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One North End Avenue

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36-676: One North End Avenue , also known as the New York Mercantile Exchange Building , is an office building and the only non-tower financial building in Brookfield Place (World Financial Center) in Lower Manhattan , New York City. It is located on the coast of Battery Park City and the Hudson River and in front of 250 Vesey Street . It serves as the headquarters and trading facility of

72-803: A broader consumer base. As consumer demand for variety and quality has increased, food courts have expanded in size and diversity. Modern food courts now include a range of dining options, such as healthier choices, ethnic cuisine, and high-quality dishes. This shift reflects broader changes in consumer behaviour, with many seeking more diverse and nutritious food offerings. Research on consumer satisfaction in food courts has shown that food quality and variety are key factors in attracting and retaining customers. In response, mall operators have curated diverse food offerings to meet these expectations, which has contributed to customer engagement and loyalty. In 2009, mall sales reached an approximated $ 49 billion, and food courts generally did better than other food services inside

108-454: A diverse audience, including tourists and locals, with its cosmopolitan food options, while maintaining its cultural roots. In food-courts, globalization has enabled individuals to experience new cuisine outside of its geographic origin. For example, food such as sushi that was once tied to specific geographic and cultural context has become a staple enjoyed by consumers in food-courts globally. Vancouver-based sushi chef Hidekazu Tojo devised

144-496: A number of vendors at food stalls or service counters. Meals are ordered at one of the vendors and then carried to a common dining area, often using a common food tray standardized across all the court's vendors. The food may also be ordered as takeout for consumption at another location, such as a home or workplace. In this case, it may be packaged in plastic or foam food containers on location. Vendors at food courts may also sell pre-packaged meals for consumers to take home. Food

180-559: A place to rest and enjoy relatively cheap food. For example, Costco’s hot dog vendors exist in a space where their clientele is unlikely to find many other convenient sources of food nearby. These food courts do tremendously well, bringing in one billion USD to Costco annually.   Increasingly common, though, has been the change to something resembling the British notion of food halls , where customers can find more local chains or even artisan restaurants. These become sort of hubs for

216-460: A range of contemporary artists including Reyna Noriega, Julia Whitney Barnes, Tatiana Arocha, Anne Beffel, Jane Benson , Curtis Cuffie, Charles Goldman, Elke Lehmann, Pia Lindman, Brian P. McGrath, Andrea Ray, and Alex Villar. Food court A food court (in Asia-Pacific also called food hall or hawker centre ) is generally an indoor plaza or common area within a facility that

252-589: A variety of foods, service the Brookfield Place/Battery Park City area five days a week during lunch hours. A new 2,000-seat food court comprising existing restaurants, such as Le District and Hudson Eats, and new restaurants, opened in stages between November 2014 and March 2015; the food area is projected to generate about $ 120 million of revenue annually. Le District includes the Michelin -starred restaurant L'Appart . Overall,

288-807: A vegetarian option, was created to accommodate dietary restrictions and uphold cultural values while safeguarding the brand’s identity as an American fast-food provider. Yet, some food courts include local cuisine to preserve identity. The flagship location of TimeOut Market in Lisbon, Portugal, demonstrates this approach by maintaining a strong cultural identity. This food court emphasizes local flavours and regional delicacies, including pastel de nata , Alentejo ham, and Bacalhau à Brás , alongside global offerings. Time Out Market Lisbon also highlights renowned Portuguese chefs, like Henrique Sá Pessoa whose food reflects his Portuguese origins and international cuisine. This food court demonstrates globalization by catering to

324-513: Is 2 Brookfield Place: a European-style marketplace and dining terrace opened in 2013. The space between 3 and 4 Brookfield Place, at 225 Vesey Street, which contained retail, expanded to accommodate in‑line retail and high-end fashion retail, according to the plans and renderings. With some restaurants and retail temporarily closed due to construction, a food truck court was in operation beginning in early 2012 on North End Avenue. Various food trucks that operate around New York City, serving

360-515: Is able to generate more revenue, encouraging customers to linger in the store longer and purchase more products. It is one of their main business strategies, since Costco is known for its bulk products, its prices, and its food court. Since the experience of localized and fusion food trends have been very prominent in North American culture, food trucks have recently been a trend in the industry. The local aspect of food trucks combined with

396-735: Is also evident in the rise of entertainment malls, where food courts play a central role. In these entertainment-focused malls, food courts have evolved from supplementary elements to integral parts of the shopping experience. According to the International Council of Shopping Centers (ICSC), a growing portion of mall space is now dedicated to food and beverage offerings, as these areas contribute to customer satisfaction. Malls have shifted from being primarily retail spaces to becoming social hubs that combine dining, entertainment, and leisure activities. Food courts serve as central gathering points, helping to create an atmosphere that appeals to

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432-584: Is contiguous with the counters of multiple food vendors and provides a common area for self-serve dinner. It can also be a public dining area in front of a cafe or diner. Food courts may be found in shopping malls , airports , and parks . In various regions (such as Asia, the Americas, and Africa), a food court may be a standalone development. In some places of learning such as high schools and universities, food courts have also come to replace or complement traditional cafeterias . Food courts consist of

468-462: Is qualified as a symptom of malls beginning to become less retail-centric and more about the experience and ambiance of going to the mall. Food courts tend to have a complex internal economy. Although the food court functions as one unit, its vendors still exist and act independent of each other. They share one set of customers and they compete for clientele. If one vendor increases the quality of their product, that decreases demand for other vendors at

504-475: Is the expansion of Western fast-food chains within food courts, like McDonald’s , which provides consumers with a familiar quick service experience. However, Mcdonald's is complex in that it plays into localization. Localization, in this instance, is defined as tailoring the food offerings to align with the cultural, religious, and regional needs of the consumers. In India, the McAloo Tikki Burger,

540-456: Is usually eaten with plastic cutlery, and sporks are sometimes used to avoid the necessity of providing both forks and spoons . There are exceptions: Carrefour Laval requires its food court tenants to use solid dinnerware and cutlery which it provides. Common materials used in constructing food courts are tile , linoleum , Formica , stainless steel , and glass , all of which facilitate easy cleanup. The second-floor food court at

576-508: The California roll in 1971, and this adaptation has played a pivotal role in popularizing sushi in the West. Today chains like Edo Japan , with over 100 food court locations across Canada, US, and Australia, serve Japanese inspired sushi dishes. Some food courts exist in virtue of a captive market ; a reunion of fast-food chains taking advantage of an economic vacuum where customers need

612-577: The New York Mercantile Exchange . The New York Mercantile Exchange relocated from 4 World Trade Center to One North End Avenue in 1997, after the directors of the exchange had considered moving to New Jersey for several years. Following the September 11 attacks in 2001, the building suffered minor damage. After 9/11, four American flags were affixed to the top corners of the building. In 2013 Brookfield Properties purchased

648-841: The Paramus Park shopping mall in Paramus, New Jersey , which opened in March 1974, has been credited as the first successful shopping mall food court in the United States. However, a food court at the Sherway Gardens shopping center in Toronto , Ontario, Canada, was constructed three years earlier. Built by the Rouse Company , one of the leading mall building companies of the time, it followed an unsuccessful attempt at

684-655: The Plymouth Meeting Mall in 1971, which reportedly failed because it was "deemed too small and insufficiently varied". The concept has since evolved in the USA in the form of the food hall which has increased in popularity in the US. In Jakarta , the food court has evolved into the food-park concept, where food stalls are located on park like open space. There are several food-parks in Jakarta now. In Thailand,

720-594: The World Trade Center , and overlooks the Hudson River . The complex is currently owned and managed by Brookfield Properties , a subsidiary of Brookfield Asset Management . Designed by architect César Pelli , with Adamson Associates, the World Financial Center complex was built by Olympia and York from 1983 to 1988 on the landfill used to build Battery Park City . During the September 11 attacks in 2001, debris severely damaged

756-612: The United States headquarters for Brookfield Asset Management . Brookfield Place has its own zip code , 10281. The buildings' original developer was Olympia and York , also based in Toronto. Brookfield Place has been home to offices of various companies including Merrill Lynch , Lehman Brothers, Oppenheimer & Co., RBC Capital Markets , Nomura Group , American Express , Institute of Culinary Education , Bank of New York Mellon , Jane Street Capital , Time Inc. 95.5 K-LOVE , 96.7 Air1 , and Brookfield Asset Management . In 2014,

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792-606: The building for US$ 200 million and merged it with the rest of the complex. Brookfield Place (New York City) Brookfield Place (previously named and still commonly referred to as the World Financial Center ) is a shopping center and office building complex in the New York City borough of Manhattan . It is located in the Battery Park City neighborhood, across West Street from

828-402: The community aspect of food courts has enabled the recent trend of food truck rallies . By using food trucks as a promotional tool, many vendors are able to brand themselves to fit the demand of local businesses in the realm of franchise competition. As a consequence of globalization , food courts across the world have seen an increase in the variations of cuisines offered. One example of this

864-539: The complex was given its current name following the completion of extensive renovations. Brookfield Place is also the home of College Board , the nonprofit managing both Advanced Placement and the SAT . The Winter Garden Atrium is a 45,000 square feet (4,200 m ) glass domed pavilion housing various plants, trees and flowers, also shopping areas, cafes (located between buildings 2 and 3), rebuilt 2002 after terrorist attacks on September 11, 2001. The pavilion also exhibits

900-525: The complex. Following expansion, the entire World Financial Center complex was renamed Brookfield Place, in conjunction with similar complexes in Toronto , Calgary , and Perth owned by Brookfield. The name change took place in 2014. Brookfield Place is owned by Toronto -based Brookfield Asset Management , except for the space occupied by American Express , which is owned by the American Express Company. 250 Vesey Street serves as

936-631: The construction of a new east–west passageway linking the complex with the World Trade Center site . The project included a transit pavilion to be built as an extension of the existing Winter Garden Atrium, on the West Street side. Preliminary plans called for the demolition of the Grand Staircase, which was the main focal entry point to Winter Garden and the waterfront, as it connected to the Vesey Street pedestrian bridge adjacent to

972-578: The first food court was called Mahbunkhrong Food Center inside Mahbunkhrong Center (modern-day MBK Center ), opened on February 7, 1985, along with a shopping center. It was considered the largest food court in the country. In 2014, it was improved to MBK Food Island. In the 1990s, food courts became a shopping mall staple. Food courts became such an integral part of culture that colleges and universities began to incorporate food-court like settings in their cafeteria, and even brought name-brand franchises ( KFC , Taco Bell , Subway , etc.) into partnership with

1008-441: The intent is to drive more tourism in the area with the retail and the new access to the passageway under West Street. It is also being developed as a catalyst to integrate and drive development in the adjacent largely residential Battery Park City area. Brookfield Properties bought the adjacent One North End Avenue building, headquarters of the New York Mercantile Exchange , in 2013, for US$ 200 million , and integrated it into

1044-433: The lobby and lower floors' granite cladding and glass. It has since been fully restored and significant repairs were made to the other buildings in the complex. The Winter Garden Atrium received major structural damage to its glass and steel frame, but ceremonially reopened on September 11, 2002. After the attacks, the World Financial Center underwent a $ 250 million renovation and expansion project, in conjunction with

1080-686: The mall and eventually attractions of their own, drawing in their share of customers. Traditionally these new food court and food hall hybrids attract younger clientele, now including bars and, in the case of the malls owned by the Washington Prime Group , even adding craft breweries. As an example, in Egypt, this new view of food courts as potent sources of customers for the mall has become quite prevalent. The mall hypermarket,  exploding to match population growth, now includes various ventures into gastronomy including food courts. Here this

1116-470: The malls. The sales, per-square-foot, for food courts declined only 1.7 percent during that year, while fast-food outlets and full-service restaurants inside malls declined 4.4 and 6 percent, respectively, according to the ICSC. For several years, Business Insider named Panda Express as one of the first food court businesses achieving notorious success in the industry. One of the reasons for Panda Express' success

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1152-443: The original World Trade Center . The Grand Staircase has also been used as an amphitheater; thus, the plans for demolition had outraged residents, who promptly appealed for its preservation in the latest redevelopment plans. The transit pavilion opened in 2013, and is located at 100 West Street. Leasable space on the lower floors of the office towers underwent conversions and expansion to accommodate new retail . One notable example

1188-506: The popularity of fresh food and stray away from the traditional unhealthy, fast food reputation of food courts. In the following years, food courts have evolved in response to shifting consumer preferences and broader cultural changes. One example of this transformation is the Time Out Market , which began in Lisbon in 2014. This food court concept focuses on both convenience and dining experiences of higher quality. Time Out Market

1224-639: The schools. Soon after, airports, as well as many office buildings, incorporated food court layouts in their public spaces as it allows franchises and businesses to gain a wide spectrum of consumers for profit. In 2010, eating out became more common for an average American in comparison to eating at-home meals. Approximately 47% of their food budget would go towards eating out at restaurants or at food courts. Though food courts still exist, many food hall elements have been incorporated into food court settings .   In order for vendors to succeed in this setting, businesses feel as though they have to keep up with

1260-573: Was developed to curate a selection of the city's food and drink offerings, bringing together local chefs under one roof. The shift toward gourmet and diverse menus reflects a growing demand for both quality and variety in dining experiences. Time Out Market combines food with cultural activities, positioning the food court as a destination rather than just a place for quick meals. This development reflects an increasing emphasis on quality and experience, which were not traditionally associated with food courts. This trend toward an elevated food court experience

1296-416: Was due to their constant change and upgrading of their menu items. Costco Wholesale has one of the largest and most successful businesses that benefit from the revenue generated by food court sales. While many food court businesses pursue a healthy and fresh image, Costco aligns their food court branding with the stereotypical fast food image. By placing their food court near the exit of their store, Costco

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