Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois . It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names Afro Sheen and Ultra Sheen . The company was a longtime sponsor of the syndicated US television dance show Soul Train until that program's cancellation.
47-503: In 1954, salesman George E. Johnson, Sr. , his wife Joan Johnson, and a barber who later left the company formed what would become Johnson Products with a $ 250 loan. The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at Fuller Products , an African American cosmetics company. The product was sold in Chicago, Harlem and other African American neighborhoods of New York City to barbers. Joan repositioned
94-480: A black animated locomotive with multicolored smoke coming out of its smokestack, and steam coming out of its sides, passing through a city, tunnel, or through outer space around the Earth. The scenery around the train changed as years went on. The Soul Train logo was featured, with a song or instrumental playing throughout. One of the most distinctive parts of the opening was when “Soul Train” was announced, stretching out
141-607: A black audience; the only nationally available show by blacks for blacks at the time was the public television series Soul! When the program moved into syndication, its home base was also shifted to Los Angeles, where it remained for the duration of its run. Soul Train was part of a national trend toward syndicated music-oriented programs targeted at niche audiences; two other network series ( Hee Haw for country music, and The Lawrence Welk Show for traditional music) also entered syndication in 1971 and would go on to have long runs. Though Don Cornelius moved his operations west,
188-543: A bus boy and in the evenings he set pins at a local bowling alley . In 1944, Johnson took a job working for Samuel B. Fuller , who owned a cosmetics firm, as a production chemist. In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, focusing on the African American male hair care market. Johnson borrowed $ 250 from a bank and another $ 250 from
235-617: A consortium led by basketball player Magic Johnson and backed by private equity firm InterMedia Partners . The Johnson-InterMedia consortium planned on a potential film project that Cornelius had briefly mentioned prior to selling the franchise, as well as producing potential stage adaptations and a cruise. As part of the sale, Johnson's Aspire TV channel also began airing reruns of the series. Cornelius continued to appear for Soul Train documentaries and ceremonies until his death by suicide in February 2012. In 2013, Centric began presenting
282-626: A cruise-based revival, marketed as Soul Train Cruise . All rights and trademarks to the Soul Train brand including the show's extensive library, the annual cruise event, and the award shows are under the ownership of Paramount Global after its Paramount Media Networks division acquired the franchise in 2016. Some commentators have called Soul Train a "black American Bandstand ", another long-running program with which Soul Train shares some similarities. Cornelius acknowledged Bandstand as
329-451: A few episodes. Clark later agreed to work with Cornelius on a series of network specials featuring R&B and soul artists. Cornelius was relatively conservative in his musical tastes and admitted he was not a fan of the emerging hip hop genre, believing that the genre did not reflect positively on African-American culture (one of his stated goals for the series). Even though Cornelius featured rap artists on Soul Train frequently during
376-409: A friend to finance the venture. The company's first product was Ultra Wave, a hair relaxer for men. In 1957, Ultra Sheen, a revolutionary hair straightener that could easily be used in the home, was introduced for women. During the next quarter century, more product lines were introduced like Afro Sheen. Afro-Sheen, one of Johnson's best-known products, was released in the late 1960s, at a time when
423-412: A local version of Soul Train continued in Chicago. Cornelius hosted both the local Chicago-based and national Los Angeles–based programs simultaneously, but soon focused his attention solely on the national edition. He continued to oversee production in Chicago, where Clinton Ghent hosted episodes on WCIU-TV until 1976, followed by three years of once-weekly reruns. The syndicated version was picked up in
470-545: A model for his program; as the years advanced and Soul Train evolved into a tradition in its own right, he tended to bristle at the Bandstand comparisons. In 1973, Dick Clark , host and producer of Bandstand , launched Soul Unlimited — controversial for its pronounced racial overtures — to compete directly with Soul Train . Cornelius, with help from Jesse Jackson , openly accused Clark of trying to undermine TV's only black-owned show. Agreeing , ABC canceled it after
517-405: A new distributor for the program. Cornelius soon secured a deal with Trifecta Entertainment & Media . When Don Cornelius Productions still owned the program, clips of the show's performances and interviews were kept away from online video sites such as YouTube owing to copyright infringement claims. Cornelius also frowned upon the unauthorized distribution of Soul Train episodes through
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#1732801013216564-627: A version of the show in the United Kingdom. The UK version, hosted by former Soul Train dancer and member of Shalamar Jeffrey Daniel , was titled 620 Soul Train and ran for one series on Channel 4 . In 1987, Soul Train launched the Soul Train Music Awards , which honors the top performances in R&B, hip hop, and gospel music (and, in its earlier years, jazz music) from the previous year. Soul Train then produced
611-790: The Horatio Alger Award in 1981. and the Babson Medal in 1983 Johnson received an honorary Doctor of Commercial Science degree from College of the Holy Cross in 1975 and an honorary Doctor of Laws degree from Babson College in 1976. Soul Train Soul Train is an American musical variety television show. After airing locally on WCIU-TV in Chicago, Illinois , for a year, it aired in syndication from October 2, 1971, to March 25, 2006. Across its 35-year history,
658-617: The Soul Train Lady of Soul Awards presented to female recipients included: Special awards were given The Lady of Soul Awards and Christmas Starfest programs last aired in 2005, before emerging again years later. In April 2008, Don Cornelius announced that year's Soul Train Music Awards ceremony had been canceled. Cornelius cited 2007–08 Writers Guild of America strike by the Writers Guild of America as one of
705-426: The " Afro " became a popular hairstyle for African Americans. Over the next few decades, Johnson Products continued to grow, focusing its efforts on not only its products line but on training cosmetologists on the proper usage as well. In 1964, Johnson founded Independence Bank, and during the 1970s he became the exclusive sponsor behind the nationally syndicated dance show Soul Train . In 1971, Johnson Products became
752-574: The "Hippest trip in America" at the beginning of the show and closing the program with "...and you can bet your last money, it's all gonna be a stone gas, honey. I'm Don Cornelius, and, as always in parting, we wish you love, peace...and SOUL!" In 2019, BET selected various historic guest stars as Most Memorable Soul Train Performances . The list included Gladys Knight and The Jackson 5 , among others. In 1985, Cornelius gave permission for
799-413: The 1980s, he publicly would admit to the artists' faces, such as Kurtis Blow , that the genre was one that he did not understand. As rap continued to move further toward hardcore hip hop , Cornelius admitted to being frightened by the antics of groups such as Public Enemy . Rosie Perez testified in the 2010 VH1 documentary Soul Train: The Hippest Trip in America that Cornelius also disliked seeing
846-492: The American Stock Exchange. The company's most well-known product was Afro Sheen for natural hair when afros became popular. Marketing for the product featured slogans that encouraged racial pride, as embodied by the " Black is beautiful " movement. These slogans included "Natural Hair hangs out. Beautiful!" and "soul food for the natural." In 1971, JPC began sponsoring Soul Train. The sponsorship helped
893-515: The Chicago market by CBS - owned WBBM-TV at its launch; the program moved to WGN-TV in 1977 and remained there for the rest of its Chicago run. Don Cornelius hosted every episode of Soul Train from 1970 to 1993, except for Richard Pryor , who hosted the final episode of Season 4 (1974-1975). Beginning in Season 15 (1985-1986), Tribune Entertainment acquired the syndication contract; Tribune Entertainment continued producing Soul Train until
940-564: The P&G portfolio. In March 2009, a consortium of African-American investment firms bought the company from P&G to reestablish its position as an African-American-owned company. George E. Johnson, Sr. George Ellis Johnson Sr. (born June 12, 1927) is an American businessman and entrepreneur. Johnson is the founder of Johnson Products Company , an international cosmetics empire headquartered in Chicago, Illinois which created products such as Ultra Sheen and Afro Sheen. Johnson
987-534: The company entered into a licensing agreement with Time Life to distribute Soul Train DVD sets. MadVision then came to terms with Paramount Global -owned BET to relaunch the Soul Train Music Awards for BET's spin-off channel, Centric , in November 2009. Centric would broadcast archived episodes of the program. Archived episodes can also be seen on Bounce TV . MadVision sold the rights to Soul Train in 2011 to
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#17328010132161034-429: The end of the show's run in 2006. Production of first-run Soul Train episodes was suspended at the conclusion of the 2005–06 season, the show's 35th. In place of new content, for two seasons starting in the 2006–2007 season, the program aired archived episodes (selected from between 1973 and 1988) under the title The Best of Soul Train . This was because in later years, Nielsen ratings dropped to below 1.0; most of
1081-415: The end of the show's run on March 25, 2006. Don Cornelius stopped hosting after 22 seasons (1971–1993), though he remained the show's main creative force from behind the scenes. The following fall, Soul Train began using celebrity hosts until comedian Mystro Clark took over as the host in 1997. Shemar Moore took over as the host in 2000. In 2003, Dorian Gregory took over as the host, and stayed until
1128-629: The first African American-owned company to be listed on the American Stock Exchange . That same year, Johnson became the first African American to serve on the board of directors of Commonwealth Edison . Johnson was married to Joan Betty Henderson, whom he met while they were students at Phillips High School. Johnson and Henderson wed in May 1950 and divorced in 1989. The couple remarried in 1995. Together they had four children; Eric, Joan, John and George E. Johnson Jr. Johnson received
1175-490: The first word into a high-pitched imitation of a train whistle. Within the structure of the program, there were two enduring elements. The first was the " Soul Train Scramble Board ", where two dancers are given 60 seconds to unscramble a set of letters that form the name of that show's performer or a notable person in African American history. In describing the person's renown, the host concluded their description with
1222-549: The latter, which featured a predominantly African American group of in-studio dancers—would set the stage for what was to come to the station several years later. Don Cornelius , a newsreader and backup disc jockey at Chicago radio station WVON , was hired by WCIU in 1967 as a news and sports reporter. Cornelius also was promoting and emceeing a touring series of concerts featuring local talent (sometimes called "record hops") at Chicago-area high schools, calling his traveling caravan of shows "The Soul Train" and in 1970, allowed him
1269-402: The linchpin of the show's syndication efforts dropped the program, and many others followed suit. Soul Train ' s website acknowledged that the program had ceased distribution on September 22, 2008. Following the purchase by MadVision, the Soul Train archives were exposed to new forms of distribution. In April 2009, MadVision launched a Soul Train channel on YouTube . Three months later
1316-805: The middle for dancers to strut down and dance in consecutive order. Originally, this consisted of a couple—with men on one side and women on the other. In later years, men and women had their own individual lineups. Sometimes, new dance styles or moves were featured or introduced by particular dancers. In addition, there was an in-studio group of dancers who danced along to the music as it was being performed. Rosie Perez , Damita Jo Freeman , Darnell Williams , Cheryl Song, Louie "Ski" Carr, Alfie Lewis, Pat Davis ("Madam Butterfly"), Alise Mekhail, Andrea N. Miles, Carmen Electra , Nick Cannon , Vivica A. Fox , MC Hammer , Jermaine Stewart , Heather Hunter , Fred Berry , Laurieann Gibson , Pebbles , and NFL legend Walter Payton were among those who got noticed dancing on
1363-594: The opportunity to bring his road show to television. After securing a sponsorship deal with the Chicago-based retailer Sears, Roebuck and Company , Soul Train premiered on WCIU-TV on August 17, 1970, as a live show airing weekday afternoons. Beginning as a low-budget affair, in black and white, the first episode of the program featured Jerry Butler , the Chi-Lites , and the Emotions as guests. Cornelius
1410-450: The phrase "...whose name you should know". Cornelius openly admitted after the series ended its run that the game was usually set up so everybody won in an effort not to cause embarrassment for the show or African Americans in general. There was also the popular " Soul Train Line " (a variant of the 1950s fad then known as The Stroll ), in which all the dancers form two lines with a space in
1457-426: The product in 1957 as Ultra Sheen and marketed it to women. The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb , grease, and frequent trips to the beauty shop. By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $ 12.6 million by 1970. In 1971, JPC went public and was the first African American owned company to trade on
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1504-479: The program grow from a local show to a nationally syndicated cultural icon, making JPC the first African American company to sponsor a national television program. In 1976, annual sales had grown to $ 40 million and had 500 employees in Chicago and a factory in Nigeria. In 1989, George and Joan divorced and a part of the divorce settlement, Joan became chairman and principal shareholder while their son Eric G. Johnson,
1551-458: The program host onstage for a brief interview. From time to time, stand-up comedians, such as Tom Dreesen (whom Don Cornelius knew from his time in Chicago) and Franklyn Ajaye (known in the 1970s for being a star of the hit movie Car Wash ), would be featured on the program to perform a brief comedy routine. Soul Train was also known for two popular catchphrases , referring to itself as
1598-416: The program over the years. Two former dancers, Jody Watley and Jeffrey Daniel , enjoyed years of success as members of the R&B group Shalamar after they were chosen by Soul Train talent booker/record promoter Dick Griffey and Cornelius to replace the group's original session singers in 1978. Each musical guest usually performed twice on each program; after their first number, they were joined by
1645-469: The reasons, though a main factor may have been the uncertainty surrounding Soul Train' s future. Cornelius also announced that a motion picture based on the program was in development. Subsequent owners of the franchise have followed their own agenda for the program, which included a revival of the Soul Train Music Awards in 2009. In November 2023, the Soul Train Spirit of Soul presentation
1692-499: The rights to the Soul Train brand, library, and associated events, such as its cruises and annual awards show, the Soul Train Music Awards , are now under the ownership of Paramount Global , through BET Networks . The origins of Soul Train can be traced to 1200 when WCIU-TV , an upstart UHF station in Chicago, began airing two youth-oriented dance programs: Kiddie-a-Go-Go and Red Hot and Blues . These programs—specifically
1739-502: The sale of third-party VHS or DVD compilations. In May 2008, Cornelius sold the rights to the Soul Train library to MadVision Entertainment, whose principal partners came from the entertainment and publishing fields. The price and terms of the deal were not disclosed. However, by the start of the 2008–09 television season, the Tribune Broadcasting -owned stations (including national carrier WGN America ) that had been
1786-619: The short-lived Soul Train Comedy Awards in 1993, which discontinued that same year. Soul Train later created two additional annual specials: The Soul Train Lady of Soul Awards , first airing in 1995, celebrated top achievements by female performers; and the Soul Train Christmas Starfest , which premiered in 1998, featured holiday music performed by a variety of R&B and gospel artists. Award categories for
1833-410: The show primarily featured performances by R&B , soul , and hip hop artists. The series was created by Don Cornelius , who also served as its first and longest-serving host and executive producer. Production was suspended following the 2005–2006 season, with a rerun package under the moniker The Best of Soul Train airing for two years subsequently. As a nod to Soul Train ' s longevity,
1880-403: The show were lampooned as extremely old and out of touch, eventually led to Cornelius stepping down as host in the early 1990s, and the show losing its influence. Questlove , drummer for hip-hop band The Roots and a fan of the program, authored a book chronicling Soul Train . Titled Soul Train: The Music, Dance, and Style of a Generation was published in 2013. The opening sequence showed
1927-405: The show's dancers perform sexually suggestive "East Coast" dance moves. Cornelius admittedly had rap artists on the show only because the genre was becoming popular among his African-American audience, though the decision alienated middle-aged, more affluent African Americans like himself. This disconnect, which was openly mocked in an In Living Color sketch titled Old Train , where Cornelius and
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1974-569: The show's opening sequence during later seasons contained a claim that it was the "longest-running first-run, nationally syndicated program in American television history", with more than 1,100 episodes produced from the show's debut through the 2005–2006 season. Despite the production hiatus, Soul Train held that superlative record until 2016, when Entertainment Tonight surpassed it in completing its 35th season. Among non-news programs, Wheel of Fortune surpassed that mark in 2018. As of 2016,
2021-408: The show, but stations in only seven other cities— Atlanta ; Birmingham ; Cleveland ; Detroit ; Houston ; Los Angeles ; and Philadelphia —purchased the program, which began airing on a weekly basis on October 2, 1971. By the end of the first season, Soul Train was on in the other eighteen markets. At the time, there were no other commercial television programs being produced by black people for
2068-543: The stations that aired Soul Train by that point were either Fox television affiliates or independent stations that would later become affiliates of The WB or UPN , and, in the process, some of the stations which had been airing Soul Train on Saturday afternoons started rescheduling the program to overnight time slots. The future of Soul Train was uncertain with the announced closing of Tribune Entertainment in December 2007, which left Don Cornelius Productions to seek
2115-655: Was assisted by Clinton Ghent, a local professional dancer who appeared on early episodes before moving behind the scenes as a producer and secondary host. The program's immediate success attracted the attention of another locally based firm—the Johnson Products Company (manufacturers of the Afro Sheen line of hair-care products)—and they later agreed to co-sponsor the program's expansion into broadcast syndication . Cornelius and Soul Train ' s syndicator targeted 25 markets outside of Chicago to carry
2162-456: Was born in Richton, Mississippi , in a three-room sharecropper's shack. When he was two, he moved to Chicago with his mother, Priscilla, after his parents had separated. At the age of eight, while attending Doolittle Elementary School, Johnson also started work as a shoe shine boy. Johnson later attended Wendell Phillips High School but dropped out to work full-time jobs. During the day he was
2209-417: Was named chief executive. In 1992, Eric resigned from the company, which was reportedly due to poor relations with Joan. Ivax Corp purchased the company in 1993 and merged it with its line of skin care and cosmetic products for black women, Flori Roberts. The sale ended its control by African American investors. The company was bought by Procter & Gamble in 2004 and its products were marketed as part of
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