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The Laughing Cow

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The Laughing Cow ( French : La vache qui rit French pronunciation: [la vaʃ ki ʁi] ) is a brand of processed cheese products made by Fromageries Bel since 1921. The name refers in particular to the brand's most popular product, the spreadable wedge.

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41-431: The cheese is a blend of cream, milk, and fresh and aged cheeses, particularly comté , which are pasteurized to stop the ripening process. Versatile and keeping due to its pasteurization process, Laughing Cow can remain unrefrigerated for a limited length of time. The archetypal Laughing Cow cheese comes wrapped in the individual serving-sized foiled wedges and they are packaged in a round, flat box. Consumers have to pull

82-514: A mass of almost exactly one kilogram , because the kilogram was originally defined in 1795 as the mass of one cubic decimetre of water at the temperature of melting ice ( 0 °C ). Subsequent redefinitions of the metre and kilogram mean that this relationship is no longer exact. A litre is a cubic decimetre , which is the volume of a cube 10 centimetres × 10 centimetres × 10 centimetres (1 L ≡ 1 dm ≡ 1000 cm ). Hence 1 L ≡ 0.001  m ≡ 1000  cm ; and 1 m (i.e.

123-577: A cubic metre, which is the SI unit for volume) is exactly 1000 L. From 1901 to 1964, the litre was defined as the volume of one kilogram of pure water at maximum density (+3.98 °C) and standard pressure . The kilogram was in turn specified as the mass of the International Prototype of the Kilogram (a specific platinum/iridium cylinder) and was intended to be of the same mass as

164-466: A green casein label with the recognizable logo of a green bell, and are called Comté Extra. Those cheeses scoring from 12 to 14 points are given a brown label and are called simply Comté. Any cheese scoring only 1 or 2 points for taste (out of the possible 9), or scoring below 12 overall, is prohibited from using the Comté name and is sold for other purposes. Comté is well known for its distinct terroir : it

205-533: A juice carton). In 1990, the International Committee for Weights and Measures stated that it was too early to choose a single symbol for the litre. Prior to 1979, the symbol ℓ came into common use in some countries; for example, it was recommended by South African Bureau of Standards publication M33 and Canada in the 1970s. This symbol can still be encountered occasionally in some English-speaking and European countries like Germany, and its use

246-484: A laughing or smiling cow in advertising may predate the creation of The Laughing Cow brand. A 1903 advertisement in an American newspaper featured a smiling cow promoting "Star Brand Butter" and "Milton's Ice Cream". The Laughing Cow brand as we know it today was established later. On April 16, 1921, Léon Bel trademarked his brand, as La Vache Qui Rit , in France. Bel had made the original drawing himself, after seeing

287-408: A litre, known as one millilitre (1 mL), of water has a mass of about 1 g; 1000 litres of water has a mass of about 1000 kg (1  tonne or megagram). This relationship holds because the gram was originally defined as the mass of 1 mL of water; however, this definition was abandoned in 1799 because the density of water changes with temperature and, very slightly, with pressure. It

328-419: A little red thread around the box to open it and the foil packaging also features a red tab for opening. The company was founded in 1921. The Laughing Cow is available in these formats in different worldwide markets: Discontinued formats of The Laughing Cow include: The Laughing Cow USA introduced a TV commercial in 2009 where the company introduced a new slogan, "Have you laughed today?". In 2010 they updated

369-452: A millilitre or mL) is a unit of the cgs system, which preceded the MKS system , which later evolved into the SI system. The abbreviation "cc" is still commonly used in many fields, including medical dosage and sizing for combustion engine displacement . The microlitre (μL) has been known in the past as the lambda (λ), but this usage is now discouraged. In the medical field the microlitre

410-477: A travelling meat wagon during World War I called "La Wachkyrie" , a play on the word for Valkyrie . The cow in the original drawing was not red and did not wear ear tags. In 1924, illustrator Benjamin Rabier edited the drawing into something more like the image that prevails today. The Laughing Cow is now depicted as a red and white cow appearing jovial, and almost always wearing ear tags that look like

451-423: A volume of 10 cm × 10 cm × 10 cm (see figure) and is thus equal to one-thousandth of a cubic metre. The original French metric system used the litre as a base unit . The word litre is derived from an older French unit, the litron , whose name came from Byzantine Greek —where it was a unit of weight, not volume —via Late Medieval Latin, and which equalled approximately 0.831 litres. The litre

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492-424: Is "a litre of water's a pint and three-quarters"; this is very close, as a litre is about 1.76 imperial pints. A cubic foot has an exact volume of 28.316846592 litres. Originally, the only symbol for the litre was l (lowercase letter L), following the SI convention that only those unit symbols that abbreviate the name of a person start with a capital letter. In many English-speaking countries, however,

533-403: Is made in 160 village-based fruitières (cheese-making facilities) in the region, owned by farmers who bring milk from their own cows; strict production rules linking place and product; and the seasonal environmental effects. Comté cheeses go through the process of "jury terroir", where panels of trained volunteer tasters from Comté supply chain and from the region discuss and publish bi-monthly in

574-596: Is now known that the density of water also depends on the isotopic ratios of the oxygen and hydrogen atoms in a particular sample. Modern measurements of Vienna Standard Mean Ocean Water , which is pure distilled water with an isotopic composition representative of the average of the world's oceans, show that it has a density of 0.999 975 ± 0.000 001  kg/L at its point of maximum density (3.984 °C) under one standard atmosphere (101.325  kPa ) of pressure. The litre, though not an official SI unit, may be used with SI prefixes . The most commonly used derived unit

615-409: Is sometimes abbreviated as mcL on test results. In the SI system, apart from prefixes for powers of 1000, use of the "centi" (10 ), "deci" (10 ), "deca" (10 ) and "hecto" (10 ) prefixes with litres is common. For example, in many European countries, the hectolitre is the typical unit for production and export volumes of beverages (milk, beer, soft drinks, wine, etc.) and for measuring the size of

656-536: Is the millilitre, defined as one-thousandth of a litre, and also often referred to by the SI derived unit name "cubic centimetre". It is a commonly used measure, especially in medicine, cooking and automotive engineering. Other units may be found in the table below, where the more often used terms are in bold. However, some authorities advise against some of them; for example, in the United States, NIST advocates using

697-668: Is ubiquitous in Japan and South Korea. Fonts covering the CJK characters usually include not only the script small ℓ but also four precomposed characters: ㎕, ㎖, ㎗, and ㎘ for the microlitre, millilitre, decilitre and kilolitre to allow correct rendering for vertically written scripts. These have Unicode equivalents for compatibility, which are not recommended for use with new documents: The CJK Compatibility block also includes U+3351 ㍑ SQUARE RITTORU corresponding to リットル rittoru , Japanese for 'litre'. The first name of

738-454: Is usually a dusty-brown colour, and the internal paste, pâte , is a pale creamy yellow. The texture is relatively hard and flexible, and the taste is mild and slightly sweet. Fresh from the farm, milk is poured into large copper vats where it is gently warmed. Each cheese requires up to 600 litres (160  US gal ) of milk. Rennet is added, causing the milk to coagulate (curdle). The curds are then cut into tiny white grains that are

779-645: The United Kingdom and Canada as a children's snack. The cheese has also been a constant, but hardly popular, product in the United States for a number of years. Localized names include: Comt%C3%A9 (cheese) Comté ( French pronunciation: [kɔ̃te] ) is a French cheese made from unpasteurized cow's milk in the Franche-Comté region of eastern France bordering Switzerland and sharing much of its cuisine. Comté has

820-411: The 1 litre of water referred to above. It was subsequently discovered that the cylinder was around 28 parts per million too large and thus, during this time, a litre was about 1.000 028  dm . Additionally, the mass–volume relationship of water (as with any fluid) depends on temperature, pressure, purity and isotopic uniformity. In 1964, the definition relating the litre to mass was superseded by

861-459: The 16th CGPM conference, the alternative symbol L (uppercase letter L) was adopted. It also expressed a preference that in the future only one of these two symbols should be retained, but in 1990 said it was still too early to do so. In spoken English, the symbol "mL" (for millilitre) can be pronounced as "mil". This can potentially cause confusion with some other measurement words such as: The abbreviation "cc" (for cubic centimetre , equal to

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902-410: The brand's website to include cheese recipes. Laughing Cow cheese is available in its original flavour, a light version with 7% fat, and an ultra-light version with 3% fat. In addition, flavoured versions of the cheese (such as ham , gruyère , garlic , paprika , mushroom , chèvre , bleu , hazelnut , pizza , jalapeño and onion ) are also available in various markets worldwide. The concept of

943-491: The capacity or size of their container, whereas cubic metres (and derived units) are most commonly used for items measured either by their dimensions or their displacements. The litre is often also used in some calculated measurements, such as density (kg/L), allowing an easy comparison with the density of water. One litre of water has a mass of almost exactly one kilogram when measured at its maximal density, which occurs at about 4 °C. It follows, therefore, that 1000th of

984-517: The catch and quotas for fishing boats; decilitres are common in Croatia , Switzerland and Scandinavia and often found in cookbooks, and restaurant and café menus; centilitres indicate the capacity of drinking glasses and of small bottles. In colloquial Dutch in Belgium , a " vijfentwintiger " and a " drieëndertiger " (literally "twenty-fiver" and "thirty-threer") are the common beer glasses,

1025-399: The corresponding bottles mention 25 cL and 33 cL. Bottles may also be 75 cL or half size at 37.5 cL for "artisanal" brews or 70 cL for wines or spirits. Cans come in 25 cL, 33 cL and 50 cL. Similarly, alcohol shots are often marked in cL in restaurant menus, typically 3 cL (1.06 imp fl oz; 1.01 US fl oz). In countries where the metric system was adopted as

1066-535: The current one. Although the litre is not an SI unit, it is accepted by the CGPM (the standards body that defines the SI) for use with the SI. CGPM defines the litre and its acceptable symbols. A litre is equal in volume to the millistere , an obsolete non-SI metric unit formerly customarily used for dry measure . Litres are most commonly used for items (such as fluids and solids that can be poured) which are measured by

1107-565: The first cheeses to receive AOC recognition in 1958, with full regulations introduced in 1976. The AOC regulations for Comté prescribe: In 2005, the French Government registered 175 producers and 188 affineurs (agers) in France. Each cheese is awarded a score out of 20 by inspectors: the highest possible scores are 1 point for overall appearance, 1.5 for quality of rind, 3.5 for internal appearance, 5 for texture, and 9 for taste. Those cheeses scoring higher than 14 points are given

1148-418: The highest production of all French Appellation d'origine contrôlée (AOC) cheeses, at around 65,000 tonnes (72,000 short tons) annually. It is classified as an Alpine cheese. The cheese is made in discs, each between 40 and 70 cm (16 and 28 inches) in diameter, and around 10 cm (4 inches) in height. Each disc weighs up to 50 kg (110 lb) with a fat in dry matter (FDM) around 45%. The rind

1189-593: The litre was "cadil"; standards are shown at the Musée des Arts et Métiers in Paris. The litre was introduced in France in 1795 as one of the new "republican units of measurement" and defined as one cubic decimetre . One litre of liquid water has a mass of almost exactly one kilogram , due to the gram being defined in 1795 as one cubic centimetre of water at the temperature of melting ice. The original decimetre length

1230-496: The millilitre or litre instead of the centilitre. There are two international standard symbols for the litre: L and l. In the United States the former is preferred because of the risk that (in some fonts) the letter l and the digit 1 may be confused. See also Imperial units and US customary units . One litre is slightly larger than a US liquid quart and slightly less than an imperial quart or one US dry quart . A mnemonic for its volume relative to an imperial pint

1271-535: The most common shape of a handwritten Arabic digit 1 is just a vertical stroke ; that is, it lacks the upstroke added in many other cultures. Therefore, the digit "1" may easily be confused with the letter "l" . In some computer typefaces, the two characters are barely distinguishable. As a result, L (uppercase letter L) was adopted by the CIPM as an alternative symbol for litre in 1979. The United States National Institute of Standards and Technology now recommends

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1312-437: The newsletter Les Nouvelles de Comté about the taste and their results. This jury terroir was created by Florence Bérodier, a food scientist, to elaborate in response to a set of formidable challenges that Comté cheese underwent in the beginning for its unfamiliar taste and smell. "The jury terroir is there to speak of all the richness in the tastes of a Comté…" – the original member confirmed. For Comté cheese to be world-renowned,

1353-550: The official measuring system after the SI standard was established, common usage eschews prefixes that are not powers of 1000. For example, in Canada , Australia , and New Zealand , consumer beverages are labelled almost exclusively using litres and millilitres. An exception is in pathology, where for instance blood lead level and blood sugar level may be measured in micrograms/milligrams per decilitre. For larger volumes, kilolitres, megalitres, and gigalitres, have been used by

1394-401: The quality improved, but the challenge stand still to create a uniform taste, which was impossible to achieve since there were 160 different fruitières specializing. But through the process of jury terroir, people came to focus on communication among the tasters, which improved their ability to perceive and gained in value. They acquired a general culture that enabled them to describe and exchange

1435-531: The round boxes the cheese comes in. The blue and white stripes around the box date from 1955. Since 1976 both ear-tag boxes have been shown with the top side visible. Before then, one tag showed the top and the other showed the bottom side. The current logo uses the Droste effect , with the laughing cow appearing inside the ear tags. Kiri (pronounced in the same way as "qui rit" ) is a separate brand that Bel established in 1966. The cheese has long been popular in

1476-409: The size of rice or wheat which are then stirred before being heated again for around 30 minutes. The contents are then placed into moulds and the whey is pressed out. After several hours the mould is opened and left to mature in cellars, first for a few weeks at the dairy, and then over several months elsewhere. The manufacture of Comté has been controlled by AOC regulations since it became one of

1517-409: The taste of Comtés. [REDACTED] Media related to Comté (cheese) at Wikimedia Commons Litre The litre ( Commonwealth spelling ) or liter ( American spelling ) (SI symbols L and l , other symbol used: ℓ ) is a metric unit of volume . It is equal to 1 cubic decimetre (dm ), 1000 cubic centimetres (cm ) or 0.001 cubic metres (m ). A cubic decimetre (or litre) occupies

1558-453: The temperature of its maximum density (3.98 °C) under a pressure of 1  atm . This made the litre equal to about 1.000 028  dm (earlier reference works usually put it at 1.000 027  dm ). In 1964, at the 12th CGPM conference, the original definition was reverted to, and thus the litre was once again defined in exact relation to the metre, as another name for the cubic decimetre, that is, exactly 1 dm . In 1979, at

1599-537: The use of the uppercase letter L, a practice that is also widely followed in Canada and Australia . In these countries, the symbol L is also used with prefixes, as in mL and μL, instead of the traditional ml and μl used in Europe. In the UK and Ireland , as well as the rest of Europe, lowercase l is used with prefixes, though whole litres are often written in full (so, "750 ml" on a wine bottle, but often "1 litre" on

1640-420: Was 44.344 lignes , which was revised in 1798 to 44.3296 lignes . This made the original litre 1.000 974 of today's cubic decimetre. It was against this litre that the kilogram was constructed. In 1879, the CIPM adopted the definition of the litre, with the symbol l (lowercase letter L). In 1901, at the 3rd CGPM conference, the litre was redefined as the space occupied by 1 kg of pure water at

1681-562: Was also used in several subsequent versions of the metric system and is accepted for use with the SI, although not an SI unit —the SI unit of volume is the cubic metre (m ). The spelling used by the International Bureau of Weights and Measures is "litre", a spelling which is shared by most English-speaking countries. The spelling "liter" is predominantly used in American English . One litre of liquid water has

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