A blended whiskey (or blended whisky ) is the product of blending different types of whiskeys and sometimes also neutral spirits , colorings, and flavorings. It is generally the product of mixing one or more higher-quality straight or single malt whiskey with less expensive spirits and other ingredients. This typically allows for a lower priced finished product, although expensive "premium" varieties also exist.
18-472: Crown Royal , originally known as Seagram's Crown Royal , is a blended Canadian whisky brand created by Seagram and owned by Diageo since 2000. Production of Crown Royal is done at Gimli , Manitoba , while the blending and bottling of the whisky are done in a facility in Amherstburg , Ontario . The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada . The whisky
36-522: A blend of two or more single malt Scotch whiskies that have been distilled at more than one distillery; Blended Grain Scotch Whisky means a blend of two or more single grain Scotch whiskies that have been distilled at more than one distillery; and Blended Scotch Whisky means a blend of one or more single malt Scotch whiskies with one or more single grain Scotch whiskies. The regulations also allow
54-527: Is an American blended whiskey produced by Diageo under the Seagram 's name. Seagram's beverage division was acquired by Diageo, Pernod Ricard , and The Coca-Cola Company in 2000. However, Seven Crown was acquired specifically by Diageo. Seagram's Seven is typically consumed in a highball in combination with mixers such as ginger ale , cola or lemon-lime soda . The cocktail made by mixing Seagram's Seven with 7 Up (a brand of lemon-lime soda)
72-474: Is known as a " Seven and Seven ". It's also often used as an ingredient in Manhattans . Seagram's Seven has an alcohol by volume content of 40% (80 U.S. proof ). Seven Crown was popular in the 1970s, but saw a decrease in success along with most whiskeys in the 1980s and 1990s when many consumers left for vodka and rum . The brand sold thirty-two million cases in 1970, but only eight million in 1993. It
90-490: Is not to be confused with American whiskey labeled as a "blend of straight whiskeys". A "blend of straight whiskeys" is a mixture of one or more straight whiskeys that either includes straight whiskeys produced in different U.S. states or coloring and flavoring additives (and possibly other approved "blending materials") or both, but does not contain neutral grain spirits. Seagram%27s Seven Seagram's Seven Crown , also called Seagram's Seven , or simply Seven Crown ,
108-793: The #60 Daytona Prototype car of Michael Shank Racing in the Rolex Sports Car Series . The brand was a primary sponsor of the Washington International Horse Show for several years in the 1990s and from 1995 to 2008 sponsored the Crown Royal American Turf Stakes , a Thoroughbred horse race run at Churchill Downs on Kentucky Derby Day. Blended whiskey#Canada Some examples of blended whiskey include Canadian Club , Canadian Mist , Jameson Irish Whiskey , Seagram's Seven , Kessler Whiskey , Hibiki , and
126-457: The Marine as a blend of two or more different whiskey types among the pot still , malt , and grain whiskey categories. Its production usually includes Irish grain whiskey that is produced from a distillate that "is much less intense in flavor when compared to pot still distillates ... at a strength of c. 94.5% vol. " Under Scotch Whisky Regulations , Blended Malt Scotch Whisky means
144-637: The No. 17 Ford Fusion of Matt Kenseth from 2010 to 2011 and the No. 26 Ford Fusion of Jamie McMurray from 2006 to 2009. It has sponsored NASCAR Sprint Cup Series races since 2006. From 2004 until 2006, Crown Royal was the title sponsor of the International Race of Champions . Crown Royal is a sponsor of the Grand American Road Racing Association 's Rolex Sports Car Series . In 2010, it also began sponsoring
162-536: The Scottish and Irish limit of 94.8%, as the purity of neutral grain spirit has a practical limit of approximately that value. Whiskies with a lower distillation proof are also often included for flavor, with rye whisky being characteristically included. Canadian whisky may contain both caramel coloring and flavoring. Irish blended whiskey is defined by the Republic of Ireland 's Department of Agriculture, Food and
180-635: The addition of caramel color , regardless of whether the final product is labeled as blended or not. American "blended whiskey" – alternatively labeled as "whiskey – a blend" – must contain a minimum of 20% straight whiskey . Blended whiskey that contains a minimum of 51% straight whiskey of one particular grain type (i.e., rye, malt, wheat, or bourbon whiskey) includes the grain type in its label description (e.g., "blended rye whiskey" or "blended bourbon whiskey"). Spirits containing less than 20% straight whiskey but greater than 5% whiskey of any kind can be labeled "spirit whiskey". American "blended whiskey"
198-692: The basic Canadian whisky was awarded a string of five gold medals at the San Francisco World Spirits Competitions between 2005 and 2012. The Special Reserve received an editors choice gold award from Whisky Magazine and received ratings from 7¾ to 8¾ from three of the critics. Jim Murray 's "Whisky Bible" named Crown Royal's Northern Harvest Rye as the World Whisky of the Year for 2016. Crown Royal advertises in motor sports, horse shows, and horse racing. It sponsored
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#1732781067811216-468: The limestone beneath the lake. The whisky is stored in 1.5 million barrels , located in 50 warehouses over 5 acres (2 ha) of land. It is then blended and bottled in Amherstburg , Ontario . Crown Royal was also produced in Waterloo, Ontario , until the distillery there closed in 1992. Crown Royal offerings have generally performed well at international spirit ratings competitions. For example,
234-695: The minimum age of the spirits used in the blend. In the United States, the age statement only refers to the minimum age of the straight whiskey — which must comprise at least 20% of the content — used within the blend. As neutral spirits are not considered whiskeys, they do not have to be aged at all for the production of U.S. blended whiskey. Most Canadian whiskies are blends. Any grain spirit aged for at least three years in Canada may be called Canadian whisky. Regulations do not specify any distillation limit, although in practice, it differs little from
252-405: The presence of the other ingredients makes the subtleties of the taste of the whiskey less critical to the overall taste of the drink. Most blended whiskeys do not list an age, although the regulations governing its production in some countries specify a minimum aging requirement. All spirits in a Canadian, Scottish, or Irish whiskey must be aged at least three years, and any age statement refers to
270-641: The various Scotch whisky blends sold under the Johnnie Walker brand, as well as Ballantine's , Grant's , Chivas Regal and other Scotch whisky blends. Higher proof spirits with less time aging are usually much less expensive to produce than straight whiskeys or single malt whiskeys and are often the primary spirits in blends, along with more premium whiskies and other ingredients added for flavoring. Most cocktails and mixed drinks that contain whiskey are made using economically priced blended whiskeys rather than higher priced whiskeys, primarily because
288-488: Was available only in Canada until 1964, being introduced to the United States in the 1960s. Crown Royal is produced solely at the company's distillery at Gimli , on the shores of Lake Winnipeg , Manitoba , Canada. The production of Crown Royal uses 10,000 bushels of rye , maize and barley daily, which is sourced from Manitoba and surrounding provinces, and requires 750,000 imperial gallons (3,400,000 L; 900,000 US gal) of water naturally filtered through
306-409: Was sold exclusively in Canada until the 1960s, when it was first introduced to international markets. It is the top-selling brand of Canadian whisky in the United States. Crown Royal was introduced in 1939 by Samuel Bronfman , president of Seagram , as a tribute to the 1939 royal tour of Canada by King George VI and his wife, Queen Elizabeth , the first visit of a reigning monarch to Canada. It
324-402: Was the first brand to produce and sell 100 million cases, and sold 300 million by 1983. In 2018, Diageo made an effort to raise the sales of Seven Crown by introducing the first "National Dive Bar Day," which is unofficially celebrated annually on July 7. Diageo has since stated that the date was chosen in order to celebrate the "quintessential Dive Bar drink, the 7&7." In 2019, Seven Crown
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