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51-528: The Creative Assembly Limited ( trade name : Creative Assembly ) is a British video game developer based in Horsham , founded in 1987 by Tim Ansell. In its early years, the company worked on porting games to MS-DOS from Amiga and ZX Spectrum platforms, later working with Electronic Arts to produce a variety of games under the EA Sports brand. In 1999, the company had sufficient resources to attempt

102-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

153-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

204-476: A contract, invoice, or cheque, they must also add the legal name of the business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

255-580: A larger time period and the entirety of Medieval Europe. Released in August 2002, the game was a greater success than Shogun: Total War , becoming the best-selling video game in the UK for the first two weeks, and the fourth best-selling game in the US market in its first week. As with Shogun: Total War , Medieval: Total War won multiple industry awards, and was named the top game of 2002 by PC Gamer . Creative Assembly

306-513: A new and original project, proceeding to develop the strategy computer game Shogun: Total War which was a critical and commercial hit, and is regarded as a benchmark strategy game. Subsequent titles in the Total War series was built following the success of Shogun: Total War , increasing the company's critical and commercial success. In March 2005, Creative Assembly was acquired by Sega and became part of Sega Europe . An Australian branch

357-434: A simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name,

408-413: A trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on

459-444: Is a science fiction real-time strategy game developed for both consoles and PC, released in 2009. Stormrise received negative and mediocre responses, with criticisms focusing on broken pathfinding and the game's flawed control scheme (designed with the intent to create an easy interface for consoles). In January 2009, Creative Assembly was joined by Tim Heaton, who serves as the company's studio director . The Australian branch of

510-457: Is called a razón social . Expansion pack An expansion pack , expansion set , supplement , or simply expansion , is an addition to an existing role-playing game , tabletop game , video game , collectible card game or miniature wargame . These add-ons usually add new game areas, weapons, objects, characters, adventures or an extended storyline to an already-released game. While board game expansions are typically designed by

561-498: Is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using the registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina ,

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612-415: Is the first to make the brand Total War the main title, in an effort to increase brand awareness. On 6 December 2012, a partnership between Games Workshop and Creative Assembly was announced. Also announced was the creation of a new Warhammer Fantasy Battle game. On 5 April 2013, it was announced that Sega Studios Australia (formerly known as The Creative Assembly Australia) will be shut down later in

663-499: Is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a ) is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using

714-626: The Amstrad CPC , Commodore 64 , and Atari 8-bit computers . Initially, Ansell kept the company small so he could personally work on computer programming. The company's early work, often produced personally by Ansell, involved porting games from the Amiga to MS-DOS , such as the 1989 titles Geoff Crammond's Stunt Car Racer and Shadow of the Beast by Psygnosis . Creative Assembly began work with Electronic Arts in 1993, producing titles under

765-588: The EA Sports label, starting with the DOS version of the early FIFA games. With EA Sports, Creative Assembly was able to produce low development risk products bearing official league endorsements. The company's products included Rugby World Cup titles for 1995 and 2001, the game for the 1999 Cricket World Cup and the Australian Football League games for 1998 and 1999, of which the AFL 98 title

816-693: The London media again in order to play. Sonic & Knuckles for the Mega Drive/Genesis was unusual in that it functioned as both a stand-alone cartridge and as an expansion pack for both Sonic the Hedgehog 2 and Sonic the Hedgehog 3 . Collectible card games, or CCGs for short, are typically released as expansion sets, composed of booster packs . CCGs may be referred to as "living" or "dead", and living CCGs are routinely published with supplementary expansions. CCGs generally do not have

867-534: The Sengoku period of Japanese feudal history, and upon its release in June 2000 it was met with critical acclaim. The game won multiple industry awards and became regarded as one of the benchmark strategy video games. Inhouse composer Jeff van Dyck won both a BAFTA and an EMMA award for his work on the game's soundtrack. In May 2001, Creative Assembly announced The Mongol Invasion , an expansion pack focusing on

918-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

969-528: The Creative Assembly ported the first three Sonic the Hedgehog games and the Sonic & Knuckles lock-on games to Sonic Classic Collection . This compilation received overall positive reviews from Aussie-Nintendo and Official Nintendo Magazine , but criticised some speed issues when playing, rarely speeding up or slowing down and some graphical and sound glitches. Reviewers also criticised

1020-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

1071-557: The US charts until the end of January 2007. An expansion pack, Kingdoms , was announced in March 2007. The expansion received a positive reception from critics upon release in August 2007. At the Games Convention in August 2007, Creative Assembly announced new titles. The first, Viking: Battle for Asgard , was a console-exclusive title, similar in style to Spartan: Total Warrior , but focusing on Norse mythology . The game

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1122-658: The approach to the series. Set during the late Roman Republic and preliminary decades of the Roman Empire , the game's code was used for two television shows: the BBC's Time Commanders and the History Channel's Decisive Battles . Upon release in September 2004, the game was given praise, becoming one of the year's top ten best-selling titles. Despite speculation that Activision might buy Creative Assembly, as

1173-409: The company’s studio director. As a result of their success in sports titles, by 1999 Creative Assembly had sufficient resources and backing from Electronic Arts to develop more high risk titles in other genres. The result was Shogun: Total War , the company's breakthrough title. A blend of real-time tactics and turn-based gameplay, Shogun: Total War was announced in early 1999. The game focused

1224-453: The concept are module and, in certain games' marketing, adventure . The price of an expansion pack is usually much less than that of the original game. As expansion packs consist solely of additional content, most require the original game in order to play. Games with many expansions often begin selling the original game with prior expansions, such as The Sims Deluxe Edition ( The Sims with The Sims: Livin' Large ). These bundles make

1275-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

1326-475: The earlier Mongol invasions of Japan . Released in August 2001, the expansion pack also received a positive response. Soon after, Creative Assembly broke away from Electronic Arts, instead using Activision as a publisher and distributor. In August 2001, Creative Assembly announced a second Total War , set in the Middle Ages . Medieval: Total War was of a larger scope than Shogun: Total War , spanning

1377-540: The game more accessible to new players. When games reach the end of their lifespan, the publisher often releases a 'complete' or 'gold' collection, which includes the game and all its subsequent expansions. Some expansion packs do not require the original game in order to use the new content, as is the case with Half-Life: Blue Shift , Uncharted: The Lost Legacy , Dishonored: Death of the Outsider or Sonic & Knuckles . Some art, sound, and code are reused from

1428-485: The game, Beatmania Append Yebisu Mix, was bundled with the PlayStation version as the game's 2nd disc, with subsequent append discs being released as standalone retail releases. Grand Theft Auto: London 1969 was marketed as the first expansion pack released for the PlayStation. The game required the player to insert the London disc, remove it, insert the original Grand Theft Auto disc, remove it, then insert

1479-416: The game, solving most technical issues and balancing gameplay. As of July 2014, the game currently stands at a rating of 76/100 on Metacritic by critics. Alien: Isolation is a first person stealth horror game based on the film Alien . The game was released on 7 October 2014 for PC, PlayStation 3, PlayStation 4, Xbox 360 and Xbox One. In 2016, the company released the game Total War: Warhammer , which

1530-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

1581-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

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1632-450: The number of units sold of Medieval II: Total War and Rome: Total War . However, numerous significant issues were pointed out by critics after the release. Though there were numerous patches, not all of these were addressed by the abandonment of support for the game, which caused many to question Sega's influence on Creative Assembly. In July 2008, Creative Assembly announced Stormrise . Unlike previous historically-based games, Stormrise

1683-517: The original creator, video game developers sometimes contract out development of the expansion pack to a third-party company, it may choose to develop the expansion itself, or it may do both. Board games and tabletop RPGs may have been marketing expansions since the 1970s, and video games have been releasing expansion packs since the 1980s, early examples being the Dragon Slayer games Xanadu Scenario II and Sorcerian . Other terms for

1734-442: The original game. In some cases, a stand-alone expansion such as Heroes of Might and Magic III: The Shadow of Death , or Dungeon Siege: Legends of Aranna includes the original game. Expansion packs are most commonly released for PC games , but are becoming increasingly prevalent for video game consoles , particularly due to the popularity of downloadable content . The increasing number of multi-platform games has also led to

1785-658: The publisher had done with previous successful developers under its wing, the Japanese company Sega announced on 9 March 2005 that they had sealed an acquisition deal with Creative Assembly, purchasing all issued shares in the company. Sega explained that the acquisition was to strengthen Sega Europe's presence in the European and North American video game markets. All preceding titles in the Total War series had been exclusively computer games . By July 2005, Sega had acquired

1836-464: The publishing rights to Rome: Total War from Activision, and built on the brand strategy by releasing two expansion packs: Barbarian Invasion in September 2005 and Alexander in September 2006. Spartan: Total Warrior was released in October 2005 on Xbox , PlayStation 2 and GameCube , receiving a mixed reception from critics. Medieval II: Total War , the fourth title in the franchise,

1887-478: The release of more expansion packs on consoles, especially stand-alone expansion packs (as described above). Command & Conquer 3: Kane's Wrath , for example, requires the original Command & Conquer 3: Tiberium Wars to play on the PC, but Xbox 360 versions of both the original Tiberium Wars and Kane's Wrath are available, neither of which require one another. The Japanese version of Konami 's Beatmania

1938-451: The removal of multiplayer in the games, previously available in earlier versions of the games. In 2010, the company released Napoleon: Total War , based on the exploits of Napoleon Bonaparte to generally favourable reviews that praised the tightly scripted elements of a smaller, more focussed campaign than its globe-spanning predecessor, Empire Total War . The company released Total War: Shogun 2 in 2011, to universal acclaim. The title

1989-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

2040-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

2091-399: The year. On 3 September 2013, Creative Assembly released Total War: Rome II . The game uses an updated Warscape engine and suffered from technical issues shortly after release which eventually led to Creative Assembly's creative director, Mike Simpson, apologising publicly for the widespread technical issues. In the ten months following release, Creative Assembly released fourteen patches for

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2142-598: Was announced in January 2006 and developed by the Australian branch of Creative Assembly. It was a remake of the earlier Medieval: Total War using the new assets and technology behind Rome: Total War . The game was released in November 2006, and although not as successful as Rome: Total War , Medieval II: Total War was still a critical and commercial hit, holding a place in the UK games charts in November 2006, and in

2193-627: Was awarded the "PC Game Developer of the Year" award at the 2003 European Computer Trade Show . Viking Invasion , an expansion pack focusing on the Viking invasion of Britain in the Dark Ages , was released in May 2003. A third Total War title was announced in January 2003. Entitled Rome: Total War , the game featured a new game engine to Shogun: Total War and Medieval: Total War , and redesigned

2244-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

2295-447: Was operated from Fortitude Valley, Queensland as Sega Studios Australia. Under Sega, further Total War titles were developed, and Creative Assembly entered the console market with action-adventure games such as Spartan: Total Warrior , Viking: Battle for Asgard and Alien: Isolation . Creative Assembly was founded in 1987 by Tim Ansell. Ansell had begun professional computer programming in 1985, working on video games for

2346-429: Was particularly successful in the Australian market. When it became clear that the company needed to expand further, Ansell employed Michael Simpson in 1996 as the creative director. Simpson, a microchip designer turned video game designer, later became the driving force for the creative design of the Total War series. Ansell left Creative Assembly after Sega acquired the developer in 2005. Later, Tim Heaton took over as

2397-440: Was released in March 2008. It received an average reception from critics in the industry. The second title was a fifth Total War instalment, Empire: Total War , set in the early modern period of the 18th century and early 19th century. As was the case with Rome: Total War , Empire: Total War features a redesigned approach to the series and a new game engine. It was released in March 2009, receiving high praise, selling double

2448-417: Was released on 17 February 2022. On 28 September 2023, Sega announced it was cancelling Hyenas . As a result of the cancellation, an unknown number of employees were laid off from Creative Assembly. In March 2024, Sega announced it would cut 240 roles across Sega Europe , Creative Assembly and Sega HARDlight . Trade name In a number of countries, the phrase " trading as " (abbreviated to t/a )

2499-470: Was the first game in a trilogy. Currently they are developing the following games: Total War: Arena and Total War Battles: Kingdom , which are free-to-play games set in the Total War universe. In February 2017, the studio released Halo Wars 2 , which received positive reviews. In March 2017 Creative Assembly announced the acquisition of Crytek Black Sea, which was shut down in December 2016. This

2550-608: Was the first game on the PlayStation to support expansion packs, which were branded as append discs. These discs included additional tracks and required the original Beatmania disc (and later playable Beatmania game discs) to play. The discs required the player to access the Disc Change menu on the Beatmania disc, remove the Beatmania disc, insert an append disc, then press the start button to play. The first append disc for

2601-685: Was the first studio opened by Creative Assembly abroad. The studio has been renamed to Creative Assembly Sofia . In September 2017, the studio released the second game in the Warhammer Fantasy series, Total War: Warhammer II . In May 2018, Creative Assembly then went on to release the Thrones of Britannia , the first in its Saga Series. In February 2019, Creative Assembly announced the cancellation of Total War: Arena . Total War: Three Kingdoms has been released as of 23 May 2019, and received positive reviews. Total War: Warhammer III

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