58-679: The NBA Cup , known as the Emirates NBA Cup for sponsorship purposes, is an annual National Basketball Association (NBA) tournament that occurs during the regular season . The tournament was officially announced on July 8, 2023, and it debuted during the 2023–24 NBA season . The first edition of the event was called the In-Season Tournament . The format is a multi-stage tournament beginning with group play followed by single-elimination knockout rounds. Group play consists of three groups of five teams per conference, for
116-622: A cash prize, which was $ 500,000 for the 2023 edition. The first winner of the NBA Cup was the Los Angeles Lakers , with the tournament MVP being LeBron James . NBA officials discussed the possibility of holding an in-season tournament for at least 15 years before it was introduced. The NBA has been concerned for decades about trying to compete with the National Football League (NFL) for viewers and attention when
174-524: A chocolate brown suit, featuring pinstripes, with a cream shirt and caramel, honey, and red tie. Both male and female pursers wear this chocolate brown color, but with no red featured. Since its formation in 1985, Emirates aircraft have carried a section of the United Arab Emirates flag on the tail fins, a calligraphy version of the logo in Arabic on the engines, and the "Emirates" logo on
232-440: A maximum value per game, or using the number of quarters in which a team outscored its opponent. For the NBA Cup games, home teams wear the "Statement" edition uniforms and road teams wear the "Association" edition uniforms. Cup games are played in basketball courts specially designed for the event. The courts, unlike the ones used in the regular season, feature a fully-painted maple surface with three concentric circles. The NBA Cup
290-540: A mixed fleet of Airbus and Boeing wide-body aircraft and is one of the few airlines to operate an all-wide-body aircraft fleet (excluding Emirates Executive). As of August 2024 , Emirates is the world's largest Airbus A380 operator with 123 aircraft in service. Since its introduction, the Airbus A380 has become an integral part of the Emirates fleet , especially on long-haul, high-density routes. Emirates
348-572: A profit every year, except its second year, and the growth has never fallen below 20% a year. In its first 11 years, it doubled in size every 3.5 years, and has every four years since. In 2015, Emirates paid dividends worth AED 2.6 billion (US$ 708 million), compared to AED1 billion (US$ 272 million) in 2014. The government has received AED14.6 billion from Emirates since dividends started being paid in 1999 for having provided an initial start-up capital of US$ 10 million and an additional investment of about US$ 80 million at
406-517: A selected media panel, as well as by online fan votes. In the inaugural tournament , 20 votes were decided by media members while 5 votes were decided by fans. LeBron James of the Los Angeles Lakers was the inaugural MVP winner. Emirates (airline) Emirates ( Arabic : طَيَران الإمارات DMG : Ṭayarān Al-Imārāt ) is one of the two flag carriers of the United Arab Emirates (the other being Etihad Airways ). Based in Garhoud , Dubai ,
464-489: A total of six groups. Each team plays four group stage games, which count towards both the NBA Cup group standings and the regular season standings. The winners of each group, along with one wild card team from each conference, advance to the knockout rounds. The final two rounds of the knockout stage are played at a neutral site. The winning team receives the trophy, also called the NBA Cup , and each winning player receives
522-822: Is also the title sponsor of the FA Cup , Emirates Cup , and Arsenal's Emirates Stadium . It was the primary shirt sponsor of Chelsea from August 2001 until May 2005 , Paris Saint-Germain (until May 2019 ), and Hamburger SV until June 2020 . In August 2009 the Scottish Junior Football Association announced that Emirates would sponsor its Scottish Cup competition. Emirates is the sponsor of Asian Football Confederation travel and play, in AFC Champions League and AFF Suzuki Cup . In October 2024, human rights groups, including London For Sudan and Action For Sudan, protested
580-925: Is also the world's largest Boeing 777 operator with 133 aircraft in service. Emirates was founded in March 1985 with backing from Dubai's ruler, Mohammed bin Rashid Al Maktoum . On 25 October 1985, Emirates operated its first flight from Dubai to Karachi and Mumbai , using the Airbus A300 B4 and the Boeing 737 both wet-leased from Pakistan International Airlines . In 1986, Emirates added Colombo , Dhaka , Amman and Cairo to its route network. On 3 July 1987, A6-EKA flew from Toulouse to Dubai as Emirates took delivery of its first owned aircraft, an Airbus A310-304 . Flights to Frankfurt commenced via Istanbul , London Gatwick and Malé . This
638-494: Is displayed at center court, and silhouettes of the trophy are also painted on the free-throw lanes. The court designs contrast with the home team's "Statement" uniform for that particular season. In the Inaugural In-Season Tournament in 2023, home teams wore the "City" edition uniforms. The courts also featured a fully-painted maple surface with a contrasting middle color strip painted from each end of
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#1732786669443696-454: Is the world's fourth-largest airline by scheduled revenue passenger-kilometers flown. It is also the second-largest in terms of freight tonne-kilometers flown. During the mid-1980s, Gulf Air began to cut back its services to Dubai. As a result, Emirates was founded on 15 March 1985, with backing from Dubai's royal family and its first two aircraft provided by Pakistan International Airlines . With $ 10 million in start-up capital, it
754-508: Is to use profit sharing and merit pay as part of its competency-based approach to performance management. In 2023 and 2024, the group awarded its employees hefty bonuses as their share of the company's profits earned in those years. In 2023 employees got 24 weeks of pay as they bonus and in 2024 they received 20 weeks of pay. The airline claims to have lower emissions than other airlines because its fleet has an average fuel burn of fewer than 4 litres for every 100 passenger–kilometers. In 2023,
812-479: The 2022 FIFA World Cup to Qatar . Since the 2006–07 season, it has been the primary shirt sponsor of Arsenal (2006 to 2028), AC Milan since the 2010–11 season, Real Madrid since the 2013–14 season, Benfica since the 2015–16 season, Olympique Lyonnais since the 2020–21 season, and Étoile du Sahel since the 2023–24 season. It is also the primary shirt sponsor of the New York Cosmos . Emirates
870-537: The 2024 NBA Finals , the franchise's third ever Finals appearance and their first in 13 years since their lone title in 2011 , which featured current head coach Jason Kidd as a player on that team. However, the Mavericks were ultimately bested by the Boston Celtics in five games. The Mavericks entered this draft with a first round pick. Roster Last transaction: March 31, 2024 The Mavericks faced
928-744: The Emirates Air Line cable car over the River Thames in East London . Since 2015, Emirates has sponsored the England-based Spinnaker Tower in Portsmouth on the south coast. The airline had £3.5 million worth of plans to paint the landmark red, but after discussion with the residents of Portsmouth and Southsea , Emirates agreed the tower was to be coloured blue and gold, with red lettering of
986-874: The Emirates Old Trafford Cricket Ground , and is the shirt sponsor of Lancashire County Cricket Club . Emirates was also the major sponsor of the Kings XI Punjab (seasons two-four) and Deccan Chargers (season five) the teams of the Indian Premier League , the largest domestic cricket tournament in the world. Emirates was a sponsor of FIFA and the FIFA World Cup , but stopped its sponsorship in early 2015 because of allegations of corruption and bribery within FIFA, as well as FIFA's controversial decision to award
1044-611: The International Cricket Council . The deal gives Emirates association with all major ICC tournaments, including the 2011, 2015, and 2019 ICC Cricket World Cups, ICC Champions Trophy, and ICC World Twenty20. Emirates is the Twenty20 shirt sponsor of Durham County Cricket Club and holds the naming rights to the Riverside Ground, now known as Emirates Riverside , as well as the naming rights to
1102-771: The Las Vegas Strip . On December 9, 2023, the Los Angeles Lakers won against the Indiana Pacers in the championship game winning the NBA Cup. On February 2, 2024, the airline company Emirates announced a multi-year deal with the NBA including the naming rights of the NBA Cup, becoming the Emirates NBA Cup from the 2024 edition onward. The tournament has a similar format to in-season, multi-stage tournaments such as WNBA Commissioner's Cup and those held in soccer. The tournament rules are as follows: In
1160-547: The Minnesota Timberwolves twice in Abu Dhabi , United Arab Emirates . The remainder of the schedule was announced on August 30, 2023. The schedule was announced on August 18, 2023. This was the first regular season where all the NBA teams competed in a mid-season tournament setting due to the implementation of the 2023 NBA In-Season Tournament . During the in-season tournament period,
1218-638: The NBA Cup , becoming the Emirates NBA Cup starting in the 2024 season. This deal also will see a Emirates patch come onto NBA referee jerseys In horse racing, Emirates sponsors the Dubai International Racing Carnival. It sponsored the Australian Turf Club 's Autumn and Spring Carnival until 2011, and the Melbourne Cup Carnival from 2003 until 2017. Emirates is also a regular sponsor of
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#17327866694431276-547: The National Basketball Association (NBA). This was also the final season that had Mark Cuban being the sole owner of the Mavericks, as during this season, the team would transition Cuban to a minority ownership stake, while both Miriam Adelson and Patrick Dumont would hold a majority ownership stake in the team near the end of 2023. At the February trade deadline, the Mavericks were 8th in
1334-683: The Western Conference with a 29–23 record when they acquired center Daniel Gafford from the Washington Wizards and forward P. J. Washington from the Charlotte Hornets . With Gafford, Washington and rookie Dereck Lively II on the roster, the team went 22–9 since the deadline and finished 5th in the West. They improved upon their 38–44 record from last season and qualified for the playoffs after their absence in
1392-777: The 2012 season, Emirates has sponsored the US Open Series , a six-week summer tennis season leading up to the US Open . Its sponsorship was to run until 2019. Emirates also sponsors Collingwood Football Club in the Australian Football League , and FC Dallas in Major League Soccer . Since the 2016 season, Emirates is the official airline of the Los Angeles Dodgers of Major League Baseball . Since 2017, Emirates has been
1450-532: The Dubai Airshow. Emirates ordered 90 aircraft, including both versions of the new long-haul jet. In April 2024, Emirates announced its plan to relocate its hub to Al Maktoum Airport when the new airport is fully completed. The airline is a subsidiary of The Emirates Group , which is a subsidiary of the Dubai government's investment company, Investment Corporation of Dubai . The airline has recorded
1508-758: The Emirates Airlines’ sponsorship contract with Arsenal F.C. The rights groups called for the club to discontinue their deal with the airlines, citing the UAE’s role in the Sudan ’s intensifying humanitarian crisis . Emirates has sponsored the Super League Rugby League team, the Warrington Wolves between 2013 and 2017. The multi-year sponsorship cost has been touted as around £300,000 annually. Since 2015, Emirates has been also
1566-462: The Emirates sponsor, for the reason that Portsmouth F.C. (the local football team) is coloured blue and rival football team Southampton F.C. is coloured red. It is now named "Emirates Spinnaker Tower". Emirates sponsors Cricket Australia , Lord's Taverners, and Pro Arch Tournament. Its branding also features on international cricket umpires shirts. Emirates was also an official partner of
1624-515: The Group Stage). The National Basketball Players Association (NBPA), the players' union, said in 2023 that many players objected to the use of point differential and points scored as tiebreakers. These tiebreakers, according to one report, encouraged teams to run up the score , in violation of the sport's unwritten rules . Players, coaches, and other league employees have suggested alternative tiebreakers, such as limiting point differential to
1682-402: The airline announced it would invest $ 200 million over three years to find research and development regarding the reduction of fossil fuels in commercial aviation, including investing in the development of fuel and energy alternatives and solutions. The key trends for Emirates are (as of the financial year ending 31 March): In the 1990s, Emirates launched its first set of commercials all with
1740-464: The airline has unfair advantages and have called for an end to open-skies policies with the UAE as a result. In 2017, Emirates "renewed its aircraft buying spree" and agreed to buy a number of Boeing's 787 Dreamliners for $ 15.1 billion. The Wall Street Journal described the deal as a "painful loss" for Airbus. In 2023, Emirates ordered $ 50 billion of Boeing jets with their sister airline, flyDubai at
1798-528: The airline is a subsidiary of The Emirates Group , which is owned by the government of Dubai 's Investment Corporation of Dubai . It is the largest airline in the Middle East , operating more than 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport . It operates to more than 150 cities in 80 countries across six continents on its fleet of nearly 250 aircraft. Cargo activities are undertaken by Emirates SkyCargo . Emirates
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1856-558: The contract in 2016 . Emirates is the major sponsor of the Emirates Team New Zealand, winners of the 35th America's Cup in sailing. Emirates was a sponsor of the British Formula One (F1) team McLaren in the 2006 season . It was also the official airline sponsor of Formula One from the 2013 season until the 2022 season . It was outbid by rival Qatar Airways for the 2023 season . Since
1914-510: The end of the fiscal year on 31 March 2020, the company employed a total of 59,519 staff, of which 21,789 were cabin crew, 4,313 were flight deck crew, 3,316 were in engineering, 12,627 were listed as other, 5,376 employees were at overseas stations, and 12,098 were at subsidiary companies. The Emirates Group employed a total of 105,730 employees. Emirates provides its employees with benefits such as comprehensive health plans and paid maternity and sick leave. Another strategy employed by Emirates
1972-807: The equestrian sport showjumping, notably at events in Dubai with the CSI5* Emirates Airline Dubai Grand Prix, and with the Longines Masters series, which currently runs CSI5* competitions in Hong Kong, Paris, and New York (formerly held in Los Angeles). Emirates is one of the main sponsors of the Australian and the French Opens at the start of the 2021 season after returning from the first signed
2030-460: The event two or more teams are tied within a group at the end of the Group Play, the tie will be broken according to the following tiebreakers (in sequential order): If two or more teams are tied for the wild card in a conference, after group tiebreakers are resolved, the wild-card tie will be broken following the same tiebreakers described above (with the exception of the head-to-head record in
2088-401: The event's closure on 31 March 2022. As of August 2024, Emirates operates over 3,000 flights every week across its network of 137 destinations in 77 countries across six continents from its hub in Dubai. On 21 November 2024, Emirates added the 5th weekly flight to its Dubai- Antananarivo route, commencing 13 December 2024 for a period of 4 weeks to cater for the surge in holidaymakers during
2146-403: The exception of the championship game, all games in the tournament are counted as regular season games. To adjust for the differing number of games played by different teams, the NBA's regular season scheduling formula will be modified so only 80 games for each team are initially announced prior to the beginning of the season, with two other scheduled games to be announced: After the tournament,
2204-650: The extended-range version in 1997 and in 1999 the Airbus A330-200 . In 2000, the airline placed an order for a large number of aircraft, including the Boeing 777-300 and the Airbus A380 , and also launched its frequent flyer program, Skywards. Since then, the airline has continued to expand its fleet and network, with a focus on operating flights to anywhere in the world via Dubai and competing with other major airlines on international routes. Its growth has attracted criticism from other carriers, who claim that
2262-459: The free-throw lane. The NBA Cup was displayed at center court, and silhouettes of the trophy were also painted on the free-throw lanes. The court designs were based on the home team's "City" uniform for that season. Not all teams were able to play on their new NBA Cup courts. The Dallas Mavericks ' two home NBA Cup games in 2023 were played on more traditional basketball courts due to manufacturing issues affecting their NBA Cup court. Reactions to
2320-569: The fuselage both in Arabic and English. The colour scheme used since 1985 was changed in November 1999. This change including the modification of logotype, the enlargement and movement of the English logo (the Arabic remaining smaller) towards the front of the aircraft, and a different, flowing flag on the tailfin. In 2022, Emirates launched two commercials featuring a flight attendant standing on
2378-422: The league awards the NBA Cup trophy, NBA Cup Most Valuable Player award, championship medals, and an All-Tournament Team. The winning team of the tournament receives the NBA Cup. The trophy is designed by Victor Solomon and created by Tiffany & Co . It is 35 pounds (16 kg) of sterling silver , vermeil , coated with 24 karat gold , black ceramic and stands at 23 inches (58 cm) tall symbolizing
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2436-547: The official premier partners of the Expo 2020 event hosted by Dubai. To commemorate the event, Emirates unveiled a special livery in three colours (orange, green, and blue) to represent the three themes of the event, namely, Opportunity, Sustainability, and Mobility, respectively. One of its A380s was painted in a blue, nose-to-tail livery that said, "Join The Making of a New World". The sponsorship lasted from 1 October 2021, till
2494-625: The playoffs the previous season. They would also win the Southwest Division title over the New Orleans Pelicans near the end of the regular season. The Mavericks defeated the Los Angeles Clippers and the top-seeded Oklahoma City Thunder each in six games to advance to their second Conference Finals appearance in three seasons, where they defeated the Minnesota Timberwolves in five games to advance to
2552-502: The slogan "Fly Better". Emirates introduced a new uniform design in August 2008 for its 16,000 staff, designed by Simon Jersey. The offboard uniform includes the Emirates hat, red kick-pleats in the skirts, more fitted blouses, and the return of red leather shoes and handbags. For the onboard uniform, male and female cabin crew wear service waistcoats in place of the previously worn service jackets and tabards. The male flight attendants wear
2610-578: The slogan "So be good to yourself, Fly Emirates". In 1999, it launched a very rare A330-200 commercial with different pictures showing the aircraft painted in the original livery and the livery used from 1999 until 2023, which was launched a few months prior. Commercials reappeared beginning in 2002 and the airline adopted the slogan "Fly Emirates. Keep Discovering" in 2004. In the 2010s, Emirates utilised multiple slogans in its advertising including "Fly Emirates. Keep Discovering", "Fly Emirates To over Six Continents", and "Hello Tomorrow". Emirates currently uses
2668-588: The spire of the Burj Khalifa . The first commercial was about the UAE moving to the UK's Amber list in the wake of the COVID-19 travel restrictions. The second commercial was to promote the Expo 2020 event with an Airbus A380, painted in a special livery, circling the woman. The woman in the videos was actually a qualified stuntwoman dressed as an Emirates flight attendant. From 2011 until 2022, Emirates sponsored
2726-705: The sponsor of the Super Rugby South African team the Lions , as well as having the naming rights of the team and Ellis Park rugby stadium. It is also the main sponsor of USA Rugby . Emirates is the sponsor of the World Rugby panel of international referees. On 23 September 2019, Emirates partnered with Beirut Basketball Club to sponsor their 2019–2020 season, the deal included branding opportunities during televised matches, social media activation rights and game ticket allocations. The season
2784-554: The sponsor of the UAE Team Emirates (former Team Lampre-Mérida), which is a UCI World Tour Cycling Team. Being World Tour, the team obtains automatic entry to the Tour de France , Giro d'Italia , and Vuelta a Espana , as well as all the major one-day races. In 2015, Jennifer Aniston starred in two commercials for the airline. Since 2023, Penélope Cruz has been the brand ambassador for Emirates. Emirates became one of
2842-409: The time of the airline's inception. The Dubai government is the sole owner of the company, but it does not put any new money into it, nor does it interfere with running the airline. Emirates has diversified into related industries and sectors, including airport services, engineering, catering, and tour operator operations. Emirates has seven subsidiaries and its parent company has more than 50. At
2900-400: The tournament court was blue with a red middle strip. However, despite playing all tournament games in their black "City" uniforms through the quarterfinals, the Los Angeles Lakers were forced to wear their gold "Icon" uniforms in the semifinal round due to lack of contrast with the court, against the wishes of Lakers players. The Indiana Pacers were also hit with the same restriction. With
2958-404: The two leagues’ regular seasons overlap during November and December each year. On July 6, 2023, ESPN reporter Adrian Wojnarowski reported that the NBA would hold the first in-season tournament from November 3 to December 9. The details of the tournament were revealed by the NBA on July 8; the group draws were announced and the semifinals and championship were scheduled at T-Mobile Arena on
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#17327866694433016-494: The unique court designs were mixed, with Mavericks owner Mark Cuban saying he "wasn't a fan" of the courts, though he did admit that they were a "brilliant marketing idea." Some players, including Jaylen Brown and Luka Dončić , complained that the new courts were slippery. Some fans complained on social media that the courts were too bright and distracting. For the semifinal and final rounds at T-Mobile Arena in Las Vegas ,
3074-484: The year the tournament was created. The design features a black cup surrounded by eight gold prongs and a base inspired by the new conference championship trophies. The eight prongs are in reference to the eight teams that qualify for the knockout round. The base design includes 30 net openings which represent the 30 teams in the league. The winner of the Most Valuable Player award is decided by members of
3132-410: The year-end festive season. The move will see an increase in capacity for the number of seats to Seychelles and Madagascar . Emirates has partnerships with other airlines, but is not a member of any of the three global airline alliances – Oneworld , SkyTeam , or Star Alliance . In 2000, the airline briefly considered joining Star Alliance, but opted to remain independent. The reasoning for this
3190-549: Was followed by Singapore , Bangkok and Hong Kong . During its early years, Emirates experienced strong growth, averaging 30% annually. The Gulf War helped boost business for the airline as it was the only airline to continue flying in the last ten days of the war. In June 1991 shortly after the end of the hostilities caused by the Gulf War, Emirates finally manages to acquire slots at London Heathrow . In 1996, Emirates took delivery of its baseline Boeing 777-200 , followed by
3248-531: Was later canceled amidst the COVID-19 pandemic . Emirates later signed a multi-year sponsorship with the club in September 2023 becoming its official airline and jersey sponsor for the next three seasons. On 8 February 2024, Emirates signed a multi year partnership with the National Basketball Association (NBA) to become the official airline of the league, this deal also includes getting the naming rights for
3306-400: Was later revealed by the senior vice president of the airline's commercial operations worldwide that, "Your ability to react in the marketplace is hindered because you need a consensus from your alliance partners". Emirates codeshares with the following airlines: 2023%E2%80%9324 Dallas Mavericks season The 2023–24 Dallas Mavericks season was the 44th season for the franchise in
3364-561: Was required to operate independently of government subsidies. Pakistan International Airlines also provided free training facilities to Emirates' cabin crew at Karachi Airport . The airline was founded by Ahmed bin Saeed Al Maktoum , the airline's present chairman. In the years following its founding, the airline rapidly expanded both its fleet and its destinations. In October 2008, Emirates moved all of its operations at Dubai International Airport to Terminal 3. Emirates operates
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