4-533: The National Fluid Milk Processor Promotion Program was first authorized by the Fluid Milk Promotion Act of 1990 (7 U.S.C. 6401-6417) (Subtitle H of Title XIX of P.L. 101-624, called the Fluid Act). Fluid milk processors through a commodity checkoff program develop and finance generic advertising programs designed to maintain and expand markets and uses for fluid milk products produced in
8-537: The Food, Agriculture, Conservation, and Trade Act of 1990 (P.L. 101-624). Subtitle H authorized the establishment of a national fluid milk processor promotion program, or commodity checkoff program for fluid milk promotion. The program is funded through a 20¢/cwt. assessment on all milk processed for fluid consumption. The Act required the United States Department of Agriculture (USDA) to conduct
12-572: The United States. The mandatory national fluid milk program is financed by a 20¢ per hundredweight assessment on all fluid milk processed and marketed commercially in consumer-type packages (except by small processors). Fluid Milk Board annual revenue is approximately $ 110 million. The program is administered by the National Fluid Milk Processor Promotion Board . It should not be confused with
16-420: The dairy farmer funded Dairy Promotion Program . The program originally required periodic reauthorization by Congress. However, the 2002 farm bill (P.L. 107-171, Sec. 1506) gave the program permanent authority. https://www.ams.usda.gov/about-ams/programs-offices/dairy-program Fluid Milk Promotion Act of 1990 The Fluid Milk Promotion Act of 1990 the designation given to Subtitle H of Title XIX of
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