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Aerated Bread Company

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A chain store or retail chain is a retail outlet in which several locations share a brand , central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store. In 2005, the world's largest retail chain, Walmart , became the world's largest corporation based on gross sales.

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70-511: The Aerated Bread Company Ltd ( A.B.C. ) was a British company founded and headquartered in London. Although it is often remembered as running a large chain of tea rooms in Britain and other parts of the world, it was originally established in 1862 by John Dauglish as a bakery using a revolutionary new method he had developed, with the tea rooms starting in 1864. The Aerated Bread Company Ltd

140-467: A dividend of 37 + 1 ⁄ 2 percent. By 1899, A.B.C. shares had increased a further 16 + 2 ⁄ 3 percent and were trading at £14 per share. Dauglish earned his medical degree at Edinburgh. Having been thoroughly unimpressed by the Scottish bread of the day, he began to make his own, and to study the science associated with the process. When he applied his earlier studies in chemistry to

210-727: A bus to the Bayswater Road and go to the ABC. She felt sick and empty, but not hungry. Should she go and find him?" In Chapter 14 of Somerset Maugham 's Cakes and Ale , Mrs Barton Trafford supports up and coming authors, including Edward Driffield (one of the main characters in the book) whom she meets in London: "Sometimes she took him for a walk on the Chelsea Embankment   ... and had tea in an ABC shop." In Chapter 14 of Somerset Maugham 's Of Human Bondage , Philip

280-549: A chain of teashops which became a staple of the High Street in the UK, and at its peak, the firm numbered around 200 cafes. The displacement of independent businesses by chains has sparked increased collaboration among independent businesses and communities to prevent chain proliferation. These efforts include community-based organizing through Independent Business Alliances (in the U.S. and Canada) and "buy local" campaigns. In

350-485: A cheese cake. Christie's novel The A.B.C. Murders is unrelated to the shops. In a poem composed in 1917 and first published in 1919, T. S. Eliot asks, "Where are the eagles and the trumpets?" His answer: Buried beneath some snow-deep Alps. Over buttered scones and crumpets Weeping, weeping multitudes Droop in a hundred A.B.C.'s. Graham Greene 's The End of the Affair is set in post-World War II London in

420-411: A director), Furnival, seconded, "giving the girls employed by the company some additional advantages." The physicians felt that if the company "did not give them one meal a day   ... they were a mean and shabby lot." The board chairman felt that the company had made great strides in that area: they were already giving the employees one meal a day, providing a hot dinner "at a nominal price," and "[n]ot

490-413: A girl went into the company's service now who did not receive 10 shillings a week." However, the remunerative conditions of the employees remained an important issue that came to a boil at the 1898 annual general meeting. The dividend that year was 37 + 1 ⁄ 2 per cent, up from 30 per cent four years previously. The shares initially sold for £1 were trading at £12, but a shareholder who suggested

560-556: A good deal of work done before I was interrupted by a madman with a razor, who demanded £100. Shot him after a desperate struggle. Tea at an ABC, where I met the Duke of —. Fell into the Thames on my way home, but swam ashore without difficulty." Chain store In 1792, Henry Walton Smith and his wife Anna established W.H. Smith as a news vending business in London that would become

630-468: A greater level of cleanliness into the bread-making process. Dauglish sought to abolish manual kneading, which he believed was unclean and unhealthy. Some years later, an 1878 issue of the scientific journal Nature reported: As to the perfect cleanliness of this mechanical process for making bread there can be no question; it is immeasurably superior to the barbarous and old, but as Dr. Richardson remarked, not "time-honoured system of kneading dough by

700-539: A morning paper propped up in front of him. Once satiated, Tommy and his partners in detection go on to foil the plans of the conspirators. The Secret Adversary was adapted into a teleplay and broadcast in 1983 by London Weekend Television as part of that television network's Partners in Crime series. Another story, the short story " The Sunningdale Mystery " from the "Partners in Crime" series, opens with Tommy and his partner Tuppence eating in an A.B.C. shop having

770-745: A national concern in the mid-19th century under the management of their grandson William Henry Smith . The world's oldest national retail chain, the firm took advantage of the railway boom during the Industrial Revolution by opening news-stands at railway stations beginning in 1848. The firm, now called WHSmith, had more than 1,400 locations as of 2017. In the U.S., chain stores likely began with J. Stiner & Company, which operated several tea shops in New York City around 1860. By 1900, George Huntington Hartford had built The Great Atlantic & Pacific Tea Company , originally

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840-673: A pay rise for the female shop workers was shouted down and ruled out of order by the chairman. As safe havens for unescorted women of the Victorian era, the A.B.C. tea shops were recommended to delegates of the Congress of the International Council of Women held in London the week ending 9 July 1899. In 1919 a diner at an A.B.C. shop in Sydney, Australia , filed a claim against A.B.C. for £ 1,000 claiming that she had eaten

910-473: A pie at A.B.C. that contained a mouse. The plaintiff was revealed to have filed a false claim and the court found for the defendant. At its peak in 1923, A.B.C. had 150 branch shops in London and 250 tea shops and was second in terms of outlets only to J. Lyons and Co. This proliferation led George Orwell to view A.B.C.'s tea shops, and those of its competitors, as the "sinister strand in English catering,

980-481: A price effect on the traditional fermentation bakers, who responded, in some instances, with unusual advertising efforts to retain market share. The traditional fermentation process produces alcohol within the dough, though virtually all of it dissipates in the extreme heat of the ovens. To counter the success of aerated bread in the market, traditional fermentation bakers began focusing on this in their advertising. To that end, placard advertisements were used—especially in

1050-469: A roll and butter, a small dish of honey, and perhaps a single doughnut. In the 1922 espionage thriller, The Secret Adversary by Agatha Christie , Tommy Beresford is held captive by a spy ring. Upon escaping, the first thing Tommy does is head to an A.B.C. teashop for sustenance. First of all, he must have a square meal. He had eaten nothing since midday yesterday. He turned into an A.B.C. shop and ordered eggs and bacon and coffee. Whilst he ate, he read

1120-529: A tea distributor based in New York, into a grocery chain that operated almost 200 stores. Dozens of other grocery, drug, tobacco, and variety stores opened additional locations, around the same time, so that retail chains were common in the United States by 1910. Several state legislatures considered measures to restrict the growth of chains, and in 1914 concern about chain stores contributed to passage of

1190-511: A visit to an ABC. TUESDAY.—"Letter from solicitor informing me that I have come into £1,000,000 through the will of an Australian gold-digger named Tomkins. On referring to my diary I find that I saved his life two years ago by plunging into the Serpentine. This is very gratifying. Was late at the office as I had to look in at the Palace on the way, in order to get knighted, but managed to get

1260-547: Is caused by the act of adulteration , a practice of secretly mixing a substance with another. Typical substances that are adulterated include but are not limited to food , cosmetics , pharmaceuticals , fuel , or other chemicals , that compromise the safety or effectiveness of the said substance. Adulteration is the a practice of secretly mixing a substance with another. The secretly added substance will not normally be present in any specification or declared substances due to accident or negligence rather than intent, and also for

1330-825: Is for 12 December 1888: "... to the Aerated Bread Shop opposite the Mansion House station and had some eggs and chocolate there." An entry for 27 January 1891 has him taking tea "at the Aerated Bread Shop at the corner of Parliament Square." An entry from 4 January 1892 has Shaw holding a meeting of the Shelley Society's The Cenci committee at the A.B.C. teashop at Rathbone Place. Among other A.B.C. locations at which Shaw dined were Charing Cross Station, Oxford Circus, Piccadilly Circus, and opposite St. Clement Danes Church . On arriving in England in 1953,

1400-487: Is living a lonely life in London, having recently moved there to train as a chartered accountant: "It was not worth while to go back to Barnes for the interval between the closing of the museum and his meal in an A.B.C. shop, and the time hung heavily on his hands". This is a collection of essays and articles written by A. A. Milne while editor of Punch . In one entitled, "The Diary Habit", Milne gives an example of how an exciting diary entry would be written, complete with

1470-456: Is the last remaining music chain store in the United States and has shrunk from over 1,000 at its height to 270 locations in 2018. In 2019, Payless ShoeSource stated that it would be closing all remaining 2,100 stores in the US. A restaurant chain is a set of related restaurants in many different locations that are either under shared corporate ownership or franchising agreements. Typically,

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1540-471: Is widely recognised for such practices during World War II . Such adulteration was sometimes deliberately hidden from the population to prevent loss of morale and propaganda reasons. Some goods considered luxurious in the Soviet Bloc such as coffee were adulterated to make them affordable to the general population. Past and present examples of adulterated food, some dangerous, include: Historically,

1610-579: The New York Evening Post to parody: Mary had a little lamb, And when she saw it sicken, She shipped it off to Packingtown, And now it's labeled chicken. However, even in the 18th century, people complained about adulteration in food: "The bread I eat in London is a deleterious paste, mixed up with chalk, alum and bone ashes, insipid to the taste and destructive to the constitution. The good people are not ignorant of this adulteration; but they prefer it to wholesome bread, because it

1680-576: The 1940s. Twice the narrator, Maurice Bendrix, visits an A.B.C. The first time he confers with a detective, Mr. Parkis, "who had met me by appointment in an A.B.C—it was his own suggestion as he had the boy with him and couldn't take him into a bar" (Book Two, Chapter 6). The second time occurs as Bendrix searches for his former lover, Sarah Miles: "There was an A.B.C in the High Street and I tried that. She wasn’t there" (Book Four, Chapter 1). Greene's The Human Factor (1978), Part One Chapter 1, refers to

1750-504: The A.B.C. in the Strand as having Maltesers available. In Chapter 5 ('Credit') of John le Carré 's The Spy Who Came in from the Cold , set in early 1960s, Cold War era London, Liz arrives early at the library and anxiously awaits Leamas who did not show up the day before. Her hopes fade as the morning passes..."She had forgotten to make sandwiches for herself that day so she decided to take

1820-493: The Aerated Bread Company in a detailed description of his daily routine: At eleven o'clock, therefore, I would despatch Miss Botterill to a neighbouring branch of the Aerated Bread Company for a glass of hot milk and a substantial slice of a cake appropriately known as lunch cake. I would then, at twelve-thirty, repair in person to the same branch of this valuable company, where I would generally order from one of

1890-820: The Federal Trade Commission Act and the Clayton Antitrust Act. Isidore, Benjamin and Modeste Dewachter originated the idea of the chain department store in Belgium in 1868, ten years before A&P began offering more than coffee and tea. They started with four locations for Maisons Dewachter (Houses of Dewachter): La Louvière , Mons , Namur and Leuze . They later incorporated as Dewachter frères (Dewachter Brothers) on January 1, 1875. The brothers offered ready-to-wear clothing for men and children and specialty clothing such as riding apparel and beachwear. Isidore owned 51% of

1960-492: The U.S. Supreme Court in 1931. Between then and 1933, 525 chain-store tax bills were introduced in state legislatures, and by the end of 1933 special taxes on retail chains were in force in 17 states. A chain store is characterised by the ownership or franchise relationship between the local business or outlet and a controlling business. While chains are typically "formula retail", a chain refers to ownership or franchise, whereas "formula retail" or "formula business" refers to

2030-689: The U.S., trade organizations such as the American Booksellers Association and American Specialty Toy Retailers do national promotion and advocacy. NGOs like the New Rules Project and New Economics Foundation provide research and tools for pro-independent business education and policy while the American Independent Business Alliance provides direct assistance for community-level organizing. A variety of towns and cities in

2100-679: The US), or as exceeding municipal zoning authority (i.e., regulating "who owns it" rather than the characteristics of the business). Non-codified restrictions will sometimes target "chains". A municipal ordinance may seek to prohibit "formula businesses" in order to maintain the character of a community and support local businesses that serve the surrounding neighborhood. Brick-and-mortar chain stores have been in decline as retail has shifted to online shopping , leading to historically high retail vacancy rates. The hundred-year-old Radio Shack chain went from 7,400 stores in 2001 to 400 stores in 2018. FYE

2170-415: The United States whose residents wish to retain their distinctive character—such as San Francisco ; Provincetown, Massachusetts and other Cape Cod villages; Bristol, RI ; McCall, Idaho ; Port Townsend, Washington ; Ogunquit, Maine ; Windermere, Florida and Carmel-by-the-Sea, California —closely regulate, even exclude, chain stores. They don't exclude the chain itself, only the standardized formula

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2240-415: The aerating process does not of itself necessarily exclude all adulterations of the bread: materials to whiten the loaf and to cause the retention of a larger percentage of water may still be used. The aeration method accrues to the bakery three production economies: material savings, time savings, and labour savings. As an illustration of the first of these economies, Dauglish estimated that, by eliminating

2310-567: The artist Stass Paraskos also gained his first job in London at the Tottenham Court Road branch of the A.B.C. tea shop, working as a pot washer there. The Aerated Bread Company ceased to be an independent company in 1955. Australian operations had already been liquidated in 1951. British operations were changed when the company, self-service tea shops and all, was purchased in 1955 by Allied Bakeries , led by Canadian-born W. Garfield Weston . Weston's corporate empire already owned

2380-497: The bar. In at least one instance, a women's social club was housed directly above an A.B.C. tea shop: The New Somerville Club, close to Oxford Circus   ... was located over an Aerated Bread Company's shop, and notwithstanding the complaint that the female employés of that company do not participate in the vast profits of the undertaking, the members of the Somerville get meals from the aerated bread shop [sic] sent up to

2450-509: The chain uses, described as " formula businesses ". For example, there could often be a restaurant owned by McDonald's that sells hamburgers, but not the formula franchise operation with the golden arches and standardized menu, uniforms, and procedures. The reason these towns regulate chain stores is aesthetics and tourism. Proponents of formula restaurants and formula retail allege the restrictions are used to protect independent businesses from competition. Adulterant An adulterant

2520-466: The characteristics of the business. There is considerable overlap because key characteristic of a formula retail business is that it is controlled as a part of a business relationship, and is generally part of a chain. Nevertheless, most codified municipal regulation relies on definitions of formula retail (e.g., formula restaurants ), in part because a restriction directed to "chains" may be deemed an impermissible restriction on interstate commerce (in

2590-414: The company acting upon the manager's suggestion was to supplement the income derived from bread manufacture, which was not sufficient to pay a dividend to shareholders. The tearooms provided one of the first public places where women in the Victorian era could eat a meal, alone or with women friends, without a male escort. While by 1880 unescorted women could visit higher-end restaurants, they had to avoid

2660-466: The company ceased operation in 1982; the building was demolished and replaced by Sainsbury's, Camden supermarket and Grand Union Walk Housing . Nowadays, the only traces of the Aerated Bread Company are faded signs above stores. In Henry Howarth Bashford 's Augustus Carp, Esq. , having entered commercial life as a show-room manager in the religious publishing business of Mr Chrysostom Lorton of Paternoster Row, Enfield, Carp makes several references to

2730-420: The company, while his brothers split the remaining 49%. Under Isidore's (and later his son Louis') leadership, Maisons Dewachter would become one of the most recognized names in Belgium and France with stores in 20 cities and towns. Some cities had multiple stores, such as Bordeaux, France . Louis Dewachter also became an internationally known landscape artist, painting under the pseudonym Louis Dewis . By

2800-447: The cost or achieve a desired flavor—this is adulteration if not declared, but may be stated on the label. Chalk was often added to bread flour ; this reduces the cost and increases whiteness, but the calcium confers health benefits, and in modern bread, a little chalk may be included as an additive for this reason. In wartime, adulterants have been added to make foodstuffs "go further" and prevent shortages. The German word ersatz

2870-469: The decomposition of the starches and gluten that occur from traditional fermentation (a loss equal to between three and six percent), this had a value in the middle of the 19th century of "£5,000,000 in the total quantity of bread made, annually, in the United Kingdom" (equivalent to £603,800,000 in 2023). The process is a highly automated one, and thus saves time and reduces labour costs. Whereas

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2940-418: The dough, which has required neither alum, nor blue vitriol [copper sulphate], nor lime-water, to check the irregular fermentation, and neutralise the sourness of mouldy or otherwise damaged or inferior flour. However, the journal went on to say that aerated bread is not entirely additive-free inasmuch as some minor, less objectionable additives are sometimes still introduced to the process: [T]he adoption of

3010-523: The early 1850s, which were published in The Lancet and led to the 1860 Food Adulteration Act and other legislation. John Postgate led a further campaign, leading to another Act of 1875, which forms the basis of the modern legislation and a system of public analysts who test for adulteration. At the turn of the 20th century, industrialization in the United States led to a rise in adulteration, which inspired some protest. Accounts of adulteration led

3080-487: The early 1920s, chain retailing was well established in the United States, with A&P, Woolworth's , American Stores, and United Cigar Stores being the largest. By the 1930s, chain stores had come of age, and stopped increasing their total market share. Court decisions against the chains' price-cutting appeared as early as 1906, and laws against chain stores began in the 1920s, along with legal countermeasures by chain-store groups. State taxes on chain stores were upheld by

3150-547: The fermentation process reduces the cost of factor inputs while producing a virtually unadulterated product. The technology so reduced the cost of production, that it meant that A.B.C. could sell its product for less than its competitors, the traditional fermentation method bakers. The downward impact on prices of A.B.C. moving into a market could be felt almost immediately. For example, in 1866 Australia, A.B.C.'s lower prices forced other bakers to reduce theirs by between 8 and 17 percent. Competition from A.B.C. had more than just

3220-560: The first fish and chips restaurant (as opposed to a take-away) in London, and its instant popularity led to a chain comprising 22 restaurants with locations around London and seaside resorts in southern England including Brighton , Ramsgate and Margate . In 1864, the Aerated Bread Company (ABC) began operating a chain of teashops in Britain. ABC would be overtaken as the leader in the field by Lyons , co-founded by Joseph Lyons in 1884. From 1909 Lyons began operating

3290-403: The future success of his endeavour. Moreover, because it was considered a healthy bread, it was introduced into many hospitals. In 1862 the Aerated Bread Company (A.B.C.) was set up to exploit Dauglish's newly patented method. Dauglish described his technique as avoiding the "destructive influence of fermentation", and claimed that the bread contained "all the gluten and all the albuminous food of

3360-402: The general room above, a bright and very prettily furnished apartment. Men are admitted to this club as guests. The reference to the female employees of the company not sharing in the company's profits was a very real concern at the time. It was even referred to as a "gross case of company inhumanity." At the 1895 annual general meeting of the company, Richardson proposed, and another doctor (also

3430-587: The hands and feet of the workman". Such a system would also lend itself to a high degree of automation. This method thus leavens bread, without yeast, by forcing carbon dioxide into the dough under pressure. A patent for the new method of bread making was granted in 1856. In 1859 Dauglish presented a paper on his new method to the Royal Society of Arts , for which he received a silver medal. Also, Dauglish's method received endorsements from various Victorian-era physicians and sanitarians helping to further cement

3500-473: The introduction of unwanted substances after the product has been made. Adulteration, therefore, implies that the adulterant was introduced deliberately in the initial manufacturing process, or sometimes that it was present in the raw materials and should have been removed, but was not. An adulterant is distinct from, for example, permitted food preservatives . There can be a fine line between adulterant and additive ; chicory may be added to coffee to reduce

3570-501: The labour and excitement involved, and he visited various health resorts throughout Europe. In 1865 he became seriously ill in Paris; he returned to the U.K. and died at Malvern in early 1866. He is buried at Malvern Wells . Thirty years after Dauglish's death, his company was thriving. As a result of its market success, A.B.C.'s shares were trading at 12 times their initial public offering price and, at its 1895 annual general meeting, it

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3640-522: The late Victorian-era, the Dauglish method was considered the superior system by which to mass-produce bread. In his memoir of the method, Benjamin Ward Richardson , a later director of the company, wrote: I am convinced, from careful and prolonged observation, that the Dauglish method of bread manufacture is on the whole the best that has been discovered  ... [I]t is the cleanliest of all

3710-463: The luxury Fortnum & Mason food shop and tea rooms in Piccadilly . A U.S. magazine of the day said that "[T]he Piccadilly prince is about to marry the tearoom Cinderella ." Allied was expected to pay $ 8.1 million for A.B.C. At that time, Allied itself had a large share of the UK baked goods market. Allied's market share prior to acquiring A.B.C. was 10% of all UK bread production and

3780-481: The neighbourhood of the A.B.C. factory—urging people to "buy the bread with the gin in it", at a time when gin was thought to have medicinal properties as it was made from juniper berries . Sir Benjamin Ward Richardson 's great support of aerated bread at the expense of traditionally baked bread has been suggested to have been motivated by his dislike of alcohol. A.B.C.'s first bakery was in Islington , London. In

3850-521: The practices. In the early 21st century, cases of dangerous adulteration occurred in the People's Republic of China. In some African countries, it is not uncommon for thieves to break electric transformers to steal transformer oil , which is then sold to the operators of roadside food stalls to be used for deep frying . When used for frying, it is reported that transformer oil lasts much longer than regular cooking oil . The downside of this misuse of

3920-416: The process of bread making, he determined that it would be possible to produce carbonic acid gas in bread without yeast. He established that if one could instead introduce carbon dioxide to the process—by dissolving it into solution in the water—this would eliminate the need for fermentation , dramatically reduce the need for physical contact with the dough on the part of the workers, and consequently introduce

3990-405: The processes known and followed; it calls for less drudgery, and, it is not unjust to say, less objectionable labour, from the employed in bread manufacture; it inflicts less arduous toil, and so lessens the rapid wearing out of the body, which is an unfortunate fate of many of those who are engaged in the manufacture of the staff of life; it supplies a purer article to those who depend, largely, upon

4060-506: The quieter waitresses a double portion of sausages and mashed potatoes, accompanied by a cup of coffee, and followed by an apple dumpling or a segment of baked jam roll. and: By three o'clock, however, they had both returned, and I would take the opportunity, five minutes later, of again sending Miss Botterill to the Aerated Bread Company for my mid-afternoon cup of tea. This I would drink, unthickened by food, but at half-past four I would send her out for another cup, and with this I would eat

4130-440: The relentless industrialisation that was overtaking it   ... everything comes out of a carton or a tin, or is hauled out of a refrigerator or squirted out of a tap or squeezed out of a tube." This did not stop playwright George Bernard Shaw (1856–1950) from frequenting A.B.C.'s teashops. His diaries are replete with entries attesting to his being a habitué of the establishment at various of its London locations. One such entry

4200-430: The restaurants within a chain are built to a standard format through architectural prototype development and offer a standard menu and/or services. Fast food restaurants are the most common, but sit-down restaurant chains also exist. Restaurant chains locations are often found near highways , shopping malls and densely populated urban or tourist areas . In 1896, Samuel Isaacs from Whitechapel , east London opened

4270-536: The sale of 20 million biscuits per day. Allied's sales the year prior were $ 154 million with profits of $ 12.6 million in current dollars). With the acquisition, Allied almost doubled its share of the UK's bread market by the end of the decade. A.B.C. continued trading, with a major bakery on the Regent's Canal in Camden Town , London. The Camden Town bakery closed and the A.B.C. name disappeared when

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4340-441: The staff of life for their daily aliment. Lastly, it supplies ... a better article, one which gives to the public the fullest food value that can be got out of the corn [i.e., wheat] from which the food is made, and which enables the manufacture of all kinds of flour or meal, white meal, mixed meal, whole meal, to be most completely and most easily produced. As early as 1863 A.B.C.'s method regarding their "pure aerated graham bread "

4410-462: The traditional dough fermentation method required between eight and ten hours to ready a batch of dough for baking, the Dauglish method has dough ready for the ovens in approximately half an hour. And since the bread dough is ready for the ovens so quickly, the daily hours worked can be reduced, obviating the need for the night shifts that were so prevalent in the baking industry at the time. Finally, not needing most additives otherwise required to enhance

4480-591: The transformer oil is the threat to the health of the consumers, due to the presence of PCBs . Adulterant use was first investigated in 1820 by the German chemist Frederick Accum , who identified many toxic metal colorings in food and drink. His work antagonized food suppliers, and he was ultimately discredited by a scandal over his alleged mutilation of books in the Royal Institution library. The physician Arthur Hill Hassall conducted extensive studies in

4550-516: The use of adulterants has been common; sometimes dangerous substances have been used. In the United Kingdom up to the Victorian era , adulterants were common; for example, cheeses were sometimes colored with lead. Similar adulteration issues were seen in industries in the United States, during the 19th century. There is a dispute over whether these practices declined primarily due to government regulation or to increased public awareness and concern over

4620-466: The use of lower-grade flours than were required by earlier processes. A.B.C. operated a chain of self-service A.B.C. tea shops . These grew from A.B.C. opening a tearoom in the courtyard of London's Fenchurch Street Railway Station in 1864, two years after the company's founding. The idea for opening the tearoom is attributed to a London-based manager of the Aerated Bread Company who had been serving free tea and snacks to customers. The motivation for

4690-434: The wheat", each of which is diminished in quantity under traditional fermentation methods. A further benefit of the process is that, unlike with the traditional fermentation method, additives like alum never have to be added to slow the rate of fermentation, leading Richardson to term Aerated bread "additive-free". The 1878 issue of Nature reported that The stream of pure water charged with carbonic acid gas vesiculates

4760-510: Was founded in 1862 by John Dauglish (1824–1866). The business was created as an incorporated company listed on the London Stock Exchange (LSE). When the company was floated, its failure was predicted and its initial public offering was poorly supported. However, its initial £1 shares had risen to £ 5 7 s 8 d by 1890. By 1898, shares had more than doubled from their 1890 value and were trading at £12 per share and declaring

4830-533: Was receiving recommendations as far away as New York City: We have been shown specimens of this new and excellent article of food, manufactured by the Aerated Bread Company   ... It far surpasses anything of the kind yet introduced. With their increased facilities for making bread, the Aerated Bread Company hope soon to introduce to the trade all the varieties necessary for household consumption. After Dauglish had spent four years introducing his bread-making system his health worsened; this has been said to be due to

4900-502: Was stated by the presiding officer, Major John Bolton, that A.B.C. "had no reason to fear competition". The Dauglish method survived its creator, and Dauglish's company survived him by well over a century, but his method was later superseded by the adoption of mechanical, high-speed dough processes such as the Chorleywood Bread Process (CBP), now used for 80 percent of UK bread production. These newer methods permit

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