Odnoklassniki (Russian: Одноклассники , lit. 'Classmates'), abbreviated as OK or OK.ru , is a social networking service primarily in Russia and former Soviet Republics. The site was launched on March 4, 2006 by Albert Popkov and is currently owned by VK .
51-462: The website currently has more than 200 million registered users and 45 million daily unique visitors. Odnoklassniki also currently has an Alexa Internet traffic ranking of 56 worldwide and 7 for Russia. Odnoklassniki is the second most popular social network in Russia, behind VK (VKontakte) but ahead of Facebook , which is in 3rd place. Odnoklassniki was launched on March 26, 2006 by Albert Popkov,
102-606: A third-party -supplied Mozilla plug-in called Search Status for the Firefox browser served as the only option for Firefox users after Amazon abandoned its A9 toolbar. On July 16, 2007, Alexa released an official toolbar for Firefox called Sparky. On 16 April 2008, many users reported drastic shifts in their Alexa rankings. Alexa confirmed this later in the day with an announcement that they had released an updated ranking system, claiming that they would now take into account more sources of data "beyond Alexa Toolbar users". Using
153-582: A "fake" friend. The person "fake" friended receives the usual notifications for friending, but that person's updates are not received. Gavin Bell, author of Building Social Web Applications , describes this mechanism as "ludicrous". Results from a 2007 survey the Center for the Digital Future stated that only 23% of internet users have at least one virtual friend whom they have only met online. Ideally
204-561: A 58% stake in the network. Paid registration was introduced in Odnoklassniki in 2008, but this led to a decline in popularity as users began migrating to the main competitor, VKontakte. As a result, Odnoklassniki discontinued user registration fees in August 2009, reverting to a free model. As of a certain undisclosed date, Odnoklassniki had more than 45 million registered users, with 56% of the audience consisting of users aged 25–44. It
255-489: A comprehensive set of Web services and APIs . These could be used, for instance, to construct vertical search engines that could run on Alexa's servers or elsewhere. In May 2006, Google was replaced by Windows Live Search as a provider of search results. In December 2006, Amazon released Alexa Image Search. Built in-house, it was the first major application built on the company's Web platform. In May 2007, Alexa changed their API to limit comparisons to three websites, reduce
306-520: A number of browser extensions and from websites that had the Alexa script installed on their webpages. Alexa replaced their toolbar with browser extensions. These extensions were made available for Google Chrome and Firefox browsers. The Alexa browser extension displayed the Alexa Traffic Rank for websites, showed related websites, provided search analytics, and quickly allowed users to view
357-471: A paid short message had to be sent. In addition, the site provides a number of paid services: deleting ratings of their photos, disabling the user online status, and providing a wide range of emojis. Currently, it is free to delete ratings of your photos as well as guests from your watch list. On August 31, 2010, social network management canceled paid registration. The official reason was "developing new effective ways to combat spammers ". In February 2016,
408-422: A person can unfollow (stop following) or block another user at any time without affecting that user's following status. The first scholarly definition and examination of friending and defriending (the act of removing someone from one's friend list, also called unfriending) was David Fono and Kate Raynes-Goldie 's "Hyperfriendship and beyond: Friends and Social Norms on LiveJournal" from 2005, which identified
459-587: A sample of millions of Internet users using browser extensions as well as from sites that had chosen to install an Alexa script. As of 2020, its website was visited by over 400 million people every month. Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat . The company's name was chosen in homage to the Library of Alexandria in Ptolemaic Egypt , drawing a parallel between
510-432: A second account, known as a Finsta (short for "Fake Instagram"). A Finsta is typically private, and the owner only allows close friends to follow it. Since the follower count is kept down, the posts can be more candid and silly in nature. Users may also create multiple accounts based on their interests. Someone with a personal social media account might be a photographer and maintain a separate account for that. There
561-489: A separate legal entity for the service. By July 2007, Odnoklassniki had grown its audience to 3 million users. In November 2009, a British company called I-CD accused Popkov of copyright infringement , alleging that he used proprietary information from his previous employment to create a site similar to Passado, the project 192.com . Where he worked until his resignation in November 2005. Popkov denied these allegations, but
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#1732790554913612-593: A social network friend does not necessarily embody the concept of friendship . Although terminology has not yet evolved to distinguish the different types of social networking friends, they can be broken into the following three categories. Within these categories "friends" can be made up of strong ties, weak existing ties, weak latent ties, and parasocial ties. Strong ties can be made up of close family members and friends where self-disclosure, intimacy and frequent content occur. Weak existing ties can be made up of acquaintances, co-workers and distance relatives with whom
663-488: A social networking service has particular ethical implications for judges in the United States. Judicial codes of conducts in the various states generally incorporate some form of provision that judges should avoid even the appearance of impropriety. Whether this regulates and even prohibits judges "friending" attorneys that appear before them, and law enforcement personnel, has been the subject of some analysis by
714-505: A specific audience subgroup was reluctant to take part in the rankings. This caused some controversies over how representative Alexa's user base was of typical Internet behavior, especially for less-visited sites. In 2007, Michael Arrington provided examples of Alexa rankings known to contradict data from the comScore web analytics service, including ranking YouTube ahead of Google. In 2021 John Mueller from Google confirmed again that Google does not use Amazon Alexa Rank. Until 2007,
765-474: A telecommunications professional residing in London . Having previously been involved in similar projects in other European countries, Popkov initially developed Odnoklassniki as a hobby project from March to November 2006. During this period, it was only mentioned commercially within a friendly advertising agency as an advertising platform. However, due to a significant increase in userbase, Popkov established
816-427: A webpage), and user time on the website . In the following weeks, Alexa added more features, including visitor demographics, clickstream , and web search traffic statistics. During this period, Alexa's algorithm had been evolving along with it. Statistics projection and the use of their technology associated with a large network of certificated websites allowed them to keep ahead of the website traffic metrics around
867-401: A website over a three-month period. The Alexa Traffic Rank could be used to monitor the popularity trend of a website and compare the popularity of different websites. The traffic rank used to be determined from data recollected from users that had the Alexa toolbar installed on their browser. As of 2020, Alexa did not use a toolbar; instead, it used data from users that had installed any of
918-504: Is 19% and 28%, respectively. In early April 2010 beta testing games became available on the site, the developers were i-Jet . On December 24, 2010, users of Odnoklassniki publicly released the beta version of the video chat . In May 2017, Ukrainian President Petro Poroshenko signed a decree to impose a ban on Mail.ru and its widely used social networks including VKontakte and Odnoklassniki as part of its continued sanctions on Russia for its annexation of Crimea and involvement in
969-727: Is a social norm for social networking services. However, this leads to mixing up who is an actual friend, and who is a contact . Tagging someone as a "contact" who has marked one as a "friend" can be perceived as impolite. Other concerns about this issue are treated in Sherry Turkle 's Alone Together which analyses many behavioral dynamics in social media friendships. Turkle defines herself as "cautiously optimistic", but expresses concern that distance communications may undermine genuine face-to-face spoken discourses, lessening people's expectations of one another. One social networking service, FriendFeed , allows one to friend someone as
1020-433: Is now a landing page for Amazon Alexa products. A key metric published from Alexa Internet analytics was the Alexa Traffic Rank, also simply known as Alexa Rank. It was also referred to as Global Rank by Alexa Internet and was designed to be an estimate of a website's popularity. As of May 2018 , Alexa Internet's tooltip for Global Rank said the rank is calculated from a combination of daily visitors and page views on
1071-411: Is often used when one user was flirting and made the other uncomfortable. Unfollowing is a little different. When a user unfollows someone on Instagram or Twitter, it continues a one-sided relationship. Often, the unfollowed user doesn't realize they were unfollowed, so they continue the following. There are distinct groups of "friends" that one can friend on a social networking service. The notion of
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#17327905549131122-407: Is risk associated with following large numbers of people: scholars say that social anxiety could be an effect of managing a large social media network, as users can feel jealous and have a " fear of missing out ". Unfriending is the act of removing someone from a friends list. On Facebook, this means the action is unilateral, meaning, the friendship is terminated on both sides. The act of unfriending
1173-543: Is the act of adding someone to a list of "friends" on a social networking service . The notion does not necessarily involve the concept of friendship . It is also distinct from the idea of a " fan "—as employed on the WWW sites of businesses, bands, artists, and others—since it is more than a one-way relationship. A "fan" only receives things. A "friend" can communicate back to the person friending. The act of "friending" someone usually grants that person special privileges (on
1224-636: The Internet Archive with web crawls. In 1999, as the company moved away from its original vision of providing an "intelligent" search engine , Alexa was acquired by Amazon.com for approximately US$ 250 million in Amazon stock . Alexa began a partnership with Google in early 2002 and with the web directory DMOZ in January 2003. In December 2005, Alexa opened its extensive search index and Web-crawling facilities to third-party programs through
1275-640: The War in Donbass . The move was widely criticized as censorship , and Reporters Without Borders condemned the ban, calling it a "disproportionate measure that seriously undermines the Ukrainian people’s right to information and freedom of expression ." Respondents in an online poll on the UNIAN site declared that 66% were “categorically against” the ban of Russian sites and another 11% said it would be easier to “ban
1326-561: The Alexa Pro service, website owners could sign up for "certified statistics", which allowed Alexa more access to a website's traffic data. Site owners input JavaScript code on each page of their website that, if permitted by the user's security and privacy settings, ran and sent traffic data to Alexa, allowing Alexa to display—or not display, depending on the owner's preference—more accurate statistics such as total page views and unique page views. Friending and following Friending
1377-502: The Alexa homepage, and the Alexa ranking of the website that the user is visiting. It also allowed the user to rate the website and view links to external, relevant websites. In early 2005, Alexa stated that there had been 10 million downloads of the toolbar, though the company did not provide statistics about active usage. Originally, web pages were only ranked amongst users who had the Alexa Toolbar installed, and could be biased if
1428-683: The Internet Archive through the Wayback Machine. They were last updated in May 2020, two years prior to the service's closure. Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer , Firefox and Google Chrome web browsers. The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and
1479-427: The ability to tag oneself in friends' photos, and the option to send videos and share photos in private messages. Additionally, Odnoklassniki introduced advertising formats, launched its messenger called OK Messages, included live broadcasts in communities, and developed a video app called OK Video for Smart TV. The social network also faced challenges, such as being blocked by the Ukrainian government in retaliation for
1530-483: The annexation of Crimea and dealing with technical issues that temporarily affected site availability. In recent years, Odnoklassniki continued to innovate with features like the "Recommendations" service, new emoticons beyond the "Class" button, a video feed on the mobile app, and an ad account for small businesses and content creators. The platform also launched a portal called "We are in the museum," focusing on art-related content, and saw an increase in users following
1581-413: The blockage of Instagram in Russia. Please note that the information provided is accurate up until September 2021, and there may have been additional developments A service was launched on January 23, 2009, which allows a user to clear their personal page of uninvited guests by removing them from the list of views as well as allowing the blocking access from all users that they are not " friends " with on
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1632-449: The judicial ethics panels of the various states. They haven't all agreed on the guidance that they have given to judges: A minority opinion of the committee asserted that there is a substantive difference between "friending" on a social networking service and actual friendship, and that the general public, being aware of the norms of social networking services, was capable of drawing this distinction and would not reasonably conclude either
1683-496: The largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge. Alexa initially offered a toolbar that gave Internet users suggestions on where to go next based on the traffic patterns of its user community. The company also offered context for each site visited: to whom it was registered, how many pages it had, how many other sites pointed to it, and how frequently it
1734-554: The number of virtual friends is directly proportional to the use of the Internet, but the same survey showed 20% of heavy-users (more than 3 hours/day) who claimed an average of 8.7% online friends, reported at least one relationship that started virtually and migrated to in-person contact. This results and other concerning issues are included in the book Networked: The New Social Operating System co-written by Lee Rainie and Barry Wellman in 2012. The act of "friending" someone on
1785-467: The problem of focusing upon the friending of more and more people at the expense of actually making any use of a social network. Friend collecting is the adding of hundreds or thousands of friends/followers, a not uncommon order of magnitude on some social sites. As a result, many teen users feel pressured to heavily curate their posts, posting only carefully posed and edited photographs with well-thought-out captions. Some Instagram users will create
1836-433: The public for more than 25 years. From that day on, it was no longer possible to create accounts or buy subscriptions on the service. The statement first published on its website specifies the total cessation of the service as of May 1, 2022. Existing subscriptions would be available until May 1, 2022, UTC, after which everything on the site would be removed and replaced with an "End of Service Notice". The alexa.com domain
1887-638: The release of a beta version of video chat on December 24, 2010. The network also added several new sections and functions, such as the ability to divide friends into groups, single authorization for third-party sites, a music section for listening and uploading MP3 files, and the inclusion of links to various projects of the Mail.ru Group in the top panel of "Classmates". Odnoklassniki expanded its reach by providing localized versions in different languages, such as Azerbaijani, Uzbek, Armenian, German, Turkish, and Tajik. It also implemented features like group moderation,
1938-407: The service) with respect to oneself. On Facebook , for example, one's "friends" have the privilege of viewing and posting to one's "timeline". Following is a similar concept on other social network services , such as Twitter and Instagram , where a person ( follower ) chooses to add content from a person or page to their newsfeed . Unlike friending, following is not necessarily mutual, and
1989-425: The service. After the introduction of paid registration in 2008, the popularity of the site fell sharply and users began to use to the main competitor VKontakte . On August 31, Odnoklassniki canceled user registration fees , and became free again. Odnoklassniki network has more than 45 million registered users. According to TNS Web Index, 56% of the audience are users aged 25–44. The share of managers and specialists
2040-767: The site is Java and the main language used for the site's textual content is Russian. The site uses the Apache Tomcat web server. Odnoklassniki is actively using 12 technologies for its website, according to BuiltWith. These include iPhone / Mobile Compatible, SSL by Default, and Apple Mobile Web Clips Icon. Mauricio Garcia, perpetrator of the 2023 Allen, Texas outlet mall shooting , reportedly used his account on Odnoklassniki to promote white supremacist and neo-Nazi views, and in particular to target Asians. A reporter for Bellingcat suggested that Garcia may have picked this platform because of its lack of content moderation . Alexa Internet Alexa Internet, Inc.
2091-546: The size of embedded graphs in Flash , and add mandatory embedded BritePic advertisements. In April 2007, the company filed a lawsuit, Alexa v. Hornbaker, to stop trademark infringement by the Statsaholic service. In the lawsuit, Alexa alleged that Ron Hornbaker was stealing traffic graphs for profit and that the primary purpose of his site was to display graphs that were generated by Alexa's servers. Hornbaker had removed
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2142-527: The social network, together with its partner bank VTB 24 , introduced the ability to make money transfers between users of the network. Transfers are made between MasterCard , Maestro , Visa payment cards issued by Russian banks and linked to user profiles. The server that hosts odnoklassniki.ru is located in Moscow, Russia on the Golden Telecom network. The programming language primarily used on
2193-546: The term Alexa from his service name on March 19, 2007. On November 27, 2008, Amazon announced that Alexa Web Search was no longer accepting new customers and that the service would be deprecated or discontinued for existing customers on January 26, 2009. Thereafter, Alexa became a purely analytics-focused company. On March 31, 2009, Alexa revealed a major website redesign. The redesigned site provided new web traffic metrics, including average page views per individual user, bounce rate (the rate of users who come to and then leave
2244-403: The use of the term as both a noun and a verb by users of early social network site and blogging platform LiveJournal , which was originally launched in 1999. The addition of people to a friend list without regard to whether one actually is their friend is sometimes known as friend whoring . Matt Jones of Dopplr went so far as to coin the expression "friending considered harmful " to describe
2295-400: The user has inconsistent contact. Weak latent ties can be made up of people within a similar geographical location or profession that can be used as a potential future bridge to other connections. Parasocial ties can be made up of celebrities, public figures and media personas. Human nature is to reciprocate a friending, marking someone as a friend who has marked oneself as a friend. This
2346-621: The whole internet, like in North Korea ”. According to the Internet Association of Ukraine the share of Ukrainian Internet users who visit Odnoklassniki daily had fallen from 35% to 10% from September 2016 to September 2019. From October 2008 to September 2010, only a limited functionality account could be registered for free. In this version it is impossible to post, upload and rate photos, leave comments in forums and visit other users' pages. In order to use these features,
2397-424: The world. Because of this, many large sites were using it as the main reference for popularity on the internet. On November 6, 2014, Amazon announced Amazon Alexa , their virtual assistant . Amazon already had trademarks for Alexa due to their ownership of Alexa Internet, Inc. On December 8, 2021, Amazon announced the cessation of its website ranking and competitive analysis service, which has been available to
2448-566: Was a web traffic analysis company based in San Francisco , California . It was founded as an independent company by Brewster Kahle and Bruce Gilliat in 1996. Alexa provided web traffic data, global rankings, and other information on over 30 million websites. It was acquired by Amazon in 1999 for $ 250 million in stock. Amazon discontinued the Alexa Internet service on May 1, 2022. Alexa estimated website traffic based on
2499-505: Was eventually dismissed as managing director of Odnoklassniki. In November 2009, after the first day of trial in the Royal Courts of Justice , I-CD dropped all charges against Popkov and Odnoklassniki after they agreed to pay an undisclosed amount as settlement . In September 2008, Popkov sold a controlling interest in Odnoklassniki to Digital Sky Technologies (DST), the owner of Mail.ru . DST and its subsidiary, Forticom , acquired
2550-472: Was ranked fifth in terms of monthly reach among all Russian-language resources targeting internet users aged 14–55 in July 2009, according to TNS Web Index. Over the years, Odnoklassniki introduced various features and updates. These include the launch of a service in January 2009 that allowed users to clear their personal pages of unwanted guests, the introduction of beta testing for games in early April 2010, and
2601-506: Was updated. Alexa's operations grew to include the archiving of web pages as they are "crawled" and examined by an automated computer program (nicknamed a "bot" or "web crawler"). This database served as the basis for the creation of the Internet Archive , accessible through the Wayback Machine . In 1998, the company donated a copy of the archive, two terabytes in size, to the Library of Congress . Alexa continued to supply
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