34-525: The DuMont Building (also known as 515 Madison Avenue ) is a 532-foot (162 m) high, 42-story building located at 53rd Street and Madison Avenue in Midtown Manhattan , New York City, United States. The building was built in art deco and neo-Gothic style by John H. Carpenter and designed by his brother, architect J.E.R. Carpenter who also designed Lincoln Tower as well as nearly 125 buildings along Fifth Avenue and Park Avenue . One of
68-478: A classic American cinematic moment in the 1955 movie The Seven Year Itch in which Marilyn Monroe shot what would become her most famous scene. While standing on a subway grating outside the Loew's Lexington Theatre, her skirt billowed up from the wind underneath. While the footage showing the theatre in the background appeared in the finished film, the footage featuring the subway grate shot on September 15, 1954, on
102-411: A geyser of hot steam up from beneath the avenue at 41st Street, resulting in one death and more than 40 injuries. Lexington Avenue runs one-way southbound for its entire length from 131st Street to 21st Street . Parallel to Lexington Avenue lies Park Avenue to its west and Third Avenue to its east. The avenue is largely commercial at ground level, with offices above. There are clusters of hotels in
136-499: A private park, which he called Gramercy Park . He was also developing property around Union Square and wanted the new road to improve the value of these tracts. The legislation was approved, and, as the owner of most of the land along the route of the new street, Ruggles was assessed for the majority of its cost. Ruggles named the southern section, below 20th Street , which opened in 1833, after his friend Washington Irving . The northern section, which opened three years later, in 1836,
170-506: A vehicle other than a bus in the bus lane on Madison Avenue to turn right during the restricted hours specified by sign between 42nd Street and 59th Street is prohibited, then permitted at 60th Street, but a taxicab carrying a passenger may use the bus lane to turn right at 46th Street. Bikes are excluded from this prohibition. In July 1987, then- New York City Mayor Edward Koch proposed banning bicycling on Fifth, Park and Madison Avenues during weekdays, but many bicyclists protested and had
204-513: Is a 6.2-acre (2.5-hectare) public park which runs along Madison Avenue from East 26th Street to East 23rd Street . It is bordered on the west by Fifth Avenue and Broadway as they cross. The park was named for James Madison , fourth President of the United States . Madison Square Garden took its name from the location of the first building of that name , located on the northeast corner of Madison Avenue at 26th Street, across from
238-661: Is often used metonymically to stand for the American advertising industry. Madison Avenue became identified with advertising after that sector's explosive growth in this area in the 1920s. According to "The Emergence of Advertising in America", by the year 1861, there were 20 advertising agencies in New York City, and the New York City Association of Advertising Agencies was founded in 1911, predating
272-574: Is served by the following routes uptown. All crosstown service is eastbound unless specified below. Downtown service runs along 5th Avenue: Although no New York City Subway stations are named after Madison Avenue, the Fifth Avenue/53rd Street station on the E and M trains has an entrance on Madison Avenue. Pursuant to Section 4-12(m) of the New York City Traffic Rules, driving
306-602: The BMT Broadway Line ( N , R , and W trains) at Lexington Avenue/59th Street station . The Lexington Avenue–63rd Street station of the IND and BMT 63rd Street Lines ( F , <F> , and Q trains) is also located at Lexington Avenue, but it does not have a direct interchange with the Lexington Avenue Line. Lexington Avenue became part of
340-689: The East 17th Street/Irving Place Historic District , and 19 Gramercy Park on the corner of 20th Street, part of the Gramercy Park Historic District . Offices located on Irving Place include those of The Nation magazine, the New York branch of AMORC and the Seafarers and International House mission. There are also a number of clinics and official city buildings along the street, including Washington Irving High School and
374-565: The New York City Subway runs under Lexington Avenue north of 42nd Street (at Grand Central–42nd Street station ) to 125th Street . South of Grand Central, this subway line runs under Park Avenue , Park Avenue South, and Fourth Avenue until Astor Place . The line interchanges with the IND Queens Boulevard Line ( E and M trains) at Lexington Avenue/51st Street station and with
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#1732783641782408-554: The Upper East Side (including Carnegie Hill ), East Harlem , and Harlem . It is named after and arises from Madison Square, which is itself named after James Madison , the fourth President of the United States . Madison Avenue was not part of the original Manhattan street grid established in the Commissioners' Plan of 1811 , and was carved between Park Avenue (formerly Fourth) and Fifth Avenue in 1836, due to
442-505: The Upper East Side , Midtown , and Murray Hill to a point of origin that is centered on Gramercy Park. South of Gramercy Park, the axis continues as Irving Place from 20th Street to East 14th Street . Lexington Avenue was not one of the streets included in the Commissioners' Plan of 1811 street grid, so the addresses for cross streets do not start at an even hundred number, as they do with avenues that were originally part of
476-468: The 1920s. Thus, the term "Madison Avenue" refers specifically to the agencies and methodology of advertising. "Madison Avenue techniques" refers, according to William Safire , to the "gimmicky, slick use of the communications media to play on emotions." Madison Avenue carries one-way traffic uptown (northbound) from East 23rd Street to East 135th Street , with the changeover from two-way traffic taking place on January 14, 1966, at which time Fifth Avenue
510-503: The 250,000-square-foot (23,000 m) building was sold to Newmark & Co., which still owns and manages it. Madison Avenue (Manhattan) Madison Avenue is a north-south avenue in the borough of Manhattan in New York City , United States , that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street ) to meet the southbound Harlem River Drive at 142nd Street , passing through Midtown ,
544-451: The 30s and 40s, roughly from the avenue's intersection with 30th Street through to its intersection with 49th Street , and apartment buildings farther north. There are numerous structures designated as New York City Landmarks (NYCL), National Historic Landmarks (NHL), and National Register of Historic Places (NRHP) on Lexington Avenue. From south to north (in increasing address order), they include: In contrast to Lexington Avenue,
578-524: The Park. The first Garden was a former railroad terminal for the Park Avenue main line , which was converted into an open-air circus venue by P. T. Barnum in 1871 and was renamed "Madison Square Garden" in 1879. (The New York Life Insurance Building now occupies that entire city block.) The original Garden was demolished in 1889 and replaced by a new indoor arena designed by Stanford White that opened
612-490: The avenue are the large apartment buildings which line the street from Gramercy Park to 17th Street . Also at 17th, a small bed-and-breakfast, the Inn at Irving Place, occupies two Greek Revival architecture townhouses built in 1840–1841 and renovated between 1991 and 1995. Historically and architecturally significant are 47 and 49 Irving Place—the latter where Washington Irving is said to have lived, but did not —which are part of
646-670: The ban overturned. When the trial was started on Monday, August 24, 1987, for 90 days to ban bicyclists from these three avenues from 31st Street to 59th Street between 10 a.m. and 4 p.m. on weekdays, mopeds would not be banned. Lexington Avenue Lexington Avenue , often colloquially abbreviated as " Lex ", is an avenue on the East Side of Manhattan in New York City . The avenue carries southbound one-way traffic from East 131st Street to Gramercy Park at East 21st Street . Along its 5.5-mile (8.9-kilometer), 110-block route, Lexington Avenue runs through Harlem , Carnegie Hill ,
680-444: The building's most distinctive features is a broadcasting antenna that traces back to the building's role in the first television broadcasts of Allen B. DuMont’s experimental television station W2XWV in 1938. The station became commercially licensed as WABD—named for DuMont's initials—in 1944, WNEW-TV in 1958, and is now WNYW . The station was one of the few television channels that continued to broadcast through World War II . After
714-468: The city made New York the third-largest job market per capita in the U.S. in 2016, according to a study by marketing recruitment firm MarketPro. Today, several agencies are still located in the old business cluster on Madison Avenue, including StrawberryFrog, TBWA Worldwide , Organic, Inc. , and DDB Worldwide . However, the term is still used to describe the agency business as a whole and large, New York–based agencies in particular. Madison Square Park
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#1732783641782748-496: The east. An assortment of restaurants and bars line Irving Place, including Pete's Tavern , New York's oldest surviving saloon, where O. Henry supposedly conceived of his short story " The Gift of the Magi ", and which survived Prohibition disguised as a flower shop. Irving Plaza , on East 15th Street and Irving, hosts numerous concerts for both well-known and indie bands and draws a crowd almost every night. Another component of
782-402: The effort of lawyer and real estate developer Samuel B. Ruggles , who had previously purchased and developed New York's Gramercy Park in 1831, and convinced the authorities to create Lexington Avenue and Irving Place between Fourth Avenue (now Park Avenue South) and Third Avenue in order to service it. The street's name has been metonymous with the American advertising industry since
816-614: The establishment of the American Association of Advertising Agencies by several years. Among various depictions in popular culture, the portion of the advertising industry which centers on Madison Avenue serves as a backdrop for the AMC television drama Mad Men , which focuses on industry activities during the 1960s. In recent decades, many agencies have left Madison Avenue, with some moving further downtown and others moving west. The continued presence of large agencies in
850-1068: The following year. The second Garden had a bronze statue of the Roman goddess Diana on the tower of the sports arena. When it moved to a new building at 50th Street and Eighth Avenue in 1925 it kept its old name. Madison Square Garden is now located at Eighth Avenue between 31st and 33rd Street; however, it still retains the name. Retail brands with locations on Madison Avenue include: Burberry , Manrico Cashmere, Brooks Brothers , Alexander McQueen , Hermès , Tom Ford , Céline , Proenza Schouler , Lanvin , Valentino, Stuart Weitzman , Damiani, Emporio Armani , Prada , Chloé , Roberto Cavalli , Davidoff , Dolce & Gabbana , Gucci , Calvin Klein , Cartier , Christian Louboutin , La Perla , Jimmy Choo , Jacadi, Mulberry, Victoria's Secret , Barneys New York , Coach , Rolex , Giorgio Armani , Oliver Peoples , Vera Wang , Anne Fontaine , Baccarat, Carolina Herrera , Ralph Lauren and others. Madison Avenue
884-731: The headquarters of the New York City Human Resources Administration . The bottom of the street is anchored by the rear of the Zeckendorf Towers condominium apartment complex on the west side, and the Consolidated Edison Building on the east. The following buses use Lexington Avenue between the following streets (uptown buses run along Third Avenue): The IRT Lexington Avenue Line ( 4 , 5 , 6 , and <6> trains) of
918-486: The move necessitated by the construction of other surrounding skyscrapers which started interfering with the station's signal. As of 2021, the antenna still stands atop the building. In 1947, the building, which housed the Spanish consulate, was the site of a protest by 700 picketers protesting against the government of Francisco Franco and demanding that the United States end diplomatic relations with Spain . In 1962,
952-487: The plan. Both Lexington Avenue and Irving Place began in 1832 when Samuel Ruggles , a lawyer and real-estate developer, petitioned the New York State Legislature to approve the creation of a new north–south avenue between the existing Third and Fourth Avenues , between 14th and 30th Streets . Ruggles purchased land in the area and was developing it as a planned community of townhouses around
986-494: The same time as the IRT Lexington Avenue Line of the New York City Subway . The widened street and the subway line both opened on July 17, 1918. Portions of the avenue were widened in 1955, which required eminent domain takings of the facades of some structures along Lexington. Lexington Avenue has carried one-way (downtown) traffic since July 17, 1960. The 2007 New York City steam explosion sent
1020-460: The six-block stretch of Irving Place from 14th to 20th Street at Gramercy Park carries two-way traffic and is decidedly local in nature. After the opening of Union Square in 1839, the Irving Place area became one of the most sought-after residential neighborhoods in the city, a situation which was only enhanced by the development of Gramercy Park to the north and Stuyvesant Square to
1054-881: The war, the network and WABD moved to bigger studios - first at the Wanamaker's store at Ninth Street and Broadway in Greenwich Village , then the Adelphi Theatre , the Ambassador Theatre , and in 1954 to the Central Turn-Verein Opera House at 205 East 67th, which was renamed The DuMont Tele-Centre and today is the Fox Television Center, home of WABD's descendant, WNYW . In June 1951, the WABD antenna
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1088-638: Was changed to one-way downtown (southbound). This changeover was accelerated by seven weeks due to the transit strike which began on January 1. Between East 135th Street and East 142nd Street, Madison Avenue carries southbound traffic only and runs parallel to the Harlem River Drive . There are numerous structures designated as New York City Landmarks (NYCL), National Historic Landmarks (NHL), and National Register of Historic Places (NRHP) on Madison Avenue. From south to north (in increasing address order), they include: The term "Madison Avenue"
1122-542: Was moved to the top of the Empire State Building , consolidating all New York television stations at one location. In 1958, WKCR-FM , the radio station of Columbia University , began transmitting from the former WABD antenna on the roof of the building, remaining there until 1977, when it became the first radio (or television) station to transmit from the antenna atop the World Trade Center ,
1156-536: Was named after the Battle of Lexington in the American Revolutionary War . In 1899, Lexington Avenue was the location of the first arrest in New York City for speeding when a bicycle patrolman overtook cabdriver Jacob German, who had been racing down the avenue at the "reckless" speed of 12 mph (19 km/h). The portion of Lexington Avenue above East 42nd Street was reconstructed at
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