A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or a video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.”
40-765: Dansefeber is the Norwegian iteration of the dance competition show So You Think You Can Dance . It was broadcast on TVNorge (Norway) and hosted by Kjetil Tefke in its first season (2006) and Henriette Lien in the second (2006-2007). The winners for seasons 1 and 2 were Adil Khan and Hanna Mjåvatn , respectively. Like its American predecessor and other shows within the So You Think You Can Dance franchise , prospective competitors are first assessed at open auditions. Dansefeber held several of these auditions in major cities across Norway in its search for its initial talent pool, with dancers from
80-602: A format more consistent with other So You Think You Can Dance shows. Between the top twenty and the top twelve, viewers voted based on the couple, rather than the individual. Once the show reached its top twelve dancers, the dancers randomly pick their partner's name from a hat as well as their style(s) of dance. The first season was hosted by Henriette Lien and Kjetil Tefke . Judges were ballroom/jazz choreographer Jan Ivar Lund , contemporary choreographer Merete Lingjærde , breakdancer Lars Undli and hip-hop choreographer Vibeke Sørlie . This first season featured 16 picked from
120-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from
160-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in
200-412: A panel of judges, typically experts in dance or the entertainment field, who will select a portion of auditioning dancers to advance in the competition. The following stage, sometimes called the "callbacks", "boot camp", or "academy" will further reduce this remaining pool of dancers down to the season's "finalists", usually by putting the dancers through a series of short dance workshops and routines while
240-456: A release or announcement in the U.S. The episode featured head-to-head competition between "all-stars" in the form of solos and duets and was judged by an international panel. In 2013, the producers of the Dutch version of So You Think You Can Dance announced a spin-off series, titled So You Think You Can Dance: The Next Generation , featuring dancers younger than those typically featured on
280-423: A season. Following these episodes are the finals (referred to in some entries as "performance shows" or "live shows"), in which the remaining contestants are matched into couples and are assigned new dance styles—-typically, but not always, assigned by a luck-of-the-draw system—each week. These episodes combine stage performances (including solos, duets, and group routines), short "behind-the-scenes" video packets of
320-409: A wide variety of backgrounds encouraged to audition. The auditions succeeded in drawing in dancers from styles as varied as ballroom , hip-hop , streetdance , contemporary , jazz , and ballet , amongst others. Dancers who qualified to move beyond this point in the competition earned a ticket to "Feberdagene" ("The Fever Days"), Dansefeber's version of the "Boot Camp" portion of the season. From
360-540: Is a franchise of reality television shows in which contestants compete in dance . The first series of the franchise, created by Idols producers Simon Fuller and Nigel Lythgoe , premiered in July 2005 and has broadcast seventeen seasons since. Adaptations of the show began airing in other countries in late 2005 and to date 30 localized adaptations have been produced, representing 41 countries and comprising more than ninety individual seasons. Although each varies in
400-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in
440-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if
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#1732790627759480-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among
520-658: The competition from week to week, until ultimately one dancer is voted champion of that particular season and receives a prize package that may consist of money, work or training opportunities, additional material prizes, and typically the title of the respective country's "Favorite Dancer" (e.g. "America's Favorite Dancer"). A show in the franchise is typically composed of three phases of competition: initial open auditions, callbacks/finalist selection, and finals/live performance shows. A given series or season may air only one show per week or two, but rarely more. The initial open auditions are typically held at various locations throughout
560-421: The dancers sent on to this phase, twenty dancers (ten male and ten female) were chosen per season to advance to the main portion of the competition. In the first season, dancers switched partners every week of the competition from the first week of live performance shows. However, starting in the second season, couples stayed together (unless broken up by an elimination) until the show reached twelve finalists, in
600-427: The dancers working with their choreographers and each other to master the routines, and judge evaluations of the performances to form the bulk of their run-time, occasionally supplemented by guest performances. These episodes are also the point at which at-home-viewers begin their involvement in the show: their votes (combined with judge decisions) will decide which dancers remain in the competition as eliminations reduce
640-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in
680-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of
720-467: The financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having
760-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within
800-415: The following season and try out again. The show was not renewed for a third season, however, but rather replaced by multi-national competition So You Think You Can Dance Scandinavia , which included contestants from Norway, Sweden, and Denmark. Berntsen was allowed entry to this new competition and was ultimately its first (and only) winner. So You Think You Can Dance So You Think You Can Dance
840-433: The franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,
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#1732790627759880-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in
920-418: The judges evaluate their capabilities, adaptability, and overall potential for the competition. The callback phase ends when the judge's panel selects a number of season finalists (typically between ten and twenty total dancers, half women and half men). Collectively the auditions and callbacks, being edited down considerably, represent only a minority of episodes and are televised during the first few weeks of
960-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to
1000-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as
1040-416: The number of contestants weekly until a finale episode in which the winner is revealed. While most of the above are elements shared by all shows in the franchise, entries vary considerably in the details: the number of finalists, the number of shows per week, the manner in which judge decisions are weighted against home-viewer votes, the styles of dance assigned, presentation style, production values, and even
1080-421: The number of finalists was increased to a Top 20 for the live shows. The winner of season 2 was contemporary dancer Hanna Mjåvatn , with Eric Nærbø named as the runner-up. At the top 12 week performance, hip-hop dancer Mona-Jeanette Berntsen , was injured in a hip-hop routine with Ole Petter Knarvik , and was unable to compete further in the competition. As a result, the judges ruled that she could come back
1120-481: The number of winners are all examples of elements of the format that have fluctuated throughout the run of the franchise. The following is a non-exhaustive list of dance styles which have been featured on shows within the So You Think You Can Dance franchise, with notes on nomenclature between versions. Only styles featured in choreographed duet or group routines during the competition phase of
1160-531: The open audition/Fever Days participants to be perform as finalists in live show. The winner of Season 1 was breakdancer Adil Khan , with Maria Nygård as the first runner-up. The second season was hosted by Henriette Lien alone and judges Merete Lingjærde and Vibeke Sørlie returned, with new judge, the TV-producer Geir Bie . Auditions were held in Oslo , Bergen and Trondheim . This season,
1200-433: The overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes
1240-490: The owners, the goal of increasing profit through diversity can extend the commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with
Dansefeber - Misplaced Pages Continue
1280-452: The particulars of its format and presentation, all shows in the So You Think You Can Dance franchise share a premise of placing dancers-—who come from a wide variety of dance backgrounds and are often amateur or semi-professional in experience—-in a competition which requires them to adapt to multiple styles of dance. As the competition progresses, a combination of judge decisions and at-home-viewer votes determine which dancers will advance in
1320-484: The popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in
1360-415: The release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like
1400-430: The relevant country and are open to dancers of varied backgrounds and experience levels, though generally there is an age cap (with the age limits being non-consistent between entries in the franchise). Although usually unseen in the final aired edit of the show, some productions may also hold producer auditions, in which the initial talent pool is screened, before the televised auditions. The open auditions are overseen by
1440-409: The rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to
1480-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It
1520-522: The show are listed here; styles featured only in solos or auditions are not listed. In March 2014, CCTV broadcast a promotional episode in which notable dancers from the American and Chinese versions of So You Think You Can Dance competed directly against one another as teams. Titled Zhōngměi Wǔ Lín Guànjūn Duìkàngsài - Super Dancer Born Tonight , the show was shot in Las Vegas but has yet to see
1560-417: The traditional entries in the franchise. The spin-off lasted only one season. In 2016, producers adapted a similar format for the 13th season of the American series, with competitors between the ages of 8 and 13. Starting in 2021, a Polish revival of the show also uses an iteration of this format. Media franchise A media franchise often consists of cross-marketing across more than one medium. For
1600-421: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from
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