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89-439: As of 2024, it has been anchored by Frances Rivera . Early Today is the only early morning network newscast on any of the three largest U.S. television networks (NBC, ABC , or CBS ) that is not produced jointly with an overnight news program. NBC has not aired an overnight newscast since the 1998 cancellation of NBC Nightside , which aired alongside Early Today during the latter program's first few months. As of 2019,

178-518: A brand, with a large dose of opinion and personality." In January 2001, Mike Barnicle 's MSNBC show started, but it was canceled in June 2001 because of high production costs. In June, Microsoft chief executive officer Steve Ballmer said that he would not have started MSNBC had he foreseen the difficulty of attracting viewers. After the September 11, 2001 attacks , NBC used MSNBC as an outlet for

267-463: A contestable role in news broadcasts. Some argue anchors have become sensationalized characters whose identities overshadow the news itself, while others cite anchors as necessary figureheads of "wisdom and truth" in the news broadcast. The role of the anchor has changed in recent years following the advent of satirical journalism and citizen journalism , both of which relocate the interpretation of truth outside traditional professional journalism, but

356-425: A criticism against the anchor in this case, claiming that by decreasing the number of people responsible for delivering the news, American viewers receive a bottlenecked stream of information about their surroundings. The choreography and performativity involved in the construction of the news broadcast dramatizes political processes, but in doing so, exposes its flattening of subjectivity and insistence upon itself as

445-410: A former anchor for NBC Nightly News , evidences this lapse in credibility generated by the celebration of the role of the anchor. In early 2015, Williams apologized to his viewers for fabricating stories of his experiences on the scene of major news events, an indiscretion resulting in a loss of 700,000 viewers for NBC Nightly News . David Folkenflik of NPR asserted that the scandal "corrodes trust in

534-664: A historically accurate and detailed description of what happened." MSNBC MSNBC (originally short for Microsoft NBC ) is an American news -based television channel and website headquartered in New York City. It is owned by NBCUniversal — a subsidiary of Comcast — and provides news coverage and political commentary. The network produces live broadcasts for its channel from studios at 30 Rockefeller Plaza in Manhattan , New York City, and aggregates its coverage and commentary on its website, msnbc.com. In

623-544: A local event barker featuring a promotion for an NBC affiliate serving the city where the event is being held (which was dropped from the NBC program in 2013), while a small number of stories seen on Early Today may not be seen on First Look . Some NBC affiliates do not air the entire program, and a purposeful sign-off is made by the show's anchor at the 24-minute mark in order to allow stations to air an early weather segment or start their morning newscast early, while NBC carries

712-440: A long-term lease of the former MSNBC building to become the home studios of MLB Network , which launched from the facility on January 1, 2009. From mid-2007 to mid-2008, MSNBC enjoyed a large increase in its Nielsen ratings . Primetime viewings increased by 61 percent. In May 2008, NBC News president Steve Capus said, "It used to be people didn't have to worry about MSNBC because it was an also-ran cable channel.... That's not

801-591: A modified version of the CNBC Ticker that showed stock prices and weather forecasts for select U.S. cities), the program switched to a general news format in 2004. As part of this reformatting, production of the program was relocated to the Secaucus headquarters of MSNBC . Concurrently, former Saturday Today anchor Amy Robach replaced the program's original anchor Nanette Hansen . MSNBC's Morning Joe First Look , which airs at 5:00 a.m. Eastern Time,

890-709: A new logo, news ticker, and graphics package. MSNBC Live had at least eight hours of programming each day, barring any breaking news that could extend its time. Daytime news coverage was led primarily by Brian Williams, Stephanie Ruhle , Jose Diaz-Balart, Andrea Mitchell, Craig Melvin, Thomas Roberts, and Kate Snow, in addition to "beat leaders" stationed throughout the newsroom. These included chief legal correspondent Ari Melber , primary political reporter Steve Kornacki , business and finance correspondent Olivia Sterns, and senior editor Cal Perry . Morning and primetime programming did not change and remained filled mostly by opinionated personalities. In April 2016, MSNBC launched

979-472: A news broadcast format in the United States was Paul Harvey . With the development of the 24-hour news cycle and dedicated cable news channels , the role of the anchor evolved. Anchors would still present material prepared for a news program, but they also interviewed experts about various aspects of breaking news stories, and themselves provided improvised commentary, all under the supervision of

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1068-462: A non-essential human interest or light news story to end the telecast for stations that carry the entire program. Since NBC's corporate parent NBCUniversal acquired part-ownership of The Weather Channel in 2008, weather forecasts used on the program incorporate the channel's branding and forecasts, although Early Today used repurposed graphics systems from the defunct digital multicast weather network NBC Weather Plus , which provided forecasts for

1157-485: A particular anchor seems to influence viewer perception less than the presence of an anchor in general. The role of the anchor correlates with the analogous, authority- and information-bearing positions already well-established in American politics , and the benefits it confers upon the political realm elucidate the compatibility between these two systems of information. Once again, Morse outlines this relationship between

1246-604: A program in the 6 pm EST hour entitled For the Record with Greta , hosted by former Fox News Channel anchor Greta Van Susteren . The program aired for six months before being cancelled in late June 2017. The network promoted Ari Melber, the network's chief legal correspondent, to host The Beat with Ari Melber at 6pm. In March 2017, MSNBC began to increase its use of the NBC News branding during daytime news programming, as part of an effort to emphasize MSNBC's relationship with

1335-493: A promotional ad campaign with the theme, "in order to know beyond, you have to go beyond." The campaign portrayed MSNBC's reporting and perspectives as "in depth" and an alternative to "talking points" coverage on other cable news outlets. A new tagline "This is who we are" appeared on MSNBC in June 2016. Promotional campaigns including the slogan were aired in March 2017. In July 2016, the network debuted Dateline Extra , which

1424-501: A revamp of its weekend programming, ending Mehdi Hasan ’s 9 p.m. ET show on Sundays and introducing an ensemble show, The Weekend , hosted by Alicia Menendez , Symone Sanders-Townsend , and Michael Steele from 8 a.m. to 10 a.m. ET on Saturday and Sunday mornings. The revamp would also end Yasmin Vossoughian Reports , Symone , and American Voices and move The Sunday/Saturday Show with Jonathan Capehart into

1513-471: A revamp of the set used for both programs in 2011, the anchor background on Early Today was a video screen of a sunrise scene; a skycam shot of Manhattan was used for First Look . On June 29, 2009, concurrent with the launch of MSNBC's high definition simulcast feed , Early Today became the first early morning network newscast to begin broadcasting in high definition . The program had aired live at 4:30 a.m. Eastern Time until March 1, 2010, when

1602-522: A sale would incur taxes (the spin-off is being structured to be tax-free), and that divesting the channel might not be seen as being in the best interest of shareholders. In September 2018, approximately 87 million households in the United States were receiving MSNBC, amounting to 90.7 percent of pay television subscribers. Nielsen ratings showed that MSNBC ranked second among basic cable networks, averaging 1.8 million viewers in 2019, behind rival Fox News . In 2022, average weekday primetime viewership

1691-475: A separate joint venture between Microsoft and NBC for another seven years.) NBC later exercised its option to purchase Microsoft's remaining 18 percent interest in MSNBC. In late 2005, MSNBC began attracting liberal and progressive viewers as Keith Olbermann began critiquing and satirizing conservative media commentators during his Countdown With Keith Olbermann program. He especially focused his attention on

1780-493: Is a person who presents news during a news program on TV , radio or the Internet . They may also be a working journalist , assisting in the collection of news material and may, in addition, provide commentary during the program. News presenters most often work from a television studio or radio studio , but may also present the news from remote locations in the field related to a particular major news event. The role of

1869-476: Is a repurposed version of the network newscast using the weathercasters and segments. Until 2013, the sports segment was produced from the Los Angeles studios of NBC owned-and-operated station KNBC , using either Fred Roggin or Mario Solis as anchors; the segment was recorded after that station's 11:00 p.m. Pacific Time newscast for later airing and to account for most West Coast sports results, but

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1958-403: Is active, it is positive, it is about making tomorrow better than today, a discussion about politics and the actions and passions of our time." The new campaign embraces the network's politically progressive identity. The two-year advertising campaign would cost $ 2 million and consist of internet, television, and print advertising. The new positioning has created brand image issues for msnbc.com,

2047-787: Is composed of the NBC News , CNBC and MSNBC units. During 2014, MSNBC's total ratings in the 25–54 demographic declined 20 percent, falling to third place behind CNN. Nevertheless, MSNBC retained its lead among the Hispanic and African-American demographics. In 2015, to help revive the struggling network, Griffin announced he was transitioning MSNBC from left-leaning, opinionated programming to hard news programming. Nearly all daytime opinionated news programs were replaced with more generic news programs. Ronan Farrow , Joy Reid , Krystal Ball , Touré , Abby Huntsman , Alex Wagner , and Ed Schultz lost their shows. Al Sharpton 's PoliticsNation

2136-543: Is hosted by the former White House press secretary. Between February and September of 2023, the Monday edition of All In with Chris Hayes also featured rotating guest hosts, with Chris Hayes only hosting from Tuesdays to Fridays in order to accommodate Hayes' other projects. On September 7, 2023, it was announced that the program would be replaced by a new, second Monday-night edition of Inside with Jen Psaki beginning September 25. On January 13, 2024, MSNBC implemented

2225-609: Is shown for several hours a day on the 24-hour news channel OSN News in the Middle East & Northern Africa region, and where available, streaming through NBC News Now, which was formerly available on Sky UK as a channel in its own right before its discontinuation in December 2023. News presenter A news presenter – also known as a newsreader , newscaster (short for "news broadcaster"), anchorman or anchorwoman , news anchor or simply an anchor –

2314-507: Is under full oversight of Today and their staffers. Early Today and First Look are traditionally pre-empted during the Summer and Winter Olympic Games to allow the airing of overnight replays of NBC's primetime Olympic event coverage and live coverage on the NBC broadcast network and MSNBC, along with allowing stations to fulfill syndicated programming requirements where a distributor requires their programs to still air in some form with

2403-573: The Fox News Channel and Bill O'Reilly , its principal primetime commentator. On June 7, 2006, Rick Kaplan resigned as president of MSNBC after holding the post for two years. Five days later, Dan Abrams , a nine-year veteran of MSNBC and NBC News, was named general manager of MSNBC with immediate effect. NBC News senior vice president Phil Griffin would oversee MSNBC while continuing to oversee NBC News' Today program, with Abrams reporting to Griffin. On June 29, 2006, Abrams announced

2492-477: The 6 p.m. ET slot and The Katie Phang Show to 12 p.m. ET on Saturdays. Ayman would also expand to two hours each on Saturdays and Sundays, and Alex Witt Reports would take over Yasmin Vossoughian’s vacated two hours, now airing from 1 p.m. ET to 4 p.m. ET on Saturdays and Sundays. Alex Witt Reports would then be followed at 4 p.m. ET by The Beat Weekend on Saturdays and MSNBC Prime Weekend on Sundays;

2581-431: The MSNBC hub on the service, along with documentaries from MSNBC Films . During the months of October and November and with the 2022 United States elections , Steve Kornacki started hosting The Kornacki Countdown every Friday, temporarily replacing The Last Word with Lawrence O'Donnell from October 14 to November 8. On March 19, 2023, MSNBC premiered the new Sunday-morning program Inside with Jen Psaki , which

2670-837: The NBC News family originate from the New York studios daily. MSNBC also announced new studios near the Universal Studios lot. MSNBC's master control did not make the move to 30 Rock. It remained in the old Secaucus headquarters until it completed its move to the NBC Universal Network Origination Center located inside the CNBC Global Headquarters building in Englewood Cliffs, New Jersey , on December 21, 2007. Shortly thereafter, Major League Baseball firmed up

2759-466: The NBC brand. Following the announcement, reports emerged of unsolicited offers to buy the network from several parties (as well as X owner Elon Musk having joked about doing so). CNN media analyst Brian Stelter believed it was unlikely MSNBC would be sold, as NBCUniversal never declared any intent to divest properties when announcing the spin-off (and, on the contrary, suggested that the spin-off planned to target further investments and acquisitions),

Early Today - Misplaced Pages Continue

2848-616: The United States (90.7 percent of pay television subscribers) were receiving MSNBC. On March 2, 2020, Chris Matthews abruptly announced his resignation from Hardball effective immediately, after comparing the rise of Bernie Sanders in the 2020 presidential campaign to the German invasion of France. The 7 p.m. hour was hosted by rotating anchors until July 20, when it was replaced by The ReidOut with Joy Reid. On December 7, 2020, MSNBC announced that Rashida Jones would succeed Griffin as president in 2021. Jones stated goals to increase

2937-581: The aftermath of September 11, MSNBC began calling itself "America's NewsChannel" and hired opinionated hosts like Alan Keyes , Phil Donahue , Pat Buchanan , and Tucker Carlson . This branding makeover, however, was followed by declining ratings. On December 23, 2005, NBCUniversal announced its acquisition of an additional 32 percent share of MSNBC from Microsoft, which solidified its control over television operations and allowed NBC to further consolidate MSNBC's backroom operations with NBC News and its other cable properties. (The news website msnbc.com remained

3026-459: The anchor and the larger context in which they operate: "[s]ince there are few other organs for inclusive and substantial discourse on social and cultural values in American life, the responsibility for interpreting the world and posing a political course of action and a social agenda falls on a very limited number of public personas, including such news personalities and the president". She levies

3115-438: The anchor's construction of a commodified, aestheticized version of the news, some critics defend the role of the anchor in society, claiming that they function as a necessary conduit of credibility. The news anchor's position as an omnipotent arbiter of information results from their place behind a typically elevated desk, wherefrom they interact with reporters through a screen-within-screen spatial setup. A criticism levied against

3204-640: The anchor, in NBC and in the greater profession", exhibiting the way in which the credibility of the anchor extends beyond their literal place behind the news desk and into the expectation of the news medium at large. CBS's long-running nighttime news broadcast 60 Minutes displays this purported superfluousness of anchors, insofar as it has no central figurehead in favor of many correspondents with similarly important roles. Up-and-coming news networks like Vice magazine's documentary-style reporting also eschew traditional news broadcast formatting in this way, suggesting an emphasis on on-site reporting and deemphasizing

3293-405: The arrangement could be illegal. After entering into a new contract, FiOS added the channel in New York City and New Jersey on February 2, 2010. In southern Africa, MSNBC is distributed free-to-air on satellite on Free2View TV as MSNBC Africa, a joint venture between Great Media Limited and MSNBC. Free2View airs MSNBC's programming from 4 p.m. to midnight ET in a block that repeats twice (live for

3382-420: The case anymore." Tim Russert 's sudden death in June 2008 removed the person whom The Wall Street Journal called the " rudder for the network" and led to a period of transition. During the 2008 presidential election , MSNBC's coverage was anchored by Olbermann, Chris Matthews , and David Gregory . They were widely viewed as the face of the channel's political coverage. During the first three months of

3471-577: The channel competitive in the program's time slot for the first time in over a decade. In the first quarter of 2010, MSNBC beat CNN in primetime and overall ratings, marking the first time doing so since 2001. The channel also beat CNN in total adult viewers in March, marking the seventh out of the past eight months that MSNBC achieved that result. In addition, the programs Morning Joe , The Ed Show , Hardball with Chris Matthews , Countdown with Keith Olbermann , and The Rachel Maddow Show finished ahead of their time slot competitors at CNN. In

3560-432: The division. On May 8, 2017, MSNBC introduced a new late-afternoon program, Deadline: White House , hosted by NBC political analyst and former White House communications director Nicolle Wallace . That month, MSNBC became the highest rated American cable news network in primetime for the first time. MSNBC's increasing viewership was accompanied by declining numbers at Fox News Channel. MSNBC's May 15–19 programming topped

3649-460: The earlier live broadcast (before that date, Early Today was first broadcast live at 4:00 a.m. ET). As a result, some NBC affiliates that did not choose to fill the time period formerly occupied by the Mad Money replays with syndicated programs or infomercials following the change now air Early Today in the form of two separate editions or as a 90-minute to 2½-hour loop – in which case,

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3738-401: The eight most commonly named main sources for political and election news by US adults, MSNBC and Fox News have the most partisan audiences. Before 2010, MSNBC was not available to Verizon FiOS and AT&T U-verse television subscribers in the portions of New York State , northern New Jersey , and Connecticut that overlapped Cablevision 's service area. One of several reasons for this

3827-416: The episode would be the final episode of Countdown . His departure received much media attention. MSNBC issued a statement that it had ended its contract with Olbermann, with no further explanation. Olbermann later revealed that he had taken his show to Current TV . NBCUniversal News Group was created on July 19, 2012, under chairwoman Pat Fili-Krushel. It has been the news division of NBCUniversal. It

3916-407: The final word of truth. More specifically, "the news media may do 'an important social good when using the techniques of dramaturgy to make governance more interesting to people than would be the case otherwise.' At the same time, however, 'there is an important difference between drama and democracy, with the former requiring spectators and the latter participants.'" In contrast to perceptions of

4005-621: The first usage of this term on television. The anchor term then became commonly used by 1952 to describe the most prominent member of a panel of reporters or experts. The term "anchorman" also was used to describe Walter Cronkite 's role at the Democratic and Republican National Conventions , where he coordinated switches between news points and reporters. The widespread claim that news anchors were called "cronkiters" in Swedish has been debunked by linguist Ben Zimmer . Anchors occupy

4094-689: The fourth quarter of 2023, MSNBC was the second most-watched cable news network in the U.S., averaging 792,000 total day viewers, behind rival Fox News , which averaged 1.212 million viewers, and ahead of CNN , which averaged 502,000 viewers. In 2023, one of MSNBC's most watched shows, The Beat with Ari Melber , averaged 1.8 million viewers. In 2023, MSNBC's top five highest-rated shows were The Rachel Maddow Show , The Last Word with Lawrence O’Donnell , Deadline: White House , The Beat with Ari Melber , and All In with Chris Hayes . In November 2023, MSNBC's most watched nightly shows were The Beat with Ari Melber and Deadline: White House ; The Beat

4183-566: The highest among three major cable news networks and ahead of CNN . A 2014 Pew Research Center study found that MSNBC's audience was more moderate than that of BuzzFeed , Politico , The Washington Post , and The New York Times , but slightly more liberal than CNN 's audience. A 2019 Pew Research Center survey showed that among Americans who named MSNBC as their main source for political news, 74% are ages 50 or older, with 44% ages 65 or older. 95% of those who named MSNBC as their main political news source identify as Democrats ; among

4272-406: The importance of the solitary anchor in the news medium. In her essay, "News as Performance", Margaret Morse posits this connection between anchor persona newsroom as an interconnected identity fusing many aspects of the newsroom dynamic: For the anchor represents not merely the news per se , or a particular network or corporate conglomerate that owns the network, or television as an institution, or

4361-597: The initial broadcast of the show was moved to 4:00 a.m. Eastern to allow stations in the Eastern Time Zone to begin their morning newscasts at 4:30 a.m. with an Early Today lead-out; previously without the new schedule in some cases, the NBC All Night repeat of Late Night with Jimmy Fallon would inexplicably lead into local news with five minutes cut off the former program if the default NBC schedule, in addition to one local half-hour program,

4450-407: The joint venture. Microsoft invested $ 221 million for a 50 percent share of the cable channel. MSNBC and Microsoft shared the cost of a $ 200 million newsroom in Secaucus, New Jersey , for msnbc.com . The network took over the channel space of NBC's 2-year-old America's Talking (AT) network, although in most cases cable carriage had to be negotiated with providers who had never carried AT. MSNBC

4539-494: The last three months of the campaign in the key 25–54 age demographic. In September 2008, the channel hired political analyst and Air America Radio personality Rachel Maddow to host a new political opinion program called The Rachel Maddow Show . The move to create a new program for the channel was widely seen as a well-calculated ratings move, where beforehand, MSNBC lagged behind in coveted primetime ratings. The show regularly outperformed CNN's Larry King Live , and made

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4628-422: The lead (or main) producer, who coordinated the broadcast by communicating with the anchor through an earphone. Many anchors help write or edit news for their programs, although modern news formats often distinguish between anchor and commentator in an attempt to establish the "character" of a news anchor. The mix of "straight" news and commentary varies depending on the type of program and the skills and knowledge of

4717-541: The long-running soap opera Another World ). The Early Today title had previously been used for another early morning news program produced by NBC News from 1982 to 1983 (and was replaced by NBC News at Sunrise following its cancellation), which featured the hosts of NBC's Today at the time – Jane Pauley , Bryant Gumbel and Willard Scott . Originally produced from the former Fort Lee , New Jersey facilities of NBC's sister financial news cable network, CNBC , and focusing on business and financial news (including

4806-424: The network and its viewers: "People tend to want to believe and trust in television news and start, really, from the anchor". Beneficial or not, the anchor fits snugly into the " personality cult " engendered within American society that encourages celebrity that demands a hierarchy of authority, evidenced by the negligible change in ratings following implementation of new anchors in broadcast lineups. The identity of

4895-503: The network in late 2021 and was succeeded on The 11th Hour by Stephanie Ruhle. Meanwhile, as part of her new contract with NBCUniversal, Rachel Maddow took an extended hiatus from her program in order to focus on other film and podcast projects, with rotating guest hosts filling in for her. Upon Maddow's return, she announced that she would only host the show on Monday nights beginning in May 2022, and continue to feature guest hosts throughout

4984-516: The network's investment into documentary-style programs, and to have viewers "clearly understand" the differences and value of its news-based and analysis-driven programming, as both were "critical to our future success", and "need to exist in a clear and compelling form on every single platform where news consumers go." As part of this remit, Jones named separate senior vice presidents for news programming and "perspective and analysis" programming. In January 2021, MSNBC had its highest-rated week ever in

5073-465: The news as a one-sided relationship with its viewers, some believe that the news works in conjunction with its audience to produce the most efficient picture possible of the world. Tom Brokaw, in speaking about his experiences as a news anchor for NBC, explained how news stories for the length of their duration tend to feed off viewers' demands, and that news is inherently a "populist medium", and that "[p]eople are not going to turn to television networks for

5162-480: The news presenter developed over time. Classically, the presenter would read the news from news "copy" which they may or may not have helped write with a news writer . This was often taken almost directly from wire services and then rewritten. Prior to the television era, radio-news broadcasts often mixed news with opinion and each presenter strove for a distinctive style. These presenters were referred to as commentators . The last major figure to present commentary in

5251-413: The number-one cable news network in primetime among both African American and Hispanic viewers. On October 11, 2010, MSNBC unveiled a new televised advertising campaign and slogan called "Lean Forward". "We've taken on CNN and we beat them," MSNBC president Phil Griffin told employees at a series of celebratory "town hall" meetings. "Now it's time to take on Fox." Concerning the campaign, Griffin said, "It

5340-416: The object of various criticisms , most centering around accusations of a liberal bias and of other biases. MSNBC was established in 1996 under a strategic partnership between NBC and Microsoft . NBC executive Tom Rogers was instrumental in developing the partnership. James Kinsella , a Microsoft executive, served as president of the online component, MSNBC.com, and represented the technology company in

5429-454: The open slot, albeit during the overnights. Early Today premiered on September 9, 1999 as a replacement for NBC News at Sunrise , which NBC decided to cancel in April 1999 as part of a major shakeup of the network's daytime and early morning schedules (these changes included the launch of another Today -branded program, the short-lived talk show Later Today , as well as the cancellation of

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5518-418: The particular anchor. The terms anchor , anchorman , or anchorwoman are derived from the usage common in relay racing , specifically the anchor leg , where the position is typically given to the fastest or most experienced competitor on a team. In 1948, "anchor man" was used in the game show Who Said That? to refer to John Cameron Swayze , who was a permanent panel member of the show, in what may be

5607-430: The place anchormen and anchorwomen hold in American media remains consistent. "Just about every single major news anchor since the dawn of the medium after World War II has been aligned with show business," says Frank Rich, writer-at-large for New York magazine , in a polemic against commoditized news reporting, "reading headlines to a camera in an appealing way is incentivized over actual reporting". Brian Williams ,

5696-399: The presidential campaign, MSNBC's ratings grew by 158 percent. Olbermann and Matthews, however, were criticized for expressing left-leaning opinions on the channel. Both were later removed from their anchor positions. Audience viewership during the 2008 presidential campaign more than doubled from the 2004 presidential election , and the channel topped CNN in ratings for the first time during

5785-527: The press release, MSNBC Investigates promised to "complement MSNBC's existing programming by building on [the channel's] library of award-winning documentaries." The move to taped programming during 10 and 11 p.m. probably resulted from MSNBC's successful Friday "experiment" of replacing all primetime programming with taped specials. On September 24, 2007, Abrams announced that he was leaving his general manager position so he could focus on his 9:00 p.m. ET talk show, Live With Dan Abrams . Oversight of MSNBC

5874-409: The program broadcasts three unique half hour shows (at 3:00 a.m., 3:30 a.m., and 4:00 a.m. Eastern Time ) and is then tape delayed in a continuous half-hour loop until 8:00 a.m. Eastern Time; the show produces an additional half hour live at 6:30 a.m. On September 11, 2017, NBC discontinued same-date reruns of CNBC's Mad Money from its late night schedule in order to accommodate

5963-593: The program competes against ABC 's World News Now and the CBS News Roundup , effectively resulting in Early Today acting as NBC's de facto overnight network newscast, especially west of the boundary of the Central Time Zone . The program usually airs as a lead-in to local morning newscasts on most NBC stations, although in the few markets where a morning newscast is not produced by

6052-768: The program until it shut down in 2008. In September 2007, the program, as with the rest of MSNBC's operations, moved from the previous Secaucus, New Jersey headquarters to the network's combined news headquarters at 30 Rockefeller Plaza in the New York City borough of Manhattan , with MSNBC, in October 2007. MSNBC's master control facilities were relocated to the CNBC Headquarters at the NBC Universal Network Organization Center in Englewood Cliffs, New Jersey . Until

6141-412: The programming of both CNN and Fox News in total viewers and viewers 18–49. On April 16, 2018, MSNBC premiered a new early morning program, Morning Joe First Look , to replace Way Too Early . The same day, MSNBC also retired its on-air news ticker , citing a desire to reduce distractions and "[put] our reporting more front and center". . As of September 2018, approximately 87 million households in

6230-436: The public interest; rather, he represents the complex nexus of all of them. In this way, the network anchor position is a "symbolic representation of the institutional order as an integrated totality" (Berger and Luckmann 1967, p. 76), an institutional role on par with that of the president or of a Supreme Court justice, although the role originates in corporate practices rather than political or judicial processes. [...] Despite

6319-500: The rest of the week. The guest hosts appeared under the MSNBC Prime banner until August 16, 2022, when Alex Wagner began to host the permanent program Alex Wagner Tonight in that timeslot. On March 10, 2022, MSNBC announced it would offer on-demand episodes of all of its news programming, excluding MSNBC Reports , The Rachel Maddow Show , and Alex Wagner Tonight on Peacock , and The Choice from MSNBC folded into

6408-415: The revamp of MSNBC's early-primetime and primetime schedule. On July 10, Tucker (formerly The Situation with Tucker Carlson ) started airing at 4 p.m. and 6 p.m. ET (taking over Abrams' old timeslot), while Rita Cosby 's Live & Direct was canceled. Cosby was made the primary anchor for MSNBC Investigates at 10 and 11 p.m. ET, a new program that took over Cosby and Carlson's timeslots. According to

6497-405: The role of anchor stems from this dynamic, insofar as anchors simply "... regurgitat[e] or reproduc[e] the report of others...", differentiating them from the productive occupations of journalists and on-site reporters. However, journalism professor Elly Alboim articulates the pro-anchor position by characterizing the anchor's nightly presence as a necessary way to build familiarity and trust between

6586-543: The station, it may air in a two- to three-hour loop immediately before the start of Today , which is how it airs on the NBC News Now streaming service before leading into that service's morning newscast, Morning News Now . The show may be updated for any breaking news occurring before 7:00 a.m. Eastern Time, after which time any live breaking news requiring network-level coverage, at the station's local discretion in each time zone or network orders for live coverage,

6675-516: The stories CNN was running. NBC also highlighted their broadcast connections by airing stories directly from NBC's network affiliates, along with breaking news coverage from the same sources. MSNBC gradually increased its emphasis on politics. After completing its seven-year survey of cable channels, the Project for Excellence in Journalism said in 2007 that "MSNBC is moving to make politics

6764-467: The third quarter of 2010, MSNBC continued its solid lead over CNN, beating the network in total day for the first time since the second quarter of 2001 in the key adult demographic. The network also beat CNN for the fourth consecutive quarter, among both primetime and total viewers, as well as becoming the only cable news network to have its key adult demographic viewership grow over the last quarter, increasing by 4 percent. During this time, MSNBC also became

6853-428: The two shows consist of highlighted segments from The Beat and MSNBC's personality-based programs respectively. On November 20, 2024, NBCUniversal announced its intent to spin off most of its cable networks, including MSNBC, as a new publicly-traded company controlled by Comcast shareholders. It is currently unclear how the spin-off will affect MSNBC, including whether it will still be able to use NBC News resources or

6942-547: The umbrella website for the television network. A New York Times article quotes Charlie Tillinghast, president of msnbc.com, a separate company, as saying, "Both strategies are fine, but naming them the same thing is brand insanity." As a result, msnbc.com eventually changed its name to prevent confusion with the television network, MSNBC; it rebranded the more news-driven msnbc.com as NBCNews.com in July 2012. On January 21, 2011, Olbermann announced his departure from MSNBC and

7031-598: The up-to-the-minute coverage being provided by NBC News as a supplement to the longer stories on broadcast NBC. With little financial news to cover, CNBC and CNBC Europe ran MSNBC for many hours each day following the attacks. The year also boosted the profile of Ashleigh Banfield , who was present during the collapse of Building 7 while covering the World Trade Center on September 11. Her Region In Conflict program capitalized on her newfound celebrity and showcased exclusive interviews from Afghanistan . In

7120-456: The wake of the January 6 United States Capitol attack , exceeding the ratings of Fox News for the first time since 2000. On March 29, 2021, MSNBC introduced a refreshed logo and on-air imaging, including a rebranding of its MSNBC Live rolling news block as MSNBC Reports (in support of Jones' goal of clearer separation between news- and analysis-based programs). Brian Williams departed

7209-425: Was "the highest-rated non-Fox News show in the demo" on cable news, AdWeek reported. MSNBC and its website were founded in 1996, under a partnership between Microsoft and General Electric 's NBC unit, hence the network's name. Microsoft divested itself of MSNBC in 2005, and its stake in msnbc.com in 2012. The general news site was rebranded as NBCNews.com , and a new msnbc.com was created. MSNBC has been

7298-436: Was 1.2 million, compared to rival Fox News's 2.3 million, a decline of 21% from the previous year, and with 148,000 viewers in the "key demographic" of viewers aged 25-54. In 2023, Variety reported that The Beat was one of the two "most-watched news programs on cable", alongside The Five on Fox News. During the first night of the 2020 Democratic National Convention , MSNBC had an average viewership of over 5 million,

7387-430: Was aired without any differences on both First Look and Early Today (the segment is now conducted live-to-tape during both programs from the newsroom at NBC Studios). Some segments seen on Early Today are excluded from First Look , mainly the local weather cut-in (which does not appear at all on many NBC stations that broadcast Early Today , showing only a list of forecasts for seven randomly selected U.S. cities) and

7476-424: Was an abridged version of Dateline NBC and another step towards aligning MSNBC and NBC News. The new program was hosted by MSNBC Live anchor Tamron Hall . In September 2016, MSNBC launched The 11th Hour with Brian Williams as a nightly wrap-up of the day's news and a preview of the following day's headlines. This was MSNBC's first new primetime program in nearly four years. In January 2017, MSNBC debuted

7565-505: Was an exclusive carriage agreement between MSNBC and Cablevision that prohibited competing wired providers from carrying MSNBC. The terms of the agreement were not publicly known. In 2009, Verizon filed a formal "program-access complaint" with the Federal Communications Commission and petitioned for termination of the deal. In support of Verizon, Connecticut Attorney General Richard Blumenthal argued that

7654-485: Was followed by an affiliate in the overnight hours. As of 2019, the show is now offered live as early as 3:00 a.m. Eastern. Further brand integration with Today came in December 2013, when Early Today introduced a new graphics package based on that used by the network's flagship morning show since August of that year, as well as a modified version of that program's "orange sunrise" logo. MSNBC and NBC News programming, including Early Today and several other shows,

7743-412: Was launched on July 15, 1996. The first show was anchored by Jodi Applegate and included news, interviews, and commentary . During the day, rolling news coverage continued with The Contributors , a show that featured Ann Coulter and Laura Ingraham , as well as interactive programming coordinated by Applegate, John Gibson , and John Seigenthaler . Stories were generally longer and more detailed than

7832-451: Was relegated to the weekend. News programs presented by established NBC News personalities such as Telemundo anchor Jose Diaz-Balart , Meet the Press anchor Chuck Todd , NBC Nightly News Sunday anchor Kate Snow , Thomas Roberts , and former NBC Nightly News anchor Brian Williams replaced the opinion shows. The revamped on-air presentation debuted in late summer 2015 and included

7921-447: Was shifted to Phil Griffin, a senior vice president at NBC. MSNBC and NBC News began broadcasting from their new studios at NBC's 30 Rockefeller Center complex in New York City on October 22, 2007. The extensive renovations of the associated studios allowed NBC to merge its entire news operation into one building. All MSNBC broadcasts and NBC Nightly News originate from the new studios. More than 12.5 hours of live television across

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