5-712: Oorah is a battle cry common in the United States Marine Corps since the mid-20th century. Several anecdotes attributed the phrase to John R. Massaro 's time as a gunnery sergeant in the Reconnaissance Company , 1st Marine Division , in the mid-1950s. Massaro (who later became sergeant major of the Marine Corps ) and other Marines who trained aboard the USS Perch submarine, beginning in 1949, used oorah in imitation of
10-488: A point where the enemy prefers to avoid confrontation altogether and opts to flee. In order to overstate one's potential for aggression, battle cries need to be as loud as possible, and have historically often been amplified by acoustic devices such as horns , drums , conches , carnyxes , bagpipes , bugles , etc. (see also martial music ). Battle cries are closely related to other behavioral patterns of human aggression , such as war dances and taunting, performed during
15-547: Is a yell or chant taken up in battle , usually by members of the same combatant group. Battle cries are not necessarily articulate (e.g. "Eulaliaaaa!", "Alala"..), although they often aim to invoke patriotic or religious sentiment. Their purpose is a combination of arousing aggression and esprit de corps on one's own side and causing intimidation on the hostile side. Battle cries are a universal form of display behaviour (i.e., threat display ) aiming at competitive advantage , ideally by overstating one's own aggressive potential to
20-722: The "warming up" phase preceding the escalation of physical violence. From the Middle Ages , many cries appeared on speech scrolls in standards or coat of arms as slogans (see slogan (heraldry) ) and were adopted as mottoes , an example being the motto " Dieu et mon droit " ("God and my right") of the English kings. It is said that this was Edward III 's rallying cry during the Battle of Crécy . The word " slogan " originally derives from sluagh-gairm or sluagh-ghairm ( sluagh = "people", "army", and gairm = "call", "proclamation"),
25-456: The vessel's klaxon horn (which sounded like arrugah ). Others have attributed the phrase's popularization to Massaro's subsequent time at Marine Corps Recruit Depot San Diego , where use of the word spread. However, Massaro has said that he did not originate the word (saying in 2015: "It was a phrase or a term originally coming from boarding a ship") and that the word was already in use in 1949. Battle cry A battle cry or war cry
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