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A trade name , trading name , or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name . Registering the fictitious name with a relevant government body is often required.

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25-462: On-Demand Publishing, LLC , doing business as CreateSpace , was a self-publishing service owned by Amazon . The company was founded in 2000 in South Carolina as BookSurge and was acquired by Amazon in 2005. CreateSpace published books containing any content at all, other than just placeholder text . It neither edited nor verified. Books were printed on demand , meaning each volume

50-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

75-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

100-602: A United States publishing company is a stub . You can help Misplaced Pages by expanding it . Doing business as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as "

125-516: A businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

150-458: A registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of

175-458: A steam launch at the end of his visit. All this caused considerable alarm among the chiefs, concerned about his growing power, combined with the growing power of the British. He came close to being deposed on his return but was saved by the British consul. On 14 December 1883 King George was deposed. In February 1886 a protectorate treaty was concluded between Bonny and Britain. A ruling council

200-454: Is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between

225-562: Is called a razón social . George Oruigbiji Pepple George Oruigbiji Pepple , otherwise known as Perekule VII , (c. 1849 – 31 Oct 1888) ruled the Kingdom of Bonny , an independent trading state in the Niger Delta between 30 September 1866 and 14 December 1883, when he was deposed. After the British signed a treaty making the state a protectorate, he was restored on 22 January 1887, ruling until his death. The Kingdom of Bonny

250-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

275-571: The regnal name of Perekule VII . He was a Christian, and on his accession wrote to Bishop Crowther giving his support for introduction of the religion in Bonny. On 21 April 1867, supported by Oko Jumbo and other Manilla Pepple chiefs, he declared the iguana was no longer the sacred deity of the kingdom. His association with Christianity, at first welcomed by many people for the benefits it gave, gradually made him become identified with British interests and caused growing resentment. The tension between

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300-508: The British, a plea that was accepted. The British consul Livingston was supplied with a gunboat with which he sailed up the river to Andoni and imposed peace. In 1879 George fell ill, and when he recovered took his doctor's advice to take a holiday in England. He was received well, his actions were reported in the press, and he was introduced to the Prince of Wales . He was also presented with

325-542: The Manilla Pepple and Annie Pepple houses revived. In June 1867 there was a two-day skirmish between the factions, which King George managed to end by threatening to personally shoot the ringleaders. In 1869 a major battle between the two factions led to Ja-Ja founding a new state of Opobo , further inland at the village of Andoni , taking some of the palm oil trade away from Bonny. On 16 March 1870, George sailed for England, where he called for more forceful action by

350-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

375-484: The corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when

400-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

425-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

450-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

475-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

500-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

525-457: Was a trading state founded before 1600, based on the port of Bonny in what is now Rivers State , Nigeria. It became a major trading center, first of slaves and later of palm oil products. During the 19th century, British influence was growing in the region. George Oruigbiji Pepple was born in 1849, son of King William Dappa Pepple of Bonny, who was deposed by the British and deported to Britain in 1854. George went into exile with his father, and

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550-408: Was educated in England at the boys' school at Hall Place, Bexley in southeast London. His studies included English, Greek, Mathematics, Scripture and History, the conventional syllabus of Victorian England . During his father's exile, Bonny was torn by struggles, at times violent, between two rival factions attached to the ruling house. The Manilla Pepple faction was led by Chief Oko Jumbo , but

575-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

600-484: Was produced in response to an actual purchase on Amazon. CreateSpace continued its publishing services for 8 years until its transfer to Amazon's Media on Demand. By 2018, it had published 1,416,384 books for over 15,000 authors. In July 2018, CreateSpace announced it would be transferring media to Amazon's Media on Demand services in the following months. CreateSpace merged with Amazon 's Kindle Direct Publishing (KDP) service later that year. This article about

625-561: Was racked by internal dissension. It was opposed by the Anna or Annie Pepple faction, led by Chief Jubo Jubogha , known as Ja-Ja to the British. In an attempt to restore peace, the British brought King William Dappa back and restored him to the throne in August 1861, reigning until his death in September 1866. George Pepple became king in succession to his father on 30 September 1866, taking

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