Misplaced Pages

#162837

96-606: Baby Ruth is an American candy bar made of peanuts , caramel , and milk chocolate-flavored nougat , covered in compound chocolate . Created in 1920, it is distributed by the Ferrara Candy Company , a subsidiary of Ferrero . In 1920, the Curtiss Candy Company refashioned its Kandy Kake into the Baby Ruth, and it became the best-selling confection in the five-cent confectionery category by

192-480: A Blu-ray Disc with the tagline "It's a Sony", only for them to complain that they do not have a Blu-ray player, to which the character responds with a version in Betamax . Some films do not wish to depict real brands onscreen, so fake brands are created for products shown onscreen. X-Files (1993–2002) (as well as many other films and television productions) featured the fictional Morley brand of cigarettes,

288-727: A Carlsberg . The James Bond film You Only Live Twice (1967) featured the Toyota 2000GT , and the films Smokey and the Bandit (1977) and The Cannonball Run (1981) film series featured conspicuous placements. The science fiction film E.T. the Extra-Terrestrial (1982) is often cited for its multiple, obvious placements, including the candy Reese's Pieces , into the plot. In the New World Pictures dub of The Return of Godzilla , Godzilla 1985 , Dr Pepper

384-666: A tie-in . Willy Wonka & the Chocolate Factory (1971) led to a real Willy Wonka candy company , established soon after the film's release. In 1949, Crazy Eddie was created as a fictional car dealer in the film A Letter to Three Wives . That name, bestowed in 1971 upon a real-life electronics chain in New York City , appeared in 1984 in an ad in Splash . Crazy Eddie's memorable ads are parodied in Howard

480-452: A "popular coffee franchise", a thinly veiled dig at Starbucks . The film Superstar , starring Will Ferrell and Molly Shannon , shows every resident in town driving Volkswagen New Beetles , possibly for comic effect. Similarly, the film Mr. Deeds shows Adam Sandler 's character purchasing a Chevrolet Corvette for every resident of his town. The 2006 Will Ferrell comedy film Talladega Nights: The Ballad of Ricky Bobby parodied

576-411: A canoe and into a river. She calls for a " life saver " and Groucho Marx tosses her a Life Savers candy. It's a Wonderful Life (1946) depicts a young boy with aspirations to be an explorer, displaying a prominent copy of National Geographic magazine. In Love Happy (1949), Harpo cavorts on a rooftop among various billboards and at one point escapes from the villains on the old Mobil logo,

672-516: A caramel-flavored cream and crushed peanuts. This is part of a line of Nestlé products under the Crisp name, including Nestlé Crunch Crisp and Butterfinger Crisp. A popular 1956 song, " A Rose and a Baby Ruth ", was written by John D. Loudermilk and recorded by George Hamilton IV . In a 1960 episode of Leave It to Beaver , Beaver and his friends lose an old autographed baseball belonging to Beaver's father. They find another ball and try to fake

768-491: A chocolate factory where he developed a millstone machine to grind cocoa and sugar, still used today: the melanger . Before opening his factory, Suchard realized that a small tablet sold at a pharmacy was worth three days' wages. In 1836, French pharmacist Antoine Brutus Menier launched a chocolate tablet with six semi-cylindrical divisions. He previously used chocolate as a coating for pills. Earlier, in 1828, Casparus van Houten patented an inexpensive method for pressing

864-446: A distraction so Angel can ambush a dirty cop at his home. A "Baby Ruth" candy bar appears in the 2006 Family Guy episode " Hell Comes to Quahog " when Meg feeds Sloth from the 1985 film The Goonies . In the television series Friends , Rachel Green (played by Jennifer Aniston ) and Ross Geller (played by David Schwimmer ) are discussing baby names, almost settling on the name Ruth until Rachel excitedly says "Yes! We're having

960-552: A feeling of realism or be a subject of commentary, product placement is the deliberate incorporation of references to a brand or product in exchange for compensation. Product placements may range from unobtrusive appearances within an environment, to prominent integration and acknowledgement of the product within the work. Common categories of products used for placements include automobiles and consumer electronics . Works produced by vertically integrated companies (such as Sony ) may use placements to promote their other divisions as

1056-630: A film or television series. The pilot episode of the NBC sitcom 30 Rock featured the General Electric (at the time an 80% owner of NBC) Trivection oven , but was said to be a joke by the show's creator. The show later parodied placement. The 1988 film Return of the Killer Tomatoes mocked the concept when at one point the film stops for lack of money. The character played by George Clooney suggests product placement as

SECTION 10

#1732782657163

1152-409: A film's release, a show's new season or other event. Still another variant, known as an advertisement placement , displays an advertisement for the product (rather than the product itself) which appears in the production, such as an advertisement on a billboard or a bus that appears in the show. Brand integration, a variant of product placement, is when "the product or company name becomes part of

1248-540: A form of corporate synergy . During the 21st century, the use of product placement on television has grown, particularly to combat the wider use of digital video recorders that can skip traditional commercial breaks, as well as to engage with younger demographics. Digital editing technology is also being used to tailor product placement to specific demographics or markets, and in some cases, add placements to works that did not originally have embedded advertising, or update existing placements. Product placement began in

1344-492: A form of corporate synergy . Owing to its common ownership, Sony Pictures films have featured placements of Sony 's consumer electronics products, particularly Xperia smartphones , among other products. The James Bond films Skyfall and Spectre depict Bond using Sony Xperia T and Z5 smartphones respectively, and the Xperia T was bundled with James Bond-themed content (including ringtones , wallpapers, and behind

1440-399: A gangster driving their cars, they objected to their products being shown in a slum . The makers removed logos digitally in post-production, costing "tens of thousands of pounds". When such issues are brought up in advance of filming, production companies often resort to "greeking", the practice of simply covering logos with tape, but one of them driven by Latika is shown to have the logos on

1536-476: A giant Coca-Cola advertisement and saves people on a bus bearing an ad for Evita , before he smashes into a Marlboro delivery truck. In the 1993 film Demolition Man , the fast food chain Taco Bell is integrated directly into the film's lore, depicting it as the only remaining restaurant franchise in existence by 2032. Since Taco Bell was not well known outside of the U.S., for the international release of

1632-451: A little baby Ruth..." and they realize the obvious brand recognition joke. Chocolate bar The manufacture of a chocolate bar from raw cocoa ingredients requires many steps, from grinding and refining, to conching and tempering. All these processes have been independently developed by chocolate manufacturers from different countries. There is therefore no precise moment when the first chocolate bar came into existence. Solid chocolate

1728-453: A luxury spa by floating a Baby Ruth down a mineral bath. In the 2004 film Hellboy , a Baby Ruth bar is used to lure and mollify the infant Hellboy when he is discovered after the destruction of the Nazi portal. In the 2005 film Four Brothers , Angel Mercer (played by Tyrese Gibson ) offers to give a local kid playing baseball an entire box of Baby Ruth bars if he helps Angel by creating

1824-577: A production, either to imitate, satirize or differentiate the product from a real corporate brand. Such a device may be required where real corporations are unwilling to license their brand names for use in the fictional work, particularly where the work holds the product in a negative light. According to Danny Boyle , director of the film Slumdog Millionaire (2008), the makers used "product displacement" to accommodate sponsors such as Mercedes-Benz that refused to allow their products to be used in non-flattering settings. While Mercedes did not mind having

1920-558: A result, the relationship between cinema and advertising is intertwined, suggesting that cinema was in part the result of advertising and the economic benefits that it provided early filmmakers. Segrave detailed the industries that were advertised in these early films. A feature film that has expectations of reaching millions of viewers attracts marketers. In many cases the film producers request no payment for product exposure when consumer brands appear in movies. Film productions need props for scenes, so each movie's property master , who

2016-474: A rival bar that was approved by, and named for, Ruth, on the grounds that the names were too similar. In the trivia book series Imponderables , David Feldman reports the standard story about the bar being named for Grover Cleveland's daughter, with additional information that ties it to the President: "The trademark was patterned exactly after the engraved lettering of the name used on a medallion struck for

SECTION 20

#1732782657163

2112-546: A series of made-for-TV movies produced by Walmart and Procter & Gamble , which featured placements for P&G products and Walmart store brands ), but some (such as, most prominently, the media operations of energy drink brand Red Bull ) are focused more upon producing content that is consistent with the brand's values and demographics, rather than being a promotion for their products first and foremost. Larger, vertically integrated conglomerates may include placements of their own products and services in works as

2208-735: A smooth paste to its chocolate, creating gianduja . Adding other, usually cheaper, ingredients to bars was also a way to reduce production costs. Additionally, the overwhelming majority of combination bars use milk chocolate, which further decreases the amount of cocoa in the finished product. Approximately 30,000 varieties of candy bars existed in the United States during the 1920s, most of which were produced locally. A wide selection of similar chocolate snacks or nutritional supplements are produced with added sources of protein and vitamins , including energy bars , protein bars and granola bars . A solid chocolate bar contains some or all of

2304-751: A sole sponsor. Sponsorship continues with programs sponsored by major vendors such as Hallmark Cards . The conspicuous display of Studebaker motor vehicles in the television series Mister Ed (1961–1966), which was sponsored by the Studebaker Corporation from 1961 to 1963, as well as the display of Ford vehicles on the series Hazel (1961–1966), which was sponsored by the Ford Motor Company from 1961 to 1965, are other examples of television product placement. Placements fall into two main categories: paid and unpaid. Most product placements are unpaid. In unpaid product placements,

2400-481: A string of invented automotive aftermarket products marketed in a similar means to pharmaceutical products. "Dale Earnhardt Inc." displaced "Junior #8"'s sponsor Budweiser to avoid advertising beer in a Disney & Pixar feature. The racing series portrayed in the film is also known as the " Piston Cup", as a pun on the NASCAR Cup Series ' past sponsor of Winston cigarettes (during which time it

2496-515: A trade fair in Bingley Hall , Birmingham. Fry's chocolate factory, J. S. Fry & Sons of Bristol , England, began mass-producing chocolate bars and they became very popular. Over 220 Fry's products were introduced in the following decades. Fry's Cream Sticks, released in 1853, were the first filled chocolate candy, and led to the Fry's Chocolate Cream bar in 1866. Other products included

2592-473: A way to continue. This was followed by several scenes with blatant product placement, including a Pepsi billboard installed in front of the villain's mansion. The 1994 film The Making of '...And God Spoke' is a mockumentary about the filming of a biblical epic. When running low on funds to complete the film within a film, the desperate producers resort to product placement, resulting in the absurd anachronism of Moses descending from Mount Sinai carrying

2688-425: A wide variety of additional ingredients. The Wonka Bar was introduced as a fictional chocolate bar that served as a key story point in the 1964 novel Charlie and the Chocolate Factory by Roald Dahl . Wonka Bars appear in both film adaptations of the novel, Willy Wonka & the Chocolate Factory (1971) and Charlie and the Chocolate Factory (2005). Wonka Bars were subsequently manufactured and sold in

2784-513: Is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of this is done by loaning products, especially when expensive items, such as vehicles, are involved. In 2021, the agreements between brand owners and films and television programs were worth more than US$ 20 billion. While references to brands (real or fictional) may be voluntarily incorporated into works to maintain

2880-461: Is central to the plot. The Internship (2013), which features two unemployed slacker friends seeking employment at Google , was described by Tom Brook of the BBC as "one huge advertisement for Google" that took "product placement to a startling new extreme". Rolling Stone magazine included it on a list of the 10 Egregious Product Placements in film. Over-the-air (OTA) radio and television in

2976-1018: Is deactivated and the imprisoned ghosts are released. Similar in form, Mel Brooks used the same device in the comedy spoof Spaceballs , which parodied Star Wars : in one scene, he opened up a can of Perri-Air canned air, a play on the name Perrier, the brand of bottled water. The Truman Show used fake placements to advance the narrative of the reality television set. Truman's wife places products in front of hidden cameras, even naming them in dialogue with her husband. This increases Truman's suspicions as he comes to realize his surroundings are intentionally fabricated. Some filmmakers created fictional products that appear in multiple movies. Examples include Kevin Smith (Nails Cigarettes, Mooby Corporation , Chewlees Gum, Discreeto Burritos) and Quentin Tarantino (Red Apple Cigarettes, Jack Rabbit Slim's Restaurants, Big Kahuna Burger ). This went even further with

Baby Ruth - Misplaced Pages Continue

3072-528: Is no definitive proof that product placement for Red Crown gasoline in The Garage , Fritz Lang 's Dr. Mabuse the Gambler (1922) contained a prominent title card in the opening credits reading "The gowns of the female stars were designed by Vally Reinecke and made in the fashion studios of Flatow-Schädler und Mossner." Among silent films to feature product placement was Wings (1927), the first to win

3168-432: Is responsible for gathering props for the film, contacts advertising agencies or product companies directly. In addition to items for on-screen use, the product or service supplier might provide a production with complimentary products or services. Tapping product placement channels can be particularly valuable for movies when a vintage product is required—such as a sign or bottle—that is not readily available. Although there

3264-669: Is the equivalent of 41,000 single-size Snickers. On January 31, 2020, the Hershey Company beat the Guinness World Record for largest chocolate nut bar surpassing Mars Inc.'s Gigantic Snickers bar with a gigantic Reese's Take 5 Bar measuring 9 by 5.5 by 2 feet and weighing 5,943 lbs. The Take 5 chocolate bar gets its name from the 5 ingredients it contains: Reese's peanut butter , peanuts , pretzels , caramel and chocolate. Product placement Product placement , also known as embedded marketing ,

3360-537: Is unclear when bars or tablets of chocolate (meant to be eaten straight as a candy rather than grated into a drink) were made for the first time. It is known, however, that the consumption of solid chocolate by the wealthy increased by the end of the 18th century. Up to and including the 19th century, confectionery of all sorts was typically sold in small pieces to be bagged and bought by weight. The introduction of chocolate as something that could be eaten as is, rather than used to make beverages or desserts, resulted in

3456-621: The Academy Award for Best Picture . It contained a plug for Hershey's chocolate . Fritz Lang's film Woman in the Moon (1929) shows someone drinking prominently from a glass for Odol, a popular German brand of mouthwash, and his film M (1931) shows a banner display for Wrigley's PK Chewing Gum , for approximately 20–30 seconds. Another early example occurs in Horse Feathers (1932), where Thelma Todd 's character falls out of

3552-522: The French Revolution . The Marquis de Sade wrote to his wife in a letter dated May 16, 1779, complaining about the quality of a care package he had received while in prison. Among the requests that he made for future deliveries were for cookies that "must smell of chocolate, as if one were biting into a chocolate bar." This phrasing is highly suggestive of chocolate bars being eaten by themselves and not just grated into chocolate-based drinks, as

3648-540: The Ten Commandments and a six-pack of Coca-Cola. The film Fight Club , directed by David Fincher , bit the hand that fed it by depicting acts of violence against most of the products that paid to be placed in the film. Examples include the scene where the Apple Store is broken into, the scene where Brad Pitt and Edward Norton smash the headlights of a new Volkswagen Beetle , and try to blow up

3744-484: The product placement of Baby Ruth to appear in the film The Goonies . In 1992, the company sponsored Bill Davis Racing 's NASCAR Busch Grand National Series #1 Ford for future NASCAR superstar Jeff Gordon . The following year, the sponsorship moved to Jeff Burton 's #8 Ford. In 1995, a company representing the Ruth estate licensed his name and likeness for use in a Baby Ruth marketing campaign. On p. 34 of

3840-551: The " Oh Henry! " formula to Curtiss around that time.) The write-up goes on to note that marketing the product as being named for a company executive's granddaughter would likely have been less successful, hence their "official" story. However, David Mikkelson of Snopes.com denies the claim that the Williamsons invented the recipe, as George Williamson was head of the Williamson Candy Company, producers of

3936-507: The "Flying Red Horse". Harrison's Reports severely criticised this scene in its film review and in a front-page editorial. In Gun Crazy (1949), the climactic crime is the payroll robbery of the Armour meat-packing plant, where a Bulova clock is prominently displayed. In the 1958 British WWII movie Ice Cold in Alex , the long sought after ice cold beer in question turns out to be (clearly)

Baby Ruth - Misplaced Pages Continue

4032-576: The 19th century. By the time Jules Verne published the adventure novel Around the World in Eighty Days (1873), his fame had led transport and shipping companies to lobby to be mentioned in the story. Whether Verne was actually paid to do so remains unknown. Similarly, a painting by Édouard Manet (1881–1882) shows a bar at the Folies Bergère with distinctive bottles placed at either end of

4128-929: The Ball Game " during the seventh-inning stretch . The original flavor U.S. edition, listed by weight in decreasing order, contains sugar , roasted peanuts , corn syrup , partially hydrogenated palm kernel and coconut oil , nonfat milk , cocoa , high-fructose corn syrup and less than 1% of glycerin , whey (from milk), dextrose , salt , egg , monoglyceride , soy lecithin , soybean oil , natural and artificial flavors , carrageenan , TBHQ , citric acid (to preserve freshness) and caramel color. Current ingredients used by Ferrero: (in descending order) Sugar, Dry Roasted Peanuts, Corn Syrup, Hydrogenated Vegetable Oil (Palm Kernel, Coconut, and Soybean), Nonfat Milk, Cocoa, Less than 2% of High Fructose Corn Syrup, Dairy Product Solids, Glycerin, Dextrose, Salt, Soy Lecithin, Lactic Acid Esters, Carrageenan. In addition to

4224-565: The Chicago World's Columbian Exposition in 1893 and picturing the President, his wife, and daughter Baby Ruth." However, this may have been an after-the-fact covering maneuver. Feldman also cites More Misinformation , by Tom Burnam: "Burnam concluded that the candy bar was named ... after the granddaughter of Mr. and Mrs. George Williamson, candy makers who developed the original formula and sold it to Curtiss." (Williamson had also sold

4320-513: The Duck , featuring a duck version of the famous pitchman, and UHF , as "Crazy Ernie", a used car salesman, threatens to club a baby seal if nobody comes in to buy a car. In 2007, as a promotional tie-in for The Simpsons Movie , 7-Eleven temporarily turned twelve of its locations into Kwik-E-Marts —a fictional chain of convenience stores within the universe of The Simpsons . The stores sold real-world versions of food and drink brands seen in

4416-539: The Fist spoofed its product placements, highlighting the anachronistic inclusion of a Taco Bell . In a similar vein, in Looney Tunes: Back In Action , the main characters stumble across a Wal-Mart while stranded in the middle of Death Valley and acquire supplies just for providing an endorsement. Kannagi: Crazy Shrine Maidens poked fun at its sponsor Sony by having one character give another

4512-581: The Oh Henry! bar. He continues to say that "the Baby Ruth bar came about when Otto Schnering, founder of the Curtiss Candy Company, made some alterations to his company's first candy offering, a confection known as 'Kandy Kake ' ". To promote the candy, company founder Otto Schnering chartered a plane in 1923 to drop thousands of Baby Ruth bars, each with its own miniature parachute, over the city of Pittsburgh . Thereafter, Schnering performed

4608-465: The UK. Cadbury Dairy Milk , first produced in 1905, became the company's best selling bar. In the United States, immigrants who arrived with candy-making skills drove the development of new chocolate bars. Milton S. Hershey , a Pennsylvania caramel maker, saw a German-manufactured chocolate-making machine at the 1893 Chicago World's Fair . He immediately ordered one for his Lancaster factory and produced

4704-419: The United States are not funded through end user license or subscription. In US radio since the 1930s and television since the 1950s, programs have been normally underwritten by sponsors . Soap operas were named for the consumer packaged goods products advertised by Procter & Gamble and Unilever . When television began to grow popular, DuMont's 1950s Cavalcade of Stars show did not rely on

4800-416: The United States, whereas previous versions contained peanuts roasted in oil. It also removed the food preservative TBHQ . Although the name of the candy bar sounds like the name of the famous baseball player Babe Ruth , the Curtiss Candy Company claimed that it was named after President Grover Cleveland 's daughter, Ruth Cleveland . The candy maker, located on the same street as Wrigley Field , named

4896-504: The Water , in Warsaw. The world's largest chocolate bar was produced as a stunt by Thorntons plc (UK) on 7 October 2011. It weighed 5,792.50 kg (12,770.3 lb) and measured 4m by 4m by 0.35m. On January 16, 2020, Mars Inc. received the Guinness World Record for largest chocolate nut bar. They produced a 12-foot by 27.5-inch by 27.5-inch Snickers that weighed 4,728 lbs which

SECTION 50

#1732782657163

4992-505: The advertiser will usually loan or give the product to the production. The productions costs are reduced, as they would otherwise have to buy or rent the items. Subcategories are basic , when a logo is merely visible, and advanced , whereby the product or brand is spoken by characters in the show or movie. Barter and service deals (the branded product is provided for crew use, for instance) are common. Content providers may trade product placements for help funding advertisements tied-in with

5088-475: The bar "Baby Ruth" in 1921, as Babe Ruth's fame was on the rise, 24 years after Cleveland had left the White House , and 17 years after his daughter, Ruth, had died. The company did not negotiate an endorsement deal with Ruth, and many saw the company's story about the origin of the name to be a way to avoid having to pay the baseball player any royalties . In a trademark appeal, Curtiss successfully shut down

5184-406: The camera zooms in on the named product, explicitly combining an audio mention with a visual image. In The Real World/Road Rules Challenge participants often make a similar comment, usually pertaining to the mobile device and carrier for a text message. An experiment from 2002 tested the relationship between auditory vs visual product placement and if the product had higher or lower connection to

5280-710: The car keys. Similarly, in The Blues Brothers (1980), portions of the defunct Dixie Square Mall in Harvey, Illinois , were reconstructed in façade and used as the scene of an indoor car chase. Signage belonging to mall tenants was replaced with that of other vendors; for instance, a Walgreens would become a Toys "R" Us . Cars (2006) parodies NASCAR , an advertising-heavy sport which controversially had long allowed alcohol and tobacco sponsorships. NASCAR's sponsors were replaced with fictional or parody brands ; Dinoco Oil takes pride of place, followed by

5376-407: The chocolate perfectly smooth. By the 1920s, it became a standard process in the chocolate industry. The last stage of chocolate manufacturing, tempering , was also developed at around this time. Tempering allows the production of chocolate that is perfectly hard at room temperature and that have an attractive shiny appearance. A few years earlier, in 1875, milk chocolate makes its appearance. It

5472-455: The chocolate softer, since milk fat is a softer fat than cocoa butter. While sugar is commonly used as a sweetener for chocolate bars, some chocolate bars use sugar alcohols , such as maltitol as an alternative. Compound chocolate , which uses vegetable oils in place of cocoa butter, may be used as a less expensive alternative to true chocolate, though such a product may not be able to be labelled as "chocolate". Combination bars may contain

5568-689: The choice of the Cigarette Smoking Man . The company producing Morleys was also involved in a cover-up conspiracy, Brand X . Ghostbusters had a faux product in the climax of the film when the team faces the Stay Puft Marshmallow Man . Previously in the film, Stay-Puft brand marshmallows are shown in Dana's apartment and a Stay-Puft billboard is visible (via a matte painting ) when the Ghostbusters' storage grid

5664-542: The collaboration between the Corona Typewriter company and First National Pictures when a Corona typewriter appeared in several films in the mid-1920s including The Lost World (1925). Recognisable brand names appeared in movies from cinema's earliest history. Before films had narrative form in the current sense, industrial concerns financed the making of what film scholar Tom Gunning described as "cinematic attractions", short films of one or two minutes. In

5760-429: The counter. The beer bottle is immediately recognisable as Bass beer. Manet's motivations for including branded products in his painting are unknown; it may be that it simply added to the work's authenticity, but on the other hand the artist may have received some payment in return for its inclusion. Research reported by Jean-Marc Lehu (2007) suggests that films produced by Auguste and Louis Lumière in 1896 were made at

5856-468: The deal "didn't include selling out" while conspicuously drinking a can of Pepsi , eating Doritos , and displaying a Pizza Hut pizza. Garth then laments that "people only do things because they get paid" while his entire wardrobe consists of Reebok athletic wear. Finally, Wayne complains of a headache and Garth advises him to take Nuprin while cutting to a few seconds of a Nuprin TV ad. Kung Pow! Enter

SECTION 60

#1732782657163

5952-514: The earliest bar forms, or tablets. At some point, chocolates came to mean any chocolate-covered sweets, whether nuts, creams (fondant), caramel candies , or others. The chocolate bar evolved from all of these in the late-19th century as a way of packaging and selling candy more conveniently for both buyer and seller; however, the buyer had to pay for the packaging. It was considerably cheaper to buy candy loose, or in bulk. The production of chocolate specifically meant to be eaten in bars may predate

6048-406: The fat from roasted cocoa beans. The centre of the bean, known as the "nib", contains an average of 54 percent cocoa butter. Van Houten's machine – a hydraulic press – reduced the cocoa butter content by nearly half. This not only allowed the creation of defatted cocoa powder (to be used for chocolate drinks), but also the creation of pure cocoa butter. In 1847, Joseph Fry discovered a way to mix

6144-632: The fictional brand Binford Tools which appeared in TV shows Home Improvement and Last Man Standing and in the Toy Story movie franchise, all starring Tim Allen . This practice is also fairly common in certain comics , such as Svetlana Chmakova 's Dramacon , which makes several product-placement-esque usages of "Pawky", (a modification of the name of the Japanese snack " Pocky ", popular among anime and manga fans) or Naoko Takeuchi 's Sailor Moon , which includes numerous references to

6240-410: The film it was replaced with Pizza Hut , another restaurant chain owned by Yum! Brands . Lines were re-dubbed and logos changed during post-production. In the film Cast Away , Tom Hanks, the lead character, is a FedEx employee. A volleyball from Wilson Sporting Goods is also prominently featured in the film. References to the delivery company FedEx are made throughout the film, and the company

6336-448: The first American-made milk chocolate bar. In Canada, Ganong Bros., Ltd. of St. Stephen, New Brunswick developed and began selling their version of the modern chocolate bar in 1910. Chocolate bar sales grew rapidly in the early-20th century. During World War I , the U.S. Army commissioned a number of American chocolate makers to produce 40 pound blocks of chocolate. These were shipped to Army quartermaster bases and distributed to

6432-519: The first chocolate Easter egg in the UK in 1873, and Fry's Turkish Delight (or Fry's Turkish bar) in 1914. In addition to Cadbury and Fry, Rowntree's and Terry's were major British chocolate companies, as chocolate manufacturing expanded in England throughout the rest of the century. Rodolphe Lindt , a Swiss confectioner, discovered the conching process in 1879. Conching evenly blends cocoa butter with cocoa solids and sugar, therefore making

6528-405: The first decade or so of film (1895–1907) audiences attended films as "fairground attractions" interesting for their then-amazing visual effects. This format was better suited to product placement than narrative cinema. Leon Gurevitch argued that early cinematic attractions have more in common with television advertisements in the 1950s than they do with traditional films. Gurevitch suggested that as

6624-446: The following components: cocoa solids , cocoa butter , sugar , and milk . The relative presence or absence of these define the subclasses of chocolate bar made of dark chocolate , milk chocolate , and white chocolate . In addition to these main ingredients a solid chocolate bar may contain flavorings such as vanilla and emulsifiers such as soy lecithin to alter its consistency. Some chocolate bars contain added milk fat, to make

6720-420: The ingredients of cocoa powder, sugar and cocoa to manufacture a paste with a higher percentage of cocoa butter that could then be more easily moulded into a solid chocolate bar. He is generally credited for the first mass-produced bar. Inspired by Fry, John Cadbury , founder of Cadbury , introduced his brand of the chocolate bar in 1849. That same year, Fry and Cadbury chocolate bars were displayed publicly at

6816-534: The large amount of sponsorship in NASCAR, having the title character at one point drive with a "dangerous and inconvenient" decal of the Fig Newtons logo covering his windshield , and include a plug for Powerade into a saying of grace before dinner. Wayne's World featured a scene where Wayne refuses to allow his show's sponsor to appear on the air. When told it is part of his contract, Wayne argues that

6912-703: The late 1920s. The bar was a staple of the Chicago -based company for more than six decades. Curtiss was purchased by Nabisco in 1981. In 1990, RJR Nabisco sold the Curtiss brands to Nestlé . Ferrero acquired Nestlé USA's confectionery brands, including Baby Ruth, in 2018. Ferrero folded production of the acquired brands into the Ferrara Candy Company. Ferrara relaunched Baby Ruth in December 2019. The new recipe includes dry-roasted peanuts grown in

7008-470: The magazine in photographs of prominent people. For example, the German magazine Die Woche in 1902 printed an article about a countess in her castle where she, in one of the photographs, holds a copy of the magazine in her hands. Product placement was a common feature of many of the earliest actualities and cinematic attractions from the first ten years of cinema history. During the next four decades,

7104-479: The motion picture trade journal Harrison's Reports frequently cited cases of on-screen brand-name placement. Harrison condemned the practice as harmful to movie theatres, and his editorials reflected his hostility towards product placement in films. Harrison's Reports published its first denunciation of that practice over Red Crown gasoline's appearance in The Garage (1920). Another editorial criticised

7200-584: The parachute drops in various cities in over forty states. In 1929, the Curtiss Candy Company sponsored The Baby Ruth Hour , a CBS Radio program. As if to tweak their own official denial of the name's origin, after Babe Ruth's "called shot" at Chicago's Wrigley Field in the 1932 World Series , Curtiss installed an illuminated advertising sign for Baby Ruth on the roof of one of the flats across Sheffield Avenue, near where Ruth's home run ball had landed in center field. The sign stood for some four decades before being removed. In 1985, Nabisco paid $ 100,000 for

7296-645: The phrase candy bar used as a broader term encompassing bars of solid chocolate, bars combining chocolate with other ingredients, and bars containing no chocolate at all. In Canada, while the term chocolate bar is commonly used for bars combining chocolate with other ingredients, only bars of solid chocolate can be labelled as a chocolate bar. The term bar may refer to a large variety of shapes, including not oblong ones, such as squares. Small (bite-sized) chocolate pieces are however usually referred to as chocolates , regardless of shape. These include neapolitans , bonbons , pralines and truffles . Solid chocolate

7392-488: The plot to how well it was remembered by viewers. The results of the experiment concluded that regardless of if the product had higher or lower connection to the plot, in either circumstance an auditory product placement was more likely to be remembered by viewers than a visual product placement. Branded content refers to works that are funded or produced by an advertiser as a vehicle for their brand. Some forms of branded content do include self-placed product placement (such as

7488-507: The production of chocolate on a larger scale, but also the production of chocolate with a finer texture. In 1819, Swiss grocer and chocolatier François-Louis Cailler founded Cailler and opened a sophisticated and water-powered chocolate factory, which allowed him to produce solid chocolate that was moulded into tablets. After a few years, sixteen different sorts of chocolate with different packagings were proposed. Shortly after, in 1826, another Swiss chocolatier, Philippe Suchard , opened

7584-623: The real world, formerly by the Willy Wonka Candy Company , a division of Nestlé . Some of the oldest preserved chocolate bars are two pieces of white and dark chocolate made between 1764 and 1795 for the king of Poland, Stanislaus Augustus Poniatowski , as a gift for his courtiers . Each bar, possibly made by the royal confectioner in Warsaw , bears the King's monogram, SAR , and is on display in his summer residence, Palace on

7680-464: The request of a representative of Lever Brothers in France. The films feature Sunlight soap , which may be the first recorded instance of paid product placement in film. This led to cinema becoming one of the earliest channels used for product placement. With the arrival of photo-rich periodicals in the late 19th century, publishers found ways of lifting their paper's reputation by placing an issue of

7776-525: The romantic comedy film Man's Favorite Sport? (1964). On All My Children one character took a job at Revlon . The character's job became part of the character's development. Jurassic Park not only prominently features Ford cars and other commercial products, but also includes a scene displaying its own promotional merchandise. One shot shows the "Jurassic Park Souvenir Store", with products that it offered for sale to fans. A real brand logo may be hidden or replaced with fictional brand names in

7872-459: The scenes photos from the filming of Skyfall ) as a tie-in in some markets. Similarly, some 20th Century Fox films depict the then co-owned Fox News Channel as a source of in-universe news programming. Product placements can also be added or replaced during post-production. For example, placements can be added to scenes that did not already have them when originally filmed, and placements can also be modified in future airings or prints of

7968-482: The series Codename: Sailor V , from which Sailor Moon was spun off. This practice is also common in certain "reality-based" video games such as the Grand Theft Auto series , which feature fictitious stores such as Ammu-Nation, Vinyl Countdown, Gash (spoofing Gap ) Zip, Pizza Boy, etc. So-called "reverse product placement" creates real products to match those seen in a fictional setting, typically as

8064-401: The show in such a way that it contributes to the narrative and creates an environment of brand awareness beyond that produced by advanced placement." While this type of advertising is common on unscripted shows such as The Apprentice , it can also be used in scripted television . An early example was by Abercrombie & Fitch , when one of its stores provided the notional venue for part of

8160-481: The signatures. One they add is "Baby Ruth". In the 1979 Taxi episode "Louie and the Nice Girl", Louie De Palma ( Danny DeVito ) brags about getting the first Baby Ruth out of the vending machine after Zena ( Rhea Pearlman ) restocks it. The Baby Ruth bar is infamously featured in a scene in the 1980 movie Caddyshack that takes place at a pool party, in which the bar is mistaken for human feces . Baby Ruth

8256-484: The single 1.9 ounce (53.8-gram) bar (sold in packages as Full Size), Baby Ruth is also sold in a 3.7-ounce (100 g) (King Size), a 3.3-ounce (93.5 g) Share Pack (two pieces), and in packages of Fun Size and Miniatures. Nestlé produces a Baby Ruth ice cream bar with a milk chocolate coating, chocolate -covered peanuts, and a vanilla -and- nougat flavored ice cream center. Nestlé also produces Baby Ruth Crisp bars, which are chocolate-covered wafer cookies , with

8352-727: The spring 2007 edition of the Chicago Cubs game program, there is a full-page ad showing a partially unwrapped Baby Ruth in front of the Wrigley ivy, with the caption, "The official candy bar of major league baseball, and proud sponsor of the Chicago Cubs." Continuing the baseball-oriented theme, during the summer and post-season of the 2007 season, a TV ad for the candy bar showed an entire stadium (identified as Dodger Stadium ) filled with people munching Baby Ruths, and thus having to hum rather than singing along with " Take Me Out to

8448-503: The troops stationed throughout Europe. When the soldiers returned home, their demand for chocolate contributed to the increasing popularity of the chocolate bar. The first chocolate bars were plain chocolate, but often flavoured with spices, such as cinnamon and vanilla . Producers soon began combining chocolate with other ingredients such as nuts , fruit , caramel , nougat , and wafers . In 1830, Kohler added hazelnuts to chocolate bars and, in 1852, Caffarel added hazelnuts as

8544-417: Was a far more common use at this time. Such a product would predate the invention of the cocoa press and the " Dutch cocoa " by Coenraad Johannes van Houten and other innovations which made chocolate suitable for mass-production. The late 18th century saw the beginning of the mechanization of chocolate manufacturing. Water and wind power was used first, steam-powered machines followed. This not only allowed

8640-658: Was already consumed in the 18th century. The 19th century saw the emergence of the modern chocolate industry; most manufacturing techniques used today were invented during this period. Dark , milk and white are the main types of chocolate . Ingredients not derived from cocoa have been added to bars since the beginning of the chocolate industry, often to reduce production costs. A wide variety of chocolate bar brands are sold today. In many varieties of English, chocolate bar refers to any confectionery bar that contains chocolate. In some dialects of American English, only bars of solid chocolate are described as chocolate bars , with

8736-536: Was developed by another Swiss confectioner, Daniel Peter . He was able to make milk chocolate with the help of his neighbour Henri Nestlé , who was specialized in dehydrated milk products. Daniel Peter launched his successful Gala Peter brand in 1887. Cailler and Suchard followed in the late 19th century, and other factories opened in Switzerland at that time. In 1897, following the lead of Swiss companies, Cadbury introduced its own line of milk chocolate bars in

8832-543: Was introduced into Europe in the early 16th century, possibly already under its processed (solid) form. Until the 18th century, chocolate was essentially consumed as a drink. Transport of cocoa beans was slow and difficult, therefore making the product very expensive in Europe. Chocolate was usually sold as a solidified ground but still grainy cocoa paste (in the form of blocks, sticks or balls) to be dissolved in water or milk, either plain or already sweetened and flavoured. It

8928-426: Was known as the "Winston Cup Series"; it has since been succeeded by phone carrier Sprint and energy drink Monster Energy ). Placements can be sound-only, visual-only or a combination of both. The Russian television show дом-2 (phonetically Dom-2 ) (similar to Big Brother ) often features participants stating something along the lines of, "Oh, did you check out the new product X by company Y yet?" after which

9024-612: Was probably already consumed in pre-Columbian America , in particular by the Aztecs , despite the beverage being the traditional form of consumption of cocoa in Mesoamerica . In fact, any finely ground cocoa that is not immediately used to make a drink turns into solid chocolate. The grinding of the cocoa beans was done with a stone metate . Dominican friar Diego Durán mentions in his writings that Aztec soldiers carried small balls of ground cocoa among other military rations. Cocoa

9120-699: Was prominently placed in the new scenes shot for the dub. In a scene shot at an American military base, a vending machine is directly between two characters, and in similar scenes characters are often depicted drinking the soft drink. Cheerios and Coca-Cola were placed in the Andrew Lloyd Webber musical Evita , in Superman: The Movie , and in its sequel Superman II . Clark Kent eats Cheerios for breakfast in Smallville . In Superman II ' s climax, Superman crashes into

9216-439: Was used in the 1985 American film The Goonies by Chunk to befriend Sloth. In the 1985 Ghostbusters novelization by Richard Mueller, Egon Spengler frequently is said to be eating Baby Ruth candy bars. In the 1998 film The Mighty both Max and Kevin are awarded Baby Ruth bars for taking care of a problem in a local store. In a 2002 episode of The Simpsons , " The Great Louse Detective ", Bart Simpson pranks people at

#162837