The Distilled Spirits Council of the United States ( DISCUS ) is a national trade association representing producers and marketers of distilled spirits sold in the United States . DISCUS was formed in 1973 by the merger of three organizations (the Bourbon Institute , the Distilled Spirits Institute , and the Licensed Beverage Industries, Inc. ) that had been in existence for decades.
56-616: Members of DISCUS represent approximately 70 percent of all distilled spirits brands sold in the United States. Members are: Agave Loco, Beam Suntory , Bacardi , Brown-Forman , Campari Group , Constellation Brands , Diageo , Edrington , Jägermeister , MGP , MHW, Moet Hennessy , Pernod Ricard , and Rémy Cointreau . In addition to full membership, DISCUS offers a Craft Distiller Affiliate Member program with 80 members as of March 2014. In May 2016, DISCUS said it dropped its DISCUS acronym and would use "Distilled Spirits Council" for
112-590: A commercial for the Suntory whisky and drops the now famous slogan, "For relaxing times, make it Suntory time." In October, 2020, Beam Suntory Inc. agreed to pay a criminal monetary penalty of $ 19,572,885 to resolve a United States department's investigation into violations of the Foreign Corrupt Practices Act (FCPA). The resolution arose in part out of Beam's scheme to pay a bribe to an Indian government official in exchange for approval of
168-576: A deal to buy Beam Inc. for about $ 13.6 billion. The acquisition was completed in April 2014, for a final cost of about $ 16 billion, when it was announced that Beam would become a subsidiary named "Beam Suntory." The acquisition created a culture shock within the company, when Japanese managers implied that the American-made Jim Beam whisky could be improved with the kaizen Japanese technique of continual improvement. In November 2015,
224-608: A final semi-annual code-of-conduct action report. (As of October 2016, the most recent semi-annual report on the DISCUS website was for a period that ended more than six years earlier.) DISCUS lobbies on behalf of the distilled spirits industry on policy and legislative issues. DISCUS's team of lawyers, economists, scientists, lobbyists and public affairs professionals work to support legislation that increases adult market access to spirits products, including laws expanding Sunday spirits sales and spirits tastings. DISCUS also works to protect
280-451: A license to bottle a line of products that Beam sought to market and sell in India, and related internal controls and books and records violations, which included efforts by a then-member of Beam's legal department to affirmatively avoid uncovering information related to improper activities and practices by third-parties engaged by Beam in India that presented corruption risks. Beam entered into
336-507: A single grain) Scotch whisky : Single malt Scotch: Ardmore , Auchentoshan , Bowmore , Glen Garioch , Laphroaig Blended Scotch whisky: Teacher's Highland Cream Spanish whisky : DYC whisky Gin : Larios, Sipsmith , Roku Liqueur : DeKuyper , Midori , Sourz Rum : Cruzan Tequila : El Tesoro de Don Felipe , Hornitos , Sauza , Tres Generaciones , 100 Años Vodka : Effen, Haku, Pinnacle , Vox Chūhai : Strong Zero In addition to brands produced directly by
392-599: A three-year deferred prosecution agreement with the Criminal Division's Fraud Section and the U.S. Attorney's Office for the Northern District of Illinois in connection with criminal information unsealed in the Northern District of Illinois charging Beam with one count of conspiracy to violate the anti-bribery, internal controls, and books and records provisions of the FCPA. Alcoholic drink This
448-478: A wine last longer, so they play an important role in the aging of wine . The average number of people who drink as of 2016 was 39% for males and 25% for females (2.4 billion people in total). Females on average drink 0.7 drinks per day while males drink 1.7 drinks per day. The rates of drinking varies significantly in different areas of the world. Alcohol is used in rum-running , the illegal business of smuggling alcoholic beverages where such transportation
504-511: Is exclusively fermented with white sugar , yeast , and water. Fermented water is clarified after the fermentation to produce a colorless or off-white liquid with no discernible taste other than that of ethanol . Mead ( / m iː d / ), also called hydromel, is an alcoholic drink made by fermenting honey with water, sometimes with various fruits , spices , grains , or hops . The alcoholic content of mead may range from as low as 3% ABV to more than 20%. The defining characteristic of mead
560-804: Is a fermented beverage most commonly produced from grapes . Wine involves a longer fermentation process than beer and often a long aging process (months or years), resulting in an alcohol content of 9%–16% ABV . Sparkling wines such French Champagne , Catalan Cava or Italian Prosecco are also made from grapes, with a secondary fermentation . Fruit wines are made from fruits other than grapes , such as plums , cherries , or apples . Distilled beverages (also called liquors or spirit drinks) are alcoholic drinks produced by distilling (i.e., concentrating by distillation ) ethanol produced by means of fermenting grain, fruit, or vegetables. Unsweetened, distilled, alcoholic drinks that have an alcohol content of at least 20% ABV are called spirits . For
616-441: Is a grassroots website advocating for adult consumers to enjoy distilled spirits where they want, how they want, and when they want. Spirits United consists of professionals in the distilled spirits industry, partners, customers and consumers. By joining Spirits United, advocates have the opportunity to learn, influence, and engage on issues that impact the distilled spirits. Chris Swonger, president and CEO of DISCUS, said "Our goal
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#1732766021598672-407: Is a large pub that specializes in beer . A cider house is an establishment that sells alcoholic cider for consumption on the premises. Some cider houses also sell cider "to go", for consumption off the premises. A traditional cider house was often little more than a room in a farmhouse or cottage , selling locally fermented cider. An ouzeri ( Greek ουζερί IPA: [uzeˈri] )
728-501: Is a term used in the United States to describe an improvised alcoholic beverage . It is variously made from apples , oranges , fruit cocktail , fruit juices , hard candy , sugar , high fructose syrup , and possibly other ingredients, including crumbled bread . Drinking games are games which involve the consumption of alcoholic beverages and often enduring the subsequent intoxication resulting from them. Evidence of
784-582: Is a type of Greek tavern which serves ouzo (a Greek liquor) and mezedes (small finger foods ). Pulquerías (or pulcherías) are a type of tavern in Mexico that specialize in serving an alcoholic beverage known as pulque . A tiki bar is a themed drinking establishment that serves elaborate cocktails, especially rum -based mixed drinks such as the Mai Tai and Zombie cocktails. Tiki bars are aesthetically defined by their tiki culture décor which
840-495: Is an accepted version of this page An alcoholic beverage (also called an adult beverage , alcoholic drink , strong drink , or simply a drink ) is a beverage containing alcohol (ethanol) . Alcoholic drinks are typically divided into three classes— beers , wines , and spirits —and typically their alcohol content is between 3% and 50%. Many cultures have a distinct drinking culture , where alcoholic drinks are integrated into parties . Most countries have laws regulating
896-495: Is an unlicensed hotel , liquor-store or other vendor of alcoholic beverages, sometimes with the added connotation of selling poor-quality products. A straw purchaser may receive money or recompense from the underage person in exchange for purchasing the alcohol on their behalf. Alcohol has been used as a currency for transactional sex in South Africa, and Uganda. Pruno also known as prison hooch or prison wine,
952-637: Is classified as a carcinogen . In 2023, the WHO declared that 'the risk to the drinker’s health starts from the first drop of any alcoholic beverage.' Discovery of late Stone Age jugs suggests that intentionally fermented drinks existed at least as early as the Neolithic period. The oldest verifiable brewery has been found in a prehistoric burial site in a cave near Haifa in modern-day Israel . Researchers have found residue of 13,000-year-old beer that they think might have been used for ritual feasts to honor
1008-411: Is forbidden by law. Wine fraud relates to the commercial aspects of wine. The most prevalent type of fraud is one where wines are adulterated, usually with the addition of cheaper products (e.g. juices) and sometimes with harmful chemicals and sweeteners (compensating for color or flavor). Moonshine is illegal to produce and sell in most countries. In Australia, a sly-grog shop (or shanty)
1064-553: Is often used for medicinal purposes . It may be a grain spirit, or it may be made from other plants. It is used in mixed drinks , liqueurs , and tinctures , and also as a household solvent . In the alcoholic drinks industry, congeners are substances produced during fermentation . These substances include small amounts of chemicals such as occasionally desired alcohols, like propanol and 3-methyl-1-butanol , as well as compounds that are never desired such as acetone , acetaldehyde and glycols . Congeners are responsible for most of
1120-422: Is one of the most widely used recreational drugs in the world, and about 33% of all humans currently drink alcohol. In 2015, among Americans , 86% of adults had consumed alcohol at some point, with 70% drinking it in the last year and 56% in the last month. Several other animals are affected by alcohol similarly to humans and, once they consume it, will consume it again if given the opportunity, though humans are
1176-653: Is that the majority of the drink's fermentable sugar is derived from honey. Mead can also be referred to as "honeywine." Pulque is the Mesoamerican fermented drink made from the "honey water" of maguey , Agave americana . Pulque can be distilled to produce tequila or Mezcal . Rice wine is an alcoholic drink fermented and possibly distilled from rice , consumed in East Asia , Southeast Asia and South Asia . Sake , huangjiu , mijiu , and cheongju are popular examples of East Asian rice wine . Wine
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#17327660215981232-412: Is the third largest producer of distilled beverages worldwide, behind Diageo and Pernod Ricard . The company's principal products include Bourbon whiskey , Japanese whisky , Scotch whisky , Irish whiskey , Canadian whisky , tequila , vodka , cognac , rum , cordials , and ready-to-drink pre-mixed cocktails . James Beam began selling barrels of whiskey in 1795. By 1935, his family's business
1288-442: Is to build out Spirits United so that spirits advocates in any city or state can be quickly mobilized to engage with their elected officials." The spirits industry has initiated and supported responsibility programs to promote responsible and moderate alcohol consumption. DISCUS developed an educational tool kit and distributed it to more than 3,000 health professionals. DISCUS has launched several initiatives to promote and preserve
1344-443: Is wine that has had a spirit added to it. Many different styles of fortified wine have been developed, including port , sherry, madeira , marsala , commandaria , and the aromatized wine vermouth . Rectified spirit , also called "neutral grain spirit", is alcohol which has been purified by means of "rectification" (i.e. repeated distillation). The term neutral refers to the spirit's lack of flavor that would have been present if
1400-673: The Fortune Brands holding company after it sold and divested various other product lines to form a business focused exclusively on spirits and directly related products. In December 2011, Beam Inc. agreed to buy the only independent Irish whiskey distiller that existed at the time, the Cooley Distillery , for $ 95 million. On April 23, 2012, Beam announced it would acquire the Pinnacle vodka and Calico Jack rum brands for $ 600 million. In January 2014, Suntory announced
1456-535: The Great Rebellion . The alcohol monopoly system has a long history in various countries, often implemented to limit the availability and consumption of alcohol for public health and social welfare reasons. The alcohol monopoly was created in the Swedish town of Falun in 1850, to prevent overconsumption and reduce the profit motive for sales of alcohol. It later went all over the country in 1905 when
1512-784: The Swedish parliament ordered all sales of vodka to be done via local alcohol monopolies. In 1894, the Russian Empire established a state monopoly on vodka, which became a major source of revenue for the Russian government. Later in the nineteenth century opposition to alcohol grew in the form of the temperance movement , in the United States , United Kingdom , Canada , Scandinavia and India , and it eventually led to national prohibitions in Canada (1918 to 1920), Norway (spirits only from 1919 to 1926 ), Finland (1919 to 1932), and
1568-439: The congeners . Freeze distillation concentrates ethanol along with methanol and fusel alcohols (fermentation by-products partially removed by distillation) in applejack . Fortified wine is wine, such as port or sherry , to which a distilled beverage (usually brandy ) has been added. Fortified wine is distinguished from spirits made from wine in that spirits are produced by means of distillation , while fortified wine
1624-633: The 16th floor of the Mart from Motorola Mobility . The Chicago Cubs and Beam Suntory announced a long-term sponsorship deal in January 2017, making Beam the official spirits partner of the Cubs and Wrigley Field . In 2021, the Kamora and Leroux brands were sold to Minnesota-based Phillips Distilling . In 2024, Beam Suntory sold Courvoisier Cognac to Italy's Campari Group . In May 2024, Beam Suntory
1680-635: The Encouraging of the Distillation of Brandy and Spirits from Corn" Alcoholic beverages played an important role in the Thirteen Colonies from their early days when drinking wine and beer at that time was safer than drinking water – which was usually taken from sources also used to dispose of sewage and garbage. Drinking hard liquor was common occurrence in early nineteenth-century United States. The Whiskey Rebellion (also known as
1736-435: The United States (1920 to 1933), as well as provincial prohibition in India (1948 to present). Beer is a beverage fermented from grain mash . It is typically made from barley or a blend of several grains and flavored with hops . Most beer is naturally carbonated as part of the fermentation process. If the fermented mash is distilled, then the drink becomes a spirit . Beer is the most consumed alcoholic beverage in
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1792-478: The Whiskey Insurrection) was a violent tax protest in the United States beginning in 1791 and ending in 1794 during the presidency of George Washington . The so-called "whiskey tax" was the first tax imposed on a domestic product by the newly formed federal government. Beer was difficult to transport and spoiled more easily than rum and whiskey. The Rum Rebellion of 1808 was a coup d'état in
1848-616: The beginning of the organization's American Whiskey Trail, a DISCUS program promoting the cultural heritage and history of spirits in America. Launched in 2004, the trail features operating distilleries and historic sites in five states. Beam Inc. Suntory Global Spirits, formerly known as Beam Suntory, Inc. , is the American subsidiary of the Japanese beverage company Suntory . The company produces alcoholic beverages . It
1904-536: The company and its subsidiaries, Suntory Global Spirit imports and markets some brands produced by others, such as the DeKuyper cordial and formerly the coffee liqueur Kamora . Beam facilities also produce spirits for brands owned by other companies, such as Calvert Extra blended whiskey, now owned by Luxco . In the 2003 Sofia Coppola movie Lost in Translation , actor Bill Murray goes to Japan to shoot
1960-537: The company sold Harveys Bristol Cream sherry, as well as the brandy brands Fundador, Terry Centenario, and Tres Cepas, to Grupo Emperador Spain S.A., part of the Alliance Global Group for €275 million. In March 2016, the company announced it would move its headquarters to the Merchandise Mart building on Chicago 's Near North Side ; Beam Suntory is subleasing 110,000 sq. ft on
2016-549: The cultural history of distilling and spirits in the United States, most notably in the creation of the American Whiskey Trail and the reconstruction of the distillery built by George Washington near his home at Mount Vernon . Since 2000, DISCUS member companies and wholesalers have contributed more than $ 2.1 million to rebuild the distillery, which was one of the largest whiskey distilling operations in early America. Washington's Mount Vernon distillery marks
2072-459: The dead. The traces of a wheat-and-barley-based alcohol were found in stone mortars carved into the cave floor. The Carmona Wine Urn is a first century Roman glass urn containing intact wine . Discovered in 2019 in Carmona, Spain during excavations of the city's western Roman necropolis , analysis of the urn's contents five years after has deemed the vessel as the oldest surviving wine in
2128-575: The distillation of various substances. The distillation of wine is attested in Arabic works attributed to al-Kindī ( c. 801 –873 CE) and to al-Fārābī ( c. 872 –950), and in the 28th book of al-Zahrāwī 's (Latin: Abulcasis, 936–1013) Kitāb al-Taṣrīf (later translated into Latin as Liber servatoris ). 12th century: The process of distillation spread from the Middle East to Italy, where distilled alcoholic drinks were recorded in
2184-484: The distilled beverage industry from increased alcohol taxes and to reduce tariffs and trade barriers on spirits products across the globe. In 2019, The Distilled Spirits Council of the United States launched an advocacy alliance initiative called "Spirits United" in coordination with TIPS, an alcohol server and seller training organization, and the American Distilling Institute . Spirits United
2240-417: The existence of drinking games dates back to antiquity. Drinking games have been banned at some institutions, particularly colleges and universities. A drinking song is a song sung while drinking an alcoholic beverage. A beer garden (German: Biergarten ) is an outdoor area in which beer and food are served, typically at shared tables shaded by trees. A beer hall ( German : Bierpalast, Bierhalle )
2296-404: The largest producers of whiskey in the international market. In 2006, the company was renamed Beam Global Spirits & Wine, Inc. It was split from Fortune Brands to become an independent publicly traded company, Beam Inc., in 2011. Three years later, it was purchased by Suntory Holdings . As a distinct entity, the company was established as Beam Inc. on October 3, 2011, from the remainder of
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2352-425: The mash ingredients had been distilled to a lower level of alcoholic purity. Rectified spirit also lacks any flavoring added to it after distillation (as is done, for example, with gin ). Other kinds of spirits, such as whiskey , (or whisky) are distilled to a lower alcohol percentage to preserve the flavor of the mash. Rectified spirit is a clear, colorless, flammable liquid that may contain as much as 95% ABV . It
2408-575: The mid-12th century. In Italy, the works of Taddeo Alderotti (1223–1296) describe a method for concentrating alcohol involving repeated fractional distillation through a water-cooled still. By the early 14th century, distilled alcoholic drinks had spread throughout the European continent . Distillation spread to Ireland and Scotland no later than the 15th century, as did the common European practice of distilling " aqua vitae ", primarily for medicinal purposes. in 1690, England passed "An Act for
2464-495: The most common distilled drinks, such as whisky (or whiskey) and vodka, the alcohol content is around 40%. The term hard liquor is used in North America to distinguish distilled drinks from undistilled ones (implicitly weaker). Brandy , gin , mezcal , rum , tequila , vodka , whisky (or wiskey) , baijiu , shōchū and soju are examples of distilled drinks. Distilling concentrates the alcohol and eliminates some of
2520-784: The neolithic village of Jiahu in the Henan province of northern China revealed residue left behind by the alcoholic drinks they had once contained. According to a study published in the Proceedings of the National Academy of Sciences , chemical analysis of the residue confirmed that a fermented drink made of grape and hawthorn fruit wine, honey mead and rice beer was being produced in 7000–5600 BC (McGovern et al., 2005; McGovern 2009). The results of this analysis were published in December 2004. The earliest evidence of winemaking
2576-437: The only species known to produce alcoholic drinks intentionally. Alcohol is a depressant , which in low doses causes euphoria , reduces anxiety , and increases sociability. In higher doses, it causes drunkenness , stupor , unconsciousness , or death . Long-term use can lead to an alcohol use disorder , an increased risk of developing several types of cancer , cardiovascular disease , and physical dependence . Alcohol
2632-478: The production, sale, and consumption of alcoholic beverages. For example, some regulations may require the labeling of the percentage alcohol content (as ABV or proof ) and the use of a warning label . Some countries ban the consumption of alcoholic drinks , but they are legal in most parts of the world. The temperance movement advocates against the consumption of alcoholic beverages. The global alcoholic drink industry exceeded $ 1.5 trillion in 2017. Alcohol
2688-465: The short form of its name in order to "modernize the association's public presence". In 2018, it said it would further shorten the short form of its name to just "the Council". In 2019, under the guidance of the new CEO Chris Swonger, Distilled Spirits Council went back to using the full name, Distilled Spirits Council of the United States. DISCUS developed a set of voluntary guidelines that they suggest
2744-442: The spirits industry and council members follow. The code provides for a review board to review complaints about advertising and marketing materials in the marketplace. In 2003, DISCUS began issuing semi-annual public reports describing the review board complaints and decisions. As of March 2013, DISCUS has posted some "pre-publication" results on its website to show preliminary drafts of the content in its reports prior to publication of
2800-439: The taste and aroma of distilled alcoholic drinks and contribute to the taste of non-distilled drinks. It has been suggested that these substances contribute to the symptoms of a hangover . Tannins are congeners found in wine in the presence of phenolic compounds. Wine tannins add bitterness, have a drying sensation, taste herbaceous, and are often described as astringent . Wine tannins add balance, complexity, structure and make
2856-528: The then-British penal colony of New South Wales , staged by the New South Wales Corps in order to depose Governor William Bligh . Australia's first and only military coup, its name derives from the illicit rum trade of early Sydney , over which the 'Rum Corps', as it became known, maintained a monopoly. During the first half of the 19th century, it was widely referred to in Australia as
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#17327660215982912-617: The world, surpassing the previous record holder, the Speyer wine bottle (discovered in 1867) by three centuries. Beer was likely brewed from barley as early as 13,000 years ago in the Middle East. Pliny the Elder wrote about the golden age of winemaking in Rome , the 2nd century BCE (200–100 BCE), when vineyards were planted. Examination and analysis of ancient pottery jars from
2968-504: The world. Cider or cyder ( / ˈ s aɪ d ər / SY -dər ) is a fermented alcoholic drink made from any fruit juice ; apple juice (traditional and most common), peaches , pears (" Perry " cider) or other fruit. Cider alcohol content varies from 1.2% ABV to 8.5% or more in traditional English ciders. In some regions, cider may be called " apple wine ". Fermented water is an ethanol -based water solution with approximately 15-17% ABV without sweet reserve . Fermented water
3024-629: Was dated at 6,000 to 5,800 BCE in Georgia in the South Caucasus . Celtic people were known to have been making types of alcoholic cider as early as 3000 BC. and wine was consumed in Classical Greece at breakfast or at symposia , and in the 1st century BC. Medieval Muslim chemists such as Jābir ibn Ḥayyān (Latin: Geber, ninth century) and Abū Bakr al-Rāzī (Latin: Rhazes, c. 865–925 ) experimented extensively with
3080-728: Was formally established as the James B. Beam Distilling Company. Ten years later, the Chicago spirits merchant Harry Blum bought the company, and in 1968 sold it to American Brands, Inc. In 1987, the James B. Beam Distilling Company purchased National Distillers and renamed itself the Jim Beam Brands Company. It was known as Jim Beam Brands Worldwide, Inc. by the time Fortune Brands purchased it in 2005. Fortune Brands also acquired 20 brands from Allied Domecq in 2005, worth $ 5 billion, which turned Fortune Brands into one of
3136-683: Was re-branded as Suntory Global Spirits including the launch of a new website and visual identity. Suntory Global Spirit beverage brands include: American whiskey: Bourbon whiskey: Baker's, Basil Hayden's , Beam's Eight Star , Booker's , Jim Beam , Kessler , Knob Creek , Legent, Maker's Mark , Old Crow , Old Grand-Dad Rye whiskey: Jim Beam Rye , Knob Creek Rye, Old Overholt Blended whiskey: Beam's Eight Star , Kessler , Canadian whisky : Alberta Premium , Canadian Club Irish whiskey : Connemara , Kilbeggan , The Tyrconnell Japanese whisky : Chita , Hakushu , Hibiki , Kakubin, Yamazaki , Toki (a blend of two single malts and
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