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79-633: The Intercontinental Cup , officially the European/South American Cup and known as the Toyota Cup for sponsorship reasons, was an international football competition endorsed by UEFA (Europe) and CONMEBOL (South America), contested between representative clubs from these confederations (representatives of most developed continents in the football world), usually the winners of the UEFA Champions League and

158-459: A Club World Cup with representative clubs of every existing continental confederation. Nevertheless, some European champions started to decline participation in the tournament after the events of 1969. Estudiantes would face Dutch side Feyenoord the following season , which saw the Dutch side victorious. Oscar Malbernat ripped off Joop van Daele 's glasses and trampled on them claiming that he

237-411: A UEFA meeting he attended as an invitee. Prior to this announcement, the reigning European champions, Real Madrid , played just one intercontinental club competition, the 1957 Tournoi de Paris (they also played the 1956 Pequeña Copa , but scheduled their participation in it before becoming European champions). According to a video record of the highlights of the final match of the 1957 Tournoi de Paris,

316-492: A brutal blow. According to the Greek press of the time, the sound of the fracture was heard up to the stands. The Greek defender collapsed on the ground and was transported unconscious out of the field. The medical diagnosis was a fracture of the tibia and fibula, an injury that effectively ended his career. Nacional won the series 3–2 on aggregate. Ajax participated in 1972 against Independiente. The team's arrival at Buenos Aires

395-437: A cognitive link between a brand (sponsor) and an event (sponsoree), leading to the formation of event-linked associations in memory. Consequently, thinking of the brand can evoke these associations, influencing consumer perceptions and behaviors. Cornwell, Weeks and Roy (2005) have published an extensive review of the theories so far used to explain commercial sponsorship effects. One of the most pervasive findings in sponsorship

474-408: A company's business objectives, finding the right contacts at a company, getting buy-in from multiple constituencies and finally negotiating benefits/price. Some sales can take up to a year and sellers report spending anywhere between 1–5 hours researching each company that is viewed as a potential prospect for sponsorship. These are the terms used by many sponsorship professionals, which refer to how

553-476: A competition that it did not organise. Though the competition was endorsed by UEFA and CONMEBOL, René Courte, FIFA's General Sub-Secretary, wrote an article shortly afterwards (1967) stating that FIFA viewed the competition as a "European-South American friendly match". Courte's statement was endorsed by then-FIFA president Sir Stanley Rous , who then stated that FIFA saw the Intercontinental Cup as

632-486: A decade dominated by European teams, as Milan, Red Star Belgrade, Ajax, Juventus, Real Madrid, Manchester United, and newcomers Borussia Dortmund of Germany were fuelled to victory by their economic powers and heavy poaching of South American stars. Only three titles went to South America, as São Paulo and Argentina's Vélez Sársfield came out the winners, each of them defeating Milan, with São Paulo's inaugural win being over Barcelona. The 2000s would see Boca Juniors win

711-557: A domination by South American sides as Brazil's Flamengo and Grêmio , Uruguay's Nacional and Peñarol, Argentina's Independiente and River Plate take the spoils once each after Nacional's victory in 1980. Only Juventus, Porto and Milan managed to bring the trophy back to Europe. In that decade, the English Football Association attempted to organise a Club World Cup sponsored by promoting company West Nally, only to be shot down by UEFA. The 1990s proved to be

790-469: A friendly match. After these controversial statements, Madrid newspaper ABC then pointed out that, though the Intercontinental Cup was not endorsed by FIFA, it was endorsed by UEFA and CONMEBOL, therefore being an "intercontinental jurisdiction" cup. However, with the AFC and CONCACAF club competitions in place, FIFA opened the idea of supervising the Intercontinental Cup if it included those confederations, which

869-507: A goal from Mario Corso , becoming the first European team to win two times in a row the competition. Peñarol gained revenge for their loss in 1960 by crushing Real Madrid 4–0 in aggregate in 1966 . However, as a result of the violence often practised in the Copa Libertadores by Argentine and Uruguayan clubs during the 1960s, disagreements with CONMEBOL, the lack of financial incentives and the violent, brutal and controversial way

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948-539: A man-hunt". The Argentinean press responded with "The English were right" – a reference to Alf Ramsey 's famous description of the Argentina national football team as "animals" during the 1966 FIFA World Cup. The Argentinean Football Association (AFA) , under heavy international pressure, took stern action. Argentina's president, military dictator Juan Carlos Onganía , summoned Estudiantes delegate Oscar Ferrari and demanded "the severest appropriate measures in defence of

1027-420: A sponsor uses the benefits they are allocated under the terms of a sponsorship agreement. Leveraging has been defined by Weeks, Cornwell and Drennan (2008) as "the act of using collateral marketing communications to exploit the commercial potential of the association between a sponsor and sponsee" while activation has been defined as those "communications that promote the engagement, involvement, or participation of

1106-614: A strange consensus and the interested clubs are not tempted to risk much for so little money, as evidenced by the attendance at the game in Malmö, played, of course, in absence of this year's champion, Nottingham Forest, by the Swedish team, finalist in one of the most boring and worst games played to cap off the European Cup since 1956. Spanish newspaper Mundo Deportivo According to Brazilian newspaper O Estado de São Paulo ,

1185-618: A third match if required in the early years (when goal difference did not count), the competition had a rather turbulent existence. The first winners of the competition were Spanish club Real Madrid. Real Madrid managed to hold Uruguayan side Peñarol 0–0 in Montevideo and trounce the South Americans 5–1 in Madrid to win. After Real Madrid's victory in the first Intercontinental Cup, Barcelona newspaper Mundo Deportivo hailed

1264-481: A video published by Journal Les Actualités Françaises on 19 June 1957, that match, held between Real Madrid and Vasco da Gama , was the first match ever dubbed as "the best team of Europe vs. the best team of South America", as Madrid was the European champions and Vasco was the "Brazilian" (in fact, Rio de Janeiro) champions, having this match been held at Parc des Princes , then managed by Jacques Goddet; moreover,

1343-489: Is generally considered the predecessor of the Brazilian Football Championship which started in 1971. Due to its continental size and historical peculiarities, Brazil has a short history of national competitions, with the modern Campeonato Brasileiro starting in 1971 supported by the military regime and only made possible due to the improvements in civil aviation and air transport . In 2010,

1422-525: Is projected to be the fastest-growing source of sponsorship dollars outside North America, with a forecast growth rate of 5.6 percent for 2011. Relaxed television industry legislation surrounding product placement has led to a small but increasing rise in TV programming sponsorship in the UK. However, commercial sponsorship of British sports teams and players is a multibillion-pound industry. For example, Adidas became

1501-504: Is shown in the following tables: Pelé is the only player to have scored a hat-trick in an Intercontinental Cup match ( 1962 second leg, vs Benfica in Lisbon). The man of the match was selected from 1980. Sponsorship Sponsorship is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property. While

1580-455: Is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsor articulates some rationale for the sponsorship to the audience. All sponsorship should be based on contractual obligations between

1659-668: The 1969 match , and some European Cup-winning teams withdrew. From 1980, the competition was rebranded and contested as a single match played in Japan, regarded neutral territory for both contestants, and sponsored by multinational automaker Toyota , which offered a secondary trophy, the Toyota Cup. At that point, the Japan Football Association was involved at a logistical level as host, though it continued to be endorsed by UEFA and CONMEBOL. The first winner of

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1738-522: The 1979 match against European Cup runners-up , Swedish side Malmö FF , after winning both legs. However, the competition had greatly declined in prestige. After the 0–1 win of the South Americans in the first leg at Malmö , which saw fewer than 5,000 Swedish fans turn up, Mundo Deportivo called the Cup "a dog without an owner". The truth is that the Intercontinental Cup is an adventitious competition without foundation. It has no known owner, it depends on

1817-493: The Brazilian national team was treated in the 1966 FIFA World Cup by European teams, Brazilian football—including its club sides—declined to participate in international competitions in the late 1960s, including the Copa Libertadores and consequently the Intercontinental Cup. During this time, the competition became dogged by foul play. Calendar problems, acts of brutality, even on the pitch, and boycotts tarnished its image, to

1896-548: The European Cup declined to participate and the competition was not played. That same year, L'Équipe tried, once again, to create a Club World Cup, in which the participants would have been: the four semifinalists of the European Cup, both finalists of the Copa Libertadores, as well as the African and Asian champions. However, UEFA declined once again and the proposal failed. In 1976 , when Brazilian side Cruzeiro won

1975-526: The FIFA Club World Cup Statistical Kit , the official document of FIFA's club competition. The competition trophy bears the words "Coupe Européenne-Sudamericaine" ("European-South American Cup") at the top. At the base of the trophy, there is the round logo of UEFA and a map of South America in a circle. During the sponsorship by Toyota, the competition awarded an additional trophy, entitled "Toyota Cup" , usually given to

2054-416: The 1957 Paris match was the only defeat of Real Madrid to a non-European side since becoming European champions in 1956 and prior to the Intercontinental Cup in 1960, having Madrid's then-president Santiago Bernabéu been one of the instigators of the Intercontinental Cup (see below); for these reasons, some sources have claimed that the 1957 match and the 1958 FIFA World Cup Brazilian victory have influenced

2133-477: The 5th minute. As a result, Dante Mircoli retaliated with a vicious tackle a couple of minutes later; Cruyff was too injured to continue and the Dutch team found themselves being assaulted with tackles and punches. Kovács had to convince his team to play on during half-time as his players wanted to withdraw. Ajax squeezed a 1–1 tie and followed up with a 3–0 trounce in Amsterdam to win the Cup. Although Ajax were

2212-577: The Brazilian national team and president of the São Paulo Football Association who died in that year. This name was not broadly popularized used until 1967 when the tournament was first opened to teams from the states of Minas Gerais , Paraná and Rio Grande do Sul , and later also from Pernambuco and Bahia . The Torneio Roberto Gomes Pedrosa , also often referred to as Taça de Prata (Silver Cup) and contested until 1970,

2291-652: The CBF officially recognized the expanded Torneio Roberto Gomes Pedrosa from 1967 to 1970 as a legitimate national championship, although as of 2022, the CBF does not officially recognize the pre-1967 Torneio Rio–São Paulo as a national championship. In the era prior to officially recognized national competition, given that the majority of Brazil's strongest teams were located in São Paulo and Rio de Janeiro , some historians consider that up until 1959, despite its schedule irregularity,

2370-515: The Copa Libertadores, the European champions Bayern Munich willingly participated, with the Bavarians winning 2–0 on aggregate. In an interview with Jornal do Brasil , Bayern's manager Dettmar Cramer denied that Bayern's refusal to dispute the 1974 and 1975 Intercontinental Cups were a result of the rivals being Argentine teams. He claimed it was a scheduling impossibility, rather, which kept

2449-684: The EU member states in 2014, followed by North America, the Asia Pacific region. Growth in Central and South America during 2010 did not materialize to the extent projected—3.8 percent versus a forecast of 5.7 percent—despite the FIFA World Cup and Olympic Games in Brazil in 2014 and 2016, respectively. With the 2010 World Cup concluded, sponsorship activity should begin to heat up, thus the region

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2528-712: The European Cup again, they would decline to participate as it held no assurances of income, and that a friendly match, as the one Bayern Munich had scheduled in Tel Aviv , would have been more financially rewarding to them. Argentine side Boca Juniors qualified for the 1977 and 1978 matches, for which the European champions, English club Liverpool , declined to participate on both occasions. In 1977, Boca Juniors defeated European Cup runners-up , German club Borussia Mönchengladbach , 5–2 on aggregate. Boca Juniors declined to face Belgian club Brugge in 1978 leaving that year's competition undisputed. Paraguay 's Olimpia won

2607-400: The European Cup – or face an international lawsuit from UEFA and Toyota. Barcelona , the winners of the 1991–92 European Cup , considered not participating in the Intercontinental Cup in 1992, and the aforementioned contractual obligation weighed in for their decision to play. The first Toyota Cup was held in 1980 , which saw Uruguay's Nacional triumph over Nottingham Forest . The 1980s saw

2686-491: The European and South American clubs to the rest of the world, reflected earlier in the tournament for national teams, the winning clubs of the Intercontinental Cup were named world champions and can claim to be symbolic World champions, in a "symbolic" club world championship, while the FIFA Club World Cup would have another dimension, as the "true" world club showdown, created because, with the passage of time and

2765-637: The Europeans on the importance of South American football, and thus the idea in 1958 for the creation of the Intercontinental Cup ( the Madrid team declined to participate in the 1958 Paris Tournoi for it was held just 5 days before the final of the 1957/1958 European Cup ). The Madrid-Vasco 1957 match was described as "being like a club world cup match" by the Brazilian press, as was a June 1959 friendly between Real Madrid and Torneio Rio – São Paulo champions Santos , which Real Madrid won 5–3. Created in 1960 at

2844-530: The Germans from participating. He also stated that the competition was not economically rewarding due to the team's fan base's disinterest in the Cup. To cover the costs of playing the first leg in Munich 's Olympiastadion , the organisers needed to have a minimum of 25,000 spectators. However, due to heavy snow and cold weather, only 18,000 showed up. Because of this deficit, Cramer stated that if Bayern were to win

2923-526: The Intercontinental Cup is considered by FIFA as the predecessor to the FIFA Club World Cup, which was held for the first time in 2000. On 27 October 2017, the FIFA Council, while not promoting statistical unification between the Intercontinental Cup and the Club World Cup, in respect to the history of the two tournaments (which merged in 2005), has made official ( de jure ) the world title of

3002-572: The Intercontinental Cup rose in 1958 in a conversation between the then president of the Brazilian FA João Havelange and French journalist Jacques Goddet . The first mention of the creation of the Intercontinental Cup and the Copa Libertadores was published by Brazilian and Spanish newspapers on 9 October 1958, referring to Havelange's announcement of the project to create such competitions, which he uttered during

3081-565: The Intercontinental Cup, either by representing the American continent against the European champions or by creating a UEFA-CONMEBOL-CONCACAF tournament. Seeing the deterioration of the Intercontinental Cup, Japanese motor corporation Toyota took the competition under its wing, and created contractual obligations to have the Intercontinental Cup played in Japan once a year, with every club participating being obliged to participate or face legal consequences. This modern format breathed new air into

3160-404: The Intercontinental Cup, recognising all the winners as club world champions, with the same title of the FIFA Club World Cup winners, or "FIFA Club World Champions". FIFA recognises the Intercontinental Cup as the sole direct predecessor of the Club World Cup, and the champions of both competitions are the only ones uncontroversially officially recognised by FIFA as Club World Champions, as seen in

3239-406: The Madrid team as the first world champion club; although they pointed out that the competition "did not include Africans, Asians and other countries part to FIFA", they also expressed doubt that these regions presented football of the same quality as Europe and South America. The Spaniards titled themselves world champions until FIFA stepped in and objected; citing that the competition did not grant

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3318-607: The Milan team as they warmed up and hot coffee was poured on the Italians as they emerged from the tunnel by Estudiantes' fans. Estudiantes resorted to inflicting elbows and allegedly even needles at the Milanese team in order to intimidate them. Pierino Prati was knocked unconscious and continued for a further 20 minutes despite suffering from a mild concussion. Estudiantes goalkeeper Alberto Poletti also punched Gianni Rivera , but

3397-614: The South American Copa Libertadores . It ran from 1960 to 2004, when it was succeeded by the FIFA Club World Championship , although they both ran concurrently in 2000. From its formation in 1960 to 1979, the competition was as a two-legged tie, with a play-off if necessary until 1968, and penalty kicks later. During the 1970s, European participation in the Intercontinental Cup became a running question due to controversial events in

3476-572: The Torneio Rio–São Paulo was the most prestigious title for any team to claim outside of state championships. From 2000 to 2002, the Torneio Rio–São Paulo champions were granted qualification to the Copa dos Campeões . In 1940 the competition was interrupted with Flamengo and Fluminense in the lead, without the CBD making the title official, however, the clubs and newspapers at the time considered

3555-515: The champions of Europe, South America, North and Central America , and Africa , the only continental club tournaments in existence at the time; the competition was to potentially take place in Paris between September and October 1974 with an eventual final to be held at the Parc des Princes. The proposal, supported by CONMEBOL , was dismissed due to the negativity of the Europeans. In 1974, João Havelange

3634-441: The chaos he got away with staying on. The following season , Argentine side Estudiantes de La Plata faced England 's Manchester United in which the return leg saw Estudiantes come out on top of a bad-tempered series. But it was the events of 1969 which damaged the competition's integrity. After a 3–0 win at San Siro , Milan went to Buenos Aires to play Estudiantes at La Bombonera . Estudiantes' players booted balls at

3713-750: The competition as part of their honours. Throughout the history of football, various attempts have been made to organise a tournament that identifies "the best club team in the world" – such as the Football World Championship , the Lipton Trophy , the Copa Rio , the Pequeña Copa del Mundo and the International Soccer League – due to FIFA's lack of interest or inability to organise club competitions, –

3792-488: The competition twice for South America, while European victories came from Bayern Munich, Real Madrid, and Porto. The 2004 Intercontinental Cup proved to be the last one, as the competition was merged with the FIFA Club World Cup . All the winning teams from Intercontinental Cup were regarded as de facto "world club champions". According to some texts on FIFA.com, due to the superiority at sporting level of

3871-435: The competition which saw a new trophy handed out along with the Intercontinental Cup, the Toyota Cup. In order to protect themselves against the possibility of European withdrawals, Toyota, UEFA and every European Cup participant signed annual contracts requiring the eventual winners of the European Cup to participate in the Intercontinental Cup – this was added as a condition to those UEFA stipulated for clubs to participate in

3950-410: The competition. In 1962 the tournament grew more in worldwide attention after it was swept through the sublime football of a Santos team led by Pelé , considered by some the best club team of all times. Os Santásticos , also known as O Balé Branco ("The White Ballet"), which dazzled the world during that time and containing stars such as Gilmar , Mauro , Mengálvio , Coutinho , and Pepe , won

4029-410: The cup was Spanish side Real Madrid , who beat Peñarol of Uruguay in 1960 . The last winner was Portuguese side Porto , defeating Colombian side Once Caldas in a penalty shoot-out in 2004 . The competition ended in 2004. Since 2017, past Intercontinental Cup winners have been recognised by FIFA as club world champions. According to Brazilian newspaper Tribuna de Imprensa in 1958, the idea for

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4108-733: The deal for the establishment of the Interamerican Cup was made in 1968 by CONMEBOL and CONCACAF, and established that the Interamerican Cup champion club would be entitled to represent the American continent in the Intercontinental Cup. According to the Mexican newspapers, after winning the 1977 and 1980 Interamerican Cup tournaments, Mexican clubs América and PUMAS Unam, and the Mexican Football Association, demanded, unsuccessfully, to participate in

4187-472: The defending champions, they again declined to participate in the 1973 Intercontinental Cup after Independiente won the Copa Libertadores again, leaving it to Juventus , European Cup runners-up , to play a single-match final won by the Argentines. Also in 1973, French newspaper L'Équipe , which helped to bring about the birth of the European Cup, volunteered to sponsor a Club World Cup contested by

4266-452: The development of football outside Europe and South America, it had become "unrealistic" to continue to confer the symbolic title of world champion upon the winners of the Intercontinental Cup, the idea to expand it being mentioned for the first time in 1967 by Stanley Rous as CONCACAF and the AFC had established their continental club competitions and requested the participation, an expansion that

4345-449: The good name of the national sport. [It was a] lamentable spectacle which breached most norms of sporting ethics". Poletti was banned from the sport for life, Suárez was banned for 30 games, and Eduardo Manera for 20 with the former and latter serving a month in jail. Due to the brutality in the 1967 match, FIFA was called into providing penalties and regulating the tournament. However, FIFA stated that it could not stipulate regulations in

4424-486: The initiative of the European confederation ( UEFA ), with CONMEBOL's support, the European/South American Cup , known also as the Intercontinental Cup, was contested by the holders of the European Champion Clubs' Cup and the winners of its newly established South American equivalent, the Copa Libertadores. The competition was not endorsed by FIFA, and in 1961 FIFA refused to allow it to take place unless

4503-513: The last game of the series was played. From 1969 through 1979, the competition adopted the European standard method of aggregate score, with away goals . Starting in 1980, the final became a single match. Up until 2001, the matches were held at Tokyo's National Stadium. Finals since 2002 were held at the Yokohama International Stadium , also the venue of the 2002 FIFA World Cup final. The performance of various clubs

4582-534: The marketing mix. A sponsorship program can include all other marketing elements including advertising, promotions, merchandise, hospitality, PR and social media. This allows sponsorship to be used to address a much wider range of business objectives. For example, a sponsor buying the rights to a sports team or competition could achieve increased brand awareness through high profile signage, but might also use hospitality tickets for staff motivation programs or to host key trade customers. On-pack promotions could be linked to

4661-438: The most vicious treatment was reserved for Néstor Combin , an Argentinean-born striker, who had faced accusations of being a traitor as he was on the opposite side of the intercontinental match. Combin was kicked in the face by Poletti and later had his nose and cheekbone broken by the elbow of Ramón Aguirre Suárez . Bloodied and broken, Combin was asked to return to the pitch by the referee but fainted. While unconscious, Combin

4740-408: The participants gave it a "private friendly match" status. However, the competition went on regardless, with the endorsement of UEFA and CONMEBOL, both of whom include every edition of the competition in their records. It was the brainchild of UEFA president Henri Delaunay , who also helped Jules Rimet in the realisation of the inaugural FIFA World Cup in 1930 . Initially played over two legs, with

4819-523: The point of bringing into question the wisdom of organising it at all. The 1967 games between Argentina 's Racing Club and Scotland 's Celtic were violent affairs, with the third decisive game being dubbed "The Battle of Montevideo" after three players from the Scottish side and two from the Argentine side were sent off. A fourth Celtic player was also dismissed near the end of the game, but amid

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4898-466: The right to attempt participation to any other champions from outside Europe and South America, FIFA stated that they can only claim to be intercontinental champions of a competition played between two continental organisations ( in contrast to the Intercontinental Cup, the right to attempt participation at the FIFA World Cup , through FIFA invitation in 1930 and qualification process since 1934,

4977-441: The specific rights being sold and confirmation that these are available for sponsorship from the rights holder. Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract. The sales cycle for selling sponsors is often a lengthy process that consists of researching prospects, creating tailored proposals based on

5056-455: The sponsor and supplier of Manchester United's kit for ten seasons, in a 2014 deal with a guaranteed minimum value of £750 million (more than US$ 1.1 billion). As it has in most years over the past two-plus decades, sponsorship's growth rate will be ahead of the pace experienced by advertising and sales promotion, according to IEG. Torneio Rio %E2%80%93 S%C3%A3o Paulo The Torneio Rio–São Paulo (English: Rio–São Paulo Tournament )

5135-425: The sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal. Sponsorship should be recognisable as such. The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship. There should be clarity regarding

5214-497: The sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return. While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different from advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone, as sponsorship requires support elements. Proponents of sponsorship would, however, point to its unique position in

5293-545: The sponsorship audience with the sponsor." Money spent on activation is over and above the rights fee paid to the sponsored property and is often far greater than the cost of the rights fee." IEG projects spending on sponsorship globally to grow 4.5 percent in 2018 to $ 65.8 billion, including $ 24.2 billion in North America alone (a 4.5% increase from $ 24.1 billion in 2017). Europe is the largest source of sponsorship spending, with €26.44 million (US$ 29 million) in just

5372-405: The sports property to create a much more compelling consumer proposition and to associate the brand directly with a sports property which has much greater image attributes than the sponsoring brand. Various psychological and communication theories have been employed to elucidate the mechanisms by which commercial sponsorship influences consumer audiences. Many theories posit that sponsorship creates

5451-571: The title after defeating Benfica 3–2 in Rio de Janeiro and thrashing the Europeans 2–5 in their Estádio da Luz . Santos would successfully defend the title in 1963 after being pushed all the way by Milan. After each side won 4–2 at their respective home legs, a play-off match at the Maracanã saw Santos keep the title after a tight 1–0 victory. The competition attracted the interest of other continents. The North and Central American confederation, CONCACAF ,

5530-402: The winning team's vice-captain. From 1960 to 1979, the Intercontinental Cup was played in two legs. Between 1960 and 1968, the cup was decided on points only, the same format used by CONMEBOL to determine the winner of the Copa Libertadores final through 1987. Because of this format, a third match was needed when both teams were equal on points. Commonly this match was host by the continent where

5609-466: Was "not allowed to play with glasses". Dutch side Ajax , European champions of 1971 , would decline to face Uruguay 's Nacional due to violence in previous matches, which resulted in European Cup runners-up, Greek side Panathinaikos , participating. Ajax fears about Nacional's brutal game were confirmed. In the first game in Athens, Uruguayan striker Julio Morales broke the leg of Yiannis Tomaras with

5688-536: Was a traditional Brazilian football competition contested between São Paulo and Rio de Janeiro teams from 1933 to 1966, in 1993 and from 1997 to 2002. Organized by the state football associations of the state of São Paulo and the city of Rio de Janeiro (after unification of the states of Guanabara and Rio de Janeiro), the official name of the tournament became the Torneio Roberto Gomes Pedrosa in 1954, named after former goalkeeper of

5767-423: Was arrested by Argentine police on a charge of draft dodging, having not undertaken military service in the country. The player was forced to spend a night in the cells, eventually being released after explaining he had fulfilled national service requirements as a French citizen. Estudiantes won the game 2–1 but Milan took the title on aggregate. Italian newspaper Gazzetta dello Sport dubbed it "Ninety minutes of

5846-403: Was created, among other reasons, to attempt the participation of North and Central American clubs in the Copa Libertadores, and thus in the Intercontinental Cup. Milan's fierce rivals , Inter Milan , would go on to win the 1964 and 1965 Intercontinental Cups , beating Argentine club Independiente on both occasions, in 1964 after a play-off match won at Santiago Bernabéu in extra time with

5925-493: Was elected president of FIFA , having made the proposal, among others, of creating a multicontinental Club World Cup. In 1975, L'Équipe once again made its 1973 proposal, again to no avail. West German club Bayern Munich also declined to play in 1974 as Independiente again qualified to participate. European Cup runners-up Atlético Madrid from Spain won the competition 2–1 on aggregate. Once again, Independiente qualified to participate in 1975; this time, both finalists of

6004-530: Was extremely hostile: Johan Cruyff received several death threats from Independiente's local fan firms. Due to the indifference from the Argentine police, Ajax manager Ştefan Kovács appointed an organised emergency security detail for the Nederlandse meester , headed by himself and team member Barry Hulshoff , described as a big and burly man. In the first leg, Cruyff opened the scoring in Avellaneda at

6083-561: Was met with a negative response from its participating confederations, UEFA and CONMEBOL. According to Rous, CONCACAF and the Asian Football Confederation had requested in 1967 to participate in the Intercontinental Cup, which was rejected by UEFA and CONMEBOL. In 1970, the FIFA Executive Committee gathering put forward, unsuccessfully, a proposal for the expansion of the Intercontinental Cup into

6162-547: Was open to every FIFA member-country, regardless of the continent where it was located ). Peñarol would appear again the following year and come out victorious after beating Portuguese club Benfica on the play-off; after a 1–0 win by the Europeans in Lisboa and a 5–0 trashing by the South Americans, a play-off at the Estadio Centenario saw the home side squeeze a 2–1 win to become the first South American side to win

6241-408: Was to occur only in 2000 through the 2000 FIFA Club World Championship . Nevertheless, some European champions started to decline participation in the tournament after the events of 1969. Though "symbolic" or de facto as a club world championship, the Intercontinental Cup has always been an official title at interconfederation level, with both UEFA and CONMEBOL having always considered all editions of

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