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39-649: The Julius Hallgarten Prizes (defunct) were a trio of prestigious art prizes awarded by the National Academy of Design from 1884 to 2008. They recognized outstanding works exhibited in NAD's Annual Exhibition by American painters under age 35. A prize was awarded in each of three classes—the First Hallgarten for the best oil painting in the annual exhibition, the Second Hallgarten for

78-439: A $ 12,000 endowment created in 1883 by stockbroker Julius Hallgarten (1840–1884) . The late Mr. JULIUS HALLGARTEN, of New York, endowed prizes of three hundred, two hundred and one hundred dollars, to be awarded respectively to the painters of the best three pictures in oil colors exhibited at each Annual Exhibition, under the following conditions: "All works will be considered to be in competition which have been painted in

117-549: A brand better off than before. Marketing develops the awareness and associations in the memory of customers so they know (and are reminded) of brands to serve their needs. Once in a lead position, it is marketing, consistent product or service quality, sensible pricing and effective distribution that will keep the brand ahead of the pack and provide value to its owners (Sinclair, 1999:15). Corporations often rebrand in order to respond to external and/or internal issues. Firms commonly have rebranding cycles in order to stay current with

156-497: A change in a company or corporate brand that may own several sub-brands for products or companies. Rebranding became something of a fad at the turn of the millennium, with some companies rebranding several times. The rebranding of Philip Morris to Altria was done to help the company shed its negative image. Other rebrandings, such as the British Post Office 's attempt to rebrand itself as Consignia, have proved such

195-577: A company's business has changed, for example its strategic direction and industry focus, or its brand no longer fits its (new) customer base. For example, a company might rebrand so that its name works in new market it enters, for reasons of culture or language, such as to make it easier to pronounce. Rebranding is also a way to refresh an image to ensure its appeal to contemporary customers and stakeholders. What once looked fresh and relevant may no longer do so years later. As for product offerings, when they are marketed separately to several target markets this

234-442: A failure that millions more had to be spent going back to square one. In a study of 165 cases of rebranding, Muzellec and Lambkin (2006) found that, whether a rebranding follows from corporate strategy (e.g., M&A) or constitutes the actual marketing strategy (change the corporate reputation), it aims at enhancing, regaining, transferring, and/or recreating the corporate brand equity . According to Sinclair (1999:13), business

273-530: A larger product line offering than what their names solely imply. It is also used to cater to different demographics who may be interested in different products of the same industry. In a 2018 marketing stunt , pancake restaurant chain IHOP announced a rebranding to "IHOb" to promote a line of hamburgers, but did not follow through with the rebranding. Companies can also choose to rebrand to remain relevant to its (new) customers and stakeholders. This could occur when

312-417: A major driver in rebranding exercises. In a corporate context, managers can utilize rebranding as an effective marketing strategy to hide malpractices and avoid or shed negative connotations and decreased profitability. Corporations such as Philip Morris USA , Blackwater and AIG rebranded in order to shed negative images. Philip Morris USA rebranded its name and logo to Altria on January 27, 2003 due to

351-631: A primarily online retail business model. Rebranding may also occur unintentionally from emergent situations such as “ Chapter 11 corporate restructuring,” or “bankruptcy.” Chapter 11 is rehabilitation or reorganization used primarily by business debtors. It’s more commonly known as corporate bankruptcy, which is a form of corporate financial reorganization that allows companies to function while they pay off their debt. Companies such as Lehman Brothers Holdings Inc, Washington Mutual and General Motors have all filed for Chapter 11 bankruptcy. On July 1, 2009 General Motors filed for bankruptcy, which

390-406: A professionally designed brand image, "rebranding becomes a critical step for a company to be considered seriously when expanding to more aggressive markets and facing competitors with more established brand images". The ubiquitous nature of a company/product brand across all customer touchpoints makes rebranding a heavy undertaking for companies. According to the iceberg model, 80% of the impact

429-558: A singular history of American art and architecture as constructed by its creators. The academy organizes major exhibitions and loans their works to leading institutions around the world, in addition to providing resources that foster scholarship across disciplines. Among the teaching staff were numerous artists, including Will Hicok Low , who taught from 1889 to 1892. Another was Charles Louis Hinton, whose long tenure started in 1901. The famous American poet William Cullen Bryant also gave lectures. Architect Alexander Jackson Davis taught at

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468-460: A tool for education, celebrates the role of artists and architects in public life, and serves as a catalyst for cultural conversations that propel society forward. According to the academy, its 450 National Academicians "are professional artists and architects who are elected to membership by their peers annually." After three years and some tentative names, in 1828 the academy found its longstanding name "National Academy of Design", under which it

507-491: Is a huge international firm; however, the AIG Retirement and AIG Financial subsidiaries were left with negative connotations due to the bailout. As a result, AIG Financial Advisors and AIG Retirement respectively rebranded into Sagepoint Financial and VALIC (Variable Annuity Life Insurance Company) to shed the negative image associated with AIG. Brands often rebrand in reaction to losing market share. In these cases,

546-585: Is a way to protect them from being blackballed by customers in a very competitive market. Dr. Roger Sinclair, a leading expert on brand valuation and brand equity practice worldwide stated, “A brand is a resource acquired by an enterprise that generates future economic benefits.” Once a brand has negative connotations associated with it, it can only lead to decreased profitability and possibly complete corporate failure. Companies differentiate themselves from competitors by incorporating practices from changing their logo to going green. Differentiation from competitors

585-607: Is called market segmentation . When part of a market segmentation strategy involves offering significantly different products in each market, this is called product differentiation . This market segmentation/product differentiation process can be thought of as a form of rebranding. What distinguishes it from other forms of rebranding is that the process does not entail the elimination of the original brand image. Rebranding in this manner allows one set of engineering and QA to be used to create multiple products with minimal modifications and additional expense. Another form of product rebranding

624-412: Is hidden. The level of impact of changing a brand depends on the degree to which the brand is changed. There are several elements of a brand that can be changed in a rebranding these include the name, the logo, the legal name, and the corporate identity (including visual identity and verbal identity ). Changes made only to the company logo have the lowest impact (called a logo-swap), and changes made to

663-410: Is important in order to attract more customers and an effective way to draw in more desirable employees. The need to differentiate is especially prevalent in saturated markets such as the financial services industry. Organisations may rebrand intentionally to shed negative images of the past. Research suggests that "concern over external perceptions of the organisation and its activities" can function as

702-559: Is low. “The powerful first impression on new clients made possible by professional brand design often outweighs an outdated or poorly-designed image’s weak brand recognition to existing clients”. A change of image in a large corporation can have costly repercussions (updating signage in multiple locations, large quantities of existing collateral, communicating with a large number of employees, etc.), while small businesses can enjoy more mobility and implement change more quickly. While small businesses can experience growth without necessarily having

741-626: Is the sale of a product manufactured by another company under a new name: an original design manufacturer is a company that manufactures a product, often in a location with lower operating costs, which is eventually branded by another firm for sale. Following a merger or acquisition, companies usually rebrand newly-acquired products to keep them consistent with an existing product line, such as Symantec placing acquired security and utility software under its Norton brand (itself an offshoot of flagship product Norton Antivirus ). This can also happen in reverse if an acquired brand has wider recognition in

780-554: The Julius Hallgarten School Prize and Alfred N. Hallgarten Traveling Scholarship do not belong on this list. National Academy of Design The National Academy of Design is an honorary association of American artists , founded in New York City in 1825 by Samuel Morse , Asher Durand , Thomas Cole , Martin E. Thompson , Charles Cushing Wright , Ithiel Town , and others "to promote

819-523: The National Academy of Design. The mission of the academy, from its foundation, was to "promote the fine arts in America through exhibition and education." In 2015, the academy struggled with financial hardship. In the next few years, it closed its museum and art school, and created an endowment through the sale of its New York real estate holdings. Today, the academy advocates for the arts as

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858-589: The United States by an American citizen under thirty-five years of age, and which have not before been publicly exhibited in the City or vicinity of New York. No competitor may take two prizes, or a prize of the same class a second time. "The awards will be made by vote by ballot of all the Exhibitors of the season … Each artist will be entitled to one vote at each ballot, specifying his choice for each one of

897-481: The academy occupied a mansion at 1083 Fifth Avenue , near 89th Street; it had been the home of sculptor Anna Hyatt Huntington and philanthropist Archer M. Huntington , who donated the house in 1940. The National Academy of Design shared offices and galleries with the National Arts Club located inside the historic Samuel J. Tilden House , 14-15 Gramercy Park South from 2019 until 2023. Currently

936-476: The academy, its board composed of merchants, lawyers, and physicians, and from its unsympathetic president, the painter John Trumbull . Samuel Morse and other students set about forming a drawing association to meet several times each week for the study of the art of design. Still, the association was viewed as a dependent organization of the American Academy, from which they felt neglected. An attempt

975-430: The academy. Painter Lemuel Wilmarth was the first full-time instructor. Silas Dustin was a curator. Rebranding Rebranding can be applied to new products, mature products, or even products still in development . The process can occur through a change in marketing strategy or in various other situations such as Chapter 11 corporate restructuring, union busting , or bankruptcy . Rebranding can also refer to

1014-416: The basis of recognized excellence. Full members of the National Academy are identified by the post-nominal "NA" (National Academician), associates by "ANA". At the heart of the National Academy is their ever-growing collection. Academicians choose and contribute a work of their own creation, building upon the academy's distinguished legacy. Today, their permanent collection totals over 8,000 works and tells

1053-538: The brands have become less meaningful to target audiences and, therefore, lost share to competitors. In some cases, companies try to build on any perceived equity they believe still exists in their brand. Radio Shack , for example, rebranded itself as "the Shack" in 2008 but the rebranding never realized into an increase of market share in the retail industry. By 2017, Radio Shack had significantly reduced its physical retail presence, closing over 1,000 stores and shifted to

1092-528: The fine arts in America through instruction and exhibition." Membership is limited to 450 American artists and architects, who are elected by their peers on the basis of recognized excellence. The original founders of the National Academy of Design were students of the American Academy of the Fine Arts . However, by 1825 the students of the American Academy felt a lack of support for teaching from

1131-406: The home of the National Academy of Design is at 519 West 26th Street, 2nd Floor with offices as well as meeting, event and exhibition space. The academy is a professional honorary organization, with a school and a museum. One cannot apply for membership, which since 1994, after many changes in numbers, is limited to 450 American artists and architects. Instead, members are elected by their peers on

1170-489: The market than that of the purchaser, such as Chemical Bank taking on the Chase branding after its merger with the company. Small businesses face different challenges from large corporations and must adapt their rebranding strategy accordingly. Rather than implementing change gradually, small businesses are sometimes better served by rebranding their image in a short timeframe – especially when existing brand notoriety

1209-532: The negative connotations associated with tobacco products that could have had potential to affect the profitability of other Philip Morris brands such as Kraft Foods . In 2008, AIG's image became damaged due to its need for a Federal bailout during the financial crisis . AIG was bailed out because the United States Treasury stated that AIG was too big to fail due to its size and complex relationships with financial counterparties. AIG itself

List of Hallgarten Prize–winning painters - Misplaced Pages Continue

1248-631: The second-best, and the Third Hallgarten for the third-best. The winners were chosen by a vote of all the artists participating in each year's exhibition, and the prizes were accompanied by a cash award. Winning a Hallgarten could give a tremendous boost to the career of a young painter. The prizes were held in especially high regard because the winners were selected by one's fellow artists. The National Academy of Design's annual exhibitions became biennial in 2002. The last Hallgarten Prizes were awarded in 2008. The prizes were established through

1287-399: The three prizes, and each prize will be awarded to the painting receiving the highest number of votes for that prize, but no work will be entitled to the prize unless at least fifty of the exhibitors vote at the ballot, and the work receive one-third of all the votes cast." Julius Hallgarten also created an endowment of $ 5,000 for the National Academy of Design School of Art. Student winners of

1326-515: The times or set themselves ahead of the competition. Companies also utilize rebranding as an effective marketing tool to hide malpractices of the past, thereby shedding negative connotations that could potentially affect profitability. Corporations such as Citigroup , AOL , American Express , and Goldman Sachs all utilize third-party vendors that specialize in brand strategy and the development of corporate identity. Companies invest valuable resources into rebranding and third-party vendors because it

1365-419: The world over acknowledges the value of brands. “Brands, it seems, alongside ownership of copyright and trademarks, computer software and specialist know-how, are now at the heart of the intangible value investors place on companies.” Companies in the 21st century may find it necessary to relook their brand in terms of its relevance to consumers and the changing marketplace. Successful rebranding projects can yield

1404-583: The years. Notable among them was a building on Park Avenue and 23rd Street designed by architect P. B. Wight and built 1863–1865 in a Venetian Gothic style modeled on the Doge's Palace in Venice . Another location was at West 109th Street and Amsterdam Avenue . From 1906 to 1941, the academy occupied the American Fine Arts Society building at 215 West 57th Street. From 1942 to 2019,

1443-937: Was fulfilled on July 10, 2009. General Motors decided to rebrand its entire structure by investing more in Chevrolet , Buick , GMC , and Cadillac automobiles. Furthermore, it decided to sell Saab Automobile and discontinue the Hummer , Pontiac , and Saturn brands. General Motors rebranded by stating they are reinventing and rebirthing the company as “The New GM” with “Fewer, stronger brands. Fewer, stronger models. Greater efficiencies, better fuel economy, and new technologies” as stated in their reinvention commercial. General Motors ' reinvention commercial also stated that eliminating brands “isn’t about going out of business, but getting down to business.” Companies like Dunkin' Donuts , Joann Fabrics , and Weight Watchers , have removed or abbreviated parts of their company names to suggest

1482-507: Was known to one and a half centuries. In 1997, newly appointed director Annette Blaugrund rebranded the institution as the "National Academy Museum and School of Fine Art", to reflect "a new spirit of integration incorporating the association of artists, museum, and school", and to avoid confusion with the now differently understood term " design ". This change was reversed in 2017. The academy occupied several locations in Manhattan over

1521-525: Was made to reconcile differences and maintain a single academy by appointing six of the artists from the association as directors of the American Academy. When four of the nominees were not elected, however, the frustrated artists resolved to form a new academy and the National Academy of Design was born. Morse had been a student at the Royal Academy in London and emulated its structure and goals for

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