John Leonard Goldwater (born Max Leonard Goldwasser , February 14, 1916 – February 26, 1999) co-founded (with Maurice Coyne and Louis Silberkleit ) MLJ Comics (later known as Archie Comics ), and served as editor and co-publisher for many years. In the mid-1950s he was a key proponent and custodian of the comic book censorship guidelines known as the Comics Code Authority .
62-507: Archibald " Archie " Andrews , created in 1941 by publisher John L. Goldwater and artist Bob Montana in collaboration with writer Vic Bloom, is the main character in the Archie Comics franchise, including the long-running Archie Andrews radio series, a syndicated comic strip, The Archie Show , Archie's Weird Mysteries , and Riverdale . With the creation of Archie Andrews, publisher John Goldwater hoped to appeal to fans of
124-624: A " Poet Laureate , listed in [ The ] Who's Who of America ," and a member of both the "Old Oaks Country Club and the Friars Club ." In 1973 , Goldwater "licens[ed] Archie for evangelical Christian messages," despite his personal Jewish faith, feeling that the "sentiments were in line with his wholesome family message." The comics were written and illustrated by one of the Archie regulars, Al Hartley , and were published by Spire Christian Comics . Ten years later, after Goldwater's retirement,
186-504: A close friend and confidante. He likes that she is always available as a back-up when he does not have a date with Veronica. He dislikes it when Betty dates other boys, wanting her to stay available as his second choice. Now that Betty sporadically dates Jason Blossom and Adam Chisholm , Archie shows a tinge of jealousy. Archie is married to Betty in Archie Marries Betty: Life With Archie series and
248-703: A couple, even though their respective interests still lie with Veronica and Archie; for example, the Life with Archie series portrays a future in which Archie marries Veronica and Betty and Reggie are a loving couple. In other storylines, Reggie has occasionally been known to date Cheryl Blossom . The two have very similar personalities and, at one point, before she dates a boy named George, try going out together. Like Betty and Veronica, however, Cheryl mainly uses Reggie as an alternative to Archie. Another arc features Reggie falling in love with Veronica's cousin Harper and developing
310-446: A decade later as Reggie for the sporadically published issues #15-18 (Sept. 1963 – Nov. 1965). The series was renamed Reggie and Me for issues #19 – #126 (Aug. 1966 – Sept. 1980). Other series include Reggie's Wise Guy Jokes (55 issues, Aug. 1968 – Sept. 1980), and the three-issue miniseries Reggie's Revenge (Spring 1994 – Spring 1995). Reggie appears as a main character in the 2015 Archie and Jughead titles that launched
372-476: A fashion plate, Reggie is the character who most frequently experiments with his hairstyle to match current trends. These looks have lasted months (rather than been contained within a single story) and have included several incarnations of sideburns, pomaded, short, shaggy, and even a ponytail in the early 1990s. Reggie is one of the founding members of the band The Archies , serving primarily as their bassist and occasionally as lead guitarist. He views himself as
434-428: A game. Automobiles are one of Archie's hobbies, and he is passionate about his car. For decades, he was shown driving a 1916 Ford Model T jalopy called "Betsy". In Archie double digest No. 192, it is said to be a Model A . In a story during which Archie tried to have his jalopy insured, he described it as being a " Ford , Chevy , Plymouth , Pierce-Arrow , Packard , DeSoto , Hudson ..." explaining that his jalopy
496-556: A long-distance relationship with her. Reggie is insanely jealous of anyone else but him being in the spotlight, and will sometimes deliberately cause them trouble to get what he wants. On certain occasions, Reggie shows a kinder side where he will come to the aid of his friends or total strangers, although he prefers to keep these good deeds secret. In one comic, he has a close childhood friendship with an elderly woman named Mrs. Finklehoff. Due to Reggie's reputation for arrogance and scheming, his peers often distrust his motives even when he
558-502: A new story in which the one and only Mr. Lodge owned an antique car that had a strong resemblance to Archie's jalopy. The story featured Archie's grandfather who, as a teenager, looked and dressed like Archie from the 1940s. It turned out that he owned the same jalopy that Mr. Lodge now owned. The Archies is a garage band containing Archie (vocals and rhythm guitar), Reggie (bass), Veronica (vocals and keyboards), Betty (vocals, lead guitar and percussion), and Jughead (drums). Archie founded
620-626: A number of relatives whom he often uses to get favors. Reggie has been known to boast that his family is the only one in Riverdale that has its own coat of arms. Reggie Mantle's chief characteristics are his love of sarcasm and practical jokes, his vanity, his athletic abilities, and his interest in dating multiple women. Reggie is a naturally gifted and talented athlete who excels at nearly every major sport, including football , baseball , and basketball , along with more obscure sports such as cross country running and Kung Fu . He often works as
682-611: A penny each," which he then re-sold abroad. Finding success in his venture, Goldwater was soon joined by Silberkleit and Maurice Coyne to form their own publishing venture MLJ Comics (named after the first initial of each of the three individuals). Silberkleit and Coyne, with ( Timely / Marvel 's) Martin Goodman , were among the earliest publishers of pulp magazines with their Columbia Publications publishing house, and others. In addition to having bought stock from them for his Periodicals for Export venture, Goldwater worked alongside
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#1732780036257744-558: A public outcry against comics building on Fredric Wertham 's book Seduction of the Innocent and the Estes Kefauver -led United States Senate Subcommittee on Juvenile Delinquency hearings, Goldwater helped found the " Comics Magazine Association of America , whose Comics Code Authority persuaded magazines to voluntarily weed out offensive copy as well as ads for guns, knives and war weapons." Goldwater served as president of
806-586: A reporter) to travel by ship back to New York. On the boat, "he met two young women bound for the novitiate... [b]oth fell for him, which later gave him the idea of the Betty - Veronica rivalry." Arriving back in New York, he gained employment at the docks, where his "experience with shipping" inspired him to both start his own company — Periodicals for Export, Inc. — and strike a deal with pulp / magazine publisher Louis Silberkleit to "buy his outdated issues at
868-613: A scallop-cut brim, and decorated with assorted pinbacks) and an inscrutable, closed-eyelid expression. Often Jughead has to help Archie out from a tricky situation. Jughead usually knows when Archie's ideas will not work, but is powerless to avoid getting involved. Reggie Mantle is Archie's constant romantic and athletic rival. Each often makes attempts to separate the other from Veronica, occasionally exhibiting physical violence, and both have won their fair share of scrapes with each other. Reggie takes every opportunity to play practical jokes on Archie and make cynical wisecracks. However, Reggie
930-408: A stand-up comedian at a Riverdale comedy club; he has expressed interest in pursuing a professional comedy career. In spite of his evident upper-middle class status, he is remarkably cheap, and the first time his schoolmates remember him inviting them to a party, he had filled the room with vending machines from which to obtain the party food. Reggie likes to chase girls, delighting in the pursuit, but
992-438: A surfing or skiing instructor. Sometimes, if his skills are not enough to secure victory, Reggie cheats, and he often shows little team spirit. Once in a while, Reggie tries to win competitions on a technicality by pulling out a rulebook. The most common accessories associated with Reggie are the mirror and the comb. A lot of jokes in the comics are about his vanity, earning him the nickname "Reggie 'I-Love-Me' Mantle". Somewhat of
1054-462: Is a wealthy red-headed girl named Cheryl Blossom . At first, she was deemed too sexual and a bit promiscuous and was taken out of the series, but due to her popularity, she was brought back in Love Showdown , a four-part mini-series in which Archie attempts to make a decision between Cheryl, Betty, and Veronica. On May 15, 2009, Archie Comics announced that Archie would finally pick one of
1116-569: Is among the few still carried by the full range of venues. The Archie line of comics (and related items) gave Goldwater a "multimillion-dollar fortune and publishing empire, Archie Comic Publications Inc. of Mamaroneck , N.Y.," a major rival to the comics industry's Superhero houses Marvel and DC Comics . Archie would feature not just in comic books and newspaper strips, but on radio, television and in film, as well as having his own "short-lived chain of Archie restaurants." Goldwater ran Archie Comics until his retirement in 1983. In 1954 , with
1178-515: Is genuinely intending to help someone. In Afterlife with Archie , Reggie Mantle caused the zombie apocalypse. Midge asks him for money so she can pay for an abortion. This frustrates and angers him to the point that when he sees Hot Dog on the side of the road he swerves to hit him. He immediately regrets his actions and tries to carry Hot Dog to a vet, failing that, he takes him to Jughead's lawn so that he can die at home. Hot Dog's subsequent reanimation results in him infecting Jughead and starting
1240-598: Is married to Veronica in Archie Marries Veronica: Life with Archie series. Both scenarios produce different outcomes for Archie's overall life, as well as Betty's and Veronica's. Archie often competes for the attention of Betty and Veronica with his rival, Reggie Mantle , and occasionally other boys. Veronica keeps Archie guessing, never letting him take her for granted. Betty, on the other hand, clearly lets Archie know she adores him. Archie chooses to keep fighting for Veronica. A third love interest
1302-560: Is not usually interested in having a serious relationship with one girl. Reggie likes to play the field, and openly describes himself as "a true practitioner of the art". He has expressed horror at the idea of being tied down to one solitary female, saying that, "having one girl is like having one peanut, one potato chip." Reggie is Archie Andrews 's rival, and has a perennial crush on Veronica Lodge. The fact that she loves Archie makes Reggie jealous, so he spends most of his time trying to outwit Archie, and playing practical jokes on him. Despite
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#17327800362571364-468: Is often shown as a companion to and of Archie despite his arrogance and competitive nature, and they are often seen together practicing athletics or pursuing dates. Archie's other friends include Dilton Doiley , the local genius who gets Archie into and out of trouble through his experiments and inventions; Moose Mason , the dim-witted but likable star athlete of Riverdale High who is often Archie's teammate; Chuck Clayton , another of Archie's teammates who
1426-596: Is revealed in the "Little Archie" stories when he had a dog named Spotty. Archie lives in Riverdale , where he attends Riverdale High School. Archie is a typical small-town teenager. He is extremely clumsy and can be very stupid. His main crush is Veronica Lodge , but he is also fond of Betty Cooper , forming the love triangle driving many of the comic's plot lines. He has the best intentions, but often comes into conflict with Veronica's rich father, Hiram Lodge , and Riverdale High's principal, Waldo Weatherbee . As one of
1488-495: Is romantically interested in Midge Klump , the girlfriend of brawny but dimwitted athlete Moose Mason . A running gag in the series features Reggie attempting to spend time with Midge without attracting Moose's anger and jealousy. He occasionally seeks to date other women, including Betty Cooper . Reggie and Betty frequently join forces to try and break up Archie and Veronica. In some stories, Reggie and Betty are shown to be
1550-414: Is set one year after Archie's death. All his friends memorialize him, and Riverdale High School is officially renamed Archie Andrews High School in his honor. The story ends with Jughead, owner of Juggie's (formerly Pop's Chock'lit Shoppe), serving a sundae to three children who resemble Little Archie, Betty, and Veronica. Montana's characters were heard on radio in the early 1940s. Archie Andrews began on
1612-639: Is the frenemy of Archie Andrews , as well as the bassist of The Archies . The live-action version of Reggie is portrayed by Ross Butler and Charles Melton in Riverdale and Vedang Raina in The Archies . Reggie Mantle debuted in Jackpot Comics #5 ( cover-dated Spring 1942). An enduring character, he appears across the Archie Comics line and headlined the series Archie's Rival Reggie (14 issues, 1949 n.d. – Aug. 1954), which returned
1674-488: The Andy Hardy films starring Mickey Rooney . Archie Andrews is the rhythm guitarist and one of the three singers of the fictional band The Archies . He is portrayed by KJ Apa on Riverdale and Agastya Nanda in The Archies . For his physical appearance, he has red hair, freckles on his cheeks, and light-colored skin. In Archie's Weird Mysteries , he appears to be of Scottish - American descent, as shown in
1736-519: The NBC Blue Network on May 31, 1943, switched to Mutual in 1944, and then continued on NBC radio from 1945 until September 5, 1953. The program's original announcer was Kenneth Banghart, later succeeded by Bob Shepard (during the 1947–48 season, when Swift and Company sponsored the program) and Dick Dudley. Archie was first played by Charles Mullen (1943–1944), Jack Grimes (1944) and Burt Boyar (1945), with Bob Hastings (1945–1953) as
1798-514: The New Riverdale reboot. On 20 September 2016, it was announced that a five-issue miniseries titled Reggie and Me would be published as part of the launch. It was written by Tom DeFalco with art by Sandy Jarrell. Reggie Mantle is arrogant and selfish, and frequently in conflict with Archie, despite their apparent friendship. He is usually depicted as athletic, and is seen as attractive and desirable by girls. He says in one story that he
1860-594: The Shield (created by MLJ writer/editor Harry Shorten ) as star of Pep Comics , the Black Hood (also created by Shorten) for Top-Notch Comics , and Steel Sterling in Zip Comics ." Interviewed for the book The Best of Archie (1980), Goldwater recalls that he "thought of Superman as an abnormal individual and concluded that the antithesis, a normal person, could be just as popular," so "in 1941, just as
1922-434: The Archie line of comics, thought Goldwater, was because "[Archie is] basically a square, but in my opinion the squares are the backbone of America... [and] strong families." At its peak, the Archie comic strip ran in 750 newspapers, while comics sales continue to sell millions of copies each year (from a height of c. 50 million) through grocery stores and newsvendors as well as tailored comics shops - Archie Comics' output
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1984-722: The CCA and ran the offending story without the seal, to considerable public approval, which discredited the organization. Goldwater also found time to serve as president of the New York Society for the Deaf, and was actively involved as a national commissioner of the Anti-Defamation League of B'nai B'rith , for "more than 50 years." In a 1999 notice placed in The New York Times , he was described as
2046-502: The Comics Magazine Association for 25 years, personally decrying such events as the 1971 United States Department of Health, Education and Welfare -sanctioned Spider-Man storyline dealing with the problems of drug addiction , which— while talking of the evils of drugs— still violated the code's guidelines by mentioning them at all. As a consequence, Marvel Comics writer and editor Stan Lee decided to defy
2108-576: The July 2014 issue (#36) of Life with Archie , while the teenage Archie would continue in the other Archie comic series titles. Archie dies when he is shot in the abdomen while saving his friend, Senator Kevin Keller . The story is written so as to terminate both storylines, without committing to which girl Archie married, and contains several flashbacks to the Little Archie days. The final issue (#37)
2170-570: The Riverdale High teams. Though often not as good an athlete as Moose Mason, Chuck Clayton or Reggie Mantle, he proves a valuable member of the school team. Coaches Kleats and Clayton value him for both his athletic abilities and his team spirit. However, Archie's athletic abilities vary from story to story, due to his frequent clumsiness. He also has a tendency to pay more attention to cheerleaders than to his playing. For this reason, Coach Kleats often tries to avoid resorting to use Archie in
2232-406: The apocalypse, how he killed Hot Dog, how he fears he might be a sociopath and how he thinks the only way to end the zombie plague is by offering himself up to the horde so they can have their revenge and hopefully stop their rampage. He wanders off alone into the woods. Kevin tells the others his story, and Archie wants to go after him but Veronica and Betty convince him otherwise. Reggie walks into
2294-420: The comics through the decades. His father, Ricky Mantle, owns a newspaper-publishing company, one of his publications is The Riverdale Gazette . (Reggie seems to show journalistic aspirations himself, often working as the editor of the high school paper, Blue and Gold. He is quick to use the term "freedom of the press" to defend controversial or inflammatory articles.) Little is known of his mother, though her name
2356-610: The community at the age of 17 and started working at the Hiawatha Daily World . He said that he got fired by publisher Ewing Herbert Sr. after a scrap involving the daughter of the newspaper's biggest advertiser. A few years later, "he continued west to the Grand Canyon , where he worked at a lodge," from which he was dismissed for "socializing with the female help." His employers paid for him to travel to San Francisco , where he saved enough money (again working as
2418-571: The end of the tour. Archie and Valerie were forced apart when the Pussycats were touring Europe without the Archies, but hoped to keep their relationship going. In the comic Archie Marries Valerie , Valerie is expecting a baby with Archie, whom they name Star. In Archie No. 700 (July 2019), which signifies the start of another soft reboot, it is revealed that Archie got into a relationship with Sabrina Spellman over his summer break while everyone
2480-550: The episode "The Day the Earth Moved", when his father wanted to keep with their family tradition and wear a kilt while ringing the bell of Riverdale . Archie Andrews debuted in Pep Comics #22 ( cover-dated Dec. 1941). He is the only child of Mary and Fred Andrews. His father works as a mid-level business executive. His mother, initially a homemaker, takes a job at a real estate agency in later years. His earlier life
2542-456: The girls to marry, in a story arc in Archie #600–606 (Aug. 2009 – Feb. 2010). However, Archie Comics publicly revealed this to be a dream sequence to show two possible futures: one where Archie marries Veronica (issues 600–602), and the other Betty (603–605). In both, he has twins: a boy also named Archie who looks like him, and a girl named after and resembling whichever girl he married. Issue 606
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2604-466: The group himself. Although not as famous as Josie and the Pussycats , the band plays numerous gigs and has some notoriety. In the Little Archies series, the band just starts to form, although Archie, Betty, Jughead, Reggie, and Veronica start to play different kind of songs. In April 2014, 72 years after the character's first appearance, Archie Comics announced that the adult Archie would die in
2666-546: The hyperpotent Superman, who had made his debut just a few years earlier." Calling the character Archie , the name echoing that of a schoolfriend, Goldwater and series writer/artist Bob Montana surrounded him with a cast supposedly "patterned after teen-agers he [Goldwater] had met in the Midwest." Other sources give Montana credit for creating the main Archie characters ( Archie Andrews , Betty Cooper , Jughead Jones , Veronica Lodge and Reggie Mantle ). The success of
2728-484: The most important and talented member of the group—and has gone to great lengths to prove it, such as hiring groupies to scream his name during concerts. Reggie has also demonstrated skill in singing, acting, and piano. Reggie is Riverdale High's resident prankster. It is not unusual for Reggie's practical jokes to backfire. His pranks are usually meant to embarrass his victims rather than physically hurt them. Reggie's sharp, quick wit has also led him to work part-time as
2790-406: The other. He has orange hair , a face with a set of three freckles on each cheek, and light skin. Archie and Betty have been best friends and love interests all their lives. When Veronica Lodge moved to Riverdale, however, he switched his attention to her, making Betty both angry and jealous. She began competing with Veronica for his affection. In the comics, he sometimes thinks of Betty more as
2852-465: The rivalry, he and Archie are generally amicable, and often spend time together pursuing dates or practicing athletics. In Archie's Double Digest #201, during the possibility of Archie moving, he eventually admits he would miss Archie, whom he calls his best friend. In certain older Archie Comics stories, Reggie and Archie team up to play pranks on Jughead Jones ; however, their schemes usually backfire as Jughead outwits them. Other than Veronica, Reggie
2914-489: The same time. Archie has been depicted wearing the traditional kilt of his ancestors and playing bagpipes (but not very well). The Little Archie series, published from 1956 through the mid-1990s, chronicles the adventures of pre-teen Archie and his friends while in elementary school. The 2010 revival of the Life with Archie series chronicles two alternate, parallel story lines, with Archie marrying Veronica in one and Betty
2976-530: The teenage Goldwater hitchhiked his way west during the Depression , leaving "New York, hopping freight trains and bumming rides to the Midwest, where he worked for a time in Hiawatha, Kansas as a news reporter . Assigned to school sports, he hung around with football teams, meeting the players and the girls they attracted, who would later supply him with ample comic material." Goldwater had hitchhiked to
3038-434: The then-publicly traded Archie Comics company was acquired by Richard Goldwater (his son) and Silberkleit's son Michael, returning it to private ownership. In 2009, Goldwater's son, Jonathan, and Michael Silberkleit's widow, Nancy, were named co-CEOs of Archie Comics. Goldwater died in New York on February 26, 1999, and was survived by his second wife and three sons: Richard (from his first marriage), Jonathan and Jared. He
3100-503: The three vocalists and the rhythm guitarist of The Archies , Archie performs with Betty and Veronica, as well as his nemesis Reggie Mantle , who battles him for Veronica and Betty's heart, and his best friend Jughead Jones . Mary and Fred Andrews are of Scottish descent. Archie's paternal grandfather, Andy Andrews, immigrated to the United States from Scotland and befriended Moose Mason 's Russian ancestor, who had emigrated at
3162-452: The title character during the NBC years. Jughead was portrayed by Hal Stone , Cameron Andrews and later by Arnold Stang . Stone later wrote about his radio career in his autobiography, Relax... Archie! Re-laxx! (Bygone Days Press, 2003). During the NBC run, Rosemary Rice portrayed Betty, Gloria Mann portrayed Veronica, Alice Yourman portrayed Archie's mother, Mary Andrews and Arthur "Art" Kohl
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#17327800362573224-519: The two of them for Paul Sampliner , Jack Liebowitz and Harry Donenfeld 's Independent News , the distribution arm of National Periodicals , forerunner of DC Comics . Inspired by the success of National's Superman and Batman (and hot on the heels of Goodman's Timely Comics publications), Goldwater and company published their first comic — Blue Ribbon Comics #1 — in November 1939, and soon after, in his role as editor, Goldwater helped devise
3286-434: The war was restricting paper supplies," the fledgling company began publishing such a character in the pages of Pep Comics #22: Archie Andrews. According to Goldwater, in 1941, Goldwater, "inspired by the popular ' Andy Hardy ' movies starring Mickey Rooney ", "dreamed up the carrot-topped, freckle-faced character perpetually torn between two loves, one blond, one dark. He was a hapless teen-age Everyman counterpoised to
3348-401: The zombie apocalypse. Reggie survives with the others on the road, growing increasingly bitter towards Archie for becoming a natural leader and thriving while he is continually wracked with guilt for starting all this horror. Archie remains oblivious to this, intending to make Reggie the best man at his wedding to Betty. Reggie eventually goes out hunting with Kevin and tells him how he caused
3410-470: Was "a collection of replacement parts from several junkyards", some of which dated back to 1926. Archie's jalopy was destroyed permanently in issue No. 238 of Life With Archie , which was published in 1983. In the newer comics, he drives a mid-1960s' Ford Mustang , which is more contemporary in appearance, but still unreliable and prone to breakdowns. Archie Digest 239, published in October 2007, included
3472-480: Was Archie's father, Fred Andrews. John L. Goldwater Goldwater was born in East Harlem , New York on February 14, 1916, to Jewish parents. "His mother died giving birth to him... and his father succumbed to grief, abandoning his baby and dying soon afterward," leaving the orphaned John to be raised by a foster mother , Rose Ettinger. Distantly related to US Senator Barry M. Goldwater , in his youth,
3534-557: Was also described as a "devoted brother of Dorothy Glaser and the late Jack." Donations were invited in his honor to the Anti-Defamation League. Reggie Mantle Reginald " Reggie " Mantle is a fictional teenager in stories published by Archie Comics ; he is introduced by writer-artist Bob Montana and John L. Goldwater in Jackpot Comics #5 ( cover-dated Spring 1942). He also appears in CW's Riverdale . He
3596-535: Was an epilogue to Archie Marries Veronica/Archie Marries Betty that returns to the comics' old format. In Archie No. 608 (May 2010), Archie began a relationship with Valerie Brown , making her Archie's first girlfriend of African descent. The Archies and Josie and the Pussycats were touring together and, while rehearsing, Archie and Valerie secretly fell in love as they co-wrote the song "More Than Words" that described their feelings. Issue No. 609 revealed that this relationship had seeped into common knowledge by
3658-511: Was born in Texas. Reggie's family is upper class, although nowhere near the level of Veronica Lodge ; the latter often uses Reggie to make Archie jealous when she is upset with Archie for some reason, which Reggie relishes. In Reggie's debut story, Archie refers to him as, 'that snooty Reggie Mantle', indicating his upper-class background. Compared to the families of the other main characters, Reggie's family members have made very few appearances in
3720-573: Was eventually revealed to be Vicky Mantle. Reggie has a brother, Oliver Mantle, who has appeared in Life With Archie issue #26. His cousin May is often mistaken for a pre-teen. After a makeover, she attracts attention at a school dance, but chooses to dance with Dilton (a short, nerdy boy). Another cousin, Regina, displays Reggie's cruel humor and bullying tendencies, but after a date with Jughead she appears to have enjoyed herself. Reggie also has
3782-453: Was on vacation after she had saved him from a pack of wolves. Jughead Jones has been Archie's best friend ever since childhood. When Jughead first came to Riverdale, he was in a bad mood and tended to dismiss Archie. However, Archie, of good heart, tried to cheer up Jughead and the two have been inseparable ever since. Jughead wears a trademark clubhouse beanie (a Depression-era style of makeshift hatwear, crafted from an inverted fedora with
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#17327800362573844-440: Was originally shy and reclusive but came out of his shell when Archie befriended him; Moose and Chuck's girlfriends Midge Klump and Nancy Woods , two of the very few attractive girls Archie does not fall for; and Ethel Muggs , a girl with an enormous crush on Jughead, who often wins his heart with the use of fresh-baked cookies. Outside of dating, Archie largely enjoys sports. He plays baseball , basketball , and football for
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