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97-416: Famous Studios (renamed Paramount Cartoon Studios in 1956) was the first animation division of the film studio Paramount Pictures from 1942 to 1967. Famous was established as a successor company to Fleischer Studios , after Paramount seized control of the aforementioned studio amid the departure of its founders, Max and Dave Fleischer , in 1942. The studio's productions included three series started by

194-596: A heart attack in 1964, and Paramount brought in comic-book veteran Howard Post to run the cartoon studio. Under Post's supervision, Paramount began new cartoon series and characters such as Swifty and Shorty and Honey Halfwitch (the latter having originated from the Modern Madcaps series in the 1965 short Poor Little Witch Girl ), and allowed comic strip artist Jack Mendelsohn to direct two well-received cartoons based upon children's imaginations and drawing styles: The Story of George Washington and A Leak in

291-411: A stop motion technique to two- and three-dimensional objects like paper cutouts , puppets , or clay figures . A cartoon in the animation sense is an animated film, usually short, featuring an exaggerated visual style. The style takes inspiration from comic strips , often featuring anthropomorphic animals , superheroes , or the adventures of human protagonists. Especially with animals that form

388-566: A Saturday-morning cartoon show (1978-1983) produced by William Hanna and Joseph Barbera . Mercer also read the lines for the opening segment of the 1980 the live action film ; the film's regular role of Popeye was played by Robin Williams . Mercer also did other cartoon voices. In the Popeye cartoons he also voiced Wimpy, Poopdeck Pappy, and Popeye's nephews. For Fleischer's feature film Gulliver's Travels he voiced King Little, Twinkletoes

485-490: A consistent way to whatever style is employed on a particular film. Since the early 1980s, teams of about 500 to 600 people, of whom 50 to 70 are animators, typically have created feature-length animated films. It is relatively easy for two or three artists to match their styles; synchronizing those of dozens of artists is more difficult. This problem is usually solved by having a separate group of visual development artists develop an overall look and palette for each film before

582-422: A dedicated Disneyana Fan Club (since 1984). Disneyland opened in 1955 and features many attractions that were based on Disney's cartoon characters. Its enormous success spawned several other Disney theme parks and resorts . Disney's earnings from the theme parks have relatively often been higher than those from their movies. As with any other form of media, animation has instituted awards for excellence in

679-513: A heart attack in 1951. Seymour Kneitel and Isadore Sparber became the production heads of the studio shortly afterward, and Dave Tendlar was promoted to director in 1953. The mid- and late-1950s brought a number of significant changes for Famous Studios. In 1955, Paramount sold most of its 1942–1950 shorts and cartoons (except for the Popeye and Superman shorts) to U.M. & M. TV Corporation for television distribution. The Popeye cartoons were acquired by Associated Artists Productions , and

776-516: A move completed early in 1943. Virtually all of the Famous staff, including voice artist/storyman Jack Mercer , storyman Carl Meyer, voice artist Mae Questel , and animators such as Myron Waldman , David Tendlar , Thomas Johnson, Nicholas Tafuri, and Al Eugster , were holdovers from the Fleischer era. These artists remained with Famous/Paramount for much of the studio's existence. As at Fleischer,

873-426: A natural predator/prey relationship (e.g. cats and mice, coyotes and birds), the action often centers on violent pratfalls such as falls, collisions, and explosions that would be lethal in real life. A cartoon can also be a still humorous drawing, often with the same elements as animated cartoons but with still versions. The illusion of animation—as in motion pictures in general—has traditionally been attributed to

970-451: A new life on the small screen and by the end of the 1950s, the production of new animated cartoons started to shift from theatrical releases to TV series. Hanna-Barbera Productions was especially prolific and had huge hit series, such as The Flintstones (1960–1966) (the first prime time animated series), Scooby-Doo (since 1969) and Belgian co-production The Smurfs (1981–1989). The constraints of American television programming and

1067-565: A number of Popeye episodes, as well as for television's Deputy Dawg and Milton the Monster . Jack Mercer appeared as himself on a 1973 episode of To Tell the Truth , receiving one of four possible votes. Mercer's first wife was Margie Hines , who provided the voice of Olive Oyl from 1939 to 1944. They were divorced in 1950. He later married Virginia Caroll, and the couple remained married until Mercer's death in 1984. Originally

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1164-588: A replacement for Costello, Lou Fleischer heard Mercer singing the Popeye theme song and gave him the job of doing the voice. Mercer's first cartoon was 1935's King of the Mardi Gras . Mercer voiced Popeye for more than 40 years, first for the Fleischers, then for Paramount 's Famous Studios cartoons (1942–1957), then for a series of television cartoons for King Features Syndicate (1961), and finally for

1261-524: A replacement. That same year Famous resurrected an old Fleischer series, Screen Songs , introducing a new series of musical cartoons featuring a " bouncing ball " sing-along. In 1951, the Screen Songs became "Kartune Musical Shorts," which ended in 1953 after Max Fleischer claimed ownership of the "bouncing ball" trademark. Only two more musical cartoons were released (as one-shot Noveltoons): 1954's Candy Cabaret and 1963's Hobo's Holiday . Although

1358-520: A separate background, computer animation is usually based on programming paths between key frames to maneuver digitally created figures throughout a digitally created environment. Analog mechanical animation media that rely on the rapid display of sequential images include the phenakistiscope , zoetrope , flip book , praxinoscope , and film. Television and video are popular electronic animation media that originally were analog and now operate digitally . For display on computers, technology such as

1455-920: A three-disc DVD set titled Casper the Friendly Ghost: The Complete Collection . On November 2, 2021, Universal Pictures Home Entertainment (through Studio Distribution Services joint venture label) released all of the Harvey-owned Famous Studios cartoons on a three-disc DVD boxset titled The Best of the Harveytoons Show . Animation Animation is a filmmaking technique by which still images are manipulated to create moving images . In traditional animation , images are drawn or painted by hand on transparent celluloid sheets ( cels ) to be photographed and exhibited on film. Animation has been recognized as an artistic medium, specifically within

1552-450: A true powerhouse of animation production, with its own recognizable and influential anime style of effective limited animation . Animation became very popular on television since the 1950s, when television sets started to become common in most developed countries. Cartoons were mainly programmed for children, on convenient time slots, and especially US youth spent many hours watching Saturday-morning cartoons . Many classic cartoons found

1649-531: A very long history in automata . Electronic automata were popularized by Disney as animatronics . The word animation stems from the Latin animātiōn , stem of animātiō , meaning 'bestowing of life'. The earlier meaning of the English word is 'liveliness' and has been in use much longer than the meaning of 'moving image medium'. Long before modern animation began, audiences around the world were captivated by

1746-409: A wide variety of styles, relatively often including stop motion and cutout animation techniques. Soviet Soyuzmultfilm animation studio, founded in 1936, produced 20 films (including shorts) per year on average and reached 1,582 titles in 2018. China, Czechoslovakia / Czech Republic, Italy, France, and Belgium were other countries that more than occasionally released feature films, while Japan became

1843-763: Is a technique combining hand-drawn characters into live action shots or live-action actors into animated shots. One of the earlier uses was in Koko the Clown when Koko was drawn over live-action footage. Walt Disney and Ub Iwerks created a series of Alice Comedies (1923–1927), in which a live-action girl enters an animated world. Other examples include Allegro Non Troppo (Italy, 1976), Who Framed Roger Rabbit (US, 1988), Volere volare (Italy 1991), Space Jam (US, 1996) and Osmosis Jones (US, 2001). Jack Mercer Winfield Bennett Mercer (January 31, 1910 – December 7, 1984), known professionally as Jack Mercer ,

1940-413: Is pointless for a studio to pay the salaries of dozens of animators to spend weeks creating a visually dazzling five-minute scene if that scene fails to effectively advance the plot of the film. Thus, animation studios starting with Disney began the practice in the 1930s of maintaining story departments where storyboard artists develop every single scene through storyboards , then handing the film over to

2037-449: Is that once a film is in the production phase, the marginal cost of one more shot is higher for animated films than live-action films. It is relatively easy for a director to ask for one more take during principal photography of a live-action film, but every take on an animated film must be manually rendered by animators (although the task of rendering slightly different takes has been made less tedious by modern computer animation). It

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2134-404: Is the best known and most extreme example. Since first being licensed for a children's writing tablet in 1929, their Mickey Mouse mascot has been depicted on an enormous amount of products , as have many other Disney characters. This may have influenced some pejorative use of Mickey's name , but licensed Disney products sell well, and the so-called Disneyana has many avid collectors, and even

2231-529: Is the process of producing high-quality traditionally animated films that regularly use detailed drawings and plausible movement, having a smooth animation. Fully animated films can be made in a variety of styles, from more realistically animated works like those produced by the Walt Disney studio ( The Little Mermaid , Beauty and the Beast , Aladdin , The Lion King ) to the more 'cartoon' styles of

2328-432: Is the process that was used for most animated films of the 20th century. The individual frames of a traditionally animated film are photographs of drawings, first drawn on paper. To create the illusion of movement, each drawing differs slightly from the one before it. The animators' drawings are traced or photocopied onto transparent acetate sheets called cels , which are filled in with paints in assigned colors or tones on

2425-453: The Herman and Katnip cartoon series. Despite the studio submitting some of their shorts for Academy Award consideration, none received a nomination. Paramount sold its 1950–59 cartoon film library and the rights to its established characters to Harvey Comics in 1959; however, the final theatrical cartoon to have any of their established characters already acquired by Harvey Comics since

2522-763: The Internet ( web cartoons ). Rotoscoping is a technique patented by Max Fleischer in 1917 where animators trace live-action movement, frame by frame. The source film can be directly copied from actors' outlines into animated drawings, as in The Lord of the Rings (US, 1978), or used in a stylized and expressive manner, as in Waking Life (US, 2001) and A Scanner Darkly (US, 2006). Some other examples are Fire and Ice (US, 1983), Heavy Metal (1981), and Aku no Hana (Japan, 2013). Live-action/animation

2619-517: The King Features Trilogy cartoons, starring characters such as Krazy Kat , Little Lulu, Beetle Bailey , and Snuffy Smith , were released theatrically by Paramount in 1962 under the title Comic Kings . In 1963, Paramount sold its pre-March 1962 cartoons to Harvey for one U.S. dollar, as part of a larger agreement to produce 26 new Casper cartoons for Harvey's The New Casper Cartoon Show for 78,000 dollars. Seymour Kneitel died of

2716-466: The Superman cartoons had already reverted to Superman's owners National Comics after the studio's film rights to the character had expired. On October 1, 1956, Famous Studios was downsized and reorganized. Paramount assumed full control of the studio, integrating it as a division named Paramount Cartoon Studios . Around the same time, Isadore Sparber was fired, leaving Seymour Kneitel in sole charge of

2813-525: The Warner Bros. animation studio . Many of the Disney animated features are examples of full animation, as are non-Disney works, The Secret of NIMH (US, 1982), The Iron Giant (US, 1999), and Nocturna (Spain, 2007). Fully animated films are often animated on "twos", sometimes on "ones", which means that 12 to 24 drawings are required for a single second of film. Limited animation involves

2910-556: The animated GIF and Flash animation were developed. In addition to short films , feature films , television series , animated GIFs, and other media dedicated to the display of moving images, animation is also prevalent in video games , motion graphics , user interfaces , and visual effects . The physical movement of image parts through simple mechanics—for instance, moving images in magic lantern shows—can also be considered animation. The mechanical manipulation of three-dimensional puppets and objects to emulate living beings has

3007-408: The entertainment industry . Many animations are either tradtional animations or computer animations made with computer-generated imagery (CGI). Stop motion animation , in particular claymation , has continued to exist alongside these other forms. Animation is contrasted with live-action film , although the two do not exist in isolation. Many moviemakers have produced films that are a hybrid of

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3104-462: The flip book (1868), the praxinoscope (1877) and film . When cinematography eventually broke through in the 1890s, the wonder of the realistic details in the new medium was seen as its biggest accomplishment. It took years before animation found its way to the cinemas. The successful short The Haunted Hotel (1907) by J. Stuart Blackton popularized stop motion and reportedly inspired Émile Cohl to create Fantasmagorie (1908), regarded as

3201-439: The persistence of vision and later to the phi phenomenon and beta movement , but the exact neurological causes are still uncertain. The illusion of motion caused by a rapid succession of images that minimally differ from each other, with unnoticeable interruptions, is a stroboscopic effect . While animators traditionally used to draw each part of the movements and changes of figures on transparent cels that could be moved over

3298-579: The "Popeye Champions"). The studio retired the Noveltoons and Modern Madcaps series, replacing them with Go Go Toons , Merry Makers , and Fractured Fables . Ralph Bakshi quickly put several shorts into production, experimenting with new characters and ideas, but by late 1968 Paramount's new owners, Gulf+Western , had decided to shut down the animation studio, a task completed in December. The last cartoon from Paramount Cartoon Studios, Mouse Trek ,

3395-538: The 1960s, and European producers looking for affordable cel animators relatively often started co-productions with Japanese studios, resulting in hit series such as Barbapapa (The Netherlands/Japan/France 1973–1977), Wickie und die starken Männer/小さなバイキング ビッケ (Vicky the Viking) (Austria/Germany/Japan 1974), Maya the Honey Bee (Japan/Germany 1975) and The Jungle Book (Italy/Japan 1989). Computer animation

3492-522: The Beast was the first animated film nominated for Best Picture , in 1991. Up (2009) and Toy Story 3 (2010) also received Best Picture nominations, after the academy expanded the number of nominees from five to ten. The creation of non-trivial animation works (i.e., longer than a few seconds) has developed as a form of filmmaking , with certain unique aspects. Traits common to both live-action and animated feature films are labor intensity and high production costs. The most important difference

3589-614: The Dike (both 1965). However, Post left the studio due to internal conflicts with the Paramount staff. His replacement was Shamus Culhane , a veteran of the Fleischer Studios . Culhane completed a few films that Post started and then ignored the rule book and made films that were very different from the previous regime. In 1966, the studio subcontracted The Mighty Thor cartoons from Grantray-Lawrence Animation , producers of

3686-697: The Fleischer Studios. The studio depended upon advances and loans from its distributor, Paramount Pictures , in order to continue production on its short subjects and to begin work on a second feature, Mr. Bug Goes to Town (also known as Hoppity Goes to Town ). Compounding the problems the studio was facing was the fact that the studio's co-founders, brothers Max Fleischer and Dave Fleischer , were becoming increasingly estranged, and by this time were no longer speaking to each other due to personal and professional disputes. On May 25, 1941, Paramount assumed full ownership of Fleischer Studios, and required

3783-399: The Fleischer brothers to submit signed letters of resignation, to be used at Paramount's discretion. Following the unsuccessful release of Mr. Bug in December 1941, Max Fleischer sent Paramount a telegram expressing his inability to cooperate with Dave. Paramount responded by producing the letters of resignation, severing the Fleischer brothers from control of their studio. Paramount renamed

3880-527: The Fleischer period included Popeye the Sailor and Superman , both licensed from popular comics characters. The expensive Superman cartoons, having lost their novelty value with exhibitors, ended production in 1943, a year after Famous' inception. They were replaced by a series starring the Saturday Evening Post comic-strip character Little Lulu . Also in 1943, Famous began producing

3977-599: The Fleischers— Popeye the Sailor , Superman , and Screen Songs —as well as Little Audrey , Little Lulu , Casper the Friendly Ghost , Honey Halfwitch , Herman and Katnip , Baby Huey , and the Noveltoons and Modern Madcaps series. The Famous name was previously used by Famous Players Film Company , one of several companies which in 1912 became Famous Players–Lasky Corporation ,

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4074-648: The Friendly Ghost (1945), Warner Bros. Cartoon Studios ' Looney Tunes ' Porky Pig (1935), Daffy Duck (1937), Elmer Fudd (1937–1940), Bugs Bunny (1938–1940), Tweety (1942), Sylvester the Cat (1945), Wile E. Coyote and the Road Runner (1949), MGM cartoon studio 's Tom and Jerry (1940) and Droopy , Universal Cartoon Studios ' Woody Woodpecker (1940), Terrytoons / 20th Century Fox 's Mighty Mouse (1942), and United Artists ' Pink Panther (1963). In 1917, Italian-Argentine director Quirino Cristiani made

4171-432: The Friendly Ghost . Casper was created by writer Seymour Reit and Famous animator Joe Oriolo in the late 1930s as a children's-book manuscript, and was sold to Famous during World War II . It became the studio's most successful wholly owned property. In 1947, Paramount decided to stop paying Little Lulu creator Marge Buell licensing royalties, and created another "mischievous girl" character, Little Audrey , as

4268-505: The Paramount-owned Famous Studios library. Many of the cartoons are in the public domain and widely available (albeit usually in poor quality) in several low-budget DVDs and Blu-Rays sold in supermarkets and department stores. In 2012, Thunderbean Animation restored and released a collection of public-domain Noveltoons on DVD entitled Noveltoons Original Classics . In 2008, Warner Home Video released Popeye

4365-540: The Sailor: 1941–1943, Volume 3 , the third volume of a series of Popeye DVDs. It contained all the black & white Famous Studios Popeye cartoons alongside the last of the Fleischer shorts. In 2018, Warner Archive released Popeye the Sailor: The 1940s, Volume 1 which continued where the previous set left off and contained the first 14 Technicolor Famous Studio cartoons from 1943 to 1945. Warner Archive continued

4462-594: The Tramp (1955) failed at the box office. For decades afterward, Disney would be the only American studio to regularly produce animated features, until Ralph Bakshi became the first to also release more than a handful features. Sullivan-Bluth Studios began to regularly produce animated features starting with An American Tail in 1986. Although relatively few titles became as successful as Disney's features, other countries developed their own animation industries that produced both short and feature theatrical animations in

4559-524: The US. Successful producer John Randolph Bray and animator Earl Hurd , patented the cel animation process that dominated the animation industry for the rest of the century. Felix the Cat , who debuted in 1919, became the first fully realized anthropomorphic animal character in the history of American animation. In 1928, Steamboat Willie , featuring Mickey Mouse and Minnie Mouse , popularized film-with-synchronized-sound and put Walt Disney 's studio at

4656-716: The animated television series The Marvel Super Heroes . In 1967, Culhane directed another short based on children's art, My Daddy, the Astronaut , which became Paramount's first film to be shown at an animation festival . However, when Paramount's board of directors rejected a proposal to produce episodes for a second Grantray-Lawrence series, Spider-Man , Culhane quit the studio, and was succeeded by former Terrytoons animator Ralph Bakshi in mid-1967. In 1967 Paramount radically revamped its short-subject release schedule to reflect all-new attractions. Black-and-white subjects were discontinued, as were all cartoon reissues (such as

4753-469: The animation begins. Character designers on the visual development team draw model sheets to show how each character should look like with different facial expressions, posed in different positions, and viewed from different angles. On traditionally animated projects, maquettes were often sculpted to further help the animators see how characters would look from different angles. Unlike live-action films, animated films were traditionally developed beyond

4850-521: The animators only after the production team is satisfied that all the scenes make sense as a whole. While live-action films are now also storyboarded, they enjoy more latitude to depart from storyboards (i.e., real-time improvisation). Another problem unique to animation is the requirement to maintain a film's consistency from start to finish, even as films have grown longer and teams have grown larger. Animators, like all artists, necessarily have individual styles, but must subordinate their individuality in

4947-501: The carrier pigeon, and the bumbling spies Sneak, Snoop, and Snitch. He played supporting characters Mr. Bumble and Swat (the Fly) for Fleischer's second feature Mister Bug Goes to Town . He was also regularly cast with Pinto Colvig (who voiced Gabby from Gulliver's Travels and the spinoff Gabby film series). Mercer also played numerous supporting characters in Fleischer's Superman series of 1941–1942. Mercer's natural voice

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5044-427: The cartoons and thus also controls the original camera negatives. However, the contract also stipulates that Harvey (and by extension, DreamWorks and NBCUniversal) are allowed to access the original film elements from Paramount whenever they feel the need to update their prints. Paramount continues to own the rights to the cartoons made from March 1962 to December 1967. As of 2021, there has been no official release of

5141-431: The case of King Features' Popeye and King Features Trilogy TV cartoons, Paramount was one of several animation studios, among them Jack Kinney Productions and Rembrandt Films , to which King Features subcontracted production. The first of only two all-new Little Lulu cartoons after the character's 13-year hiatus off-screen, Alvin's Solo Flight , was released as part of the Noveltoons series in 1961, while twelve of

5238-547: The case of Paramount, throughout the decade, they sold off the Famous Studios library to various different TV syndication companies resulting in multiple studios owning different cartoons. In January 1956, Paramount sold the February 1942-October 1950 Fleischer and Famous Studios cartoons (excluding Popeye and Superman ) to U.M. & M. TV Corporation for $ 3 million, equal to $ 33,620,563 today. In 1957, U.M & M

5335-491: The collection with Popeye the Sailor: The 1940s, Volume 2 and Popeye the Sailor: The 1940s, Volume 3 officially collecting all the Popeye cartoons from the 1940s. The remaining Famous Studios Popeye cartoons from the 1950s have yet to be released. During the 1990s, Harvey Entertainment produced The Harveytoons Show , which collected most of the Harvey-owned Famous cartoons, first aired in syndication with

5432-543: The company which founded Paramount Pictures. Paramount's music publishing branch, which held the rights to all of the original music in the Fleischer/Famous cartoons, was named Famous Music , and a movie theater chain in Canada owned by Paramount was called Famous Players. The library of Famous Studios cartoons is currently divided between three separate film studios (via various subsidiaries): Fleischer Studios

5529-714: The demand for an enormous quantity resulted in cheaper and quicker limited animation methods and much more formulaic scripts. Quality dwindled until more daring animation surfaced in the late 1980s and in the early 1990s with hit series, the first cartoon of The Simpsons (1987), which later developed into its own show (in 1989) and SpongeBob SquarePants (since 1999) as part of a "renaissance" of American animation. While US animated series also spawned successes internationally, many other countries produced their own child-oriented programming, relatively often preferring stop motion and puppetry over cel animation. Japanese anime TV series became very successful internationally since

5626-422: The drawings and simulate camera movement and effects. The final animated piece is output to one of several delivery media, including traditional 35 mm film and newer media with digital video . The "look" of traditional cel animation is still preserved, and the character animators ' work has remained essentially the same over the past 90 years. Some animation producers have used the term "tradigital" (a play on

5723-868: The field. Many are part of general or regional film award programs, like the China's Golden Rooster Award for Best Animation (since 1981). Awards programs dedicated to animation, with many categories, include ASIFA-Hollywood 's Annie Awards , the Emile Awards in Europe and the Anima Mundi awards in Brazil. Apart from Academy Awards for Best Animated Short Film (since 1932) and Best Animated Feature (since 2002), animated movies have been nominated and rewarded in other categories, relatively often for Best Original Song and Best Original Score . Beauty and

5820-639: The finale of the Fractured Fables series, premiered on December 31, 1967. Despite the reputation of the studio in recent years, the Famous shorts have since gained a cult following on both public-domain home media and in animation circles. The 1961 short Abner the Baseball is displayed at the Baseball Hall of Fame . Throughout the 1950s, most of the major Hollywood studios sold off their film libraries to various television companies. In

5917-458: The first feature-length film El Apóstol (now lost ), which became a critical and commercial success. It was followed by Cristiani's Sin dejar rastros in 1918, but one day after its premiere, the film was confiscated by the government. After working on it for three years, Lotte Reiniger released the German feature-length silhouette animation Die Abenteuer des Prinzen Achmed in 1926,

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6014-406: The forefront of the animation industry. Although Disney Animation's actual output relative to total global animation output, has always been very small; the studio has overwhelmingly dominated the "aesthetic norms" of animation ever since. The enormous success of Mickey Mouse is seen as the start of the golden age of American animation that would last until the 1960s. The United States dominated

6111-612: The formerly black-and-white Popeye cartoons in Technicolor , and began a new series of one-shot cartoons under the umbrella title Noveltoons (similar in respects to the Color Classics series from Fleischer Studios, and also the Looney Tunes and Merrie Melodies series from Warner Bros. ). The Noveltoons series introduced several popular characters such as Herman and Katnip , Baby Huey , and Casper

6208-468: The head animators carried out the tasks that were assigned to animation directors at other studios, while the credited directors—Kneitel, Sparber, Gordon, and Disney/Terrytoons veteran Bill Tytla —acted more as supervisors. Sammy Timberg served as musical director until he was succeeded in 1944 by Winston Sharples , who formerly worked with the Van Beuren Studios . Continuing series from

6305-402: The high-pitched and loud voice of the wife of one of the Fleischers after he mistakenly thought she had left the studio. When William Costello , the original cartoon voice of Popeye (1933–1935), became difficult to work with, he was dismissed. Mercer had begun imitating Costello's interpretation of Popeye, and he practiced it until his voice "cracked" just right and he had it down. Searching for

6402-611: The humour it can provide. Some animated characters in commercials have survived for decades, such as Snap, Crackle and Pop in advertisements for Kellogg's cereals. Tex Avery was the producer of the first Raid " Kills Bugs Dead " commercials in 1966, which were very successful for the company. Apart from their success in movie theaters and television series, many cartoon characters would also prove lucrative when licensed for all kinds of merchandise and for other media. Animation has traditionally been very closely related to comic books . While many comic book characters found their way to

6499-435: The late 1980s, in a style similar to traditional cel animation. The so-called 3D style, more often associated with computer animation, became the dominant technique following the success of Pixar's Toy Story (1995), the first computer-animated feature in this style. Most of the cel animation studios switched to producing mostly computer-animated films around the 1990s, as it proved cheaper and more profitable. Not only

6596-421: The magic of moving characters. For centuries, master artists and craftsmen have brought puppets, automatons , shadow puppets , and fantastical lanterns to life, inspiring the imagination through physically manipulated wonders. In 1833, the stroboscopic disc (better known as the phenakistiscope ) introduced the principle of modern animation, which would also be applied in the zoetrope (introduced in 1866),

6693-455: The move to New York. Although the Fleischers left the studio at the end of 1941, Famous Studios was not officially incorporated until May 25, 1942, after Paramount's contract with Fleischer Studios had formally run its course. The first Famous Studios cartoon was the Popeye short You're a Sap, Mr. Jap , released on August 7, 1942. Shortly after the takeover, Paramount began plans to move a significantly downsized Famous Studios back to New York,

6790-824: The oldest extant animated feature. In 1937, Walt Disney Studios premiered their first animated feature Snow White and the Seven Dwarfs , still one of the highest-grossing traditional animation features as of May 2020 . The Fleischer studios followed this example in 1939 with Gulliver's Travels with some success. Partly due to foreign markets being cut off by the Second World War, Disney's next features Pinocchio , Fantasia (both 1940), Fleischer Studios' second animated feature Mr. Bug Goes to Town (1941–1942) and Disney's feature films Cinderella (1950), Alice in Wonderland (1951) and Lady and

6887-510: The oldest known example of a complete traditional (hand-drawn) animation on standard cinematographic film. Other great artistic and very influential short films were created by Ladislas Starevich with his puppet animations since 1910 and by Winsor McCay with detailed hand-drawn animation in films such as Little Nemo (1911) and Gertie the Dinosaur (1914). During the 1910s, the production of animated " cartoons " became an industry in

6984-413: The original negatives) are distributed by Warner Bros., which has owned DC since 1969. In July 1958, Paramount sold off the Famous Studios cartoons made between November 1950 and December 1959, as well as the rights to all original characters created by Famous Studios (Casper, Baby Huey, Herman and Katnip, Little Audrey, etc.) to Harvey Comics for $ 1.7 million, who in turn created Harvey Films to handle

7081-454: The rights and rebranded the cartoons as Harveytoons . The deal also gave ABC television distribution rights to the cartoons for the next 30 years (the rights reverted back to Harvey in 1989) while Paramount retained theatrical rights. In 1963, Paramount sold its cartoons made between January 1960 and February 1962, again to Harvey Comics, for $ 1. In 2001, Harvey Comics was purchased by the holding company Classic Media . In 2012, Classic Media

7178-428: The rights to the theatrical Popeye cartoons via Turner Entertainment Co. As per their original contract, the rights to the Superman cartoons reverted to National Comics after Paramount's deal expired in 1947. While the cartoons themselves are now in the public domain after their original copyrights were not renewed, the ancillary rights are still owned by DC Comics , and the cartoons (in authorized editions from

7275-768: The screen (which is often the case in Japan, where many manga are adapted into anime ), original animated characters also commonly appear in comic books and magazines. Somewhat similarly, characters and plots for video games (an interactive form of animation that became its own medium) have been derived from films and vice versa. Some of the original content produced for the screen can be used and marketed in other media. Stories and images can easily be adapted into children's books and other printed media. Songs and music have appeared on records and as streaming media. While very many animation companies commercially exploit their creations outside moving image media, The Walt Disney Company

7372-495: The series being consulted by animation historian Jerry Beck . In 2006, Classic Media released 52 of the show's 78 episodes on a four-disc DVD set titled Harvey Toons – The Complete Collection . In 2011, Vivendi Entertainment and Classic Media released all Herman and Katnip cartoons on a single-disc DVD set titled Herman and Katnip: The Complete Collection . Also in 2011, Shout! Factory under license from Classic Media released 61 of 78 Casper cartoons from The Harveytoons Show , on

7469-458: The side opposite the line drawings. The completed character cels are photographed one-by-one against a painted background by a rostrum camera onto motion picture film. The traditional cel animation process became obsolete by the beginning of the 21st century. In modern traditionally animated films, animators' drawings and the backgrounds are either scanned into or drawn directly into a computer system. Various software programs are used to color

7566-585: The studio Famous Studios . Paramount owned the company but Famous remained a separate entity. Three top Fleischer employees were promoted to run the animation studio: business manager Sam Buchwald, storyboard artist Isadore Sparber , and Max Fleischer's son-in-law, head animator Seymour Kneitel . Buchwald assumed Max Fleischer's place as executive producer , while Sparber and Kneitel shared Dave Fleischer's former responsibilities as supervising producers and credited directors. A third animation director, Dan Gordon , remained only briefly before being fired shortly after

7663-447: The studio still carried much of the staff from the Fleischer regime, animation fans and historians note that its films soon diverged from the Fleischer style. Many historians, including Leonard Maltin , derided the company style for being highly formulaic and largely oriented toward a children's audience, with none of the artistic ambition or sophistication that the management under the Fleischer brothers strove for. Sam Buchwald died of

7760-409: The studio. In addition, because of studio budget cuts, the animation quality of the shorts began to drop sharply; by 1959 everything that the studio was turning out began to look noticeably cheap, with limited animation . Paramount also ceased using Technicolor by this time in favor of less expensive color processes. The last Famous Studios short to use Technicolor was Katnip's Big Day , the finale of

7857-425: The synopsis stage through the storyboard format; the storyboard artists would then receive credit for writing the film. In the early 1960s, animation studios began hiring professional screenwriters to write screenplays (while also continuing to use story departments) and screenplays had become commonplace for animated films by the late 1980s. Traditional animation (also called cel animation or hand-drawn animation)

7954-462: The two . As CGI increasingly approximates photographic imagery , filmmakers can easily composite 3D animations into their film rather than using practical effects for showy visual effects (VFX). Computer animation can be very detailed 3D animation , while 2D computer animation (which may have the look of traditional animation) can be used for stylistic reasons, low bandwidth, or faster real-time renderings . Other common animation methods apply

8051-847: The use of less detailed or more stylized drawings and methods of movement usually a choppy or "skippy" movement animation. Limited animation uses fewer drawings per second, thereby limiting the fluidity of the animation. This is a more economic technique. Pioneered by the artists at the American studio United Productions of America , limited animation can be used as a method of stylized artistic expression, as in Gerald McBoing-Boing (US, 1951), Yellow Submarine (UK, 1968), and certain anime produced in Japan. Its primary use, however, has been in producing cost-effective animated content for media for television (the work of Hanna-Barbera, Filmation , and other TV animation studios ) and later

8148-565: The value had increased to an estimated US$ 370 billion. Animated feature-length films returned the highest gross margins (around 52%) of all film genres between 2004 and 2013. Animation as an art and industry continues to thrive as of the early 2020s. The clarity of animation makes it a powerful tool for instruction, while its total malleability also allows exaggeration that can be employed to convey strong emotions and to thwart reality. It has therefore been widely used for other purposes than mere entertainment. During World War II, animation

8245-401: The very popular 3D animation style was generated with computers, but also most of the films and series with a more traditional hand-crafted appearance, in which the charming characteristics of cel animation could be emulated with software, while new digital tools helped developing new styles and effects. In 2010, the animation market was estimated to be worth circa US$ 80 billion. By 2021,

8342-683: The words "traditional" and "digital") to describe cel animation that uses significant computer technology. Examples of traditionally animated feature films include Pinocchio (United States, 1940), Animal Farm (United Kingdom, 1954), Lucky and Zorba (Italy, 1998), and The Illusionist (British-French, 2010). Traditionally animated films produced with the aid of computer technology include The Lion King (US, 1994), Anastasia (US, 1997), The Prince of Egypt (US, 1998), Akira (Japan, 1988), Spirited Away (Japan, 2001), The Triplets of Belleville (France, 2003), and The Secret of Kells (Irish-French-Belgian, 2009). Full animation

8439-482: The world market of animation with a plethora of cel-animated theatrical shorts. Several studios would introduce characters that would become very popular and would have long-lasting careers, including Walt Disney Productions ' Goofy (1932) and Donald Duck (1934), Fleischer Studios / Paramount Cartoon Studios ' Out of the Inkwell ' Koko the Clown (1918), Bimbo and Betty Boop (1930), Popeye (1933) and Casper

8536-584: Was Turtle Scoop featuring Tommy Tortoise and Moe Hare (both uncredited and redrawn) in 1961. Paramount's attempts at creating replacement characters, among them Jeepers and Creepers and The Cat , proved unsuccessful. Nonetheless, television animation production outsourced from King Features and Harvey Films brought the company additional income. Ironically, these arrangements had Paramount working on new television cartoons starring Casper, whom they had originally created, and Popeye and Little Lulu, characters they had previously licensed for theatrical cartoons. In

8633-449: Was a successful animation studio responsible for producing cartoon shorts starring characters such as Betty Boop and Popeye the Sailor . The studio moved its operations from New York City to Miami , Florida in 1938, following union problems and the start of production on its first feature film, Gulliver's Travels (1939). While Gulliver was a success, the expense of the move and increased overhead costs created financial problems for

8730-477: Was an American voice actor. He is best known as the voice of cartoon characters Popeye the Sailor Man and Felix the Cat . The son of vaudeville and Broadway performers, he also performed on the vaudeville and legitimate stages. Mercer began his work in cartoons as an " inbetweener ", an apprentice animator at Fleischer Studios . Mercer liked to imitate voices, including one close call when he mimicked

8827-407: Was bought out by National Telefilm Associates (NTA). In the 1980s, NTA changed its name to Republic Pictures after the original studio of that name, whose library NTA had also acquired. After a brief period of ownership by Spelling Entertainment in 1994, Republic Pictures was purchased by Paramount's parent company Viacom in 1996, placing the shorts back in Paramount's control (Republic Pictures

8924-498: Was forced to sell the company back to its previous owner Kirk Kerkorian . However, Turner kept most of the pre-May 1986 MGM library as well as a few portions of the United Artists library, including the former A.A.P. library, and formed his own holding company Turner Entertainment Co. to manage the rights. In 1996, Turner Broadcasting merged with Time Warner (now Warner Bros. Discovery ). Since then, Warner Bros. controls

9021-543: Was gradually developed since the 1940s. 3D wireframe animation started popping up in the mainstream in the 1970s, with an early (short) appearance in the sci-fi thriller Futureworld (1976). The Rescuers Down Under was the first feature film to be completely created digitally without a camera. It was produced using the Computer Animation Production System (CAPS), developed by Pixar in collaboration with The Walt Disney Company in

9118-502: Was purchased by DreamWorks Animation , which retains ownership of the cartoons. In 2016, DreamWorks Animation was purchased by Comcast 's NBCUniversal , with Universal Pictures assuming the distribution of the cartoons on behalf of DreamWorks. However, while NBCUniversal and DreamWorks Animation own the bulk of the rights to the Harveytoons catalog, as per their original 1958 contract, Paramount still retains theatrical rights to

9215-606: Was relatively high-pitched for a man, and he was able to do some of the female voices as well. Beginning in 1958 Mercer also provided all the voices for the Felix the Cat TV cartoons, including The Professor and Rock Bottom, produced by former Paramount animator Joe Oriolo . Mercer later worked with Oriolo on The Mighty Hercules . In addition to his vocal talents, Mercer was also a prolific comedy writer. He wrote hundreds of scripts for various cartoon series at Paramount , including

9312-769: Was renamed Melange Pictures LLC. in 2006). Due to poor attention to then-required copyright renewals over the decades, many of these cartoons are now in the public domain . In June 1956, Paramount sold the entirety of the Fleischer/Famous Studios Popeye cartoons from 1933 to 1957 to Associated Artists Productions (which had also recently purchased much of the Warner Bros. back catalog) for $ 1.25 million. The assets of A.A.P. were in turn purchased by United Artists in 1958. In 1981, United Artists merged with Metro-Goldwyn-Mayer to form MGM/UA. In 1986, Ted Turner 's Turner Broadcasting System attempted to acquire MGM/UA, but due to debt concerns, Turner

9409-482: Was widely exploited for propaganda. Many American studios , including Warner Bros. and Disney, lent their talents and their cartoon characters to convey to the public certain war values. Some countries, including China, Japan and the United Kingdom, produced their first feature-length animation for their war efforts. Animation has been very popular in television commercials, both due to its graphic appeal, and

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