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100-634: A feature film centered around the character is in development, as a part of Sony's Spider-Man Universe . Donald Glover is cast in the lead role. Hypno-Hustler first appeared in Peter Parker, the Spectacular Spider-Man #24 (November 1978), created by Bill Mantlo and Frank Springer . Antoine Desloin is the lead singer of the Mercy Killers, going by the name of Hypno-Hustler. He and his band were scheduled to perform at

200-486: A video game . Bob Iger , chief executive of the Walt Disney Company , defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time.” A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend the commercial profitability of

300-666: A "secret development process" at Sony, Matt Sazama and Burk Sharpless wrote a script for a film based on Morbius, the Living Vampire . By June 2018, Jared Leto was set to star as the title character, with Daniel Espinosa directing the film. Filming began at the end of February 2019, in London , and was confirmed to have completed by June. Morbius was released on April 1, 2022. The mid-credits scenes of Morbius see Michael Keaton reprising his role as Adrian Toomes / Vulture from Spider-Man: Homecoming (2017), with

400-429: A "suitable partner" for planning them. By September 2020, Sony was in talks with Amazon Prime Video for the latter to be the streaming distributor for Sony's "suite" of Marvel-based television series, similar to Marvel Television's group of series that streamed on Netflix . The negotiations with Amazon were said to be complex, with "major issues that need to be resolved" due to the complicated distribution rights for

500-612: A cameo appearance as Peter Parker / Spider-Man for the film, but Marvel Studios asked Sony to exclude the scene from the final film. By August 2018, Sony was actively planning to crossover Spider-Man with their own Marvel films, describing the character and Venom as "already in the same universe... we are looking forward to the two of them eventually facing off in the future". Sony was also open to more of their characters appearing in MCU films in exchange for more MCU characters appearing in their own films. In December, Venom writer Jeff Pinkner

600-600: A character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in the franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,

700-565: A complex relationship with his father which sets him on a path of vengeance and motivates him to become the greatest and most feared hunter. Richard Wenk was hired to write a screenplay based on Kraven the Hunter in August 2018. Art Marcum and Matt Holloway had re-written the script by August 2020, and J. C. Chandor entered talks to direct; he was confirmed in May 2021 when Aaron Taylor-Johnson

800-524: A deadly adversary. After their work on Morbius , Sony hired Matt Sazama and Burk Sharpless in September 2019 to write a script centered around Madame Web. In May 2020, S. J. Clarkson was hired to develop and direct Sony's first female-centric Marvel film, which was reported to be the Madame Web film. The studio was looking to attach a prominent actress such as Charlize Theron or Amy Adams to

900-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from

1000-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in

1100-630: A nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like the popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through

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1200-557: A nightclub called "Beyond Forever". When the club's manager catches Hypno-Hustler robbing his safe, Hypno-Hustler used his hypnotic equipment on the manager. When it came time to perform, Hypno-Hustler and his band used their hypnotizing equipment on the audience in a plan to rob them as well. Peter Parker was at the club at the time and changed into Spider-Man . During the fight, Spider-Man discovered that Hypno-Hustler's headphones protected him from his own hypnotic music. Spider-Man managed to remove them from Hypno-Hustler causing him to become

1300-506: A patron at the Pop-Up with No Name. The Hypno-Hustler can perform hypnosis with the aid of his guitar, and when teamed with his backup band, The Mercy Killers, can perform mass hypnosis. His boots can emit knockout gas on demand, and have retractable knives in the soles. Hypno-Hustler made a cameo in House of M in the crowds and it was not revealed if he played a part in this reality. In

1400-705: A spin-off film they had been developing centered on the character Venom , looking to capitalize on the release of the first reboot film, The Amazing Spider-Man (2012). That June, producers Avi Arad and Matt Tolmach discussed Venom and The Amazing Spider-Man in reference to the Marvel Cinematic Universe and how the different franchises set in that world crossed over with The Avengers (2012). Tolmach stated, "Hopefully all these worlds will live together in peace someday." In December 2013, Sony revealed plans to use The Amazing Spider-Man 2 (2014) to establish their own expanded universe based on

1500-530: A team. In June 2022, Lord and Miller said that Sony intended for Sony's Spider-Man Universe and the Spider-Verse films to connect to the MCU via the multiverse . Vinciquerra stated in March 2019 that the universe would be expanding to television with a set of Marvel projects developed specifically by Sony Pictures Television . At the time, the studio was "essentially internally auditioning" characters from

1600-473: A victim of his own hypnosis. When the audience was free of the hypnosis, Hypno-Hustler and his Mercy Killers were webbed up and left for the police. Hypno-Hustler later appeared at the Vil-Anon meeting with Armadillo , Big Wheel , Equinox , Man-Bull , and Schizoid Man . When Tombstone needed a heart bypass when in prison, Hypno-Hustler was among the inmates that Tombstone hired to protect him. During

1700-516: A world in which everything comes together", but Holland was restricted by his contract with Marvel Studios at that time. By August 2019, Marvel Studios and the Walt Disney Company had spent several months discussing expanding their deal with Sony, with the latter looking to include more films than were originally agreed upon while keeping the same terms of the original agreement. Disney expressed concern with Feige's workload producing

1800-419: Is also developing several live-action television series set in the same shared universe, including Spider-Noir . Sony officially announced their new shared universe—based on various Marvel Comics properties and characters commonly associated with Spider-Man —in May 2017, with the title "Sony's Marvel Universe". By August 2018, it was being referred to as "Sony's Universe of Marvel Characters" internally at

1900-460: Is an American media franchise and shared universe centered on a series of superhero films produced by Columbia Pictures in association with Marvel Entertainment . Distributed by Sony Pictures Releasing , the films are based on various Marvel Comics characters and properties commonly associated with Spider-Man . Sony Pictures , which owns the film rights to Spider-Man, began work on an expanded universe using supporting characters from

2000-408: Is grappling with his past life as the only superhero in the city. In February 2023, a television series based on the character Spider-Man Noir entered development from Sony and Amazon, with Oren Uziel writing the series and executive producing with Pascal, Lord, and Miller. Development was put on hold in May by the writers' strike and was set to resume after it ended. Lord and Miller said there

2100-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in

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2200-619: The Marvel Cinematic Universe (MCU) due to the spell cast by Doctor Strange in Spider-Man: No Way Home (2021). Footage of Tom Holland as Peter Parker / Spider-Man and J. K. Simmons as J. Jonah Jameson from the MCU is shown in the scene. Suffering from a rare blood disease, Michael Morbius tries a dangerous cure that afflicts him with a form of vampirism , which puts him at odds with his surrogate brother, Lucien / Milo Morbius. Following

2300-567: The Spider-Man films by December 2013. The studio planned to use The Amazing Spider-Man 2 (2014) to launch several spin-off films focused on Spider-Man villains from the comics, including a Venom film. After the relative critical and financial disappointment of The Amazing Spider-Man 2 , these plans were abandoned and in February 2015, Sony announced a deal to collaborate with Marvel Studios on future Spider-Man films and integrate

2400-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if

2500-496: The " Spider-Verse " multiverse , in which different incarnations of Spider-Man can be brought together; Sony was excited by the possibility of crossovers between the live-action and animated films after seeing the quality of Into the Spider-Verse . In June 2022, Lord and Miller said that Sony intended for their Spider-Man Universe and the Spider-Verse films to connect to the MCU via the multiverse . In Spider-Man: Across

2600-517: The "Origin of the Species" storyline, Hypno-Hustler comes into the police station wanting help as Spider-Man is on a rampage against the villains ever since Menace 's baby was stolen from her by the Chameleon . After Tinkerer repairs his costume, Hypno-Hustler tries to escape from prison only to be defeated by Deadpool and Spider-Man. During the " Hunted " storyline, Hypno-Hustler was seen as

2700-479: The "Spider-Verse" since it encompassed many characters separate from Spider-Man. Despite this, Sony announced in August 2021 that the franchise had been renamed "Sony's Spider-Man Universe" (SSU). In January 2010, Sony announced that the Spider-Man film franchise would be rebooted after director Sam Raimi decided to no longer continue his version of the franchise. By March 2012, Sony was still interested in

2800-487: The "common thread" throughout the shared universe, Sony said this was not necessarily the case as they wanted Venom to be standalone, but said Venom would have "key points of intersection" with other films. Following the successful release of Venom , Pascal said some of Sony's "previously shelved plans" could now come to fruition, including a crossover based on the villainous Sinister Six team. In March 2019, Sony Pictures Entertainment chairman Tony Vinciquerra said

2900-520: The "next seven or eight years" of the shared universe had been planned. Feige stated in June 2017 that because Venom was solely a Sony project, Marvel Studios had no plans to have it crossover with the MCU. However, producer Amy Pascal soon clarified that Sony intended to have their new Marvel-based films take place in "the same world" as Spider-Man: Homecoming , describing them as "adjunct" to that world. She said that Venom would have connections with

3000-589: The "planning stages" of a third Venom film. Sony confirmed the film was in development at CinemaCon in April 2022. In June, Hardy revealed that Kelly Marcel was writing the script and that he was co-writing the story with her, and Marcel was set to direct that October. Filming began in late June 2023 in Spain, but was halted the next month due to the 2023 SAG-AFTRA strike . Filming resumed in November following

3100-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among

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3200-453: The 900 it could access to decide which medium they would appear in, with Sony Pictures Television chairman Mike Hopkins describing their progress in selecting characters for television as "pretty far down the road". Hopkins elaborated that Sony planned to have several series set in the shared universe that could "pollinate between each other", and that they would be released by a yet-to-be-determined network partner. An announcement of this partner

3300-801: The Hypno-Hustler at number 3 of their "five Spider-Man villains you will never see in theaters" list, describing him as "a recurring joke in the Marvel Universe for decades". Tony Wilson of Dorkly referenced him as one of Spider-Man's "Dumbest Forgotten Villains" in his "Today in Nerd History" sketch comedy video. In 2022, CBR.com ranked Hypno-Hustler 7th in their "Spider-Man's 10 Funniest Villains" list, while Screen Rant ranked Hypno-Huster 9th in their "10 Most Powerful Silk Villains In Marvel Comics" list. Sony%27s Spider-Man Universe Sony's Spider-Man Universe ( SSU )

3400-550: The MCU and their standalone Marvel-based films. Venom was followed by Venom: Let There Be Carnage (2021) and Morbius (2022), both of which have mid-credits scenes that feature elements from the multiverse concept to link the SSU with the MCU, while Sony's animated Spider-Man: Across the Spider-Verse (2023) is also connected to the SSU. These were followed by Madame Web and Venom: The Last Dance in 2024, which both feature additional characters related to Spider-Man in

3500-492: The MCU, and confirmed that the character would be integrated with Sony's own shared universe moving forward, saying "he will play off the other characters" that the studio owns the rights to. In response to backlash from fans following the announcement, Vinciquerra added that "the Marvel people are terrific people, we have great respect for them, but on the other hand we have some pretty terrific people of our own. Kevin didn't do all

3600-452: The MCU, and one that sends them back to their own universes. The mid-credits scene of Venom: Let There Be Carnage (2021) shows Venom being transported into the MCU from his universe by the first spell, and the mid-credits scene of No Way Home shows Venom being transported back to his own universe by the second spell. A small part of the Venom symbiote is left in the MCU. Feige said there

3700-445: The Marvel properties the studio had the film rights to, including Venom. Arad and Tolmach would produce the films as part of a franchise brain trust that also included Alex Kurtzman , Roberto Orci , Jeff Pinkner , Ed Solomon , and Drew Goddard , and The Amazing Spider-Man and The Amazing Spider-Man 2 director Marc Webb . However, after The Amazing Spider-Man 2 underperformed and with Sony "under tremendous pressure to perform",

3800-467: The Reign officers swiftly retaliate with deadly force, killing him immediately. Hypno-Hustler has received negative reception, sometimes being ranked as one of the worst supervillains in comic books due to his outdated 1970s camp factor. ShortList ranked the Hypno-Hustler as the second worst supervillain of all time. Meanwhile, heavy.com listed him as one of the 20 worst supervillains. CraveOnline put

3900-413: The SSU. Reid Scott , who previously portrayed Dr. Dan Lewis in the first two Venom films, voices the head of Imperium. Serkis portrays the character Knull , the creator of the symbiotes, in the film. Marcel said that while The Last Dance concludes the story arc of Eddie and Venom, it sets up Knull for future appearances within the SSU and is the beginning of that character's story. Kraven has

4000-560: The Spider-Man Noir series were shut down when the Writers Guild of America (WGA) went on strike in May 2023 . After the strike ended in late September, Amazon Studios delayed re-opening the writers' room for Spider Society so executives could re-evaluate the series and its already written scripts, and that series was placed on hold by late November. Because of this, staff writers were still contractually obligated to

4100-471: The Spider-Man Noir series, titled Spider-Noir , with Nicolas Cage reprising his role as the character from Into the Spider-Verse . Amazon returned the rights to Spider Society to Sony so that the studio could shop it to other potential networks. Amazon remained committed to their Marvel series with Sony, while Kang retained her overall deal with Amazon and was set to continue working on other projects for their studio. The Hollywood Reporter noted it

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4200-585: The Spider-Verse (2023), the sequel to Into the Spider-Verse , the character the Spot visits Mrs. Chen (played by Peggy Lu , reprising her role from the Venom films), during which Sony's Spider-Man Universe is referred to as "Earth-688". Venom was revived by Sony in March 2016, envisioned as a standalone film unrelated to Sony and Marvel's new Spider-Man films, which would launch its own franchise and shared universe. In May 2017, Sony confirmed that Venom

4300-562: The Spider-Verse and was aware of Sony's plans for its shared universe. He described them as "very cool. Fans wouldn't be annoyed with what they're doing." He added that MCU films such as Iron Man (2008) and Guardians of the Galaxy (2014), which he was also involved in, were considered risks due to the lack of familiarity that general audiences had with those properties, but they both went on to be successful. He said this could also happen to lesser-known Spider-Man characters. In August, Sony

4400-525: The United States on Amazon Prime Video , and will consist of eight episodes. Spider-Noir is set in an alternate universe based on 1930s New York City. A comic book tie-in to Venom , serving as both a prequel and a teaser for the film, was released digitally by Marvel on September 14, 2018, with a physical version available to those who purchased tickets for the film from AMC Theatres . Written by Sean Ryan and illustrated by Szymon Kudranski,

4500-628: The alien symbiote Venom that bonds with Brock and gives him superpowers. The long-in-development Venom film was revived by Sony in March 2016 as the start of the new shared universe. A year later, Scott Rosenberg and Jeff Pinkner were writing the screenplay. In May 2017, Sony announced that Tom Hardy would star as Eddie Brock / Venom in the film, to be directed by Ruben Fleischer . Kelly Marcel later joined as an additional writer. Filming took place from October 2017 to January 2018, in Atlanta , New York City , and San Francisco . Venom

4600-466: The alternate future of Spider-Man: Reign as conceived by Kaare Andrews , in which many superheroes had grown old and retired, Hypno-Hustler is an aged supervillain, now sympathizing with Spider-Man . Realizing that Spider-Man is coming out of retirement and the Reign will be challenged, he attempts to help by using his old hypno-music from a boombox to distract Reign officers and encourage citizens to revolt. However, his boombox loses battery power and

4700-484: The animated film during that year, Sony Pictures chairman Tom Rothman said it would "co-exist" with the live-action Spider-Man films, though Sony stated it would "exist independently of the projects in the live-action Spider-Man universe". The animated film Spider-Man: Into the Spider-Verse (2018) is set in an alternate universe from the Marvel Spider-Man reboot, but introduces the comic-based concept of

4800-474: The character being transported from the MCU to the SSU due to a spell cast by Doctor Strange in Spider-Man: No Way Home . Despite these connections, the producers intended to tell a standalone origin story for Morbius as they did with Venom . Cassandra "Cassie" Webb is forced to confront her past while trying to survive with three young women with powerful futures who are being hunted by

4900-463: The character into the Marvel Cinematic Universe (MCU). This relationship produced Spider-Man: Homecoming (2017), Spider-Man: Far From Home (2019), and Spider-Man: No Way Home (2021), while Sony separately re-developed Venom (2018) as a stand-alone film with its own fictional universe . Sony and Marvel Studios renegotiated their deal in 2019 to share the Spider-Man character between

5000-426: The comic establishes the film's backstory for the symbiote. SKAN provided the cover art for the comic. In March 2022, Sony promoted Morbius with the third season of their promotional web series The Daily Bugle to TikTok , which had been previously used to promote Far From Home and No Way Home . The videos feature TikToker Nicque Marina as a fictionalized version of herself, reporting on events relative to

5100-581: The comics. Most films from the SSU have been received poorly; Venom , Morbius , and Madame Web received negative reviews from critics, while Venom: Let There Be Carnage and Venom: The Last Dance received mixed reviews. The franchise has grossed over $ 2 billion worldwide, although Morbius and Madame Web were commercial failures . The next film in the franchise is Kraven the Hunter , scheduled to be released later in 2024, while Sony has several more live-action films based on Marvel characters in various stages of development. Sony Pictures Television

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5200-407: The company. In March 2019, a Sony Pictures Entertainment presentation referred to the "Sony Pictures Universe of Marvel Characters" (SPUMC), and Sony later confirmed that this was the official name for its shared universe. The presentation applied the title to Marvel Studios ' Spider-Man films and the animated Spider-Verse films as well as Sony's own live-action Marvel adaptations. The title

5300-407: The different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes the financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of

5400-475: The direction of the new shared universe was rethought. Following the November 2014 hacking of Sony's computers , emails between Sony Pictures Entertainment co-chairman Amy Pascal and president Doug Belgrad were released, stating that Sony was planning to "rejuvenate" the Spider-Man franchise by developing an animated comedy film with Phil Lord and Christopher Miller . Sony executives were set to discuss

5500-601: The end of Venom as set-up for a potential sequel, which was confirmed in January 2019 when writer Marcel and star Hardy were confirmed to return. Fleischer did not return, due to commitments to Zombieland: Double Tap (2019); Andy Serkis was hired as director in August 2019. Filming took place in England from November 2019 to February 2020, with additional filming in San Francisco. Venom: Let There Be Carnage

5600-414: The end of the studios' agreement "almost certainly" meant that Holland's Spider-Man would no longer appear in MCU films, but "significantly increased" the chances of the character crossing over with the rest of Sony's own Marvel films such as the Venom franchise and the then-in-production Morbius (2022). In September, Vinciquerra stated that "for the moment the door is closed" on Spider-Man returning to

5700-402: The events of Morbius . This section includes characters who will appear or have appeared in noteworthy roles. Media franchise A media franchise , also known as a multimedia franchise , is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film , a work of literature , a television program , or

5800-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in

5900-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of

6000-645: The film's credited writer for the screenplay along with Sazama, Sharpless, and Claire Parker. Madame Web was released on February 14, 2024. Madame Web is set in 2003, and features Emma Roberts and Adam Scott as Mary and Ben Parker . Mary Parker is pregnant in the film, which depicts the birth of Peter Parker . Eddie Brock and Venom go on the run when they are hunted by both of their worlds. In August 2018, Hardy confirmed that he had signed on to star in three Venom films. Andy Serkis expressed interest in returning to direct another Venom film in September 2021, and that December, Pascal said they were in

6100-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within

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6200-564: The franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with the rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around

6300-405: The franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to the overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within

6400-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in

6500-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to

6600-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as

6700-543: The next planned film in Sony's shared universe, Silver & Black , and that there was potential for Tom Holland 's Spider-Man to crossover from the MCU films to the films in Sony's universe. Holland was not contracted to appear outside of a trilogy of Spider-Man films and several other MCU films, but Sony intended to have the actor appear in their other Marvel films eventually. According to several reports, Holland spent several days during Venom 's production filming

6800-524: The non-Spider-Man MCU films already, and asked for a 25–50% stake in any future films Feige produces for Sony. Unable to come to an agreement, Sony announced that it would be moving forward on the next Spider-Man film without Feige or Marvel. They acknowledged that this could change in the future, thanked Feige for his work on Homecoming and Spider-Man: Far From Home (2019), and stated that they appreciated "the path [Feige] has helped put us on, which we will continue." The Hollywood Reporter added that

6900-555: The original DNA." Because of this, Sony was hoping that individual filmmakers would give each film its own distinct style rather than having a single person in charge of the universe as with the MCU's Kevin Feige . The studio also wanted to avoid "conventional comic-book movies", with the intention of dealing in different genres such as horror or comedy, potential R-ratings, and even lower-than-usual budgets, depending on each project. By March 2018, Sony's executive vice president Palak Patel

7000-424: The others. The next month, Vinciquerra said there were five or six individual series in development for the universe. By January 2020, one of these series was believed to be a version of Silver & Black after development on that film was canceled in August 2018. Gina Prince-Bythewood , who co-wrote and was going to direct the film version before it was canceled, confirmed in April 2020 that Silver & Black

7100-423: The production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having the release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in

7200-545: The project further in a discussion regarding several Spider-Man spin-off films at a summit in January 2015. In February 2015, Sony, Disney and Marvel Studios announced a new partnership that would see the latter produce the next Spider-Man film for Sony, and integrate the character into the Marvel Cinematic Universe (MCU). Sony still planned to produce the spin-off films without Marvel's involvement, but these were believed to have been "scrapped" by November, with Sony instead focusing on its new reboot with Marvel. Discussing

7300-545: The project, before hiring a new writer to craft the film with an actress in mind. By February 2022, Dakota Johnson was in talks to portray the lead character, and was confirmed to be starring that April. Filming began in mid-July, occurring in Boston and throughout Massachusetts until that September, before shooting in New York City by mid-October. Filming completed before the end of 2022. Clarkson also served as

7400-403: The relationship between the two universes, but said there was a plan to clarify this and he believed it was already "getting a little more clear for people [as to] where we're headed" at that time. He added that the release of Spider-Man: No Way Home (2021) would reveal more of this plan. In No Way Home , Doctor Strange casts two spells: one that brings characters from other universes into

7500-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It

7600-417: The script evaluation. In February, The Ankler further reported that, after work resumed for a few weeks, the series had paused the writers' room and let go several of its members to pursue other opportunities, except for Kang and one of the series' co-executive producers. Amazon was no longer moving forward with Silk: Spider Society by May 2024, when they instead chose to first proceed with greenlighting

7700-424: The series without pay but were unable to pursue other opportunities at that time. The WGA threatened to take legal action against Amazon Studios in response. The Ankler reported it was unclear if the continued suspension of production was related to the strike or other production issues. The following month, the writers' room was set to resume work in January 2024, which had the potential to change depending on

7800-428: The strike's conclusion, and was nearly completed by February 2024. The title was revealed the following month. Venom: The Last Dance was released on October 25, 2024. Venom: The Last Dance continues directly from the post-credits scene of Spider-Man: No Way Home , where Eddie and Venom return from the MCU to the SSU, with Cristo Fernández reprising his role as a bartender, while also portraying his version from

7900-434: The studio, including their Marvel-based series, which could potentially include characters from Into the Spider-Verse as well as live-action properties. Select projects would be produced in conjunction with Pascal. Discussing these series in August, Miller could not update where or when the series would be released but said there would be several live-action series and they would each be a unique experience with connections to

8000-409: The upcoming series on Prime Video. In November 2022, the series were set to debut on the television network MGM+ before streaming on Prime Video. The Silk series was titled Silk: Spider Society when it was being re-developed, while a series centered on the character Spider-Man Noir was revealed to be in development in February 2023 for Amazon. The writers' rooms for Silk: Spider Society and

8100-406: The various characters. The series were expected to be released on a traditional television platform before moving to streaming. By then, the first series intended to be part of this deal was one focused on the character Silk , who had been identified as a good candidate for a series after a film was previously being developed. Amazon was confirmed at the end of April 2021 to have the rights to stream

8200-433: The work... we're pretty capable of doing what we have to do here." Following a negative fan reaction at Disney's biennial D23 Expo , and at the urging of Holland who personally spoke to Rothman and Disney CEO Bob Iger , Disney returned to negotiations with Sony. Later that September, Sony and Disney announced a new agreement that would allow Marvel Studios and Feige to produce a third MCU Spider-Man film for Sony. Disney

8300-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from

8400-429: Was added because Sony and the producers of Venom were excited by the possibility of crossovers between the live-action and animated films after seeing the quality of Into the Spider-Verse . Eddie Brock continues to rebuild his career by interviewing serial killer Cletus Kasady , who becomes the host of the symbiote Carnage and escapes prison after a failed execution. Woody Harrelson appeared as Cletus Kasady at

8500-490: Was asked if that film was set in the same universe as Holland's Spider-Man films, and he said, "without revealing anything that I'm not allowed to reveal, it is not impossible that in a future/upcoming Venom movie, Spider-Man will play a significant role". Pascal added, in reference to a crossover between the MCU Spider-Man films, Sony's own shared universe films, and Sony's animated Spider-Verse films, that "there's

8600-563: Was being re-developed for television. She suggested that it could be a limited series, and had the potential to be released on Disney+. That June, former Marvel Television and Marvel Studios television executive Karim Zreik was made head of television for Lord and Miller, putting him in charge of all their planned series including the Marvel-based ones. The latter were described as a priority for Sony Pictures Television, and Zreik's experience with previous Marvel television series made him

8700-466: Was cast in the title role. Filming began in late March 2022 in London, and concluded by mid-June. Kraven the Hunter is set to be released on December 13, 2024. Sony has scheduled an unspecified film to release on June 27, 2025. The following is a list of known projects that are or were in development. Spider-Noir follows an aging down on his luck private investigator in 1930s New York City who

8800-473: Was confirmed and Harry Bradbeer joined to direct and executive produce the first two episodes. That July, the series was retitled Spider-Noir to better highlight its connections to the Spider-Man universe. Filming had begun by August 2024 in Los Angeles , and is scheduled to conclude in February 2025. Spider-Noir is set to debut in the United States on MGM+ before releasing internationally and in

8900-417: Was confirmed to have the rights to 900 Marvel Comics characters, and Panitch explained that "Spider-Man connects to a lot of the characters. There are villains, heroes, and antiheroes, and a lot are female characters, many of whom are bona fide, fully dimensionalized, and utterly unique. We feel there's no reason the Marvel characters shouldn't be able to embrace diversity." When asked whether Venom would act as

9000-522: Was expected within the next few months, with the networks owned by Marvel's parent Disney—including their new streaming service Disney+ —being considered alongside others. These television plans were attributed to the success of Venom and Into the Spider-Verse , which "bolstered confidence that there's an appetite for Sony's slice of Marvel". After their work on Into the Spider-Verse , Lord and Miller signed an overall deal with Sony Pictures Television in April 2019 to develop multiple television series for

9100-487: Was not considered a spin-off of any other film, and would officially begin its own shared universe. Sony was looking to build out this new universe gradually rather than rush in as they had previously tried with the Amazing Spider-Man spin-offs. In July, Columbia Pictures president Sanford Panitch explained that they were looking to "do what's the absolute best for each individual property. I just want to honor

9200-584: Was overseeing all of the universe's films for the studio. In July, Vulture interviewed several creatives involved in the universe to try alleviate the fears of some fans concerning Sony's plans. Jonathan Goldstein —writer of the first MCU Spider-Man film, Spider-Man: Homecoming (2017)—said the future of the universe would be decided by the success of Venom , and noted that other studios had struggled to replicate Marvel Studios' MCU success. Brian Michael Bendis , comic creator of many Marvel characters that Sony planned to add to its universe, consulted on Into

9300-449: Was potential for Nicolas Cage to portray the titular role in the series after he previously voiced the character in Into the Spider-Verse . In December, Steve Lightfoot was hired to serve as co- showrunner and executive producer alongside Uziel, and Cage was in talks for the title role by February 2024. The series was officially ordered and titled Noir in May 2024, when Cage's casting

9400-552: Was released on October 1, 2021. Serkis said Venom: Let There Be Carnage was set in its own world, with its characters unaware of other heroes such as Spider-Man, though the film does have some references to the wider Marvel Universe. These include the Daily Bugle newspaper, which has the same title treatment in the film as it did in Sam Raimi's Spider-Man film series . The mid-credits scene transports Brock and Venom to

9500-416: Was released on October 5, 2018. The producers wanted to focus on telling a standalone story with Venom , rather than having it introduce crossover opportunities for future films. However, the film does include a post-credits scene featuring a clip from Sony's Spider-Man: Into the Spider-Verse (2018) that reveals that Venom 's universe is part of the Spider-Verse , a shared multiverse . This

9600-414: Was reported to be co-financing 25% of the film in exchange for 25% of the film's profits while retaining the merchandising rights to the character. The agreement also allowed Holland's Spider-Man to appear in a future Marvel Studios film, while Feige stated that moving forward the MCU's Spider-Man would be able to "cross cinematic universes" and appear in Sony's own shared universe as well. This interaction

9700-436: Was said to be a " 'call and answer' between the two franchises as they acknowledge details between the two in what would loosely be described as a shared detailed universe". Sony described their previous films with Marvel Studios as a "great collaboration", and said "our mutual desire to continue was equal to that of the many fans." Panitch acknowledged in May 2021 that there had been confusion and frustration from fans regarding

9800-519: Was significant coordination between the Let There Be Carnage and No Way Home teams to create the two scenes, with No Way Home director Jon Watts directing both scenes during production of that film. In the mid-credits scenes of Morbius , taking place simultaneously with the events of No Way Home , Adrian Toomes / Vulture is revealed to have been transported to the SSU by the same spell, meeting with Morbius in an effort to form

9900-487: Was unclear if Sony could shop the series to Disney, which had previously released several Marvel-based television series . Sony was not expected to renew its deal with Lord and Miller by August 2024 after the duo disagreed with the studio over the budget for Spider-Noir . Following a scandal, journalist Eddie Brock attempts to revive his career by investigating the Life Foundation , but comes into contact with

10000-412: Was widely criticized, with commentators mocking its length compared to shorter franchise names like the Marvel Cinematic Universe (MCU) and DC Extended Universe (DCEU), as well as the acronym "SPUMC". James Whitbrook of io9 questioned why the term "Spider-Verse" was not being used. Columbia Pictures president Sanford Panitch stated that Sony did not want to refer to their shared universe as

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