6-474: Daily News Record (or DNR ) was an American fashion trade journal published by Fairchild Publications, Inc. DNR started in 1890 when Edmund Fairchild used the wealth he had accumulated selling soap to purchase the Chicago Herald Gazette , a newspaper which focused on the men’s clothing business. Along with his brother Luis, Fairchild published a mimeographed paper which they called
12-448: A profit for the publication and sales for the advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
18-498: A circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns
24-424: Is featured every week. Trade journal A trade magazine , also called a trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with
30-478: The Daily Trade Record and distributed at the 1893 Chicago World's Fair . The paper was so successful that the pair decided to continue publication even after the fair finished. It acquired its current name some time later, and included a small feature about women’s wear. In July, 1910, this feature was split from the paper, and given its own publication that is today Women's Wear Daily . In 1999,
36-474: The parent company of the DNR , Fairchild Publications , Inc. was acquired by Condé Nast Publications after briefly being owned by The Walt Disney Company (which had acquired when it purchased Capital Cities Communications ). The staff was told of DNR' s folding at an afternoon meeting on November 20, 2008, by editor in chief John Birmingham. Its men's fashion coverage was absorbed into Women's Wear Daily and
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