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61-617: Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and management consulting to organizations globally. In addition the company offers educational consulting, the CliftonStrengths assessment and associated products, and business and management books published by its Gallup Press unit. Gallup

122-507: A former Gallup employee, originally made the allegations against Gallup under the False Claims Act. Lindley received nearly $ 2 million of the settlement. Under the settlement, there was no prosecution and no determination of liability. Gallup decided not to conduct horse-race polling of the 2016 U.S. presidential election to help Gallup focus on its consulting business. Gallup officials said polling could still be accurate during

183-695: A local phone number) plus unlisted phone numbers. Within each contacted household reached via landline, an interview was sought with an adult 18 years of age or older living in the household who would have the next birthday. Because cell phone numbers are typically associated with one individual rather than shared among several members of a household Gallup did not use the same selection procedure for cell phone interviews. Gallup Daily tracking included interviews in Alaska and Hawaii,and Spanish-language interviews. When respondents to be interviewed were selected at random, every adult had an equal probability of falling into

244-599: A more strategic and capable business function in the evolving world of work, rather than producing basic reports that offer limited long-term value. Some experts argue that a change in the way HR departments operate is essential. Although HR functions were traditionally centered on administrative tasks, they are now evolving with a new generation of data-driven HR professionals who serve as strategic business partners. Examples of HR analytic metrics include employee lifetime value (ELTV), labour cost expense percent, union percentage, etc. A common application of business analytics

305-416: A multi-call design to reach respondents not contacted on the initial attempt. The findings from Gallup's U.S. surveys were based on the organization's standard national telephone samples, consisting of list-assisted random-digit-dial (RDD) telephone samples using a proportionate, stratified sampling design based on randomly generated phone numbers from all working phone exchanges (the first three numbers of

366-416: A portfolio of brands and the marketing mix) and more tactical campaign support, in terms of targeting the best potential customer with the optimal message in the most cost-effective medium at the ideal time. People analytics uses behavioral data to understand how people work and change how companies are managed. It can be referred to by various names, depending on the context, the purpose of the analytics, or

427-497: A research and management consulting company that works with businesses to identify and address issues with employees and their customers. Gallup continues to conduct and report on public polls. In the 1990s, Gallup developed a set of 12 questions it called Q12 to help businesses gauge employee engagement, it entered partnerships to conduct polls for USA Today and CNN , and launched its Clifton StrengthsFinder online assessment tool. In 1999, Gallup analysts wrote First, Break All

488-645: A section called "Features" which was tailored towards culture, innovation and the economy. In its early years, features included developments in health, infrastructure, technology and leadership. Another section of the publication was "Start-Up" which was dedicated to innovative small businesses. Early reports within FSB included "Intuit", which described the CEO's position on leadership and developing software that helps small businesses to gather data for payroll and taxes. This business magazine or journal-related article

549-430: A slight but routine under-weighting of black and Hispanic Americans that led to an approximately 2% shift of support away from Barack Obama . At the same time, Blumenthal commended Gallup for its "admirable commitment to transparency" and suggested that other polling firms disclose their raw data and methodologies. In 2013, the accuracy of Gallup polling on religious faith was questioned. Gallup's polling on religiosity in

610-456: A study involving districts known for strong data use, 48% of teachers had difficulty posing questions prompted by data, 36% did not comprehend given data, and 52% incorrectly interpreted data. To combat this, some analytics tools for educators adhere to an over-the-counter data format (embedding labels, supplemental documentation, and a help system, and making key package/display and content decisions) to improve educators' understanding and use of

671-443: A variety of fields such as marketing , management , finance , online systems, information security , and software services . Since analytics can require extensive computation (see big data ), the algorithms and software used for analytics harness the most current methods in computer science, statistics, and mathematics. According to International Data Corporation , global spending on big data and business analytics (BDA) solutions

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732-815: A website using an operation called sessionization . Google Analytics is an example of a popular free analytics tool that marketers use for this purpose. Those interactions provide web analytics information systems with the information necessary to track the referrer, search keywords, identify the IP address, and track the activities of the visitor. With this information, a marketer can improve marketing campaigns, website creative content, and information architecture. Analysis techniques frequently used in marketing include marketing mix modeling, pricing and promotion analyses, sales force optimization and customer analytics e.g.: segmentation. Web analytics and optimization of websites and online campaigns now frequently work hand in hand with

793-408: Is portfolio analysis . In this, a bank or lending agency has a collection of accounts of varying value and risk . The accounts may differ by the social status (wealthy, middle-class, poor, etc.) of the holder, the geographical location, its net value, and many other factors. The lender must balance the return on the loan with the risk of default for each loan. The question is then how to evaluate

854-543: Is a private employee-owned company based in Washington, D.C. , founded by George Gallup in 1939. Headquartered in The Gallup Building, it maintains between 30 and 40 offices globally, in locations including in New York City, London, Berlin, Sydney, Singapore, and Abu Dhabi, and has approximately 1,500 employees. In 2022, Jon Clifton became Gallup's CEO, replacing his father, Jim Clifton , who had been

915-416: Is a separate discipline to HR analytics, with a greater focus on addressing business issues, while HR Analytics is more concerned with metrics related to HR processes. Additionally, people analytics may now extend beyond the human resources function in organizations. However, experts find that many HR departments are burdened by operational tasks and need to prioritize people analytics and automation to become

976-526: Is an assessment that uses paired statements to measure a person's aptitudes in 34 strength categories, and produces a report outlining their top five strength areas and how to apply them. For K–12 education, Gallup consults and trains schools and school systems to focus on strengths and increase engagement. The company administers the Gallup Student Poll in the U.S., which measures success based on hope, engagement, and well-being. Historically,

1037-458: Is estimated to reach $ 215.7 billion in 2021. As per Gartner , the overall analytic platforms software market grew by $ 25.5 billion in 2020. Data analysis focuses on the process of examining past data through business understanding, data understanding, data preparation, modeling and evaluation, and deployment. It is a subset of data analytics, which takes multiple data analysis processes to focus on why an event happened and what may happen in

1098-411: Is in a constant state of change. Such data sets are commonly referred to as big data . Whereas once the problems posed by big data were only found in the scientific community, today big data is a problem for many businesses that operate transactional systems online and, as a result, amass large volumes of data quickly. The analysis of unstructured data types is another challenge getting attention in

1159-511: Is known for its public opinion surveys about China. Its latest survey published in March 2023 stated that a record-low of 15% Americans have a favorable view of China, a metric it has been measuring since 1979. In early November 2023, Gallup announced that it has closed all operations in China, a country that it first entered in 1993. For more than 15 years, Gallup has recognized organizations with

1220-402: Is the entire civilian, non-institutionalized population, aged 15 and older. Gallup asks each respondent the survey questions in his or her own language to produce statistically comparable results. Gallup uses telephone surveys in countries where telephone coverage represents at least 80% of the population. Where telephone penetration is less than 80%, Gallup uses face-to-face interviewing. Gallup

1281-597: Is the introduction of grid-like architecture in machine analysis, allowing increases in the speed of massively parallel processing by distributing the workload to many computers all with equal access to the complete data set. Analytics is increasingly used in education , particularly at the district and government office levels. However, the complexity of student performance measures presents challenges when educators try to understand and use analytics to discern patterns in student performance, predict graduation likelihood, improve chances of student success, etc. For example, in

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1342-455: Is tracked and that data is used for marketing purposes. Even banner ads and clicks come under digital analytics. A growing number of brands and marketing firms rely on digital analytics for their digital marketing assignments, where MROI (Marketing Return on Investment) is an important key performance indicator (KPI). Security analytics refers to information technology (IT) to gather security events to understand and analyze events that pose

1403-559: The Republican and Democratic parties, a position the company has continued to hold. In 1935, George Gallup released his first political opinion poll. In March 1936, Time magazine wrote that Gallup polling data was "probably as accurate a sample of public sentiment as is available," which included U.S. presidential approval ratings . In 1936, Gallup successfully predicted that Franklin Roosevelt would defeat Alfred Landon for

1464-436: The U.S. Mint and State Department for contracts and task orders to be awarded without competition. The Department of Justice alleged that the agencies awarded contracts and task orders at falsely inflated prices. The settlement also resolved allegations that Gallup engaged in improper employment negotiations with a then- Federal Emergency Management Agency (FEMA) official, Timothy Cannon, for work and funding. Michael Lindley,

1525-457: The U.S. presidency in direct contradiction to the popular The Literary Digest ; this event popularized the company and made it a leader in American polling. In 1938, Gallup began conducting market research for advertising companies and the film industry. By 1948, Gallup's company established polling organizations in a dozen other countries and Gallup's polls were syndicated in newspapers in

1586-425: The nonprofit George H. Gallup Foundation as part of the acquisition agreement. SRI, founded in 1969 by the psychologist Don Clifton and not to be confused with the more widely known Stanford Research Institute (also abbreviated SRI), focused on market research and personnel selection; it pioneered the use of talent-based structured psychological interviews. Following its sale to SRI, Gallup repositioned itself as

1647-856: The CEO since 1998. Gallup, Inc. has no affiliation with Gallup International , a Swiss-based polling organization founded by George Gallup in 1948. Gallup has sued Gallup International and other organizations for the unauthorized use of the Gallup name. George Gallup (1901–1984) founded the American Institute of Public Opinion, the precursor of the Gallup Organization, in Princeton, New Jersey , in 1935. Gallup attempted to make his company's polls fair by sampling demographics representative of each state's voters. Gallup also refused to conduct surveys commissioned by organizations such as

1708-557: The Gallup Exceptional Workplace Award. This award is reserved for organizations that meet standards set by the Q12 employee engagement survey, which includes analysis of more than 2.7 million workers across 100,000+ teams. Through 2015 Gallup's in-house publishing division, Gallup Press, had published approximately 30 books on business and personal well-being-related themes. Its most recent titles include It's

1769-739: The Gallup News team. Until 2018 Gallup Daily tracking had two surveys: the Gallup U.S. Daily political and economic survey and the Gallup–Healthways Well-Being Index. For both surveys, Gallup conducted 500 interviews across the U.S. per day, 350 days out of the year, with 70% on cellphones and 30% on landline (with 34% of the nation relying on cell phones only in 2012. Gallup Daily tracking methodology relied on live interviewers, dual-frame random-digit-dial sampling (which included landline as well as cellular telephone phone sampling to reach those in cell phone-only households), and used

1830-620: The Gallup Poll has used opinion polling to measure and track the public's attitudes concerning political , social , and economic issues, including sensitive or controversial subjects. The Gallup Poll division's results, analysis, and videos are published daily in the form of data-driven news. As of 2012, conducting polls generated financial losses of about $ 10 million a year for the company, but gives Gallup brand name visibility, which helps promote its corporate research. In 2019, Mohamed Younis replaced Frank Newport as editor-in-chief to lead

1891-661: The Manager , Wellbeing at Work , and Blind Spot . Other notable Gallup Press books include First, Break All the Rules and StrengthsFinder 2.0 , which in 2017 was reported to be one of Amazon's 20 best selling books of all time. Analytics Organizations may apply analytics to business data to describe, predict, and improve business performance. Specifically, areas within analytics include descriptive analytics, diagnostic analytics, predictive analytics , prescriptive analytics , and cognitive analytics. Analytics may apply to

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1952-603: The Rules , a bestselling book on management. In 2002, Fortune Small Business wrote that the success of First, Break All the Rules bolstered Gallup's consulting business. In July 2013, the U.S. Department of Justice and Gallup reached a $ 10.5 million settlement based upon allegations that the company violated the False Claims Act and the Procurement Integrity Act. The complaint alleged that Gallup overstated its labor hours in proposals to

2013-572: The U.S. and abroad. The modern Gallup Organization formed in 1958, when George Gallup grouped all of his polling operations into one organization. George Gallup died in 1984. Four years later, his family sold the firm for an undisclosed price to Selection Research, Incorporated (SRI), a research firm in Lincoln, Nebraska . The family's involvement with the business continued; sons George Gallup Jr. and Alec Gallup kept their positions as co-chairmen and directors. George Gallup Jr. (1930–2011) established

2074-560: The U.S. has produced results somewhat different from other studies on religious issues, including a 2012 study by the Pew Research Center , which found that those who lack a religious affiliation were a fast-growing demographic group in the U.S. In 2016, The Wall Street Journal published a comparison of Gallup's survey-based measurement of unemployment with the same estimate from the U.S. Bureau of Labor Statistics (BLS) from 2010 to 2016. The numbers almost exactly match and

2135-426: The analytics being displayed. Risks for the general population include discrimination on the basis of characteristics such as gender, skin colour, ethnic origin or political opinions, through mechanisms such as price discrimination or statistical discrimination . Fortune Small Business Fortune Small Business ( FSB ) was an American magazine published 10 times per year from 1991 to 2009. It

2196-418: The changing labor markets, using career analytics tools. The aim is to discern which employees to hire, which to reward or promote, what responsibilities to assign, and similar human resource problems. For example, inspection of the strategic phenomenon of employee turnover utilizing people analytics tools may serve as an important analysis at times of disruption. It has been suggested that people analytics

2257-554: The discovery that one company was illegally selling fraudulent doctor's notes in order to assist people in defrauding employers and insurance companies is an opportunity for insurance firms to increase the vigilance of their unstructured data analysis . These challenges are the current inspiration for much of the innovation in modern analytics information systems, giving birth to relatively new machine analysis concepts such as complex event processing , full text search and analysis, and even new ideas in presentation. One such innovation

2318-700: The election, but the company decided to reallocate resources. In October 2015 Frank Newport, then Gallup's editor-in-chief, told The Washington Post that Gallup felt polling the public on issues was a better use of resources. In addition to its Gallup Poll, which contributes a small proportion of the company's revenue, Gallup offers research and management consulting services, including the Q12 employee engagement survey, and CliftonStrengths . The Q12 employee engagement survey asks employees 12 questions about their workplace, coworkers, and management, to measure engagement and help managers and organizations improve productivity. CliftonStrengths (also known as StrengthsFinder)

2379-611: The following global indexes: law and order, food and shelter, institutions and infrastructure, good jobs, wellbeing, and brain gain. Gallup also works with organizations, cities, governments, and countries to create custom items and indexes to gather information on specific topics of interest. Gallup additionally publishes other studies and results such as its State of the Global Workplace report, Global Emotions report and Rating World Leaders report. Gallup interviews approximately 1,000 residents per country. The target population

2440-426: The future based on the previous data. Data analytics is used to formulate larger organizational decisions. Data analytics is a multidisciplinary field. There is extensive use of computer skills, mathematics, statistics, the use of descriptive techniques and predictive models to gain valuable knowledge from data through analytics. There is increasing use of the term advanced analytics , typically used to describe

2501-418: The greatest security risks. Products in this area include security information and event management and user behavior analytics. Software analytics is the process of collecting information about the way a piece of software is used and produced. In the industry of commercial analytics software, an emphasis has emerged on solving the challenges of analyzing massive, complex data sets, often when such data

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2562-515: The industry. Unstructured data differs from structured data in that its format varies widely and cannot be stored in traditional relational databases without significant effort at data transformation. Sources of unstructured data, such as email, the contents of word processor documents, PDFs, geospatial data , etc., are rapidly becoming a relevant source of business intelligence for businesses, governments and universities. For example, in Britain

2623-431: The interest rate charged to members of a portfolio segment to cover any losses among members in that segment. Predictive models in the banking industry are developed to bring certainty across the risk scores for individual customers. Credit scores are built to predict an individual's delinquency behavior and are widely used to evaluate the credit worthiness of each applicant. Furthermore, risk analyses are carried out in

2684-495: The least accurate of the 23 major polling firms Silver analyzed, having the highest incorrect average of being 7.2 points away from the final result. Following the results of the election, Gallup spent six months reviewing its methodology. The company concluded that its methodology was flawed as it made too few phone calls in Eastern and Pacific time zones, overestimated the white vote, and relied on listed landline phones that skewed

2745-400: The more traditional marketing analysis techniques. A focus on digital media has slightly changed the vocabulary so that marketing mix modeling is commonly referred to as attribution modeling in the digital or marketing mix modeling context. These tools and techniques support both strategic marketing decisions (such as how much overall to spend on marketing, how to allocate budgets across

2806-806: The outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Demographic studies, customer segmentation, conjoint analysis and other techniques allow marketers to use large amounts of consumer purchase, survey and panel data to understand and communicate marketing strategy. Marketing analytics consists of both qualitative and quantitative, structured and unstructured data used to drive strategic decisions about brand and revenue outcomes. The process involves predictive modelling, marketing experimentation, automation and real-time sales communications. The data enables companies to make predictions and alter strategic execution to maximize performance results. Web analytics allows marketers to collect session-level information about interactions on

2867-466: The portfolio as a whole. The least risk loan may be to the very wealthy, but there are a very limited number of wealthy people. On the other hand, there are many poor that can be lent to, but at greater risk. Some balance must be struck that maximizes return and minimizes risk. The analytics solution may combine time series analysis with many other issues in order to make decisions on when to lend money to these different borrower segments, or decisions on

2928-405: The respondents' reliance on cell phones to adjust for any disproportion in selection probabilities. The data were then weighted to compensate for nonrandom nonresponse, using targets from the U.S. Census Bureau for age, region, gender, education, Hispanic ethnicity, and race. The resulting sample represented an estimated 95% of all U.S. households. From 1936 to 2008, Gallup Polls correctly predicted

2989-567: The sample to an older demographic. Frank Newport, then editor-in-chief of Gallup, responded to the criticism by stating that Gallup simply makes an estimate of the national popular vote rather than predicting the winner and that their final poll was within the statistical margin of error. Newport also criticized analysts such as Silver who aggregate and analyze other people's polls, stating that "It's much easier, cheaper, and mostly less risky to focus on aggregating and analyzing others' polls." In 2012, poll analyst Mark Blumenthal criticized Gallup for

3050-526: The sample. The typical sample size for a Gallup poll, either a traditional stand-alone poll or one night's interviewing from Gallup's Daily tracking, was 1,000 national adults, generating a margin of error of ±4 percentage points. Gallup's Daily tracking process allowed Gallup analysts to aggregate larger groups of interviews for more detailed subgroup analysis, but the accuracy of the estimates derived only marginally improved with larger sample sizes. After Gallup collected and processed survey data, each respondent

3111-484: The scientific world and the insurance industry. It is also extensively used in financial institutions like online payment gateway companies to analyse if a transaction was genuine or fraud. For this purpose, they use the transaction history of the customer. This is more commonly used in Credit Card purchases, when there is a sudden spike in the customer transaction volume the customer gets a call of confirmation if

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3172-435: The specific focus of the analysis. Some examples include workforce analytics, HR analytics, talent analytics, people insights, talent insights, colleague insights, human capital analytics, and human resources information system (HRIS) analytics. HR analytics is the application of analytics to help companies manage human resources . HR analytics has become a strategic tool in analyzing and forecasting human-related trends in

3233-498: The technical aspects of analytics, especially in the emerging fields such as the use of machine learning techniques like neural networks , decision trees, logistic regression, linear to multiple regression analysis , and classification to do predictive modeling . It also includes unsupervised machine learning techniques like cluster analysis , principal component analysis , segmentation profile analysis and association analysis. Marketing organizations use analytics to determine

3294-456: The transaction was initiated by him/her. This helps in reducing loss due to such circumstances. Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automation. This also includes the SEO ( search engine optimization ) where the keyword search

3355-490: The trend is highly correlated, despite a larger sample size from the BLS, suggesting Gallup design and weighting methods generate estimates consistent with government agencies. In 2005, Gallup began its World Poll, which continually surveys citizens in 160 countries, representing more than 98% of the world's adult population. The Gallup World Poll consists of more than 100 global questions as well as region-specific items. It includes

3416-410: The winner of the presidential election with the notable exceptions of the 1948 Thomas Dewey – Harry S. Truman election , where nearly all pollsters predicted a Dewey victory (which also led to the infamous Dewey Defeats Truman headline), and 1976 , when they inaccurately projected a slim victory by Gerald Ford over Jimmy Carter . For the 2008 U.S. presidential election, Gallup correctly predicted

3477-480: The winner, but was rated 17th out of 23 polling organizations in terms of the precision of its pre-election polls relative to the final results. In 2012, Gallup incorrectly predicted that Mitt Romney would win the 2012 U.S. presidential election . Gallup's final election survey had Mitt Romney at 49% and Barack Obama at 48%, compared to the final election results showing Obama with 51.1% to Romney's 47.2%. Poll analyst Nate Silver found that Gallup's results were

3538-405: The year ahead. In 2007, there was approximately a 30% decrease in revenues. The magazine's failure to move to digital formats as print media became less popular, and a lack of advertising, contributed to this decline. The magazine began downsizing in 2008, and was discontinued in 2009. Fortune Small Business was a limited publication between 2004 and 2009. During this time, the content included

3599-628: Was a joint venture by The Fortune Group at Time Inc. and the American Express Small Business Services. It was delivered to 1 million small business owners across the United States. Fortune Small Business was headquartered in New York City. It was sub-published under Fortune by Fortune Media Group Holdings, owned by the Thai businessman Chatchaval Jiaravanon. Although it was connected to Fortune , it

3660-518: Was a joint venture by them at Time Inc. and American Express. FoSB was initially established in 1991 as Your Company . It was renamed in the November 1999 issue at the managing editor's request according to Hank Gilman. It explored how small business owners run their companies, the technologies they use and where they spend time out of the office. FSB published lists which highlighted the companies, trends and entrepreneurs that would make headlines in

3721-402: Was assigned a weight so that the demographic characteristics of the total weighted sample of respondents matched the latest estimates of the demographic characteristics of the adult population available from the U.S. Census Bureau. Gallup weighted data to census estimates for gender, race, age, educational attainment, and region. The data were weighted daily by number of adults in a household and

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