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21-637: In addition to opinion research, forsa conducts surveys regarding community and other public services, basic industry , manufacturing, investments broadly construed, traffic and transport, financial services and print, television and other media. Forsa has approximately 60 permanent employees, and hires further interviewers as part-time independent contractors from Monitel GmbH. In contrast GfK , Germany's largest market research firm, has approximately 1,600 permanent employees in Germany alone. Forsa currently uses computer-assisted telephone interviewing , telephoning

42-461: A representative sample of at least 1,000 persons per day between 4.30 and 9.00 pm., enabling them to reach most employed people. Those 14 and older are permitted to voluntarily answer questions, which primarily concern social research, political and election research, and media, marketing and online consumer research. The phone numbers are randomly selected and all data anonymised and evaluated only for statistical purposes. For statistical reasons, only

63-497: A longtime friend of Manfred Güllner, stood down in favour of the CDU's Angela Merkel . One example was a study in summer 2008 on the basis of which forsa reported that 36% of SPD members had considered leaving the party. Then-party chief Kurt Beck criticised Güllner severely and stated that he would not comment on forsa surveys. In 2003 forsa was accused of data manipulation in a poll on tuition fees for higher education commissioned by

84-705: A part of Nielsen Holdings ), a U.S. market research and consumer intelligence company owned by Advent International , gained approval from the European Union to acquire GfK after an antitrust investigation that began in June 2023. This approval was given under the condition of selling its consumer panel business, which went to the British market research company YouGov in July 2023. In April 2005, it acquired NOP World (originally National Opinion Polls), based mostly in

105-519: A press release in December 2003 and they were reported in the press. But later that month, a spokesperson for the Centre indirectly admitted that respondents were only given the option of deciding between three models of tuition fees, and not of rejecting them entirely. In 2007 forsa was accused on the political website NachDenkSeiten of becoming involved through manipulation of a survey in a campaign by

126-571: A takeover bid for 18.54 percent of the company's shares. Since March 2017, GfK SE has been majority-owned (96.7%) by the investment fund Acceleratio Capital N.V., a holding company of KKR. In the autumn of 2018, GfK’s French competitor Ipsos acquired a division of GfK with 1,000 staff dealing with client-specific projects for 105 million euros. In 2020, GfK launched gfknewron, a new AI-powered platform. Therefore, customers can access relevant data in real time and receive recommendations for action based on predictions. In July 2023, NIQ (formerly

147-681: A television set-top box. Both forsa and its head, Manfred Güllner, have been accused of bias towards the SPD in connection with pre-election polls, most recently before the 2005 election in North Rhine-Westphalia . Forsa was successful in obtaining an injunction against accusations from the CDU on this issue, but their surveys did show in part a greater agreement with SPD positions than those of other polling firms. Forsa have themselves stated that they received 40,000 € in fees in connection with

168-542: Is a neoliberal German think tank and advocacy organization with headquarters in Berlin that was founded in 2000 by the employers' organization Gesamtmetall. Through professional communication, the INSM tries to create a favorable climate for free-market economic reforms , and entrepreneurship , emphasizing individual responsibility and competitiveness . Well-known economic and political experts closely associated with

189-700: The Berufsverband Deutscher Markt- und Sozialforscher and the European Society for Opinion and Marketing Research . It is clear that opinion research alone no longer suffices to fund larger institutions. Forsa also uses other interviewing and surveying methods, in particular computer-assisted personal interviewing for business-to-business surveys. For online research, forsa uses its own intranet of approximately 10,000 households throughout Germany, forsa.omninet, who are recruited offline and respond to surveys either online or via

210-604: The ESOMAR Standards) which contain mandatory requirements. It provides real-time insight into market activity. GfK enables its customers to make key business decisions in areas such as marketing and sales. Since 2020, GfK has offered its customers an AI-powered platform that uses relevant data to provide forecasts and produces recommendations to facilitate critical business decisions. Initiative Neue Soziale Marktwirtschaft The Initiative Neue Soziale Marktwirtschaft (INSM) – New Social Free Market Initiative –

231-1019: The United Kingdom , the United States and Italy , which was rated the world's ninth largest market research business. In May 2008, it acquired an equity stake in Deep-Packet Inspection company Qosmos in order to track and monitor Internet usage for marketing research. The management team consists of nine individuals (as of 22 February 2024): GfK's core business is collecting and processing data on consumer behavior. It includes advising companies using technology-based applications. GfK industry area include technology and consumer durables, retail, consumer goods, automotive, financial services, media and entertainment. It collects data on over 180 million SKUs and surveys over two million people in 15 countries, working in compliance with market and social research associations (such as

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252-563: The American occupying powers. Following this investigation, GfK received a license to continue its activities in 1947. In 1984, commercial activities were spun off into GfK GmbH, which was renamed GfK AG on January 23, 1990. At that time, the “GfK Association” was limited to promoting market and sales research. In 2010, the company was the world's fourth-largest market research company by revenue. In December 2016, investment company American private equity group Kohlberg Kravis Roberts made

273-492: The CDU. After the national elections in 2005, forsa's closeness to the SPD lessened appreciably and indeed reversed: in 2007 and still more in the first quarter of 2008, forsa reported poll results for the SPD an average of approximately 5% lower than those of other polling firms. Accusations have therefore been levelled at forsa of slanting results against the SPD and its "reformist course" after former Chancellor Gerhard Schröder ,

294-560: The Centre for College Development ( Centrum für Hochschulentwicklung ) co-founded by the Bertelsmann Foundation . According to the statement of findings, the majority of students (59%) and of the population (67%) stated in November 2003 that they would accept tuition fees if they directly benefitted the educational institutions and could be financed through loans. The Centre for College Development announced these results in

315-468: The INSM and serving as "INSM ambassadors" include Roland Berger , Arend Oetker , Hans Tietmeyer , Wolfgang Clement , Paul Kirchhof , Oswald Metzger , Silvana Koch-Mehrin , and others. The "brand" INSM was created by Scholz & Friends from which the INSM still receives strategic input. INSM has partnered with print media like Wirtschaftswoche , Frankfurter Allgemeine Sonntagszeitung , Die Welt and Handelsblatt but also influences

336-572: The guest choice for political talkshows; it tries to reach political audience is reached via influence on TV-series scripts, and to reach young people via content in MTV . In July 2019, INSM launched a campaign with the aim of redefining how climate change should be tackled . It was built on 12 so-called facts, arguing essentially that Germany is already doing its share, and that limiting temperature rise to 2 degrees Celsius will be sufficient. These have been analysed by Volker Quaschning , focussing on

357-429: The household member who last had a birthday is interviewed. The intention is to form a picture of the "typical German" which includes all ages and both sexes in equal proportions. To maintain objectivity, the sponsors of a questionnaire are not named until interviews are completed. However, sponsoring firms and institutions and fields of interest can be gleaned from forsa's publications and those of industry groups such as

378-640: The national election in 2002 and in connection with the state election in 2005. In an interview on 6 September 2002, Hans Mathias Kepplinger, a professor of public relations at the University of Mainz , named three other firms as relatively likely to be free of party bias, but not forsa, although one of the three he named, the Institut für Demoskopie Allensbach, which has collaborated with the University of Mainz, cannot be said to be altogether free of ties to

399-413: The organization Initiative Neue Soziale Marktwirtschaft (Initiative for a New Social Market Economy) for the introduction of private health insurance . Forsa was the market research firm involved in the 2009 public relations scandal concerning Deutsche Bahn . Surveys with leading questions which produced results showing disapproval of the 2007 train drivers ' strike and approval of privatisation of

420-481: The railway were secretly funded by Deutsche Bahn. GfK Lars Nordmark (CFO) GfK (originally GfK-Nürnberg Gesellschaft für Konsumforschung e.V. , 'Nuremberg Society for Consumer Research') is the largest German market research company. It provides data and intelligence to the consumer goods industry and is headquartered in Nuremberg, Germany . The company is a subsidiary of NIQ . GfK

441-417: Was founded as GfK-Nürnberg Gesellschaft für Konsumforschung e. V. in 1934 by university lecturers from Nuremberg, among them the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard . The concept was developed by co-founder Wilhelm Vershofen. Initially, the association conducted 71 different studies, including: After the war, GfK’s activities from 1934 to 1945 were investigated by

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