7-608: TelevisionWeek was an American trade magazine delivering news, analysis, and data on television and media, owned by Crain Communications Inc. It was founded in 1982 as Electronic Media and published under that title until 2003; the print magazine ceased publication in 2009. The corporate and circulation departments were based at Crain's headquarters in Detroit , with the editorial department in Los Angeles . It
14-448: A profit for the publication and sales for the advertisers while also providing sales engineering –type advice to the readers, that may inform purchasing and investment decisions. Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. For printed publications, some trade magazines operate on
21-601: Is the trade press . In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000. As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. Trade publications keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising , which earns
28-489: The development of the industry. Lee Goldberg , one of its former reporters, noted that it was heavy on coverage of the broadcast syndication market, which also generated much of its advertising. With the retitling as TelevisionWeek, it sought to be a general magazine for television executives, noting that its competitors were either too focused on regulatory matters, catered to cable, or primarily covered film. Consolidation in television syndication and station ownership lessened
35-482: The readership and advertising base of the publication in the 2000s. In 2009, Crain shut down print publication of TelevisionWeek , retaining its website in a reduced capacity and spinning out the NewsPro insert as a monthly magazine. The magazine's website, TVWeek.com, featured a number of blogs; some such as Access Hollywood Confidential , by Access Hollywood producer Rob Silverstein, were created by members of
42-459: The television community. Among its notable columnists were Inside Edition ' s Deborah Norville and Pulitzer Prize -winning television critic Tom Shales . Trade magazine A trade magazine , also called a trade journal or trade paper (colloquially or disparagingly a trade rag ), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. The collective term for this area of publishing
49-455: Was considered a "formidable competitor" to Broadcasting & Cable , the leading trade publication covering the industry. The magazine was started as the "Electronic Media Edition" of Advertising Age in May 1982 and became its own publication later that year under the name Electronic Media . It covered the broadcasting business more broadly; the moniker was chosen to be flexible depending on
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