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35-711: Joshua Bradley (born 4 September 1992), better known as Zerkaa and his stage name Josh Zerker , is an English YouTuber , streamer , and Internet personality . He is a member of the British YouTube group known as the Sidemen . In 2022, he was the most watched Twitch streamer in the United Kingdom, with 17.68 million hours watched. As of October 2023, his main YouTube channel has over 4.6 million subscribers and over 800 million video views. Joshua Bradley
70-496: A season ticket since he was six years old. He has been in a relationship with Freya Nightingale since 2010. They were engaged in January 2024. In The Sidemen Story , he said that he had anxiety . YouTuber A YouTuber is a type of content creator and social media influencer who uploads or creates videos on the online video-sharing website YouTube , typically posting to their personal YouTube channel. The term
105-510: A combined total of more than 3 billion views. She had more than 18 million followers on Instagram, more than 26 million followers on TikTok more than 4 million on Facebook and more than 2.8 million on Twitter. Time named Koshy to its 2019 list of the 25 Most Influential People on the Internet and its 2019 100 Next list. Koshy came under fire in 2020 after insensitive videos resurfaced showing Koshy imitating Asian accents and mocking
140-629: A member of the British YouTuber group known as the Sidemen . He lived with three other members of the group from 2014 until 2018, after which he moved into an apartment with his girlfriend. Bradley also launched his own clothing line, named ZRK. In 2018, Bradley co-starred alongside the rest of the Sidemen in the YouTube Premium series The Sidemen Show . In 2019, Bradley was listed as the ninth most influential online creator in
175-494: A necklace collection. She is a co-chair of "When We All Vote", a nonpartisan, nonprofit group dedicated to increasing voter participation. She also advertises Beyond Meat . Koshy dated Slovak media personality David Dobrik from late 2015 to early 2018. Teen Vogue named Koshy to its 2016 list of "The 7 Female Comedians You Need to Know". The Hollywood Reporter included Koshy in its 2017 list of "15 Rising Crossover Stars". The Washington Post cited Koshy as one of
210-639: Is an American YouTuber , media personality and actress. Her main YouTube channel has amassed almost 17 million subscribers, and her two channels have a combined total of over 3 billion views. She has received four Streamy Awards , four Teen Choice Awards , and a Kids' Choice Award . Koshy began her career on Vine in 2013, before starting a YouTube channel. She made her acting debut as Aday Walker in Tyler Perry 's horror comedy film Boo! A Madea Halloween (2016), and went on to star as Violet Adams in
245-483: Is the replay factor, [squeezing] in dozens of puns and double meanings, in part to encourage easily distracted viewers to re-watch. ... Koshy has proven to be safe territory for established entertainment companies and advertisers who have fled from edgier online content". Alexis Gunderson of Paste compared Koshy to Lucille Ball and calls her a "physical comedy wunderkind " and "a tiny magnetic goofball". Koshy has won four Streamy Awards and Teen Choice Awards , and
280-534: The Los Angeles Times wrote: "The first episode ... is not bad. Yet it's also ordinary and a little stiff. … But the second ... is better ... and shows off Koshy to good effect, some effective physical comedy included. It made me laugh, anyway." Season 2 premiered in September 2019. Alexis Gunderson of Paste wrote in 2019: " Liza on Demand a truly excellent comedy." In November 2018, Koshy voiced
315-529: The Time 2019 list of the 25 Most Influential People on the Internet and its 100 Next list that same year. Elizabeth Shaila Koshy was born in Houston, Texas , on March 31, 1996, the daughter of Jean Carol (née Hertzler), an American yoga instructor of German descent, and Jose Koshy, an Indian Malayali petroleum executive from Kerala . She has two older sisters. From kindergarten until fifth grade, she
350-726: The COVID-19 pandemic . In 2020, Time named Neto and fellow YouTuber JoJo Siwa to its annual list of the world's 100 most influential people. Due to this level of influence, in 2013, University of Michigan associate professor Robert Hovden argued for the creation of a new index similar to the g-index and h-index to evaluate a person's output and impact on YouTube. YouTubers can earn revenue from Google AdSense . Additionally, they can supplement their income through affiliate links , merchandising , and 3rd party memberships using platforms such as Patreon . Popular channels have garnered corporate sponsors, who pay to be included in
385-638: The Hulu horror drama series Freakish (2016–2017) and The Explorer in the YouTube Premium mystery series Escape the Night (2017–2019). She was also a correspondent for the MTV television series Total Request Live (2017–2018). Koshy co-created, produced and starred as the title character in the YouTube Premium comedy series Liza on Demand (2018–2021), which earned her several accolades, and hosted
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#1732786718159420-629: The Nickelodeon game show revival Double Dare (2018–2019), for which she received a Daytime Emmy Award nomination. She starred in the Netflix dance comedy film Work It (2020), and had voice roles in the animated adventure film My Little Pony: A New Generation (2021) and the science fiction film Transformers: Rise of the Beasts (2023). Koshy was included in the 2019 Forbes 30 Under 30 Hollywood & Entertainment list, as well as
455-426: The "funny women...at the top of their game today [who] girls get to study" as models for comedy and empowerment. She is a member of the 2019 Forbes 30 Under 30 Hollywood & Entertainment list. John Jurgensen of The Wall Street Journal described Koshy's appeal as follows: "Her comedy is heavy on self-deprecation, slapstick and wordplay, more goofy than snarky. ... One reason her sketches work for advertisers
490-480: The 2016 comedy film FML . In 2017, she played a recurring character, The Explorer, in the YouTube Premium mystery-reality series Escape the Night . Koshy stars in and co-produces a YouTube Premium situation comedy series, Liza on Demand , which premiered in June 2018, "following the chaotic misadventures of the eponymous character" as she works to become an "elite tasker" doing odd jobs for pay. A reviewer for
525-463: The Japanese language. In 2016, Koshy starred in the Hulu original horror series Freakish as Violet Adams. She reprised the role in the show's second season in 2017. Also in 2016, she played the role of Aday Walker in the horror-comedy feature film, Boo! A Madea Halloween , and starred as herself in the YouTube Premium series, Jingle Ballin ' . Koshy starred as Princess Aubrey in
560-550: The Partner Program, which allows channels that meet certain metrics (currently 1000 subscribers and 4000 public watch hours in the past year) to run ads on their videos and earn money doing so. The Partner Program allowed for the first time YouTube personalities to make a living from the platform. During the 2010s, the ability for YouTubers to achieve wealth and fame due to success on the platform increased dramatically. In December 2010, Business Insider estimated that
595-474: The United Kingdom by The Sunday Times . In a 2021 article discussing gambling issues surrounding the FIFA game series, Bradley was cited by The Sunday Times as an example of a YouTuber sponsored by EA to make pack-opening videos. He was also cited as a streamer featuring walkthroughs of the 2023 video game Hogwarts Legacy by Guinness World Records . Bradley is a supporter of Millwall F.C. and has had
630-735: The character Owl in Crow: The Legend , an animated virtual-reality short film written and directed by Eric Darnell , starring John Legend . The film premiered on the Liza Koshy Too YouTube channel and Oculus VR on November 15, 2018. She returned to Escape the Night in 2019. She co-starred in the Netflix dance-comedy film Work It (2020). A review in The New York Times stated: "Both Koshy and [Jordan] Fisher are accomplished professional dancers, and
665-523: The direct connection between artist and viewer using the medium of YouTube. In 2014, the University of Southern California surveyed 13–18-year-olds in the United States on whether ten YouTube celebrities or ten traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smosh ranking as most influential. The survey
700-610: The entire platform at once. When the ads were introduced in August 2006, YouTube CEO Chad Hurley rejected the idea of expanding into areas of advertising seen as less user-friendly at the time, saying, "We think there are better ways for people to engage with brands than forcing them to watch a commercial before seeing content. You could ask anyone on the net if they enjoy that experience and they'd probably say no." However, YouTube began running in-video ads in August 2007, with preroll ads introduced in 2008. In December 2007, YouTube launched
735-452: The highest earner on YouTube during the previous year was Dane Boedigheimer , creator of the web series Annoying Orange , with an income of around $ 257,000. Five years later, Forbes released its first list of the highest-earning YouTube personalities, estimating top earner PewDiePie 's income during the previous fiscal year at $ 12 million, more than some popular actors such as Cameron Diaz or Gwyneth Paltrow . Forbes estimated that
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#1732786718159770-481: The movie doesn't skimp on showcasing their gifts." Koshy voiced Zipp Storm in the 2021 Netflix film My Little Pony: A New Generation . In 2023, it was announced that she would voice Serena in Primos . Koshy hosted the live preshow at the 2017 Golden Globes Awards , which received 2.7 million live viewers on Twitter – a record for the medium. She also hosted Nigel Lythgoe 's series Every Single Step and
805-472: The opportunity to view exclusive content by clicking on the ad. The first such ad was for the Fox show Prison Break and solely appeared above videos on Paris Hilton's channel. At the time, the channel was operated by Warner Bros. Records and was cited as the first brand channel on the platform. Participatory video ads were designed to link specific promotions to specific channels rather than advertising on
840-453: The revival of the Nickelodeon game show Double Dare from June 2018 to December 2019. In 2020, Koshy hosted the Quibi dance competition show Floored . Her online advertisements for Beats Electronics draw four times more viewers than those of other celebrities. Koshy collaborates with The Giving Keys , a jewelry company that employs and supports the formerly homeless population, on
875-481: The revival of the Nickelodeon show Double Dare and starred in the Netflix dance-comedy film Work It . In 2019, Ryan's Mystery Playdate , a show starring Ryan Kaji, the then-seven-year-old host of the toy review and vlog channel Ryan's World , began airing on the Nick Jr. Channel ; later that year, NBC debuted A Little Late with Lilly Singh in its 1:35 am ET time slot. Singh's digital prominence
910-424: The tenth-highest earner that year was Rosanna Pansino at $ 2.5 million. That year, NME stated that " vlogging has become big business." The rapid influx of wealth within the YouTube community has led some to criticize YouTubers for focusing on earnings more than the creativity and connection with their fanbase that some claim was at the heart of the platform before expanded monetization. In August 2021, it
945-437: The videos. In 2018, Walmart , Nordstrom , and others sought YouTube stars as influencers . In the early days of YouTube, there was no way to monetize videos on the platform. Much of the site's content was homemade and produced by hobbyists with no plans for making money on the site. The first targeted advertising on the site came in the form of participatory video ads, which were videos in their own right that offered users
980-442: Was "the only social entertainer chosen to promote the 2016 MTV Movie Awards ." She was one of the hosts on Total Request Live on MTV from 2017 to 2018 and served as a producer and developer of content for MTV. Koshy was the first "digital star" interviewed for Vogue magazine's "73 Questions" web series. Koshy conducted interviews of the celebrities attending the 2018 and 2019 Met Galas on behalf of Vogue . She hosted
1015-952: Was also becoming noted on the YouTube platform. In November 2016, just before the 2016 election, Koshy interviewed President Barack Obama on her YouTube channel to encourage voter registration. Koshy's videos feature "her loud facial expressions, quick pace, and her commitment to looking as ridiculous as possible as the joke demands. [Some of her videos] take serious issues – like anxiety, the pressure to fit in, and internet trolls – and make them accessible and engaging for her viewers." She suspended adding new videos to her main YouTube account in early 2018 as she turned to full-time acting and hosting work. She resumed posting new videos in 2019. In 2017, Koshy became "the fastest YouTube personality to reach 10 million subscribers". As of 2021, her main YouTube channel had over 17 million subscribers and more than 2 billion views. Her second YouTube channel had more than 8 million subscribers, and her two channels had
1050-512: Was born on 4 September 1992 in Bermondsey, London . Bradley attended Bexley Grammar School , where he met future fellow Sidemen member Tobi Brown . He later achieved an upper second honours degree in digital film production at Ravensbourne University . In 2009, Bradley created his first YouTube channel, Zerkaa, to which he primarily uploaded video game content from Call of Duty and FIFA . In October 2013, Bradley co-founded and became
1085-647: Was cited as a reason for her selection as host by then-NBC Entertainment co-chairman George Cheeks. In 2024, Canadian YouTuber Jasmeet Singh Raina , otherwise known as JusReign, released his half-hour comedy series titled Late Bloomer . In addition to expanding into other forms of media, several YouTubers have used their influence to raise money for charity or speak out on social issues . Notable examples include James Stephen "MrBeast" Donaldson and Mark Rober , who helped raise over $ 20 million with their Team Trees campaign, and Felipe Neto , who publicly criticized Brazilian president Jair Bolsonaro for his response to
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1120-651: Was first used in the English language in 2006, and subsequently appeared in the 2006 Time Person of the Year issue. Influential YouTubers are frequently described as microcelebrities . Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture; rather, they appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by
1155-580: Was placed in a dual language educational and cultural program, where she learned to speak Spanish. In 2014, after attending Lamar High School , Koshy enrolled in the University of Houston and began to study business marketing . In 2015, she left college and moved to Los Angeles to pursue a media career. Koshy began posting comic videos on the Vine platform, in 2013, under the pseudonym "Lizzza", where she posted short comedic videos. When Vine closed in 2017, Koshy had 7 million followers. By 2016, Koshy
1190-487: Was repeated in 2015, and found six YouTubers on the first ranks, with KSI ranked as most influential. Several YouTubers and their influence were subjects for scientific studies, such as Zoella , and PewDiePie . Numerous studies in the late 2010s found that YouTuber was the most desired career by children. YouTubers' influence has also extended beyond the platform. Some have ventured into mainstream forms of media, such as Liza Koshy , who, among other pursuits, hosted
1225-456: Was reported Kevin Paffrath made $ 5 million in just the first 3 months of 2021 and his YouTube analytics showed he made "several million" in ad revenue within the prior 12 months. By 2021, YouTuber earnings had expanded even more, with Forbes estimating that the highest earner that year was MrBeast at $ 51 million. Liza Koshy Elizabeth Shaila Koshy (born March 31, 1996)
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