Clif Bar & Company is an American company that produces energy foods and drinks. The company's flagship product, CLIF BAR, was created by Gary Erickson and Lisa Thomas. The company is based in Emeryville, California and was privately held until 2022 when it was acquired by Mondelez International for $ 2.9 billion. In April 2013, Kevin Cleary was named CEO of the company, Rich Boragno was named CFO, and co-owners Erickson and Kit Crawford became co-chief visionary officers . In 2018, Cleary departed the company and Erickson and Crawford became co-CEOs, positions they held previously.
44-759: Good Spirit is the fifth album and the third live album from Australian roots musician Xavier Rudd . It was released in Australia on 11 April 2005. The album was album recorded from various gigs around Australia: The Enmore Theatre in Sydney on 14 August 2004; The Palais , Melbourne on 19 August 2004 and at the Fly-by-Night Club in Fremantle on 21 August 2004. All tracks are written by Xavier Rudd Shipments figures based on certification alone. Xavier Rudd Xavier Rudd (born 29 May 1978)
88-536: A $ 120 million offer from Quaker Oats to buy the company. Clif Bar & Company was ranked the No. 1 brand in the Forbes "Breakaway Brands" survey, conducted by Landor Associates using Young & Rubicam 's BrandAsset Valuator database measuring brand momentum from 2006 to 2009. In June 2022, it was announced that the company will be bought by Mondelez International for $ 2.9 billion. Erickson and Crawford founded
132-622: A bio-diesel incentive program, "Cool Commute" was the first of its type nationwide and drew praise from Al Gore for helping to aid the fight against global warming . In 2008, the company began giving employees up to $ 500 to purchase a commuter bike, with annual rewards up to $ 960 for getting to work on foot, bicycle, or public transportation. The company also began offering employees up to $ 1,000 annually to make eco-improvement to their homes, such as insulation, solar panel installation, and new windows. In April 2009, Clif Bar joined Business for Innovative Climate and Energy Policy also known as BICEP,
176-430: A chance to focus on his vocal performance. He said that he had never really liked his voice before and vocals were often little more than an afterthought, but by 2016 was embracing it. The song "Shame" on Nanna was inspired by conversations about racism surrounding AFL player Adam Goodes , an Aboriginal football player who was repeatedly booed at matches. Rudd had previously declared his support for Goodes addressing
220-424: A coalition of companies including Nike , eBay and The North Face , with the goal of passing progressive climate and energy legislation. In October 2015, Clif Bar along with other members BICEP released a joint letter pledging to accelerate business action on climate change and urging governments to do the same. In 2012, amid concerns over child labor and possible slavery on West African cocoa farms, Clif Bar
264-441: A distance. In late 2015, Rudd was forced to cut his North American tour for Nanna short to have disc replacement and fusion surgery in his lower back, having experienced chronic pain over several months. In November 2015, Rudd's song "Let Me Be" featured in an Australian TV commercial promoting KFC , a large fast food restaurant chain specialising in factory farmed fried chicken. Many fans used social media to complain about
308-414: A keen interest in music growing up in a family of seven children. While in primary school, Rudd used his mother's vacuum cleaner as a makeshift didgeridoo and began playing his brother's guitar. He also played saxophone and clarinet as a child. As a child, Rudd sold recycled wood through his own furniture business. Immediately after finishing school, Rudd traveled to Fiji . He lived in villages around
352-458: A percussionist drummer, who he had previously collaborated with for White Moth and Food in the Belly . Reflecting on Dark Shades of Blue , Rudd told media he felt the heavier sound was a "precursor for things that might come... I feel like my music is ahead of me all the time". Rudd was referring to his and Lutken's divorce, which was finalised in 2009. After the failure of his marriage, Rudd
396-604: A public rally in opposition to residential development in Torquay. Rudd received the 'Rock the Boat Award' in 2009 for his support of the Sea Shepherd Conservation Society . Rudd is friends with Canadian environmentalist Paul Watson , who founded Sea Shepherd. In January 2010, Rudd was one of the last passengers aboard Sea Shepherd ship Ady Gil , days before it sank after a collision with
440-505: A rock climber was first drawn by Doug Gilmour on a napkin over dinner in San Francisco . At a September 1991 bike show, Erickson debuted three flavors: double chocolate, apricot, and date oatmeal. In its first year, sales of CLIF BAR exceeded $ 700,000, fueled primarily by strong sales in bike shops and the growth of the healthy and natural foods movement. Sales doubled each year, and by 1997, revenue surpassed $ 20 million. In 1997,
484-723: A sports drink, and fruit-based items such as fruit ropes. In 2014, the company unveiled four gel-like squeezable 'energy foods' that were expanded in early 2016 to encompass six flavors. All products use organic ingredients. Seventy percent of the company's purchased ingredients are certified organic. The Clif Bar company has instituted policies intended to make it more green-friendly . It switched to organic ingredients and eliminated shrink-wrap , saving 90,000 pounds of plastic and $ 400,000 annually, and invested in wind energy to offset fossil fuel usage. To help reduce fuel consumption, Clif Bar began giving employees $ 6,500 in 2007 to switch to bio-diesel or high-mileage hybrid cars . As
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#1732790157294528-541: A town in the Netherlands, before migrating to Australia. One of his grandmothers was from an Irish potato-growing family and grew up in Colac, Victoria . Rudd claims to be of Aboriginal, Irish and Scottish heritage, furthermore mentioning being of Wurundjeri ancestry, and that one of his great grandmothers was an Aboriginal Australian, and her child (Rudd's paternal grandmother) was taken away from her. Rudd showed
572-407: A vegetarian after passing Harris Ranch , California's largest factory farm , during a United States tour. Rudd described in an interview with PETA how the experience made him change his diet, saying: [The animals] stood crammed together on this piece of land. They could hardly move as the area was too small for all those animals. Plus, they'd already eaten or trampled down the grass and all
616-407: Is a quest to find a theme song to inspire action on climate and conservation. It commenced in 2022. The National Indigenous Music Awards is an annual awards ceremony that recognises the achievements of Indigenous Australians in music. The award ceremony commenced in 2004. Electric Fields have won one award from four nominations. Clif Bar A baker and former mountain guide, Erickson got
660-509: Is an Australian singer, songwriter, musician, and multi-instrumentalist. Several of Rudd's songs incorporate socially conscious themes, such as spirituality , humanity, environmentalism and the rights of Indigenous Australians . Xavier Rudd grew up in Jan Juc , near Torquay, Victoria . He attended St Joseph's College, Geelong . His maternal grandfather was Dutch, born in Tilburg ,
704-640: Is an annual awards night to recognise, promote and celebrate the success of Australia's independent music sector. The APRA Awards are held in Australia and New Zealand by the Australasian Performing Right Association to recognise songwriting skills, sales and airplay performance by its members annually. The ARIA Music Awards is an annual awards ceremony that recognises excellence, innovation, and achievement across all genres of Australian music . Rudd has been nominated for five awards. The Environmental Music Prize
748-720: The MV Shōnan Maru 2 Japanese whaling security vessel. In 2012, Rudd was outspoken against Colin Barnett 's plan to open up the Kimberley to mining operations. He joined the Save the Kimberley movement to save James Price Point . Working with volunteer organisations Surf for Life and Waves of Hope, Rudd worked alongside other volunteers to build a high school in northern Nicaragua in late 2013. In 2014, Rudd performed at
792-434: The "Better People Campaign". The campaign was about expressing gratitude to the people in the world taking steps to make positive change. "Black Water" the first track on Rudd's 2008 album Dark Shades of Blue was named after one of Lutken-Rudd's paintings. The album saw Rudd introduce a heavier sound, using electric guitars in place of acoustic guitars and creating darker more somber tones. He recorded with Dave Tolley ,
836-545: The AFL Players' Association 2014 Season Launch. At the time of writing the song "Creancient" for the album, Rudd was working with a Shaman in Peru. He participated in several ceremonies, including one that involved vomiting and experiencing hallucinations and another involving mud bathing. Rudd described the song as something that flowed out of him over a week while he felt like he was outside of himself, looking at his ego from
880-687: The Bentley (unrelated to the car company of the same name ) anti-gas blockade campsite, in support of the Lock the Gate Alliance . He had previously travelled to the Doubtful Creek coal-seam gas test drilling site in February 2013 to voice his concerns about the gas drilling, saying: "Our government is hopeless, ruthless and toxic in terms of protecting our land." The protestor's actions at
924-572: The Bentley Blockade, where they blocked the delivery of oil- and gas-drilling equipment for weeks, led the New South Wales Government to suspend Metgasco's drilling licence. In 2015, Rudd was criticised for selling the rights to his song "Let me Be" to the multi-national company KFC, well known for their factory-farmed chicken, in a television advertisement. The advertising campaign was widely criticised by fans, and
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#1732790157294968-640: The Clif Bar Family Foundation in 2006. Through 2012 it had committed $ 1 million to promote organic seed research and conserve crop genetic diversity. Erickson and Crawford also own the Clif Family Winery & Farm in the Napa Valley , which had its first national release in 2008. In addition to its signature original CLIF BAR, the company produces a variety of energy bars tailored to women, children, and other markets,
1012-721: The Indigenous people of his homeland. Rudd has taken part in several Aboriginal ceremonies . In 2003, he says he was adopted into the Dhuwa mob (one of two moieties of the Yolngu people ) in northeast Arnhem Land . He has also spent time with people from several North American indigenous groups—the Cree , Mohawk and Iroquois . Rudd is a keen surfer , having started when he was five or six years old, and says at times surfing inspires his music. He also enjoys snowboarding , one of
1056-635: The Kimberley and that country gave it back to me... I'd been on a bit of a journey and Spirit Bird represents that. Nanna , the 2015 album Rudd released in collaboration with the United Nations , champions cultural understanding and condemns racism and intolerance. To record the album, Rudd and the United Nations worked with producer Errol Brown . In an interview published in The Aspen Times , Rudd shared that Nanna had given him
1100-843: The absence of a response or explanation by Rudd served to undermine his integrity relative to his activism. Rudd has become a known name at music festivals worldwide including the Bonnaroo Music Festival , the High Sierra Music Festival (2004 and 2007) and the Wakarusa Music and Camping Festival (2005), moe.down (2003), Summer Sonic, Lowlands, Rock Werchter, and others. He has toured with artists including Jack Johnson , Dave Matthews , Ben Harper , Good Old War , G. Love & Special Sauce , and Rodrigo y Gabriela . The Australian Independent Record Awards (commonly known informally as AIR Awards )
1144-492: The amount of risk certain athletes are taking in areas of the sport where there is no margin for error; where there is no safety net". In 2018, the company introduced the “Re-Tern” program, in which pre-retiree Clif Bar employees can apply for an internship at the Community Department to be trained in non-profit operations. The goal is to prepare individuals retiring from the company for “a post-Clif Bar place in
1188-795: The company name was changed from Kali's SportNaturals to Clif Bar, Inc. In 2010, the company moved into a new headquarters in the EmeryTech Building in Emeryville, California. Designed by ZGF Architects LLP , the former manufacturing plant earned Leadership in Energy and Environmental Design (LEED) Platinum status. The building was repurposed and sustainably-designed with photovoltaic panels, solar thermal panels, reclaimed wood, plants, and other biophilic features. In March 1999, Clif Bar introduced LUNA Bar , specifically marketed towards women. In April 2000, Erickson and Thomas turned down
1232-523: The country for nine months, returning to Australia at age 19. Before launching his solo career, Rudd began playing music as part of the band 'Xavier and the Hum'. He drew inspiration from artists such as Leo Kottke , Ben Harper , Natalie Merchant and multi-instrumentalist David Lindley , as well as music from diverse sources such as Hawaiian and Native American music. His music first took him overseas when he traveled to Whistler, British Columbia —Rudd
1276-581: The feces were just left there. They were standing in their own waste and—what I found worse—even had to eat it because the workers didn't offer them anything else. I asked the driver about it and he said, "Well, that's California's biggest beef producer." I could still smell it after we had driven for another 30 kilometers. That was when I knew it was the right choice to go vegetarian. Rudd was nominated for PETA's annual "World's Sexiest Vegetarian Celebrity" award in 2007. In 2008, PETA named him sexiest Australian male vegetarian. In February 2009, Rudd performed at
1320-460: The few activities he wears shoes for. Rudd grew up in a Catholic family. When asked about his religious beliefs, Rudd has said "I'm not religious in the sense that I don't believe in a God and I don't follow the tenets of organised churches, but I believe in nature and everything that surrounds me: I love Earth, the sun, the sea and animals. Music is my only church." Rudd was formerly married to Marci Lutken, an artist from Canada. They met when she
1364-501: The idea for his product in 1990 on a day-long, 175 mile bike ride, for which he packed Powerbars , the only energy bars on the market at that time. Two years later, after experimenting in his mother's kitchen, he settled on a recipe for what would become the CLIF BAR. Erickson tried several ventures—including Forza, Torque, and Gary's Bar—before settling on CLIF BAR, named after his father Clifford. The packaging image of
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1408-465: The inclusion of the song on the commercial. PETA responded that they hoped that Rudd had not approved the use of his music for the advertising. In April 2021, it was announced Rudd had signed with newly rebranded Virgin Music Australia. On 17 June 2021, Rudd released "Stoney Creek", the lead single from his forthcoming tenth studio album. In January 2022, Rudd released "Ball and Chain",
1452-475: The location was the inspiration for the name of the album Rudd would release with Moloantoa and Nqubezelo, Koonyum Sun . The album moved away from the heavier sound of Dark Shades of Blue to a more up-beat style. In 2011, Rudd underwent emergency back surgery, to repair three herniated disks, bone spurs and nerve damage. Rudd wrote the track Comfortable in My Skin , on his 2012 album Spirit Bird , when he
1496-420: The other 80 percent. Company facilities include an on-site gym, rock climbing wall, two yoga room/dance studios, and massage rooms. There are on-site showers so employees can shower after their workout. Employees also have access to free counseling and life coaching. Employees can bring their dogs to work and get two and a half hours of paid exercise each week with free personal training. Clif Bar & Company
1540-404: The record, Rudd performed all the instrumentation for the album alone with only a few overdubs. Instruments included didgeridoos , slide guitars, stomp boxes, djembe drums, slit drums, and the harmonica. In his live show, Rudd came to be renowned for his 'one-man band' performances. Rudd recorded Food in the Belly in mid-2004 whilst on break from an extensive North American tour. The recording
1584-473: The song, Rudd said: That's what the song's about, the world waiting. All of a sudden there was an attack and there was these people who were equally as toxic that were going to retaliate. No one could really do anything about it. It's about the next day and that's why I called it the 12th of September. In 2004, Rudd released Solace , his first album to be distributed by a major label— Universal Music Australia . Rather than inviting guest artists to join him on
1628-467: The third single from his tenth studio album, Jan Juc Moon . Rudd won the 2022 Environmental Music Prize for the 2021 single "Stoney Creek". In July 2023, Rudd released the single "Road Trippin'". Rudd often likes to spend time in the Australian bush in his 4WD Toyota Landcruiser, championing the traditional Aboriginal Australian way of life. His songs include stories of the mistreatment of
1672-547: Was backpacking in Fitzroy, Victoria , in 1999. After getting pregnant, the two married, and eventually they had two sons. Rudd obtained Canadian dual citizenship. The marriage ended in 2009. Rudd is married to Ashley Freeman-Rudd, an Australian former model, and dancer and holistic wellness trainer. They were married in a Byron Bay wedding ceremony and now live in the Shire of Noosa with their two children. Rudd became
1716-403: Was challenged to disclose the source of their cocoa. On March 5, 2012, the company announced that thenceforth "100 percent of cocoa ingredients for CLIF BAR will be sourced from Rainforest Alliance Certified farms." In June 2010, Clif Bar initiated an employee stock ownership program (ESOP), which gave 20 percent ownership of the company to its employees, with Crawford and Erickson retaining
1760-644: Was in a band and would play each night after a day of snowboarding. Rudd was in Canada when the September 11 attacks happened. Rudd felt "spun out" watching the American media coverage, including graphic imagery of the destruction of the World Trade Center. Rudd wrote the song 12 September , which would feature on his first studio album To Let , about the day after the attacks. In 2006, discussing
1804-603: Was made in May ;2004 at Bowen Island , part of the Greater Vancouver Regional District. The song White Moth was written about a moth that followed Rudd's son Joaquin for several hours on his mother's 30th birthday. Rudd thought it was the spirit of his then wife's grandmother. Rudd and his family were holidaying to celebrate the occasion on an island off Sri Lanka. In 2007, Rudd partnered with Clif Bar 's GreenNotes program to create
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1848-489: Was named among Outside magazine's Best Places to Work in 2008, 2009, 2010, 2011, and 2012. In November 2014 Clif Bar made a decision to limit risky behavior by its sponsored athletes, stating "going forward we will not be sponsoring climbers who are primarily recognized for free-soloing , B.A.S.E. jumping , and highlining . This change in sponsorship approach did not come without great debate." The company reasoned that "[they] no longer feel good about benefitting from
1892-406: Was suffering from major nerve pain before his surgery. In its entirety, the album sampled 30 species of Australian birds. The song Spirit Bird came about after an encounter Rudd had with a red-tailed black cockatoo in the Kimberley . The encounter coincided with Rudd experiencing a powerful rush of imagery and emotion. A lot of that [album] grew out of me giving myself to that country up in
1936-439: Was supported in his grief and recovery by new South African bandmates, bassist Tio Moloantoa and percussionist Andile Nqubezelo. Rudd had met Moloantoa and Nqubezelo performing at the 2008 Wiesen Nuke Festival. Rudd described his connection with Moloantoa and Nqubezelo as musical, spiritual and emotional—"I feel like they were sent to me", he said. In 2010 Rudd bought 20 hectares of property at Koonyum Range, Mullumbimby ,
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