197-827: The Lyric Theatre (previously known as the Ford Center for the Performing Arts , the Hilton Theatre , and the Foxwoods Theatre ) is a Broadway theater at 214 West 43rd Street in the Theater District of Midtown Manhattan in New York City . Opened in 1998, the theater was designed by Richard Lewis Blinder of Beyer Blinder Belle , in collaboration with Peter Kofman, for Garth Drabinsky and his company Livent . The Lyric Theatre
394-447: A destination dispatch system, wherein passengers request their desired floor before entering the cab, and touchless entry points. Generally, each story has a slab-to-slab height of 13.33 feet (4.06 m) as measured between the floor and ceiling. The 2nd and 4th stories are 18 feet (5.5 m) tall; the 3rd, 5th, 6th, and 7th stories are 14 feet (4.3 m); and the 8th and 9th stories are 16 feet (4.9 m). The ceilings contain
591-453: A 14-story-tall display at the corner of Seventh Avenue and 43rd Street, is composed of 14 panels. Near street level is a horizontal "crossbar" with nine screens just above the base. On the corner, above the "crossbar", is a screen measuring 28 by 46 feet (8.5 by 14.0 m); a balcony, originally designed for Instinet's president; and a vertical sign, measuring 13 by 169 feet (4.0 by 51.5 m). The Reuters signage has 5.6 million LEDs and
788-472: A 7:00 p.m. or 8:00 p.m. "curtain". The afternoon " matinée " performances are at 2:00 p.m. on Wednesdays and Saturdays and at 3:00 p.m. on Sundays. This makes for an eight-performance week. On this schedule, most shows do not play on Monday and the shows and theatres are said to be "dark" on that day. The actors and the crew in these shows tend to regard Sunday evening through Monday evening as their weekend. The Tony award presentation ceremony
985-839: A Theater Advisory Council, which included Papp. Due to the COVID-19 pandemic in New York City , Broadway theaters closed on March 12, 2020, shuttering 16 shows that were playing or were in the process of opening. The Broadway League shutdown was extended first to April, then to May, then June, then September 2020 and January 2021, and later to June 1, 2021. Then-governor Andrew Cuomo announced that most sectors of New York would have their restrictions lifted on May 19, 2021, but he stated that Broadway theatres would not be able to immediately resume performances on this date due to logistical reasons. In May 2021, Cuomo announced that Broadway theaters would be allowed to reopen on September 14, and
1182-547: A banner measuring 120 feet (37 m) wide. An additional sign for Chase Bank , measuring 127 feet (39 m) wide, was installed on the corner "rotunda" in 2004. Rudin and Reuters had developed 3 Times Square with green building features in part because it was eligible for a green-building tax credit passed in 2000. 3 Times Square is designed to reduce energy consumption by 30 percent compared to an office building of similar size. The Rudin family initially decided against installing fuel cells or photovoltaic panels in
1379-449: A booming economy and abundant creative talent kept Broadway hopping. To this day, the shows of the 1950s form the core of the musical theatre repertory." Kenrick notes that "the late 1960s marked a time of cultural upheaval. All those changes would prove painful for many, including those behind the scenes, as well as those in the audience." Of the 1970s, Kenrick writes: "Just when it seemed that traditional book musicals were back in style,
1576-663: A cast. There are still, however, performers who are primarily stage actors, spending most of their time "on the boards", and appearing in screen roles only secondarily. As Patrick Healy of The New York Times noted: Broadway once had many homegrown stars who committed to working on a show for a year, as Nathan Lane has for The Addams Family . In 2010, some theater heavyweights like Mr. Lane were not even nominated; instead, several Tony Awards were given for productions that were always intended to be short-timers on Broadway, given that many of their film-star performers had to move on to other commitments. According to Mark Shenton, "One of
1773-454: A ceiling dome that was surrounded by moldings of lyres and Greek masks. This theater also had 18 boxes. The Apollo, constructed by the Selwyn brothers to a design by Eugene De Rosa , was originally a film and vaudeville theater. The Apollo was briefly a burlesque venue in the mid-1930s before turning into a movie theater in the late 1930s. The Apollo's facade on 42nd Street was built as part of
1970-434: A challenge to the stage. At first, films were silent and presented only limited competition. By the end of the 1920s, films like The Jazz Singer were presented with synchronized sound, and critics wondered if cinema would replace live theatre altogether. While live vaudeville could not compete with these inexpensive films that featured vaudeville stars and major comedians of the day, other theatres survived. The musicals of
2167-540: A company of twelve actors from Britain to the colonies with his brother Lewis as their manager. They established a theatre in Williamsburg, Virginia , and opened with The Merchant of Venice and The Anatomist . The company moved to New York in 1753, performing ballad operas and ballad-farces like Damon and Phillida . During the Revolutionary War , theatre was suspended in New York City. But after
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#17327728881662364-534: A continuation of Stern's late-1980s plan for the site, would be the second-largest Broadway venue behind the Gershwin Theatre . The combined sites provided a large amount of space, with entrances from both 42nd and 43rd Streets. Ron Delsener, who was leasing the Apollo for rock concerts, objected that Livent could "kick us out when they feel like it" after New 42nd Street refused to renew his lease. Meanwhile,
2561-399: A development partner. Work started in 1998 and the building was completed in 2001, with Reuters occupying the vast majority of the space. The building was jointly owned by Reuters and Rudin for two decades, and a renovation of the interior was announced in 2021. 3 Times Square is on the western side of Seventh Avenue , between 42nd and 43rd Street , at the southern end of Times Square in
2758-565: A discount of 20 to 50%. The TKTS booths are located in Times Square , in Lower Manhattan , and at Lincoln Center . This service is run by Theatre Development Fund . Many Broadway theatres also offer special student rates, same-day "rush" or "lottery" tickets, or standing-room tickets to help ensure that their theatres are as full—and their grosses as high—as possible. According to The Broadway League , total Broadway attendance
2955-427: A domed rotunda , with a basement lounge underneath it. The auditorium contains elements from the old Lyric's and the Apollo's interiors, including a ceiling dome, boxes , and a proscenium arch, which were modified to fit the new theater's dimensions. The large stage and the accompanying stage house were designed to accommodate major musicals. The old Lyric and Apollo theaters had been proposed for redevelopment since
3152-906: A few exceptions, compared with London runs, until World War I . A few very successful British musicals continued to achieve great success in New York, including Florodora in 1900–01. In the early years of the twentieth century, translations of popular late-nineteenth century continental operettas were joined by the "Princess Theatre" shows of the 1910s, by writers such as P. G. Wodehouse , Guy Bolton , and Harry B. Smith . Victor Herbert , whose work included some intimate musical plays with modern settings as well as his string of famous operettas ( The Fortune Teller (1898), Babes in Toyland (1903), Mlle. Modiste (1905), The Red Mill (1906), and Naughty Marietta (1910)). Beginning with The Red Mill , Broadway shows installed electric signs outside
3349-438: A gold color, while the seats themselves contain crimson- velour upholstery. Axminster designed lattice-patterned carpets for the auditorium's aisles. Damask wall coverings on the side walls were originally colored blue-and-green. The upper sections of the walls are decorated with 50 ft-wide (15 m) murals painted by EverGreene Architectural Arts . EverGreene also painted multicolored, glazed Adam-style decorations onto
3546-532: A larger theatre. Other productions are first developed through workshops and then out-of-town tryouts before transferring to Broadway. Merrily We Roll Along famously skipped an out-of-town tryout and attempted to do an in-town tryout—actually preview performances —on Broadway before its official opening, with disastrous results. After, or even during, successful runs in Broadway theatres, producers often remount their productions with new casts and crew for
3743-526: A more experimental, challenging, and intimate performance than is possible in the larger Broadway theatres. Some Broadway shows, however, such as the musicals Hair , Little Shop of Horrors , Spring Awakening , Next to Normal , Rent , Avenue Q , In the Heights , Fun Home , A Chorus Line , Dear Evan Hansen , and Hamilton , began their runs Off-Broadway and later transferred to Broadway, seeking to replicate their intimate experience in
3940-539: A negative COVID-19 test (PCR within 72 hours or antigen within six hours of the performance start time). Beginning November 8, those ages 5–11 also had the option to provide proof of at least one vaccination shot. Effective December 14, in accordance with NYC's vaccination mandate, guests ages 5–11 were required to have at least one vaccination shot until January 29, 2022, where they had to be fully vaccinated. The vaccine mandate lasted until April 30, and attendees were also required to wear face masks until July 1. During
4137-594: A net loss; the musical ended at the beginning of 2014 with 1,066 performances. In March 2014, ATG renamed the venue the Lyric Theatre. The musical King Kong had been slated to open at the Lyric, but On the Town was booked there instead after the name change was announced. The theater reopened that October with a revival of the musical On the Town , which only ran at the theater through September 2015. After On
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#17327728881664334-524: A new Broadway theater for his company. That September, MTV took an option on the Apollo, Lyric, and Times Square theaters, which it planned to convert into a production studio. However, the negotiations with MTV fell through. Livent signed a long-term lease for the Apollo and Lyric theaters in July 1995. Livent planned to combine the theaters into a single 1,850-seat house for large musicals, using architectural elements of both theaters. The proposed large theater,
4531-1152: A new age of American playwright with the emergence of Eugene O'Neill , whose plays Beyond the Horizon , Anna Christie , The Hairy Ape , Strange Interlude , and Mourning Becomes Electra proved that there was an audience for serious drama on Broadway, and O'Neill's success paved the way for major dramatists like Elmer Rice , Maxwell Anderson , Robert E. Sherwood , Clifford Odets , Tennessee Williams , and Arthur Miller , as well as writers of comedy like George S. Kaufman and Moss Hart . Classical revivals also proved popular with Broadway theatre-goers, notably John Barrymore in Hamlet and Richard III , John Gielgud in Hamlet , The Importance of Being Earnest and Much Ado About Nothing , Walter Hampden and José Ferrer in Cyrano de Bergerac , Paul Robeson and Ferrer in Othello , Maurice Evans in Richard II and
4728-518: A new theater that looks as good as an old one". Conversely, Herbert Muschamp of the Times said the Ford Center "offers an architectural glimpse through the rearview mirror". The theater's first performance was on December 26, 1997, when previews opened for the musical version of E.L. Doctorow 's Ragtime . The musical officially opened on January 26, 1998. By that November, less than a year after
4925-552: A performance and during intermission . The lounge also contained coat and parcel checks, dedicated restrooms and telephones, and a snack area. When the theater opened in 1998, architectural critic Herbert Muschamp wrote of the lounge: "Bad paintings hang on walls covered with tasteful vanilla moire". Above the lobby is a 1,200 sq ft (110 m) space for choreography and a 3,000 sq ft (280 m) space for rehearsals. There are also three box offices. The new Lyric Theatre contains an orchestra level and two balconies;
5122-500: A rate acceptable to the producers, they may continue to run in the expectation that, eventually, they will pay back their initial costs and become profitable. In some borderline situations, producers may ask that royalties be temporarily reduced or waived, or even that performers—with the permission of their unions—take reduced salaries, to prevent a show from closing. Theatre owners, who are not generally profit participants in most productions, may waive or reduce rents, or even lend money to
5319-431: A run of 253 performances. The first theatre piece that conforms to the modern conception of a musical, adding dance and original music that helped to tell the story, is considered to be The Black Crook , which premiered in New York on September 12, 1866. The production was five-and-a-half hours long, but despite its length, it ran for a record-breaking 474 performances. The same year, The Black Domino/Between You, Me and
5516-481: A show to keep it running. Some Broadway shows are produced by non-commercial organizations as part of a regular subscription season— Lincoln Center Theatre , Roundabout Theatre Company , Manhattan Theatre Club , and Second Stage Theater are the four non-profit theatre companies that currently have permanent Broadway venues. Some other productions are produced on Broadway with "limited engagement runs" for several reasons, including financial issues, prior engagements of
5713-433: A sloped tile roof on 43rd Street, as well as a marquee in front of the entrance. The old Lyric's narrow three-story facade, an arch on 42nd Street, was preserved in the new theater's construction. The first story of this arch contained a portico with a column on either side, above which was a frieze with the words "The Lyric". The second story contained the actual archway, which was decorated with terracotta. The narrowness of
5910-541: A study on the Apollo, Lyric, Selwyn (later American Airlines), Times Square, and Victory theaters on the north side of 42nd Street. Stern devised three alternatives for the five theaters. City and state officials announced plans for the five theaters, along with the Liberty Theatre on the south side of 42nd Street, in September 1988. Stern presented a model of his plan the next month. The plan called for restoring
6107-580: A venue for plays under the name Burton's Theatre. The Astor Opera House opened in 1847. A riot broke out in 1849 when the lower-class patrons of the Bowery Theatre objected to what they perceived as snobbery by the upper-class audiences at Astor Place: "After the Astor Place Riot of 1849, entertainment in New York City was divided along class lines: opera was chiefly for the upper-middle and upper classes, minstrel shows and melodramas for
Lyric Theatre (New York City, 1998) - Misplaced Pages Continue
6304-506: Is $ 2,718,487 over eight performances for the week ending December 31, 2023. Broadway theatre Broadway theatre , or Broadway , is a theatre genre that consists of the theatrical performances presented in 41 professional theaters , each with 500 or more seats, in the Theater District and Lincoln Center along Broadway , in Midtown Manhattan , New York City . Broadway and London 's West End together represent
6501-405: Is 94 ft (29 m) from the proscenium at the front of the auditorium. The side walls are slightly curved to disperse the sound throughout the auditorium, and the rear wall is built as a concave curve for a similar reason. Two box seats on either side are taken from the original Apollo Theatre. Generally, the color scheme is in gold and red. The ends of each row of seating are decorated in
6698-475: Is an internationally prominent tourist attraction in New York City . According to The Broadway League , shows on Broadway sold approximately US$ 1.54 billion worth of tickets in both the 2022-2023 and the 2023–2024 seasons. Both seasons featured theater attendance of approximately 12.3 million each. Most Broadway shows are musicals . Historian Martin Shefter argues that "Broadway musicals, culminating in
6895-442: Is cooled by electric- and gas-powered cooling units, which can be activated or deactivated based on electrical rates. The coolers consists of two 650-ton gas chillers and two 1,350-ton electric chillers, as well as water-side economizers . There is also central air-handling equipment on each story. In addition, the office stories' ventilation systems contain filters with a minimum efficiency reporting value of 15, making them among
7092-620: Is owned by the New York City Economic Development Corporation , though Rudin and Reuters have a long-term leasehold on the building. Fox & Fowle planned a portion of the facade as a glass curtain wall , though the northeast corner and the south facade are made of masonry. The eastern facade has a curving curtain wall with a wedge atop the southeast corner, as well as a triple-height lobby facing Seventh Avenue. The building contains 855,000 square feet (79,400 m ) of floor space, much of which
7289-454: Is part of the 42nd Street Development Project and, thus, could bypass many city zoning rules such as those relating to floor area ratio (FAR). Bruce Fowle of Fox & Fowle estimated that the building had a FAR of 31, while The New York Times stated that the FAR was only 25. The building's form was intended in part as a homage to the former Rialto Theatre. The Seventh Avenue portion of
7486-571: Is usually held on a Sunday evening in June to fit this schedule. In recent years, some shows have moved their Tuesday show time an hour earlier to 7:00 pm. The rationale for this move was that since fewer tourists take in shows midweek, Tuesday attendance depends more on local patrons. The earlier curtain makes it possible for suburban patrons to get home by a reasonable hour after the show. Some shows, especially those produced by Disney , change their performance schedules fairly frequently depending on
7683-469: Is within the base of the building on 42nd Street. The subway entrance in the building is on 42nd Street, about 75 feet (23 m) west of its original location at the corner with Seventh Avenue. The entrance consists of a canopy extending above the sidewalk, as well as a staircase down to the station mezzanine. It was originally planned with escalators, but the entrance was downsized during the building's construction. A "Low Headroom" sign had to be placed on
7880-610: The American Theatre Wing , a service organization. While the League and the theatrical unions are sometimes at loggerheads during those periods when new contracts are being negotiated, they also cooperate on many projects and events designed to promote professional theatre in New York. Of the four non-profit theatre companies with Broadway theatres, all four ( Lincoln Center Theater , Manhattan Theatre Club , Roundabout Theatre Company , and Second Stage Theatre ) belong to
8077-541: The HVAC and lighting systems, allowing the office stories to be arranged flexibly. Reuters originally occupied 21 stories and arranged its offices in a modular layout. The eighth story originally contained an Instinet trading floor with 200 workstations across 22,000 square feet (2,000 m ). Two broadcast studios for Reuters were designed for the lower stories. and a newsroom was on the 19th story. Rudin and Reuters also installed high-speed communications wires connecting
Lyric Theatre (New York City, 1998) - Misplaced Pages Continue
8274-580: The League of Resident Theatres and have contracts with the theatrical unions which are negotiated separately from the other Broadway theatre and producers. ( Disney also negotiates apart from the League, as did Livent before it closed down its operations.) The majority of Broadway theatres are owned or managed by three organizations: the Shubert Organization , a for-profit arm of the non-profit Shubert Foundation, which owns seventeen theatres;
8471-546: The Midtown Manhattan neighborhood of New York City . The land lot is L-shaped and covers 29,630 sq ft (2,753 m ), with a frontage of 200 ft (61 m) on Seventh Avenue, 131 feet (40 m) on 42nd Street, and 164 feet (50 m) on 43rd Street. 3 Times Square is at the eastern end of a city block that also contains the Todd Haimes , Lyric , and New Victory theaters. Other nearby buildings include 229 West 43rd Street and 1501 Broadway to
8668-503: The Nederlander Organization , which controls nine theatres; and ATG Entertainment , which owns seven Broadway houses. Both musicals and straight plays on Broadway often rely on casting well-known performers in leading roles to draw larger audiences or bring in new audience members to the theatre. Actors from film and television are frequently cast for the revivals of Broadway shows or are used to replace actors leaving
8865-780: The Prudential Insurance Company of America joined the project in 1986. In 1988, the ESDC convinced Prudential to give up part of the 3 Times Square site to New 42nd Street so the New Victory Theater could have a delivery entrance. Furthermore, as part of the West Midtown special zoning district created in 1982, the New York City government had allowed new buildings in Times Square to be developed with an increased floor area ratio. To ensure
9062-476: The Roaring Twenties , borrowing from vaudeville, music hall , and other light entertainment, tended to ignore plot in favor of emphasizing star actors and actresses, big dance routines, and popular songs. Florenz Ziegfeld produced annual spectacular song-and-dance revues on Broadway featuring extravagant sets and elaborate costumes, but there was little to tie the various numbers together. Typical of
9259-555: The Thomson Reuters Building , is a 30-story skyscraper at Times Square in the Midtown Manhattan neighborhood of New York City . Located on Seventh Avenue between 42nd and 43rd Street , the building measures 555 feet (169 m) to its roof and 659 feet (201 m) to its spire. The building was designed by Fox & Fowle and developed by Rudin Management for news-media company Reuters . The site
9456-541: The Victoria Theatre , which operated from 1899 to 1915. The former theater then became the Rialto Theatre , which opened in 1916. The Rialto was rebuilt in 1935 and continued to operate until 1998, sharing a building at 1481 Broadway with several storefronts. The theater building, in its final years of operation, had a 500-seat theater and 12,000 square feet (1,100 m ) in retail. 3 Times Square
9653-409: The 1920s were lighthearted productions such as Sally ; Lady Be Good ; Sunny ; No, No, Nanette ; Harlem ; Oh, Kay! ; and Funny Face . Their books may have been forgettable, but they produced enduring standards from George Gershwin , Cole Porter , Jerome Kern , Vincent Youmans , and Rodgers and Hart , among others, and Noël Coward , Sigmund Romberg , and Rudolf Friml continued in
9850-551: The 1970s, and New 42nd Street took over the theaters in 1990. Livent leased the theaters in 1995, razing them to make way for an 1,821-seat facility named after sponsor Ford Motor Company . The Ford Center was dedicated in December 1997 and officially opened the next month. Livent filed for bankruptcy in late 1998, and the theater subsequently passed to SFX Entertainment and then Clear Channel Entertainment , which renamed it for sponsor Hilton Hotels & Resorts in 2005. The venue
10047-560: The 1970s; the Brandts renovated both venues as part of a plan to reopen both as legitimate houses. Only the Apollo ultimately reopened, in 1979; it reverted to movies in 1983. The Apollo was then renamed the Academy Theatre and became a nightclub. The current Lyric Theatre was designed by Beyer Blinder Belle (BBB) and Peter H. Kofman for Garth Drabinsky ; it opened as the Ford Center in 1998. According to Richard Blinder of BBB,
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#173277288816610244-453: The 2000s was a revival of Andrew Lloyd Webber 's Jesus Christ Superstar , which opened in April 2000. Superstar ran for 161 performances through that September. Despite the high demand for Broadway theaters, the Ford Center was not immediately booked after Superstar closed; the theater had been scheduled to host a revival of Oklahoma! , which was canceled. The problem was in part due to
10441-401: The 42nd Street entrance arises from the fact that, when the original theater was built, there were brownstone houses next to the theater, and land values on 42nd Street were high. The auditorium and stage house facades, built in 1997, are to the west of the old Lyric Theatre's facade. The auditorium structure, measuring 94 ft (29 m) long and 70 ft (21 m) tall, is just west of
10638-467: The Apollo Theatre as a legitimate venue and converting the Lyric Theatre's heavily modified interior to a 2,500-seat auditorium. The UDC opened a request for proposals for six of the theaters that October. The Liberty and Victory were to be converted into performing-arts venues for nonprofit organizations, while the Selwyn, Apollo, Lyric, and Times Square were to be converted to commercial use. By
10835-483: The Apollo and Lyric. It subsequently announced plans to renovate the eight theaters in February 1990. The New York state government acquired the theater sites that April via eminent domain . The city had planned to buy out the theaters' leases but withdrew after the 42nd Street Company indicated it would lease the theaters to another developer. Although Durst protested the move, a New York Supreme Court judge ruled that
11032-508: The Apollo's proscenium arch, box seats, and ceiling dome. The architects also preserved a medallion of Zeus from the Lyric's proscenium and three small domes from the Apollo, though they were not required to do so. The larger decorations were cut into several sections using masonry blades, while the smaller decorations were removed intact. These decorations were stored in New Jersey. A team led by Jean-Francois Furieri then restored and cleaned
11229-536: The Broadway national tour, which travels to theatres in major cities across the country. Sometimes when a show closes on Broadway, the entire production, with most if not all of the original cast intact, is relaunched as a touring company, hence the name "Broadway national tour". Some shows may even have several touring companies out at a time, whether the show is still running in New York or not, with many companies "sitting down" in other major cities for their own extended runs. For Broadway national tours of top-tier cities,
11426-619: The Broadway orchestra is governed by an agreement with the musicians' union (Local 802, American Federation of Musicians) and The Broadway League. For example, the agreement specifies the minimum size of the orchestra at the Minskoff Theatre to be eighteen, while at the Music Box Theatre it is nine. Most Broadway shows are commercial productions intended to make a profit for the producers and investors ("backers" or "angels"), and therefore have open-ended runs (duration that
11623-738: The COVID-19 shutdown, the Shubert Organization, the Nederlander Organization, and Jujamcyn had pledged to increase racial and cultural diversity in their theaters, including naming at least one theater for a Black theatrical personality. The August Wilson Theatre , owned by Jujamcyn, had been renamed after Black playwright August Wilson in 2005. The Shuberts announced in March 2022 that the Cort Theatre , which
11820-574: The Cakewalk (1898), and the highly successful In Dahomey (1902). Hundreds of musical comedies were staged on Broadway in the 1890s and early 1900s made up of songs written in New York's Tin Pan Alley involving composers such as Gus Edwards , John Walter Bratton , and George M. Cohan ( Little Johnny Jones (1904), 45 Minutes From Broadway (1906), and George Washington Jr. (1906)). Still, New York runs continued to be relatively short, with
12017-592: The Cursed Child , the run time of which had been shortened during the theater's closure. ATG and Jujamcyn Theaters agreed to merge in early 2023; the combined company would operate seven Broadway theaters, including the Lyric. Productions are listed by the year of their first performance. In 2012, Spider-Man: Turn Off the Dark achieved the box office record for the Foxwoods Theatre (and the record for
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#173277288816612214-456: The Erlanger syndicate. During this time, the play Lightnin' by Winchell Smith and Frank Bacon became the first Broadway show to reach 700 performances. From then, it would go on to become the first show to reach 1,000 performances. Lightnin' was the longest-running Broadway show until being overtaken in performance totals by Abie's Irish Rose in 1925. The motion picture mounted
12411-417: The Ford Center as "a nearly universally praised building that, with musical theater houses in short supply, Broadway and New York City needed". The editorial board of Architecture magazine said the Ford Center was one of several "glorious recent examples of preservation's virtues". A critic for The Journal News wrote that the Ford Center "shows that you can not only open a new theater, but you can also open
12608-590: The Ford Center opened, Livent had filed for chapter 11 bankruptcy protection. Broadway producers attributed the bankruptcy proceedings in part to the costs of the Ford Center's construction and of Livent's frequent full-page advertisements in The New York Times . As a result of the bankruptcy proceedings, Livent faced the prospect of selling its assets , such as the Ford Center; subsequently, several firms sought to buy Livent or its theaters. In August 1999, SFX Entertainment bought Livent's assets, including
12805-520: The Ford Center. The theater also hosted events such as a 52nd-birthday fundraiser for Hillary Clinton , then the First Lady of the United States , in 1999. Ragtime closed in early 2000, after 861 performances, due to extremely high operating costs. SFX, and with it the Ford Center, was subsequently acquired by Clear Channel Entertainment in 2000. The Ford Center's first new production of
13002-588: The Ford's large size, which made it unsuitable for small musicals, as well as the Ford's high operating costs and its difficulty in obtaining additional corporate sponsorships. Ultimately, the musical 42nd Street was revived at the Ford in May 2001. Though 42nd Street was profitable during its run at the Ford, the show's producers announced in October 2004 that the show would close due a lack of money. The musical ended at
13199-583: The Grinch Stole Christmas! was profitable during its short run, both Hot Feet and The Pirate Queen closed at a net loss, leading theatrical executives to label the theater as "cursed". Among the complaints were that the costs of renting the theater, as well as its large size, which some producers characterized as "barnlike". Young Frankenstein opened at the Hilton in November 2007; it
13396-650: The Hilton unused for an entire year. This delay was because the Hilton required extensive renovations for Spider-Man . Further issues arose in August 2009 when Spider-Man ran out of money, causing work at the Hilton to be halted, though construction quickly resumed. The opening of Spider-Man was postponed further by financing and technical issues, as well as the need to rewrite the show. The Hilton Theatre ultimately remained dark for nearly two years due to continued complications with Spider-Man . In August 2010, under an agreement with Foxwoods Resort Casino and Live Nation ,
13593-421: The Hilton's poor sight lines as a reason for his show's failure. The musical Hot Feet next opened at the Hilton in April 2006, but it closed after three months, losing money in the process. That November, Dr. Seuss' How the Grinch Stole Christmas! had a limited engagement at the Hilton. It was followed by the musical The Pirate Queen , which opened in April 2007 and ran for only 85 performances. While How
13790-457: The League confirmed that performances would begin to resume in the fall season. Springsteen on Broadway became the first full-length show to resume performances, opening on June 26, 2021, to 1,721 vaccinated patrons at the St. James Theatre . Pass Over then had its first preview on August 4, and opened on August 22, 2021, becoming the first new play to open. Hadestown and Waitress were
13987-452: The New York City offices of Thomson Reuters . Officially, the New York City Economic Development Corporation owns the structure. 3 Times Square has 30 usable floors above ground. The building measures 555 feet (169 m) to its architectural tip and 659 feet (201 m) to the top of the spire. The main roof is only 486 feet (148 m) high. 3 Times Square has 855 thousand square feet (79,400 m ) of space. The building
14184-518: The New York state government, had proposed redeveloping the area around a portion of West 42nd Street in 1981. Four towers designed by Philip Johnson and John Burgee were to be built around 42nd Street's intersections with Broadway and Seventh Avenue, including one at the present-day site of 3 Times Square. The tower on 3 Times Square's site would have been 29 stories tall with 705,000 square feet (65,500 m ). These towers would have been redeveloped by George Klein of Park Tower Realty , though
14381-492: The New York state government, then proposed redeveloping the area around a portion of West 42nd Street in 1981. The plan centered around four towers that were to be built at 42nd Street's intersections with Broadway and Seventh Avenue, developed by Park Tower Realty and the Prudential Insurance Company of America . It was delayed for several years due to lawsuits and disputes concerning the towers. From 1987 to 1989, Park Tower and Prudential hired Robert A. M. Stern to conduct
14578-604: The Opera at the Majestic Theatre became the longest-running Broadway musical, with 7,486 performances, overtaking Cats . The Phantom of the Opera closed on Broadway on April 16, 2023, soon after celebrating its 35th anniversary, after a total of 13,981 performances. Attending a Broadway show is a common tourist activity in New York. The TKTS booths sell same-day tickets (and in certain cases, next-day matinee tickets) for many Broadway and Off-Broadway shows at
14775-535: The Post was the first show to call itself a "musical comedy". Tony Pastor opened the first vaudeville theatre one block east of Union Square in 1881, where Lillian Russell performed. Comedians Edward Harrigan and Tony Hart produced and starred in musicals on Broadway between 1878 ( The Mulligan Guard Picnic ) and 1890, with book and lyrics by Harrigan and music by his father-in-law David Braham . These musical comedies featured characters and situations taken from
14972-502: The Reuters Building opened, Instinet indicated it would downsize its staff and sublet 100 to 200 thousand square feet (9,300 to 18,600 m ) at the building. Subsequently, six of Instinet's floor were listed for sublease in May 2003. Among the other tenants were pharmaceutical company Eyetech , as well as consulting firm FTI Consulting , the latter of which subleased part of its space to brokerage firm Integro. There
15169-587: The Rudin family and Reuters signed an agreement in October 1997, they realized the site was too small to accommodate an 855,000-square-foot building under zoning law. Having failed to convince Prudential to transfer development rights from a nearby site, Rudin and Reuters paid New 42nd Street $ 2.8 million for an adjacent four-story building on 43rd Street. The Rudin family and Reuters signed a modified agreement in February 1998. The administration of mayor Rudy Giuliani agreed to give Reuters tax exemptions to encourage
15366-483: The Rudins should have paid $ 4 million to $ 5.9 million for not including the escalators. By early 1998, demolition of buildings on the site of the Reuters Building was underway. Tishman Construction, the main contractor for the building, subcontracted the substructure work to Urban Foundation. The work consisted of excavating the 32,000-square-foot (3,000 m ) site to a depth of 32 feet (9.8 m). The basements of
15563-550: The Times Square Theater's facade. The old Apollo, decorated in a rose, tan, and blue color scheme with flat decorations, contained 1,194 seats on two levels. There were also four boxes, placed within ornate Palladian arches , as well as an Adam-style proscenium arch that measured 41 feet (12 m) wide and 25 feet (7.6 m) high. Both the Lyric and the Apollo were owned by the Brandt Theatres chain by
15760-576: The Town 's closure was announced, circus producer Cirque du Soleil announced that it would bring the Paramour musical-theater show to the Lyric in mid-2016. The dance-and-musical production Lord of the Dance: Dangerous Games had a limited run during late 2015, after which Paramour opened in May 2016. Harry Potter and the Cursed Child was booked for the Lyric in December 2016, and ATG asked Cirque du Soleil to relocate so
15957-503: The adjacent New Victory Theatre. New loading docks were built with 3 Times Square's construction, one of which was allocated for the New Victory. The lobby has security checkpoints with turnstiles. The office stories each have 28 to 35 thousand square feet (2,600 to 3,300 m ) of space. The floors of 3 Times Square are arranged around a mechanical core with elevators, stairways, and other functions. The elevators contain
16154-411: The ancient gods Apollo , Athena , and Hermes . Lampposts, topped by spheres, flank the oculi. On the second story, the outer bays contain rectangular windows flanked by pilasters, above which are entablatures with carved masks of comedy and tragedy. The top of the facade has a copper cornice with medallions. There is also a wrought-iron balustrade with decorations of lyres . The original theater had
16351-513: The area would not be darkened at nightfall, the city passed zoning regulations that encouraged developers to add large, bright signs on their buildings. The Durst Organization opposed the redevelopment for 15 years, citing concerns over the subsidies that were to be given to the developers, which in turn would decrease the value of the Dursts' buildings. The Dursts' opposition, along with Prudential and Park Tower's inability to secure tenants for
16548-509: The auditorium was inspired by the old Apollo. BBB initially planned to use a modern decorative scheme that contrasted with the historical design elements, but Richard Blinder said this proposal was "too diagrammatic". Lyres are used as decorative motifs throughout the interior of the new Lyric Theatre. The auditorium also includes furnishings that were constructed specifically for the new theater but were inspired by early-20th-century theaters' decorations. Drabinsky involved himself in many aspects of
16745-492: The authors and also in numerous unlicensed productions). They were imitated in New York by American productions such as Reginald Dekoven 's Robin Hood (1891) and John Philip Sousa 's El Capitan (1896), along with operas, ballets, and other British and European hits. Charles H. Hoyt 's A Trip to Chinatown (1891) became Broadway's long-run champion when it surpassed Adonis and its 603 total performances in 1893, holding
16942-412: The base. The retail space includes a lower concourse level, as well as the first three above-ground stories of the building. Because the retail space in 3 Times Square is smaller than in its predecessor building, the Rudin family decided to market the space toward large tenants. On the 43rd Street side, the Rudin family also acquired a building facing 43rd Street, which had office space and a driveway for
17139-522: The beginning of 2005 with 1,524 performances. In November 2004, Clear Channel announced that it had made a ten-year sponsorship agreement with Hilton Hotels & Resorts , with the Ford Center being renamed the Hilton Theatre. The name change happened in advance of the U.S. premiere of Chitty Chitty Bang Bang , which opened in April 2005. Chitty only lasted through the end of the year, with 285 performances; its director Frederick Zollo cited
17336-435: The beginning of the nineteenth century, the area that now comprises the Theater District was owned by a handful of families and comprised a few farms. In 1836, Mayor Cornelius Lawrence opened 42nd Street and invited Manhattanites to "enjoy the pure clean air." Close to 60 years later, theatrical entrepreneur Oscar Hammerstein I built the iconic Victoria Theater on West 42nd Street. Broadway's first "long-run" musical
17533-476: The biggest changes to the commercial theatrical landscape—on both sides of the Atlantic—over the past decade or so is that sightings of big star names turning out to do plays has [sic] gone up; but the runs they are prepared to commit to has gone down. Time was that a producer would require a minimum commitment from his star of six months, and perhaps a year; now, the 13-week run is the norm." The minimum size of
17730-550: The bill was not passed. The Save the Theatres campaign then turned their efforts to supporting the establishment of the Theater District as a registered historic district . In December 1983, Save the Theatres prepared "The Broadway Theater District, a Preservation Development and Management Plan", and demanded that each theater in the district receive landmark designation. Mayor Ed Koch ultimately reacted by creating
17927-423: The building for $ 25 million. Rudin had hired FXCollaborative (which had been renamed from Fox & Fowle) to redesign the lobby and add a 16th-story amenity area. Rudin also hired Cushman & Wakefield to market the space. The renovation came after BMO and FTI vacated large amounts of space in the building. In January 2022, Touro College and University System leased 243,305 square feet (22,603.8 m ) on
18124-471: The building had several satellite dishes, representing the building's satellite broadcasts. Fox & Fowle designed a masonry facade on the corner of Seventh Avenue and 43rd Street, as well as along 42nd Street. The architects wanted the masonry facade to relate to surrounding masonry buildings such as 1501 Broadway and the New Victory Theatre. In addition, the masonry facade contrasts with
18321-475: The building occurred on January 11, 1999. 3 Times Square and its three neighboring developments would collectively add almost 4 million square feet (370,000 m ) of office space. All four projects were being marketed with a Times Square address, which until the early 1990s had not been popular in the city's real estate market. At the time, rents for commercial space around Times Square were increasing drastically. Prudential loaned $ 270 million to Rudin for
18518-448: The building to 4 Times Square. Some critics viewed the mixture of facades as a negative attribute. Paul Goldberger of The New Yorker wrote that the building "sometimes seems like a bunch of unintegrated pieces". Ned Cramer wrote for Architecture magazine in 2000: "What they built is more of an identity crisis—a mish-mash of forms and materials utterly lacking in finesse or wit or higher meaning." Cramer concluded that describing
18715-515: The building's construction. By August 1999, the building's steel superstructure was being erected, despite a shortage in skilled ironworkers citywide. Chinese "sidewalk artists" hung their portraits on the plywood construction fence that surrounded the site, prompting the New York City Police Department to clear the artists from the sidewalk every night. The building topped out on December 10, 1999. The next month,
18912-448: The building's offices. As part of a 2021 renovation, an amenity space is being designed on the 16th floor, along a setback facing Times Square. The amenity space will have a lounge, cafe, and an event area that could seat 200 or 220 people. A library and a fitness center are also planned for the space. Outdoor spaces are also present at the eighth, 20th, and 22nd stories. The Empire State Development Corporation (ESDC), an agency of
19109-511: The building, as had been used at Fox & Fowle's previous design for 4 Times Square. The building was designed so it could collect power from fuel cells or PV panels if they were installed in the future. There are five generators on the roof, each capable of 750 kilowatts (1,010 hp), for powering Reuters's offices in case of emergencies. An additional generator powers the building's main mechanical systems during emergencies. The heating plant includes two absorption chillers . The building
19306-644: The building. Despite the September 11 attacks in Lower Manhattan shortly after the building's opening, Chase Bank took some retail space by the end of 2001. After the attacks, Instinet decided to open offices in New Jersey. Though Instinet still occupied 300,000 square feet (28,000 m ) at 3 Times Square, Reuters took some of Instinet's space. Shoe store Skechers had signed for another retail unit by mid-2002, and Europa Cafe also took some retail space. The Prudential sign at Seventh Avenue and 42nd Street started illuminating in December 2002. Not long after
19503-405: The current theater's design had to conform with preservation guidelines because it was part of a city-owned district controlled by New 42nd Street . As such, the theater incorporates major architectural elements and structures from both the old Lyric's facade and the Apollo's interior. The interior of the old Lyric was too badly deteriorated for most of the individual elements to be restored. Both of
19700-471: The curtain wall on Seventh Avenue. The corner of Seventh Avenue and 42nd Street has a seven-story cylindrical "rotunda", which was intended to attract pedestrians to the retail base. The rotunda is made of cast stone and architectural terracotta . The main entrance to the building is through the lobby, accessed from the middle of the Seventh Avenue facade. The lobby wall originally contained view of
19897-422: The decade ended with critics and audiences giving mixed signals." Ken Bloom observed that "The 1960s and 1970s saw a worsening of the area [Times Square] and a drop in the number of legitimate shows produced on Broadway." By way of comparison, in the 1950 to 1951 season (May to May) 94 productions opened on Broadway; in the 1969 to 1970 season (June to May) there were 59 productions (fifteen were revivals). In
20094-541: The design "is decent, well mannered and deferential, and if you were a gentleman, you would tip your hat." Several architectural critics pointed out the use of masonry on some parts of the building and glass elsewhere. William Morgan wrote for Oculus : "...the Reuters building is too fussy, too busy, and laden with too many historical references. But it is also a lot of fun; glitzy is appropriate here." Joseph Giovannini of New York magazine expressed his appreciation for
20291-451: The design, saying that "the Reuters Building does not strive to be a perfect whole" but was instead influenced by its setting. Giovannini likened it to a "fraternal twin" of 4 Times Square, adding that 3 Times Square "fits seamlessly here because Fox & Fowle has opened the normally closed skyscraper form to a part of the city that’s already layered in short and tall, new and old buildings". Karrie Jacobs of New York magazine also likened
20488-433: The development of the $ 400 million headquarters. This consisted of a $ 12.5 million, 20-year sales tax exemption on materials and equipment, as well as a $ 13.5 million exemption, to be granted if Reuters created new jobs during this time. The tax breaks were controversial, with one critic saying that Times Square had become the "corporate welfare capital of the world". As part of 3 Times Square's construction, Rudin Management
20685-460: The early 1980s. The LPC started to consider protecting theaters, including the Apollo and Lyric theaters, as landmarks in 1982, with discussions continuing over the next several years. While the LPC granted landmark status to many Broadway theaters starting in 1987, it deferred decisions on the exterior and interior of the Lyric Theatre, as well as the interior of the Apollo Theatre. Further discussion of
20882-584: The east. Other nearby buildings include the St. James Theatre and Hayes Theater to the northwest; 229 West 43rd Street and 1501 Broadway to the north; 1500 Broadway to the northeast; One Times Square to the east; the Times Square Tower and 5 Times Square to the southeast, and the New Amsterdam Theatre to the south. The surrounding area is part of Manhattan 's Theater District and contains many Broadway theaters . In
21079-628: The effort. At Papp's behest, in July 1982, a bill was introduced in the 97th Congress , entitled "H.R.6885, A bill to designate the Broadway/Times Square Theatre District in the City of New York as a national historic site". The legislation would have provided certain U.S. government resources and assistance to help the city preserve the district. Faced with strong opposition and lobbying by Mayor Ed Koch's Administration and corporate Manhattan development interests,
21276-530: The end of the year, the plans were threatened by a lack of money. In early 1989, several dozen nonprofit theater companies submitted plans to the UDC for the takeover of six theaters. Most of the bids were for the Liberty and Victory, but the Selwyn, Apollo, Lyric, and Times Square theaters received 13 bids between them. That year, The Durst Organization acquired the leases to eight theaters in Times Square, including
21473-449: The entire Broadway production is transplanted almost entirely intact and may run for many months (or years) at each stop. For example, the first U.S. tour of The Phantom of the Opera required 26 53-foot-long (16.1 m) semi-trailers to transport all its sets, equipment, and costumes, and it took almost 10 days to properly unload all those trucks and install everything into a theater. 3 Times Square 3 Times Square , also known as
21670-499: The entrance because of its reduced size. 3, 4, and 5 Times Square and the Times Square Tower comprise a grouping of office buildings that were developed at Times Square's southern end in the late 1990s and early 2000s. The surrounding area is part of Manhattan 's Theater District and contains many Broadway theaters . The site on the northwest corner of 42nd Street and Seventh Avenue had historically been occupied by
21867-437: The entrance. There is also a stage house at the far west end of the site, measuring 100 ft (30 m) tall. Originally, a sign measuring 40 ft (12 m) tall was placed atop the stage house. Both the auditorium and the stage house contain prefabricated concrete panels on their exteriors, each measuring 12 by 20 ft (3.7 by 6.1 m). The panels used on the auditorium are covered in brick, while those in front of
22064-456: The everyday life of New York's lower classes and represented a significant step forward from vaudeville and burlesque, towards a more literate form. They starred high-quality professional singers ( Lillian Russell , Vivienne Segal , and Fay Templeton ), instead of the amateurs, often sex workers, who had starred in earlier musical forms. As transportation improved, poverty in New York diminished, and street lighting made for safer travel at night,
22261-495: The existing buildings. The Rialto was thus renovated in 1995 as part of the interim plan for Times Square. Klein ceded decision-making power for the sites to Prudential, which decided to exit the real-estate market altogether, selling off all four sites. Prudential and Klein dissolved their partnership in 1996. The same year, Douglas Durst acquired the site at the northeast corner of Broadway and 42nd Street, and he developed 4 Times Square there. Prudential decided to market
22458-412: The facade is a curtain wall with a curve pointing southwest toward the nearby theaters on 42nd Street. The curved wall was intended to represent Reuters's corporate identity. At the top of the facade's southeastern corner is an illuminated blue wedge. Originally, this wedge had the Reuters logo. The wedge's presence allowed views of the nearby 5 Times Square from Times Square itself. The roof of
22655-488: The facade, like those at One Times Square, but Fox & Fowle ultimately decided to use full-screen displays rather than zippers. The signs were designed by Edwin Schlossberg 's firm, though George Stonbely helped make the signs. Advertising agency R/GA designed the programming for the signage. Reuters and subsidiary Instinet were allocated 15,169 square feet (1,409.2 m ) of signage. The Reuters sign,
22852-467: The first musicals to resume performances on September 2, 2021. The 74th Tony Awards were also postponed; the Tony nominations were announced on October 15, 2020, and took place on September 26, 2021. On July 30, 2021, it was announced that all Broadway theaters required attendees to provide proof of full COVID-19 vaccination . The rule applied to guests ages 12+. Those under age 12 were required to provide
23049-506: The first previews of Spider-Man "an eon in a Broadway timetable"; the preview period was itself the longest in Broadway history. In May 2013, during the run of Spider-Man , British theater operator Ambassador Theatre Group (now ATG Entertainment ) paid $ 60 million to lease the Foxwoods from New 42nd Street for up to 60 years. The transaction marked ATG's first United States acquisition. That November, Spider-Man announced it would close at
23246-465: The first two decades of the 20th century, eleven venues for Legitimate theatre were built within one block of West 42nd Street between Seventh and Eighth Avenues. These venues were mostly converted to movie theaters by the 1930s, and many of them had been relegated to showing pornography by the 1970s. The current Lyric Theatre occupies the sites of the Lyric Theatre , built on the eastern half of
23443-456: The former theaters' lobbies to 42nd Street were retained when the Ford Center was built. While the Apollo's lobby to the west kept its bas-relief sculptures and black-and-white marble decorations, the old Lyric's lobby to the east had lost all of its decoration. Under the lobby is a lounge intended for premium-ticket holders. The lounge, covering 850 sq ft (79 m), was originally monitored by three attendants and could be used before
23640-451: The fourth-floor newsroom. The lobby on Seventh Avenue is being redesigned with a triple-height glass wall as of 2021 . The glass wall contains a screen that is intended to refract light from other parts of Times Square. According to William Rudin of Rudin Management, the lobby was redesigned as a "sanctuary from all that's happening outside". The windows allow natural light to illuminate the offices, though it also serves to deflect much of
23837-440: The heat energy. According to Robert Fox of Fox & Fowle, the walls blocked heat so efficiently that, when considering the amount of heat generated by the building's occupants, the building did not need a heating system even during winter. The walls deflect the ultraviolet rays from sunlight. William Rudin had initially been opposed to exterior signage on 3 Times Square's facade. He said he changed his mind after seeing that
24034-798: The highest commercial level of live theater in the English-speaking world . While the Broadway thoroughfare is eponymous with the district, it is closely identified with Times Square . Only three theaters are located on Broadway itself: Broadway Theatre , Palace Theatre , and Winter Garden Theatre . The rest are located on the numbered cross streets, extending from the Nederlander Theatre one block south of Times Square on West 41st Street, north along either side of Broadway to 53rd Street , and Vivian Beaumont Theater , at Lincoln Center on West 65th Street. While exceptions exist,
24231-494: The highest single-week gross of any show in Broadway history, at that time). The production grossed $ 2,941,794 over nine performances at 100.03% capacity for the week ending January 1, 2012. On its third week of previews, Harry Potter and the Cursed Child had the highest single-week gross reported by a non-musical play in Broadway history, grossing $ 2,138,859 over eight performances for the week ending April 8, 2018. As of January 2024, Cursed Child 's largest single gross
24428-567: The interior would be modified. Mayor Ed Koch wavered in his support of the plan, criticizing it as a "Disneyland on 42nd Street". Subsequently, Hugh Hardy conducted a report on 42nd Street's theaters in 1980. His report, in conjunction with a movement opposing the demolition of the nearby Helen Hayes and Morosco theaters, motivated the New York City Landmarks Preservation Commission (LPC) to survey fifty of Midtown Manhattan's extant theaters in
24625-405: The landmark designations was delayed for several decades. In late 2015, the LPC hosted public hearings on whether to designate the Apollo, the Lyric, and five other theaters as landmarks. The LPC rejected the designations in February 2016 because the theaters were already subject to historic-preservation regulations set by the state government. The Urban Development Corporation (UDC), an agency of
24822-453: The lengthened proscenium, as well as for damaged sections of plasterwork throughout the theater; plaster was then poured over the armatures. Thirty-six holes were drilled into the ceiling so trusses could be hung for productions. The rigging system consists of 90 line sets perpendicular to the proscenium. The stage is designed to accommodate large musicals, measuring about 55 ft (17 m) deep and about 100 ft (30 m) wide. When
25019-406: The lower balcony is labeled the dress circle. The orchestra level is slightly raked and is composed of concrete over a corrugated metal deck. Both of the balconies are eight rows deep and are slightly raked. The Lyric's seats are larger and deeper than in typical Broadway theaters; each seat is up to 22 in (560 mm) wide and the rows are spaced 34.5 in (880 mm) apart. The rear wall
25216-503: The mezzanine. At the top of the stair is a medallion of the Greek god Zeus . The rotunda's walls are covered with canvas panels, designed to imitate the look of cut stone. Mariuca Brancoveanu designed the rotunda's mosaic floor, which contains depictions of the masks on the original Lyric's facade, surrounded by a mosaic border. The mosaic decoration is composed of 172,800 marble pieces covering 650 sq ft (60 m). The capitals of
25413-557: The middle-class, variety shows in concert saloons for men of the working class and the slumming middle-class." The plays of William Shakespeare were frequently performed on the Broadway stage during the period, most notably by American actor Edwin Booth who was internationally known for his performance as Hamlet . Booth played the role for a famous 100 consecutive performances at the Winter Garden Theatre in 1865 (with
25610-450: The most efficient filters on the MERV scale. Air filters have been included in the building since its original design. Structurally, the underlying rock is capable of supporting 40 short tons per square foot (390 t/m ), which obviated the need for caissons in the foundation . There is about 79,000 square feet (7,300 m ) or 80,000 square feet (7,400 m ) of retail space at
25807-418: The new Lyric's design when it was built. The lobby of the new Lyric Theatre is on the east side of the theater, extending from 42nd to 43rd Street, with an elliptical rotunda on 43rd Street. The floor, dome, columns, and staircases of the rotunda were brand-new elements constructed for the Ford Center. The Italian-marble staircase rises from one side of the rotunda and splits into two flights, wrapping around to
26004-420: The next sixteen years. However, smaller vaudeville and variety houses proliferated, and Off-Broadway was well established by the end of the nineteenth century. A Trip to Coontown (1898) was the first musical comedy entirely produced and performed by African Americans in a Broadway theatre (inspired largely by the routines of the minstrel shows ), followed by the ragtime -tinged Clorindy: The Origin of
26201-567: The north, 1500 Broadway to the northeast, One Times Square and 4 Times Square to the southeast, the Times Square Tower and 5 Times Square to the south, and the New Amsterdam Theatre to the southwest. An entrance to the New York City Subway 's Times Square–42nd Street station , served by the 1 , 2 , 3 , 7 , <7> , N , Q , R , W , and S trains,
26398-557: The number of potential patrons for the growing number of theatres increased enormously. Plays could run longer and still draw in the audiences, leading to better profits and improved production values. As in England, during the latter half of the century, the theatre began to be cleaned up, with less prostitution hindering the attendance of the theatre by women. Gilbert and Sullivan 's family-friendly comic opera hits, beginning with H.M.S. Pinafore in 1878, were imported to New York (by
26595-529: The office space was signed for. About 50,000 square feet of retail space and 15,000 square feet (1,400 m ) of signs remained to be leased. The Instinet trading floor opened on May 7, 2001, with 700 employees. Reuters opened its 19th-floor newsroom two weeks later on May 22. The Reuters headquarters officially opened on June 4, 2001, with speeches from former U.S. Treasury secretary Lawrence Summers and former UN ambassador Richard Holbrooke . In addition to Instinet's employees, Reuters had 1,100 workers at
26792-447: The old buildings on the site, which extended 10 feet (3.0 m) deep, were removed. The excavation process was complicated by the presence of two nearby historic structures, the subway tunnels, and the three streets bordering the site. While the underlying rock was strong enough that it could bear the weight of the building, Urban Foundation reinforced the foundations of the nearby buildings with concrete. A groundbreaking ceremony for
26989-457: The old theaters' interiors were dismantled to make way for the current theater, but an office wing on 42nd Street was preserved. The new Lyric Theatre retains the ornate facades of Koehler's original Lyric Theatre on 42nd and 43rd Street. The 43rd Street facade is divided vertically into five bays . At the center of the facade are three arched doorways topped by corbels . These are flanked by two additional doorways, which are topped by panels with
27186-464: The original Lyric Theatre's marquee on 42nd Street was removed in 1995 during the reconstruction of the New Victory Theater. Even though the LPC had not designated the Apollo or Lyric theaters as landmarks, parts of the buildings were still subject to preservation guidelines. In conformance with these guidelines, Drabinsky and architect Peter H. Kofman presented their proposal for the new theater in December 1995. The plans called for preserving much more of
27383-556: The performers, or temporary availability of a theatre between the end of one production and the beginning of another. However, some shows with planned limited engagement runs may, after critical acclaim or box office success, extend their engagements or convert to open-ended runs. This was the case with 2007's August: Osage County , 2009's God of Carnage , 2012's Newsies , and 2022's Take Me Out . Historically, musicals on Broadway tend to have longer runs than "straight" (i.e., non-musical) plays. On January 9, 2006, The Phantom of
27580-436: The planters could turn into projectiles during vehicular attacks. Reuters merged in 2007 with Canadian media company Thomson Corporation to form Thomson Reuters , and some Thomson offices relocated to 3 Times Square. The lower stories' retail space was taken up by an AT&T phone store, as well as temporary pop-up stores in the 2010s. After Bain & Company announced its plans to relocate in late 2013, it subleased
27777-559: The plaster decorations off-site. By December 1996, the four-story facade of the old Lyric Theatre was the only portion of the two old theaters that was left in place. The facade was shored up using scaffolding and a steel framework. The next month, the Ford Motor Company announced it would sponsor the theater, which would become the Ford Center for the Performing Arts. According to the New York Daily News , this
27974-431: The plaster. The ceiling contains the Apollo Theatre's original dome, which is surrounded by a newer plaster ring to make it appear larger. The ceiling contains six chandeliers, four over the orchestra and two over the boxes; their design is inspired by the old Apollo's chandeliers. Above the second balcony are three smaller domes, salvaged from the old Apollo Theatre and painted in gold leaf. The new Lyric's interior retains
28171-468: The plays of George Bernard Shaw , and Katharine Cornell in such plays as Romeo and Juliet , Antony and Cleopatra , and Candida . In 1930, Theatre Guild 's production of Roar, China! was Broadway's first play with a majority Asian cast. As World War II approached, a dozen Broadway dramas addressed the rise of Nazism in Europe and the issue of American non-intervention. The most successful
28368-468: The previous theaters were being installed by that August. Upon its completion, the Ford Center had 1,821 seats, making it Broadway's second-largest venue after the Gershwin Theatre . Drabinsky, New York governor George Pataki , mayor Rudy Giuliani , and several theatrical personalities dedicated the Ford Center for the Performing Arts on December 12, 1997. Summarizing the reactions from architectural and theatrical critics, The New York Times characterized
28565-423: The production plays), meaning that the length of their presentation is not set beforehand, but depends on critical response, word of mouth, and the effectiveness of the show's advertising, all of which determine ticket sales. Investing in a commercial production carries a varied degree of financial risk. Shows need not make a profit immediately; should they make their "nut" (weekly operating expenses), or lose money at
28762-645: The productions of Rodgers and Hammerstein , became enormously influential forms of American popular culture " and contributed to making New York City the cultural capital of the world . New York City's first significant theatre was established in the mid-18th century, around 1750, when actor-managers Walter Murray and Thomas Kean established a resident theatre company at the Theatre on Nassau Street in Lower Manhattan , which held about 280 people. They presented William Shakespeare 's plays and ballad operas such as The Beggar's Opera . In 1752, William Hallam sent
28959-499: The proposed buildings, led government officials to allow Prudential and Park Tower to postpone the project in 1992. By then, Prudential had spent $ 300 million on condemning the sites through eminent domain . The partners retained the right to develop the sites in the future, and the ESDC's zoning guidelines remained in effect. In exchange for being permitted to delay construction of the sites until 2002, Prudential and Park Tower were compelled to add stores and install large signage on
29156-508: The proscenium arch from the Apollo, which was expanded significantly when the new theater was built. The proscenium opening in the new theater is 50 ft (15 m) wide, compared to 30 ft (9.1 m) in the old Apollo. The new theater's proscenium measures around 31 ft (9 m) high. To accommodate this, the top of the proscenium arch was widened by about 8 ft (2.4 m), while its sides were lengthened by 4 to 5 ft (1.2 to 1.5 m). New steel armatures were built for
29353-437: The rotunda's columns are decorated with gilded guilloche reliefs that depict light bulbs. The dome of the rotunda was taken from the Apollo Theatre and measures 39 by 28 ft (11.9 by 8.5 m). The mezzanine level, overlooking the lobby, contains wrought-iron railings with depictions of lyres. The lobby and auditorium are separated by vestibules with doors at each end, with 2 in-thick (5.1 cm) fabric panels. This
29550-531: The run ending just a few months before Booth's brother John Wilkes Booth assassinated Abraham Lincoln ), and would later revive the role at his own Booth's Theatre (which was managed for a time by his brother Junius Brutus Booth Jr. ). Other renowned Shakespeareans who appeared in New York in this era were Henry Irving , Tommaso Salvini , Fanny Davenport , and Charles Fechter . Theatre in New York moved from Downtown gradually to Midtown Manhattan , beginning around 1850, seeking less expensive real estate. At
29747-466: The same name as one of its predecessor theaters, the current Lyric Theatre was built almost entirely from scratch, though many parts of the old theaters were preserved to comply with government regulations. The current theater retains the original Lyric facade on 43rd Street, as well as a smaller arched facade on 42nd Street . The auditorium and stage house are placed within an entirely new structure covered with concrete and brick panels. The lobby contains
29944-473: The season. This is done in order to maximize access to their target audience. Most Broadway producers and theatre owners are members of The Broadway League (formerly "The League of American Theatres and Producers"), a trade organization that promotes Broadway theatre as a whole, negotiates contracts with the various theatrical unions and agreements with the guilds, and co-administers the Tony Awards with
30141-492: The signage on the Morgan Stanley Building , several blocks north, had increased the value of that building. Furthermore, the New York state government required the building to contain at least 14,000 square feet (1,300 m ) of signage. Ultimately, 3 Times Square was designed with approximately 34,000 square feet (3,200 m ) of signage. There were originally supposed to be numerous news zippers on
30338-577: The site in 1903, and the Apollo Theatre , built to the west in 1920. The Lyric was designed in the Beaux-Arts style, while the Apollo had decorations in the Adam style . Both theaters had entrances from 42nd Street, flanking the Times Square Theater, although their auditoriums were on 43rd Street. When the theaters were built, 42nd Street was generally considered an upscale address. The old Lyric
30535-411: The sites could be acquired by condemnation . A nonprofit organization, New 42nd Street , was formed in September 1990 to restore six of the theaters and find uses for them. Government officials hoped that development of the theaters would finally allow the construction of the four towers around 42nd Street, Broadway, and Seventh Avenue. In 1992, New 42nd Street received a $ 18.2 million grant for restoring
30732-527: The six theaters. By the next year, there were proposals to open an information center in either the Apollo or the Lyric. After Disney committed to restoring the New Amsterdam Theatre in 1994, most of the other theaters around 42nd Street were quickly leased. Garth Drabinsky , president of Canadian company Livent , toured the Apollo and Lyric in January 1994. At the time, he was looking for
30929-447: The southern sidewalk between Eighth Avenue and Seventh Avenue , at the southern end of Times Square in the Midtown Manhattan neighborhood of New York City . The land lot has an area of 24,176 sq ft (2,246.0 m) and a frontage of 219 ft 4 in (66.85 m) on 43rd Street. Most of the theater is on a 100 ft-deep (30 m) site on 43rd Street, but the theater has wings extending to 42nd Street , making
31126-470: The space to BMO. In 2018, Thomson Reuters subleased some of its space to Kind Snacks , a manufacturer of protein bars and health foods. By October 2020, Thomson Reuters was looking to sell its 50 percent stake in the building, which it co-owned with Rudin Management. With Reuters's stake listed at $ 800 per square foot ($ 8,600/m ), this placed the building's valuation at about $ 700 million. Rudin Management announced in April 2021 that it would be renovating
31323-470: The stage for 657 performances. Chinatown itself was surpassed by the musical Irene (1919) in 1921 as the longest-running Broadway musical, and even earlier, in March 1920, by Lightnin' (1918) as the longest-running Broadway show. In 1896, theatre owners Marc Klaw and A. L. Erlanger formed the Theatrical Syndicate , which controlled almost every legitimate theatre in the U.S. for
31520-417: The stage house are left exposed. These panels do not contain any windows and are mounted directly onto the theater's steel superstructure . Behind the panels are noise-reducing rubber pads. Roger Morgan Studio was responsible for the interior design of the new Lyric Theatre. The modern theater's new design elements blend with its historical elements; the design of the lobby was inspired by the old Lyric, while
31717-435: The stage house. The dressing rooms, as well as various backstage areas, are placed in the basement to free up space for the stage. The City at 42nd Street plan was announced in December 1979 as part of a proposal to restore West 42nd Street around Times Square. Under the plan, the old Apollo Theatre would continue to be used as a legitimate theater, operated by Brandt Theatres. The Lyric Theatre's facade would be restored, but
31914-419: The street at 4 Times Square. Advertisers could choose between splitting their advertisement across the two buildings, running the same ad across both buildings, or displaying different messages on either building. Following the September 11 attacks, Reuters had placed 13 planters on the sidewalk to protect the building against car bombs. The planters were removed in late 2006 after counterterrorism experts said
32111-511: The surrounding section of Seventh Avenue was closed temporarily after a debris and a piece of wood fell from the construction site. Reuters ultimately expanded its space to 625,000 square feet (58,100 m ). The vacant office space was taken by Bain & Company , which leased 50,000 square feet (4,600 m ) in February 2000, and the Bank of Montreal (BMO), which leased 102,000 square feet (9,500 m ) that June. After BMO's lease, all of
32308-434: The term "Broadway theatre" is used predominantly to describe venues with seating capacities of at least 500 people. Smaller theaters in New York City are referred to as off-Broadway , regardless of location, while very small venues with fewer than 100 seats are called off-off-Broadway , a term that can also apply to non-commercial, avant-garde , or productions held outside of traditional theater venues. The Theater District
32505-404: The theater could be renovated. When Paramour closed in April 2017, it had run for 366 performances. During 2017 and early 2018, in preparation for Cursed Child 's opening, the theater was renovated for $ 33 million. The changes included the relocation of the main entrance from 42nd to 43rd Street. A large black wing was added on the 43rd Street facade, while a depiction of a child in a nest
32702-418: The theater was built, Drabinsky specified that the fly loft had to be 100 ft (30 m) high, and the stage house was to contain dressing rooms for 75 performers. To maximize space within the stage house, its support columns are embedded into the western wall, adjoining the Selwyn (American Airlines) Theatre. Such columns are typically freestanding, but this design added 8 in (200 mm) of depth to
32899-416: The theater was renamed the Foxwoods Theatre for three years. According to the casino's chief marketing officer, the casino had been especially interested in the theater because of the upcoming show. Previews commenced in December 2010, and Spider-Man officially opened on June 14, 2011, after seven months of previews. The New York Times called the two-year delay between the closure of Young Frankenstein and
33096-438: The theater. While the combined theater was initially advertised as a restoration of the two existing theaters, the former venues were ultimately completely demolished. Beyer Blinder Belle and Peter Kofman were hired to design the new, larger theater, construction of which began in June 1996. About 190 short tons (170 long tons; 170 t) of plaster decorations inside the two former theaters were removed for restoration, including
33293-430: The theaters' original detail than was required. The next month, Drabinsky announced further details of the project, which was to cost $ 22.5 million. Livent's new theater would not require public subsidies, If it was completed before December 1997, the theater would qualify for a tax credit given to new developments in Times Square, which would be worth $ 4–5 million. In addition, Livent would not pay any real-estate taxes on
33490-534: The theatres. Since colored bulbs burned out too quickly, white lights were used, and Broadway was nicknamed "The Great White Way". In August 1919, the Actors' Equity Association demanded a standard contract for all professional productions. After a strike shut down all the theatres, the producers were forced to agree. By the 1920s, the Shubert Brothers had risen to take over the majority of the theatres from
33687-481: The theatrical producer and director who established The Public Theater , led the "Save the Theatres" campaign. It was a not-for-profit group supported by the Actors Equity union to save the theater buildings in the neighborhood from demolition by monied Manhattan development interests. Papp provided resources, recruited a publicist and celebrated actors, and provided audio, lighting, and technical crews for
33884-405: The third to ninth floors, allowing the college to consolidate seven of its schools at one location. As part of the lease, a separate entrance would be built at Seventh Avenue and 43rd Street, and staircases, classrooms, laboratories, and meeting areas would be built within the college's space. When the building plans were announced in 1998, Herbert Muschamp wrote for The New York Times that
34081-464: The three other sites after the successful development of 4 Times Square. In March 1997, Prudential indicated its intent to sell the sites' development rights or lease the sites to developers. Among the interested developers was Durst, who was negotiating for the northwest corner of 42nd Street and Seventh Avenue. Durst had hired Fox & Fowle , architects of 4 Times Square, to design an office building of up to 800,000 square feet (74,000 m ). He
34278-461: The time, the average age of theatergoers was 40.4; nearly two-thirds of the audience were women; and 29% identified as a racial minority. The classification of theatres is governed by language in Actors' Equity Association contracts. To be eligible for a Tony, a production must be in a house with 500 seats or more and in the Theater District, which are the criteria that define Broadway theatre. Off-Broadway and off-off-Broadway shows often provide
34475-486: The total depth of the site 200 ft (61 m). The two wings on 42nd Street flank the 94-foot-wide (29 m) Times Square Theater ; the western wing is 11 feet 5 inches (3.48 m) wide, while the eastern wing is 20 feet (6.1 m) wide. The Lyric Theatre is adjacent to the Todd Haimes Theatre to the west, the Times Square and New Victory theaters to the south, and 3 Times Square to
34672-568: The twenties, there were 70–80 theaters, but by 1969, there were 36 left. During this time, many Broadway productions struggled due to low attendance rates, which resulted in perceived mediocrity among such plays. For this reason, the Theatre Development Fund was created with the purpose of assisting productions with high cultural value that likely would struggle without subsidization, by offering tickets to those plays to consumers at reduced prices. In early 1982, Joe Papp ,
34869-568: The vein of Victor Herbert. Live theatre has survived the invention of cinema. Leaving these comparatively frivolous entertainments behind and taking the drama a step forward, Show Boat premiered on December 27, 1927, at the Ziegfeld Theatre . It represented a complete integration of book and score, with dramatic themes, as told through the music, dialogue, setting, and movement, woven together more seamlessly than in previous musicals. It ran for 572 performances. The 1920s also spawned
35066-692: The war's end, theatre resumed in 1798, when the 2,000-seat Park Theatre was built on Chatham Street on present-day Park Row . A second major theatre, Bowery Theatre , opened in 1826, followed by others. By the 1840s, P.T. Barnum was operating an entertainment complex in Lower Manhattan. In 1829, at Broadway and Prince Street, Niblo's Garden opened and soon became one of New York's premier nightspots. The 3,000-seat theatre presented all sorts of musical and non-musical entertainments. In 1844, Palmo's Opera House opened and presented opera for only four seasons before bankruptcy led to its rebranding as
35263-421: The words "Music" and "Drama". On the second floor, the center of the facade contains a balustrade and three arched windows, which are flanked by banded columns. Above these windows are busts of W. S. Gilbert , Arthur Sullivan , and Reginald De Koven . There are three oculi above the arched windows, which are surrounded by floral wreaths and topped by keystones that depict lions' heads. The oculi contain heads of
35460-519: Was Lillian Hellman 's Watch on the Rhine , which opened in April 1941. After the lean years of the Great Depression , Broadway theatre had entered a golden age with the blockbuster hit Oklahoma! , in 1943, which ran for 2,212 performances. According to John Kenrick 's writings on Broadway musicals, "Every season saw new stage musicals send songs to the top of the charts. Public demand,
35657-539: Was 14.77 million in 2018–2019, compared to 13.79 million in 2017–2018. The average age of the Broadway audience in the 2017–18 theater season was 40, the lowest it had been in nearly two decades. By 2018, about 20% of Broadway tickets were sold to international visitors, although many visitors reported not being able to use their tickets. In 2022–2023, the first full season since the COVID-19 pandemic, Broadway theaters sold 12.3 million tickets, of which 35% were to local residents and 17% to international visitors. At
35854-644: Was a 50-performance hit called The Elves in 1857. In 1870, the heart of Broadway was in Union Square , and by the end of the century, many theatres were near Madison Square . Theatres arrived in the Times Square area in the early 1900s, and the Broadway theatres consolidated there after a large number were built around the square in the 1920s and 1930s. New York runs continued to lag far behind those in London, but Laura Keene 's "musical burletta" The Seven Sisters (1860) shattered previous New York records with
36051-607: Was added on 42nd Street. The Lyric was decorated with motifs from the Harry Potter franchise and was reduced to 1,622 seats, bringing the theater's capacity closer to that of other large Broadway theaters such as the Majestic , St. James , and Broadway . Cursed Child opened on April 22, 2018, and it ran until all Broadway theaters temporarily closed on March 12, 2020 , due to the COVID-19 pandemic . The Lyric reopened on November 12, 2021, with performances of Harry Potter and
36248-435: Was built using parts of two former theaters on the site: the Apollo Theatre , built in 1920 to a design by Eugene De Rosa , and the old Lyric Theatre , built in 1903 to a design by Victor Hugo Koehler. The theater contains 1,622 seats across three levels and is operated by ATG Entertainment . The theater building is owned by the city and state governments of New York and was developed by New 42nd Street . Despite having
36445-653: Was compelled to add a new entrance to the Times Square–42nd Street station, with a stairwell at least 12 feet (3.7 m) wide, as well as two escalators. In April 1998, the Metropolitan Transportation Authority (MTA) allowed the Rudin family to be exempt from adding escalators in exchange for a $ 1.3 million payment. In addition, the MTA would pay for a canopy above the entrance for $ 250,000. An MTA inspector subsequently alleged that
36642-545: Was controversy in October 2003 when Reuters refused to air an advertisement by the Methodist Episcopal Church , though Reuters ultimately reversed its policy prohibiting religious advertising. The next year, Chase added a sign around the rotunda at Seventh Avenue and 42nd Street. Reuters announced a partnership with Nasdaq in 2006, in which companies could display advertisements across both 3 Times Square's northeast corner and Nasdaq MarketSite across
36839-497: Was designed by Fox & Fowle and developed by the Rudin family under Rudin Management . Swanke Hayden Connell Architects designed the interiors. Severud Associates was the structural engineer, while Tishman Construction was the main contractor. Other companies involved with the project included geotechnical consultant Langan Engineering, elevator contractor Otis Worldwide , and mechanical, electrical, and plumbing engineer Jaros, Baum & Bolles . The building serves as
37036-565: Was designed by Victor Hugo Koehler and constructed by the Shubert brothers for composer Reginald De Koven . It featured performers such as Fred Astaire , the Marx Brothers , and Douglas Fairbanks until it was converted to a movie theater in 1934. The exterior of the old Lyric still largely survives within the current theater. The interior decorative scheme was relatively plain. The old Lyric contained three levels of seating, topped by
37233-404: Was discussing with news agency Reuters, publisher Ziff Davis , and financial firm Morgan Stanley as possible anchor tenants for a building on that site. Klein started discussing a possible partnership with Durst on the development of the site, but Durst's proposal did not succeed. By August 1997, Reuters had become the primary contender for the site, planning a headquarters there. The company
37430-515: Was intended to minimize disruption from guests who left early or arrived late. In venues where the lobbies and auditoriums are directly connected, light and noise from the lobby could disrupt ongoing performances. The old Lyric's lobby connected both of the entrances, on 42nd and 43rd Streets. The old Apollo's lobby from 42nd Street was divided into two sections: an outer portion with rose-and-red marble walls and an Adam style plaster ceiling, and an inner portion with black-and-white marble walls. Both of
37627-743: Was looking to consolidate over 1,800 workers from 13 locations in New York City. The following month, Reuters enlisted Rudin Management as its development partner. The building was to be 32 stories high and contain 855,000 square feet (79,400 m ). The Rudin family had agreed to lease out some space that Reuters would not occupy. Reuters planned to occupy 506,000 square feet (47,000 m ), while Rudin planned to lease out about 330,000 square feet (31,000 m ) of unused office space and 80,000 square feet (7,400 m ) of retail space. The development would make Reuters one of several large companies to build their U.S. headquarters in Manhattan. After
37824-419: Was one of the few shows to continue operating through the 2007 Broadway stagehand strike , which occurred shortly after the opening. The musical, which ran for 485 performances through January 2009, was shuttered amid the financial crisis of 2007–2008 . The musical Spider-Man: Turn Off the Dark was booked for the theater shortly afterward, although previews were not expected to start until early 2010, leaving
38021-511: Was originally taken by Reuters. The lowest three stories contain retail space and an entrance to the Times Square subway station . During the 1980s and early 1990s, Park Tower Realty and the Prudential Insurance Company of America had planned to develop a tower for the site as part of a wide-ranging redevelopment of West 42nd Street. After the successful development of the nearby 4 Times Square , Reuters proposed consolidating its headquarters at Times Square in 1997, enlisting Rudin Management as
38218-405: Was renamed after Foxwoods Resort Casino in 2010 as part of a partnership with Live Nation . ATG acquired the theater in 2013 and renamed it the Lyric the following year. The Lyric's capacity was reduced in a 2017 renovation because of complaints about the theater's excessive size, which had caused several of the theater's productions to lose money. The Lyric Theatre is at 214 West 43rd Street, on
38415-444: Was the first corporate sponsorship of a Broadway theater "in most theatergoers' memory", as Broadway theaters were typically named for actors or theater operators rather than companies. Work progressed quickly so the theater could be finished by the end of 1997. The steel skeleton was being erected by February 1997 and the prefabricated facade panels were shipped from Canada after the roof was installed in June. The decorative details from
38612-663: Was under renovation at the time, would be renamed after actor James Earl Jones . In June 2022, the Nederlanders announced that the Brooks Atkinson Theatre would be renamed after Lena Horne , The James Earl Jones Theatre was rededicated in September 2022, while the Lena Horne Theatre was rededicated that November. Although there are some exceptions, shows with open-ended runs generally have evening performances Tuesday through Saturday, with
38809-434: Was used to display graphics, financial information, and other data. Rudin rented out another 12,769 square feet (1,186.3 m ) of signage. Some 6,000 square feet (560 m ) was for Prudential Financial , which had funded the project. Prudential's sign is placed at Seventh Avenue and 42nd Street and consists of five types of illumination. It had a logo measuring 40 feet (12 m) high as well as Prudential's name on
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