Misplaced Pages

#205794

38-532: A color comic-book imprint, Epic Comics , was spun off in 1982. The magazine was initiated under editor Rick Marschall in 1979 under the title Odyssey , and originally set to launch as an issue of Marvel Super Special . After Marschall learned of at least seven other magazines titled Odyssey , the project was renamed Epic Illustrated and launched as a standalone series. Marschall was replaced by editor Archie Goodwin in September 1979, several months before

76-488: A broader range of color than the traditional three-color printing process, and many of the stories, and all the covers, were painted. Fantasy artists who did not normally work in the comics field, such as Richard Corben , Frank Frazetta , The Brothers Hildebrandt , and Boris Vallejo contributed covers. The contributors to the series retained ownership of their material and were paid royalties. Epic Illustrated also included an occasional Marvel Comics protagonist, such as

114-522: A month, which was all Independent News Distributors would accept from us." In 1968, while selling 50 million comic books a year, Marvel revised the constraining distribution arrangement with Independent News it had reached under duress during the Atlas years, allowing Marvel now to release as many titles as demand warranted. By 1970, Independent News was defunct, absorbed into a larger and changing distribution business. The underground comix movement of

152-476: A number of competitive advantages: Before the direct market, from the 1930s through the 1960s, most comic books were distributed through newsstands , pharmacies , and candy stores . The major distributors during this period included American News Company and Independent News , which was owned by National Periodical Publications , the parent company of DC Comics . Charlton Comics had their own distributor, Capital Distribution Company (not to be confused with

190-423: A practice formerly in use when comics were primarily distributed in newsstands. In early 1995, Marvel Comics purchased Heroes World , by that time the third largest distributor behind Diamond and Capital City, with the intention of self-distributing their products; Heroes World also stopped carrying other publishers' books. Other distributors sought exclusive deals with other major publishers to compensate for

228-550: The COVID-19 pandemic resulted in public health authorities in affected regions ordering non-essential retail sectors and businesses closed for the interim. Diamond Comic Distributors announced on March 24, 2020, a full suspension of distributing published material and related merchandise as of April 1, 2020, until further notice. As Diamond has a near-monopoly on printed comic book distribution in North America , this

266-556: The Epic Comics Group ) was an imprint of American publishing company Marvel Comics , active from 1982 to 1996. A spin-off of the publisher's Epic Illustrated magazine, it published creator-owned work unconnected to Marvel's superhero universe, and without the restrictions of the Comics Code . The name was revived by Marvel in the mid-2000s for a short-lived program inviting new writers to pitch series proposals to

304-479: The Print Mint (beginning c. 1969), the already mentioned comic book store San Francisco Comic Book Company (which doubled as a publisher, beginning c. 1970), Bud Plant Inc. (1970), Last Gasp (1970), Keith Green/Industrial Realities (c. 1970), and Charles Abar Distribution. Around 1970, underground distributors sprang up in various regions of the U.S., including Los Angeles — George DiCaprio and Nova — and

342-526: The direct market . Source: Direct market The direct market is the dominant distribution and retail network for American comic books . The concept of the direct market was created in the 1970s by Phil Seuling . The network currently consists of: The name is no longer a fully accurate description of the model by which it operates, but derives from its original implementation: retailers bypassing existing distributors to make "direct" purchases from publishers . The defining characteristic of

380-751: The Direct Market became the primary market of the two major comics publishers ( DC Comics and Marvel Comics ). In the late 1980s and early 1990s, as the popularity of comics collecting grew, many new comics shops opened, and existing retailers (such as sports card shops) joined the Direct Market, carrying comics as a side business. By this time, Diamond and Capital City each had approximately twenty warehouses from coast to coast, and both were functioning as fully national distributors. Several of their larger remaining competitors, notably Glenwood, Longhorn, and Bud Plant , had either sold out or gone out of business. Such rapid growth (due partially to speculation )

418-578: The Midwest — Donahoe Brothers Inc. (Ann Arbor, Michigan), Keep On Truckin' Coop/ Big Rapids Distribution (Detroit, Michigan), Wisconsin Independent News Distributors (Madison, Wisconsin), Isis News (Minneapolis, Minnesota), and Well News Service (Columbus, Ohio). By the mid-1970s, Big Rapids had acquired all of its midwestern competitors; by that time, the market for underground comix had essentially dried up. The direct market

SECTION 10

#1732780925206

456-468: The books they ordered, since the publisher did not carry the risk of giving credit for unsold units. Instead, distributors and retailers shouldered the risk, in exchange for greater profits. Additionally, retailers ordering comics through Seuling's Sea Gate Distributors (and within two years, through other companies) were able to set their own orders for each issue of each title, something which many local IDs did not allow. This ability to fine-tune an order

494-602: The companies which had been their principal suppliers. From the mid-80s to the mid-90s, nearly every major urban area in the United States had at least one (and sometimes two or three) local direct distribution warehouses that functioned not only as distribution points for pre-ordered weekly shipments, but also as what could be described as "supermarkets for retailers", where store owners could shop for reorders and examine and purchase product that they might not have ordered in advance. As newsstand sales continued to decline,

532-467: The company and low sales, the magazine was canceled with issue #34, leaving the last chapter of "Galactus" unpublished and the story unfinished . Byrne later revealed on his website that the conclusion would have seen a dying Galactus releasing his power, causing a new big bang and transforming his herald Nova into the Galactus of the next universe. Epic Comics Epic Comics (also known as

570-421: The development of an organized market for "back issues." The emergence of this lower-risk distribution system is also credited with providing an opportunity for new comics publishers to enter the business, despite the two bigger publishers Marvel and DC Comics still having the largest share. The establishment and growth of independent publishers and self-publishers, beginning in the late 1970s and continuing to

608-498: The direct market however is non-returnability: unlike book store and news stand distribution, which operate on a sale-or-return model, direct market distribution prohibits distributors and retailers from returning their unsold merchandise for refunds. In exchange for more favorable ordering terms, retailers and distributors must gamble that they can accurately predict their customers' demand for products. Each month's surplus inventory, meanwhile, could be archived and sold later, driving

646-663: The direct market to be profitable. Several of the new distributors lasted a relatively short time, and were succeeded by more competitive organizations; Diamond Comic Distributors replaced New Media/Irjax and Capital City Distribution largely replaced Big Rapids Distribution in the marketplace. By 1985, the number of direct distributors in North America peaked with approximately twenty companies, many of them multi-warehouse operations, purchasing product for resale to retailers directly from either DC Comics, Marvel Comics, or both. There were also an unknown number, probably in

684-521: The dozens, of sub-distributors who bought DC and Marvel product from these larger companies (and often the products of other, smaller publishers direct from those publishers), and re-sold to retailers. Most of these sub-distributors were in cities in which the direct distributors themselves did not (at least as yet) have warehouses, including Philadelphia , Boston , Columbus (Ohio), Madison (Wisconsin), Lansing (Michigan), Indianapolis , and Berkeley (California). Many of them were eventually absorbed by

722-635: The first issue was published. The anthology featured heroic fiction and genre stories, primarily fantasy and science fiction , in a broad range of styles. Established mainstream-comics talents such as John Buscema , Jim Starlin , John Byrne , and Terry Austin were featured, as well as such independent-press creators as Wendy Pini and The Studio 's Jeffrey Jones , Michael Kaluta , Barry Windsor-Smith , and Bernie Wrightson . Goodwin commissioned stories by many new artists, including Stephen R. Bissette , Pepe Moreno , Jon J Muth , Rick Veitch and Kent Williams . The full-color magazine format allowed for

760-520: The first issue's Silver Surfer story by Stan Lee and John Buscema. Each issue usually featured a main story, a number of regular serials, and anthological shorts. Writer-penciler John Byrne and inker Terry Austin produced "The Last Galactus Story" as a serial in Epic Illustrated #26-34 (Oct. 1984 - Feb. 1986). Nine of a scheduled 10 installments appeared. Each ran six pages, except part eight, which ran 12. Due to its expensive nature to

798-477: The growth potential of the direct market, and by 1981 was putting out a number of titles geared specifically to that market (including Dazzler and Ka-Zar the Savage ). By the early 1980s, all the major publishers were producing material specifically for the new market, series that would probably not sell well enough on the newsstand, but sold well enough on a non-returnable basis to the more dedicated readers of

SECTION 20

#1732780925206

836-483: The infant comic shop specialty market. For several years, Seagate retained an edge over its competitors in that it was able to provide "drop shipping" (the shipment of an order directly from the printer to the retailer) to its customers for quantities of 25 or multiples thereof per issue, while the newer distributors had to use more conventional methods, putting together customer orders and re-shipping or delivering them from their own warehouses. Threats of legal action and

874-525: The late 1960s was part of an alternative distribution network that also served the underground press , which proliferated in the mid-1960s. As underground comix were not sold in newsstands or drugstores, head shops played an important role as retailers of those publications. The underground comix movement was based in San Francisco and a number of distributors originated in the Bay Area, including

912-400: The later entity Capital City Distribution ). In 1957, Atlas (later Marvel Comics ), was forced to switch from American News to that of its biggest rival, Independent News, which imposed draconian restrictions. As then-Atlas editor Stan Lee recalled in a 1988 interview, "[We had been] turning out 40, 50, 60 books a month, maybe more, and ... suddenly we went ... to either eight or 12 books

950-454: The need for retailers to order very precise (and sometimes very small) quantities of items ended this practice for all but the largest customers by the end of the 1970s, and extended the ability to provide drop shipping to those large customers to all the direct distributors — by which time several of the newer distributors had multiple warehouses. Newsstand distribution through the IDs continued at

988-580: The new counterculture underground comix . The oldest known such comics specialty shop in North America (or worldwide for that matter) has been Canadian comic book store Viking Bookshop, established in Toronto by "Captain George" Henderson in the spring of 1966, one year later renamed to Memory Lane Books when it relocated to other premises in the city. The oldest US comic book store is reputed to have been Gary Arlington 's San Francisco Comic Book Company which

1026-471: The present, was made economically possible by the existence of a system that targets its retail audience, rather than relying on the scattershot approach embodied in the returnable newsstand system. Prior to the 1970s, most comics were found in newsstands , grocery, drug, convenience, and toy stores. A handful of early comic book specialty shops first appeared in the late 1960s, stocking back issues as well as sourcing new releases from newsstand distributors and

1064-580: The primary supplier for the Direct Market. In the early 2000s, Diamond continued to dominate direct-market distribution. However, the bookstore market began to challenge the Direct Market as a channel for sales of increasingly popular graphic novels . The growth of interest in comics among mainstream booksellers and book publishers led to several publishers arranging for bookstore distribution outside of Diamond (for example, Tokyopop through HarperCollins , or Fantagraphics through W. W. Norton ), while Diamond created Diamond Book Distributors . In 2020,

1102-571: The publisher. Launched by editor-in-chief Jim Shooter as a spin-off of the successful Epic Illustrated magazine, the Epic imprint allowed creators to retain control and ownership of their properties. Co-edited by Al Milgrom and Archie Goodwin , the imprint also allowed Marvel to publish more objectionable content (sometimes explicit) without needing to comply with the stringent Comics Code Authority . Epic titles were printed on higher quality paper than typical Marvel comics, and were only available via

1140-614: The same time (and indeed remained dominant for years afterward, on its conventional returnable, low-discount terms). In the early 1980s, a trade organization, the International Association of Direct Distributors ( IADD ) was formed, consisting of all the distributors who purchased product directly from either DC, Marvel, or both. The IADD had annual conferences, issuing obscenity guidelines in 1987, and electing Diamond Comic Distributors ' Steve Geppi as IADD Vice President in 1988. As early as 1980, Marvel Comics saw

1178-564: The substantial loss of Marvel's business. DC Comics, Image Comics , Dark Horse Comics , and several smaller publishers made exclusive deals with Diamond Comic Distributors . Most other distributors, including Capital City Distribution , Diamond's main competitor at the time, either went out of business or were acquired by Diamond. Others established niches — such as re-orders — in which they could compete. When self-distribution failed to meet Marvel's objectives, they also signed an exclusive distribution deal with Diamond, which had by then become

Epic Illustrated - Misplaced Pages Continue

1216-606: The system as returns for full credit at a profit. By the mid-1970s, other direct sales distribution concerns had sprung up, mostly regionally based (Donahoe Brothers in the Great Lakes region, Pacific Comics Distributors in Southern California, and New Media/Irjax in the Southeast were all operating by early 1974), essentially replacing the order-taking and fulfillment functions of newsstand distributors for

1254-574: Was unsustainable , however. The market contracted in the mid-1990s, leading to the closure of many Direct Market shops. Diamond and Capital City began closing local warehouses, moving from a decentralized model in which many local warehouses provided full service to a given area to a centralized one with a few shipping hubs and no local walk-in service at all. In 1994, Capital City created controversy by announcing penalties for publishers who didn't deliver their products within promised deadlines; this move followed an industry-wide push for 30-day returnability,

1292-446: Was a strong drawing card for retailers whose customer base consisted principally of fans eager to see the new issues each week. Finally, another factor in creating demand for direct sales distribution was that many IDs refused to deal with comics specialty shops or with any retailer who dealt in back issues on any terms at all, fearing that used comics could be purchased by these shops from readers for pennies, and then cycled back through

1330-636: Was created in the early 1970s in response to the declining market for mainstream comic books on newsstands . Fan convention organizer and comic dealer Phil Seuling approached publishers in 1972 to purchase comics directly from them, rather than going through traditional periodical distribution companies. Unlike the newsstand, or ID (for independent distributor ) market, which included drugstores, groceries, toy stores, convenience stores, and other magazine vendors, in which unsold units could be returned for credit, these purchases were non-returnable. In return, comics specialty retailers received larger discounts on

1368-504: Was crucial to the establishment of a non-returnable system. Direct distributors typically were much faster at getting the product into the hands of their customers than were IDs: a direct distribution warehouse generally had re-shipped a weekly batch of comics or delivered it to local customers within a day or two (sometimes within hours) of receiving the books from the printer. By contrast, most IDs would usually take two or even three weeks to do so, though some moved more quickly. This factor

1406-695: Was described as an "extinction-level event" that threatened to drive the entire specialized comic book retail sector out of business. As a result, publishers like IDW Publishing and Dark Horse Comics suspended publication of their periodicals while DC Comics explored distribution alternatives, including an increased focus on online retail of digital material. On April 17, 2020, DC announced that two new distributors would be shipping their comic books — Lunar Distribution and UCS Comic Distributors, which are owned by Discount Comic Book Service and Midtown Comics , respectively. On April 28, 2020, Diamond announced that shipping to retailers would resume on May 20, after

1444-564: Was established in April 1968 in the namesake city. Neither store is in existence anymore, though the third oldest known one, the Dutch Amsterdam -based comic book store Lambiek (est. November 1968), still is as of 2022 – in the process becoming the oldest known comic book store still in existence. In the 1970s, the development of the direct market allowed a widespread network of comic shops to flourish. The specialty shop presented

#205794