Hoka One One (stylized as HOKA ) is a sportswear company that designs and markets running shoes . It was founded in 2009 in Annecy, France , and had been based in Richmond, California before it was acquired by Deckers Brands in 2013. Hoka first gained attention in the running industry by producing shoes with oversized midsoles , dubbed "maximalist" shoes, in contrast to the minimalist shoe trend that was gaining popularity at the time.
12-688: The company was founded in 2009 by Nicolas Mermoud and Jean-Luc Diard, former Salomon employees. They sought to design a shoe that allowed for faster downhill running, and created a model with an oversized outsole that had more cushion than other running shoes at the time. The shoes are named after the Māori language phrase meaning "to fly". The shoes were initially embraced by ultramarathon runners due to their enhanced cushion and inherent stability; however, they quickly gained popularity among other runners for offering maximum cushion and minimal weight. The brand's original, highest-cushion models are now accompanied in
24-551: A low weight-to-cushion ratio and midsole and outsole geometry designed to promote inherent stability and an efficient stride. The company sponsors a variety of professional runners; its first athletes were primarily trail-ultra runners, but their roster has expanded to include several track & field, triathlon, and road-running athletes. Hoka also has long-term sponsorship deals with the professional training groups HOKA Northern Arizona (NAZ) Elite, based in Flagstaff, Arizona ; and
36-510: A wide range of accessories like boards, bindings, bags, goggles, protective gear, gloves, socks, headgear, even flasks and water bottles. Golden Trail Series The Golden Trail Series is a series of international trail races . The series plays an important part in the racing schedules of many of the world's best trail runners. Notable male competitors include Stian Angermund , Francesco Puppi , Remi Bonnet , and Frédéric Tranchand , with Maude Mathys and Blandine L'Hirondel among
48-601: Is Franco Fogliato. Salomon is part of Amer Sports , headquartered in Helsinki (Finland). The US operations of Salomon are located in Ogden, Utah . Salomon also sponsors and hosts many trail races throughout the world, including the Golden Trail Series . It also runs Salomon TV, a channel that tells inspirational stories about athletes, places and interesting characters from the world of skiing, trail running, and
60-517: Is a French sports equipment manufacturing company headquartered in Annecy , France. It was founded in 1947 by François Salomon in the heart of the French Alps and is a major brand in outdoor sports equipment. Salomon is owned by Finnish retail conglomerate Amer Sports , along with Wilson , Atomic , Precor, and Arc'teryx , among others. Salomon was founded in 1947 in the city of Annecy in
72-591: The California-based HOKA Aggies Running Club. Hoka is also the former sponsor of the New Jersey New York Track Club . In 2023, Hoka partnered with Runna, a running coach app. Hoka partnered with The Mesa Marathon for the 2024 marathon. As of June 2024, Hoka sponsors the following track and road runners: Hoka also sponsors numerous trail and triathlon athletes. Salomon Group Salomon SAS
84-470: The Hoka lineup by lighter-weight shoes that retain much of the brand's cushion, include lightweight training and racing shoes, and track spikes. Hoka was purchased on April 1, 2013, by Deckers Brands , the parent company for UGG , Teva and other footwear brands. Hoka produces both low-profile and max-cushion shoes for road, trail, and all-terrain; throughout its product line, Hoka shoes retain features like
96-525: The XT-6 trail-ready sneaker as one of the must-have sneakers of the year. Celebrities such as Bella Hadid , Hailey Bieber , and Emily Ratajkowski have been spotted sporting the shoe. Salomon shoes have also increased in popularity thanks to gorpcore , a fashion aesthetic that is centered around the utilitarian and practical style of outdoor apparel. Salomon produces sports accessories for skiing, snowboarding, hiking, road running, and trail running. They have
108-810: The company to Amer Sports in 2005. For the first time in its 76-year history, Salomon has become a Premium Partner for the Olympic and Paralympic Winter Games Milano Cortina 2026 . As part of the partnership, Salomon will supply apparel, footwear, and accessories to technical staff, competition judges, volunteers, and those participating in the Olympic and Paralympic torch relay. Salomon produces products for various sports markets, including trail running , hiking , climbing , adventure racing , skiing , and snowboarding in over 40 countries on five continents. They used to manufacture inline skates , transferring technologies from their ski boot range, but have not released any in recent years. Salomon's current CEO
120-526: The heart of the French Alps. François Salomon launched the company by producing ski edges in a small workshop, with only his wife and son, Georges, to help. Georges Salomon is credited with taking the company and evolving it toward the global outdoor sports brand it is today. The Salomon Group was purchased by Adidas in 1997 and the official name was changed to Adidas-Salomon AG . The purchase also included TaylorMade and Maxfli . Adidas then later sold
132-643: The notable women. Salomon supports the Golden Trail Series. Competitions and athlete interviews are covered on Golden Trail TV and web series include Chasing Dreams which are presented by running journalist David Hellard. Races are categorised into the Golden Trail World Series (GTWS), started in 2018, and the Golden Trail National Series (GTNS), started in 2019. The former includes several of
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#1732787396546144-410: The outdoors. They have a wide range of indoor and outdoor clothing for men, women, and kids that include jackets, base layers, shorts, pants, and tights. Salomon has shoes for various activities but specializes in shoes for outdoor activities like skiing, snowboarding, hiking, and trail running. While Salomon hiking shoes are designed with outdoor sports in mind, in 2023 the fashion industry adopted
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