cereal goods through the person of John Harvey Kellogg (1851–1943). Son of an Adventist factory owner in Battle Creek, Kellogg was encouraged by his church to train in medicine at Bellevue Hospital Medical College in New York City in 1875. After graduating, he became medical superintendent at
402-400: A cheery young girl, was seen in 1942–1943 magazine advertising and Sunday newspaper's comics sections. These ads were multi-panel cartoons where Cheeri O'Leary interacted with entertainers of the day, including Charlotte Greenwood , Barbara Stanwyck , Dick Powell , Joan Blondell , Johnny Mack Brown , Betty Hutton , and Claudette Colbert . Beginning in the mid-1950s and continuing through
469-412: A cure for the common cold while England references the dish to the royal family and their traditions. Common hot cereals in parts of Canada include oatmeal , Cream of Wheat (and Cream of Rice) and Red River cereal . These hot cereals are typically served with maple syrup or brown sugar and milk or cream. Yogurt is also added to Red River cereal. Many Canadians also enjoy cereals similar to those in
536-1325: A grain or mixture of grains usually taking place in a facility remote from the location where the product is eaten. This distinguishes "breakfast cereals" from foods made from grains modified and cooked in the place where they are eaten. Breakfast cereals may be fortified with dietary minerals and vitamins . For example, breakfast cereal in Canada may be fortified with specific micronutrient amounts per 100 grams of cereal, including thiamin , (2.0 mg), niacin (4.8 mg), and vitamin B6 (0.6 mg), among others. Breakfast cereal companies make gluten-free cereals which are free of any gluten -containing grains. These cereals are targeted for consumers who suffer from gluten-related disorders , such as celiac disease , non-celiac gluten sensitivity and wheat allergy , among others. Some companies that produce gluten-free cereals include Kellogg's , General Mills , Nature's Path and Arrowhead Mills . Most warm cereals can be classified as porridges , in that they consist of cereal grains which are soaked in hot water, cooked and/or boiled to soften them and make them palatable. Sweeteners, such as brown sugar , honey, or maple syrup, are often added either by
603-542: A great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, In 2009, market researchers expected the market to grow at a CAGR of 7.4% (in the next 5 years); it has had steady and continued growth throughout its history. Cereal grains, namely porridge (and especially oatmeal ), became an important breakfast component in North America. Barley
670-515: A multimillion-dollar fortune for Post in a few years. After his death, his company acquired the Jell-O company in 1925, Baker's Chocolate in 1927, Maxwell House coffee in 1928, and Birdseye frozen foods in 1929. In 1929, the company changed its name to General Foods . In 1985, Philip Morris Tobacco Company bought General Foods for $ 5.6 billion (equivalent to $ 15.9 billion today) and merged it with its Kraft division. Because of Kellogg and Post ,
737-633: A national contest to name him, dubbing him "BuzzBee". Several different voice actors have provided the voice of Buzz: originally voiced by Arnold Stang until 1992, he was then voiced by Hadley Kay , Billy West , George Trahanis, Charlie Schlatter , Jason Marsden , Oliver Wyman , Sam Heyn and Travis Moscinski. Buzz appeared as the host in the Honey Nut Cheerios Spelling Bee board game . Many of this cereal's taglines overlapped with each other. They were used on different advertisements. Honey Nut Cheerios maintains most of
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#1732791252508804-516: A new Cheerios commercial, with the refrain "Good goes around and around and around." In May 2020, during the COVID-19 pandemic in Canada , it partnered with Food Banks Canada to do a tribute to food bank workers. Beginning in July 2021, a limited re-release of Cheerios cereal was made across North American markets by reusing the original-brand name "Cheerioats" instead of "Cheerios." Cheerioats used
871-611: A price war. After a fire at his mill in Akron, Schumacher joined Stuart and Crowell to form the Consolidated Oatmeal Company. The American Cereal Company ( Quaker Oats , but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio. Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using
938-410: A product called Granula (similar to Grape Nuts ) to the recognizable modern form involving at a minimum: sweetened toasted oats, but also possibly: dried fruit, puffed rice, nuts or chocolate. Over 2016 to 2017, Americans purchased 3.1 billion boxes of cereal, mostly as ready to eat cold cereal. In a $ 9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with
1005-482: Is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast , or as a snack food , primarily in Western societies . Although warm, cooked cereals like oat meal , corn grits , and wheat farina have the longest history as traditional breakfast foods, branded and ready-to-eat cold cereals (many produced via the process of extrusion ) appeared around
1072-462: Is a porridge used in a variety of meals eaten throughout the day. In the Afrikaans culture of descendants of Dutch farmers and French Huguenots , it is usually sprinkled with sugar and then eaten with milk; it can be made to a very stiff consistency so that it forms—what could be described as—a softish lumpy crumble (called krummel-pap ) or a more creamy porridge consistency (called slap-pap ). It
1139-424: Is associated with less risk of being overweight or obese and high-fiber breakfast cereals are associated with a lower risk of diabetes . All images show the final preparation of the named (or described) cereal in a bowl with cow's milk and a spoon, unless stated otherwise. Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal , introduced in 1979. Honey Nut Cheerios
1206-406: Is found throughout much of Eastern Europe including Croatia , with analogous dishes existing in many wealthier, Westernized cuisines of Central Europe , such as Poland and Slovakia , where they are associated primarily with lower socioeconomic status. Russia does not value breakfast cereals as much as other places. Most instances of cereal consumption is due to the desire for weight loss. Pap
1273-406: Is generally made from maize ("mielie") meal and is sold under various brand names. Taystee Wheat is made into a creamy wheat-based porridge. Porridge brands unique to South Africa include Jungle Oats and Bokomo Maltabella (made from malted sorghum ). In other parts of Africa it is known as ugali , bota , and banku or "makkau". Scotland is famous for its consumption of oats. In Northern Ireland,
1340-530: Is often served to young children. The cereal production in Greece has recently declined. Oatmeal is a common breakfast in Ireland. Oatmeal and porridge have been consumed in Ireland since the 19th century. In Russia , a breakfast is kasha , a porridge of buckwheat ( Russian : гречка , romanized : grechka ), farina ( Russian : манка , romanized : manka ), or other grains. Kasha
1407-416: Is sponsored by Cheerios and a 50/50 joint venture of General Mills and Simon & Schuster . Mini-sized versions of Simon & Schuster children's books are published within the program when the book drive occurs. The program also includes a New Author contest; winners' books are published in miniature inside boxes of Cheerios. In 2009, Olympic gold medalist and World Champion gymnast Shawn Johnson became
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#17327912525081474-464: Is sweeter than the original, with a honey and almond flavor. While Honey Nut Cheerios used to be made with actual nuts, as of 2006, the nuts were discontinued, and natural flavor, from peach and apricot pit is used instead . In 2011, Honey Nut Cheerios was the best-selling cereal in the United States. Honey Nut Cheerios was the third variation of Cheerios introduced; Cinnamon Nut Cheerios
1541-544: The 1904 World Fair , with raw grains shot with hot compressed air from tubes, popping up to many times their size. They were marketed as a revolution in food science. In the 1920s, national advertising in magazines and radio broadcasts played a key role in the emergence of the fourth big cereal manufacturer, General Mills . In 1921, James Ford Bell , president of a Minneapolis wheat milling firm, began experimenting with rolled wheat flakes. After tempering, steaming, cracking wheat, and processing it with syrup, sugar, and salt, it
1608-650: The Vortexx Saturday morning block on The CW Television Network in August 2012, special boxes of Cheerios were branded as "Vortexx O's," complete with the schedule on the back, and the wordmark plastered on one of the Vortexx promotional backgrounds. Toys were also included in the box, featuring John Cena , Iron Man , and the Pink Power Ranger . In 2017, Latrell James was hired to sing a song for
1675-679: The Western Health Reform Institute in Battle Creek, established in 1866 by the Adventists to offer their natural remedies for illness. Many wealthy industrialists came to Kellogg's sanitarium for recuperation and rejuvenation. In Battle Creek sanitarium guests found fresh air, exercise, rest, hydrotherapy , a strict vegetarian diet, and abstinence from alcohol, tobacco, coffee, and tea. (They were accustomed to breakfasts of ham, eggs, sausages, fried potatoes, hot biscuits, hotcakes (pancakes), and coffee.) To supplement
1742-507: The "Breakfast of Champions" slogan. By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix , a puffed corn cereal, and Cheerios , a puffed oats cereal. Further product innovation and diversification brought total General Mills sales to over $ 500 million annually (18% in packaged foods) by the early 1950s. In 1944 General Foods launched a marketing campaign for Grape Nuts, focusing on nutritional importance of breakfast. After World War II ,
1809-634: The Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York . The cereal never became popular, due to the inconvenient necessity of tenderizing the heavy bran and graham nuggets by soaking them overnight. George H. Hoyt created Wheatena circa 1879, during an era when retailers would typically buy cereal (the most popular being cracked wheat , oatmeal , and cerealine ) in barrel lots, and scoop it out to sell by
1876-684: The Quaker Oats brand name. By 1900, technology, entrepreneurship, and the "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $ 10 million (equivalent to $ 370 million today). Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) ventured into the world market. Schumacher, the innovator; Stuart,
1943-663: The Quaker symbol, the first registered trademark for a breakfast cereal. The acceptance of " horse food" for human consumption encouraged other entrepreneurs to enter the industry. Henry Parsons Crowell started operations in 1882, and John Robert Stuart in 1885. Crowell cut costs by consolidating every step of the processing—grading, cleaning, hulling, cutting, rolling, packaging, and shipping—in one factory operating at Ravenna, Ohio . Stuart operated mills in Chicago and Cedar Rapids, Iowa . Stuart and Crowell combined in 1885 and initiated
2010-459: The United States market. In China, porridges such as rice congee , or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which
2077-475: The United States, cereals are often fortified with vitamins , but can still lack many of the vitamins needed for a healthful breakfast, and so initial marketing focused on making the new products "part of a complete breakfast". A significant proportion of packaged cereals have a high sugar content ("sugar cereals" or even "kids' cereals" in common parlance). These cereals are frequently marketed toward children (in television ads, comic books, etc.) and often feature
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2144-545: The acquisition of Aunt Jemima Mills Company in 1926, which continues as a leading brand of pancake mixes and syrup, the sport drink Gatorade in 1983, and in 1986, the Golden Grain Company, producers of Rice-A-Roni canned lunch food. In 2001 Quaker Oats was itself bought out by PepsiCo . The first cold breakfast cereal, Granula (not to be confused with granola ), was invented in the United States in 1863 by James Caleb Jackson , operator of Our Home on
2211-427: The big breakfast cereal companies—now including General Mills , who entered the market in 1924 with Wheaties —increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look starkly different from their ancestors. Ranger Joe,
2278-524: The center's vegetarian regimen, Kellogg experimented with granola. Soon afterwards he began to experiment with wheat, resulting in a lighter, flakier product. In 1891 he acquired a patent and then in 1895 he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought
2345-401: The cereal called Honey Nut Crunch. Promotional tie-ins included gift certificates in cereal boxes and special Honey Nut Crunch sundaes in stores. The first 7 series of Honey Nut Cheerios did not have the bee mascot on the box, It was not until series 8 that the bee appeared on the box. Cereal boxes from 1979 without the bee are called 'pre-bee' and are very rare. General Mills has been active in
2412-403: The cereal is suitable according to the box which states that whole grain oats lower cholesterol. The next scene features the father waking up as a pile of Cheerios spills down his chest, which the daughter placed there having taken her father's words literally. The commercial received unintentional notoriety due to intense backlash. This was so extreme that General Mills disabled further comments on
2479-530: The city of Battle Creek, Michigan , is nicknamed the "Cereal Capital of the World". Muesli is a breakfast cereal based on uncooked rolled oats , fruit, and nuts. It was developed around 1900 by the Swiss physician Maximilian Bircher-Benner for patients in his hospital. It is available in a packaged dry form such as Alpen or Familia Swiss Müesli, or it can be made fresh. In 1902, Force wheat flakes became
2546-411: The commercials, the characters become tired in the middle of performing an activity (e.g. taking a dance lesson, or playing tennis), but then another character tells them that they did not have a healthy Cheerios breakfast. Then, at the end of the commercial, the character would be energized, followed by children singing "You're on your toes with Cheerios!" The Spoonfuls of Stories program, begun in 2002,
2613-545: The company White's has been milling oats in Tandragee since 1841. England has incorporated porridge in their culture for centuries. Many of the different types of porridge were made specially for the royal family including a type of porridge called "pea porridge". This specific dish was made for King Richard II. Consumption of breakfast cereal is under preliminary research for the potential to improve nutrition and affect chronic diseases. Regular breakfast cereal consumption
2680-536: The conservation of bees since 2011; in 2011, the company began investing in the Xerces Society to help promote biodiversity and pollinator conservation. In March 2017, General Mills announced the Buzz Bee image had been removed from boxes of Honey Nut Cheerios. Images of the new box showed a white empty space where Buzz Bee used to be. Below the image of the bowl of cereal, a plea to "Help Bring Back The Bees"
2747-463: The early 1960s, "The Cheerios Kid" was a mainstay in Cheerios commercials. The Kid, after eating Cheerios, quickly dealt with whatever problem presented in the commercial, using oat-produced "Big-G, little-o" "Go-power." By the late 1960s, there was a jingle called "Get Yourself Go" (written by Neil Diamond ), which played as the two used power to solve the problem. The character was revived briefly in
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2814-509: The first alternate variety of Cheerios to be sold in stores. Nearly 3 years later, in 1979, " Honey Nut Cheerios " was introduced. General Mills sold approximately 1.8 million cases of Honey Nut Cheerios in its first year. Since their introduction, Cheerios have become a popular baby food . Generally first fed to children aged 9–12 months, Cheerios serve to help infants transition to eating solid food, as well as develop fine motor skills. In January 2014, General Mills announced that it would halt
2881-535: The first athlete to have her photo featured on the front of the Cheerios box. The limited edition was distributed in the Midwestern region of the United States by the Hy-Vee grocery store chain. In 2013, a Cheerios commercial aired, titled "Just Checking," showcasing an interracial family in which a daughter asks her mother (white) if Cheerios is good for the heart, as her father (black) mentioned. The mother says
2948-634: The first pre-sweetened breakfast cereal of sugar-coated puffed wheat or rice, was introduced in the US in 1939. Kellogg's Sugar Smacks , created in 1953, had 56% sugar by weight. Different mascots were introduced, such as the Rice Krispies elves and later pop icons like Tony the Tiger and the Trix Rabbit . In the 1960s, the modern version of granola was invented and popularized. It evolved from
3015-521: The first ready-to-eat breakfast cereal introduced into the United Kingdom . The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. Kellogg began the breakfast cereal marketing and introduced the first in-box prize in the early 1900s. Quaker Oats entered the market with Puffed Rice and Wheat Berries it had introduced at
3082-401: The late 1800s. While there, he grew deeply impressed with their all-grain diet. Upon his release, he began experimenting with grain products, beginning with an all-grain coffee substitute called Postum. In 1897 (or 1898) he introduced Grape-nuts , the concentrated cereal with a nutty flavor (containing neither grapes nor nuts). Good business sense, determination, and powerful advertising produced
3149-556: The late 1980s in similar commercials. In 2012, The Cheerios Kid and his sidekick Sue were revived in an internet video that showed how Cheerios "can lower cholesterol." Video clips of "the Kid" and Sue are part of a montage included in a 2014 TV commercial, along with clips of the Honey Nut Cheerios bee's early commercials. In 1984 and 1985, characters from the comic strip Peanuts were featured in many Cheerios commercials. In
3216-475: The late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products , traditionally cow's milk . These modern cereals can also be paired with yoghurt or plant-based milks , or eaten plain. Fruit or nuts are sometimes added, and may enhance the nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high- fiber cereals. In
3283-415: The manager and financial leader; and Crowell, the creative merchandiser, advertiser, and promoter, doubled sales every decade. Alexander P. Anderson 's steam-pressure method of shooting rice from guns created puffed rice and puffed wheat . Crowell's intensive advertising campaign in the 1920s and 1930s featured promotions with such celebrities as Babe Ruth , Max Baer , and Shirley Temple . Sponsorship of
3350-555: The manufacturer, during cooking, or before eating. Porridge is especially popular in Scotland, Wales, Ireland, and England. Porridge became important in Scotland due to the freezing winters. The Scottish people prefer porridge to be made with only water and salt while other prefer creamier substances to be added. Wales had a perfect climate for cultivating oats making porridge common in Welsh households. Ireland mixes porridge with whiskey as
3417-541: The northern states. Food reformers in the 19th century called for cutting back on excessive meat consumption at breakfast. They explored numerous vegetarian alternatives. Late in the century, the Seventh-day Adventists based in Michigan made these food reforms part of their religion, and non-meat breakfasts were featured in their sanitariums and led to new breakfast cereals. Ferdinand Schumacher ,
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#17327912525083484-697: The oat supply used to make Cheerios during transportation to the General Mills plant in Buffalo , New York , along Lake Erie . In the United Kingdom, Cheerios differ somewhat from their US counterpart, being made from oats , wheat and barley , thus Cheerios in the United Kingdom are not gluten-free. Cheerios in the United States are made solely from oats and, since 2015, can be called gluten-free. Many television commercials for Cheerios have targeted children, featuring animated characters (such as
3551-406: The overall cereal market declining due to reduced consumption of sugar and dairy products . Kellogg's and General Mills each had 30% of the market share for cold cereals. Honey Nut Cheerios was the leading cold cereal. The processing of grains helps to separate the bran and cereal germ , but may remove nutrients, such as B vitamins and dietary fiber. Processing is the modification of
3618-430: The packages of seeds contain species that are invasive to some geographic locations, and urged individuals to become more educated before planting the seeds. Honey Nut Cheerios' mascot is an anthropomorphic bee , designed for the first commercials by Dean Yeagle at Zander's Animation Parlour in New York City. The bee did not have a name until 2000, when Kristine Tong, a fifth grade student from Coolidge, Texas , won
3685-521: The popular Rin-Tin-Tin and Sergeant Preston of the Yukon radio shows aided the company's expansion during the depression. Meat rationing during World War II boosted annual sales to $ 90 million (equivalent to $ 1.5 billion today), and by 1956 sales topped $ 277 million ($ 3.1 billion today). By 1964 the firm sold over 200 products, grossed over $ 500 million ($ 4.9 billion today), and claimed that eight million people ate Quaker Oats each day. Expansion included
3752-401: The pound to customers. Hoyt, who had found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a more sanitary and consumer-friendly option. Packaged breakfast cereals were considerably more convenient than a product that had to be cooked, and as a result of this convenience (and clever marketing), they became popular. Battle Creek, Michigan , was
3819-490: The rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post , a salesman who was admitted to Kellogg's sanitarium as a patient in
3886-482: The same health claims as the original Cheerios, due to its soluble fiber . Package nutritional information asserts that "three grams of soluble fiber daily from whole grain oat foods, like Honey Nut Cheerios, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease . Honey Nut Cheerios has 0.75g per serving." As with Cheerios, the American Heart Association certified
3953-417: The same ingredients as modern-day Cheerios but were repackaged in a throwback campaign to celebrate the 80th anniversary of Cheerios cereals being sold (1941–2021). In May 2009, the U.S. Food and Drug Administration sent a letter to General Mills indicating that Cheerios was being sold as an unapproved new drug, due to labeling which read in part: The FDA letter indicated that General Mills needed to change
4020-464: The use of genetically modified ingredients in original Cheerios. However, General Mills notes for Original Cheerios that "trace amounts of genetically modified (also known as 'genetically engineered') material may be present due to potential cross contact during manufacturing and shipping". In February 2015, the company announced that it would be making Cheerios gluten-free by removing the traces of wheat, rye, and barley that usually come into contact with
4087-410: The video. In 2014, General Mills released a Super Bowl ad titled "Gracie," featuring the same family: in the commercial, the father, using Cheerios to illustrate his meaning, tells the daughter that a new baby is coming, that her mother is pregnant, and the daughter accepts this—as long as they also get a puppy—and the father agrees, while the mother looks a little surprised. To promote the premiere of
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#17327912525084154-524: The way it marketed Cheerios or apply for federal approval to sell Cheerios as a drug. General Mills responded with a statement that the FDA had approved their claim of soluble fiber content, and that claims about lowering cholesterol had been featured on the box for two years. In 2012, the FDA followed up with a letter approving the Cheerios labeling and declaring that the matter was moot and required no further action. Breakfast cereal Breakfast cereal
4221-474: Was a commonly used grain, though other grains and yellow peas could be used. In many modern cultures, porridge is still eaten as a breakfast dish. Native Americans had found a way to make ground corn palatable, later called grits (from the Old English word grēot , meaning "gravel"). Hominy was another preparation. While this became a staple in the southern U.S., grits never gained popularity in
4288-478: Was added. This was to raise awareness of pollinator decline . In the announcement, General Mills made note that 30% of ingredients they use depend on pollinators , and that the company plans to expand their pollinator habitat to 3,300 acres. As part of the campaign, 1.5 billion packets of wildflower seeds were included in boxes of Honey Nut Cheerios. This campaign has struck controversy in some environmental communities. Kathryn Turner, an ecologist, commented that
4355-611: Was prepared in a pressure cooker for rolling and then dried in an electric oven. By 1925, Wheaties had become the "Breakfast of Champions". In 1928, four milling companies consolidated as the General Mills Company in Minneapolis. The new firm expanded packaged food sales with heavy advertising, including sponsorship of radio programs such as " Skippy ", " Jack Armstrong, The All-American Boy ", and baseball games. Jack Dempsey , Johnny Weissmuller , and others verified
4422-555: Was shortened to "Cheerios" in 1945, after a competing cereal manufacturer, Quaker Oats , claimed to hold the rights to use the term "oats". Cheerios' production was based upon the extrusion process invented for Kix in 1937. The oat flour process starts in Minneapolis before being shipped to factories in Iowa , Georgia , and Buffalo , New York. On 1976, 35 years after the cereal was first introduced, "Cinnamon Nut Cheerios" became
4489-445: Was test marketed in 1976. There have been many other Cheerios variations, including Maple Cheerios, Chocolate Cheerios, and Blueberry Cheerios. Historically, Honey Nut Cheerios has participated in much the same promotional advertising as the original brand, while collaborating with the field of NASCAR and especially driver Bill Lester , in promoting healthy diets. In 1985, Baskin-Robbins introduced an ice cream flavor based on
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