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181-583: Avengers Campus is a Marvel Cinematic Universe (MCU)–themed area located at Disney California Adventure and Walt Disney Studios Park in Disneyland Paris , and being developed for Hong Kong Disneyland under the name Stark Expo . The Marvel -themed areas or "lands" are being developed simultaneously at the three parks and inspired by the MCU. However, they instead take place in the "Marvel Theme Park Universe", an alternate universe parallel to it within

362-543: A FedEx delivery man, referring to Lee's cameo in Captain America: Civil War . This acknowledged the fan theory that Lee may be portraying the same character in all his cameos, with writer and director James Gunn noting that commentators believed Lee was portraying the character Uatu the Watcher and "that all of these cameos are part of him being a Watcher . So, Stan Lee as a guy who is working for

543-679: A Stark Industries plant and Strategic Scientific Reserve complex. The area takes up the space previously occupied by A Bug's Land —with Web Slingers: A Spider-Man Adventure using the same show building that previously housed the It's Tough to Be a Bug! attraction—as well as absorbing the nearby Guardians of the Galaxy – Mission: Breakout! attraction that was previously designated in Hollywood Land as The Twilight Zone Tower of Terror . A Bug's Land closed on September 5, 2018, to make way for

724-513: A comic book character, in Tales of Suspense #39 ( cover dated March 1963), a collaboration among editor and story-plotter Stan Lee , scripter Larry Lieber , story-artist Don Heck , and cover-artist and character-designer Jack Kirby . Lee wanted to create the "quintessential capitalist", a character that would go against the spirit of the times and Marvel's readership. Lee based this playboy's looks and personality on Howard Hughes , as "one of

905-604: A crossover film; Arad, who resigned in 2006, doubted this strategy would work. He insisted that it was his reputation that helped secure the initial financing. In 2007, Feige was named studio chief. To preserve its artistic integrity, Marvel Studios formed a creative committee of six people familiar with its comic book lore: Feige, Marvel Studios co-president Louis D'Esposito , Marvel Comics' president of publishing Dan Buckley , Marvel Entertainment's chief creative officer Joe Quesada , comic book writer Brian Michael Bendis , and Marvel Entertainment president Alan Fine , who oversaw

1086-607: A socialite and philanthropist. Growing up under the eye of family butler Edwin Jarvis , his life was characterized by a cold and affectionless relationship with his father. Seeing that his son could achieve great things, Howard tried to inspire him with constant talks about his own role in the creation of Captain America . This instead embittered Stark, who felt that his father was taking more pride in his creations than in his family. A brilliant and unique child prodigy , Stark attended

1267-490: A suit of powered armor . When the Ten Rings attack the workshop, Yinsen sacrifices himself to divert them while the suit is completed. The armored Stark battles his way out of the cave to find the dying Yinsen, then burns the Ten Rings' weapons in anger and flies away, crashing in the desert. Rescued by Rhodes, Stark returns home to announce that his company will no longer manufacture weapons. In his home workshop, Stark builds

1448-528: A tiki bar . In 2023, when Scott Lang hypothesizes a way to bring back the fallen, the Avengers approach Stark, who initially refuses, considering the idea dangerous. Despite this, he examines the matter privately, discovers time travel , and agrees to help. The Avengers reassemble and plan to retrieve the Infinity Stones from the past to undo Thanos' actions. Traveling to 2012, Stark fails to retrieve

1629-496: A "hands-on role" in each series' development. Feige said these series would "tell stories... that we wouldn't be able to tell in a theatrical experience—a longer-form narrative". He added that being asked by Disney to create these series "energized everyone creatively" within Marvel Studios, since they "could play in a new medium and throw the rules out the window in terms of structure and format". Television specials from

1810-414: A 2018 agreement between Alonso and Disney to not work for a competing studio. The decision was made by a group that included Disney Entertainment co-chairman Alan Bergman and Disney's human resources and legal departments. Alonso reportedly did not seek permission to work on the film and was asked by Disney to stop working on it or promoting it. The situation was deemed serious enough that Disney requested

1991-504: A Marvel film if asked. When developing the crossover miniseries The Defenders , showrunner Marco Ramirez consulted with the creators of all the individual Marvel Netflix series, having them read each of the scripts for The Defenders and provide insight into individual characters' worlds. In December 2021, Feige confirmed that Cox would reprise the role of Daredevil in Marvel Studios MCU productions, with Cox first reprising

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2172-561: A Spider-Man attraction was announced. The music for the themed land at Disney California Adventure was arranged by John Paesano , who referenced themes from the MCU's Avengers , Spider-Man , Doctor Strange , Guardians of the Galaxy , Ant-Man , Captain Marvel , and Black Panther films. A single titled "Welcome Recruits" was digitally released by Hollywood Records and Marvel Music on April 22, 2022. Marvel Cinematic Universe The Marvel Cinematic Universe ( MCU )

2353-693: A big idea they would like to explore or build to in a project, such as Hydra infiltrating S.H.I.E.L.D. in Captain America: The Winter Soldier (2014), but they leave it up to the filmmakers to interpret and "improv a little bit" to get that point. After these ideas have been developed, the creative team then begins exploring ideas from other future projects to see how to make any larger universe connections. In August 2012, Marvel signed The Avengers and Avengers: Age of Ultron (2015) director Joss Whedon to an exclusive contract through June 2015 for film and television. With

2534-587: A big, giant visual-effects movie to do a big, giant visual-effects movie for us. You just have to have done something singularly sort of awesome." The studio ensures directors are open to the idea of the shared universe and are willing to include connective material, such as Kenneth Branagh and Joe Johnston needing to include scenes that set-up The Avengers (2012) in their respective Phase One films Thor and Captain America: The First Avenger (both 2011). Marvel Studios usually has

2715-484: A bit of an imposter complex and no sooner has he said, 'I am Iron Man –' that he's now really wondering what that means. If you have all this cushion like he does and the public is on your side and you have immense wealth and power, I think he's way too insulated to be okay." The Avengers introduced Stark's role as one of an ensemble of heroes who must come together to defend the Earth from an alien invasion led by

2896-507: A couple other things we've gotta do" with the character. In June 2013, when Downey signed on to return as Iron Man in Avengers: Age of Ultron , he also signed on for a third Avengers film. In a July 2014 interview during the filming of Avengers: Age of Ultron , Downey expressed his interest in continuing to play Iron Man. "It's down to Kevin [Feige] and Ike [Perlmutter, CEO of Marvel Entertainment] and Disney to come to us with what

3077-515: A daughter named Morgan . However, Stark rejoins the Avengers on a final mission to undo Thanos' actions. He engineers a time travel device, and the Avengers successfully restore trillions of lives across the universe before Stark ultimately sacrifices his life to defeat Thanos and his army. Stark chooses Peter Parker as a successor. Stark is one of the central figures of the MCU, having appeared in eleven films as of 2023. The character and Downey's performance have been credited with helping to cement

3258-432: A father and Avenger. Quantumania writer Jeff Loveness wrote the material from the memoir that was featured in the film. Various composers have created the film and television scores of the MCU films, television series, One-Shots, Special Presentations, and other related projects of the MCU, primarily released by Marvel Studios's record label Marvel Music . Original songs have also been created specifically for use in

3439-588: A first step towards Tony as some sort of mentor figure? Is he comfortable with that?" Co-writer Jonathan Goldstein compared Stark to Ethan Hawke 's father character in Boyhood (2014). Downey reprised the role in Avengers: Infinity War (2018) and Avengers: Endgame (2019). Iron Man 3 director Shane Black stated in March 2013 that "There has been a lot of discussion about it: 'Is this

3620-532: A founding member of the superhero team. In the mid-2000s, with a number of movies having been made from other Marvel properties licensed to other studios, Kevin Feige realized that Marvel still owned the rights to the core members of the Avengers , which included Iron Man. Feige, a self-professed "fanboy", envisioned creating a shared universe just as creators Stan Lee and Jack Kirby had done with their comic books in

3801-433: A government. Circumstances lead to Rogers and fellow super-soldier Bucky Barnes —framed for a terrorist attack—going rogue, along with Sam Wilson , Wanda Maximoff, Clint Barton, and Scott Lang . Stark assembles a team composed of Natasha Romanoff, T'Challa , James Rhodes, Vision, and Peter Parker to capture the renegades at Leipzig/Halle Airport . However, during the battle, Rogers and Barnes are able to escape and Rhodes

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3982-503: A little PTSD . So his focus is more on how can we make it so that there's no problem to begin with. That, you know, there's a bouncer at our planet's rope. That's the big idea." The events of Age of Ultron lead directly into the conflict of Captain America: Civil War , in which Stark leads a faction of Avengers in support of the regulation of individuals with superpowers. Anthony Russo said that Stark's egomania allowed

4163-586: A live character experience from an R-rated film. The character also joins the Avengers Campus's shows such as Guardians of the Galaxy – Awesome Dance Off! and Avengers Assemble!, while themed food was added to Pym's Test Kitchen. During the 2024 D23 Expo, the Avengers multiverse ride was revealed to be called Avengers: Infinity Defense, while a new attraction, Stark Flight Lab, was announced. Tony Stark actor Robert Downey Jr. will reprise his role for both Infinity Defense and Stark Flight Lab. The following

4344-476: A mobile phone to Stark to keep in contact if needed. When Ross calls informing him that Rogers has broken the others out of the Raft , Stark refuses to help. Two months later, Peter Parker resumes his high school studies, with Stark telling him he is not yet ready to become a full Avenger. Stark rescues Parker from nearly drowning after an encounter with Adrian Toomes and warns Parker against further involvement with

4525-633: A multi-million dollar compensation settlement in April. Disney CEO Bob Iger said in July 2023 that the company would be reducing the amount of Marvel content created moving forward, admitting that Marvel Studios' expansion into Disney+ series and more films had "diluted focus and attention" after several underachieving films at the box office. He clarified their plans in May 2024, saying Disney would now release two, or at most three, Marvel films and two Marvel series

4706-400: A new agreement be signed. The company consistently reminded her of this while she continued to promote the film following its September 2022 premiere, ultimately leading to her firing. Alonso's lawyers refuted these claims, saying Disney was aware of, and agreed to, Alonso's work on Argentina, 1985 and Alonso had been "silenced [and] was terminated when she refused to do something she believed

4887-559: A new nighttime spectacular show, Doctor Strange: Mystery of the Mystics , which will be premiere on November 23, 2024 until March 29, 2025 at Walt Disney Studios Park. In the Training Center, guests can meet Spider-Man, Iron Man, or other Marvel characters. The experience features a dynamic "freeze frame" video sequence, created with Disney Photo Pass through 27 cameras placed around the area. The version at Hong Kong Disneyland

5068-590: A non-toxic replacement for palladium. At the Expo, Stark's rival Justin Hammer unveils Vanko's armored drones, led by Rhodes in a heavily weaponized version of the Mark II armor. Stark arrives in the newly-built Mark VI armor to warn Rhodes, but Vanko remotely takes control of both the drones and Rhodes' armor and attacks Iron Man. Stark and Rhodes together defeat Vanko and his drones. After narrowly saving Pepper Potts from

5249-502: A post- Avengers world. What are his challenges now? What are some limitations that might be placed on him? And what sort of threat would have him, as usual, ignore those limitations?" Screenwriter Drew Pearce compared Stark in Iron Man 3 to an American James Bond for both being "heroes with a sense of danger to them, and unpredictability" even if Stark was a "free agent" instead of an authority figure like Bond. He also likened Tony to

5430-475: A press conference, Stark publicly admits to being Iron Man. Six months later in 2011, Stark's fame has grown, and he uses his Iron Man suit for peaceful means, resisting government pressure to sell his designs, while other inventors try to build their own power suits that imitate Stark's with no successes. He reinstitutes the Stark Expo to continue his father's legacy but discovers that the palladium core in

5611-477: A schmuck and they're not anymore, hopefully they still have a sense of humor." To prepare, Downey spent five days a week weight training and practiced martial arts to get into shape, which he said benefited him because "it's hard not to have a personality meltdown ... after about several hours in that suit. I'm calling up every therapeutic moment I can think of to just get through the day." The character's line " I am Iron Man ", which revealed Stark's alter ego at

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5792-767: A self-destructing drone, they start a relationship. In 2012, when the Asgardian Loki arrives and begins menacing Earth, seizing the Tesseract from a S.H.I.E.L.D. facility, Fury activates the Avengers Initiative and Agent Phil Coulson visits Stark to have him review the research of Erik Selvig on the Tesseract. In Stuttgart , Steve Rogers and Loki fight briefly until Tony Stark appears in his Iron Man armor, resulting in Loki's surrender. While Loki

5973-641: A series of direct-to-video short films that are included as special features in the MCU films' Blu-ray and digital distribution releases. The films included The Consultant (2011), A Funny Thing Happened on the Way to Thor's Hammer (2011), Item 47 (2012), Agent Carter (2013), and All Hail the King (2014). Following the One-Shots becoming available on Disney+ in January 2022, Marvel classified

6154-433: A series of photorealistic animated shorts starring Baby Groot for Disney+. In November 2016, Feige explained that the studio would often put together a "lookbook" of influences from the comics and art by Marvel's visual development department, to create a visual template for a project. These are put together at company retreats, which the studio holds approximately every 18 months to plan out future projects and develop

6335-423: A series of in-universe YouTube videos serving as the center of a viral marketing campaign to promote the films and universe. In December 2016, a six-part web series, Agents of S.H.I.E.L.D.: Slingshot , debuted on ABC.com . It follows Elena "Yo-Yo" Rodriguez on a secret mission, shortly before the start of Agents of S.H.I.E.L.D. 's fourth season , with Natalia Cordova-Buckley reprising her role from

6516-565: A similar manner to Stark designing his first Iron Man armor. Other versions of Stark are depicted in the alternate realities of the MCU multiverse. In an alternate 2012, Stark and the Avengers are victorious over Loki during the Battle of New York, however the time traveling Stark and Scott Lang from 2023 alter 2012-Stark's history when they attempt to steal the briefcase containing the Tesseract. As 2012-Stark and 2012-Thor argue with Alexander Pierce and S.H.I.E.L.D. agents over custody of Loki and

6697-432: A sleeker, more powerful version of his improvised armor suit as well as a more powerful arc reactor. Stark learns that Obadiah Stane has been engaged in arms trafficking to criminals worldwide, and is staging a coup to replace him as Stark Industries' CEO. Stark, in his new armor, flies to Afghanistan and saves the villagers. Stane ambushes Stark at his home and takes the arc reactor from his chest, revealing that Stane

6878-541: A string of bombings by a terrorist known only as the Mandarin , Stark issues a televised threat to him, who destroys Stark's Malibu home with helicopter gunships. Stark escapes in an Iron Man suit and crashes in rural Tennessee . His experimental armor lacks sufficient power to return to California, and the world believes him dead. Stark traces the Mandarin to Miami and infiltrates his headquarters, where he discovers

7059-477: A year. This was a decrease from up to four films and around four series being released in some recent years. The company was reducing output and focusing on quality across all its divisions, but Iger felt the change was especially needed for Marvel. Feige and D'Esposito said 2023 had been a particularly difficult year and a "rough time" for the studio but they had learned their lesson on trying to make too much content at once. They added that no longer being "on top" of

7240-559: Is Peter Parker's mentor and is the creator of the U.S. Department of Damage Control. Sony Pictures Motion Picture Group chairman Thomas Rothman noted that, beyond the commercial advantage of featuring Downey in the film, the inclusion of Stark was important due to the relationship established between him and Parker in Captain America: Civil War . Watts noted that after Stark's actions in Civil War , introducing Parker to life as an Avenger, there are "a lot of repercussions to that. Is it

7421-543: Is a fictional character primarily portrayed by Robert Downey Jr. in the Marvel Cinematic Universe (MCU) media franchise —based on the Marvel Comics character of the same name — commonly known by his alias , Iron Man . Stark is initially depicted as an industrialist , genius inventor , and former playboy who is CEO of Stark Industries . Initially the chief weapons manufacturer for

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7602-446: Is a list of characters who have been available for meet and greets or have made appearances at Avengers Campus. Many character appearances are timed with the release of their associated Marvel Studios film or television project. A number of additional Marvel-related shows and character interactions have appeared in the adjacent Hollywood Land area. These include: The version at Walt Disney Studios Park ( Disneyland Paris ) exists on

7783-755: Is able to activate the machine. The city plummets, but Stark and Thor overload the machine and shatter the landmass. The Avengers establish a new base in upstate New York , and Stark leaves the team. In 2016, U.S. Secretary of State Thaddeus Ross informs the Avengers that the United Nations (UN) is preparing to pass the Sokovia Accords , which will establish UN oversight of the team. The Avengers are divided: Stark supports oversight because of his role in Ultron's creation and Sokovia's devastation, while Rogers has more faith in their judgment than that of

7964-656: Is also placed here in The Marvel Cinematic Universe: An Official Timeline . The Official Handbook of the Marvel Universe A to Z , Vol. 5, published in 2008, originally designated the Marvel Cinematic Universe as Earth-199999 within the continuity of Marvel's comic multiverse , a collection of fictional alternate universes, although, this designation was rarely used officially outside of

8145-465: Is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios . The films are based on characters that appear in American comic books published by Marvel Comics . The franchise also includes several television series , short films, digital series, and literature. The shared universe, much like the original Marvel Universe in comic books,

8326-502: Is being escorted to S.H.I.E.L.D., Thor arrives and frees him, hoping to convince him to abandon his plan and return to Asgard. After a confrontation with Stark and Rogers, Thor agrees to take Loki to S.H.I.E.L.D.'s flying aircraft carrier, the Helicarrier . The Avengers become divided, both over how to approach Loki and the revelation that S.H.I.E.L.D. plans to harness the Tesseract to develop weapons. Agents possessed by Loki attack

8507-643: Is captured by Maw. Stark and Parker sneak aboard Maw's spaceship to rescue him. After successfully freeing Strange and killing Maw, the trio proceed to Thanos' home planet Titan , where they meet members of the Guardians of the Galaxy . They form a plan to confront Thanos and remove the Infinity Gauntlet, but Thanos overpowers the group and stabs Stark in the abdomen. Strange surrenders the Time Stone in exchange for Thanos sparing Stark. Thanos takes

8688-455: Is just an arm of the octopus." About the character's evolution from previous films, Downey said, "In Iron Man , which was an origin story, he was his own epiphany and redemption of sorts. Iron Man 2 is all about not being an island, dealing with legacy issues and making space for others... In The Avengers , he's throwing it down with the others". At the climax of the film, Stark guides a nuclear missile through an interstellar portal to destroy

8869-719: Is paralyzed. Stark learns that Barnes was framed and convinces Wilson to give him Rogers' destination. Without informing Ross, Stark goes to the Siberian Hydra facility and strikes a truce with Rogers and Barnes. They find that the other super soldiers have been killed by Helmut Zemo , who plays footage that reveals that Barnes killed Stark's parents. Stark turns on them, dismembering Barnes' robotic arm. After an intense fight, Rogers finally manages to disable Stark's Iron Man armor and departs with Barnes, leaving his shield behind. Stark returns to New York to work on exoskeletal leg braces to allow Rhodes to walk again. Steve Rogers sends

9050-643: Is the first mutant (a term related to the X-Men) in the MCU. Namor is also revealed to be a mutant in the film Black Panther: Wakanda Forever (2022), as he is in the comics. Kelsey Grammer appears as Dr. Hank McCoy / Beast in The Marvels (2023), reprising the role from the X-Men films series, which also introduces the mutant Binary , an alternate version of Maria Rambeau , portrayed by Lashana Lynch . Feige called Deadpool & Wolverine (2024)

9231-544: Is the first film in Phase Four , which concluded with Black Panther: Wakanda Forever (2022), while Phase Five began with Ant-Man and the Wasp: Quantumania (2023) and will conclude with Thunderbolts* (2025). Phase Six will begin with The Fantastic Four: First Steps (2025) and it will conclude with Avengers: Doomsday (2026) and Avengers: Secret Wars (2027). Marvel Television expanded

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9412-667: The Team Thor mockumentary shorts as One-Shots. Team Thor is a series of direct-to-video mockumentary short films that were released from 2016 to 2018, consisting of Team Thor , Team Thor: Part 2 , and Team Darryl , all written and directed by Taika Waititi . I Am Groot is a series of photorealistic animated short films for Disney+ starring Baby Groot going on adventures with new and unusual characters. Vin Diesel reprises his role, with five shorts releasing on August 10, 2022. A second season with five additional shorts

9593-533: The Fantastic Four to Marvel Studios, although Feige explained that despite the acquisition finalizing in 2019, access and integration of these characters and concepts were unavailable "for a very long time" because of corporate acquisition laws. Some of the first elements to be integrated into the MCU following the acquisition were the organization S.W.O.R.D. in the Disney+ series WandaVision (2021) and

9774-415: The Iron Man films. Agents of S.H.I.E.L.D.: Slingshot (2016) is one of several Agents of S.H.I.E.L.D. web series created for ABC.com and produced by Marvel Television that is a supplement to Agents of S.H.I.E.L.D. , with the main cast reprising their roles. The first two seasons of The Daily Bugle (2019–2022) are an in-universe current affairs show serving as a viral marketing campaign for

9955-477: The Iron Man Experience , which opened in 2017 and took up the area where the former Buzz Lightyear Astro Blasters attraction used to be located. On top of this, there will be new attractions and other forms of entertainment added to the land up until 2024, when a brand new Avengers themed ride will open, which was originally set to taking over the area previously occupied by Autopia . At D23 2024,

10136-541: The MCU multiverse , in which the Blip , introduced in Avengers: Infinity War (2018), and subsequent events did not occur. They are designed by Walt Disney Imagineering , in collaboration with Marvel Studios and Marvel Themed Entertainment. All three parks had hosted Marvel-themed seasonal events in the past, which confirmed the demand for the integration of Marvel characters in the parks. Based on three different continents,

10317-640: The Marvel One-Shot The Consultant (2011). Archival footage of the character also appears in " Glorious Purpose ", the first episode of the Disney+ television series Loki . In September 2019, Deadline Hollywood reported that Downey would appear in Black Widow (2021) in his MCU role as Stark; an early version of the script included the end scene from Captain America: Civil War between Stark and Natasha Romanoff. This

10498-557: The Russo brothers and written by Christopher Markus and Stephen McFeely . This was to ensure their storytelling aligned for the Infinity Saga's culmination. Marvel Studios began contracting their actors for multiple films, including signing actor Samuel L. Jackson to a then-unprecedented nine-film contract. Feige said the studio had all actors sign contracts for multiple films, with the normal number being for three or more while

10679-481: The Spider-Man films. Multiple limited series or one-shot comic books that tie into the MCU films and television series have been published by Marvel Comics. They are intended to tell additional stories about existing characters or to make connections between MCU projects, without necessarily expanding the universe or introducing new concepts or characters. The Wakanda Files: A Technological Exploration of

10860-460: The U.S. military , he has a change of heart and redirects his technical knowledge into creating mechanized suits of armor , which he uses to defend Earth. Stark becomes a founding member and eventual leader of the Avengers . Following his failed Ultron Program , the internal conflict within the Avengers due to the Sokovia Accords , and Thanos successfully erasing half of all life in the Blip , Stark retires, marries Pepper Potts , and they have

11041-586: The War in Afghanistan . Jarvis , in the comics, is the family butler, while in the films J.A.R.V.I.S. is an artificial intelligence created by Stark, though still inspired by the butler from Stark's childhood, Edwin Jarvis , who is revealed to have died by the time the first film takes place. Stark also proceeds through the early iterations of his armor to reach the now-familiar red and gold color scheme much more quickly. Stark's personality more closely resembles

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11222-529: The World Security Council attempt to end the invasion by launching a nuclear missile at Midtown Manhattan . Stark intercepts the missile, and in an apparent sacrifice of his own life, takes it through the wormhole toward the Chitauri fleet. The missile detonates, destroying the Chitauri mothership and disabling their forces on Earth. Stark's suit runs out of power, and he falls back through

11403-598: The X-Men which were respectively licensed to Sony, New Line, and Fox, Marvel owned the rights to the Avengers team. Feige, a self-described "fanboy", envisioned combining these characters in a shared universe similar to the one created by Stan Lee and Jack Kirby for Marvel Comics in the 1960s. "It's never been done before and that's kind of the spirit everybody's taking it in. The other filmmakers aren't used to getting actors from other movies that other filmmakers have cast, certain plot lines that are connected or certain locations that are connected, but I think... everyone

11584-483: The crossover film The Avengers (2012). Phase Two comprises Iron Man 3 (2013), Thor: The Dark World (2013), Captain America: The Winter Soldier (2014), Guardians of the Galaxy (2014), Avengers: Age of Ultron (2015), and Ant-Man (2015). Captain America: Civil War (2016) is the first film of Phase Three , and is followed by Doctor Strange (2016), Guardians of

11765-624: The highest-grossing media franchises of all time, and it has received generally positive reviews from critics. The studio attributed several Multiverse Saga projects performing below expectations to the increase in the amount of content being produced after the 2019 film Avengers: Endgame , and began decreasing its content output from 2024. The MCU has inspired other film and television studios to attempt similar shared universes and has also inspired several themed attractions, an art exhibit, television specials, literary material, multiple tie-in video games, and commercials. By 2005, Marvel Entertainment

11946-586: The untitled fourth Spider-Man film (2026), and will conclude with Avengers: Secret Wars (2027). The planned film Blade is also intended to be part of the phase but does not have a release date. Marvel Television produced multiple television series set in the MCU across broadcast, streaming, and cable. Its ABC series included Agents of S.H.I.E.L.D. (2013–2020), Agent Carter (2015–2016), and Inhumans (2017); its Netflix series included Daredevil (2015–2018), Jessica Jones (2015–2019), Luke Cage (2016–2018), Iron Fist (2017–2018),

12127-469: The 'minimum force' necessary to win the fight". Marvel initially wanted Downey's part to be smaller, but "Downey wanted Stark to have a more substantial role in the film's plot." Variety noted that Downey would receive $ 40 million-plus backend for his participation, as well as an additional payout if the film outperformed Captain America: The Winter Soldier , as Marvel would attribute that success to Downey's presence. In Spider-Man: Homecoming , Stark

12308-504: The Avengers and Beyond is "a collection of papers, articles, blueprints, and notes amassed throughout history by Wakanda's War Dogs" at the request of Shuri . It is organized by areas of study and covers the technological advancements throughout the MCU. The book, which exists within the universe, was written by Troy Benjamin and published by Epic Ink and Quarto Publishing Group. The Wakanda Files has content printed with UV ink that can be viewed with Kimoyo bead–shaped UV lights included with

12489-685: The Avengers. Escaping with the scepter, Ultron builds an army of robot drones, kills Strucker and recruits the Maximoffs, who hold Stark responsible for their parents' deaths by his company's weapons. The Avengers find and attack Ultron in Johannesburg , but Wanda subdues most of the team with personalized, disturbing visions, causing Banner to transform into the Hulk and rampage until Stark stops him with his anti-Hulk armor. After hiding at Clint Barton 's house, Nick Fury arrives and encourages Stark and

12670-537: The Battle of Sokovia, crash-lands at the New York Sanctum . Banner relays a warning to Stephen Strange , Wong , and Stark that the mad Titan Thanos plans to use the Infinity Stones to kill half of all life in the universe. Ebony Maw and Cull Obsidian arrive to retrieve the Time Stone, prompting Strange, Stark, Wong, and Parker to confront them. Although Cull Obsidian is incapacitated, Strange

12851-671: The Galaxy Holiday Special (2022) are also included in the phase. Phase Five includes Secret Invasion (2023), the second season of Loki (2023), the second season of What If...? (2023), Echo (2024), Agatha All Along (2024), the third season of What If...? (2024), the first season of Your Friendly Neighborhood Spider-Man (2025), the first season of Daredevil: Born Again (2025), and Ironheart (2025). Phase Six will include Eyes of Wakanda (2025), Marvel Zombies (2025), Wonder Man (2025), and Vision Quest (2026). Marvel One-Shots are

13032-575: The Galaxy Vol. 2 (2017), Spider-Man: Homecoming (2017), Thor: Ragnarok (2017), Black Panther (2018), Avengers: Infinity War (2018), Ant-Man and the Wasp (2018), Captain Marvel (2019), Avengers: Endgame (2019), and Spider-Man: Far From Home (2019). The second three phases are collectively known as "The Multiverse Saga", and include television series on Disney+ . Phase Four includes Black Widow (2021), Shang-Chi and

13213-669: The Helicarrier, disabling one of its engines in flight, which Stark and Rogers must work to restart. Loki escapes, and Stark and Rogers realize that for Loki, simply defeating them will not be enough; he needs to overpower them publicly to validate himself as ruler of Earth. Loki uses the Tesseract to open a wormhole in New York City above the Stark Tower to allow the Chitauri fleet in space to invade. Fury's superiors from

13394-492: The Internet—into the synthetic body. Thor returns to help activate the body, explaining that the gem on its brow was part of his vision. This " Vision " and the Maximoffs, now on their side, accompany Stark and the Avengers to Sokovia , where Ultron has used the remaining vibranium to build a machine to lift part of the capital city skyward, intending to crash it into the ground to cause global extinction. One of Ultron's drones

13575-822: The Legend of the Ten Rings (2021), Eternals (2021), Spider-Man: No Way Home (2021), Doctor Strange in the Multiverse of Madness (2022), Thor: Love and Thunder (2022), and Black Panther: Wakanda Forever (2022). Phase Five begins with Ant-Man and the Wasp: Quantumania (2023), followed by Guardians of the Galaxy Vol. 3 (2023), The Marvels (2023), Deadpool & Wolverine (2024), and Captain America: Brave New World (2025), and will conclude with Thunderbolts* (2025). Phase Six begins with The Fantastic Four: First Steps (2025), followed by Avengers: Doomsday (2026) and

13756-479: The MCU as a multi-billion-dollar franchise, with Stark's evolution often considered the defining arc of the series. Alternate versions of Stark from within the MCU multiverse appear in the animated series What If...? (2021), voiced by Mick Wingert . Anthony Edward "Tony" Stark was born on May 29, 1970, in Manhattan, New York to Howard Stark , a famous genius inventor and businessman, and Maria Stark ,

13937-410: The MCU films for the following 10 years. That July, Feige announced some of the films and series for Phase Five and Phase Six at San Diego Comic-Con, revealing that the second three Phases were collectively known as " The Multiverse Saga ". After the "creative experience" of ending Phase Three and "The Infinity Saga" with Avengers: Infinity War (2018) and Avengers: Endgame , and the expansion in

14118-649: The MCU's primary reality as Earth-199999. 20th Century Fox 's X-Men film series is designated as Earth-10005 in Deadpool & Wolverine . That film features several actors reprising their roles from the X-Men film series along with characters from Fox's films Daredevil and its spin-off Elektra , Fantastic Four (2005) and its sequel Fantastic Four: Rise of the Silver Surfer (2007), and New Line Cinema 's Blade film trilogy . Phases Four, Five, and Six comprise " The Multiverse Saga ". With

14299-419: The MCU. Each short was designed to be a self-contained story that provided more backstory for characters or events introduced in the films. In March 2015, Marvel's Vice President of Animation Development and Production, Cort Lane , said animated tie-ins to the MCU were "in the works". That July, Marvel Studios partnered with Google to produce the faux news program WHIH Newsfront with Christine Everhart ,

14480-453: The Mandarin was just an actor named Trevor Slattery . Aldrich Killian reveals himself to be the real Mandarin and captures Stark. He escapes and reunites with Rhodes, discovering that Killian intends to attack U.S. President Ellis aboard Air Force One . Stark saves the surviving passengers and crew but cannot stop Killian from abducting Ellis and destroying Air Force One. Killian intends to kill Ellis on an oil platform on live television. On

14661-522: The Mark 42 armor, working with different digital models. The studios shared some of their files to ensure consistency between the shots. For the Mark 42 and Iron Patriot armors, Legacy Effects constructed partial suits that were worn on set. The origin story of Iron Man has been updated for the films. In the comics, Stark becomes Iron Man following an experience in the Vietnam War , which is changed to

14842-488: The Marvel-themed areas will be defined as the "Super Hero campus" of their specific region, that will help guests to become heroes. Each area will feature mostly different sets of attractions and entertainment, while being strongly interconnected with each other by sharing a common narrative. Avengers Campus at Disney California Adventure is centered around an Avengers campus located on the former shared grounds of

15023-479: The Multiverse Saga after Thanos in the Infinity Saga, because Kang was a different villain in part because he has multiple variants from different timelines within the multiverse. The studio did not initially plan to build the next saga around Kang, and made that decision after seeing actor Jonathan Majors 's performance in the first season of the Disney+ series Loki (2021), as well as dailies from

15204-461: The Multiverse Saga's new antagonist Victor von Doom / Doctor Doom (after previously portraying the superhero Tony Stark / Iron Man in the MCU from 2008 to 2019) for both Doomsday and Secret Wars . In December 2017, Disney agreed to acquire assets from 21st Century Fox . The transaction officially closed on March 19, 2019. This saw the return of the film rights for Deadpool , the X-Men, and

15385-558: The Netflix series by Marvel Television. Loki and What If...? are excluded from the diagram because they occur outside of the main timeline. Werewolf by Night is also excluded given the special explicitly does not indicate where it takes place in the MCU. Disney+'s timeline order places the first seasons of Loki and What If...? between Avengers: Endgame and WandaVision , their second seasons after The Marvels , and Werewolf by Night after Thor: Love and Thunder ; Werewolf by Night

15566-590: The Phases in addition to their feature films. Each series is released on Disney+. Phase Four includes the series WandaVision (2021), The Falcon and the Winter Soldier (2021), the first season of Loki (2021), the first season of the animated series What If...? (2021), Hawkeye (2021), Moon Knight (2022), Ms. Marvel (2022), and She-Hulk: Attorney at Law (2022). The television specials Werewolf by Night (2022) and The Guardians of

15747-651: The Space Stone following the Battle of New York and instead goes further back to the 1970s to steal it from a S.H.I.E.L.D. facility, where he has a meaningful conversation with a younger version of his father, Howard. The Avengers successfully obtain all of the Infinity Stones before returning to the present. The Stones are incorporated into a gauntlet made by Stark, which Banner then uses to resurrect those that were disintegrated by Thanos. However, they are followed by an alternate version of Thanos and his army, who are summoned to 2023 by an alternate version of Nebula. During

15928-461: The Tesseract, Lang, using his Ant-Man suit, shrinks down and enters into 2012-Stark's chest arc reactor, pulling a plug that gives him a cardiac dysrhythmia . 2012-Thor uses Mjolnir to restart the reactor, saving 2012-Stark's life. 2023-Stark obtains the briefcase but loses it when 2012-Hulk smashes through the elevator. The Tesseract falls out, and with 2012-Stark and Thor distracted, Loki picks it up and teleports away. Tony Stark first premiered as

16109-500: The Ultimate Comics version. The AI version of J.A.R.V.I.S. is eventually uploaded by Stark to an artificial body and becomes Vision . In the films, Vision is created by Stark and Banner as a counter to Ultron. In the comics, however, Ultron is created by a different member of the Avengers, Hank Pym , and aspects of Pym's personality are integrated into this version of Ultron, such as a desire for peace. Another difference in

16290-619: The Walt Disney Company purchased Marvel Entertainment for $ 4 billion. Disney said future Marvel Studios films would be distributed by its own studio once the prior deal with Paramount expired. The films of Phase Three were announced at a special press event in October 2014. By September 2015, Marvel Studios was integrated into Walt Disney Studios . Feige was reporting to Walt Disney Studios chairman Alan F. Horn instead of Marvel Entertainment CEO Isaac Perlmutter , and

16471-704: The Watchers was something that I thought was fun for the MCU." Feige added that Lee "clearly exists, you know, above and apart from the reality of all the films. So the notion that he could be sitting there on a cosmic pit stop during the jump gate sequence in Guardians ...really says, so wait a minute, he's this same character who's popped up in all these films?" Following Lee's death, Marvel Studios chose not to create any new Lee cameos in future projects. NY1 news anchor Pat Kiernan has also appeared in multiple MCU films and television series as himself. Tony Stark (Marvel Cinematic Universe) Anthony Edward Stark

16652-498: The arc reactor that keeps Stark alive and powers the armor is slowly poisoning him. Growing increasingly reckless and despondent about his impending death, he appoints Pepper Potts CEO of Stark Industries. Stark competes in the Monaco Historic Grand Prix and is attacked mid-race by Ivan Vanko , who wields electrified whips powered by a miniature arc reactor. Stark dons his Mark V armor and defeats Vanko, but

16833-472: The armors featured in the film, while Iron Man comic book artist Adi Granov designed the Mark III with illustrator Phil Saunders. Industrial Light & Magic (ILM) created the digital armors in the film, with The Orphanage and The Embassy doing additional work. To help with animating the more refined suits, information was sometimes captured by having Downey wear only the helmet, sleeves and chest of

17014-549: The beginning of Phase Four. That phase also saw the studio expand to television specials, known as Marvel Studios Special Presentations , starting with Werewolf by Night (2022). The MCU includes various tie-in comics published by Marvel Comics, a series of direct-to-video short films called Marvel One-Shots from 2011 to 2014, and viral marketing campaigns for some films featuring the faux news programs WHIH Newsfront (2015–16) and The Daily Bugle (2019–2022). The franchise has been commercially successful, becoming one of

17195-599: The book. It was released on October 20, 2020. Look Out for the Little Guy , the fictional memoir written by Scott Lang as seen in Ant-Man and the Wasp: Quantumania , was released by Hyperion Avenue on September 5, 2023. It was created alongside Marvel Studios and the Quantumania filmmakers, and was written by Rob Kutner , featuring "over 20 short pieces exploring different aspects of Scott's experiences" as

17376-594: The box office allowed them to be underdogs again, as they had been when starting work on Phase One, and they would be "coming back strong" with the hope of surprising audiences and exceeding expectations. Feige expected the studio to begin releasing two films and three series per year after 2025, when they were planning to release three films and six series that had been in development for a long time and were ready to be released. In 2024, Marvel Studios introduced their "Marvel Animation" and "Marvel Television" banners for their animated and live-action series, respectively. This

17557-656: The character instead; Wingert has previously provided the voice for Iron Man in multiple non-MCU video games and animated productions since 2015. It's a fine line. If you're changing something... because you want to double-down on the spirit of who the character is? That's a change we'll make. Tony Stark not reading off the card and not sticking with the fixed story? Him just blurting out 'I am Iron Man?' That seems very much in keeping with who that character is. Marvel Studios President Kevin Feige on Stark revealing his alter-ego Downey had an office next to Favreau during pre-production, which allowed him greater involvement in

17738-407: The committee. Feige initially referred to the shared narrative continuity of the films as the "Marvel Cinema Universe", but later used the term "Marvel Cinematic Universe". Since the franchise expanded to other media, some have used this phrase to only refer to the feature films. The MCU films are released in groups called "Phases", beginning with Phase One and Phase Two . In December 2009,

17919-551: The company who help to elevate each other's projects where possible. In November 2017, Feige said Avengers: Endgame (2019) would provide a definitive conclusion to the films thus far and begin a new period for the franchise. He later said Phase Three would conclude " The Infinity Saga ". Disney was reportedly developing a Marvel-based television series for their new streaming service Disney+ by November 2017. In July 2018, Feige said discussions had begun with Disney regarding any potential involvement Marvel Studios could have with

18100-410: The costume over a motion capture suit. For Iron Man 2 , ILM again did the majority of the effects, as it did on the first film, with Double Negative also working on the film. In the filming of The Avengers , Weta Digital took over duties for animating Iron Man during the forest duel from ILM. For Iron Man 3 , Digital Domain , Scanline VFX and Trixter each worked on separate shots featuring

18281-460: The course of the films, initially being described as "woefully basic... mostly saggy jeans, henleys and tank tops—with an occasional suit", but improving by the time of the first Avengers film, and becoming more sophisticated by Civil War , as Stark matured and accepted greater responsibility for the consequences of his actions. Downey expressed the desire for his wardrobe to reflect that "you still know he's Tony Stark, and you still know that he's

18462-488: The creative committee began having only "nominal" input on the films. They continued to consult on Marvel Television productions, which remained under Perlmutter's control. All key film decisions moving forward were to be made by Feige, D'Esposito, and executive vice president Victoria Alonso . The studio went on to establish the Marvel Studios Parliament , a "brain trust" of long-time executives at

18643-689: The creator or co-creator of many of the characters adapted in the MCU, made cameo appearances in all of the feature films and television series except Inhumans . In Iron Fist , it is revealed his on-set photograph cameo in the Marvel Netflix series is as NYPD Captain Irving Forbush . His cameo in Guardians of the Galaxy Vol. 2 sees Lee appearing as an informant to the Watchers , discussing previous adventures that include Lee's cameos in other MCU films; he specifically mentions his time as

18824-516: The criminals. When another weapon from Toomes malfunctions during a fight with Parker and tears the Staten Island Ferry in half, Stark helps Parker save the passengers before admonishing him for his recklessness and confiscating his suit. Parker realizes Toomes is planning to hijack a plane transporting weapons from Stark Tower to the team's new headquarters. After Parker thwarts the plan and saves Toomes from an explosion, Stark admits he

19005-558: The crossover miniseries The Defenders (2017), and The Punisher (2017–2019); its young adult series included Runaways (2017–2019) streaming on Hulu and Cloak & Dagger (2018–2019) airing on Freeform ; and the Hulu series Helstrom (2020) was originally intended to be the start of a planned "Adventure into Fear" franchise, but was ultimately "not tied to the MCU", according to showrunner Paul Zbyszewski . Beginning with Phase Four, television series were included as part of

19186-772: The crossover miniseries The Defenders . In April 2016, Netflix ordered The Punisher , a spin-off of Daredevil . By February 2019, Netflix had canceled all of its Marvel series. In April 2016, the Disney-owned cable network Freeform announced Cloak & Dagger . In May 2017, Marvel announced that Runaways had received a series order from Hulu . In May 2019, Marvel announced that Helstrom had been greenlit for Hulu. In October 2019, further corporate restructuring saw Feige named Chief Creative Officer of Marvel Entertainment, with Marvel Television becoming part of Marvel Studios and executives of Marvel Television reporting to Feige. In December 2019, Marvel Television

19367-468: The deal, Whedon contributed creatively to all of the Phase Two films and also developed Agents of S.H.I.E.L.D. , the first television series set in the MCU. In April 2017, Guardians of the Galaxy (2014) and Guardians of the Galaxy Vol. 2 (2017) writer and director James Gunn revealed that he would be working with Marvel to help plan future stories for the Guardians of the Galaxy characters and

19548-459: The demonstration, the convoy is ambushed and Stark is critically wounded and imprisoned by a terrorist group, the Ten Rings . Fellow captive Ho Yinsen , a doctor, implants an electromagnet into Stark's chest to keep shrapnel shards from reaching his heart and killing him. Stark and Yinsen secretly build a small, powerful electric generator called an arc reactor to power Stark's electromagnet and

19729-434: The early 1960s. Jon Favreau , who was selected to direct the first Iron Man film, felt Downey's past made him an appropriate choice for the part, and that the actor could make Stark a "likable asshole," but also depict an authentic emotional journey once he won over the audience. Ultimately however, Downey ended up being the choice the studio made for the first character in their ever-expansive cinematic universe. Favreau

19910-489: The end of Iron Man , was improvised by Downey. For the first film, Favreau and Downey had been handed an existing script and worked from it. In contrast, for Iron Man 2 , the duo were given more freedom to conceive of the story for themselves, in which Stark struggles to keep his technology out of the hands of the government and rival weapons makers. On Stark being a hero, Downey said "It's kind of heroic, but really kind of on his own behalf. So I think there's probably

20091-525: The ensuing battle, Thanos obtains Stark's gauntlet and the two of them wrestle for control of it. Thanos is able to overpower Stark before attempting another snap but discovers that Stark has transferred the Infinity Stones to his own armor. Stark activates the Gauntlet and uses it to disintegrate Thanos and all of his forces and save the universe, but fatally injures himself in the process. He dies surrounded by Rhodes, Parker, and Potts. Eight months later, as

20272-404: The event a film had to debut on Disney+ instead of in theaters. TheWrap reported that the new contracts would likely only apply to films about to enter production. It was unclear if any adjustments would be made to contracts for films already completed but not yet released. For Marvel Television, Loeb said he and his executives were involved in all aspects of production: "whether it's being in

20453-561: The fictional country Madripoor in the series The Falcon and the Winter Soldier (2021). Additionally, Patrick Stewart appeared as Professor Charles Xavier in the film Doctor Strange in the Multiverse of Madness (2022), portraying a different version of the character that he previously played in Fox's X-Men film series , while Kamala Khan was revealed to have a genetic mutation in Ms. Marvel , with star Iman Vellani confirming that she

20634-499: The film's screenwriters sometimes as well. Marvel Comics worked with Brad Winderbaum , Jeremy Latcham , and Will Corona Pilgrim at Marvel Studios to decide which concepts would be carried over from the Marvel Comics Universe to the Marvel Cinematic Universe, what to show in the tie-in comics, and what to leave for the films. Marvel later clarified which of the tie-in comics are considered canonical MCU stories, with

20815-566: The filming of Ant-Man and the Wasp: Quantumania (2023). After Majors was found guilty of assault and harassment amidst legal issues in December 2023, he was fired by Disney and Marvel Studios. At that time, Marvel was internally referring to The Kang Dynasty as Avengers 5 . Alonso was fired from her role at Marvel Studios in March 2023 for serving as a producer on the Amazon Studios film Argentina, 1985 (2022), in breach of

20996-488: The films Spider-Man: Far From Home and Spider-Man: No Way Home , with the videos released on YouTube and TikTok . It is based on the fictional sensationalist news outlet of the same name that appears in the MCU—itself based on the fictional newspaper agency of the same name appearing in several Marvel Comics publications. J. K. Simmons and Angourie Rice reprise their roles as J. Jonah Jameson and Betty Brant from

21177-469: The films is the romance between Stark and Pepper Potts. In the comics, Potts has unrequited feelings for Stark, and ultimately becomes involved with Stark's chauffeur and bodyguard, Happy Hogan. A new approach not seen in comics is Stark's mentorial relationship with Peter Parker . In the Ultimate Comics , Stark and Parker do not go past the normal trainer-trainee relationship. In the MCU, Stark

21358-486: The films, however, it was noted all of these outside projects were part of the larger Marvel canon. In early 2024, Marvel Studios formally integrated Marvel Television's group of Netflix series into their Disney+ timeline. As of the Phase Five television series Secret Invasion and the film The Marvels , the "present day" in the MCU is 2026. The following covers and discusses MCU media released by Marvel Studios and

21539-412: The first animated series from Marvel Studios, and by July 2021 the studio was creating an "animation branch and mini studio", known as Marvel Studios Animation , to focus on more animated content beyond What If...? . Alonso said Marvel had around 31 projects in various stages of development by September 2021. In April 2022, Feige said he and Marvel Studios were on a creative retreat to plan and discuss

21720-410: The former Backlot area of the park. It includes Avengers Assemble: Flight Force (a re-theme of the park's opening day attraction Rock 'n' Roller Coaster Starring Aerosmith that features Iron Man and Captain Marvel ) and Web Slingers: A Spider-Man Adventure from California, now titled as Spider-Man W.E.B. Adventure. The area opened on July 20, 2022. On September 30, 2024, it was announced that

21901-424: The franchise, while Brian Tyler and Michael Giacchino have both scored fanfares for the Marvel Studios production logo . The fictional timeline of the MCU includes the feature films, television series, television specials, short films, and the I Am Groot shorts from Marvel Studios and Marvel Television's Netflix series. While the early films of Phase One and Phase Two of the franchise followed each other in

22082-415: The god Loki. Downey initially pushed director Joss Whedon to make Stark the lead of the 2012 Avengers film: "Well, I said, 'I need to be in the opening sequence. I don't know what you're thinking, but Tony needs to drive this thing.' He was like, 'Okay, let's try that.' We tried it and it didn't work, because this is a different sort of thing, the story and the idea and the theme is the theme, and everybody

22263-460: The incomparable Stan Lee. 'That person who helps others simply because it should or must be done and because it's the right thing to do, is indeed without a doubt a real superhero.' Thank you, Stan, for inspiring the hero within each of us. You have made us all True Believers." On September 11, 2022, at the D23 Expo, it was announced that an Avengers multiverse attraction was in development featuring

22444-402: The last Iron Man for Robert [Downey Jr.]?' Something tells me that it will not be the case, and [he] will be seen in a fourth, or fifth." Marvel Studios president Kevin Feige said that the character of Stark would continue to be featured in the Marvel Cinematic Universe regardless of Downey's involvement. Also in March, Downey said he was open to extending his contract, stating he feels "there's

22625-569: The main alien vessel, demonstrating a willingness to sacrifice his life to save the Earth. In Iron Man 3 , Stark struggles to come to terms with his near-death experience in The Avengers , suffering from anxiety attacks. On making a third Iron Man film, Downey said, "My sense of it is that we need to leave it all on the field—whatever that means in the end. You can pick several different points of departure for that." On following up The Avengers , Downey said they "tried to be practical, in

22806-635: The main universe of the MCU as well. In Doctor Strange in the Multiverse of Madness , the main universe of MCU events was designated as Earth-616 (a designation first referenced in Spider-Man: Far From Home ), sharing the name of the main Marvel Comics universe , while another universe was designated as Earth-838 . Sony's animated film Spider-Man: Across the Spider-Verse references the events of No Way Home , citing

22987-489: The most colorful men of our time. He was an inventor, an adventurer, a multi-billionaire, a ladies' man and finally a nutcase." The character's original costume was a bulky gray armored suit, replaced by a golden version in the second story (issue #40, April 1963), and redesigned as sleeker, red-and-golden armor in issue #48 (Dec. 1963) by Steve Ditko . Lee and Kirby included Iron Man in The Avengers #1 (Sept. 1963) as

23168-693: The new area. At the 2017 D23 Expo , Disney announced the Guardians of the Galaxy attraction would be joined by Spider-Man and the Avengers as part of the new immersive superhero-themed area at the park. Disney initially announced on March 11, 2020, that Avengers Campus would open on July 18, 2020, but was delayed due to the theme parks being shut down caused by the COVID-19 pandemic and two stay at home orders issued by California Governor Gavin Newsom . In late December 2020, Disney announced that Avengers Campus

23349-402: The nine or twelve film deals were rare. The actors' contracts also feature clauses that allow Marvel to use up to three minutes of an actor's performance from one film in another, which Marvel describes as "bridging material". By the start of Phase Four, Marvel Studios was no longer contracting actors for a large number of projects, with deal lengths varying for each actor and project. Feige said

23530-480: The number of projects being produced by the studio in a short amount of time, Marvel Studios decided to move away from having an Avengers crossover film at the end of each Phase and instead decided to have a crossover culmination at the end of "The Multiverse Saga" with Avengers: The Kang Dynasty and Avengers: Secret Wars (2027). The studio was excited to explore Kang the Conqueror as an overarching villain of

23711-416: The others to form a plan to stop Ultron, who is discovered to have forced the team's friend Dr. Helen Cho to perfect a new body for him. Rogers, Romanoff, and Barton find Ultron and retrieve the synthetic body, but Ultron captures Romanoff. Returning to Avengers Tower, the Avengers fight amongst themselves when Stark and Banner secretly upload J.A.R.V.I.S.—who is still operational after hiding from Ultron inside

23892-451: The phases of the MCU. However, these lookbooks are not always shown to directors, with Marvel sometimes preferring to let the director offer their own ideas first. When choosing a director for a project, Marvel Studios looks for filmmakers to hire who can guide a film. Some of their choices for directors have been considered "out-of-left-field based on those director's previous work. On this, Feige remarked that "you don't have to have directed

24073-533: The platform, Stark goes to save Potts – who had been kidnapped and subjected to Extremis — as Rhodes saves the president. Stark summons his Iron Man suits, controlled remotely by J.A.R.V.I.S., to provide air support. Potts, having survived the Extremis procedure, kills Killian. Stark orders J.A.R.V.I.S. to remotely destroy all of the Iron Man suits as a sign of his devotion to Potts, and undergoes surgery to remove

24254-650: The prestigious Phillips Academy in Andover before entering MIT at age 14 and graduating summa cum laude at 17. On December 16, 1991, when Stark was 21, his parents went away to the Bahamas , but planned to stop at the Pentagon to deliver Super Soldier Serum Howard had redeveloped. Instead, both are killed in a car accident—later revealed to be an assassination carried out by the Winter Soldier , who

24435-505: The projects and distribution. Avi Arad , head of Marvel Entertainment's film division known as Marvel Films , was pleased with director Sam Raimi 's Spider-Man film trilogy (2002–2007) at Sony Pictures and Columbia but was less enthused with some of the other films. Arad decided to form Marvel Studios , Hollywood's first major independent film studio since DreamWorks Pictures was founded in 1994. Kevin Feige , Arad's second-in-command, realized that unlike Spider-Man , Blade , and

24616-472: The proposal is, and that's on us to agree or disagree," Downey said. "When things are going great, there's a lot of agreement." He added, "It's that thing of: Why give up the belt when it feels like you can barely get jabbed?" In April 2016, Downey expressed openness to appearing in a potential fourth Iron Man film, saying "I could do one more." Downey's Marvel contract expired following Avengers: Endgame , where Stark dies. Stark's fashion sense evolved over

24797-479: The protagonists of 1970s films such as The French Connection (1971), where "the idiosyncrasies of the heroes is what made them exciting." In Avengers: Age of Ultron , Stark has become the benefactor of the Avengers. On how his character evolves after the events of Iron Man 3 , Downey said, "I think he realizes that tweaking and making all the suits in the world—which is what he has been doing—still didn't work for that thing of his tour of duty that left him

24978-547: The reason that all the filmmakers are on board is that their movies need to stand on their own. They need to have a fresh vision, a unique tone, and the fact that they can interconnect if you want to follow those breadcrumbs is a bonus." —Marvel Studios president Kevin Feige on constructing a shared film universe To raise capital, the studio secured funding from a seven-year, $ 525 million revolving credit facility with Merrill Lynch . Marvel planned to release individual films for their main characters and then merge them in

25159-533: The release of The Marvel Cinematic Universe: An Official Timeline in October 2023, Feige wrote in its foreword that Marvel Studios only considered, at that time, projects developed by them in their first four phases as part of their " Sacred Timeline ", but acknowledged the history of other Marvel films and television series that would exist in the larger multiverse and said they were "canonical to Marvel". In January 2024, Winderbaum acknowledged that Marvel Studios had previously been "a little bit cagey" about what

25340-429: The rest being merely inspired by the MCU "where we get to show off all the characters from the film in costume and in comic form". In August 2011, Marvel announced a series of direct-to-video short films called Marvel One-Shots . The name was derived from the label used by Marvel Comics for their one-shot comics . Winderbaum said the shorts were "a fun way to experiment with new characters and ideas" and to expand

25521-542: The richest man in the world". Stark's clothing has been described as alternating between "a sweet suit with some shades" in his corporate look, "or a t-shirt, jeans, and an arc reactor" in his personal time. His fashion sense has been referred to as "part Mob boss and part Big Bang Theory cast member", and alternating "between boxy pinstripe suits and faux-ironic vintage tees". Tony Stark has worn multiple different armors in his MCU appearances. For Iron Man , Stan Winston and his company built metal and rubber versions of

25702-526: The role in the film Spider-Man: No Way Home (2021). Additionally, Vincent D'Onofrio first reprised his role as Wilson Fisk / Kingpin from Daredevil in the Disney+ series Hawkeye (2021). Marvel Studios releases its films in groups called "Phases". The first three phases are collectively known as "The Infinity Saga". Phase One consists of Iron Man (2008), The Incredible Hulk (2008), Iron Man 2 (2010), Thor (2011), and Captain America: The First Avenger (2011), and concludes with

25883-639: The scepter, along with Chitauri ships from the Battle of New York under construction. Wanda sneaks up behind him and uses her mind manipulation powers to give him a haunting vision: the death of all the Avengers except him. Stark awakens from the vision and retrieves Loki's scepter. Returning to the Avengers Tower, Stark and Bruce Banner discover an artificial intelligence within the scepter's gem, and secretly decide to use it to complete Stark's " Ultron " global defense program. The unexpectedly sentient Ultron eliminates Stark's A.I. J.A.R.V.I.S. and attacks

26064-441: The screenwriting process, especially adding humor to the film. Downey explained, "What I usually hate about these [superhero] movies [is] when suddenly the guy that you were digging turns into Dudley Do-Right , and then you're supposed to buy into all his 'Let's go do some good!' That Eliot Ness -in-a-cape-type thing. What was really important to me was to not have him change so much that he's unrecognizable. When someone used to be

26245-543: The series. In September 2019, Sony created a real version of the fictional The Daily Bugle website as part of a viral marketing campaign to promote the home media release of Spider-Man: Far From Home (2019). Inspired by real-world "conspiracy-pushing" websites such as Alex Jones 's InfoWars , the website features J. K. Simmons reprising his role as J. Jonah Jameson in a video where he speaks out against Spider-Man before asking viewers to "like and subscribe". In December 2020, Marvel Studios announced I Am Groot ,

26426-406: The shrapnel embedded near his heart. He pitches his obsolete chest arc reactor into the sea, musing that he will always be Iron Man. In 2015, Stark and the Avengers raid a Hydra facility commanded by Wolfgang von Strucker , who has been experimenting on siblings Pietro and Wanda Maximoff using the scepter previously wielded by Loki. While the team fights outside, Stark enters the lab and finds

26607-470: The source material. The television series Loki and What If...? were the first to explore the concept of the multiverse within the MCU, as well as the film Spider-Man: No Way Home , which connected the MCU to other Spider-Man film franchises by featuring characters from Sam Raimi 's Spider-Man trilogy , Marc Webb 's The Amazing Spider-Man films , and Sony's Spider-Man Universe (SSU). The SSU film Venom: Let There Be Carnage briefly featured

26788-537: The stone and departs for Earth, retrieves the final stone, and activates the Infinity Gauntlet. Stark and Nebula , stranded on Titan, watch as Parker and others are turned to dust . Stark and Nebula are rescued from space by Carol Danvers and returned to Earth, where Stark chooses to retire and raise his daughter Morgan , with Potts. Later, he constructs a secret beach house lab in Mexico for Banner to merge his two identities and spent some time with him including making

26969-418: The streaming service, which he felt was important for the wider company. In September 2018, Marvel Studios was reported to be developing several limited series centered on "second-tier" characters from the MCU films who had not and were unlikely to headline their own films. Each series was expected to be six to eight episodes and would be produced by Marvel Studios rather than Marvel Television, with Feige taking

27150-426: The studio are marketed as " Marvel Studios Special Presentations ". The Guardians of the Galaxy Holiday Special (2022), a Special Presentation, was the first project Marvel Studios began planning for Disney+. In July 2019, Feige announced the Phase Four slate at San Diego Comic-Con , consisting of films and, for the first time, television event series on Disney+. The Phase Four slate includes What If...? ,

27331-501: The studio was looking for actors who were excited to join the franchise and appear in multiple projects without being locked into contractual obligations. He also noted that they were starting to include theme park attractions in actors' deals. By December 2020, because of the impact COVID-19 had on theaters and film studios shifting away from theatrical releases, Marvel Studios began exploring updated contracts for actors, writers, directors, and producers to receive adjusted compensation in

27512-491: The suit is severely damaged. At his birthday party, Stark gets drunk while wearing the Mark IV suit. Rhodes dons Stark's Mark II prototype armor and tries to restrain him. The fight ends in a stalemate, so Rhodes confiscates the Mark II for the U.S. Air Force . Stark discovers a hidden message from his father, a diagram of the structure of a new element, which Stark successfully synthesizes and integrates into his arc reactor as

27693-471: The timeline similar to their release order, Phase Three saw many of the films overlapping with each other in the timeline, while also introducing the first prequel property, Captain Marvel . The Phase Three film Avengers: Endgame featured characters traveling into the past and introduced a five-year time jump, with many subsequent releases in Phase Four and Phase Five set after Endgame ' s events in

27874-627: The timeline. The television series Loki and What If...? were the first properties to occur outside of the main timeline and explore alternative timelines and universes. There have been numerous attempts by Marvel Studios and others to codify the events of the MCU, which have been subject to perceived continuity errors , resulting in Marvel Studios releasing an official timeline book in 2023 for their first four phases that were designated as part of their " Sacred Timeline ". This book did not feature projects produced by other companies, such as Marvel Television's series which all had been loosely connected to

28055-408: The true start to Marvel Studios' exploration and use of the Fox characters, and said every project after it would be part of the MCU's "Mutant era". Some of the films between Deadpool & Wolverine and Secret Wars featured additional X-Men characters, with Feige saying the story of Secret Wars would lead into a "new age of mutants" and the X-Men being introduced to the MCU. Marvel Television

28236-411: The universe to network television with Agents of S.H.I.E.L.D. on ABC in 2013 before further expanding to streaming television on Netflix and Hulu and to cable television on Freeform . They also produced the digital series Agents of S.H.I.E.L.D.: Slingshot (2016). Marvel Studios began producing their own television series for streaming on Disney+ , starting with WandaVision in 2021 as

28417-556: The vacancy left by Stark as Iron Man by using the software he developed for Stark, B.A.R.F., to augment illusions of creatures known as the Elementals , presenting himself as a hero known as Mysterio in "defeating" them. He uses Stark's glasses to conduct drone attacks in London , targeting Parker. Parker eventually foils Beck's plots and retakes the glasses, and he designs his own Spider-Man suit using technology from Stark Industries, in

28598-557: The villain, King Thanos. In early June 2024, Disneyland announced that the Doctor Strange: Mysteries of the Mystic Arts show would have its final performance by June 30, 2024. Doctor Strange would still make appearances throughout Avengers Campus. In July 2024, it was announced that Wade Wilson / Deadpool would appear at Avengers Campus for a limited time, marking the first time that Disney Parks have featured

28779-468: The wider "Marvel Cosmic Universe", although Gunn became the co-CEO of DC Studios in November 2022 and signed a four-year deal to work exclusively on DC Comics -based projects. For Phase Three, there was a large amount of collaboration between the filmmakers of the individual character films and the filmmakers of the crossover films Avengers: Infinity War and Avengers: Endgame , which were directed by

28960-542: The world continues to mourn Stark, Parker receives glasses that can access Stark's artificial intelligence E.D.I.T.H., with a message that establishes him as Stark's chosen successor. Parker is however tricked by disgruntled former Stark Industries employee Quentin Beck into giving him the glasses, as Parker sees him as a more worthy successor. Beck, leading a team of other ex-Stark Industries employees such as William Ginter Riva , and angered at being fired by Stark, seeks to fill

29141-465: The wormhole but the Hulk saves him from crashing into the ground. Stark and the other Avengers capture Loki and Thor takes custody of him. Stark develops PTSD from his experiences during the alien invasion, resulting in panic attacks . Restless, he builds several dozen Iron Man suits, creating friction with girlfriend Pepper Potts. Seven months after the invasion, Happy Hogan is badly injured in one of

29322-507: The writers "to bring him to a point in his life where he was willing to submit to an authority, where he felt it was the right thing to do." Joe Russo added that because of the visions Stark saw in Age of Ultron , he now has a guilt complex which "drives him to make very specific decisions", calling his emotional arc "very complicated". Downey's personal trainer Eric Oram stated that the trick to pitting Rogers against Stark, "is to show Iron Man using

29503-748: The writers' room, editing, on set, casting—every step of the production goes through the Marvel team to tell the best story that we can". He said the studio was able to work on so many series across different networks and platforms because all they needed was one person working on each series to help "guide the process". Actors appearing in Marvel Television series, such as Charlie Cox (who portrayed Matt Murdock / Daredevil in Daredevil ) and Adrianne Palicki ( Bobbi Morse / Mockingbird in Agents of S.H.I.E.L.D. ), were contractually obliged to appear in

29684-937: Was also attracted to Downey from his performance in Kiss Kiss Bang Bang (2005), with Downey frequently conversing with that film's director, Shane Black , about the script and dialogue in Iron Man . Robert Downey Jr. portrays Tony Stark in the Marvel Cinematic Universe films Iron Man (2008), Iron Man 2 (2010), The Avengers (2012), Iron Man 3 (2013), Avengers: Age of Ultron (2015), Captain America: Civil War (2016), Spider-Man: Homecoming (2017), Avengers: Infinity War (2018), and Avengers: Endgame (2019). In addition, Downey makes an uncredited cameo appearance in The Incredible Hulk (2008). In Spider-Man: Far From Home (2019), Stark appears in archival footage from Captain America: Civil War , and also appears via archive footage in

29865-619: Was announced in 2016, as part of the park's expansion plan. It will take over part of Tomorrowland and will be themed as the Stark Expo based in Hong Kong , where guests are asked to join the Super Heroes in their battles. This version entered phase 2 in 2019, which includes Ant-Man and The Wasp: Nano Battle! in the Science and Technology Pavilion of Stark Expo, along with a new retail facility and themed food. This new attraction joined

30046-415: Was announced in July as Daredevil: Born Again . In 2008, the first comic book to tie-into the MCU was released. Quesada explained that these comics would be set within the continuity of the films, but were not intended to be direct adaptions. Rather, they would explore "something that happened off screen" or flesh out something briefly mentioned. Feige was involved with the creation of the comics, with

30227-410: Was done, along with the previously established Marvel Spotlight banner, to help indicate to audiences that they did not have to watch all of the studio's projects to understand the overall story and could choose which storylines and characters under these banners to follow. At San Diego Comic-Con 2024, the fifth Avengers film was retitled Avengers: Doomsday (2026), with Robert Downey Jr. cast as

30408-632: Was established by crossing over common plot elements, settings, cast, and characters. Marvel Studios releases its films in groups called "Phases", with the first three phases collectively known as "The Infinity Saga" and the following three phases as "The Multiverse Saga". The first MCU film, Iron Man (2008), began Phase One which culminated in the 2012 crossover film The Avengers . Phase Two began with Iron Man 3 (2013) and concluded with Ant-Man (2015), while Phase Three began with Captain America: Civil War (2016) and concluded with Spider-Man: Far From Home (2019). Black Widow (2021)

30589-433: Was folded into Marvel Studios, with Marvel Studios taking over production of the remaining series and no further series expected to be developed by Marvel Television. In January 2021, Feige said "never say never" to potentially reviving the Netflix series, but noted that Marvel Studios was focused on their new Disney+ series. In May 2022, Marvel Studios was revealed to be developing a new Daredevil series for Disney+, which

30770-514: Was launched in June 2010 with Jeph Loeb as head, and had entered into discussions with ABC to create a show set in the MCU by July 2012; the network went on to release Agents of S.H.I.E.L.D. , Agent Carter , and Inhumans . The latter was a co-production with IMAX Corporation . In November 2013, Disney was set to provide Netflix with the live-action series Daredevil , Jessica Jones , Luke Cage , and Iron Fist , building up to

30951-809: Was mind-controlled by Hydra to steal the serum. As a result, Stark inherited his father's company, becoming CEO of Stark Industries. Over the years, he became well known as a weapons designer and inventor, and lived a playboy lifestyle . At a New Year's Eve party for the new millennium , he attended a conference in Bern where he met scientists Maya Hansen , inventor of the Extremis experimental regenerative treatment, and Aldrich Killian , rejecting an offer to work for Killian's Advanced Idea Mechanics . In 2010, Stark travels to war-torn Afghanistan with his friend and military liaison Lieutenant Colonel James Rhodes to demonstrate Stark's new "Jericho" missile. After

31132-408: Was not in the final film, with director Cate Shortland stating that she and Kevin Feige decided against adding Stark or any other heroes to the film in order for Romanoff to stand on her own, and screenwriter Eric Pearson adding that it was determined that the scene did not add anything new to the story. Stark returns in the Disney+ animated series What If...? , although Mick Wingert voices

31313-452: Was on board for it and thinks that it's fun. Primarily because we've always remained consistent saying that the movie that we are making comes first. All of the connective tissue, all of that stuff is fun and is going to be very important if you want it to be. If the fans want to look further and find connections, then they're there. There are a few big ones obviously, that hopefully the mainstream audience will [be] able to follow as well. But...

31494-641: Was part of their Sacred Timeline, noting how there had been the corporate divide between what Marvel Studios created and what Marvel Television created. He continued that as time had passed, Marvel Studios began to see "how well integrated the [Marvel Television] stories are" and personally felt confident in saying Marvel Television's Daredevil was part of the Sacred Timeline. This section includes characters who will appear or have appeared in at least three MCU films/series and received main billing credit in at least two franchises. Additionally, Paul Bettany

31675-416: Was planning to produce its own films independently and distribute them through Paramount Pictures . Previously, Marvel had co-produced several superhero films based on Marvel Comics with Columbia Pictures , New Line Cinema , 20th Century Fox , and others. Marvel made relatively little profit from these licensing deals and wanted to get more money out of its films while maintaining artistic control of

31856-447: Was released on September 6, 2023. WHIH Newsfront (2015–16) is an in-universe current affairs show that serves as a viral marketing campaign for some of the MCU films, created in partnership with Google for YouTube . The campaign is an extension of the fictional news network WHIH World News, which is seen reporting on major events in many MCU films and television series. Leslie Bibb reprises her role as Christine Everhart from

32037-490: Was reprehensible"; this was reported to be a disagreement with a Disney executive over the censoring of gay pride elements in Quantumania so the film could be released in Kuwait in compliance with the country's restrictive anti-LGBTQ laws . A Disney spokesperson reiterated that Alonso was fired due to "an indisputable breach of contract and a direct violation of company policy" among other factors. Disney and Alonso reached

32218-424: Was responsible for Stark's captivity. Stark manages to get to his original reactor to replace it and defeats Stane. The next day, The Chronicles dubs Tony's alter-ego "The Iron Man" on their newspaper headline, which he likes and takes the moniker, feeling it is catchy and sounded great when saying, evoking an aura of him being invincible despite the inaccuracy (the suit is made of titanium gold instead of iron). At

32399-555: Was scheduled to open in 2021. Due to a 1994 contract with Universal Parks & Resorts , Disney cannot use the "Marvel" name in the park's branding or attractions. In April 2021, Disney announced that the area would open on June 4, 2021. On February 28, 2022, to honor Stan Lee , the park dedicated a plaque by an entrance to the Campus surrounded by blue planters as Lee would have celebrated his 100th Birthday in December 2022. The plaque's inscription reads: "We dedicate Avengers Campus to

32580-476: Was the first actor to portray two main characters within the universe, voicing Tony Stark's artificial intelligence J.A.R.V.I.S. and portraying Vision. J. K. Simmons became the first actor to reprise a non-MCU role in the MCU when he appeared as J. Jonah Jameson (a role he played in Sam Raimi's Spider-Man trilogy from 2002 to 2007) in Spider-Man: Far From Home . Prior to his death in 2018, Stan Lee,

32761-416: Was wrong about Parker and invites him to become an Avenger full-time, but Parker declines. Potts emerges from a packed press conference, called to make the announcement, and Stark decides to use the opportunity to instead propose to Potts. At the end of the film, he returns the suit to Peter. In 2018, Stark and Potts are in a New York City park discussing having children, when Banner, who had disappeared after

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