Misplaced Pages

#884115

70-523: The first radio commercial jingle aired in December 1926, for Wheaties cereal. Have you tried Wheaties ? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best food of man. They're crispy and crunchy the whole year through, The kiddies never tire of them and neither will you. So just try Wheaties, The best breakfast food in the land. Wheaties Jingle (1926) The Wheaties advertisement, with its lyrical hooks,

140-676: A snack food , primarily in Western societies . Although warm, cooked cereals like oat meal , corn grits , and wheat farina have the longest history as traditional breakfast foods, branded and ready-to-eat cold cereals (many produced via the process of extrusion ) appeared around the late 19th century. These processed, precooked, packaged cereals are most often served in a quick and simple preparation with dairy products , traditionally cow's milk . These modern cereals can also be paired with yoghurt or plant-based milks , or eaten plain. Fruit or nuts are sometimes added, and may enhance

210-444: A can of oil. For General Mills, he poured Wheaties into a bowl, added milk and sugar on top (some reports say he also sliced a banana), then proclaimed "Now that's the breakfast of champions." "There was not a cue card in sight", Barber said. A measure of the product's familiarity is the reference in the 1941 baseball song Joltin' Joe DiMaggio , performed by Les Brown and his orchestra during DiMaggio's record hitting streak . In

280-680: A center both of the Seventh-day Adventist Church and of innovation in the ready-to-eat cereal industry, and indeed, the church had a substantial impact on the development of cereal goods through the person of John Harvey Kellogg (1851–1943). Son of an Adventist factory owner in Battle Creek, Kellogg was encouraged by his church to train in medicine at Bellevue Hospital Medical College in New York City in 1875. After graduating, he became medical superintendent at

350-412: A cure for the common cold while England references the dish to the royal family and their traditions. Common hot cereals in parts of Canada include oatmeal , Cream of Wheat (and Cream of Rice) and Red River cereal . These hot cereals are typically served with maple syrup or brown sugar and milk or cream. Yogurt is also added to Red River cereal. Many Canadians also enjoy cereals similar to those in

420-723: A fire at his mill in Akron, Schumacher joined Stuart and Crowell to form the Consolidated Oatmeal Company. The American Cereal Company ( Quaker Oats , but see below) created a cereal made from oats in 1877, manufacturing the product in Akron, Ohio. Separately, in 1888, a trust or holding company combined the nation's seven largest mills into the American Cereal Company using the Quaker Oats brand name. By 1900, technology, entrepreneurship, and

490-458: A focus on athletic fitness and on-the-box sports figure promotions. Since the debut of the front cover depiction of Bob Richards , hundreds of athletes have been shown and promoted, including entire baseball, basketball, and football teams, while also highlighting Olympic successes (including regional Special Olympics editions). Wheaties also does not limit itself to current athletic stars, as special edition boxes have depicted baseball players from

560-1325: A grain or mixture of grains usually taking place in a facility remote from the location where the product is eaten. This distinguishes "breakfast cereals" from foods made from grains modified and cooked in the place where they are eaten. Breakfast cereals may be fortified with dietary minerals and vitamins . For example, breakfast cereal in Canada may be fortified with specific micronutrient amounts per 100 grams of cereal, including thiamin , (2.0 mg), niacin (4.8 mg), and vitamin B6 (0.6 mg), among others. Breakfast cereal companies make gluten-free cereals which are free of any gluten -containing grains. These cereals are targeted for consumers who suffer from gluten-related disorders , such as celiac disease , non-celiac gluten sensitivity and wheat allergy , among others. Some companies that produce gluten-free cereals include Kellogg's , General Mills , Nature's Path and Arrowhead Mills . Most warm cereals can be classified as porridges , in that they consist of cereal grains which are soaked in hot water, cooked and/or boiled to soften them and make them palatable. Sweeteners, such as brown sugar , honey, or maple syrup, are often added either by

630-458: A high sugar content ("sugar cereals" or even "kids' cereals" in common parlance). These cereals are frequently marketed toward children (in television ads, comic books, etc.) and often feature a cartoon mascot and may contain a toy or prize . Between 1970 and 1998, the number of different types of breakfast cereals in the U.S. more than doubled, from about 160 to around 340; as of 2012 , there were roughly 5,000 different types (estimate based on

700-518: A hundred radio stations carried Wheaties sponsored events. During these events, athlete testimonials about Wheaties were used to demonstrate that Wheaties was indeed the breakfast of champions. In 1934, athletes began to be depicted on the Wheaties boxes , starting with baseball star Lou Gehrig , and the tradition continues today. The heyday of Wheaties came in the 1930s and early 1940s, as testimonials peaked from nearly every sport imaginable. Among

770-515: A multimillion-dollar fortune for Post in a few years. After his death, his company acquired the Jell-O company in 1925, Baker's Chocolate in 1927, Maxwell House coffee in 1928, and Birdseye frozen foods in 1929. In 1929, the company changed its name to General Foods . In 1985, Philip Morris Tobacco Company bought General Foods for $ 5.6 billion (equivalent to $ 15.9 billion today) and merged it with its Kraft division. Because of Kellogg and Post ,

SECTION 10

#1732791737885

840-592: A musical representation of the radio station name and frequency. Radio stations will sub contract to specialist radio jingle producers who will create the musical sound and melody, along with recording the session singers. The elements, termed a donut , will then be dispatched to the radio station in various time variations to be edited by local radio producers before being broadcast in between songs, or into and out of commercial breaks. Alternatively, jingles can be made in-house by production staff. When commissioned to write jingles, writers will sometimes create all aspects of

910-410: A product called Granula (similar to Grape Nuts ) to the recognizable modern form involving at a minimum: sweetened toasted oats, but also possibly: dried fruit, puffed rice, nuts or chocolate. Over 2016 to 2017, Americans purchased 3.1 billion boxes of cereal, mostly as ready to eat cold cereal. In a $ 9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with

980-482: A salary and do not retain rights. The rights belong to the producer, who may sell them to an advertiser. Wheaties Wheaties is an American brand of breakfast cereal that is made by General Mills . It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it

1050-474: A way to make ground corn palatable, later called grits (from the Old English word grēot , meaning "gravel"). Hominy was another preparation. While this became a staple in the southern U.S., grits never gained popularity in the northern states. Food reformers in the 19th century called for cutting back on excessive meat consumption at breakfast. They explored numerous vegetarian alternatives. Late in

1120-462: Is a porridge used in a variety of meals eaten throughout the day. In the Afrikaans culture of descendants of Dutch farmers and French Huguenots , it is usually sprinkled with sugar and then eaten with milk; it can be made to a very stiff consistency so that it forms—what could be described as—a softish lumpy crumble (called krummel-pap ) or a more creamy porridge consistency (called slap-pap ). It

1190-406: Is found throughout much of Eastern Europe including Croatia , with analogous dishes existing in many wealthier, Westernized cuisines of Central Europe , such as Poland and Slovakia , where they are associated primarily with lower socioeconomic status. Russia does not value breakfast cereals as much as other places. Most instances of cereal consumption is due to the desire for weight loss. Pap

1260-406: Is generally made from maize ("mielie") meal and is sold under various brand names. Taystee Wheat is made into a creamy wheat-based porridge. Porridge brands unique to South Africa include Jungle Oats and Bokomo Maltabella (made from malted sorghum ). In other parts of Africa it is known as ugali , bota , and banku or "makkau". Scotland is famous for its consumption of oats. In Northern Ireland,

1330-530: Is often served to young children. The cereal production in Greece has recently declined. Oatmeal is a common breakfast in Ireland. Oatmeal and porridge have been consumed in Ireland since the 19th century. In Russia , a breakfast is kasha , a porridge of buckwheat ( Russian : гречка , romanized :  grechka ), farina ( Russian : манка , romanized :  manka ), or other grains. Kasha

1400-488: Is primarily a wheat and bran mixture baked into flakes. Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills ). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected by

1470-544: The 1904 World Fair , with raw grains shot with hot compressed air from tubes, popping up to many times their size. They were marketed as a revolution in food science. In the 1920s, national advertising in magazines and radio broadcasts played a key role in the emergence of the fourth big cereal manufacturer, General Mills . In 1921, James Ford Bell , president of a Minneapolis wheat milling firm, began experimenting with rolled wheat flakes. After tempering, steaming, cracking wheat, and processing it with syrup, sugar, and salt, it

SECTION 20

#1732791737885

1540-679: The Western Health Reform Institute in Battle Creek, established in 1866 by the Adventists to offer their natural remedies for illness. Many wealthy industrialists came to Kellogg's sanitarium for recuperation and rejuvenation. In Battle Creek sanitarium guests found fresh air, exercise, rest, hydrotherapy , a strict vegetarian diet, and abstinence from alcohol, tobacco, coffee, and tea. (They were accustomed to breakfasts of ham, eggs, sausages, fried potatoes, hot biscuits, hotcakes (pancakes), and coffee.) To supplement

1610-500: The mass customization of online shopping ). In this highly competitive market, cereal companies have developed an ever-increasing number of varieties and flavors (some are flavored like dessert or candy ). Although many plain wheat-, oat- and corn-based cereals exist, a great many other varieties are highly sweetened, and some brands include freeze-dried fruit as a sweet element. The breakfast cereal industry has gross profit margins of 40–45%, In 2009, market researchers expected

1680-507: The "Breakfast of Champions" slogan. By 1941 Wheaties had won 12% percent of the cereal market. Experiments with the puffing process produced Kix , a puffed corn cereal, and Cheerios , a puffed oats cereal. Further product innovation and diversification brought total General Mills sales to over $ 500 million annually (18% in packaged foods) by the early 1950s. In 1944 General Foods launched a marketing campaign for Grape Nuts, focusing on nutritional importance of breakfast. After World War II ,

1750-842: The "Man in Quaker Garb"—a symbol of plain honesty and reliability—gave Quaker Oats a national market and annual sales of $ 10 million (equivalent to $ 370 million today). Early in the 20th century, the Quaker Oats Company (formed in 1901 to replace the American Cereal Company) ventured into the world market. Schumacher, the innovator; Stuart, the manager and financial leader; and Crowell, the creative merchandiser, advertiser, and promoter, doubled sales every decade. Alexander P. Anderson 's steam-pressure method of shooting rice from guns created puffed rice and puffed wheat . Crowell's intensive advertising campaign in

1820-484: The 1920s and 1930s featured promotions with such celebrities as Babe Ruth , Max Baer , and Shirley Temple . Sponsorship of the popular Rin-Tin-Tin and Sergeant Preston of the Yukon radio shows aided the company's expansion during the depression. Meat rationing during World War II boosted annual sales to $ 90 million (equivalent to $ 1.5 billion today), and by 1956 sales topped $ 277 million ($ 3.1 billion today). By 1964

1890-591: The 1939 All-star game , 46 of the 51 players endorsed the cereal. In the months following, Wheaties became one of the sponsors of the first televised sports broadcast to allow commercials. On August 29, 1939, NBC television presented the first major league baseball game ever televised between the Cincinnati Reds and the Brooklyn Dodgers to approximately 500 television set owners in New York City over experimental station W2XBS (now WNBC). Red Barber

1960-555: The 1940s of sponsorship of broadcasting, Wheaties began simple commercial sports testimonials on television or radio. These were less effective than the overall sponsorship (especially in the case of television), yet also greatly reduced costs for advertising of the product. In the early 1950s, General Mills redirected its promotional strategy for Wheaties to focus on children, following its great success in this market with its Cheerios brand. The strategy included sponsorship of The Lone Ranger and The Mickey Mouse Club , as well as

2030-466: The 1950s. The jingle was used in the advertising of branded products such as breakfast cereals, candy , snacks , soda pop , tobacco , and beer . Various franchises and products aimed at the consumers' self-image, such as automobiles , personal hygiene products (including deodorants , mouthwash , shampoo , and toothpaste ), and household cleaning products, especially detergent , also used jingles. In August 2016, The Atlantic reported that in

2100-459: The United States market. In China, porridges such as rice congee , or those made with other ingredients (including corn meal or millet) are often eaten for breakfast. Eating breakfast cereal has become more important in China and specifically Hong Kong due to the increase of work and decrease in time. In Greece, cornmeal is poured into boiling milk to create a cereal of a thick consistency which

2170-497: The United States, the once popular jingle was now being replaced by advertisers with a mixture of older and recent pop music to make their commercials memorable. In 1998, there were 153 jingles in a sample of 1,279 national commercials; by 2011, the number of jingles had dropped to eight jingles out of 306 commercials. One of the longest running jingles is for McCormick Foods' Aeroplane Jelly . Composed in Australia before 1943,

Jingle - Misplaced Pages Continue

2240-506: The Washburn head miller, George Cormack, and the cereal was named Washburn's Gold Medal Whole Wheat Flakes . Soon after, the name was changed to Wheaties as a result of an employee contest won by Jane Bausman, the wife of a company export manager. Other names passed over included "Nutties" and "Gold Medal Wheat Flakes." Wheaties began to be advertised on Minneapolis's WCCO radio station (owned by Washburn Crosby) on December 24, 1926, with

2310-562: The Wheaties Sports Federation. The Wheaties Sports Federation promoted physical fitness, training, and participation in athletic events, through direct financial support of Olympic educational programs and the Jaycee Junior Champ track and field competition, and also through educational and instructional athletic films. From the 1960s through the 1990s, Wheaties provided in-box promotions but maintained

2380-427: The big breakfast cereal companies—now including General Mills , who entered the market in 1924 with Wheaties —increasingly started to target children. The flour was refined to remove fiber, which at the time was considered to undermine digestion and absorption of nutrients, and sugar was added to improve the flavor for children. The new breakfast cereals began to look starkly different from their ancestors. Ranger Joe,

2450-524: The center's vegetarian regimen, Kellogg experimented with granola. Soon afterwards he began to experiment with wheat, resulting in a lighter, flakier product. In 1891 he acquired a patent and then in 1895 he launched the Cornflakes brand, which overnight captured a national market. Soon there were forty rival manufacturers in the Battle Creek area. His brother William K. Kellogg (1860–1951) worked for him for many years until, in 1906, he broke away, bought

2520-590: The century, the Seventh-day Adventists based in Michigan made these food reforms part of their religion, and non-meat breakfasts were featured in their sanitariums and led to new breakfast cereals. Ferdinand Schumacher , a German immigrant , began the cereals revolution in 1854 with a hand oats grinder in the back room of a small store in Akron, Ohio . His German Mills American Oatmeal Company

2590-597: The cereal boxes of regular Wheaties are featured on these brands. These are the four brands which have been created in response to the popularity of Wheaties, along with their introduction date: In Australia and New Zealand, the spelling is 'Weeties'. Variants are made by Sanitarium and the General Mills/Nestlé subsidiary Uncle Tobys . Breakfast cereal Breakfast cereal is a category of food, including food products, made from processed cereal grains that are eaten as part of breakfast , or as

2660-530: The city of Battle Creek, Michigan , is nicknamed the "Cereal Capital of the World". Muesli is a breakfast cereal based on uncooked rolled oats , fruit, and nuts. It was developed around 1900 by the Swiss physician Maximilian Bircher-Benner for patients in his hospital. It is available in a packaged dry form such as Alpen or Familia Swiss Müesli, or it can be made fresh. In 1902, Force wheat flakes became

2730-545: The company White's has been milling oats in Tandragee since 1841. England has incorporated porridge in their culture for centuries. Many of the different types of porridge were made specially for the royal family including a type of porridge called "pea porridge". This specific dish was made for King Richard II. Consumption of breakfast cereal is under preliminary research for the potential to improve nutrition and affect chronic diseases. Regular breakfast cereal consumption

2800-414: The decline in sales by returning Wheaties to its sporting roots. A three-pronged marketing strategy was devised. The first element was the selection of the brand's first spokesman, Bob Richards , two-time Olympic pole vault champion. The second was the reentry of Wheaties into the sports television sponsorship arena, pioneering the concepts of the pre-game and post-game show. The third was the creation of

2870-480: The development of a mascot, a puppet character called Champy the Lion, produced by Bil Baird and voiced by Thurl Ravenscroft . Despite these efforts, sales of Wheaties declined dramatically, mainly due to adult consumers' dislike of so-called children's cereals. Children's consumption of Wheaties did in fact increase, but not enough to offset the decline in adult consumption. In 1958, General Mills decided to combat

Jingle - Misplaced Pages Continue

2940-598: The early 20th century, and many athletes who were too early for Wheaties to cover (see Jim Thorpe ). Recently, sales of Wheaties in the US has declined significantly. From 2005 to 2014 sales of Wheaties declined 78%. There have been a total of seven spokespersons for the Wheaties brand since 1958, listed here with their date of selection: Like many popular cereal brands from the early 20th century, Wheaties has had its share of spin-off brands. Also, several athletes featured on

3010-495: The firm sold over 200 products, grossed over $ 500 million ($ 4.9 billion today), and claimed that eight million people ate Quaker Oats each day. Expansion included the acquisition of Aunt Jemima Mills Company in 1926, which continues as a leading brand of pancake mixes and syrup, the sport drink Gatorade in 1983, and in 1986, the Golden Grain Company, producers of Rice-A-Roni canned lunch food. In 2001 Quaker Oats

3080-586: The first pre-sweetened breakfast cereal of sugar-coated puffed wheat or rice, was introduced in the US in 1939. Kellogg's Sugar Smacks , created in 1953, had 56% sugar by weight. Different mascots were introduced, such as the Rice Krispies elves and later pop icons like Tony the Tiger and the Trix Rabbit . In the 1960s, the modern version of granola was invented and popularized. It evolved from

3150-584: The first ready-to-eat breakfast cereal introduced into the United Kingdom . The cereal, and the Sunny Jim character, achieved wide success in Britain, at its peak in 1930 selling 12.5 million packages in one year. Kellogg began the breakfast cereal marketing and introduced the first in-box prize in the early 1900s. Quaker Oats entered the market with Puffed Rice and Wheat Berries it had introduced at

3220-500: The first-ever pre-recorded commercial jingle . Its lyrics were sung to the tune of the then-popular "She's a Jazz Baby" by Bill Holcombe and David Miller or possibly to the tune of " Jazz Baby ": Have you tried Wheaties? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best food of man. They're crispy and crunchy The whole year through. The kiddies never tire of them And neither will you. So just try Wheaties The best breakfast food in

3290-460: The industry. Henry Parsons Crowell started operations in 1882, and John Robert Stuart in 1885. Crowell cut costs by consolidating every step of the processing—grading, cleaning, hulling, cutting, rolling, packaging, and shipping—in one factory operating at Ravenna, Ohio . Stuart operated mills in Chicago and Cedar Rapids, Iowa . Stuart and Crowell combined in 1885 and initiated a price war. After

3360-492: The jingle circumvented the ban on direct advertising that the National Broadcasting Company , the dominant broadcasting chain, was trying to maintain at the time. A jingle could get a brand's name embedded in the heads of potential customers even though it did not fit into the definition of "advertisement" accepted in the late 1920s. The art of the jingle reached its peak around the economic boom of

3430-517: The jingle has been used in advertising well into the 21st century. During the '40s, it made itself famous, or infamous, as it was played more than 100 times a day on some stations. Another long-running jingle is "Like a Good Neighbor, State Farm is There", which was composed by Barry Manilow and has been used in one form or another in commercials for State Farm Insurance since 1971. The 6-note ABS-CBN jingle, used from 1967 to September 23, 1972 and since its reopening on September 14, 1986, serves as

3500-460: The jingle: music, lyrics, performance and recording. In this case, the writer may be paid for these aspects as well as a flat fee. Although the advertiser receives rights free of writer royalty, sometimes the writer will try to retain performance rights. In most cases the writer retains no rights whatsoever. In other cases, advertisers purchase jingles in package deals from producers specializing in jingles. The writers working for these producers receive

3570-494: The land. Wheaties began its association with sports in 1927, through advertising on the southern wall of minor league baseball's Nicollet Park in Minneapolis , Minnesota. In the contract, Wheaties sponsored the radio broadcasts of the minor league baseball team, Minneapolis Millers , on radio station WCCO and Wheaties was provided with a large billboard in the park to use to introduce new slogans. The first such slogan on

SECTION 50

#1732791737885

3640-401: The late 1800s. While there, he grew deeply impressed with their all-grain diet. Upon his release, he began experimenting with grain products, beginning with an all-grain coffee substitute called Postum. In 1897 (or 1898) he introduced Grape-nuts , the concentrated cereal with a nutty flavor (containing neither grapes nor nuts). Good business sense, determination, and powerful advertising produced

3710-555: The manufacturer, during cooking, or before eating. Porridge is especially popular in Scotland, Wales, Ireland, and England. Porridge became important in Scotland due to the freezing winters. The Scottish people prefer porridge to be made with only water and salt while other prefer creamier substances to be added. Wales had a perfect climate for cultivating oats making porridge common in Welsh households. Ireland mixes porridge with whiskey as

3780-483: The many testimonials included were: baseball stars, managers, and trainers; broadcasters ; football stars and coaches; circus stars and rodeo ; livestock breeders; a railroad engineer ; horsemen and jockeys ; a big-game hunter ; automobile racers ; an aviator ; a speedboat driver; an explorer ; and parachutists . Wheaties maintained brand recognition through its definitive association with sports, and its distinctive orange boxes. It became so popular that in

3850-500: The market to grow at a CAGR of 7.4% (in the next 5 years); it has had steady and continued growth throughout its history. Cereal grains, namely porridge (and especially oatmeal ), became an important breakfast component in North America. Barley was a commonly used grain, though other grains and yellow peas could be used. In many modern cultures, porridge is still eaten as a breakfast dish. Native Americans had found

3920-530: The most popular Wheaties announcer in the nation. He was awarded an all-expenses-paid trip to the Cubs' spring training camp in California , and while there he took a Warner Bros. screen test. This led to his eventual film career; thus the Wheaties claim of perhaps leading Reagan into show business, and later politics as governor of California and 40th President of the United States . Due to increasing costs in

3990-518: The network's jingle as it is used on various IDs, such as Christmas and Summer station IDs. Jingles can also be used for parody purposes, popularized in Top 40 / CHR radio formats primarily Hot30 Countdown , used primarily for branding reasons. Television station idents have also introduced their own audio jingles to strengthen their brand identities, for example the melodic motifs of Channel 4 's Fourscore or BBC One 's 'Circle' idents . Most often

4060-406: The new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions" . Throughout the 1930s, Wheaties increased in popularity with its sponsorship of baseball broadcasting, and by the end of the decade, nearly

4130-432: The nutritional benefits. Some companies promote their products for the health benefits that come from eating oat-based and high- fiber cereals. In the United States, cereals are often fortified with vitamins , but can still lack many of the vitamins needed for a healthful breakfast, and so initial marketing focused on making the new products "part of a complete breakfast". A significant proportion of packaged cereals have

4200-406: The overall cereal market declining due to reduced consumption of sugar and dairy products . Kellogg's and General Mills each had 30% of the market share for cold cereals. Honey Nut Cheerios was the leading cold cereal. The processing of grains helps to separate the bran and cereal germ , but may remove nutrients, such as B vitamins and dietary fiber. Processing is the modification of

4270-401: The pound to customers. Hoyt, who had found a distinctive process of preparing wheat for cereal, sold his cereal in boxes, offering consumers a more sanitary and consumer-friendly option. Packaged breakfast cereals were considerably more convenient than a product that had to be cooked, and as a result of this convenience (and clever marketing), they became popular. Battle Creek, Michigan , was

SECTION 60

#1732791737885

4340-490: The rights to Cornflakes, and set up the Kellogg Toasted Corn Flake Company. William Kellogg discarded the health food concept, opting for heavy advertising and commercial taste appeal. Later, his signature on every package became the company trademark. The second major innovator in the cereal industry was Charles W. Post , a salesman who was admitted to Kellogg's sanitarium as a patient in

4410-489: The song, DiMaggio gets a clutch base hit, and the band awards him "a case of Wheaties". Wheaties radio broadcasting in the 1930s touched the early career of Ronald Reagan , who was at the time a sports broadcast announcer in Des Moines, Iowa . He was asked to create play-by-play recreations of Chicago Cubs baseball games using transcribed telegraph reports; his job performance in this role led to his selection in 1937 as

4480-420: The term "radio jingles" can be used to collectively describe all elements of radio station branding or identification. Accurately the term in the context of radio is used to describe only those station branding elements which are musical, or sung. Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes

4550-848: Was itself bought out by PepsiCo . The first cold breakfast cereal, Granula (not to be confused with granola ), was invented in the United States in 1863 by James Caleb Jackson , operator of Our Home on the Hillside which was later replaced by the Jackson Sanatorium in Dansville, New York . The cereal never became popular, due to the inconvenient necessity of tenderizing the heavy bran and graham nuggets by soaking them overnight. George H. Hoyt created Wheatena circa 1879, during an era when retailers would typically buy cereal (the most popular being cracked wheat , oatmeal , and cerealine ) in barrel lots, and scoop it out to sell by

4620-611: Was prepared in a pressure cooker for rolling and then dried in an electric oven. By 1925, Wheaties had become the "Breakfast of Champions". In 1928, four milling companies consolidated as the General Mills Company in Minneapolis. The new firm expanded packaged food sales with heavy advertising, including sponsorship of radio programs such as " Skippy ", " Jack Armstrong, The All-American Boy ", and baseball games. Jack Dempsey , Johnny Weissmuller , and others verified

4690-563: Was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after the song "Have you tried Wheaties?" aired in Minnesota , however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were sold in the Twin Cities market. After advertising manager Samuel Chester Gale pointed out that this

4760-553: Was the nation's first commercial oatmeal manufacturer. He marketed the product locally as a substitute for breakfast pork. Improved production technology (steel cutters, porcelain rollers, improved hullers), combined with an influx of German and Irish immigrants, quickly boosted sales and profits. In 1877, Schumacher adopted the Quaker symbol, the first registered trademark for a breakfast cereal. The acceptance of " horse food" for human consumption encouraged other entrepreneurs to enter

4830-538: Was the only location where "Have You Tried Wheaties?" was being aired at the time, the success of the jingle was accepted by the company. Encouraged by the results of this new method of advertising, General Mills changed its brand strategy. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly established the "Wheaties" brand nationwide. After General Mills' success, other companies began to investigate this new method of advertisement. Initially,

4900-457: Was the play-by-play broadcaster. Although full commercial television would not be authorized until July 1, 1941, the FCC allowed commercials to be inserted in this particular, special event broadcast as a test. Barber had to ad-lib three live commercials, one for each Dodger sponsor. For Procter & Gamble, he held up a bar of Ivory Soap. For Socony, Barber put on a Mobil gas station cap and raised

#884115