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101-418: The series follows the adventures of Finn (voiced by Jeremy Shada ), a human boy, and his best friend and adoptive brother Jake (voiced by John DiMaggio ), a dog with magical powers to change shape and grow and shrink at will. In this episode, Tree Trunks joins Finn and Jake who go on a quest to fulfill her desire of picking a proposed legendary "crystal gem apple" in an evil forest. The three eventually find

202-406: A "folksy massacre". Basichis sought to continue the "fun and experimental spirit" in other episodes that focus on Tree Trunks. "Tree Trunks" first aired on Cartoon Network on April 12, 2010. The episode was viewed by 1.847 million viewers and scored a Nielsen rating of 1.2/2. This means it was seen by 1.2 percent of all households and 2 percent of all households watching television at the time of

303-400: A "tag" into the program to be distributed on these services, which Nielsen then tracks through its meters system. Partnering distributors are able to determine if these ratings can be released publicly or not. The most commonly cited Nielsen results are reported in two measurements: ratings points and share, usually reported as: "ratings points/share". There were 119.6 million TV homes in

404-426: A February 2012 New York Times article, the computer and mobile streams of a program are counted separately from the standard television broadcasts, further degrading the overall quality of the sampling data. As a result, there was no way for NBC to tell if there was any overlap between the roughly 111.3 million traditional television viewers and 2.1 million live stream viewers of Super Bowl XLVII . Responding to

505-596: A bite of the Crystal Gem Apple. She bites the apple, pauses for a second, then explodes, leaving Finn, Jake, and the Crystal Guardian shocked and staring at each other in horror. In a final enigmatic scene, Tree Trunks is seen walking in front of a crystal background laughing happily. "Tree Trunks" was written and storyboarded by Bert Youn and Sean Jimenez from a story by Merriwether Williams and Tim McKeon, and directed by Larry Leichliter . Although

606-582: A close relationship with his adoptive older brother Jake the Dog, an anthropomorphic dog with the ability to change shape. At the time of the series, Finn and Jake live together in a treehouse. Their relationship is at times strained by the differences in their maturity and outlook on life. Jake often finds himself frustrated by Finn's childish antics and infatuations with various princesses. Finn's life revolves around adventuring and fighting monsters, while Jake likes to pursue more varied interests. After Jake ends up in

707-410: A complicated relationship with a honeybee named Breezy, who falls in love with a flower sprouting from where his arm was cut off. Both Finn and his mother Minerva are shown to be selfless and dedicated to helping others. However, Minerva is fearful and overprotective due to the losses she has experienced, in contrast with Finn's adventurousness. Upon reuniting with Finn in the miniseries Islands , she

808-463: A diary of the programs watched in their home for a one-week period. The Nielsen sample included roughly 1,700 audiometer homes and a rotating board of nearly 850 diary respondents by the early 1980s. Nielsen launched its Nielsen Homevideo Index (NHI) in 1980 to measure cable, pay cable, and VCRs, and the NHI began offering daily cable ratings in 1982. Nielsen's continued to advance with steady changes into

909-404: A different time), rendering the "raw" numbers useless from a statistical point of view. Even in 2013, it was noted that Internet streams of television programs were still not counted because they had either no ads (such as Netflix ) or totally different advertising (such as Hulu ) than their television counterparts, effectively skewing the raw data on a show's popularity. A related criticism of

1010-428: A doctor who has uploaded her mind to a network of robots. Minerva tries to force Finn to stay on the island where she can protect him until Finn convinces her to let him go. He invites the humans to return to Ooo, but they choose to remain on their islands for the time being. In the series finale " Come Along With Me ," Finn and Jake help Princess Bubblegum fight her dictatorial uncle Gumbald. Realizing that violence

1111-469: A grass sword inside. Finn and Jake are shown relaxing on a beach when the humans return to Ooo for the first time in centuries. The Adventure Time: Distant Lands special "Together Again" takes place sometime after the end of the series, when Finn has died of old age. He then journeys through the Dead Worlds to be reunited with Jake, who predeceased him. After reuniting with Jake in the afterlife,

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1212-564: A linear watermark . After Nielsen took over the contract for producing data on Irish advertising in 2009, agencies said that they were "disastrous" and claimed that the information produced by them is too inaccurate to be trusted by them or their clients. In 2004, News Corporation retained the services of public relations firm Glover Park to launch a campaign aimed at delaying Nielsen's plan to replace its aging household electronic data collection methodology in larger local markets with its newer electronic People Meter system. The advocates in

1313-431: A little wrath" to add depth to the character. By the end of the series, Finn is much more reserved. Adventure Time showrunner Adam Muto stated that this progression is part of the reason why Finn did not have a sword for much of the finale. Muto said he felt that this story arc , involving Finn's progression from a violent character to a more introspective one, made him one of the most satisfying characters to write on

1414-567: A media audience measurement and analytics firm. Nielsen TV ratings (commonly referred to as Nielsen ratings ) are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States using a rating system. Nielsen lost accreditation by the Media Rating Council (MRC) in 2022 due to inaccurate data reporting during

1515-408: A model consisting of six viewer segments, which according to their empirical research, are more relevant for advertisers than older models based on gender and age. The segments are based on user behavior, motivations, and psychographics . It is argued that the model can increase reaching the desired audience and message recall and advertisement likeability. In September 2020, Nielsen began releasing

1616-469: A new panel of homes each week. At the end of the month, all of the viewing data from the individual weeks was aggregated. One exception to the normal sweeps periods occurred in 2008–09 when the February sweeps period was moved to March to accommodate the digital television transition , which was scheduled to take place on February 17, 2009. The transition date was later moved to June 12, but Nielsen kept

1717-740: A playable character in Adventure Time: Explore the Dungeon Because I Don't Know! (2013), Adventure Time: The Secret of the Nameless Kingdom (2014), and Adventure Time: Pirates of the Enchiridion (2018). Finn has also made crossover appearances in other franchises and media. He appeared in the seventh season Futurama episode " Leela and the Genestalk ". The opening sequence couch gag in

1818-646: A prank, but NEPTR soon becomes a friend to him. Finn ends up developing a close friendship with Marceline the Vampire Queen ( Olivia Olson ), despite her initial role as an antagonist. Finn is shown to have an unrequited love for Princess Bubblegum throughout much of the series. He and Jake frequently have to rescue Princess Bubblegum from the obsessive Ice King. Finn's past life as Shoko, an orphaned thief who befriends and then betrays Princess Bubblegum, influences his present-day infatuation with Bubblegum. Finn's friendship with Bubblegum becomes more platonic as

1919-401: A relationship with Lady Rainicorn and has five children with her, his focus shifts towards being a father. This creates distance between them, but they remain close friends and Finn enjoys being an uncle. Finn is also friends with BMO (pronounced Beemo), a sentient handheld game console who is Finn and Jake's roommate. Finn creates the robot NEPTR (Never Ending Pie Throwing Robot) as part of

2020-564: A result. Finn has a complex relationship with his biological father, Martin Mertens, who is shown to be a scoundrel. In season 6, Martin reveals to Finn that he was forced to abandon him as an infant after reaching a crossroads too dangerous for an infant and that he always meant to return for him. Adam Muto said that they did not want Finn to be a "carbon copy" of Martin since he had an adoptive father in Joshua. Muto said they wanted to "embrace

2121-538: A series of challenges to win the Enchiridion, a legendary handbook for heroes. In "His Hero", Finn meets the legendary adventurer Billy ( Lou Ferrigno ), who unsuccessfully tries to convince Finn to give up violence. Finn and Jake go on a quest to find the Lich ( Ron Perlman ), an ancient undead king, in the second-season episodes " Mortal Folly / Mortal Recoil ". The Lich returns in the fourth season finale " The Lich ", and kills Billy. After taking control of Billy's body,

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2222-428: A sister company to Nielsen NetRatings, which measures Internet and digital media audiences through a telephone and internet survey, and Nielsen BuzzMetrics, which measures Consumer-Generated Media. Nielsen also conducts market research for the film industry through National Research Group (NRG). In September 2018, Nielsen acquired SuperData Research, an industry analysis firm that deals with tracking viewing habits within

2323-506: A tea party with them, not knowing they want to kill her. Finn and Jake fight off the Sign Zombies and continue their adventure, until they encounter a brain beast. Finn goes to fight it, but Tree Trunks' "adventurer's instincts" tell her to put on makeup and seduce the brain beast with her womanly charms. Jake has to leap in to save Tree Trunks while Finn attacks the monster's magic gem weak spot. Finn, enraged, tells Tree Trunks that she

2424-417: A weekly Top 10 list of most-watched shows on streaming platforms. The data collection methods used to generate Nielsen TV ratings included: Changing systems of viewing have impacted Nielsen's methods of market research. In 2005, Nielsen began measuring the usage of digital video recording devices (DVRs) such as TiVos . Initial results indicated that time-shifted viewing (i.e., programs that are watched after

2525-399: A whole, as though he were playing a session of Dungeons & Dragons , a tabletop role-playing game . Ward commented that Finn's motivations are noble, with a desire to "slay monsters, explore dungeons, find loot." Ward spent much of his childhood at home, and he described his "[indoor] adventure experience" as inspiring Finn and Jake the Dog 's adventures. Early on in the development of

2626-514: Is another rapidly growing market for which Nielsen ratings fail to account for viewers. iTunes , Hulu, YouTube , and some of the networks' own websites (such as ABC.com and CBS.com) provide full-length web-based programming, either subscription-based or ad-supported. Though websites can already track a site's popularity and the referring page , they cannot track viewer demographics. To both track this and expand their market research offerings, Nielsen purchased NetRatings in 2007. However, as noted in

2727-400: Is both alarmed by his dangerous lifestyle and proud that he devotes his life to helping others. She attempts to trap Finn on the island so that he will be out of harm's way. After convincing her to release him, Finn leaves her behind and returns to Ooo, though the separation causes him grief. Various critics have interpreted the portrayal of Finn and Minerva's opposing views as a commentary on

2828-409: Is not the answer to the conflict, they ally with Gumbald to defeat the evil deity GOLB, who is intent on destroying Ooo. Finn's robotic arm is snapped off when he and the other protagonists are eaten by GOLB. GOLB is defeated, although Fern dies in the aftermath. Finn promises to plant Fern's seedling in the ruins of the treehouse, which has been destroyed. The seedling grows into a new treehouse, with

2929-421: Is putting herself in danger. Dejected and crying, she leaves, only to find the Crystal Gem Apple in the heart of the forest. Unfortunately, a Crystal Guardian appears and begins copying Finn and Jake's actions, blocking every attempt to fight it physically. Finn and Jake realize that they have to fight the Crystal Guardian "Tree Trunks-style" by putting on makeup and tricking the monster into letting Tree Trunks take

3030-546: Is selected, and only those accepted are used as the sample size. In many local areas during the 1990s, the difference between a rating that kept a show on the air and one that would cancel it was so small as to be statistically insignificant. Yet, the show with the higher rating would survive. In addition, the Nielsen ratings encouraged a strong push for demographic measurements. This caused problems with households with multiple television sets or households where viewers would enter

3131-444: Is shown to have thalassophobia in the season one episode "Ocean of Fear" but overcomes his fear of the sea in "Billy's Bucket List". In the fifth-season episode "Red Starved", it is implied that Finn is color blind . Finn is shown to be enthusiastic and reckless, although he becomes more reserved over the course of the series. He is motivated by a desire to live by a heroic code and a thirst for adventure. Having once been lost in

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3232-521: Is some public critique regarding accuracy and potential bias within Nielsen's rating system, including some concerns that the Nielsen ratings system is rapidly becoming outdated due to new technology such as smartphones , DVRs , tablet computers and Internet streaming services as preferred or alternative methods for television viewing. In June 2006, however, Nielsen announced a plan to revamp its entire methodology to include all types of media viewing in its sample. Since viewers are aware of being part of

3333-445: Is the percentage of TV sets in use which are tuned to a particular show. Share is the percentage of television sets in use, Households Using Television (HUT) or Persons Using Television (PUT) who are tuned to a specific program, station or network in a specific area at a specific time. For example, Nielsen may report a show as receiving a 4.4/8 during its broadcast; this would mean that 4.4% of all television-equipped households (that

3434-435: Is to say homes with a TV set, not total number of people) were tuned in to that program, while 8% of households that were watching TV at that time were watching the specific program. Because ratings are based on samples, it is possible for shows to get a 0.0 rating, despite having an audience; CNBC 's talk show McEnroe was one notable example. Another example is The CW show, CW Now , which received two 0.0 ratings in

3535-462: The 18–49 age range is more important than the total number of viewers. According to Advertising Age , during the 2007–08 season, ABC was able to charge $ 419,000 per commercial sold during its medical drama Grey's Anatomy , compared to only $ 248,000 for a commercial during CBS ' CSI: Crime Scene Investigation , despite CSI having almost five million more viewers on average. Because of its strength in young "demos" (demographic groups), NBC

3636-798: The 28th season The Simpsons episode " Monty Burns' Fleeing Circus " featured Bart Simpson as "Bart the Boy", a parody of Finn. He also appeared in the Uncle Grandpa episodes "Pizza Eve" and "Cartoon Factory". He also appeared in the OK K.O.! Let's Be Heroes episode, "Crossover Nexus". Finn is a playable character in toys-to-life game Lego Dimensions (2015), beat 'em up game Cartoon Network: Battle Crashers (2016), crossover game Bloons Tower Defense: Adventure Time (2018), fighting game Brawlhalla (2019), and action-adventure game Immortals Fenyx Rising (2020). In November 2021, Finn

3737-659: The COVID-19 pandemic , but regained it in April 2023. Nielsen Media Research was founded by Arthur C. Nielsen , a market analyst who began his career in the 1920s with marketing research and performance analysis. The company subsequently expanded into radio market analysis in the late 1930s, culminating in the Nielsen Radio Index in 1942, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released

3838-405: The season 5 episodes " Puhoy " and "Dungeon Train". Like other Adventure Time characters, Finn is drawn with rubbery "limp noodle" limbs and a simple but expressive face. He has several missing teeth, which Ward explained as being due to the character never having been to a dentist. He typically wears a signature white bear hat, and form-fitting clothing. Finn's visual design resembles Bueno

3939-401: The spin-off series Adventure Time: Fionna and Cake . Finn is a teenage boy with a childlike personality, boyish enthusiasm, and a love of adventure. He is 12 years old at the beginning of the series but ages throughout the show and is 17 by the series finale. He is talented at beatboxing and sword fighting. Finn is prone to outbursts of phrases like "Mathematical!" and "Algebraic!". He

4040-471: The "sweeps" rating periods. The term "sweeps" dates from 1954, when Nielsen collected diaries from households in the Eastern United States first; from there they would "sweep" west. Seven-day diaries (or eight-day diaries in homes with DVRs) were mailed to homes to keep a tally of what was watched on each television set and by whom. Over the course of a sweeps period, diaries were mailed to

4141-488: The 25 TV markets with the highest sales (e.g. New York, Los Angeles, Chicago, Denver), the Local People Meter (LPM) is measured. Individuals register individually; the measurement is carried out on 365 days over 24 hours. The SET Meter (Diary & Electronic) is used in 31 smaller markets (such as Nashville, Salt Lake City). In four sweeps in February, May, July, and November, target group data are collected with

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4242-633: The AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings , an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of August 2024, it is the primary part of Nielsen Holdings. NMR began as a division of ACNielsen , a marketing research firm founded in 1923. In 1996, NMR

4343-485: The Bear, another character created by Ward. Finn and Bueno share some other similarities, including an enjoyment of beatboxing . Finn was always fun because he started very agro [sic] and that was fun to write for a while, but as he got older it didn't make sense to keep writing him that way. He became a mellower version of himself and more introspective and that was satisfying to follow. The show depicts Finn dealing with

4444-515: The Citadel ". In "Escape from the Citadel", Finn discovers that his father Martin is an inmate of the Citadel, a multiversal prison reserved for those who commit a "cosmic crime". Finn and Jake go to the Citadel to find Martin. The Lich arrives and attempts to free its prisoners so he can use them as an army. Finn loses his arm when the Lich destroys the Citadel, and Martin escapes. Finn is changed by

4545-472: The Council for Innovative Media Measurement by more than six major broadcast media companies. By the end of 2012, some television executives wanted to see C7, ratings for live plus seven days, with CBS Corporation chief executive officer Les Moonves making the claim C7 made ratings increase by 30%. The American television measurement by Nielsen is based on three different methodological approaches. In

4646-609: The Human Finn Mertens , better known as Finn the Human , is a character and one of the two protagonists in the American animated television series Adventure Time and resulting franchise created by Pendleton Ward . He also appeared in the spin-off series Adventure Time: Distant Lands and Adventure Time: Fionna and Cake . He was voiced by Jeremy Shada in most appearances. The character made his debut in

4747-448: The LPM provides accurate measurements of particular local markets, versus a nationwide sample. While diary-based surveys concentrated on quarterly sweeps periods, the industry has been pushed toward year-round measurement due to the automated LPM system. In 1996, Nielsen Media Research began tracking computer, internet, and video game usage through telephone surveys. Nielsen Media Research is

4848-402: The Lich attempts to trick Finn and Jake into giving him the Enchiridion. Billy's death profoundly impacts Finn, as shown in the season five episode " Billy's Bucket List ". Finn experiences other alternate lives and versions of himself throughout the series, all of whom have lost their right arm. This foreshadows Finn's eventual loss of his arm in the season 6 premiere " Wake Up / Escape from

4949-422: The Nielsen rating system is its lack of a system for measuring television audiences outside homes, such as college dormitories , transport terminals, bars , prisons and other public places where television is frequently viewed, often by large numbers of people in a common setting. In 2005, Nielsen announced plans to incorporate viewing by away-from-home college students into its sample. Internet television viewing

5050-417: The Nielsen sample, compared to 6.0% in the general population. Latino households represent 5.7% of the Nielsen sample, compared to 5.0% in the general population. By October 2006, News Corporation and Nielsen settled, with Nielsen agreeing to spend an additional $ 50 million to ensure that minority viewing was not being underreported by the new electronic people meter system. In 2011, CBS and Nielsen proposed

5151-406: The Nielsen sample, it can lead to response bias in recording and viewing habits. Audience counts gathered by the self-reporting diary methodology are sometimes higher than those gathered by the electronic meters, eliminating any response bias. Another criticism of the measuring system itself is that it fails the most important sample criterion: it is not random. A small fraction of the population

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5252-581: The NielsenIQ (the former ACNielsen) in 2021. The Nielsen TV Ratings have been produced in the United States since the 1950–51 television season and statistically measure which programs are watched by individual segments of the population. The most well-known portion is the "diary". During the four " sweeps " months of February, May, July and November, Nielsen interviewers in Oldsmar, Florida , and Radcliff, Kentucky , ask homes to participate in filling out

5353-463: The United States for the 2017–18 TV season (Nielsen's National Television Household Universe, or Households Using Television, HUT). Nielsen re-estimates the number of television-equipped households each August for the upcoming television season. The rating of a program is a fraction of the HUT. It is calculated as RTG = HUT × SHARE where HUT (or PUT when measuring demos) is Homes Using Television and SHARE

5454-564: The average viewership for only the commercial time within the program. These "Commercial Ratings" first became available on May 31, 2007. Additionally, Nielsen provides different "streams" of this data in order to take into consideration delayed viewing (DVR) data, at any interval up to seven days. C3 was the metric launched in 2007, and refers to the ratings for average commercial minutes in live programming plus total playback by digital video recorder up to three days after. In 2009, dissatisfaction with Nielsen's effectiveness resulted in formation of

5555-534: The character mature from a boy into a wise young man. Adam Muto , former showrunner for Adventure Time , has stated that Finn's progression from an aggressive and reckless boy into a more mature person was one of his favorite character arcs to write. A gender-swapped version of Finn called Fionna appeared in the third-season episode "Fionna and Cake", and is the main character of the spinoff series Adventure Time: Fionna and Cake . Series creator Pendleton Ward has stated that he wrote Finn, and Adventure Time as

5656-458: The character, then called Pen, in the short. Zack Shada was too old for the role when the series was picked up by Cartoon Network, and his younger brother Jeremy , 12 years old at the time, auditioned. According to Jeremy Shada, the showrunners did not at first realize that he was Zack's younger brother. He said that: "they just thought they got lucky with someone that sounded like the original." Shada's voice noticeably cracked and changed during

5757-404: The company can count digital viewers in audience and demographic reports but is unable to do so under the current set of rules devised by networks and advertising industries last revised in 2006. As such, Nielsen can only count viewership for television-originated broadcasts, and must exclude viewers who watch programs on digital platforms if the program does not have an identical advertising load or

5858-484: The criticism regarding accusations by several media executives (including Viacom CEO Phillippe Dauman and former Fox Entertainment Group chief operating officer Chase Carey ) that it failed to count viewers watching television programs on digital platforms, Nielsen executive vice president of global product leadership Megan Clarken stated in an April 2015 summit by the Coalition for Innovative Media Measurement that

5959-412: The diary and validated with the data of the devices (TV set on/off) in the participating households. In the 154 TV markets with the lowest sales (e. g. Harrisburg, PA or Honolulu) the use of TV is only recorded using a diary survey. Each year until 2018, Nielsen processed approximately two million paper diaries from households across the United States, for November, February, May, and July—also known as

6060-610: The episode "Breezy" for its relatable depiction of Finn's developing sexuality and his search for emotional fulfillment. Finn's story arc as the last remaining human — and his eventual discovery of other humans — has been praised by critics. Zach Blumenfeld of Paste contrasted Finn's rootless and heroic existence to the passionless, technology-dependent lives of the other human survivors in Islands . Blumenfeld considered Finn to be an example of Friedrich Nietzsche 's hypothetical Übermensch . [Finn] affirms life as it happens (both

6161-496: The episode was the fourth aired, it was really the sixteenth produced; this is why Tree Trunks appears in the later season one episode "Evicted!" despite her vanishing at the end of this entry. The episode features the introduction of the titular character, played by Polly Lou Livingston. Livingston was a friend of Pendleton Ward's mother, Bettie Ward, and knew Pendleton when he was a young child. After having not seen her for eight years, he approached her, asking if she would like to play

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6262-542: The episode's airing. In addition, 1.242 million kids aged 6–11 watched the episode, which marked an increase in 171 percent from the previous year. The episode first saw physical release as part of the 2011 Adventure Time: My Two Favorite People DVD, which included 12 episodes from the series' first two seasons. It was later re-leased as part of the complete first season DVD in July 2012. Francis Rizzo III of DVD Talk rhetorically asked, "If anyone would like to explain just what

6363-444: The fact that, in the episode, she often says lines "that have vague sexual overtones (some of them failing to even be vague)". The review enjoyed the way the episode was able to convey the message of "following your dreams" in such an absurd way. The review also praised the "priceless" twist ending, calling it "the absolute best moment in the episode and one of [their] personal favorites in the entirety of Adventure Time ". Finn

6464-529: The fictional world that the series is set in. The mystery surrounding Finn's origins and whether he is the last human left in Ooo is a major part of the character's narrative arc. Later in the series, it is revealed that there are other humans still living in Ooo and that Finn's parents Martin and Minerva came from a community of survivors living on a chain of islands. Finn has received universal praise for his character development and coming-of-age narrative, which saw

6565-403: The filming of Adventure Time as he was undergoing puberty . Ward decided that Shada would not be recast when his voice changed. Instead, the character of Finn was gradually aged as Shada's voice naturally deepened , and the themes of the show matured with the character. Older versions of Finn appear in several episodes of the show. Jonathan Frakes voices two alternate adult versions of Finn in

6666-473: The first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience, and homes per dollar spent for time and talent. In 1950, Nielsen then moved to television, developing a rating system using the methods he and his company had developed for radio. That method became the primary source of audience measurement information in the American television industry. In September 2020, Nielsen began compiling

6767-505: The genesis for the second season episode "Crystals Have Power". The episode was viewed by 1.847 million viewers and received a 1.2 rating among adults between the ages of 18 and 49. The episode received largely positive reviews from critics, with many commenting on the episode's ending. Finn and Jake are invited to the elephant Tree Trunks' house for apple pie. The group begins talking about what they wish they could do if they could achieve anything, and Tree Trunks notes that she wants to pick

6868-513: The genesis for the season two sequel "Crystals Have Power", which saw the return of Tree Trunks. The unedited version of the episode, featuring Tree Trunks simply exploding, was featured, however, on the Adventure Time: My Two Favorite People DVD. Episode composer Casey James Basichis used a variety of basses and saws to create the whimsical music featured in the episode. He later called the resulting sound

6969-624: The good and the bad), constantly creates a value system and exists completely unfettered by society or the past. [...] He's grown up without the weight of human history and custom, has guided his own way through a flood of adolescent emotions and has become a hero in a dangerous land of his own free will. His moral code, once crafted in the image of his idol, Billy, is now of his own making. The character also became extremely popular among Adventure Time 's fanbase. In 2019, Rich Goldstein of The Daily Beast commented on Finn's popularity among cosplayers , saying "Halloween nights and comic conventions of

7070-489: The hell happened at the end of 'Tree Trunks' I'm all ears." However, he noted that "If [ Adventure Time ] was a lesser show, episodes like that could possibly make one walk away shaking your head, but somehow it was simply another quirky bit of personality for a show bursting at the seams with it." A review from the Dayton Examiner wrote that "Tree Trunks makes a hysterical character by just being absurd". They praised

7171-402: The idea of Martin being as rogueish [ sic ] and dishonorable as Finn is heroic". The season six episode "Breezy" deals with Finn's depression after losing his arm, being disappointed by his father, and breaking up with Flame Princess. Finn makes out with various princesses in an attempt to feel something positive but is left emotionally unfulfilled. During the episode, he explores

7272-551: The last few years have seen an increase in the number of children (and adults) all over the U.S. who wore Finn and Jake costumes." John DiMaggio recalled "walking around at conventions and seeing everybody wearing their Finn costumes and their Jake costumes and how the characters endeared themselves to people". A float in Finn's likeness was included in the 2013 Macy's Thanksgiving Day Parade . Finn's narrative and impact on younger audiences has been compared to that of Harry Potter ,

7373-412: The loss of his arm and becomes disillusioned with his father. A flower blooms from the stump where Finn's arm used to be, and eventually grows into a new arm. He loses his control of his regrown arm, which transforms into a grass doppelgänger called Fern in the eighth season two-part episode "Preboot / Reboot". The violent and reckless Fern acts as a foil to Finn, who has matured over the course of

7474-416: The mid-2000s. Along with changing their counting methods, Nielsen also started emphasizing their sample in 2003 in reaction to census shifts and requests from some industry sectors. Nielsen's automated Local People Meter (LPM) technology was introduced in two cities: New York and Los Angeles. The LPM improved the method of measurement from active and diary-based to passive and meter-monitored. More importantly,

7575-408: The most expansive fantasy series in modern history, centering around a kind but unassuming boy growing into a noble young man." Writing for Vox , Emily VanDerWerff called the series "this era's finest coming-of-age story", mentioning how Finn grew "from boy to almost-man, an adolescent who's slowly figuring out how to be both a good friend and a good person." Oliver Sava of The A.V. Club praised

7676-563: The networks have aired them) would significantly impact television ratings. A year later, the networks were not factoring these new results into their ad rates because of advertisers' resistance. In July 2017, Nielsen announced that it would include select programs from subscription-based video on demand (vSVOD) services Hulu and YouTube TV in its Digital in TV Ratings system. Since about October 2017, Nielsen also began to track select programs from Netflix . Partnering distributors insert

7777-447: The original pilot , where he is named Pen and voiced by Zack Shada , Jeremy's older brother. Jonathan Frakes voices Finn as an adult in some appearances. Prior to the start of Adventure Time , Finn was adopted as an infant by two anthropomorphic 1980s type dogs named Joshua and Margaret, who found him in the woods. His best friend and adoptive brother Jake the Dog ( John DiMaggio ) accompanies him on many of his adventures in Ooo,

7878-491: The public relations campaign claimed that data derived from the newer People Meter system represented a bias toward underreporting minority viewing, leading to a de facto discrimination in employment against minority actors and writers. However, Nielsen countered the campaign by revealing its sample composition counts. According to Nielsen Media Research's sample composition counts, as of November 2004 , nationwide, African American households using People Meters represented 6.7% of

7979-462: The rare Crystal Gem Apple, which is located in the Evil Forest. Finn and Jake decide to make her wish come true. When they reach the Evil Forest, they encounter a wall of flesh and try to fight it, but because Tree Trunks is naive, she begins putting stickers on it. After defeating the monster, Tree Trunks walks away, following a skeleton butterfly. She is attacked by sign zombies and begins having

8080-455: The repression of emotions, overreliance on technology, the sacrifice of freedom in exchange for safety, an exploration of Nietzschean philosophy , and an allegory for "American self-absorption." Finn the Human's character arc has been highlighted by critics for its honest realistic portrayal of adolescence and universal struggles associated with coming-of-age . Brandon Zachary of Comic Book Resources described Adventure Time as "one of

8181-499: The same personality as Finn and has similar struggles with romantic attractions. Both Fionna and Cake the Cat, the alternate version of Jake the Dog, became popular with Adventure Time fans. Fionna later appeared in the fifth-season episode " Bad Little Boy ", the sixth-season episode "The Prince Who Wanted Everything", the eighth-season episode "Five Short Tables", and the ninth season episode "Fionna and Cake and Fionna". Fionna stars in

8282-650: The same season. In 2014, Nielsen reported that American viewership of live television (totaling on average four hours and 32 minutes per day) had dropped 12 minutes per day compared to the year before. The CW got another 0.0 rating for its broadcast of the 1st Critics Choice Super Awards. Nielsen reported several reasons for the shift away from live television: increased viewership of time-shifted television (mainly through DVRs) and viewership of internet video (clips from video sharing websites and streams of full-length television shows). In 2007, Nielsen began to release data that reflected out-of-home/not via home TV viewing. This

8383-506: The series progresses. Finn begins dating Flame Princess ( Jessica DiCicco ) in the third-season finale " Incendium ", after realizing that Princess Bubblegum is too old to be compatible with him. Although Flame Princess' fiery nature makes their relationship difficult, they try to make it work. Finn and Flame Princess eventually break up. Finn's relationships with both Princess Bubblegum and Flame Princess cause him to have to deal with rejection and reconciliation, and he emotionally matures as

8484-514: The series. Finn later attempts to redeem Fern, who shares many of the shortcomings Finn had when he was younger. In the following episode, "Two Swords," Finn is fitted with a robotic arm by Princess Bubblegum. The miniseries Islands , which aired as part of season eight, sees Finn search for the surviving humans who left the continent and moved to an archipelago centuries after the Great Mushroom War. Finn meets his mother Minerva,

8585-441: The show's conflicts were about good versus evil at the start of the series, they become more complex as it progresses. Adventure Time composer Tim Kiefer said that the show had gradually became an exploration of the " Hero's journey ", through Finn. In the early seasons of the series, Finn is enthusiastic and readily resorts to violence to settle conflicts. About this aspect of Finn's personality, Ward said that he chose to "add

8686-459: The show, Ward had intended for Finn and Jake to be nomads who lived in tents. However, this was changed to having them live in a permanent home at Cartoon Network 's request. The character first appeared in the short film " Adventure Time ", which centers around rescuing Princess Bubblegum ( Hynden Walch ) from the evil Ice King ( John Kassir ). This short aired as part of Nickelodeon 's Random! Cartoons showcase in 2008. Zack Shada voiced

8787-419: The show. Finn the Human is the main character of Adventure Time and often appears alongside his best friend and adoptive brother Jake the Dog. Finn was adopted by Jake's parents Joshua and Margaret as an infant. He is originally believed to be the only human left in Ooo after the "Great Mushroom War", a mysterious conflict that occurred 1,000 years prior to the start of the series. It is later shown that he

8888-478: The simpler codes (usually their child's), raising serious questions about the demographic data quality. The situation further deteriorated as the popularity of cable television increased the number of viewable networks to the extent that the margin of error has increased because the sampling sizes are too small. Compounding matters is that of the sample data that is collected, advertisers will not pay for time shifted programs (those that are recorded for replay at

8989-405: The struggles of adolescence and coming to terms with the complexities of life. Over time, the show's creators decided to further develop Finn's backstory, including his parents and whether he was truly the last human left in Ooo. A major theme of the series is that Finn begins to see the world in more nuanced terms, rather than the naive outlook he demonstrated in earlier seasons. Although many of

9090-627: The sweeps period in March that year rather than moving it again. This local viewing information provides a basis for program scheduling and advertising decisions for local television stations, cable systems, and advertisers. Typically, the November, February, and May sweeps are considered more important; nevertheless, the July sweeps can have a local impact regarding personnel. In some mid-size markets, diaries provide viewer information for up to two additional "sweeps" months (October and January). There

9191-441: The titular character in J. K. Rowling 's book series of the same name . In particular, both characters were aged up as the series progressed, with Darren Franich of Entertainment Weekly saying that Finn "[aged] with his audience like last decade's Harry Potter kids." Nielsen rating Nielsen Media Research ( NMR ) is an American firm that measures media audiences, including television, radio, theatre, films (via

9292-435: The tree, and Tree Trunks eats the apple, only to apparently explode and be transported to a crystal dimension. Tree Trunks was voiced by Polly Lou Livingston, a friend of series creator Pendleton Ward 's mother. Ward asked Livingston to appear on his show several years after he last saw her. The original ending called for Tree Trunks to simply explode, but a new ending was amended to explain what happened to her. This served as

9393-484: The two choose to reincarnate back into the living world together. Since Adventure Time 's inception, Finn has appeared in various comic book series, video games, and other merchandise. Finn's first console game appearance was as a playable character in Adventure Time: Hey Ice King! Why'd You Steal Our Garbage?!! , which was released on Nintendo DS and 3DS in 2012. He was subsequently

9494-433: The video game and eSports areas, an area that Nielsen plans to expand into. Later, in April 2021, Nielsen stated they will close down SuperData and move its analysis and tracking into Nielsen Sports. In September 2020, Nielsen began compiling a weekly Top 10 list of most watched shows on streaming platforms. After divestiture of NielsenIQ (the former ACNielsen consumer research business) in 2021, Nielsen became solely

9595-402: The voice of a character on Adventure Time . She noted that she "nearly fainted" when asked, and was surprised he still remembered her. Bettie claimed it was due to her unforgettable Southern drawl. Originally, the episode called for Tree Trunks to simply explode. The ending, featuring her walking in a strange crystal dimension, was added after the story board was submitted. Thus, this action was

9696-403: The woods as a helpless infant, he "vowed to help anyone in need, no matter how small their problem". Many of Finn and Jake's early adventures revolve around them exploring the land of Ooo and battling monsters. Finn's life with Jake is modelled after the archetypal knight-errant , as they frequently explore dungeons, fight evil creatures, rescue various princesses, and save the world. Finn has

9797-417: Was a follow-up to their added inclusiveness regarding family members who are dorming in college. Since specific demographics influence advertising rates, Nielsen provides statistics by categories including age, sex, race, economic class, and area. For example, an advertiser might look for younger viewers, for older or wealthier audiences, or for women rather than men. In general, the number of viewers within

9898-522: Was able to charge almost three times as much for a commercial during Friends as CBS charged for Murder, She Wrote , even though the two series had a similar amount of total viewership during the two seasons they were on the air concurrently. Glee (on Fox ) and The Office (on NBC) drew fewer total viewers than NCIS (on CBS) during the 2009–10 season, but earned an average of $ 272,694 and $ 213,617 respectively, compared to $ 150,708 for NCIS . Nielsen also provides viewership data calculated as

9999-458: Was born on Hub Island, part of an isolated archipelago populated by humans. Finn's biological father Martin ( Stephen Root ) is a conman, while his mother Minerva ( Sharon Horgan ) is a doctor. Martin fled Hub Island with an infant Finn after being found by disgruntled acquaintances from his past. He was separated from Finn, who was left on a raft floating towards the mainland. In the first-season episode " The Enchiridion! ", Finn and Jake complete

10100-700: Was confirmed to appear as a playable character in the fighting game MultiVersus (2024). He appeared in the Teen Titans Go! episode, "Warner Bros. 100th Anniversary". A gender-swapped version of Finn called Fionna appeared in the season 3 episode " Fionna and Cake ", voiced by Madeleine Martin . Fionna inhabits a fictional world created by the Ice King ( Tom Kenny ) as a form of in-universe fanfiction . The concept for Fionna and Cake came from drawings made by Adventure Time storyboard artist Natasha Allegri . The tomboy -ish character of Fionna has much

10201-536: Was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU . In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella for years. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007. NMR was separated again from

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