The Mexican Association of Marketing Research and Public Opinion Agencies (Spanish: Asociación Mexicana de Agencias de Investigación de Mercado y Opinión Pública ) ( AMAI ) is the agency responsible for maintaining the transparency and quality in market research in Mexico , setting the standards of quality and socioeconomic levels.
15-530: Founded in September 1992, AMAI is an independent organization of different Mexican companies doing market research, opinion and communication, whose purpose is to establish the quality standards as well as common standards in methods, techniques, terminology, analysis criteria, etc. that are related to market research inside Mexico. It is a professional entity that brings together all the key Mexican industry players of research, who generate about three-quarters of
30-699: A professional association , ESOMAR has several awards for market research and insights professionals. Since 2021, ESOMAR publishes Insight250 , a yearly award recognising 250 leaders in the industry worldwide. In addition, every year ESOMAR presents several awards, including the Young ESOMAR Society (YES!) Award, the Research Effectiveness Award, and the ESOMAR Partner Awards. Professional association A professional association (also called
45-607: A professional body , professional organization , or professional society ) is a group that usually seeks to further a particular profession , the interests of individuals and organisations engaged in that profession, and the public interest . In the United States, such an association is typically a nonprofit business league for tax purposes. In the UK, they may take a variety of legal forms. The roles of professional associations have been variously defined: "A group of people in
60-481: A beginners status. ESOMAR ESOMAR is a global professional association for market research and insights that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation. ESOMAR has published an ethics and guidance code for its members since 1948, with
75-533: A joint code being published with the International Chamber of Commerce (ICC) since 1977. ESOMAR was founded in 1947. In 1948 the first version of code of practice for members was published. In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007. From the revision in 2016
90-457: A learned occupation who are entrusted with maintaining control or oversight of the legitimate practice of the occupation;" also a body acting "to safeguard the public interest;" organizations which "represent the interest of the professional practitioners," and so "act to maintain their own privileged and powerful position as a controlling body." Professional associations are ill defined although often have commonality in purpose and activities. In
105-443: A profession or group of professions and protect the use of professional titles" and professional bodies that "are independent membership organisations that oversee the activities of a particular profession and represent the interests of [their] members" and which "may offer registration or certification of unregulated occupations on a voluntary basis." Many professional bodies are involved in accrediting degrees, defining and examining
120-639: The Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe. As the charity arm of ESOMAR, the ESOMAR Foundation helps non-profit organisations through research, supports market research education in developing countries and students from disadvantaged socio-economic backgrounds, and provide financial help to researchers in need. As
135-521: The UK the Science Council defines a professional body as "an organisation with individual members practicing a profession or occupation in which the organisation maintains an oversight of the knowledge, skills, conduct and practice of that profession or occupation". The Quality Assurance Agency distinguishes between statutory bodies and regulators that "have powers mandated by Parliament to regulate
150-526: The Association. In 2006 an agreement with ESOMAR (European Society for Opinion and Marketing Research) was made to offer online courses offered by the University of Georgia to 3 countries, in that same year, another webpage was launched as a medium hub of electoral survey results; by the end of 2009 the concept was expanded to include references on social surveys and general interest. According to
165-508: The Mexican market. Since its inception, AMAI established its own Code of Ethics and standardize the criteria for socio-economic levels in Mexico, which has led to greater transparency in the investigation and the possibility of comparing the results produced by different agencies. The first index of socio-economic levels occurred in 1994, becoming the standard criteria of classification used in
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#1732790303100180-455: The certification as well as the ISO . For over 15 years this association, AMAI, publishes a quarterly magazine and teaches a course at ITAM University of Marketing Research. From 1992 AMAI has had several presidents who held office for a period of two years, these are chosen by an assembly. The presidents since AMAI's founding are: Until 2016 AMAI had about 55+ agencies affiliated and 6 more with
195-554: The country. The current index is known as the "Rule 13x6" which classifies into 6 levels the households in Mexico. In 1999 was a protocol abbreviate "ESIMM" (Standard of Service for the Market Research in Mexico) which set the substantive requirements of quality to be observed in any undertaking of research that is operating in Mexico. While originally adopted on a voluntary basis is now, a mandatory requirement to gain access to
210-489: The newspaper La Jornada , the Federal Electoral Institute ( IFE ) announced a new legislation with which companies must comply in order to raise sample surveys as well as exit polls and/or quick counts during the election process that occur in Mexico, these changes take place after the electoral reform in 2008. One of the main roles of AMAI is to ensure that all marketing companies in Mexico receive
225-494: The title and content was changed to include data analytics . ESOMAR produces information about market, opinion, and social research as well as data analytics. An annual multi-day congress is held in-person, except in 2020 and 2021 when it was held as a virtual "Insights Festival". Research World is an online platform that publishes non-commercial, original content submissions about research and practical issues relevant to marketing and business. Until 2019, ESOMAR produced
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