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53-558: Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September 2019, old Search Console reports, including the home and dashboard pages, were removed. The service includes tools that let webmasters Google Search Console Insights, introduced in 2021, is an analytical feature of Google Search Console. It combines data from Google Search Console and Google Analytics , to provide webmasters and content creators with insights into

106-407: A classic website , a five-page website or a brochure website are often static websites, because they present pre-defined, static information to the user. This may include information about a company and its products and services through text, photos, animations, audio/video, and navigation menus. Static websites may still use server side includes (SSI) as an editing convenience, such as sharing

159-472: A first party cookie (If cookies are enabled in the browser) on each visitor's computer. This cookie stores anonymous information called the ClientId. Before the launch of Universal Analytics, there were several cookies storing information such as whether the visitor had been to the site before (new or returning visitor), the timestamp of the current visit, and the referrer site or campaign that directed

212-517: A web site ) is one or more web pages and related content that is identified by a common domain name and published on at least one web server . Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media . Hyperlinking between web pages guides the navigation of the site, which often starts with a home page . The most-visited sites are Google , YouTube , and Facebook . All publicly-accessible websites collectively constitute

265-899: A common menu bar across many pages. As the site's behavior to the reader is still static, this is not considered a dynamic site. A dynamic website is one that changes or customizes itself frequently and automatically. Server-side dynamic pages are generated "on the fly" by computer code that produces the HTML (CSS are responsible for appearance and thus, are static files). There are a wide range of software systems, such as CGI , Java Servlets and Java Server Pages (JSP), Active Server Pages and ColdFusion (CFML) that are available to generate dynamic Web systems and dynamic sites . Various Web application frameworks and Web template systems are available for general-use programming languages like Perl , PHP , Python and Ruby to make it faster and easier to create complex dynamic websites. A site can display

318-499: A deeper understanding of content engagement and search performance. Although Google Search Console Insights offers significant potential, it has remained in beta since its launch. This extended beta phase has prompted concerns among some users regarding the timeline for its final release. The ongoing beta status may contribute to uncertainties about the stability and reliability of its features, which could affect user adoption and trust in its effectiveness. Google Search Console Insights

371-474: A large series of static pages. Early websites had only text, and soon after, images. Web browser plug-ins were then used to add audio, video, and interactivity (such as for a rich Web application that mirrors the complexity of a desktop application like a word processor). Examples of such plug-ins are Microsoft Silverlight , Adobe Flash Player , Adobe Shockwave Player , and Java SE . HTML 5 includes provisions for audio and video without plugins. JavaScript

424-971: A milestone confirmed by Netcraft in its October 2014 Web Server Survey and that Internet Live Stats was the first to announce—as attested by this tweet from the inventor of the World Wide Web himself, Tim Berners-Lee—the number of websites in the world have subsequently declined, reverting to a level below 1 billion. This is due to the monthly fluctuations in the count of inactive websites. The number of websites continued growing to over 1 billion by March 2016 and has continued growing since. Netcraft Web Server Survey in January 2020 reported that there are 1,295,973,827 websites and in April 2021 reported that there are 1,212,139,815 sites across 10,939,637 web-facing computers, and 264,469,666 unique domains. An estimated 85 percent of all websites are inactive. A static website

477-637: A number of alternatives having their backends hosted on their own machines . Until its discontinuation, an example of such a product was Urchin WebAnalytics Software from Google itself. On January 20, 2015, the Associated Press reported that HealthCare.gov was providing access to enrollees' personal data to private companies that specialized in advertising , mentioning Google Analytics specifically. Additionally, in 2022, countries such as Austria, France, and Italy have prohibited

530-570: A platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin . As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android apps , known as Google Analytics for Mobile Apps . Google Analytics has undergone many updates since its inception and

583-486: A significant number—sometimes the majority—of visitors to avoid the tracker. One potential impact on data accuracy comes from users deleting or blocking Google Analytics cookies. Without cookies being set, Google Analytics cannot collect data. Any individual web user can block or delete cookies resulting in the data loss of those visits for Google Analytics users. Website owners can encourage users not to disable cookies by, for example, making visitors more comfortable using

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636-439: A site's transactions, revenue, and many other commerce-related metrics. On September 29, 2011, Google Analytics launched Real-Time analytics, enabling a user to have insights about visitors currently on the site. A user can have 100 site profiles. Each profile generally corresponds to one website . It is limited to sites that have online traffic of fewer than 5 million page views per month (roughly 2 page-views per second) unless

689-414: Is a JavaScript tag set on a website, when the visitor switch from the website environment to a phone conversation, the tracking is lost, and the "call center" activity can not be directly linked to the initial visit or visitor. Third-party tools integrated with Google Analytics, are now capable of tracking customer journey from online to offline environments. There have been several online discussions about

742-492: Is also built into most modern web browsers, and allows for website creators to send code to the web browser that instructs it how to interactively modify page content and communicate with the web server if needed. The browser's internal representation of the content is known as the Document Object Model (DOM). WebGL (Web Graphics Library) is a modern JavaScript API for rendering interactive 3D graphics without

795-596: Is currently on its 4th iteration—GA4. GA4 is the default Google Analytics installation and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery —a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as

848-419: Is enabled in the browser, it downloads ga.js only once at the start of the visit. Furthermore, as all websites that implement Google Analytics with the ga.js code use the same master file from Google, a browser that has previously visited any other website running Google Analytics will already have the file cached on their machine. In addition to transmitting information to a Google server, the tracking code sets

901-600: Is featured in Apple's app store . There are some third-party products that also provide Google Analytics-based tracking. The Management API, Core Reporting API, MCF Reporting API, and Real Time Reporting API are subject to limits and quotas. Google Analytics is the most widely used website statistics service. In May 2008, Pingdom released a survey stating that 161 of the 500 (32%) biggest sites globally according to their Alexa rank were using Google Analytics. A later piece of market share analysis claimed that Google Analytics

954-516: Is generally non-interactive. This type of website usually displays the same information to all visitors. Similar to handing out a printed brochure to customers or clients, a static website will generally provide consistent, standard information for an extended period of time. Although the website owner may make updates periodically, it is a manual process to edit the text, photos, and other content and may require basic website design skills and software. Simple forms or marketing examples of websites, such as

1007-495: Is known as the asynchronous tracking code, which Google claims is more sensitive and accurate, and is able to track very short activities on the website. The previous version delayed page loading, and so, for performance reasons, it was generally placed just before the </body> body close HTML tag. The new code can be placed between the <head> ... </head> HTML head tags because, once triggered, it runs in parallel with page loading. In April 2011 Google announced

1060-495: Is one that has Web pages stored on the server in the format that is sent to a client Web browser. It is primarily coded in Hypertext Markup Language (HTML); Cascading Style Sheets (CSS) are used to control appearance beyond basic HTML. Images are commonly used to create the desired appearance and as part of the main content. Audio or video might also be considered "static" content if it plays automatically or

1113-475: Is regularly updated in response to user feedback and the evolving needs of the webmaster community. These updates are aimed at enhancing the tool's analytical capabilities and the accuracy and relevance of the data it presents, ensuring it remains useful for its intended audience. Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as

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1166-405: Is the use of sampling in the generation of many of its reports. To reduce the load on their servers and to provide users with a relatively quick response to their query, Google Analytics limits reports to 500,000 randomly sampled sessions at the profile level for its calculations. While margins of error are indicated for the visits metric, margins of error are not provided for any other metrics in

1219-526: Is to show high-level, dashboard -type data for the casual user, and more in-depth data further into the report set. Google Analytics analysis can identify poorly performing pages with techniques such as funnel visualization, where visitors came from ( referrers ), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation. Google Analytics e-commerce reporting can track sales activity and performance. The e-commerce reports show

1272-603: The World Wide Web . There are also private websites that can only be accessed on a private network , such as a company's internal website for its employees. Users can access websites on a range of devices, including desktops , laptops , tablets , and smartphones . The app used on these devices is called a web browser . The World Wide Web (WWW) was created in 1989 by the British CERN computer scientist Tim Berners-Lee . On 30 April 1993, CERN announced that

1325-503: The GA4 anonymizes IP addresses of all users by default, meaning it's not possible to perform any changes for this setting. Google offers training for Google Analytics 4 (GA4) through its Skillshop platform, which includes four courses and a certification as of August 2024. For developers and those seeking in-depth technical details, Google provides detailed GA4 documentation. Announcements related to updates and new features for GA4 are made on

1378-498: The Google Analytics reports. For small segments of data, the margin of error can be very large. One of the biggest limitation of Google Analytics, is its inability to track and attribute offline conversions. Offline conversion tracking is required to measure the impact of online marketing campaigns in "offline" environments, such as Point of Sale, Call Centers, Affiliate Networks, or payment gateways. Since Google Analytics

1431-593: The Google Marketing Platform Blog. Support for enterprise-level users is accessible via the Google Enterprise Marketing Portal. The official Google Analytics YouTube channel also hosts a range of video tutorials and insights. The Google Analytics API is used by third parties to build custom applications such as reporting tools. Many such applications exist. One was built to run on iOS (Apple) devices and

1484-687: The World Wide Web would be free to use for anyone, contributing to the immense growth of the Web. Before the introduction of the Hypertext Transfer Protocol (HTTP), other protocols such as File Transfer Protocol and the gopher protocol were used to retrieve individual files from a server. These protocols offer a simple directory structure in which the user navigates and where they choose files to download. Documents were most often presented as plain text files without formatting or were encoded in word processor formats. While "web site"

1537-587: The acronym GA4. As of July 1, 2023, Universal Analytics ceased collecting new data, with Google Analytics 4 succeeding it as the primary analytics platform. Google had previously announced this transition in March 2022. While users had the option to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its discontinuation. July 1, 2024: Standard Universal Analytics properties completely stopped processing data and users lost access to

1590-493: The availability of a new version of Google Analytics featuring multiple dashboards, more custom report options, and a new interface design. This version was later updated with some other features such as real-time analytics and goal flow charts. In October 2012 another new version of Google Analytics was announced, called Universal Analytics. The key differences from the previous versions were: cross-platform tracking, flexible tracking code to collect data from any device, and

1643-579: The browser extension NoScript and the mobile phone app Disconnect Mobile can block the Google Analytics Tracking Code. This prevents some traffic and users from being tracked and leads to holes in the collected data. Also, privacy networks like Tor will mask the user's actual location and present inaccurate geographical data. A small fraction of users do not have JavaScript-enabled/capable browsers or turn this feature off. These limitations, mainly ad filtering programs, can allow

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1696-407: The current state of a dialogue between users, monitor a changing situation, or provide information in some way personalized to the requirements of the individual user. For example, when the front page of a news site is requested, the code running on the webserver might combine stored HTML fragments with news stories retrieved from a database or another website via RSS to produce a page that includes

1749-401: The engagement rate of individuals using the site, along with the information on the source of the traffic. It can be integrated with Google Ads , with which users can create and review online campaigns by tracking landing page quality and conversions (key events). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Google Analytics' approach

1802-473: The impact of Google Analytics on site performance. However, Google introduced asynchronous JavaScript code in December 2009 to reduce the risk of slowing the loading of pages tagged with the ga.js script. Due to its ubiquity, Google Analytics raises some privacy concerns. Whenever someone visits a website that uses Google Analytics, Google tracks that visit via the user's IP address in order to determine

1855-408: The interface and API. There is a one-time exception for Google Analytics 360 customers, whose access ends on that date as well. Google Analytics is implemented with " page tags ", in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website. The tracking code runs in the client browser when the client browses

1908-440: The introduction of custom dimensions and custom metrics. In March 2016, Google released Google Analytics 360 , which is a software suite that provides analytics on return on investment and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. In October 2017 a new methodology to collect data for Google Analytics

1961-435: The latest information. Dynamic sites can be interactive by using HTML forms , storing and reading back browser cookies , or by creating a series of pages that reflect the previous history of clicks. Another example of dynamic content is when a retail website with a database of media products allows a user to input a search request, e.g. for the keyword Beatles . In response, the content of the Web page will spontaneously change

2014-540: The page (if JavaScript is enabled in the browser) and collects visitor data and sends it to a Google data collection server as part of a request for a web beacon . The tracking code loads a larger JavaScript file from the Google web server and then sets variables with the user's account number. The larger file (currently known as ga.js) was typically 40 kB as of May 2018. The file does not usually have to be loaded, however, due to browser caching. Assuming caching

2067-440: The performance of their content across Google's services. As an integrated component of Google Search Console, Insights utilizes the data collection capabilities of both Google Search Console and Google Analytics. It offers a unified dashboard that shows how content is discovered by audiences and how it interacts with them. This feature aims to bridge the gap between website performance metrics and user interaction data, facilitating

2120-437: The primary analytics platform. Google had previously announced this change in March 2022. While users had the ability to use Universal Analytics up to the July 2023 deadline, no new data has been added to UA since its sunset. On July 1, 2024, all users, including GA 360, will lose access to all Universal Analytics properties. Google Analytics is used to track website activity such as session duration, pages per session and

2173-628: The realization of Google scripts tracking user behavior has spawned the production of multiple, often open-source , browser plug-ins to reject tracking cookies. These plug-ins allow users to block Google Analytics and similar sites from tracking their activities. Many browsers allow users to reject third-party cookies and tracking scripts, in some cases this is the default option. It has been anecdotally reported that errors can occur behind proxy servers and multiple firewalls, changing timestamps and registering invalid searches. Webmasters who seek to mitigate Google Analytics' specific privacy issues can employ

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2226-518: The service which lets webmaster tools track and analyze their site traffic. The government stated in its decisions that information are collected via cookies and transmitted to the United States could potentially be seen by third parties and the government which could breach GDPR as users are not ensured due process for redress. The new version of Google Analytics, also known as GA4, is equipped with deeper anonymization of user data through which

2279-432: The service, new sign-ups were suspended a week later. As capacity was added to the system, Google began using a lottery -type invitation-code model. Before August 2006, Google was sending out batches of invitation codes as server availability permitted; since mid-August 2006 the service has been fully available to all users – whether they use Google for advertising or not. The newer version of Google Analytics tracking code

2332-723: The site is linked to a Google Ads campaign. Google Analytics includes Google Website Optimizer , re-branded as Google Analytics Content Experiments . Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy. The latest version of Google Analytics, commonly referred as GA4, encompasses additional features focusing on predictions, customizability, and privacy. Some of these features can be listed as: Google acquired Urchin Software Corp. in April 2005. Google's service

2385-491: The site through posting a privacy policy . As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. Google analytics JavaScript libraries uses HTTP cookies, with which it remembers what a user has done on previous pages and his interactions. Another limitation of Google Analytics for large websites

2438-522: The use of plug-ins. It allows interactive content such as 3D animations, visualizations and video explainers to presented users in the most intuitive way. A 2010-era trend in websites called "responsive design" has given the best viewing experience as it provides a device-based layout for users. These websites change their layout according to the device or mobile platform, thus giving a rich user experience. Websites can be divided into two broad categories—static and interactive. Interactive sites are part of

2491-470: The user's approximate geographic location. To meet German legal requirements, Google Analytics can anonymize the IP address. Google has also released a browser plug-in that turns off data about a page visit being sent to Google, however, this browser extension is not available for mobile browsers. Since this plug-in is produced and distributed by Google itself, it has met much discussion and criticism. Furthermore,

2544-806: The visitor to the page (e.g., search engine , keywords, banner, or email ). If the visitor arrived at the site by clicking on a link tagged with UTM parameters (Urchin Tracking Module) such as: https://www.example.com/page? utm_content=buffercf3b2&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer then the tag values are passed to the database too. In addition, Google Analytics for Mobile Package allows Google Analytics to be applied to mobile websites. The Mobile Package contains server-side tracking codes that use PHP , JavaServer Pages , ASP.NET , or Perl for its server-side language. However, many ad filtering programs and extensions such as Firefox 's Enhanced Tracking Protection,

2597-419: The way it looked before, and will then display a list of Beatles products like CDs, DVDs, and books. Dynamic HTML uses JavaScript code to instruct the Web browser how to interactively modify the page contents. One way to simulate a certain type of dynamic website while avoiding the performance loss of initiating the dynamic engine on a per-user or per-connection basis is to periodically automatically regenerate

2650-506: Was announced, called Global Site Tag , or gTag.js. Its stated purpose was to unify the tagging system to simplify implementation. This new tag type is an alternative to the existing Analytics.js tag type or Google Tag Manager. In June 2018, Google introduced Google Marketing Platform , an online advertisement and analytics brand. It consists of two former brands of Google, DoubleClick Digital Marketing and Google Analytics 360. In October 2020, Google released Google Analytics 4, under

2703-487: Was developed from Urchin on Demand . The system also brings ideas from Adaptive Path, whose product, Measure Map, was acquired and used in the redesign of Google Analytics in 2006. Google continued to sell the standalone, installable Urchin WebAnalytics Software through a network of value-added resellers until discontinuation on March 28, 2012. The Google-branded version was rolled out in November 2005 to anyone who wished to sign up. However, due to extremely high demand for

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2756-867: Was the original spelling (sometimes capitalized "Web site", since "Web" is a proper noun when referring to the World Wide Web), this variant has become rarely used, and "website" has become the standard spelling. All major style guides, such as The Chicago Manual of Style and the AP Stylebook , have reflected this change. In February 2009, Netcraft , an Internet monitoring company that has tracked Web growth since 1995, reported that there were 215,675,903 websites with domain names and content on them in 2009, compared to just 19,732 websites in August 1995. After reaching 1 billion websites in September 2014,

2809-478: Was used by around 49.95% of the top 1,000,000 websites (as ranked in 2010 by Alexa Internet ). In 2012, its use was around 55% of the 10,000 most popular websites. And as of April 2022, Google Analytics was used by 73.7% of the 10,000 most popular websites ordered by popularity, as reported by BuiltWith. As of August 2023, the newer version, Google Analytics 4 (GA4), is used by approximately 13.5 million websites. Website A website (also written as

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