63-543: Golden Wonder is a British company that manufactures snack foods, most notably crisps . These include Ringos, Golden Wonder and Transform-A-Snack. Since 2006, it has been a wholly owned subsidiary of the Northern Irish company Tayto , purchased from administration . Founded in 1947, by the 1960s Golden Wonder was the most popular crisp brand in Britain, overtaking Smiths . They were overtaken by Walkers who are
126-451: A mass-market product . Today, chips are packaged in plastic bags, with nitrogen gas blown in prior to sealing to lengthen shelf life, and provide protection against crushing. Chips were long made in a batch process , where the potato slices are rinsed with cold water to release starch, fried at a low temperature of 300 °F (150 °C), and continuously raked to prevent them from sticking together. Industrial advances resulted in
189-521: A purpose-built factory in Sighthill . The company was bought by Imperial Tobacco in 1961. By early 1960s, it was manufacturing crisps at three further sites, at Broxburn , Widnes and Corby . A site at Crumlin produced the "Pot Noodle". The company was acquired by United Kingdom based Dalgety plc in March 1987 as part of owned by Imperial Tobacco 's breakup by new owner Hanson plc . A fire at
252-536: A crisp". Sweet potato chips are eaten in Korea, New Zealand, and Japan; parsnip, beetroot , and carrot crisps are available in the United Kingdom. India is famous for a large number of localized 'chips shops', selling not only potato chips, but also other varieties such as plantain chips, tapioca chips, yam chips, and even carrot chips. Plantain chips, also known as chifles or tostones , are also sold in
315-467: A fried potato purée-based dough are known as "batata chips" ("potato chips"), or just "chips" . Most potato chips contain high levels of sodium , from salt . This has been linked to health issues such as high blood pressure . However, researchers at Queen Mary University of London in 2004 have noted that a small "bag of ready-salted crisps" contains less salt than a serving of many breakfast cereals, including "every brand of cornflakes on sale in
378-653: A joke or trivia section on the back. Wotsits were one of the sponsors of SMTV Live (alongside other Walkers snacks such as Monster Munch and Squares) from 4 January 2003 until the show's discontinuation on 27 December 2003. In 2003, the advertising agency Abbott Mead Vickers made a public apology when the Parliamentary Select Committee on Health brought to light a private brief that it had made to Frito-Lay (Walkers' owners) where it proposed encouraging children (4 to 9 years old) to believe that "Wotsits are for me—I'm going to buy them when I get
441-554: A large part of the snack food and convenience food market in Western countries. The global potato chip market generated total revenue of US$ 16.49 billion in 2005. This accounted for 35.5% of the total savory snacks market in that year (which was $ 46.1 billion overall). The earliest known recipe for something similar to today's potato chips is in the English cook William Kitchiner 's book The Cook's Oracle published in 1817, which
504-439: A name that persisted into the mid-twentieth century. A version of this story was popularized in a 1973 national advertising campaign by St. Regis Paper Company which manufactured packaging for chips, claiming that Crum's customer was Cornelius Vanderbilt . Crum was already renowned as a chef at the time, and he owned a lakeside restaurant by 1860 which he called Crum's House. The "Saratoga Chips" brand name still exists today. In
567-532: A premium, "gourmet" item. Kettle chips are thicker and the surface starch is not rinsed off, resulting in a style of chip called "hard-bite". Little consistency exists in the English-speaking world for the name of this food. North American English uses "chips", though Canadians may also call French fries, especially thick ones, "chips" as well. "Crisps" may be used for thin fried or baked products made from potato paste. An example of this type of snack
630-587: A settlement with Frito-Lay , Kettle Foods , and Lance Inc. , the makers of Cape Cod Potato Chips , for violating the state's Safe Drinking Water and Toxic Enforcement Act . The state had alleged in 2005 that potato chips from these companies failed to document that they contained high levels of acrylamide, which is listed by California since the 1990s as a carcinogen . These companies paid fines and agreed to reduce acrylamide levels to be under 275 parts per billion. Many potato chip manufacturers attempt to remove burned and thus potentially acrylamide-rich chips before
693-543: A shift to production by a continuous process , running the chips through a vat of hot oil and drying them in a conveyor process. Some small producers continued to use a batch process, notably in Maui . In 1980, inspired by the Maui Chip, an entrepreneur started Cape Cod Potato Chips to produce thicker, batch-cooked "Hawaiian style" potato chips, which came to be known as kettle-style (US) or hand-cooked (UK) chips and became
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#1732786862384756-540: A subsidiary of PepsiCo . Known for their light, airy texture and distinctive orange hue, Wotsits are a beloved snack in the UK. Originally launched by Golden Wonder in the 1970s, Wotsits have become a staple in British snack culture. The snack is primarily known for its cheese variant, although other flavours have been introduced over the years. Wotsits are often compared to other puffed corn snacks globally, such as Cheetos in
819-625: Is Pringles , which are marketed as "potato crisps" even in the United States. In the United Kingdom and Ireland, "crisps" are potato chips which are eaten at room temperature, whilst "chips" are similar to french fries (as in " fish and chips ") and are served hot. In Australia, some parts of South Africa, New Zealand, India, and the West Indies , especially in Barbados, both forms of potato product are simply known as "chips", as are
882-440: Is a thin slice of potato (or a thin deposit of potato paste) that has been deep fried , baked , or air fried until crunchy. They are commonly served as a snack , side dish , or appetizer . The basic chips are cooked and salted ; additional varieties are manufactured using various flavorings and ingredients including herbs , spices , cheeses , other natural flavors, artificial flavors , and additives . Potato chips form
945-419: Is produced when potatoes are fried or baked at high temperatures. This discovery in 2002 led to international health concerns. Subsequent research has however found that it is not likely that the acrylamides in burnt or well-cooked food cause cancer in humans; Cancer Research UK categorizes the idea that burnt food causes cancer as a "myth". In August 2008, California Attorney General Jerry Brown announced
1008-567: Is similar to the Pot Noodle range, previously produced by Golden Wonder. Golden Wonder branding now features on snacks previously marketed by Red Mill, another snack manufacturer taken over by Tayto. Golden Wonder now produces a number of different flavours of potato crisp; it is also the current owner of the XL Crisp brand. Golden Wonder was the former owner of the Wotsits brand, but when
1071-480: The 2002 FIFA World Cup . The product was released to compete with Walkers' "Footballs" product. In April 2002, Golden Wonder teamed up with British television duo Ant & Dec for the "Goalden Shootout" promotion. Numbered codes of the back were shown in special packs of Nik Naks, Wotsits, Wotsits Wafflers and new Wotsits Goalden Balls. In May 2002, Golden Wonder announced they would change hands and be sold to Longulf. The Wotsits brand was, however, not included in
1134-574: The Pringles and Lay's Stax brands, is made by extruding or pressing a dough made from dehydrated potato flour into the desired shape before frying. This makes a product that is uniform in size and shape, which allows them to be stacked and packaged in rigid cardboard or plastic canisters. Pringles are officially branded as "potato crisps" in the US. Pringles may be termed "potato chips" in Britain, to distinguish them from traditional "crisps", but do not meet
1197-607: The Smiths Potato Crisps Company Ltd, formed in 1920, Frank Smith packaged his chips in greaseproof paper bags and attached a twist of salt, and sold them around London. The potato chip remained otherwise unseasoned until the 1950s. After some trial and error, in 1954, Joe "Spud" Murphy, the owner of the Irish crisps company Tayto , and his employee Seamus Burke, produced the world's first seasoned chips: cheese & onion. Companies worldwide sought to buy
1260-539: The United Kingdom , Walkers makes crisps with popular flavours as Prawn Cocktail, Beef and Onion, Roast Chicken, Smoky Bacon, Worcester Sauce, Pickled Onion, and Tomato Ketchup, and exotic flavors Thai sweet chili, roast pork and creamy mustard sauce, chicken with Italian herbs, Spicy Sriracha , BBQ Pulled Pork, sea salt and cider vinegar, spicy and aromatic curry, turkey and bacon, caramelized onion and sweet balsamic vinegar, Stilton and cranberry. In Ireland ,
1323-479: The former Yugoslavia , fried thin potato slices are known as "chips" (locally pronounced very similarly to the English pronunciation), with a clear distinction from French fries. In Brazil, "home-style" potato chips are known as batatas portuguesas ("Portuguese potatoes") if their sides are relatively smooth and batatas prussianas ("Prussian potatoes") if their sides show a wafer biscuit-like pattern, whilst American-like industrial uniform potato chips made from
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#17327868623841386-470: The "Wotsits" brands in October 2001. In November 2001, "Wotsits Micro Snacks" were introduced, which were microwave versions of the snack and said "Deliciously hot cheesy snack", and "Wotsits Wafflers Cheesy Potato Shapes", which were oven-based versions of the snack. In March 2002, Golden Wonder announced the launch of a football-shaped version of the product called "Wotsits Goalden Balls" to coincide with
1449-550: The 1960s, manufacturers switched to the less expensive composite canister (similar to the Pringles container). Reckitt Benckiser was a market leader in this category under the Durkee Potato Stix and French's Potato Sticks names but exited the business in 2008. In 2014, French's reentered the market. A larger variant (about 1 cm thick) made with dehydrated potatoes is marketed as Andy Capp 's Pub Fries , using
1512-624: The 1980s. In the 1980s Golden Wonder claimed on television and on their packets to be Britain's Noisiest Crisp . In the following decade a popular series of television adverts with adult actors indulging in childish antics carried another famous slogan: You'll never grow old in Golden Wonderland! . In 2009 the Golden Wonder brand started to be used by Symingtons Ltd, under licence, for the production of The Nation's Noodle and The Nation's Pasta . The new range of instant noodles
1575-456: The 20th century, potato chips spread beyond chef-cooked restaurant fare and began to be mass-produced for home consumption. The Dayton, Ohio -based Mikesell's Potato Chip Company, founded in 1910, identifies as the "oldest potato chip company in the United States". New Hampshire-based Granite State Potato Chip Factory, founded in 1905 and in operation until 2007, was one of America's first potato chip manufacturers. In an idea originated by
1638-488: The Corby site in 1988 destroyed many historical documents and photographs of the company. In February 1992 Sooner Snacks , manufacturer of Nik Naks and Wheat Crunchies , was bought from Borden Inc. by Dalgety plc , with the company being absorbed into Golden Wonder. In 1995 Golden Wonder underwent a management buyout costing £54.6 million. In 2000 Bridgepoint Capital acquired the company for £156 million. In January 2006
1701-745: The Netherlands, " Bolognese " flavoured potato chips are also popular; this flavour was introduced by Belgian chip company Croky. In Russia , the Russkaya Kartoshka brand of chips claim reduced content of oil in their curled (C-shaped, nearly ball-shaped) chips, and offers flavors like grilled salmon, shrimp and "Kamchatka's crab", that are unique seafood-themed flavors of potato chips mass-produced in Russia. Lay's offers crab-flavored and no-cream green onion flavored chips as ones made uniquely for Russian market. Lay's "Iz pechi" (literally "from
1764-575: The No.1 crisp brand in the UK. The company was founded in 1947 by William Alexander, who owned a bakery in Stockbridge , Edinburgh . He started making crisps in order to use spare capacity in the deep-fat fryers which he normally used to make doughnuts. The company was named after the Golden Wonder potato , which Alexander believed to be the best for making crisps. In 1952, the company moved to
1827-418: The UK". Some potato chip companies have responded to the long-standing concerns by investing in research and development to modify existing recipes and create health-conscious products. PepsiCo research shows that about 80% of salt on chips is not sensed by the tongue before being swallowed. Frito-Lay spent $ 414 million in 2009 on product development, including development of salt crystals that would reduce
1890-488: The US are found in Mary Randolph 's Virginia House-Wife (1824) and in N.K.M. Lee's Cook's Own Book (1832), both of which explicitly cite Kitchiner. A legend associates the creation of potato chips with Saratoga Springs, New York , decades later than the first recorded recipe. By the late nineteenth century, a popular version of the story attributed the dish to George Crum , a cook at Moon's Lake House who
1953-529: The United States, barbecue flavor , were being manufactured and sold by 1954. In 1958, Herr's was the first company to introduce barbecue-flavored potato chips in Pennsylvania . Chips sold in markets were usually sold in tins or scooped out of storefront glass bins and delivered by horse and wagon. Early potato chip bags were wax paper with the ends ironed or stapled together. At first, potato chips were packaged in barrels or tins, which left chips at
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2016-481: The United States, but are distinguished by their unique texture and flavour profile. When first introduced by Golden Wonder , Wotsits were available in flavours such as Cheesy, Crispy Beef (later named Barbecue Beef and BBQ Beef), Cheese & Bacon, and Spicy Tomato. The latter two were discontinued in the 1993, and a Prawn Cocktail flavour was put onto the market after it replaced Smoky Bacon in February 1998. In
2079-583: The Western Hemisphere from Canada to Chile. In the Philippines, banana chips can be found sold at local stores. In Kenya, chips are made from arrowroot and cassava . In the United Kingdom, Sweden, Finland, and Australia, a new variety of Pringles made from rice has been released and marketed as lower in fat than its potato counterparts. Wotsits Wotsits are a popular British brand of cheese-flavoured corn puffs produced by Walkers ,
2142-532: The Wotsits brand as is with a new look, replacing Cheetos. On 3 January 2003, Walkers relaunched Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety. On 1 April 2004, Walkers announced the launch of a new "Flamin' Hot" flavour of
2205-496: The bottom stale and crumbled. In the 1920s, Laura Scudder , an entrepreneur in Monterey Park, California , started having her workers take home sheets of wax paper to iron into the form of bags, which were filled with chips at her factory the next day. This pioneering method reduced crumbling and kept the chips fresh and crisp longer. This innovation, along with the invention of cellophane , allowed potato chips to become
2268-623: The company changed hands in May 2002 it was sold off separately to rival brand Walkers . Previous snacks Wheat Crunchies , Chips & Burgers and the corn based Nik Naks are now owned by KP . Golden Wonder entered into administration on 9 January 2006, threatening about 800 jobs. On 13 January 2006 it was announced that the Corby , Northamptonshire site and the contract for Mini Pringles, as produced by Golden Wonder, would transfer to Northern Irish crisp manufacturer Tayto . The announcement brought
2331-517: The company was bought by Tayto , a company based in Tandragee , County Armagh . Its notable brands have included "Wotsits", "Ringos", "Jungle Fresh" peanuts and Pot Noodle , which ceased to carry Golden Wonder branding after the brand (but not the manufacturing business itself) was sold to Unilever . In July 1995 Best Foods paid Dalgety plc about $ 280 million for its Golden Wonder Pot Noodle instant hot snacks manufacturing business. Following
2394-425: The definition or standard of identity for potato chips. Munchos , another brand that uses the term "potato crisps", has deep air pockets in its chips that give it a curved shape, though the chips themselves resemble regular bagged chips. An additional product similar to potato chips exists in the form of "potato sticks", also called "shoestring potatoes". These are made as extremely thin (2 to 3 mm) versions of
2457-605: The larger "home-style" variety. In the north of New Zealand, they are sometimes affectionately known as "chippies"; however, they are marketed as "chips" throughout the country. In Australia and New Zealand, a distinction is sometimes made between "hot chips" (fried potatoes) and "chips" or "potato chips". In Bangladesh, they are generally known as "chip" or "chips", and much less frequently as "crisps" (pronounced "kirisp") and locally, alu bhaja . In German-speaking countries (Austria, Germany: " Kartoffelchips ", often shortened to "Chips"; Switzerland: " Pommes Chips ") and in countries of
2520-471: The late 1990s, Golden Wonder introduced various brand expansions of the product. The first brand extension was "Long Wotsits" in February 1995, which was longer version of the snacks, and said "How long is your Wotsit?" on the back. The second brand extension was "Weenie Wotsits" in November 1999, which was smaller version of the snacks promoted as "Little Wotsits for weenie mouths!". This was followed up with
2583-608: The launch of the grid-shaped "Wotsits Wafflers" in May 2000, promoted as "Big, crunchy and waffle shaped!" and the oven-based "Wotsits Mealtime Potato Shapes" in November 2000. In February 2001, Golden Wonder teamed up with the BBC for the Robot Wars promotion. Robot Wars winning leaflets were included in special packs of Wotsits, Wotsits Wafflers, Nik Naks and Golden Wonder , excluding Weenie Wotsits and Wheat Crunchies. In August 2001, "Whopping Wotsits" were introduced, which
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2646-453: The media when an ingredient many contained, Olestra , was linked in some individuals to abdominal discomfort and loose stools. Many other products might be called "crisps" in Britain, but would not be classed as "potato chips" because they are not made with potato or are not chipped (for example, Wotsits , Quavers , Skips , Hula Hoops , and Monster Munch ). British restaurant critic Tanya Gold argues that Monster Munch "is absolutely not
2709-531: The news that 195 of 350 jobs would be saved initially. On 20 January 2006 it was announced that Tayto was to buy all Golden Wonder's operations in the United Kingdom including the Scunthorpe , North Lincolnshire site, although it would sell the Wheat Crunchies and Nik Naks brands to United Biscuits . Crisps A potato chip ( NAmE and AuE ; often just chip ) or crisp ( BrE and IrE )
2772-539: The packaging process. Large scanners are used to eliminate chips worst affected by heat. In the United States , major regional brands include Jays , Better Made , Old Dutch , Utz and Zapp's . In Canada , regional varieties include all-dressed , dill pickle, and ketchup . Ketchup chips are flavored with tomato, garlic and onions. In Colombia , lemon , chicken , chorizo , and sirloin steak with mushroom sauce flavored potato chips are sold. In
2835-458: The popular French fry but are fried in the manner of regular salted potato chips. A hickory -smoke-flavored version is popular in Canada, going by the vending machine name "Hickory Sticks". Potato sticks are typically packaged in rigid containers, although some manufacturers use flexible pouches, similar to potato chip bags. Potato sticks were originally packed in hermetically sealed steel cans. In
2898-498: The product, replacing "BBQ Beef", and was promoted as such as a "HOT NEW FLAVOUR!" On 26 July 2004, Walkers announced the launch of a new product expansion called "Wotsits Twisted", which contained twists of corn, and were available in BBQ and Really Cheesy flavours. In February 2007, Walkers changed the packaging for all their snack products, which were Quavers , Wotsits, Squares, French Fries and Monster Munch . This packaging reflected
2961-514: The purchase and was announced to be sold separately to rival Walkers . The purchase was completed by November. Walkers previously released the Cheetos brand in the country (owned by their parent company PepsiCo ), but with little success, where early plans were put in place in October to rebrand Wotsits under the Cheetos name. However, nothing came to be of this planned change and Walkers kept
3024-801: The purchase by Tayto in 2006, the Nik Naks and Wheat Crunchies brands were sold to United Biscuits . In 2022, they reached their 75th anniversary, one of the oldest crisp brands in Scotland . Golden Wonder launched the cheese & onion crisp flavour in 1962. Their first flavoured crisp, the concept was first devised by Tayto in Ireland in 1953. In the 1970s Golden Wonder produced a line of shell-shaped crisps called Rock 'n' Roller Crisps, named after that decade's rock and roll revival . They were available in salt & vinegar, cheese & onion and crispy bacon flavours. Golden Wonder ceased to make them in
3087-424: The rights to Tayto's technique. Walkers of Leicester, England produced cheese & onion the same year. Golden Wonder (Smith's main competitor at the time) also started to produce cheese & onion, and Smith's countered with salt & vinegar (tested first by their north-east England subsidiary Tudor and then launched nationally in 1967), starting a two-decade-long flavor war. The first flavored chips in
3150-442: The salt content of Lay's potato chips without adversely affecting flavor. Unsalted chips are available, e.g. the longstanding British brand Salt 'n' Shake , whose chips are not seasoned, but instead include a small salt sachet in the bag for seasoning to taste. Many other popular brands in the United States, such as Frito-Lay , also offer such a product. One health scare related to potato chips focused on acrylamide , which
3213-568: The size of standard Wotsits, and are sold in Really Cheesy and Flamin' Hot. On 18 February 2022, it was announced that the Prawn Cocktail flavour would return to store shelves as a Wotsits Giants flavour in March, once again due to popular demand. At the same time, it was announced that Crunchy Wotsits would be introduced, in Really Cheesy and Flamin' Hot flavours. In June 2023, a "Wotsits Really Cheesy" flavour of Walkers Crisps
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#17327868623843276-510: The stove") line of less-oiled chips also include crab flavor. "Just Brutal" brand has pitch-black chips, where the flavors are "vinegar" and "Thai sweet pepper". In Japan , flavors include norishio ( nori and salt), consommé , wasabi , soy sauce and butter , garlic , plum , barbecue, pizza, mayonnaise, and black pepper. Chili , scallop with butter, teriyaki , takoyaki , and yakitori chip flavors are also available. Major manufacturers include Calbee and Koikeya . In Hong Kong ,
3339-531: The theme of a long-running British comic strip , which are baked and sold in a variety of flavors. Walkers make a similar product (using the Smiths brand) called "Chipsticks" which are sold in ready-salted and salt and vinegar flavors. Some companies have also marketed baked potato chips as an alternative with lower fat content. Additionally, some varieties of fat-free chips have been made using artificial, and indigestible, fat substitutes. These became well known in
3402-583: The time. In January 2012, the Walkers logo was re-added again and after a while, the brand has simply been sold in Really Cheesy flavour. In August 2012, Wotsits Wafflers were reintroduced, being available in Bacon flavour. In May 2013, it was reintroduced as simply "Wafflers" under the Smiths brand, alongside the relaunch of Wotsits Twisted, branded solely as "Twisted". A limited edition version Zombie Fingers
3465-884: The two prominent potato chips are the spicy "Ethnican" variety by Calbee, and barbecue by Jack 'n Jill . In Indonesia , potato chips are commonly called kripik kentang and traditionally fell under the kripik category. The major brands are Indofood 's Chitato (since 1990s) and Lay's ( Frito-Lay ). In 2014, Japan's Calbee and Indonesia's Wings Food formed Calbeewings, a joint venture and marketed Potabee potato chips offering two flavors: beef BBQ and grilled seaweed. Lay's potato chips sold in Indonesia are available in six flavors: honey butter, sour cream and onion, nori seaweed, beef barbecue, classic salty, and salmon teriyaki flavors. In 2018 Chitato launched three unusual flavors: beef rendang , fried crab golden egg yolk, and mango sticky rice. Another food made from potatoes, notably
3528-540: The usage of Sunseed Oil, which was used in all products. The Multipack bags were in a different layout, being in Landscape style. In May 2008, Wotsits were changed from being fried to baked instead. In December 2009, Quavers, Wotsits, Squares, and French Fries all changed their packaging again to coincide with a "99 Calories or Less" range with a consumers' focus on "New Year New Me". Wotsits had 95 calories in multipack bags and 99 calories in standard bags at
3591-878: The word "Tayto" is synonymous with potato chips after the Tayto brand, and can be used to describe all varieties of chips, including those not produced by Tayto. Hunky Dorys and King are other popular Irish brands. In Germany , Belgium and the Netherlands , salted and sweet paprika chips (sometimes also called ungarisch (from " Hungarian ") in Germany) are the two most common and popular types. In Germany, chip producers have introduced additional flavours, such as sour cream and onion, cheese, oriental, or more exotic seasonings like " Chakalaka ", " Currywurst ", "Pommes" (french fries), and " Rot-weiss " (red and white: french fries with tomato ketchup and mayonnaise ). In Belgium and
3654-593: Was a bestseller in the United Kingdom and the United States. The 1822 edition's recipe for "Potatoes fried in Slices or Shavings" reads "peel large potatoes... cut them in shavings round and round, as you would peel a lemon; dry them well in a clean cloth, and fry them in lard or dripping". An 1825 British book about French cookery calls them "Pommes de Terre frites" (second recipe) and calls for thin slices of potato fried in "clarified butter or goose dripping", drained and sprinkled with salt. Early recipes for potato chips in
3717-407: Was longer version of the snacks promoted as a "Wot a Whopper!", and also featured as part of a promotion. In September 2001, Golden Wonder ran a "Footie Flikka" promotion, which included twenty Footie Flikkas and a Footie Flikka album. The Mealtime Potato Shapes were later released at McDonald's restaurants in the country, and were later expanded to Wotsits Wafflers as well. Golden Wonder redesigned
3780-559: Was put on sale for Halloween in September 2013 and has returned at following Halloweens. These come in Flamin' Hot flavour and are longer and curlier than normal Wotsits. On 9 January 2020, Walkers announced that the Flamin' Hot and BBQ Beef (renamed to "Sizzlin' Steak") would return to store shelves due to popular demand. A new variety called "Wotsits Giants" was also introduced around the same time, containing larger pieces of corn double
3843-475: Was released for a limited time only. In March 2024, the Flamin' Hot flavour for all Wotsits varieties was renamed to "Sweet and Spicy Flamin' Hot" to avoid confusion with Walkers' "Extra Flamin' Hot" brand, of which a new Wotsits Crunchy flavour was released for the range. On 1 July, Walkers announced the "Yummy With" range of lower-salt snacks made with chickpea flour. Two new Wotsits flavours - Crispy Bacon, and Cheese Toastie, are part of this range. The brand
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#17327868623843906-399: Was the first to introduce inserts into its packs in March 1996, with the insertion of " Pogs ". In November 1997, also inserted Merlin football stickers and other inserts aimed at 11-year-old boys. The brand was advertised with the strapline "you only get a whoosh with a Wotsit" between 1994 and 2002 following a campaign designed by JWT of a play on words. Wotsits packaging used to come with
3969-399: Was trying to appease an unhappy customer on August 24, 1853. The customer kept sending back his French-fried potatoes , complaining that they were too thick, too "soggy", or not salted enough. Frustrated, Crum sliced several potatoes extremely thin, fried them to a crisp, and seasoned them with extra salt. To his surprise, the customer loved them. They soon came to be called "Saratoga Chips",
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