The Borscht Corporation is a 501(c)(3) nonprofit that creates short films and videos in and about the city of Miami, Florida . In addition to hosting a quasi-annual film festival that screens their work, Borscht Corp. provides financial and technical support to its commissioned filmmakers.
79-566: Since receiving a challenge grant from the John S. and James L. Knight Foundation in 2010, Borscht Corp. has spearheaded productions by untested moviemakers and provided a creative platform for underrepresented (often Latin American) identities in film. Borscht Corp. hosts a quasi-annual film festival in Miami that functions as a venue to share their work. Named one of the 25 Coolest Film Festivals in
158-490: A 30-minute program of music videos called Video Jukebox , that first aired around the time of MTV's launch and lasted until late 1986. Also around this time, HBO, as well as other premium channels such as Cinemax , Showtime and The Movie Channel , occasionally played one or a few music videos between movies. SuperStation WTBS launched Night Tracks on June 3, 1983, with up to 14 hours of music video airplay each late night weekend by 1985. Its most noticeable difference
237-492: A Borscht Corp. retrospective in 2016. Thirteen of Borscht Corp.'s core members and alumni—Bernardo Britto, Lucas Leyva, Jillian Mayer , Terence Nance , Celia Rowlson-Hall , Marnie Ellen Hertzler, Barry Jenkins , Alex Lim Haas, Robin Comisar, Sam Kuhn , Faren Humes, Keisha Rae Witherspoon and Sebastián Silva —have been named to Filmmaker Magazine's annual list of the 25 New Faces of Independent Film. Three were named to
316-399: A consistent brand across all of its music-related shows. This style of channel-wide branding came to an end as MTV drastically reduced its number of music-related shows in the early to mid 2000s. Around this time, MTV introduced a static and single color digital on-screen graphic mainly grey during on-air and some color to be shown during all of its programming. Starting with the premiere of
395-592: A grant. (Before 2010, an organization had to be a registered section 501(c)(3) non-profit organization.) The process of asking for a grant begins with a letter of inquiry describing the project concept. In addition to the foundation's regular granting program, there are three contests (calls for entries): The Knight News Challenge , the Knight Arts Challenge and the Knight Community Information Challenge . In 2011
474-572: A limited number of grants to those cities. Despite several family ties, the foundation was legally independent of Knight-owned newspapers. Newspaper contributions to the foundation stopped five years later. At that time, the Knights' mother Clara, who died on November 12, 1965, left her inheritance of 180,000 shares of Knight stock to the foundation. The stock was valued at $ 5.2 million. Two years later, in 1974, Knight Newspapers merged with Ridder Publications to create Knight-Ridder Inc. , which created
553-523: A money-losing venture, Turner sold it to MTV, who redeveloped the channel into VH1. The founders of Financial News Network , Glenn Taylor and Karen Tyler tried to capitalize on the concept by launching Discovery Music Network, which was set to be a cable network, and has plans to set up the Discovery Broadcasting System, which consists of the aforementioned network, along with computer and business networks, but it never got off
632-448: A revised logo in tandem with the 2010 version, doing away with the 3D effect inherited from its predecessors (much akin to the current MTV Video Music Awards variant). That logo is revealed to be an alternate variant of the current logo designed by the design agency Loyalkaspar, which pays homage to MTV of the past with the red-yellow-blue color combination and the 3D effect mainly inherited from its predecessor logo. The new logo's rollout
711-588: A statement later contradicted by CBS head of Business Affairs David Benjamin in Vanity Fair . According to The Austin Chronicle , Jackson's video for the song "Billie Jean" was "the video that broke the color barrier, even though the channel itself was responsible for erecting that barrier in the first place." But change was not immediate. "Billie Jean" was not added to MTV's "medium rotation" playlist (two to three airings per day) until it reached No. 1 on
790-517: A study by the Gay and Lesbian Alliance Against Defamation found that of 207.5 hours of prime time programming on MTV, 42% included content reflecting the lives of gay, bisexual and transgender people. This was the highest in the industry and the highest percentage ever. In 2018, MTV launched a new production unit under the MTV Studios name focused on producing new versions of MTV's library shows. It
869-466: A target of criticism by different groups about programming choices, social issues, political correctness , sensitivity, censorship, and a perceived negative social influence on young people. Portions of the content of MTV's programs and productions have come under controversy in the general news media and among social groups that have taken offense. Some within the music industry criticized what they saw as MTV's homogenization of rock 'n' roll, including
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#1732794143495948-554: A trademark on the initials MTV , registered with the Hungarian copyright office, sued the American MTV (Music Television) network for trademark infringement when the Hungarian version of the music channel was launched in 2007. The suit is still ongoing. During the 1989 MTV Video Music Awards ceremony, comedian Andrew Dice Clay did his usual "adult nursery rhymes" routine (which he had done in his stand-up acts), after which
1027-639: A week in the fall dedicated to brand new music videos; and week-long specials that culminated in a particular live event, such as Wanna be a VJ and the Video Music Awards . At the end of each year, MTV takes advantage of its home location in New York City to broadcast live coverage on New Year's Eve in Times Square . Several live music performances are featured alongside interviews with artists and bands that were influential throughout
1106-426: A year after taking the reins, Maidenburg fell ill. The foundation's headquarters moved from Akron, Ohio to Miami in 1990. At that time, the foundation's portfolio was valued at $ 522 million and staff had grown to 14 employees. On February 5, 1991, James Knight died, leaving a bulk of his estate, $ 200 million, to the foundation. Hills succeeded as chairman of the board. With the foundation besieged by requests in
1185-505: Is used worldwide, but not everywhere existentially. The new logo was first used on MTV Films logo with the 2010 film Jackass 3D . MTV's rebranding was overseen by Popkern. On June 25, 2015, MTV International rebranded its on-air look with a new vaporwave and seapunk -inspired graphics package. It included a series of new station IDs featuring 3D renderings of objects and people, much akin to vaporwave and seapunk "aesthetics". Many have derided MTV's choice of rebranding, insisting that
1264-526: The Billboard Hot 100 chart. In the final week of March, it was in "heavy rotation", one week before the MTV debut of Jackson's " Beat It " video. Prince's " Little Red Corvette " joined both videos in heavy rotation at the end of April. At the beginning of June, " Electric Avenue " by Eddy Grant joined "Billie Jean", which was still in heavy rotation until mid-June. At the end of August, " She Works Hard for
1343-627: The ABC network showed only selected highlights during primetime, MTV broadcast 16 hours of coverage. Along with VH1 , MTV broadcast the Live 8 concerts, a series of concerts set in the G8 states and South Africa, on July 2, 2005. Live 8 preceded the 31st G8 summit and the 20th anniversary of Live Aid. MTV drew heavy criticism for its coverage of Live 8. The network cut to commercials, VJ commentary, or other performances during performances. Complaints surfaced on
1422-692: The Inter American Press Association , a press advocacy group, in Miami. After Creed Black assumed the presidency of the foundation in 1988, its national presence grew. In 1990, the board of trustees voted to relocate its headquarters from Akron, Ohio , to Miami , Florida , where it has been headquartered since. From 1907 to 1933, Charles Landon Knight , publisher of the Akron Beacon Journal , provided tuition assistance to college students in need. Following their father's death, John S. and James L. Knight created
1501-989: The Museum of Modern Art and the Guggenheim in New York City to the AFI , Rotterdam International , Sundance , SXSW , Toronto International , Tribeca , and Venice Film Festivals . In 2015, Borscht Corp. was the subject of two retrospectives: one at the CERN in Geneva, Switzerland as part of the Cineglobe International Film Festival, and another at the Independent Filmmaker Project's Media Center in Brooklyn, New York. The Los Angeles County Museum of Art (LACMA) will host
1580-713: The New York Times ' list of 20 Directors to Watch in 2013— Barry Jenkins , Terence Nance , and Sebastián Silva . Borscht Corp. has received grants from the John S. and James L. Knight Foundation, Creative Capital , and Time Warner OneFifty. Bernardo Britto's animated shorts Places Where We Lived and Yearbook were both awarded the Animated Short Grand Jury Prize at the AFI Fest in 2013 and 2014, respectively. His short film Glove received
1659-1000: The Sundance Film Festival , with two of them winning Jury Prizes. In each of the 2016 and 2018 editions of Sundance, Borscht had four projects in competition. Fourteen Borscht Corp short films have screened at SXSW Film Festival , with three winning jury prizes. Eight Borscht Corporation short films have screened at AFI Fest , with three winning jury prizes. Ten Borscht Corp short films have been acquired by The Criterion Collection and are streaming on The Criterion Channel . As of 2018, Borscht Corp shorts have collectively won fifty-one awards at film festivals. At least twenty-one Borscht Corp commissions have been selected as Vimeo Staff Picks. Borscht Corp. productions have seen media coverage from sites, television networks, and publications as varied as Art Papers , CBS News , Interview , The New Yorker and VICE . Their work has screened at hundreds of venues worldwide, from
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#17327941434951738-463: The "M" is an apple and the snake is the "TV". And for 1984's ID "Art History", the logo is shown in different art styles. The only constant aspects of MTV's logo at the time were its general shape and proportions, with everything else being dynamic. MTV launched on August 1, 1981, with an extended network ID featuring the first landing on the Moon (with still images acquired directly from NASA ), which
1817-400: The 40th anniversary of the network's launch in 2021, current MTV Entertainment Group president Chris McCarthy acknowledged that "(o)ne of the bigger mistakes in the early years was not playing enough diverse music ... but the nice thing that I've always learned at MTV is we have no problem owning our mistakes, quickly correcting them and trying to do the right thing and always follow where
1896-866: The Animated Short Grand Jury Award at the 2016 SXSW Film Festival. Britto's animated short Yearbook received the Short Film Jury Prize at the Sundance Film Festival in 2014. Jillian Mayer and Lucas Leyva's (collectively Mayer\Leyva) short video Scenic Jogging was selected by the Guggenheim Museums in New York, Berlin, Bilbao, and Venice to be a part of their YouTube PLAY exhibition in 2010. Mayer\Leyva's short films Life & Freaky Times of Uncle Luke and #PostModem were finalists for
1975-559: The Disney Channel and NBC . The program aired at several times between 1984 and 1999. In 2009, Disney Channel revived the DTV concept with a new series of short-form segments called Re-Micks . Hanna-Barbera created HBTV , similar to DTV in 1985 and in 1986. MTV has edited a number of music videos to remove nudity, references to drugs, sex, violence, weapons, racism, homophobia , and/or advertising. Many music videos aired on
2054-551: The Foundation added a fourth contest, the Black Male Engagement Challenge . In 2015 a grant agreement was reached with Wikimedia Foundation to build a search engine called Knowledge Engine . MTV MTV ( originally an initialism of Music Television ) is an American cable television channel. It was officially launched on August 1, 1981. Based in New York City, it serves as
2133-548: The Foundation's community and arts programs. Knight works in 26 communities in the United States. In eight communities, a local program director leads the work: Another 18 communities have 'Knight Donor Advised Funds' guided by Knight Foundation via local community foundations. In those communities, the local community foundation is the first point of contact for funding: The foundation endows Knight Chairs who are journalists in tenured positions at universities across
2212-497: The Internet over MTV interrupting the reunion of Pink Floyd . In response, MTV president Van Toffler stated that he wanted to broadcast highlights from every venue of Live 8 on MTV and VH1, and clarified that network hosts talked over performances only in transition to commercials, informative segments or other musical performances. Toffler acknowledged that "MTV should not have placed such a high priority on showing so many acts, at
2291-408: The Internet's increasingly disruptive impact on the traditional media industry, Knight began a number of systemic changes in its approach to making grants. As one of his first actions as CEO, Alberto Ibargüen suspended the further creation of endowments of journalism programs at colleges and universities. The premise was that traditional journalism education had to change to meet the unique challenges of
2370-485: The Keys , and Shore Thing . MTV VJs would host blocks of music videos, interview artists and bands, and introduce live performances and other programs from the beach house location each summer. MTV also held week-long music events that took over the presentation of the channel. Examples from the 1990s and 2000s include All Access Week , a week in the summer dedicated to live concerts and festivals; Spankin' New Music Week ,
2449-563: The Knight Memorial Education Fund in 1940 to continue the mission of helping needy Akron college students pay for college. The Akron Beacon Journal also contributed some money to the education fund. In December 1950, the Knight Foundation was created with a beginning balance of $ 9,047, transferred from the education fund. Knight Foundation incorporated in the state of Ohio with the goal of carrying out
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2528-461: The Money " by Donna Summer was in heavy rotation on the channel. Herbie Hancock's " Rockit " and Lionel Richie 's " All Night Long " were placed in heavy rotation at the end of October and the beginning of November respectively. In the final week of November, Donna Summer's " Unconditional Love " was in heavy rotation. When Jackson's elaborate video for " Thriller " was released late that year, raising
2607-459: The Police , Kiss , Culture Club , Billy Idol , Hall & Oates , Cyndi Lauper , Madonna , Lionel Richie , Ric Ocasek , John Mellencamp , Peter Wolf , Joe Elliott , Stevie Nicks , Rick Springfield , and Mick Jagger , interacting with the MTV logo on-air and encouraging viewers to call their pay television providers and request that MTV be added to their local channel lineups. Eventually,
2686-591: The Short Film Grand Jury Prize at the 2012 and 2013 Sundance Film Festivals. In 2015, Mayer\Leyva's web series NO SEASONS —produced in association with MTV —received a Webby Award for Outstanding Reality Series. John S. and James L. Knight Foundation The John S. and James L. Knight Foundation , also known as the Knight Foundation , is an American non-profit foundation that provides grants for journalism, communities, and
2765-496: The United States. Journalism-technology labs in various universities are also funded by Knight Foundation. Knight Foundation funds multimedia training in newsrooms such as National Public Radio and through programs like Knight-Mozilla OpenNews. Knight Foundation presidents have been: John S. Knight , James L. Knight , Lee Hills , Creed C. Black , Hodding Carter III (1997–2005), and Alberto Ibargüen (2005–present). Any individual or U.S.-based organization may apply for
2844-619: The Video Music Awards were MTV's most watched annual event. MTV began its annual Spring Break coverage in 1986, setting up temporary operations in Daytona Beach, Florida , for a week in March, broadcasting live eight hours per day. "Spring break is a youth culture event", MTV's vice president Doug Herzog said at the time. "We wanted to be part of it for that reason. It makes good sense for us to come down and go live from
2923-552: The World by MovieMaker Magazine , the Borscht Film Festival has simultaneously been hailed as "the weirdest film festival on the planet." Borscht Corporation holds open calls asking for project ideas from artists from, living in, or inspired by Miami. They seek out both first-time filmmakers from the community and invite guest filmmakers to collaborate. Twenty short films commissioned by Borscht Corp. have screened at
3002-497: The all Prince theme on the channel back in the 90s. A few markets also launched music-only channels including Las Vegas' KRLR-TV (now KSNV ), which debuted in the summer of 1984 and branded as "Vusic 21". The first video played on that channel was "Video Killed the Radio Star", following in the footsteps of MTV. Shortly after TBS began Night Tracks , NBC launched a music video program called Friday Night Videos , which
3081-401: The artistic style was centered on denouncing corporate capitalism (many aesthetic pieces heavily incorporate corporate logos of the 1970s, 80s and 90s, which coincidentally include MTV's original logo) rather than being embraced by major corporations like MTV. Many have also suggested that MTV made an attempt to be relevant in the modern entertainment world with the rebrand. In addition to this,
3160-506: The arts. The organization was founded as the Knight Memorial Education Fund in 1940. For its first decade, most of its contributions came from the Akron Beacon Journal and Miami Herald . The fund was incorporated as Knight Foundation in 1950 in Ohio, and reincorporated as the John S. and James L. Knight Foundation in Florida in 1993. Its first grant in the area of journalism was given to
3239-448: The audience is going." Before 1983, Michael Jackson also struggled for MTV airtime. To resolve the struggle and finally "break the color barrier", the president of CBS Records , Walter Yetnikoff , denounced MTV in a strong, profane statement, threatening to take away its right to play any of the label's music. However, Les Garland, then acquisitions head, said he decided to air Jackson's " Billie Jean " video without pressure from CBS,
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3318-558: The bar for what a video could be, the network's support for it was total; subsequently, more pop and R&B videos were played on MTV. Following Jackson's and Prince's breakthroughs on MTV, Rick James did several interviews where he brushed off the accomplishment as tokenism , saying in a 1983 interview, in an episode of Mike Judge Presents: Tales from the Tour Bus on James, that "any black artist that [had] their video played on MTV should pull their [videos] off MTV." HBO also had
3397-468: The center of it, because obviously the people there are the kinds of people who watch MTV." The channel later expanded its beach-themed events to the summer, dedicating most of each summer season to broadcasting live from a beach house at different locations away from New York City, eventually leading to channel-wide branding throughout the summer in the 1990s and early 2000s such as Motel California , Summer Share , Isle of MTV , SoCal Summer , Summer in
3476-559: The centerpiece of its programming. The channel's programming has covered a wide variety of genres and formats aimed at adolescents and young adults . In addition to its original programming, MTV has also aired original and syndicated programs from Paramount-owned siblings and third-party networks. MTV is also a producer of films aimed at young adults through its production label, MTV Films, and has aired both its own theatrically released films and original made-for-television movies from MTV Studios in addition to acquired films. In 2010,
3555-649: The channel were either censored, moved to late-night rotation, or banned entirely from the channel. In the 1980s, parent media watchdog groups such as the Parents Music Resource Center (PMRC) criticized MTV over certain music videos that were claimed to have explicit imagery of satanism . As a result, MTV developed a strict policy on refusal to air videos that may depict Satanism or anti-religious themes. This policy led MTV to ban music videos such as " Jesus Christ Pose " by Soundgarden in 1991 and " Megalomaniac " by Incubus in 2004; however,
3634-410: The channel. David Bowie also questioned MTV's lack of black artists during an on-air interview with VJ Mark Goodman in 1983. MTV's original head of talent and acquisition, Carolyn B. Baker, who was black, questioned why the definition of music had to be so narrow, as did a few others outside the network. Years later, Baker said, "The party line at MTV was that we weren't playing black music because of
3713-468: The controversial band Marilyn Manson was among the most popular rock bands on MTV during the late 1990s and early 2000s. On September 28, 2016, on an AfterBuzz TV live stream, Scout Durwood said that MTV had a " no appropriation policy " that forbid her from wearing her hair in cornrows in an episode of Mary + Jane . She said, "I wanted to cornrow my hair, and they were like, 'That's racist.'" Magyar Televízió , Hungary's public broadcaster who has
3792-474: The digital age. Knight also began experimenting with non-traditional approaches to connecting with new grantees, such as contests that limited grantees to 150 words to describe ideas and were open to anybody. The first of these contests, the Knight News Challenge, sought ideas that used "digital technology to inform communities." In addition to Knight's pivot toward funding digital innovations,
3871-550: The early 1990s for emergency funding to "save our symphony," Penelope McPhee, director of the Arts Program, designed the Magic of Music initiative . In 1992, Knight launched the five-year initiative with $ 5.4 million in grants to build the connection between orchestras and their audiences. In 1999, the foundation approved a second phase, expanding the program to a total of $ 13 million over 12 years. Knight-Ridder newspapers and
3950-547: The expense of airing complete sets by key artists." He also blamed the Pink Floyd interruption on a mandatory cable affiliate break. MTV averaged 1.4 million viewers for its original July 2 broadcast of Live 8. Consequently, MTV and VH1 aired five hours of uninterrupted Live 8 coverage on July 9, with each channel airing other blocks of artists. MTV's logo was designed in 1981 by Manhattan Design (a collective formed by Frank Olinsky, Pat Gorman and Patty Rogoff) under
4029-405: The first act with people of color to perform on MTV; their song "Rat Race" was the 58th video on the station's first broadcast day. MTV refused other black artists' videos, such as Rick James ' " Super Freak ", because they did not fit the channel's carefully selected album-oriented rock format at the time. The exclusion enraged James, who publicly advocated the addition of more black artists to
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#17327941434954108-534: The flagship property of the MTV Entertainment Group , part of Paramount Media Networks , a division of Paramount Global . The channel originally aired music videos and related programming as guided by television personalities known as video jockeys , or VJs. MTV, as one of the American cable channels available in other countries, eventually gained a massive cult following , becoming one of
4187-575: The foundation also doubled down on its support of the First Amendment, funding regular surveys that gauged high school students' awareness of it, and helping create organizations like the Knight First Amendment Institute at Columbia University to "preserve and expand First Amendment rights in the digital age through research and education, and by supporting litigation in favor of protecting freedom of expression and
4266-482: The foundation held ties to 26 U.S. cities and in 1998, the foundation's board of trustees voted to permanently fund these 26 cities, independent from where Knight-Ridder bought or sold their newspaper business in the future. Across the 26 cities, the foundation deployed program directors to oversee funding initiatives. Each city has a Knight Community Advisory Committee, a group made up of local residents, which offer funding suggestions for their city. In 2005, to address
4345-726: The ground. Shortly after its launch, the Disney Channel aired a program called DTV , a play on the MTV acronym. The program used music cuts, both from past and upcoming artists. Instead of music videos, the program used clips of various vintage Disney cartoons and animated films (from Snow White and the Seven Dwarfs to The Fox and the Hound ) to go with the songs. The program aired in multiple formats, sometimes between shows, sometimes as its own program, and other times as one-off specials. The specials tended to air both on
4424-464: The guidance of original creative director Fred Seibert . The block letter "M" was sketched by Rogoff, with the scribbled word "TV" spraypainted by Olinksky. The primary variant of MTV's logo at the time had the "M" in yellow and the "TV" in red. However, unlike most television networks' logos at the time, the logo was constantly branded with different colors, patterns and images on a variety of station IDs. Examples include 1988's ID "Adam And Eve", where
4503-623: The largest newspaper company in the country at the time. Lee Hills , former president of Knight Newspapers, became Knight-Ridder chairman and CEO. Hills, a foundation trustee since 1960, was the first person outside the family to head Knight Newspapers. In April 1975, John Knight signed his final will, leaving the bulk of his Knight-Ridder shares to Knight Foundation. The foundation opened its first office in Akron with two full-time employees: President Ben Maidenburg , former Akron Beacon Journal executive editor and his secretary, Shirley Follo. More than
4582-471: The major factors in cable programming's rise to fame and American corporations dominating the television economy in the 1990s. In the years since its inception, the channel significantly toned down its focus on music in favor of original reality programming for teenagers and young adults. As of November 2023 , MTV is available to approximately 67,000,000 pay television households in the United States, down from its 2011 peak of 99,000,000 households. MTV
4661-412: The network executives imposed a lifetime ban. Billy Idol 's music video for the song " Cradle of Love " originally had scenes from Clay's film The Adventures of Ford Fairlane when it was originally aired; scenes from the film were later excised. During the 2011 MTV Video Music Awards , Clay was in attendance where he confirmed that the channel lifted the ban. In the wake of controversy that involved
4740-401: The original logo, but without the initialism, the bottom of the "M" being cropped and the "V" in "TV" no longer branching off. This change was most likely made to reflect MTV's more prominent focus on reality and comedy programming and less on music-related programming. However, much like the original logo, the new logo was designed to be filled in with a seemingly unlimited variety of images. It
4819-455: The press." Under Ibargüen, Knight also expanded its support of the arts, through "Knight Arts Challenges" in a number of Knight Communities. The Foundation's website describes grant-making programs in journalism, communities, and the arts. Communities which had Knight-Ridder Newspapers in 1991, at the time of the last founder James L. Knight 's death, are considered to be among the 26 "Knight Communities" which are eligible for funding through
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#17327941434954898-933: The punk band the Dead Kennedys , whose song "M.T.V. – Get Off the Air" was released on their 1985 album Frankenchrist , just as MTV's influence over the music industry was being solidified. MTV was also the major influence on the growth of music videos during the 1980s. During MTV's first few years, very few black artists were featured. The select few in MTV's rotation between 1981 and 1984 were Michael Jackson , Prince , Eddy Grant , Tina Turner , Donna Summer , Joan Armatrading , Musical Youth , The Specials , The Selecter , Grace Jones , John Butcher and Herbie Hancock . Mikey Craig of Culture Club , Joe Leeway of Thompson Twins and Tracy Wormworth of The Waitresses were also black. The Specials, which included black and white vocalists and musicians, were also
4977-480: The rebrand was made on exactly the same day that the social media site Tumblr introduced Tumblr TV, an animated GIF viewer which featured branding inspired by MTV's original 1980s on-air look. Tumblr has been cited as a prominent location of aesthetic art, and thus many have suggested MTV and Tumblr "switched identities". The rebrand also incorporated a modified version of MTV's classic "I Want My MTV!" slogan, changed to read "I Am My MTV". Vice has suggested that
5056-485: The research – but the research was based on ignorance… We were young, we were cutting-edge. We didn't have to be on the cutting edge of racism." Nevertheless, it was Baker who rejected Rick James' "Super Freak" video "because there were half-naked women in it, and it was a piece of crap. As a black woman, I did not want that representing my people as the first black video on MTV." The network's director of music programming, Buzz Brindle, told an interviewer in 2006: "MTV
5135-501: The rules of the rock business." MTV senior executive vice president Les Garland complained decades later, "The worst thing was that 'racism' bullshit ... there were hardly any videos being made by black artists. Record companies weren't funding them. They never got charged with racism." However, critics of that defence pointed out that record companies were not funding videos for black artists because they knew they would have difficulty persuading MTV to play them. In celebrating
5214-403: The short-lived program FNMTV: Friday Night MTV in 2008, MTV started using a updated and cropped version of its original logo for the 30 years during most of its on-air programming. It became MTV's official logo on February 8, 2010, and officially debuted on its website. The channel's full text "MUSIC TELEVISION" was eliminated, with the revised and chopped down on the logo largely the same as
5293-541: The slogan became so ubiquitous that it made an appearance as a lyric sung by Sting on the Dire Straits song " Money for Nothing ", whose music video aired in regular rotation on MTV when it was first released in 1985 and also served as the first video played on its European arm , and became the basis of the music used in the MTV Entertainment Studios production logo . The channel has been
5372-425: The slogan change represents "the current generation's movement towards self-examination, identity politics and apparent narcissism." MTV also introduced MTV Bump, a website that allows Instagram and Vine users to submit videos to be aired during commercial breaks, as well as MTV Canvas, an online program where users submit custom IDs to also be aired during commercial breaks. On February 5, 2021, MTV began to use
5451-674: The tag line, not unlike his failed 'Maypo' revamp. His associate, and Seibert mentor Dale Pon, took over the campaign, both strategically and creatively. Pon was able to get the campaign greenlit when he laughed the tears out of the spots. From then on–with the exception of the closely logos on the first round of commercials–Pon was the primary creative force. All the commercials were produced by Buzz Potamkin and his new company Buzzco Productions, directed first by Thomas Schlamme and Alan Goodman and eventually by Candy Kugel. The campaign featured popular artists and celebrities, including Pete Townshend , Pat Benatar , Adam Ant , David Bowie ,
5530-498: The work of the education fund. At its start, the foundation gave grants for education, social services, cultural organizations and some journalism-related causes. In its first decade, the foundation's financial resources came from contributions from the Akron Beacon Journal and Miami Herald , and from personal grants from John and James Knight. Other Knight newspapers also contributed in the early 1960s; this led to
5609-625: The year. For many years from the 1980s to the 2000s, the channel upheld a tradition of having a band perform a cover song at midnight immediately following the beginning of the new year. Throughout its history, MTV has covered global benefit concert series live. For most of July 13, 1985, MTV showed the Live Aid concerts, held in London and Philadelphia and organized by Bob Geldof and Midge Ure to raise funds for famine relief in Ethiopia. While
5688-433: Was a concept of Seibert's executed by Buzz Potamkin and Perpetual Motion Pictures . The ID then cut to the American flag planted on the Moon's surface changed to show the MTV logo on it, which rapidly changed into different colors and patterns several times per second as the network's original guitar-driven jingle was played for the first time. After MTV's launch, the "Moon landing" ID was edited to show only its ending, and
5767-499: Was completed in time for the 2021 MTV Video Music Awards. The channel's iconic "I Want My MTV!" advertising campaign was launched in 1982. It was first developed by George Lois and was based on a cereal commercial from the 1950s with the slogan " I Want My Maypo !" that Lois adapted unsuccessfully from the original created by animator John Hubley . Lois's first pitch to the network was roundly rejected when Lois insisted that rock stars like Mick Jagger should be crying when they said
5846-487: Was considered network television's answer to MTV. Later renamed simply Friday Night , the program ran from 1983 to 2002. ABC's contribution to the music video program genre in 1984, ABC Rocks , was far less successful, lasting only a year. TBS founder Ted Turner started the Cable Music Channel in 1984, designed to play a broader mix of music videos than MTV's rock format allowed. But after one month as
5925-400: Was later consolidated into MTV Entertainment Studios In 1984, the channel produced its first MTV Video Music Awards show, or VMAs. The first award show, in 1984, was punctuated by a live performance by Madonna of " Like a Virgin ". The statuettes that are handed out at the Video Music Awards are of the MTV moonman, the channel's original image from its first broadcast in 1981. As of 2012 ,
6004-586: Was launched on Saturday, August 1, 1981, at 12:01 a.m, under the ownership of the Warner - American Express Satellite Entertainment Company. On June 25, 1984, Warner Communications spun-off Nickelodeon , MTV into a new public corporation called MTV Networks . Warner would later acquire American Express' 50% stake the following year. From August 27, 1985 to May 20, 1986, Warner would sell 31%, and later, 69% of MTV Networks to Viacom . As MTV expanded, music videos and VJ-guided programming were no longer
6083-401: Was originally designed to be a rock music channel. It was difficult for MTV to find African American artists whose music fit the channel's format that leaned toward rock at the outset." Writers Craig Marks and Rob Tannenbaum noted that the channel "aired videos by plenty of white artists who didn't play rock." Andrew Goodwin later wrote: "[MTV] denied racism, on the grounds that it merely followed
6162-525: Was shown at the top of every hour until early 1986, when the ID was scrapped in light of the Space Shuttle Challenger disaster . The ID ran "more than 75,000 times each year (48 times each day), at the top and bottom of every hour every day" according to Seibert. From the late 1990s to the early 2000s, MTV updated its on-air appearance at the beginning of every year and each summer, creating
6241-419: Was that black artists that MTV initially ignored received airplay. The program ran until the end of May 1992. Playboy TV launched their own music video program called "Playboy's Hot Rocks" that premiered on July 15, 1983 featuring uncensored versions of music videos that were shown in nightclubs by artists from Duran Duran and Mötley Crüe to Nine Inch Nails and 2Pac. At times, they would do a certain theme like
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