An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments .
6-660: Impact Comics was an imprint of DC Comics that was aimed at younger audiences. It began in 1991 and ended in 1993. The initial "I" in the logo was stylized as an exclamation point , but the official name of the imprint was not !mpact . Impact's titles featured revamped versions of superheroes licensed from Archie Comics including the Fly , the Comet , the Shield , the Jaguar , the Web , and
12-408: A business uses for trading commercial products or services—under which a work is published . Imprints typically have a defining character or mission . In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble , imprints have been used to facilitate the venture of a bookseller into publishing. In
18-438: Is seen as "a game holding company with autonomous game publishing and development subsidiaries". Independently-owned game publishers like Devolver Digital also use the word "label" to describe itself. A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments . For example, the objective of Viking —an imprint of
24-773: The Black Hood . Changes included making the new Jaguar a woman and making the Web an organization instead of a solo hero. This was the third attempt to revive the old Archie heroes, after the Mighty Comics line of the 1960s and the Red Circle line of comics in the early 1980s. In an effort to reach out to kids who were not aware of the direct market system, DC Comics attempted to sell Impact Comics titles through newsstands, but that never happened. The imprint eventually collapsed due to poor sales. A final series, The Crucible ,
30-640: The video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and management teams and their own respective subsidiaries also incorporated (Rockstar North Limited, 2K Vegas, Inc.). This model has influenced rivals including Activision Blizzard , ZeniMax , Electronic Arts from 2008 to 2018, Warner Bros. Interactive , Embracer Group , and Koei Tecmo . Take-Two have had such models in place since 1997–1998, and
36-411: Was initially intended to relaunch the line, but instead served as its finale. Archie Comics relicensed their superheroes to DC in 2008 before re-launching them as part of their own digital Red Circle/Dark Circle imprint in 2012. This DC Comics –related article is a stub . You can help Misplaced Pages by expanding it . Imprint (trade name) An imprint of a publisher is a trade name —a name that
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