An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments .
5-550: Dengeki Bunko ( 電撃文庫 ) is a publishing imprint affiliated with the Japanese publishing company ASCII Media Works (a division of Kadokawa Future Publishing formerly called MediaWorks ). It was established in June 1993 with the publication of Hyōryū Densetsu Crystania volume one, and is a light novel imprint aimed at a male audience. The editors in charge of this imprint have a reputation for welcoming new authors, and hold
10-778: A yearly contest, the Dengeki Novel Prize , to discover new talent. The eighth volume of Kino's Journey , originally published in October 2004, was Dengeki Bunko's 1,000th published novel. As of September 2010, Dengeki Bunko has published over 2,000 light novels; the 2,000th novel was volume one of Yuyuko Takemiya 's Golden Time . Several publications from Dengeki Bunko were later adapted into anime series, including Kino's Journey , Shakugan no Shana , A Certain Magical Index and Sword Art Online among others. After MediaWorks' light novel magazine Dengeki hp
15-438: Is seen as "a game holding company with autonomous game publishing and development subsidiaries". Independently-owned game publishers like Devolver Digital also use the word "label" to describe itself. A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments . For example, the objective of Viking —an imprint of
20-880: The diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble , imprints have been used to facilitate the venture of a bookseller into publishing. In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard , ZeniMax , Electronic Arts from 2008 to 2018, Warner Bros. Interactive , Embracer Group , and Koei Tecmo . Take-Two have had such models in place since 1997–1998, and
25-425: Was discontinued, a new magazine entitled Dengeki Bunko Magazine succeeded it. In April 2013, the imprint celebrated their 20th anniversary with an exhibition. Imprint (trade name) An imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which a work is published . Imprints typically have a defining character or mission . In some cases,
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