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131-624: Juventus Stadium ( Italian pronunciation: [juˈvɛntus ˈstaːdjum] ), known for sponsorship reasons as the Allianz Stadium since July 2017, sometimes simply known in Italy as the Stadium ( Italian : Lo Stadium ), is an all-seater football stadium in the Vallette borough of Turin , Italy, and the home of Juventus FC The stadium was built on the site of its former ground,

262-536: A Juventus Soccer School (the school football team Juventus) and will also build hotels. On 22 December 2012, the master plan of the whole Continassa area was approved by the city council of Turin. On 14 June 2013, a final contract was signed for €11.7 million, which Juventus acquired a 99-year renewable lease hold of 180,000 square metre of area, while the city council retained some area in Continassa. On 22 July 2014 Piano Esecutivo Convenzionato proposed by Juventus

393-538: A company which sees the agreement between Nordiconad from Modena, the Northern Italy Cooperative of Gruppo Conad , Cmb from Carpi and Unieco from Reggio Emilia , two Italian companies in the field of shopping centre building. The Juventus Museum, called the J-Museum, was unveiled on 16 May 2012 by club president Andrea Agnelli and museum chairman Paolo Gamberti and opened to the public

524-554: A comprehensive partnership with Sportfive up to and including 2027/2028. Among other things, the agency is supposed to support VfB Stuttgart in its search for sponsors and in marketing the modernized stadium for UEFA Euro 2024 . Since 2010, Chelsea F.C. has been cooperating with Sportfive. This involves Sportfive marketing players from the first squad on behalf of Chelsea F.C. in Europe, as well as connecting them with larger and local brands as part of its own ambassador program. In 2021,

655-403: A cooperation with the global esports organization Gen.G . Following this, Sportfive signed a cooperation deal with Ampverse, as well as being appointed as the official sales agency of Fnatic for global partnerships. In Spring 2022, Sportfive launched its own creator collective called SQVAD with a focus on esports and gaming, but also other lifestyle themes like fashion and music. Among

786-402: A cost of €155 million, features modern executive boxes, among other new developments. The completion of Juventus Stadium made Juventus the only Serie A club to build and own their stadium at the time. Then-club chairman Giovanni Cobolli Gigli described the stadium as "a source of great pride". The financing of the project was contributed by the advanced payment from Sportfive for €35 million,

917-488: A friendly which ended 1–1; Luca Toni scored the first goal. The first competitive match was against Parma three days later, where Stephan Lichtsteiner scored the stadium's first competitive goal in the 16th minute. Juventus only lost three of their first 100 league matches at the Juventus Stadium. The stadium hosted the 2014 UEFA Europa League Final and the 2021 UEFA Nations League Finals . Also, it hosted

1048-410: A goalless draw. On 3 December 2020, UEFA announced that the Juventus Stadium would be one of two venues to host matches of the 2021 UEFA Nations League Finals . On 2 March 2020, UEFA announced that the Juventus Stadium would host the 2022 UEFA Women's Champions League Final . On 1 June 2010 Juventus acquired a 99-year leasehold on the 270,860 m Continassa area (50 years for some minor parties) from

1179-565: A huge number of civil servants and soldiers recruited from all over the country introduced many more words and idioms from their home languages— ciao is derived from the Venetian word s-cia[v]o ("slave", that is "your servant"), panettone comes from the Lombard word panetton , etc. Only 2.5% of Italy's population could speak the Italian standardized language properly when

1310-471: A little over one million people in the United States speak Italian at home. Nevertheless, an Italian language media market does exist in the country. In Canada, Italian is the second most spoken non-official language when varieties of Chinese are not grouped together, with 375,645 claiming Italian as their mother tongue in 2016. Italian immigrants to South America have also brought a presence of

1441-449: A loan of €50 million (later increased to €60 million) from Istituto per il Credito Sportivo , and a land sales to Nordiconad for €20.25 million. The construction project aimed to ensure a low environmental impact of the work of the construction site via the use of advanced environmentally sustainable technologies. This stadium is constructed to reduce energy consumption from non-renewable energy sources by reducing waste and optimising

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1572-657: A local vernacular. These dialects, as they are commonly referred to, evolved from Vulgar Latin over the course of centuries, unaffected by formal standards and teachings. They are not in any sense "dialects" of standard Italian, which itself started off as one of these local tongues, but sister languages of Italian. Mutual intelligibility with Italian varies widely, as it does with Romance languages in general. The Romance languages of Italy can differ greatly from Italian at all levels ( phonology , morphology , syntax , lexicon , pragmatics ) and are classified typologically as distinct languages. The standard Italian language has

1703-658: A poetic and literary origin in the works of Tuscan writers of the 12th century, and, although the grammar and core lexicon are basically unchanged from those used in Florence in the 13th century, the modern standard of the language was largely shaped by relatively recent events. However, Romance vernacular as language spoken in the Italian Peninsula has a longer history. In fact, the earliest surviving texts that can definitely be called vernacular (as distinct from its predecessor Vulgar Latin) are legal formulae known as

1834-588: A proposed move from Roma . This was the first time that J-Medical had held routine check-ups for prospective Juventus players. Juventus Stadium hosted the Stadium Business Awards held in May 2012. On 20 March 2012, UEFA announced that the Juventus Stadium would host the 2014 UEFA Europa League Final . This was the first time the city of Turin hosted a final of a UEFA club competition. Sevilla of Spain beat Benfica of Portugal on penalties after

1965-417: A renewed interest in linguistics in the 16th century, sparked a debate that raged throughout Italy concerning the criteria that should govern the establishment of a modern Italian literary and spoken language. This discussion, known as questione della lingua (i.e., the problem of the language ), ran through the Italian culture until the end of the 19th century, often linked to the political debate on achieving

2096-522: A result. Starting in late medieval times in much of Europe and the Mediterranean, Latin was replaced as the primary commercial language by languages of Italy, especially Tuscan and Venetian. These varieties were consolidated during the Renaissance with the strength of Italy and the rise of humanism and the arts . Italy came to enjoy increasing artistic prestige within Europe. A mark of

2227-425: A return match at Meadow Lane in 2012 to celebrate County's 150th anniversary. The stadium includes 3,600 premium seats and 64 sky boxes. Services for the club include reserved entrance to the stadium, luxury armchairs with personal LCD televisions , exclusive restaurants, bars, lounges, finger food at half time and after the game, reserved parking, access to the museum (starting in 2012). The Juventus Premium Club

2358-420: A seven-vowel system, consisting of /a, ɛ, e, i, ɔ, o, u/ , as well as 23 consonants. Compared with most other Romance languages, Italian phonology is conservative, preserving many words nearly unchanged from Vulgar Latin . Some examples: Sportfive In 1987, UFA first secured the rights to broadcast Bundesliga games in a deal with German Football Association (DFB) , as well as the rights to broadcast

2489-479: A single language is that they have evolved so that they are no longer mutually intelligible ; this diagnostic is effective if mutual intelligibility is minimal or absent (e.g. in Romance, Romanian and Portuguese), but it fails in cases such as Spanish-Portuguese or Spanish-Italian, as educated native speakers of either pairing can understand each other well if they choose to do so; however, the level of intelligibility

2620-563: A sports marketing, event management and media company in Asia, with a roster of golf, association football and cricket events. In 2005, Sportfive was commissioned by the City of Hamburg to coordinate the city's marketing activities for the 2006 FIFA World Cup in Germany. Subsequently, the agency marketed television rights for the 2008 UEFA Euro Football Championships and organized the sale of

2751-480: A supporting layer of the soil, with almost 40,000 m (52,000 cu yd) of concrete put towards the construction of the new stadium's foundations. Around 6,000 tons of steel, aluminium and copper were recovered, the re-use of which provided savings of more than one million euros . The implementation of this sustainable construction policy has ensured a global savings of approximately €2.3 million. Juventus signed an agreement with Sportfive Italia which gave

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2882-513: A united Italian state. Renaissance scholars divided into three main factions: A fourth faction claimed that the best Italian was the one that the papal court adopted, which was a mixture of the Tuscan and Roman dialects. Eventually, Bembo's ideas prevailed, and the foundation of the Accademia della Crusca in Florence (1582–1583), the official legislative body of the Italian language, led to

3013-471: A variety of clients in the sports sector, as well as representing individual international athletes. These include services for rights holders and companies, such as distribution strategies, internationalization, (virtual) A-boards and stadium advertising, jersey sponsorship, international media rights, athlete marketing, hospitality programs, travel services, creative sponsorship campaigns as well as digital services such as apps and product innovations. Further,

3144-427: Is 89% with French, 87% with Catalan , 85% with Sardinian , 82% with Spanish, 80% with Portuguese , 78% with Ladin , 77% with Romanian . Estimates may differ according to sources. One study, analyzing the degree of differentiation of Romance languages in comparison to Latin (comparing phonology , inflection , discourse , syntax , vocabulary , and intonation ), estimated that distance between Italian and Latin

3275-691: Is a Romance language of the Indo-European language family that evolved from the Vulgar Latin of the Roman Empire . Italian is the least divergent language from Latin , together with Sardinian (meaning that Italian and Sardinian are the most conservative Romance languages). Spoken by about 85 million people, including 67 million native speakers (2024), Italian is an official language in Italy , San Marino , Switzerland ( Ticino and

3406-759: Is also spoken by a minority in Monaco and France, especially in the southeastern part of the country. Italian was the official language in Savoy and in Nice until 1860, when they were both annexed by France under the Treaty of Turin , a development that triggered the " Niçard exodus ", or the emigration of a quarter of the Niçard Italians to Italy, and the Niçard Vespers . Giuseppe Garibaldi complained about

3537-534: Is higher than that between Sardinian and Latin. In particular, its vowels are the second-closest to Latin after Sardinian . As in most Romance languages, stress is distinctive. Italian is the official language of Italy and San Marino and is spoken fluently by the majority of the countries' populations. Italian is the third most spoken language in Switzerland (after German and French; see Swiss Italian ), although its use there has moderately declined since

3668-446: Is managed globally by Stefan Felsing (Chief Executive Officer), Philipp Hasenbein (Chief Operating Officer), Robert Müller von Vultejus (Chief Growth Officer) and Christian Peters (Chief Financial Officer). The agency has offices in: Sportfive's subsidiaries include, among others, the companies EKS , Brave and Build a Rocket . The latter is an esports agency that provides consulting, strategy and marketing campaigns for companies in

3799-460: Is markedly lower between Italian-Spanish, and considerably higher between the Iberian sister languages of Portuguese-Spanish. Speakers of this latter pair can communicate with one another with remarkable ease, each speaking to the other in his own native language without slang/jargon. Nevertheless, on the basis of accumulated differences in morphology, syntax, phonology, and to some extent lexicon, it

3930-504: Is neither a co-official nor a protected language in these countries. Some speakers of Italian are native bilinguals of both Italian (either in its standard form or regional varieties ) and a local language of Italy , most frequently the language spoken at home in their place of origin. Italian is a major language in Europe, being one of the official languages of the Organization for Security and Co-operation in Europe and one of

4061-410: Is not difficult to identify that for the Romance varieties of Italy, the first extant written evidence of languages that can no longer be considered Latin comes from the ninth and tenth centuries C.E. These written sources demonstrate certain vernacular characteristics and sometimes explicitly mention the use of the vernacular in Italy. Full literary manifestations of the vernacular began to surface around

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4192-457: Is situated in the stadium's east stand, next to J-Museum. Housed within a 3500 m facility, the centre houses specialist clinics, operating theatres for outpatient surgery and a rehabilitation centre. In addition to providing affordable and efficient healthcare for the local community, the medical centre also serves as the club's in-house clinic for conducting players' medical check-ups. On 13 June 2016, Miralem Pjanić completed his medical ahead of

4323-479: Is the Juventus corporate hospitality project, aimed at companies who wish to entertain their clients and partners to lunch or dinner at the Juventus stadium before the match. In addition, the stadium houses a 34,000-m shopping complex open every day and parking space for 4,000 vehicles. The Juventus Museum is located nearby. A 70-minute guided tour of the stadium is offered every day. Guests are taken around to see

4454-648: Is the main working language of the Holy See , serving as the lingua franca (common language) in the Roman Catholic hierarchy as well as the official language of the Sovereign Military Order of Malta . Italian has a significant use in musical terminology and opera with numerous Italian words referring to music that have become international terms taken into various languages worldwide. Almost all native Italian words end with vowels , and

4585-549: Is used, and the town of Chipilo near Puebla, Mexico; each continues to use a derived form of Venetian dating back to the 19th century. Other examples are Cocoliche , an Italian–Spanish pidgin once spoken in Argentina and especially in Buenos Aires , and Lunfardo . The Rioplatense Spanish dialect of Argentina and Uruguay today has thus been heavily influenced by both standard Italian and Italian regional languages as

4716-509: The Il Globo (Australia) and the La gazzetta del Sud Africa (South Africa). Italian is widely taught in many schools around the world, but rarely as the first foreign language. In the 21st century, technology also allows for the continual spread of the Italian language, as people have new ways to learn how to speak, read, and write languages at their own pace and at any given time. For example,

4847-991: The La Voce del Popolo ( Croatia ), the Corriere d'Italia (Germany), the L'italoeuropeo (United Kingdom), the Passaparola ( Luxembourg ), the America Oggi (United States), the Corriere Canadese and the Corriere Italiano (Canada), the Il punto d'incontro (Mexico), the L'Italia del Popolo ( Argentina ), the Fanfulla (Brazil), the Gente d'Italia ( Uruguay ), the La Voce d'Italia ( Venezuela ),

4978-642: The 2022 UEFA Women's Champions League Final . In its area there are some other structures related with the club such as the J-Museum , the J-Medical and a concept store, as well as a shopping center. Juventus' previous permanent home ground, the Stadio delle Alpi , was completed in 1990 to host matches for the 1990 World Cup . The club's move from their previous ancestral home, the Stadio Comunale , to

5109-723: The Asian Football Confederation , as well as leagues such as the Premier League , the Bundesliga, the Serie A and the Barclays Women's Super League . Sportfive cooperated or cooperates with more than 17 top football clubs in Germany such as FC Bayern Munich , Hamburger SV , Hertha BSC , 1. FC Union Berlin , FC Schalke 04 , Bayer 04 Leverkusen , and Borussia Dortmund . In Germany,

5240-763: The Bank of America to become the presenting partner of the Boston Marathon in 2022 . The agency works with various national and international brands and companies such as Trivago , Jeep , Nike , BMW , Emirates , Red Bull or Kellogg's and media companies such as Sky Group and DAZN . Sportfive supports the Kansas City Chiefs with their international strategy, asset development and commercial marketing such as expanding its presence and marketing in Germany. The New York Jets have also partnered with Sportfive to support their market presence in

5371-664: The Fortinet Championship , Barbasol Championship , and Puerto Rico Open , as well as the Lecom Suncoast Classic on the Korn Ferry Tour . Several golfers are also under contract, including Jon Rahm , Lilia Vu , and John Catlin . Through the acquisition of Gaylord Sports Management in 2012, Sportfive acquired clients such as professional players Phil Mickelson and Keegan Bradley . Sportfives's golf operations were further expanded by

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5502-702: The Gallo-Italic linguistic panorama of Northern Italy , the Italo-Dalmatian , Neapolitan and its related dialects were largely unaffected by the Franco- Occitan influences introduced to Italy mainly by bards from France during the Middle Ages, but after the Norman conquest of southern Italy , Sicily became the first Italian land to adopt Occitan lyric moods (and words) in poetry. Even in

5633-852: The Grisons ), Corsica , and Vatican City . It has official minority status in Croatia , Slovenian Istria , and the municipalities of Santa Tereza and Encantado in Brazil . Italian is also spoken by large immigrant and expatriate communities in the Americas and Australia . Italian is included under the languages covered by the European Charter for Regional or Minority Languages in Bosnia and Herzegovina and in Romania , although Italian

5764-611: The IHF Beach Handball Global Tour . At the 2023 Men's World Handball Championships in Poland and Sweden , Sportfive gained Falken Tire Europe and Trivago, among others, as official partners of the IHF World Championship 2023 . Falken Tire Europe obtained the title and logo rights, as well as the advertising rights. The branding of the official online travel partner Trivago appeared during

5895-674: The Kingdom of Italy in the Dodecanese ). Italian is widely spoken in Malta , where nearly two-thirds of the population can speak it fluently (see Maltese Italian ). Italian served as Malta's official language until 1934, when it was abolished by the British colonial administration amid strong local opposition. Italian language in Slovenia is an officially recognized minority language in

6026-773: The Kingdom of Lombardy–Venetia ), although the masses kept speaking primarily their local vernaculars. Italian was also one of the many recognised languages in the Austro-Hungarian Empire . Italy has always had a distinctive dialect for each city because the cities, until recently, were thought of as city-states . Those dialects now have considerable variety . As Tuscan-derived Italian came to be used throughout Italy, features of local speech were naturally adopted, producing various versions of Regional Italian . The most characteristic differences, for instance, between Roman Italian and Milanese Italian are syntactic gemination of initial consonants in some contexts and

6157-554: The Placiti Cassinesi from the province of Benevento that date from 960 to 963, although the Veronese Riddle , probably from the 8th or early 9th century, contains a late form of Vulgar Latin that can be seen as a very early sample of a vernacular dialect of Italy. The Commodilla catacomb inscription is also a similar case. The Italian language has progressed through a long and slow process, which started after

6288-672: The Stadio delle Alpi in the latter 2000s, and is the first club-owned football modern venue in the country. It is also one of only four stadiums in Italy accredited with the UEFA Category 4, which have the highest technical level in the confederation's Stadium Infrastructure Regulations, alongside the San Siro , the Stadio Olimpico di Roma and the Stadio Olimpico Grande Torino . It was opened at

6419-530: The Superleague Greece , as well as English clubs such as Chelsea F.C. , Liverpool F.C. , Tottenham Hotspur and Manchester City , or Spanish clubs Atlético Madrid and Real Madrid CF . There are also coorperations with national teams such as the United States men's national soccer team . The cooperations may vary depending on the demand. VfB Stuttgart , for example, entered into

6550-420: The UEFA Euro 2024 , for which the UEFA commissioned Hospitality Experience AG , a joint venture between Sportfive and Fortius AG . In motorsports, Sportfive works with several racing series on commercial and marketing strategies. In Formula One , Sportfive has worked with Mercedes-Benz and Scuderia Ferrari among others. Sportfive is responsible for acquiring sponsors for Mercedes' Formula One team, e.g.,

6681-402: The UK . Sportfive works with the Los Angeles Dodgers and is responsible for finding a field presenting partner for the Dodgers Stadium and securing the first jersey partnership for Major League Baseball . In the US, Sportfive has partnerships with the Los Angeles Lakers , New York Knicks and Chicago Bulls . The collaboration with the Los Angeles Lakers began in 2020 and resulted in

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6812-406: The Western Roman Empire's fall in the 5th century. The language that came to be thought of as Italian developed in central Tuscany and was first formalized in the early 14th century through the works of Tuscan writer Dante Alighieri , written in his native Florentine . Dante's epic poems, known collectively as the Commedia , to which another Tuscan poet Giovanni Boccaccio later affixed

6943-502: The Wimbledon Championships . This led to the development of the sports rights marketing business under UFA Sports . Sportfive was formed in 2001, after the acquisition of joint control of the French sports rights agency Groupe Jean-Claude Darmon SA (GJCD) by Canal+ and RTL Group had been cleared by the European Commission . As part of the deal, Canal+ and RTL merged their sports rights agencies, respectively Sport+ and UFA Sports, to become Sportfive. The newly formed agency

7074-406: The 111 Italian lecturer sections belonging to foreign schools where Italian is taught as a language of culture. As of 2022, Australia had the highest number of students learning Italian in the world. This occurred because of support by the Italian community in Australia and the Italian Government and also because of successful educational reform efforts led by local governments in Australia. From

7205-458: The 13th century in the form of various religious texts and poetry. Although these are the first written records of Italian varieties separate from Latin, the spoken language had probably diverged long before the first written records appeared since those who were literate generally wrote in Latin even if they spoke other Romance varieties in person. Throughout the 19th and 20th centuries, the use of Standard Italian became increasingly widespread and

7336-438: The 1970s. It is official both on the national level and on regional level in two cantons : Ticino and Grisons . In the latter canton, however, it is only spoken by a small minority, in the Italian Grisons . Ticino, which includes Lugano , the largest Italian-speaking city outside Italy, is the only canton where Italian is predominant. Italian is also used in administration and official documents in Vatican City . Italian

7467-417: The Italian dialects has declined in the modern era , as Italy unified under Standard Italian and continues to do so aided by mass media from newspapers to radio to television, diglossia is still frequently encountered in Italy and triglossia is not uncommon in emigrant communities among older speakers. Both situations normally involve some degree of code-switching and code-mixing . Notes: Italian has

7598-439: The Italian language into a lingua franca used not only among clerks, nobility, and functionaries in the Italian courts but also by the bourgeoisie . Italian literature's first modern novel, I promessi sposi ( The Betrothed ) by Alessandro Manzoni , further defined the standard by "rinsing" his Milanese "in the waters of the Arno " ( Florence 's river), as he states in the preface to his 1840 edition. After unification,

7729-457: The J-Hotel; the ISE International School (part of J-College ); the Concept Store. A power station and the service infrastructure for the whole area would complete the development. The operational plan was expected for the completion by the end of June 2017. On 17 July 2017, Juventus announced that the new Juventus head office was opened. On 24 August 2019, Juventus announced the opening of the four-star 138-room J-Hotel; Juventus own 40 percent of

7860-593: The J-Village Fund worth €24.1 million and be a Fund shareholder. The J-Village Property Fund was managed by an asset management company Accademia SGR. The Fund's overall investment was above €100 million, entirely covered by various private investors which were handled by Accademia SGR for a total of €53.8 million, and financing granted by UBI Banca (50%) and UniCredit (50%), for a maximum of €64.5 million. Italian language Italian ( italiano , pronounced [itaˈljaːno] , or lingua italiana , pronounced [ˈliŋɡwa itaˈljaːna] )

7991-447: The Kellogg's logo on all U15 to U19 national teams' jerseys. In addition, Kellogg's is featured on A-boards at all international home matches and in other content formats. In 2020, Sportfive founded its own esports division, and launched its own creative collective SQVAD. The collective of three German content creators operates with new media channels to implement projects around esports and gaming, as well as fashion and music. Further,

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8122-497: The Mediterranean. The increasing political and cultural relevance of Florence during the periods of the rise of the Medici Bank , humanism , and the Renaissance made its dialect, or rather a refined version of it, a standard in the arts. The Renaissance era, known as il Rinascimento in Italian, was seen as a time of rebirth, which is the literal meaning of both renaissance (from French) and rinascimento (Italian). During this time, long-existing beliefs stemming from

8253-432: The Stadio delle Alpi was controversial. The new stadium was built at a great expense, was relatively less accessible, and had poor sightlines due to the athletics track. Despite Juventus being the best-supported team in Italy (with the highest television subscribers and away section attendances), attendance at the Stadio delle Alpi was dismal. Average attendance was only a third of the stadium's 67,000 capacity. The club bought

8384-402: The Turin city council for €1 million with the aim to redevelop over ten years with a series of projects and an investment of at least €60 million. The agreement was initially announced on 15 March 2011 and signed by the end of 2011. The project includes, among others, the construction of the future headquarters of the club – which will be built in the Continassa, the club has pledged to construct

8515-431: The World Cup matches. Sportfive also served as the official partner for the sale of hospitality club packages for the championship matches in Poland. Sportfive was also responsible for the media production of the 2023 World Women's Handball Championship in Norway, Sweden and Denmark. The agency produced the world feed and distributed the matches all over the world. Sportfive also ran the commercial program on behalf of

8646-436: The acquisition of golf event company Jeff Sanders Promotion of Beaverton in 2012. In addition to promotion of professional players and event management, the agency also markets equipment partnerships to players, for example with Callaway Golf Company , or TravisMathew apparel and Cuarter footwear. In 2021, Sportfive acquired golf event management, consulting and distribution company Global Golf Management . The company

8777-442: The acquisition of the remaining shares of WSG by the Lagardère Group , all sports marketing agencies within the group, including Sportfive, WSG, IEC in Sports , Sports Marketing and Management (SMAM) and Lagardère Unlimited Inc. were integrated into Lagardère Sports and Entertainment and renamed Lagardère Sports S.A.S . In May 2020, the agency was rebranded back to Sportfive following its takeover by H.I.G. Europe, an arm of

8908-597: The agency cooperates with the esports organization Gen.G , which owns and operates teams that compete in games such as League of Legends (LoL), NBA 2K , Fortnite , Valorant , Overwatch and PUBG . Sportfive is responsible for marketing Gen.G's commercial rights, including securing long-term partnerships and managing sponsorship commitments. Additionally, Sportfive cooperates with Ampverse , as well as with Fnatic. Sportfive works with various national and international rights holders in football. These rights holders include football associations such as FIFA , UEFA and

9039-429: The agency facilitated the partnership between travel provider Trivago and Chelsea F.C. In 2022, Sportfive enabled a jersey sponsorship for the Spanish club Atlético Madrid by the Cryptocurrency investment app Whalefin. Previous clients were the Italian clubs Juventus F.C., Atalanta BC and U.C. Sampdoria. One of Sportfive's largest projects is the marketing and provision of the official hospitality packages for

9170-401: The agency supports realization of those concepts with teams based at the respective club. The agency is also a broker for sporting events such as Olympics & multi-sport events . For example, the Australian Commonwealth Games entered into a long-term partnership with Sportfive during the preparations for the Birmingham 2022 Commonwealth Games . Further, the agency also arranged for

9301-444: The case of Northern Italian languages, however, scholars are careful not to overstate the effects of outsiders on the natural indigenous developments of the languages. The economic might and relatively advanced development of Tuscany at the time ( Late Middle Ages ) gave its language weight, although Venetian remained widespread in medieval Italian commercial life, and Ligurian (or Genoese) remained in use in maritime trade alongside

9432-881: The championship as well as on behalf of the IHF. Further, Sportfive is the exclusive sales agency for the French Handball Federation . As part of this agreement, Sportfive assists the Federation in developing its sponsorship revenues in France and abroad. The agency marketed the hospitality programs at the 2014 Ryder Cup in Scotland . In addition, Sportfive will oversee all aspects of the Myrtle Beach PGA Tour 2024 and managed several other PGA Tour tournaments, including The American Express ,

9563-653: The colonial period. In the early 19th century, Eritrea was the country with the highest number of Italians abroad, and the Italian Eritreans grew from 4,000 during World War I to nearly 100,000 at the beginning of World War II. In Asmara there are two Italian schools, the Italian School of Asmara (Italian primary school with a Montessori department) and the Liceo Sperimentale "G. Marconi" (Italian international senior high school). Italian

9694-538: The company "exclusive naming and partial promotional and sponsorship rights for the new stadium". In the agreement, Sportfive was given the rights to the name of the stadium from 2011 to 2023 for €75 million and to market the sky boxes and VIP seats. Since 1 July 2017, the Juventus Stadium is known commercially as the Allianz Stadium (in Turin) until 30 June 2030. One of the first sporting structures, as well as

9825-885: The company was instrumental in brokering the naming rights for the HSH Nordbank Arena in Hamburg , the Commerzbank Arena in Frankfurt , or the Signa Iduna Park in Dortmund . Further, Sportfive is the overall marketer for more than 70 European football clubs, including Paris Saint-Germain F.C. , Olympique Lyon and AS Monaco from the French Ligue 1 , Atalanta BC, U.C. Sampdoria and Juventus FC from Italy’s Serie A , PAOK FC from

9956-573: The country (some 0.42% of the total population). Their numbers dropped dramatically after World War II following the Istrian–Dalmatian exodus , which caused the emigration of between 230,000 and 350,000 Istrian Italians and Dalmatian Italians. Italian was the official language of the Republic of Ragusa from 1492 to 1807. It formerly had official status in Albania due to the annexation of

10087-518: The country to the Kingdom of Italy (1939–1943). Albania has a large population of non-native speakers, with over half of the population having some knowledge of the Italian language. The Albanian government has pushed to make Italian a compulsory second language in schools. The Italian language is well-known and studied in Albania, due to its historical ties and geographical proximity to Italy and to

10218-446: The country. A few hundred Italian settlers returned to Libya in the 2000s. Italian was the official language of Eritrea during Italian colonisation . Italian is today used in commerce, and it is still spoken especially among elders; besides that, Italian words are incorporated as loan words in the main language spoken in the country (Tigrinya). The capital city of Eritrea, Asmara , still has several Italian schools, established during

10349-525: The country. The official census, carried out in 2002, reported 2,258 ethnic Italians ( Istrian Italians ) in Slovenia (0.11% of the total population). Italian language in Croatia is an official minority language in the country, with many schools and public announcements published in both languages. The 2001 census in Croatia reported 19,636 ethnic Italians (Istrian Italians and Dalmatian Italians ) in

10480-464: The design and fashion industries, in some sports such as football and especially in culinary terms. In Italy, almost all the other languages spoken as the vernacular —other than standard Italian and some languages spoken among immigrant communities—are often called " Italian dialects ", a label that can be very misleading if it is understood to mean "dialects of Italian". The Romance dialects of Italy are local evolutions of spoken Latin that pre-date

10611-588: The diffusion of Italian television in the country. Due to heavy Italian influence during the Italian colonial period , Italian is still understood by some in former colonies such as Libya. Although it was the primary language in Libya since colonial rule , Italian greatly declined under the rule of Muammar Gaddafi , who expelled the Italian Libyan population and made Arabic the sole official language of

10742-531: The dressing rooms, facilities, museum and the pitch. The tours were initiated in November 2011 and the first tour was led by former Juventus player and current board member Pavel Nedvěd . Audio guides are also available to foreign visitors in English, French, German and Spanish. On 27 October 2011, Area 12, a shopping centre adjacent to the stadium was opened. It has over 60 shops, two bars, three restaurants and

10873-478: The educated gentlemen was to make the Grand Tour , visiting Italy to see its great historical monuments and works of art. It was expected that the visitor would learn at least some Italian, understood as language based on Florentine. In England, while the classical languages Latin and Greek were the first to be learned, Italian became the second most common modern language after French, a position it held until

11004-462: The establishment of Italian, and as such are sister languages to the Tuscan that was the historical source of Italian. They can be quite different from Italian and from each other, with some belonging to different linguistic branches of Romance. The only exceptions to this are twelve groups considered " historical language minorities ", which are officially recognized as distinct minority languages by

11135-433: The fact that it was linguistically an intermediate between the northern and the southern Italian dialects. Thus the dialect of Florence became the basis for what would become the official language of Italy. Italian was progressively made an official language of most of the Italian states predating unification, slowly replacing Latin, even when ruled by foreign powers (such as Spain in the Kingdom of Naples , or Austria in

11266-554: The fan base in France. The New York Knicks hired Sportfive in 2023 to search for a new jersey partner. Sportfive works with FC Bayern Basketball and is responsible for sponsor and partner acquisition, team and project management for the club as well as marketing its esports team. Further, the agency also initiated the partnership between Kellogg's and the German Basketball Association (DBB), specifically with youth and women's basketball teams, featuring

11397-416: The first Conad store to feature a drive-through service, allowing customers to do their shopping online and collect their pre-packed goods. The new Juventus Store, at 550 square metres, is the biggest sports club shop in the country. It was designed by Giugiaro and architect Alberto Rolla. The shopping centre has 2,000 parking spaces, of which 800 are covered, and was provided by San Sisto (sole owner),

11528-422: The first football ground, to be built in post-modern stile in the country, the opening ceremony of the stadium was held on 8 September 2011, with a friendly match against Notts County , chosen as Juventus' black and white stripes were inspired by County's jersey colours. The game ended 1–1 with goals from Luca Toni and Lee Hughes in the second half. In return, Notts County extended an invitation to Juventus for

11659-598: The first global partnership for the Lakers with bibigo , a Korean food company. Sportfive was also responsible for the Lakers' partnership with the asset management company DWS as a global investment sponsor. The DWS logo can be seen on the Crypto.com Arena at home games. The same year, Sportfive started to support the Chicago Bulls in the development of a worldwide distribution network, for example to further expand

11790-428: The following day. A noted feature is the extensive use of technology to provide a different approach to the traditional concept of a museum. The museum is chaired by noted Italian journalist Paolo Garimberti, who was previously a journalist and correspondent for La Stampa , La Repubblica and CNN Italia. The museum has been a popular point of interest with visitors to the stadium. Just four months after opening to

11921-476: The free website and application Duolingo has 4.94 million English speakers learning the Italian language. According to the Italian Ministry of Foreign Affairs , every year there are more than 200,000 foreign students who study the Italian language; they are distributed among the 90 Institutes of Italian Culture that are located around the world, in the 179 Italian schools located abroad, or in

12052-674: The friendly game between Dinamo Bucharest and FC Barcelona at the Arena Națională in Bucharest , Romania . Further, Sportfive launched the channel Sportdigital in cooperation with the German handball , basketball and volleyball Bundesliga. At the time, Sportfive's clients included more than 270 sports clubs and athletes. The clients came from various disciplines such as handball , basketball , rugby and motorsport , as well as boxing ( Klitschko brothers ). In 2015, following

12183-498: The hotel, with the other 60 percent belonging to the Lindbergh Hotels group. Juventus ceded the development rights of the area to a private equity fund The J-Village Property Fund. The transaction included the ownership over an area of approximately 148,700 square meters and the related planning permission for 34,830 square meters of gross floor area at a total value of €24.1 million. Therefore, Juventus received shares in

12314-630: The international private equity and asset management firm H.I.G. Capital. H.I.G. acquired a 75.1% stake in the business in April 2020, and the remaining shares in July 2021. The rebranding to Sportfive followed the restructuring of the agency's global leadership team. The executive committee included Stefan Felsing, Philipp Hasenbein, and Robert Müller von Vultejus, respectively former executives at Sportfive and Lagardère Sports. That same year, Sportfive founded its own esports division. Since 2022, there has been

12445-489: The island of Corsica (but not in the neighbouring Sardinia , which on the contrary underwent Italianization well into the late 18th century, under Savoyard sway: the island's linguistic composition, roofed by the prestige of Spanish among the Sardinians , would therein make for a rather slow process of assimilation to the Italian cultural sphere ). The rediscovery of Dante's De vulgari eloquentia , as well as

12576-577: The language has a 7-vowel sound system ('e' and 'o' have mid-low and mid-high sounds). Italian has contrast between short and long consonants and gemination (doubling) of consonants. During the Middle Ages , the established written language in Europe was Latin, although the great majority of people were illiterate, and only few were well versed in the language. In the Italian Peninsula , as in most of Europe, most would instead speak

12707-640: The language to that continent. According to some sources, Italian is the second most spoken language in Argentina after the official language of Spanish, although its number of speakers, mainly of the older generation, is decreasing. Italian bilingual speakers can be found scattered across the Southeast of Brazil as well as in the South. In Venezuela , Italian is the most spoken language after Spanish and Portuguese, with around 200,000 speakers. In Uruguay , people who speak Italian as their home language are 1.1% of

12838-498: The late 18th century when it tended to be replaced by German. John Milton , for instance, wrote some of his early poetry in Italian. Within the Catholic Church , Italian is known by a large part of the ecclesiastical hierarchy and is used in substitution for Latin in some official documents. Italian loanwords continue to be used in most languages in matters of art and music (especially classical music including opera), in

12969-534: The late 19th to the mid-20th century, millions of Italians settled in Argentina, Uruguay, Southern Brazil and Venezuela, as well as in Canada and the United States, where they formed a physical and cultural presence. In some cases, colonies were established where variants of regional languages of Italy were used, and some continue to use this regional language. Examples are Rio Grande do Sul , Brazil, where Talian

13100-567: The law. On the other hand, Corsican (a language spoken on the French island of Corsica ) is closely related to medieval Tuscan , from which Standard Italian derives and evolved. The differences in the evolution of Latin in the different regions of Italy can be attributed to the natural changes that all languages in regular use are subject to, and to some extent to the presence of three other types of languages: substrata, superstrata, and adstrata . The most prevalent were substrata (the language of

13231-412: The nation was unified in 1861. Italian is a Romance language , a descendant of Vulgar Latin (colloquial spoken Latin). Standard Italian is based on Tuscan , especially its Florentine dialect , and is, therefore, an Italo-Dalmatian language , a classification that includes most other central and southern Italian languages and the extinct Dalmatian . According to Ethnologue , lexical similarity

13362-408: The number of printing presses in Italy grew rapidly and by the year 1500 reached a total of 56, the biggest number of printing presses in all of Europe. This enabled the production of more pieces of literature at a lower cost and Italian, as the dominant language, spread. Italian became the language used in the courts of every state in the Italian Peninsula , as well as the prestige variety used on

13493-616: The official hospitality program for the 2010 FIFA Football World Cup in South Africa in continental Europe. Additionally, Sportfive marketed the 2009 World Athletics Championships in Berlin and was appointed by the International Olympic Committee (IOC) as its official media rights agent for the 2012 and 2016 Summer Olympics , as well as the 2014 Winter Olympics . In August 2012, Sportfive organized

13624-630: The openness of vowels, the length of the consonants, and influence of the local language (for example, in informal situations andà , annà and nare replace the standard Italian andare in the area of Tuscany, Rome and Venice respectively for the infinitive "to go"). There is no definitive date when the various Italian variants of Latin—including varieties that contributed to modern Standard Italian—began to be distinct enough from Latin to be considered separate languages. One criterion for determining that two language variants are to be considered separate languages rather than variants of

13755-879: The organization, in addition to Sportfive expanding its operations in the US by retaining Wolfe Solutions' Columbia and South Carolina offices. In 2023, Sportfive appointed former CEO of WSG O’Brien as president of the agency's Asia–Pacific division. The same year, Sportfive and Dojo founded the joint venture Dravt, an agency for pop culture in the sports business. Sportfive markets over 30 sports. In addition to football, these include predominantly American football, basketball, handball, motor sports like Formula One, golf, baseball and esports & gaming. Other sports include cycling , endurance sports , field hockey , horse racing , rugby , sailing , swimming , surfing , table tennis , weightlifting and winter sports . The agency markets campaigns and endorsement agreements for

13886-584: The original inhabitants), as the Italian dialects were most probably simply Latin as spoken by native cultural groups. Superstrata and adstrata were both less important. Foreign conquerors of Italy that dominated different regions at different times left behind little to no influence on the dialects. Foreign cultures with which Italy engaged in peaceful relations with, such as trade, had no significant influence either. Throughout Italy, regional varieties of Standard Italian, called Regional Italian , are spoken. Regional differences can be recognized by various factors:

14017-458: The other hand, almost everyone still speaks the Corsican idiom , which, due to its linguistic proximity to the Italian standard language, appears both linguistically as an Italian dialect and therefore as a carrier of Italian culture, despite the French government's decades-long efforts to cut Corsica off from the Italian motherland. Italian was the official language in Monaco until 1860, when it

14148-766: The partnership with Starwood . For the International Handball Federation (IHF), Sportfive manages the marketing of worldwide media rights and the marketing rights for all IHF World Championships until 2031. This includes the World Championships for men 's and women 's youth and seniors as well as the IHF Olympic Qualification Tournaments, the IHF Beach Handball World Championships for men and women and

14279-406: The population of Italy could speak Standard Italian. He reports that in 1951 that percentage had risen to 87%. The ability to speak Italian did not necessarily mean it was in everyday use, and most people (63.5%) still usually spoke their native dialects. In addition, other factors such as mass emigration, industrialization, and urbanization, and internal migrations after World War II , contributed to

14410-466: The private equity firm Advent International . As part of the takeover, a new company was founded in which the RTL Group held a 25% stake once again. Two years later, in November 2006, Sportfive was taken over by the French conglomerate Lagardère for an estimated €865 million. In 2008, Lagardère Sports acquired around 70% of the voting rights and capital of Seamus O'Brien's World Sport Group (WSG),

14541-469: The proliferation of Standard Italian. The Italians who emigrated during the Italian diaspora beginning in 1861 were often of the uneducated lower class, and thus the emigration had the effect of increasing the percentage of literates, who often knew and understood the importance of Standard Italian, back home in Italy. A large percentage of those who had emigrated also eventually returned to Italy, often more educated than when they had left. Although use of

14672-528: The pronunciation of stressed "e", and of "s" between vowels in many words: e.g. va bene "all right" is pronounced [vabˈbɛːne] by a Roman (and by any standard Italian speaker), [vaˈbeːne] by a Milanese (and by any speaker whose native dialect lies to the north of the La Spezia–Rimini Line ); a casa "at home" is [akˈkaːsa] for Roman, [akˈkaːsa] or [akˈkaːza] for standard, [aˈkaːza] for Milanese and generally northern. In contrast to

14803-490: The public, it has recorded some 40,000 visitors. In November 2012, the museum's management announced a partnership with two popular local attractions, the National Museum of Cinema and Reggia di Venaria , to offer a discounted ticket package for visitors. On 23 March 2016, Juventus introduced its new medical centre, J-Medical, as a result of a collaboration between the club and Santa Clara Group. The medical centre

14934-415: The publication of Agnolo Monosini 's Latin tome Floris italicae linguae libri novem in 1604 followed by the first Italian dictionary in 1612. An important event that helped the diffusion of Italian was the conquest and occupation of Italy by Napoleon in the early 19th century (who was himself of Italian-Corsican descent). This conquest propelled the unification of Italy some decades after and pushed

15065-487: The referendum that allowed France to annex Savoy and Nice, and a group of his followers (among the Italian Savoyards ) took refuge in Italy in the following years. Corsica passed from the Republic of Genoa to France in 1769 after the Treaty of Versailles . Italian was the official language of Corsica until 1859. Giuseppe Garibaldi called for the inclusion of the " Corsican Italians " within Italy when Rome

15196-417: The resources available. The stadium can produce the electricity it needs using solar energy captured through photovoltaic panels ; it produces warm water which heats rooms, changing rooms, kitchens and the football field through a network of district heating , heats hot water for the dressing rooms and kitchens of restaurants using solar thermal systems. These alternative energy sources are aimed at helping

15327-526: The stadium from the local council in 2002, a decision which was popular with fans. Antonio Giraudo, CEO of the Club between 1994 and 2006, committed the project to the architect Gino Zavanella; the initial project already included features that would be typical of the final version, such as nearly halving the oversized capacity of the Delle Alpi and the elimination of the athletics track. Juventus moved out of

15458-470: The stadium meet the criteria dictated by the Kyoto protocol by generating multiple results: All the concrete from the old Stadio delle Alpi demolition has been separated and reused for the new building; other materials left have been divided into types, to be recycled, resold or reused throughout the new stadium's construction. The reinforced concrete used for the steps has been crushed down and reused as

15589-488: The start of the 2011–12 season and, with 41,507 spectators, it is the sixth largest football stadium in Italy by seating capacity , as well the first in Piedmont . First football structure to be built in post-modern style and the first without architectural barriers in the country, Juventus played the first match in the stadium on 8 September 2011 against the world's oldest professional football club Notts County , in

15720-548: The subsidiaries of SQVAD are the event management company Event Knowledge Services (EKS), the creative agency Brave and the German-based esports agency Build a Rocket, which Sportfive had previously acquired in 2021. In May 2022, Sportfive announced the acquisition of brand-focused marketing agency Wolfe Solutions . As part of the acquisition, Wolfe Solutions was rebranded under the Sportfive banner and integrated into

15851-473: The teachings of the Roman Catholic Church began to be understood from new perspectives as humanists —individuals who placed emphasis on the human body and its full potential—began to shift focus from the church to human beings themselves. The continual advancements in technology play a crucial role in the diffusion of languages. After the invention of the printing press in the 15th century,

15982-469: The title Divina , were read throughout the peninsula and his written dialect became the "canonical standard" that all educated Italians could understand. Dante is still credited with standardizing the Italian language. In addition to the widespread exposure gained through literature, the Florentine dialect also gained prestige due to the political and cultural significance of Florence at the time and

16113-542: The total population of the country. In Australia, Italian is the second most spoken foreign language after Chinese, with 1.4% of the population speaking it as their home language. The main Italian-language newspapers published outside Italy are the L'Osservatore Romano ( Vatican City ), the L'Informazione di San Marino ( San Marino ), the Corriere del Ticino and the laRegione Ticino ( Switzerland ),

16244-469: The unpopular stadium after the 2006 Winter Olympics were held in the city and began plans to build a more intimate and atmospheric venue. During that period, they played their matches at the newly renovated Stadio Olimpico , which was also unpopular due to its low capacity. In November 2008, the club unveiled plans for a new 41,000-seater stadium on the site of the Stadio delle Alpi. The new stadium, built at

16375-659: The working languages of the Council of Europe . It is the third-most-widely spoken native language in the European Union (13% of the EU population) and it is spoken as a second language by 13.4 million EU citizens (3%). Including Italian speakers in non-EU European countries (such as Switzerland, Albania and the United Kingdom ) and on other continents, the total number of speakers is approximately 85 million. Italian

16506-561: Was also introduced to Somalia through colonialism and was the sole official language of administration and education during the colonial period but fell out of use after government, educational and economic infrastructure were destroyed in the Somali Civil War . Italian is also spoken by large immigrant and expatriate communities in the Americas and Australia. Although over 17 million Americans are of Italian descent , only

16637-525: Was annexed to the Kingdom of Italy , but King Victor Emmanuel II did not agree to it. Italian is generally understood in Corsica by the population resident therein who speak Corsican , which is an Italo-Romance idiom similar to Tuscan. Francization occurred in Nice case, and caused a near-disappearance of the Italian language as many of the Italian speakers in these areas migrated to Italy. In Corsica, on

16768-527: Was approved. The project was later renamed as J-Village. On 16 October 2015, Juventus officially announced the new project of J-Village. It reformed the previous Continassa Project and continued development in Continassa area. J-Village comprised development of six sites: the JTC (Juventus Training Center), the first-team training facility which would also house the Media Center; the new Juventus Head Office;

16899-443: Was mirrored by a decline in the use of the dialects. An increase in literacy was one of the main driving factors (one can assume that only literates were capable of learning Standard Italian, whereas those who were illiterate had access only to their native dialect). The percentage of literates rose from 25% in 1861 to 60% in 1911, and then on to 78.1% in 1951. Tullio De Mauro , an Italian linguist, has asserted that in 1861 only 2.5% of

17030-677: Was one of the first in Germany to implement naming rights sponsoring and has been supporting companies in the procurement of stadium names since 2001. For example, Sportfive brokered the deal that led to the Hamburger SV 's Volksparkstadion becoming the AOL Arena . In 2001, Sportfive became marketing agent for Arminia Bielefeld , as well as Atalanta BC . In 2003, Sportfive took over its Munich -based competitor ISPR , which had been marketing Bundesliga rights abroad. One year later, RTL Group and Canal+ sold their shares in Sportfive to

17161-658: Was replaced by the French. This was due to the annexation of the surrounding County of Nice to France following the Treaty of Turin (1860) . It formerly had official status in Montenegro (because of the Venetian Albania ), parts of Slovenia and Croatia (because of the Venetian Istria and Venetian Dalmatia ), parts of Greece (because of the Venetian rule in the Ionian Islands and by

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