A final good or consumer good is a final product ready for sale that is used by the consumer to satisfy current wants or needs, unlike an intermediate good , which is used to produce other goods. A microwave oven or a bicycle is a final good.
85-582: Braun GmbH ( / b r aʊ n / "brown", German: [bʁaʊn] ) is a German consumer products company founded in 1921 and based in Kronberg im Taunus . The company is known for its design aesthetic from the 1960s through the 1980s, which included products such as electric shavers, radiograms and record players, movie cameras, slide projectors, clocks, and small kitchen appliances for which "Braun became shorthand for reliable, no-nonsense modernist goods." From 1984 until 2007, Braun
170-604: A DSLR model, the Contax N-Digital . This model was too late and too expensive to be competitive with other camera manufacturers. The Contax N-digital was the last Contax to use that maker's lens system, and the camera, while having impressive features such as a full-frame sensor, was expensive and lacked sufficient write-speed to the memory card for it to be seriously considered by some professional photographers. The digital single-lens reflex camera have largely replaced film SLRs design in convenience, sales and popularity at
255-444: A consumer for use in or around a permanent or temporary household or residence, a school , in recreation, or otherwise, or (ii) for the personal use, consumption or enjoyment of a consumer in or around a permanent or temporary household or residence, a school, in recreation, or otherwise; but such term does not include— (A) any article which is not customarily produced or distributed for sale to, or use or consumption by, or enjoyment of,
340-417: A consumer, It then goes on to list eight additional specific exclusions and further details. Final goods can be classified into the following categories: Consumer durable goods usually have a significant lifespan , which tends to be at least one year, based on the guarantee or warranty period. The maximum life depends upon the durability of the product or goods. Examples include tools, cars, and boats. On
425-482: A dedicated system, once the dedicated electronic flash is inserted into the camera's hot shoe and turned on, there is then communication between camera and flash. The camera's synchronization speed is set, along with the aperture. Many camera models measure the light that reflects off of the film plane, which controls the flash duration of the electronic flash. This is denoted TTL flash metering . Some electronic flash units can send out several short bursts of light to aid
510-590: A lightness of touch while still clean-lined in keeping with functionalist philosophy. For nearly 30 years Dieter Rams served as head of design for Braun A.G. until his retirement in 1995, when Peter Schneider succeeded him. Other designers who worked in Braun's design department include Gerd Alfred Muller , Reinhold Weiss , Richard Fischer, Robert Oberheim, Florian Seiffert, Hartwig Kahlcke, Herbert Hirche , Fritz Eichler (Designer) [ de ] , Roland Ullmann [ de ] , and Ludwig Littmann. Many of
595-601: A lot of selection and comparison based on various parameters such as cost, brand, style, comfort etc., before buying an item. Shopping goods are costlier than convenience goods and are durable in nature. Consumer goods companies usually try to set up their shops and show rooms in active shopping areas to attract customer attention and their main focus is to do much advertising and promotion to attract more customers. Examples include clothing items, televisions, radios, footwear, home furnishings, etc. Specialty goods are unique in nature; these are unusual and luxurious items available in
680-457: A medium-format SLR with a between-the-lens leaf shutter system would be Hasselblad , with their 500C, 500 cm, 500 EL-M (a motorized Hasselblad) and other models (producing a 6 cm square negative). Hasselblads use an auxiliary shutter blind situated behind the lens mount and the mirror system to prevent the fogging of film. Other medium-format SLRs also using leaf shutters include the now discontinued Zenza-Bronica camera system lines such as
765-497: A middle or longer distance, but parallax causes framing errors in close-up shots. Moreover, it is not easy to focus the lens of a fast reflex camera when it is opened to wider apertures (such as in low light or while using low-speed film). Most SLR cameras permit upright and laterally correct viewing through use of a roof pentaprism situated in the optical path between the reflex mirror and viewfinder. Light, which comes both horizontally and vertically inverted after passing through
850-409: A narrower depth of field, which is useful for blurring the background behind the subject, making the subject more prominent. "Fast" lenses are commonly used in theater photography, portrait photography, surveillance photography, and all other photography requiring a large maximum aperture. The variety of lenses also allows for the camera to be used and adapted in many different situations. This provides
935-590: A photographer purchased one of these lenses, that lens included a leaf shutter in its lens mount. Because leaf shutters synchronized electronic flash at all shutter speeds especially at fast shutter speeds of 1 ⁄ 500 of a second or faster, cameras using leaf shutters were more desirable to studio photographers who used sophisticated studio electronic flash systems. Some manufacturers of medium-format 120 film SLR cameras also made leaf-shutter lenses for their focal-plane-shutter models. Rollei made at least two such lenses for their Rolleiflex SL-66 medium format which
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#17327939648691020-603: A roof pentaprism or penta-mirror to direct the light to the eyepiece, first used on the 1948 Duflex constructed by Jenő Dulovits and patented August 1943 (Hungary). With this camera also appeared the first instant-return mirror . The first Japanese pentaprism SLR was the 1955 Miranda T , followed by the Asahi Pentax, Minolta SR-2, Zunow, Nikon F and the Yashica Pentamatic. Some SLRs offered removable pentaprisms with optional viewfinder capabilities, such as
1105-431: A total value of around US$ 5,835 billion. 2007 was the year with the largest value (US$ 4,888 billion) followed by a steep slump in 2009 (-70.9%). After the first wave in 2007, now is the second big M&A wave in the consumer products sector, and a decline is expected. Single-lens reflex camera A single-lens reflex camera ( SLR ) is a camera that typically uses a mirror and prism system (hence "reflex" from
1190-419: A viewing image that will be exposed onto the negative exactly as it is seen through the lens. There is no parallax error, and exact focus can be confirmed by eye—especially in macro photography and when photographing using long focus lenses . The depth of field may be seen by stopping down to the attached lens aperture , which is possible on most SLR cameras except for the least expensive models. Because of
1275-553: A wholly owned subsidiary of P&G. In 2006 Procter & Gamble sold Braun's Health Products division to Kaz , now a subsidiary of Helen of Troy Limited , along with licensing the use of Braun's trademark in the specific health products market. In early 2008, P&G discontinued sales of Braun appliances, except certain appliances such as shavers and electric toothbrushes, in the United States market. Elsewhere, however, Braun kept selling all its core categories until 2012, when
1360-545: A youthful Dieter Rams together with Herbert Lindinger and the pioneer of system design, Hans Gugelot , then lecturer of design at the Ulm School of Design. Rams soon became the most influential designer at Braun. Rams was a key figure in the German design renaissance of the late 1950s and 1960s. Eventually becoming head of Braun's design staff, Rams' influence was soon evidenced in many products. Braun's audio equipment and
1445-402: Is available that slips onto the eyepiece of most SLRs and D-SLRs and allows viewing through a waist-level viewfinder. There is also a finder that provides EVF remote capability. Almost all contemporary SLRs use a focal-plane shutter located in front of the film plane, which prevents the light from reaching the film even if the lens is removed, except when the shutter is actually released during
1530-413: Is rarely enough room above and below the frame for a one-piece shutter. Vertical shutters became very common in the 1980s (though Konica , Mamiya , and Copal first pioneered their use in the 1950s and 1960s, and are almost exclusively used for new cameras. Nikon used Copal-made vertical plane shutters in their Nikomat/Nikkormat -range, enabling x-sync speeds from 1 ⁄ 30 to 1 ⁄ 125 while
1615-517: Is rated for 200,000 shutter cycles and the Nikon D3 is rated for 300,000 with its exotic carbon fiber/kevlar shutter. Because many SLRs have interchangeable lenses, there is a tendency for dust, sand and dirt to get into the main body of the camera through the mirror box when the lens is removed, thus dirtying or even jamming the mirror movement mechanism or the shutter curtain mechanism itself. In addition, these particles can also jam or otherwise hinder
1700-802: Is required. A small number of SLRs were built for APS such as the Canon IX series and the Nikon Pronea cameras. SLRs were also introduced for film formats as small as Kodak's 110 , such as the Pentax Auto 110 , which had interchangeable lenses. The Narciss camera is an all-metal 16 mm subminiature single lens reflex camera made by Russian optic firm Krasnogorsky Mekhanichesky Zavod (KMZ) Narciss (Soviet Union; Нарцисс) between 1961 and 1965. Other features found on many SLR cameras include through-the-lens (TTL) metering and sophisticated flash control referred to as "dedicated electronic flash". In
1785-512: Is the leaf shutter , whereby the shutter is constructed of diaphragm-like blades and can be situated either between the lens or behind the lens. If the shutter is part of a lens assembly some other mechanism is required to ensure that no light reaches the film between exposures. An example of a behind-the-lens leaf shutter is found in the 35 mm SLRs produced by Kodak , with their Retina Reflex camera line; Topcon, with their Auto 100; and Kowa with their SE-R and SET-R reflexes. A primary example of
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#17327939648691870-413: The 35 mm format as, this film format offers a variety of emulsions and film sensitivity speeds, usable image quality and a good market cost. 35 mm film comes in a variety of exposure lengths: 20 exposure, 24 exposure and 36 exposure rolls. Medium format SLRs provide a higher-quality image with a negative that can be more easily retouched than the smaller 35 mm negative, when this capability
1955-668: The Nikon F , F2 , and F3 . Other focal-plane shutter designs, such as the Copal Square, travelled vertically — the shorter travelling distance of 24 millimetres (as opposed to 36 mm horizontally) meant that minimum exposure and flash synchronisation times could be reduced. These shutters are usually manufactured from metal, and use the same moving-slit principle as horizontally travelling shutters. They differ, though, in usually being formed of several slats or blades, rather than single curtains as with horizontal designs, as there
2040-450: The pixel resolution, contrast ratio , refresh rate , and color gamut of an LCD preview screen cannot compete with the clarity and shadow detail of a direct-viewed optical SLR viewfinder. Large format SLR cameras were probably first marketed with the introduction of C.R. Smith's Monocular Duplex (U.S., 1884). SLRs for smaller exposure formats were launched in the 1920s by several camera makers. The first 35 mm SLR available to
2125-888: The waist-level finder , the interchangeable sports finders used on the Canon F1 and F1n; the Nikon F, F2, F3, F4 and F5; and the Pentax LX. Another prism design was the porro prism system used in the Olympus Pen F , the Pen FT, the Pen FV half-frame 35 mm SLR cameras. This was later used on the Olympus EVOLT E-3x0 series, the Leica Digilux 3 and the Panasonic DMC-L1 . A right-angle finder
2210-539: The yellow, red and orange goods classification system. Convenience goods are regularly consumed and easily available. Generally, convenience goods come in the category of nondurable goods such as fast foods, cigarettes and tobacco with low value. Convenience goods are sold mostly by wholesalers or retailers to make them available to the consumers in goods or large volume. Convenience goods can further be divided into staple convenience consumer goods and impulse convenience consumer goods. Staple convenience consumer goods are
2295-692: The 1960s, Braun created the Rams -designed T3 pocket radio. By this time, Braun's film slide projectors were featuring high-quality optics and all-metal construction combined with sleek functionalist styling, and competed with higher-end Eastman Kodak and Leitz products in the global market. Braun also started distributing in Germany high-end medium-format SLR system cameras produced by Japanese camera manufacturer Zenza Bronica , as well as Braun-Nizo brand cameras and Super 8 film cameras (formerly of Niezoldi & Krämer GmbH; purchased by Braun in 1962). In 1967,
2380-660: The 1990s, SLR was the most advanced photographic preview system available, but the recent development and refinement of digital imaging technology with an on-camera live LCD preview screen has overshadowed SLR's popularity. Nearly all inexpensive compact digital cameras now include an LCD preview screen allowing the photographer to see what the CCD is capturing. However, SLR is still popular in high-end and professional cameras because they are system cameras with interchangeable parts, allowing customization. They also have far less shutter lag , allowing photographs to be timed more precisely. Also
2465-416: The 2000s. Around 2010, the mirrorless technology utilized in point and shoot cameras made the way to the interchangeable lens cameras and slowly replaced DSLR technology. As of 2022, all the major camera brands (Except Pentax) ceased development and production of DSLRs and moved on to mirrorless systems . These systems offer multiple advantages to the photographer with regards to autofocus systems as well as
2550-527: The Boston, Massachusetts-based conglomerate Gillette Group acquired a majority share of the company. Erwin Braun, one of Max Braun's sons, took on the sales agency of the LECTRON system product line in 1967. He was very interested in making the teaching of electronics approachable to students all over the world. The LECTRON system was a simple but ingenious product that fit the bill perfectly. The LECTRON System
2635-612: The Braun product line relating to kitchen appliances was purchased by De'Longhi , using the Braun trademark under license from P&G. Braun's products include the following categories: The company was formerly a manufacturer of food processors, radios, slide projectors, Super 8 film cameras and accessories, and high-fidelity sound systems. Today, Braun focuses on its core categories (shaving and grooming, beauty, and hair care). Small household appliances, health and wellness categories, as well as clocks and watches are now run by other companies ( De'Longhi , Zeon, Kaz ) under license. From
Braun (company) - Misplaced Pages Continue
2720-854: The Bronica ETRs, the ETRs'i (both producing a 6 × 4.5 cm. image), the SQ and the SQ-AI (producing a 6 × 6 cm image like the Hasselblad), and the Zenza-Bronica G system (6 × 7 cm). Certain Mamiya medium-format SLRs, discontinued camera systems such as the Kowa 6 and a few other camera models also used between-the-lens leaf shutters in their lens systems. Thus, any time
2805-625: The Canon Pellix and Sony SLT cameras , along with several special-purpose high-speed cameras (such as the Canon EOS-1N RS), whose mirror was a fixed beamsplitting pellicle . Focus can be adjusted manually by the photographer or automatically by an autofocus system. The viewfinder can include a matte focusing screen located just above the mirror system to diffuse the light. This permits accurate viewing, composing and focusing, especially useful with interchangeable lenses. Up until
2890-646: The LECTRON product line. Mr. Walter retired and gifted the LECTRON assets to the Reha-Werkstatt Oberrad in 2001. The RWO continues to manufacture and sell the LECTRON system to this day. By the 1970s, Braun discontinued its film slide projectors and hi-fi products to focus on consumer appliances such as shavers, razors, coffee makers, clocks, and radios. In 1981, the company's audio and hi-fidelity division, which grew out of Braun's former core business of radios, turntables, and hi-fidelity audio products,
2975-457: The SLR's versatility, most manufacturers have a vast range of lenses and accessories available for them. Compared to most fixed-lens compact cameras, the most commonly used and inexpensive SLR lenses offer a wider aperture range and larger maximum aperture (typically f /1.4 to f /1.8 for a 50 mm lens). This allows photographs to be taken in lower light conditions without flash, and allows
3060-642: The SLR. In 1952, Asahi developed the Asahiflex and in 1954, the Asahiflex IIB . In 1957, the Asahi Pentax combined the fixed pentaprism and the right-hand thumb wind lever. Nikon , Canon and Yashica introduced their first SLRs in 1959 (the F , Canonflex , and Pentamatic, respectively). Canon, Nikon and Pentax have all developed digital SLR cameras (DSLRs) using the same lens mounts as on their respective film SLR cameras. Konica Minolta did
3145-443: The amount of light travelling to the film plane or sensor and also can distort the light passing through them, resulting in a less-sharp image. To avoid the noise and vibration, many professional cameras offer a mirror lock-up feature, however, this feature totally disables the SLR's automatic focusing ability. Electronic viewfinders have the potential to give the 'viewing-experience' of a DSLR (through-the-lens viewing) without many of
3230-436: The autofocus system or for wireless communication with off-camera flash units. A pre-flash is often used to determine the amount of light that is reflected from the subject, which sets the duration of the main flash at time of exposure. Some cameras also employ automatic fill-flash, where the flash light and the available light are balanced. While these capabilities are not unique to the SLR, manufacturers included them early on in
3315-488: The basic necessities of the consumer. These goods are easily available and in large quantity: milk, bread, sugar, etc. Impulse convenience consumer goods do not belong to the priority list of the consumer. They are purchased without any prior planning, just on the basis of the impulse : potato wafers, candies, ice creams, cold drinks, etc. Shopping consumer goods are the goods which take lot of time and proper planning before making purchase decision; in this case consumer does
3400-567: The capability to control perspective. With a triple-extension bellows 4" × 5" camera such as the Linhof SuperTechnika V, the photographer can correct certain distortions such as "keystoning", where the image 'lines' converge (i.e., photographing a building by pointing a typical camera upward to include the top of the building). Perspective correction lenses are available in the 35 mm and medium formats to correct this distortion with film cameras, and it can also be corrected after
3485-408: The circuit schematic diagram illustrated by the symbols on the top of the block. The blocks were held together with magnets behind the conductive plates on the sides and bottom of the block. In 1972, due to pressure from Gillette, the LECTRON assets were sold off to Manfred Walter, the manager of the LECTRON product line at Braun. Mr. Walter formed Lectron, GmbH in 1972 to continue selling and developing
Braun (company) - Misplaced Pages Continue
3570-432: The company to reverse the sales losses and damage to its product image cost Braun substantial amounts of money. In 1998, Gillette decided to transform Braun AG into a private company before it bought back a 19.9 percent share in its subsidiary The Gillette Company Inc., which Braun had acquired in 1988. The following year, Braun's sales organization was merged with those of Gillette's other business divisions to cut costs. At
3655-505: The company was marketing the first fully automatic tray film slide projector known as the PA 1. The 1950s also marked the beginning of the product that Braun is known for today: the electric shaver . Braun's first electric shaver, known as the S 50, was designed in 1938, but World War II delayed its introduction until 1951. It featured an oscillating cutter block with a very thin, yet very stable steel-foil mounted above it. The 1950s also saw
3740-489: The consumer but still give satisfaction to the consumer. They are also inseparable and variable in nature: they are thus produced and consumed simultaneously. Examples are haircuts, medical treatments, auto repairs and landscaping. Final goods can be classified into the following categories, which are determined by consumers' buying habits: Convenience goods, shopping goods, and specialty goods are also known as "red goods", "yellow goods", and "orange goods", respectively, under
3825-447: The conversation on the role of design today." 50°10′15″N 8°31′45″E / 50.17083°N 8.52917°E / 50.17083; 8.52917 Consumer products When used in measures of national income and output , the term "final goods" includes only new goods. For example, gross domestic product (GDP) excludes items counted in an earlier year to prevent double counting based on resale of items. In that context,
3910-478: The design Phase I, Phase II, and Phase III in the early 1970s, and later, the AB 20 in 1975, followed by a number of other models. These designs were discontinued by Braun in 2005. In the 1970s, a design approach influenced by pop art began to inspire Braun products, which included many common household appliances and products. Contemporary Braun design of the period incorporated this new approach in bright colours and
3995-696: The designs that Rams and the Braun design department produced – from coffee makes to calculators and radios to razors – are held in the collections of museums around the world, including the Museum of Modern Art in New York, the Pompidou Centre in Paris, and the Museum für Angewandte Kunst in Frankfurt. Recent collaborations with designers such as Paul Smith and Virgil Abloh have sought to "open up
4080-438: The development of SLR, all cameras with viewfinders had two optical light paths: one through the lens to the film, and another positioned above ( TLR or twin-lens reflex ) or to the side ( rangefinder ). Because the viewfinder and the film lens cannot share the same optical path, the viewing lens is aimed to intersect with the film lens at a fixed point somewhere in front of the camera. This is not problematic for pictures taken at
4165-462: The disadvantages. More recently, Sony have resurrected the pellicle mirror concept in their " single-lens translucent " (SLT) range of cameras. SLRs vary widely in their construction and typically have bodies made of plastic or magnesium. Most manufacturers do not cite durability specifications, but some report shutter life expectancies for professional models. For instance, the Canon EOS 1Ds MkII
4250-548: The economic definition of goods also includes what are commonly known as services . Manufactured goods are goods that have been processed in any way. They are distinct from raw materials , but include both intermediate goods and final goods. There are legal definitions. For example, the United States' Consumer Product Safety Act has an extensive definition of consumer product , which begins: CONSUMER PRODUCT.--The term ‘‘consumer product’’ means any article, or component part thereof, produced or distributed (i) for sale to
4335-439: The end of the 1990s, Braun and Gillette suffered losses in several areas. Looking for ways to return to profitability, Gillette considered the disposal of some of Braun's less profitable divisions, such as kitchen appliances and thermometers, but abandoned the idea a few months later when no buyers were found. Braun's sales in those areas began to recover in 2000. Gillette was acquired by Procter & Gamble in 2005, making Braun
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#17327939648694420-529: The exposure. In addition, the movement of the reflex mirror takes time, limiting the maximum shooting speed. The mirror system can also cause noise and vibration. Partially reflective (pellicle) fixed mirrors avoid these problems and have been used in a very few designs including the Canon Pellix and the Canon EOS-1N RS , but these designs introduce their own problems. These pellicle mirrors reduce
4505-403: The exposure. There are various designs for focal plane shutters. Early focal-plane shutters designed from the 1930s onwards usually consisted of two curtains that travelled horizontally across the film gate: an opening shutter curtain followed by a closing shutter curtain. During fast shutter speeds, the focal-plane shutter would form a 'slit' whereby the second shutter curtain was closely following
4590-561: The fact with photo software when using digital cameras. The photographer can also extend the bellows to its full length, tilt the front standard and perform photomacrography (commonly known as ' macro photography '), producing a sharp image with depth-of-field without stopping down the lens diaphragm. Early SLRs were built for large format photography, but this film format has largely lost favor among professional photographers. SLR film-based cameras have been produced for most film formats as well as for digital formats. These film-based SLRs use
4675-469: The first opening shutter curtain to produce a narrow, vertical opening, with the shutter slit moving horizontally. The slit would get narrower as shutter speeds were increased. Initially these shutters were made from a cloth material (which was in later years often rubberised), but some manufacturers used other materials instead. Nippon Kōgaku (now Nikon Corporation ), for example, used titanium foil shutters for several of their flagship SLR cameras, including
4760-590: The focusing feature of a lens if they enter into the focusing helicoid. The problem of sensor cleaning has been somewhat reduced in DSLRs as some cameras have a built-in sensor cleaning unit. The price of SLRs in general also tends to be somewhat higher than that of other types of cameras, owing to their internal complexity. This is compounded by the expense of additional components, such as flashes or lenses. The initial investment in equipment can be prohibitive enough to keep some casual photographers away from SLRs, although
4845-400: The growing company moved to new premises on Idsteiner Strasse . In 1929, eight years after he started his shop, Max Braun began to manufacture entire radio sets, and his company eventually became one of Germany's leading radio manufacturers. This development continued with the launch of one of the first combined radio and record players , called radiograms, in 1932. In 1935, the Braun brand
4930-461: The high-quality "D"-series (D25–D47) 35mm slide projectors from this period are some of the better examples of Functionalist design. Another icon of modern design, but less well known, is the LE1 electrostatic loudspeaker unit (for which technological aspects were licensed from QUAD ). Dieter Rams and Dietrich Lubs are also responsible for the classic range of Braun alarm clocks, collaborating first on
5015-468: The lens, is reflected upwards by the reflex mirror, into the pentaprism where it is reflected twice to correct the inversions caused by the lens, and align the image with the viewfinder . When the shutter is released, the mirror moves out of the light path, and the light shines directly onto the film (or in the case of a DSLR , the CCD or CMOS imaging sensor). Exceptions to the moving mirror system include
5100-405: The market for used SLRs has become larger particularly as photographers migrate to digital systems. The digital single-lens reflex camera has largely replaced the film SLR for its convenience, sales, and popularity at the start of the 21st century. These cameras were the marketing favorite among advanced amateur and professional photographers through the first two decades of
5185-591: The market. Specialty goods are mostly purchased by the upper classes of society as they are expensive in nature and difficult to afford for the middle and lower classes. Companies advertise their goods targeting the upper class. These goods do not fall under the category of necessity; rather they are purchased on the basis personal preference or desire. Brand name, uniqueness, and special features of an item are major attributes which attract customers and make them buy such products. Examples include antiques, jewelry, wedding dresses, cars, etc. Unsought goods belong to neither
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#17327939648695270-508: The mass market, Leica's PLOOT reflex housing along with a 200 mm f4.5 lens paired to a 35 mm rangefinder camera body, debuted in 1935. The Soviet Спорт (“Sport”), also a 24 mm by 36 mm image size, was prototyped in 1934 and went to market in 1937. K. Nüchterlein's Kine Exakta (Germany, 1936) was the first integrated 35 mm SLR to enter the market. Additional Exakta models, all with waist-level finders, were produced up to and during World War II . Another ancestor of
5355-508: The mid-1950s, the Braun brand was closely linked with the concept of German modern industrial design and its combination of functionality and technology. In 1956, Braun created its first design department, headed by Dr. Fritz Eichler , who instituted a collaboration with the Ulm School of Design to develop a new product line. In 1956 the company introduced its famous SK 4 radiogram [ de ] ("Snow White's Coffin"), designed by
5440-404: The mirror box and pentaprism/pentamirror. The mirror box also prevents lenses with deeply recessed rear elements from being mounted close to the film or sensor unless the camera has a mirror lockup feature; this means that simple designs for wide angle lenses cannot be used. Instead, larger and more complex retrofocus designs are required. The SLR mirror 'blacks-out' the viewfinder image during
5525-401: The mirror moves upwards from its resting position in the direction of the arrow, the focal plane shutter opens, and the image is projected onto the film or sensor in exactly the same manner as on the focusing screen. This feature distinguishes SLRs from other cameras as the photographer sees the image composed exactly as it will be captured on the film or sensor . Most 35 mm SLRs use
5610-423: The mirror's reflection) that permits the photographer to view through the lens and see exactly what will be captured. With twin lens reflex and rangefinder cameras , the viewed image could be significantly different from the final image. When the shutter button is pressed on most SLRs, the mirror flips out of the light path, allowing light to pass through to the light receptor and the image to be captured. Until
5695-613: The modern SLR camera was the Swiss-made Alpa , which was innovative, and influenced the later Japanese cameras. The first eye-level SLR viewfinder was patented in Hungary on August 23, 1943, by Jenő Dulovits, who then designed the first 35 mm camera with one, the Duflex , which used a system of mirrors to provide a laterally correct, upright image in the eye-level viewfinder. The Duflex, which went into serial production in 1948,
5780-444: The most volatile (or cost-dependent) component of consumption. Consumer nondurable goods are purchased for immediate use or for use very soon. Generally, the lifespan of nondurable goods is from a few minutes to up to three years: food, beverages, clothing, shoes and gasoline are examples. In everyday language, nondurable goods get consumed or "used up". Consumer services are intangible in nature. They cannot be seen, felt or tasted by
5865-468: The necessity group of consumer goods list nor to specialty goods. They are always available in the market but are purchased by very few consumers, either based on their interest or their need for some specific reasons. The general public does not purchase such goods often. Examples include snowshoes , fire extinguishers , flood insurance , etc. In the consumer product sector, there have been 107,891 deals announced between 1985 and 2018, which cumulates to
5950-523: The only choice for focal plane shutters at that time was 1 ⁄ 60 . Later, Nikon again pioneered the use of titanium for vertical shutters, using a special honeycomb pattern on the blades to reduce their weight and achieve world-record speeds in 1982 of 1 ⁄ 4000 second for non-sync shooting, and 1 ⁄ 250 with x-sync. Nowadays most such shutters are manufactured from cheaper aluminium (though some high-end cameras use materials such as carbon-fibre and Kevlar ). Another shutter system
6035-400: The other hand, capital goods , which are tangible in nature, such as machinery or building or any other equipment that can be used in manufacturing of final product, are durable goods with limited lifespans that are determined by manufacturers before their sale. The longevity and the often-higher cost of durable goods usually cause consumers to postpone expenditures on them, which makes durables
6120-423: The photographer with considerably more control (i.e., how the image is viewed and framed) than would be the case with a view camera. In addition, some SLR lenses are manufactured with extremely long focal lengths, allowing a photographer to be a considerable distance away from the subject and yet still expose a sharp, focused image. This is particularly useful if the subject includes dangerous animals (e.g., wildlife);
6205-401: The production of cigarette lighters. That same year, Braun became a wholly owned subsidiary of Gillette. By the mid-1990s, Braun held a leading position among the world's home appliance manufacturers, but profitability concerns began to surface. Many of Braun's competitors closely imitated Braun designs and had them produced in low-cost labor countries at lower costs. The litigation commenced by
6290-531: The same, and after having bought Konica Minolta's camera division in 2006. Sony continues using the Minolta AF lens mount in their DSLRs, including cameras built around a semi-transparent fixed mirror . Samsung builds DSLRs based on the Pentax lens mount. Olympus , on the other hand, chose to create a new digital-only Four Thirds System SLR standard, adopted later by Panasonic and Leica. Contax came out with
6375-483: The start of kitchen appliances, like the mixer MX 3 and the kitchen machine (Küchenmaschine or kitchen machine) Braun KM 3. The KM 3 is a family of food processors that started with the model KM 3/31 in 1957. Designed by Gerd A. Müller , these machines were built in nearly unchanged form for 36 years until 1993. In 1962, Braun became Braun AG, a publicly traded company. In 1963, the company started distributing microphones by U.S. manufacturer Shure in Germany. Also during
6460-405: The start of the 21st century. A cross-section ( or 'side-view') of the optical components of a typical SLR camera shows how the light passes through the lens assembly, is reflected by the mirror placed at a 45-degree angle, and is projected on the matte focusing screen . Via a condensing lens and internal reflections in the roof pentaprism the image appears in the eyepiece. When an image is taken,
6545-552: The subject prefers anonymity to being photographed; or else, the photographer's presence is unwanted (e.g., celebrity photography or surveillance photography). Practically all SLR and DSLR camera bodies can also be attached to telescopes and microscopes via an adapter tube to further enhance their imaging capabilities. In most cases, single-lens reflex cameras cannot be made as small or as light as other camera designs—such as rangefinder cameras , autofocus compact cameras and digital cameras with electronic viewfinders (EVF)—owing to
6630-435: The top models, whereas the best rangefinder cameras adopted such features later. Many of the advantages of SLR cameras derive from viewing and focusing the image through the attached lens. Most other types of cameras do not have this function; subjects are seen through a viewfinder that is near the lens, making the photographer's view different from that of the lens. SLR cameras provide photographers with precision; they provide
6715-472: The war, Braun continued to produce state-of-the-art radios and audio equipment , and the company soon became well known for its " high-fidelity " audio and record players, including the famous SK line. Braun was the only foreign licensee of the QUAD electrostatic loudspeaker for a time. In 1954, the company also began producing film slide projectors , a mainstay of its business for the next forty years. By 1956,
6800-462: Was a wholly owned subsidiary of Gillette , which had purchased a controlling interest in the company in 1967. Braun is now a subsidiary of Procter & Gamble , which acquired Gillette in 2005. In 1921, Max Braun [ de ] (1890–1951), a mechanical engineer, established a small engineering shop in Frankfurt , Germany. In 1923, he began producing components for radio sets. By 1928,
6885-527: Was a focal-plane shutter SLR. Rollei later switched to a camera system of leaf-shutter design (e.g., the 6006 and 6008 reflexes) and their current medium-format SLRs are now all of the between-the-lens shutter design. Since the technology became widespread in the 1970s, SLRs have become the main photographic instrument used by dedicated amateur photographers and professionals. Some photographers of static subjects (such as architecture, landscape, and some commercial subjects), however, prefer view cameras because of
6970-538: Was also the world's first SLR with an instant-return (a.k.a. autoreturn) mirror. The first commercially produced SLR that employed a roof pentaprism was the Italian Rectaflex A.1000, shown in full working condition on Milan fair April 1948 and produced from September the same year, thus being on the market one year before the east German Zeiss Ikon VEB Contax S , announced on May 20, 1949, produced from September. The Japanese adopted and further developed
7055-409: Was introduced to the German marketplace in 1966 by Egger-Bahn (a company primarily focused on the 9mm toy train sector). An electronic component, such as a resistor, was placed inside a transparent flat cube with a white cover on the top, which had the electronic symbol and its value. The blocks containing different components and types of connections could be put together to form a working circuit with
7140-423: Was introduced, and the original incarnation of the logotype with the raised " A " was born. At the 1937 World's Fair in Paris , Max Braun received the award For special achievements in phonography . In support of the war effort during World War II, Braun discontinued making products for the civilian sector. In 1944, the Frankfurt factories were almost destroyed, and Max Braun began to rebuild his company. After
7225-429: Was spun off into Braun Electronic GmbH, a legally independent Gillette subsidiary. Braun Electronic GmbH put out its last audio-fi set in 1990 before the business was discontinued. Also, in the early 1980s, Braun sold its photographic and slide projector division to Robert Bosch GmbH . In 1982, Gillette Group moved to integrate Braun with the parent company by taking full control over its operations. In 1984, Braun ceased
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