Naming rights are a financial transaction and form of advertising or memorialization whereby a corporation, person, or other entity purchases the right to name a facility, object, location, program, or event (most often a sports venue ), typically for a defined period of time. For properties such as multi-purpose arenas, performing arts venues, or sports fields, the term ranges from three to 20 years. Longer terms are more common for higher profile venues such as professional sports facilities.
75-764: Langlands Park (also known as Totally Workwear Stadium under naming rights ) is a sporting venue in the suburb of Stones Corner , in Brisbane , Queensland , Australia . It is the home ground of the Brisbane Tigers , a rugby league team that competes in the Queensland Cup and is also used as a home ground for the Brisbane Broncos Women's side in the National Rugby League Women's competition. Langlands Park
150-507: A presenting sponsor attaches the name of the corporation or brand at the end (or, sometimes, beginning) of a generic, usually traditional, name (e.g. Mall of America Field at Hubert H. Humphrey Metrodome ); or, a title sponsor replaces the original name of the property with a corporate-sponsored one (as is the case with most sponsored sports venues), with no reference to the previous name. Stadium naming may have shifted in recent years to promoting corporate trade names, but in earlier decades
225-648: A chain of newsstands, bookstores, fast food restaurants, and other retail stores chiefly at airports and train stations. Contract manufacturing organization Cambrex Corporation is based in East Rutherford. The East Rutherford Operations Center handles currency in the area covered by the Federal Reserve Bank of New York , a task that includes removing and destroying 5 million currency notes every day. The Dawn Bible Students Association moved to East Rutherford in 1944. The organization has
300-409: A corporate-purchased name must always be referred to in all event-related media (including live broadcasts) by a generic name (e.g., General Motors Place was referred to as "Canada Hockey Place" during the 2010 Winter Olympics ). On the other hand, Toyota Stadium was referred to as "City of Toyota Stadium" during the 2019 Rugby World Cup to avoid confusion as a form of ambush marketing; the stadium
375-591: A decline from the 27 counted in 2000. As of the 2000 United States census , there were 8,716 people, 3,644 households, and 2,157 families residing in the borough. The population density was 2,289.1 inhabitants per square mile (883.8/km ). There were 3,771 housing units at an average density of 990.4 per square mile (382.4/km ). The racial makeup of the borough was 79.68% White , 3.72% African American , 0.11% Native American , 10.69% Asian , 0.05% Pacific Islander , 3.21% from other races , and 2.54% from two or more races. Hispanic or Latino of any race were 10.65% of
450-435: A large shopping center and entertainment complex that was originally named "Xanadu" which opened on October 25, 2019. According to the U.S. Census Bureau , the borough had a total area of 4.04 square miles (10.47 km ), including 3.71 square miles (9.61 km ) of land and 0.33 square miles (0.85 km ) of water (8.14%). East Rutherford is bounded on the north by the boroughs of Carlstadt and Wallington and to
525-552: A name of the sponsor as their team or club name (see List of sports clubs named after a sponsor). In association football , leagues and cup competitions sometimes adopt the name of their sponsors. For example, England 's Premier League was known as the Barclays Premier League until 2016, and its FA Cup is officially the Emirates FA Cup. The Premier League announced in 2015 that it would not accept
600-491: A partisan basis as part of the November general election. A mayor is elected directly by the voters to a four-year term of office. The borough council includes six members elected to serve three-year terms on a staggered basis, with two seats coming up for election each year in a three-year cycle. The borough form of government used by East Rutherford is a " weak mayor / strong council" government in which council members act as
675-565: A playground (near Panitya Street), and a cycling/walking path. In addition to being the home ground for the Easts Tigers , Langlands Park has also hosted: The largest crowd at Langlands Park was just over 8,000 for a game between Wests and Easts in 1977, however 5,000 people attended the ground on 11 September 2004 to watch Easts defeat the Wynnum-Manly Seagulls to make the 2004 Queensland Cup Grand Final. In 2022
750-603: A property in recognition of the financial support. This is not a financial transaction in the style of the private sector. For example, in honor of the more than $ 60 million donated over the years by one donor to the National Air and Space Museum properties, the directors of the Smithsonian Institution chose to name its satellite facility in Loudoun County, Virginia , after the donor, calling it
825-401: A shared-time or full-time basis, with admission based on a selective application process and tuition covered by the student's home school district. The East Rutherford Police Department provides emergency and protective services to the borough of East Rutherford. It consists of a Patrol Division, Detective Bureau, Traffic Division, Juvenile Division, and Records Bureau. The Chief of Police
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#1732791951035900-484: A spring in the community. On March 28, 1894, the Borough of East Rutherford was created, based on the results of a referendum held the previous day, and Boiling Springs Township was dissolved. While there was no change in its borders, the name and form of government were changed. The borough was the second formed during the " Boroughitis " phenomenon then sweeping through Bergen County, in which 26 boroughs were formed in
975-992: A staggered basis, with either two or three seats coming up for election each November; a Chairman and Vice Chairman are selected from among its seven members at a reorganization meeting held every January. As of 2024 , the county executive is James J. Tedesco III ( D , Paramus ), whose four-year term of office ends December 31, 2026. Bergen County's Commissioners are: Thomas J. Sullivan Jr. (D, Montvale , 2025), Chair Germaine M. Ortiz (D, Emerson , 2025), Joan Voss (D, Fort Lee , 2026), Vice Chair Mary J. Amoroso (D, Mahwah , 2025), Rafael Marte (D, Bergenfield , 2026), Steven A. Tanelli (D, North Arlington , 2024) and Tracy Silna Zur (D, Franklin Lakes , 2024). Bergen County's constitutional officials are: Clerk John S. Hogan (D, Northvale , 2026), Sheriff Anthony Cureton (D, Englewood , 2024) and Surrogate Michael R. Dressler (D, Cresskill , 2026). As of March 2011, there were
1050-620: A title sponsorship beginning in the 2016–17 season. Since 2020, the French Professional Football Ligue adopted the name of Ligue 1 Uber Eats . In college football , most bowl games have modified their traditional names in favor of title sponsors, and in some cases have abandoned their traditional names. While most include their traditional name in some form (e.g. the Rose Bowl Game presented by Prudential ), some have moved to sponsor-only names (e.g.
1125-553: A total of 4,484 registered voters in East Rutherford, of which 1,233 (27.5% vs. 31.7% countywide) were registered as Democrats , 1,190 (26.5% vs. 21.1%) were registered as Republicans and 2,058 (45.9% vs. 47.1%) were registered as Unaffiliated . There were 3 voters registered as Libertarians or Greens . Among the borough's 2010 Census population, 50.3% (vs. 57.1% in Bergen County) were registered to vote, including 61.5% of those ages 18 and over (vs. 73.7% countywide). In
1200-417: A turnout of 74.3% (vs. 76.8% in Bergen County). In the 2004 presidential election , Democrat John Kerry received 1,641 votes (49.6% vs. 51.7% countywide), ahead of Republican George W. Bush with 1,613 votes (48.7% vs. 47.2%) and other candidates with 30 votes (0.9% vs. 0.7%), among the 3,309 ballots cast by the borough's 4,634 registered voters, for a turnout of 71.4% (vs. 76.9% in the whole county). In
1275-468: A worldwide outreach and publishes many Bible-based books as well as The Dawn magazine. East Rutherford is governed under the borough form of New Jersey municipal government, which is used in 218 municipalities (of the 564) statewide, making it the most common form of government in New Jersey. The governing body is comprised of a mayor and a borough council, with all positions elected at-large on
1350-441: Is Democrat Jeffrey Lahullier, whose term of office ends December 31, 2027. The borough council members are Council President Michael C. Lorusso (D, 2024), Daniel Alvarez Jr. (D, 2024), Jason Bulger (D, 2025), George W. Cronk (D, 2025), Jesse L. De Rosa (D, 2026) and Edward C. Ravettine (D, 2026). East Rutherford is located in the 9th Congressional District and is part of New Jersey's 36th state legislative district. For
1425-859: Is Interstate 95 (the New Jersey Turnpike Western Spur) at Exit 16W. Rutherford station , which is located on the Rutherford – East Rutherford border, provides train service on NJ Transit 's Bergen County Line . The Meadowlands station offers service on the Meadowlands Rail Line , which began in June 2009, providing access between the Meadowlands Sports Complex and Secaucus Junction , and from there to other NJ Transit lines with trains operating before and after games and other events at
1500-603: Is Willis Tower in Chicago which was and often still is referred to as the "Sears Tower", even though the building was sold in 1994 (but retained its former name until 2003). Sporting events such as the FIFA World Cup , UEFA Euro , Olympic Games and the Paralympic Games prohibit the use of corporate-sponsored name on stadiums, construing the practice as a form of ambush marketing . Any stadium that uses
1575-500: Is not named after Toyota Motor Corporation , but the name of the city in which the stadium is located (though the city was named after the company). The regular corporate signage of a site, including billboards and deck advertising, is usually covered up in these cases; in the FIFA case the signage is replaced solely with FIFA sponsors. However, with the near-universal use of LED ribbon boards, scoreboards, and sideline boardings since
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#17327919510351650-428: Is Dennis M. Rivelli. The East Rutherford Fire Department (ERFD) is an all-volunteer fire department . The ERFD was organized in 1894 and consists of a chief and three assistant chiefs. There are three fire stations . The department is staffed by eighty fully trained firefighters . The ERFD utilizes two Engines , a Ladder truck , a Heavy Rescue , and a Quint . The ERFD also provides emergency medical service to
1725-458: Is a commercial company that since 1979 has sold unofficial naming rights to stars ( i.e. , the astronomical objects ). The naming services are limited to an entry in a book, and carry no scientific or official authenticity according to professional astronomers. In some places, and especially in the UK and United States, the naming or renaming of arenas or events is usually met with disapproval from
1800-690: Is best known to the non-farming public for its insurance business, acquired the naming rights to the University of Kentucky 's new baseball park in 2018. The Farm Bureau in turn donated those naming rights to the Kentucky Department of Agriculture , naming the venue Kentucky Proud Park . The sponsored name is the brand used by said state agency in its marketing campaign for agricultural products produced in that state. Naming rights in United States may have been traced back to 1912 with
1875-632: Is closely related. Probably the most notable example of this is Friends Arena , a major stadium in Stockholm . The facility was originally known as Swedbank Arena, but in 2012 that company donated those rights to the Friends Foundation, an organization heavily sponsored by Swedbank that seeks to combat school bullying . More recently, the Kentucky Farm Bureau , an organization promoting the interests of Kentucky farmers that
1950-709: Is home of the New York Giants and New York Jets of the National Football League (NFL), the New York Guardians of the XFL , and hosted Super Bowl XLVIII , which made East Rutherford the smallest city ever to host a Super Bowl . East Rutherford will be one of 16 venues chosen to host games for the 2026 FIFA World Cup , with eight matches including the final at MetLife Stadium (New York/New Jersey Stadium). Giants Stadium, which hosted
2025-472: Is largely traced to the family names of company founders. The record for the highest amount paid for naming rights belongs to Crypto.com Arena . On November 17, 2021, a 20-year, US$ 700 million sponsorship deal was reached between Anschutz Entertainment Group and Singapore-based Crypto.com to rename Los Angeles's Staples Center (the Staples office supply store chain was the previous naming rights holder to
2100-492: Is named for Langlands, which was the name of the residence that previously existed on the property (owned by merchant Reuben Nicklin). When the property was subdivided, it was in part retained as a sporting reserve. This became the home of the Eastern Suburbs Cricket club, and was large enough to house two cricket fields. This was reduced to one cricket field when the cricket club moved to a new ground, and it
2175-693: Is now home to the Brisbane Tigers (previously known as the Easts Leagues club and the Easts Tigers). In 1999 the Easts Leagues club was built, as was a grandstand along the western side of the field. The ground capacity is now 3,500 Langlands Park has a swimming pool, the Langlands Park Memorial Pool, sports fields, a wood-fired barbecue, a fitness station (near Panitya Street), a picnic area (near Panitya Street),
2250-526: The 118th United States Congress , New Jersey's 9th congressional district was represented by Bill Pascrell ( D , Paterson ) until his death in August 2024. New Jersey is represented in the United States Senate by Democrats Cory Booker ( Newark , term ends 2027) and George Helmy ( Mountain Lakes , term ends 2024). For the 2024-2025 session , the 36th legislative district of
2325-625: The 2013 gubernatorial election , Republican Chris Christie received 59.4% of the vote (1,205 cast), ahead of Democrat Barbara Buono with 38.7% (785 votes), and other candidates with 1.8% (37 votes), among the 2,111 ballots cast by the borough's 4,596 registered voters (84 ballots were spoiled), for a turnout of 45.9%. In the 2009 gubernatorial election , Republican Chris Christie received 1,004 votes (48.2% vs. 45.8% countywide), ahead of Democrat Jon Corzine with 919 votes (44.1% vs. 48.0%), Independent Chris Daggett with 112 votes (5.4% vs. 4.7%) and other candidates with 17 votes (0.8% vs. 0.5%), among
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2400-619: The 2016 presidential election , Democrat Hillary Clinton received 1,918 votes (50.1% vs. 54.2% countywide), ahead of Republican Donald Trump with 1,740 votes (45.5% vs. 41.1% countywide) and other candidates with 169 votes (4.4% vs. 4.6% countywide), among the 3,871 ballots cast by the borough's 5,380 registered voters for a turnout of 71.9% (vs. 72.5% in Bergen County). In the 2012 presidential election , Democrat Barack Obama received 1,859 votes (59.7% vs. 54.8% countywide), ahead of Republican Mitt Romney with 1,340 votes (43.0% vs. 43.5%) and other candidates with 48 votes (1.5% vs. 0.9%), among
2475-528: The 2020 United States census , the borough's population was 10,022, an increase of 1,109 (+12.4%) from the 2010 census count of 8,913, which in turn reflected an increase of 197 (+2.3%) from the 8,716 counted in the 2000 census . Under the terms of an act of the New Jersey Legislature on April 17, 1889, a portion of the old Union Township was incorporated under the name of Boiling Springs Township. The new township took its name from
2550-588: The Busch Memorial Stadium in 1966 , shortened in the 1970s to "Busch Stadium" and remained the stadium's name until it closed in 2005. By that time, Major League Baseball 's policy had changed – with Coors Field in Denver and Miller Park in Milwaukee going up in that span – and Anheuser-Busch (who retained the naming rights after selling the team) was able to use the same name for
2625-520: The Carlstadt-East Rutherford Regional School District , along with students from Maywood , who attend as part of a sending/receiving relationship . As of the 2022–23 school year, the school had an enrollment of 771 students and 58.5 classroom teachers (on an FTE basis), for a student–teacher ratio of 13.2:1. Seats on the high school district's nine-member board of education are allocated based on
2700-641: The Emirates Stadium , their previous ground being Arsenal Stadium . In cricket, the most famous example is The Oval , home of Surrey County Cricket Club . It has had several sponsors over the years, and is currently known as "The Kia Oval", having originally been known as the "Kennington Oval", after the district of London in which it is located. While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business. Since
2775-591: The Gator Bowl was known for four playings as the TaxSlayer Bowl), a move that generally is treated with consternation from fans. Some newer bowl games have been named after title sponsors since inception—for example, the Blockbuster Bowl , original named after Blockbuster Video when it debuted in 1990, has gone through multiple sponsorship and naming changes; for its December 2023 playing, it
2850-605: The MBTA 's State Street station by Citizens Bank lasted from 1997 to 2000. In Tampa , naming rights for both streetcar stations and rolling stock are available. In December 2016, the Los Angeles County Metropolitan Transportation Authority approved a naming rights policy for its facilities and routes, but later rescinded the policy two months later over potential lawsuits for skipping sponsors. Examples outside of
2925-581: The New Jersey Legislature is represented in the State Senate by Paul Sarlo ( D , Wood-Ridge ) and in the General Assembly by Clinton Calabrese (D, Cliffside Park ) and Gary Schaer (D, Passaic ). Bergen County is governed by a directly elected County Executive , with legislative functions performed by a Board of County Commissioners composed of seven members who are elected at-large to three-year terms in partisan elections on
3000-534: The New York Giants and New York Jets in East Rutherford, New Jersey , US, was expected to eclipse both deals, with experts estimating it would value US$ 25–30 million annually. It ultimately fell short of that benchmark, with MetLife Stadium earning $ 17 million annually from its naming rights deal with MetLife . Occasionally, the purchaser of a stadium's naming rights may choose to donate those rights to an outside organization, typically one to which it
3075-684: The Steven F. Udvar-Hazy Center . Walgreen Coast , a portion of the coast of Antarctica , was so named because the Walgreens pharmacy chain sponsored the Byrd Antarctic Expedition . East Rutherford, New Jersey East Rutherford is a borough in Bergen County , in the U.S. state of New Jersey . It is an inner-ring suburb of New York City , located 7 miles (11 km) west of Midtown Manhattan . As of
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3150-718: The Winston Cup Series featured sponsor names (including the Daytona 500 , which was given a presenting sponsor as the Daytona 500 by STP ), with little or no reference to the original names. As of the 2010s, very few exceptions remain in NASCAR (such as the Daytona 500, which no longer uses the presenting sponsor), and typically races without sponsor names only lack them because a suitable sponsor could not be secured in enough time. IndyCar follows suit, with most races (except
3225-605: The 10 largest football stadiums have their naming rights sold to corporate sponsors. The practice is widening in the United Kingdom; for instance the current stadium of Bolton Wanderers is the Toughsheet Community Stadium (after 17 years as Reebok Stadium, 4 as Macron Stadium and 5 as the University of Bolton stadium) and Arsenal Football Club 's stadium (opened for the 2006/2007 season) is
3300-528: The 2,082 ballots cast by the borough's 4,709 registered voters, yielding a 44.2% turnout (vs. 50.0% in the county). Public school students in pre-kindergarten through eighth grade attend the East Rutherford School District . As of the 2022–23 school year, the district, comprised of three schools, had an enrollment of 750 students and 78.9 classroom teachers (on an FTE basis), for a student–teacher ratio of 9.5:1. Schools in
3375-425: The 3,115 ballots cast by the borough's 4,845 registered voters, for a turnout of 64.3% (vs. 70.4% in Bergen County). In the 2008 presidential election , Democrat Barack Obama received 1,888 votes (51.8% vs. 53.9% countywide), ahead of Republican John McCain with 1,660 votes (45.5% vs. 44.5%) and other candidates with 54 votes (1.5% vs. 0.8%), among the 3,647 ballots cast by the borough's 4,911 registered voters, for
3450-571: The Cardinals' new stadium which opened on April 4, 2006. Foxboro Stadium , the home of the New England Patriots between 1971 and 2001, was an early example of a team selling naming rights to a company that did not own it, naming the stadium Schaefer Stadium after the beer company from its opening until 1983. The public reaction to this practice is mixed. Naming rights sold to new venues have largely been accepted, especially if
3525-461: The Cardinals, " Budweiser Stadium". When this idea was rejected by Ford Frick , the Commissioner of Baseball at that time, Anheuser-Busch then proposed the title "Busch Stadium" after one of the company's founders. The name was readily approved, and Anheuser-Busch subsequently released a new product called "Busch Bavarian Beer" (now known as Busch Beer ). The name would later be shifted to
3600-487: The Evraz steel company – mistakenly believing that the company's North American division was based there. However, the main motivation for accelerating the name change was the perceived need to disassociate with the steel company, largely owned by Russian oligarchs, following the 2022 Russian invasion of Ukraine . A nonprofit organization has the option to recognize a major gift from a donor by bestowing naming rights to
3675-531: The Giants and Jets until 2009, was also the original home of the New York Red Bulls of Major League Soccer . East Rutherford is the only municipality with fewer than 10,000 residents to have been home to five professional sports teams simultaneously, as well as the smallest city to host any professional sports team within its city limits. The borough is also the site of American Dream Meadowlands ,
3750-627: The United States include Madrid Metro where the metro line Line 2 and the station Sol was renamed from 2013 to 2016 after the mobile phone operator Vodafone , and Monumento Station in the Manila Light Rail Transit System in the Philippines , which was renamed Yamaha Monumento Station on February 14, 2018, after renovations. Naming rights in the realm of sports is common for both stadiums and sports competitions and series. In addition, some sports teams adopt
3825-649: The arena, having held them since the venue's opening in 1999). The home of the NHL 's Los Angeles Kings and NBA 's Los Angeles Lakers became known as Crypto.com Arena on December 25, 2021. Prior to the Crypto.com Arena deal, the record belonged to Toronto's Scotiabank Arena (formerly the Air Canada Centre, which opened in 1999), which garnered a deal of CA$ 800 million (US$ 517 million) over 20 years starting in 2018. The New Meadowlands Stadium, shared home of
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#17327919510353900-408: The average family size was 3.05. In the borough, the age distribution of the population shows 19.4% under the age of 18, 7.1% from 18 to 24, 36.5% from 25 to 44, 22.7% from 45 to 64, and 14.3% who were 65 years of age or older. The median age was 38 years. For every 100 females, there were 94.8 males. For every 100 females age 18 and over, there were 93.8 males. The median income for a household in
3975-481: The borough was $ 50,163, and the median income for a family was $ 59,583. Males had a median income of $ 40,798 versus $ 36,047 for females. The per capita income for the borough was $ 28,072. About 7.4% of families and 9.6% of the population were below the poverty line , including 10.1% of those under age 18 and 11.6% of those age 65 or over. East Rutherford is home to the Hudson Group , a retailer which operates
4050-656: The borough. As of May 2010 , the borough had a total of 30.53 miles (49.13 km) of roadways, of which 20.21 miles (32.52 km) were maintained by the municipality, 4.20 miles (6.76 km) by Bergen County and 4.44 miles (7.15 km) by the New Jersey Department of Transportation and 1.68 miles (2.70 km) by the New Jersey Turnpike Authority . State Routes include Route 17 , Route 120 and Route 3 . The only interstate that passes through and serves East Rutherford
4125-470: The borough. The population density was 2,403.2 per square mile (927.9/km ). There were 4,018 housing units at an average density of 1,083.4 per square mile (418.3/km ). The racial makeup was 73.04% (6,510) White , 4.50% (401) Black or African American , 0.22% (20) Native American , 13.93% (1,242) Asian , 0.03% (3) Pacific Islander , 5.83% (520) from other races , and 2.43% (217) from two or more races. Hispanic or Latino of any race were 17.54% (1,563) of
4200-690: The buyer is well-established and has strong local connections to the area, such as the cases of Rich Stadium (now Highmark BlueCross BlueShield Stadium ) in the Buffalo suburb of Orchard Park , Heinz Field (now Acrisure Stadium) in Pittsburgh , and Coors Field in Denver . Selling the naming rights to an already-existing venue has been notably less successful, as in the attempt to rename Candlestick Park in San Francisco to 3Com Park. The general public (and some media outlets) continued to call
4275-839: The county in 1894 alone. East Rutherford is the home of the Meadowlands Sports Complex , which includes Meadowlands Arena and MetLife Stadium , and used to be the location of Giants Stadium . The arena is best known as the former home of the New Jersey Devils of the National Hockey League and of the New Jersey Nets of the National Basketball Association , and for hosting college basketball, arena football, concerts, and other events. MetLife Stadium
4350-627: The district (with 2022–23 enrollment data from the National Center for Education Statistics ) are McKenzie School with 373 students in grades PreK–3, Lincoln School with 152 students in grades 4–5, and Alfred S. Faust School with 215 students in grades 6–8. For grades ninth through twelfth grades , public school students attend the Becton Regional High School in East Rutherford, which serves high school students from both Carlstadt and East Rutherford as part of
4425-577: The early 2000s, many new categories have opened up, such as the selling of the rights to name a new monkey species for $ 650,000. Naming rights to public transit stations have been sold in Las Vegas and Philadelphia ( NRG station , Jefferson Station , and Penn Medicine station ). Such sales have been contemplated in New York and Boston , and ruled out in San Francisco. A sponsorship for
4500-496: The facility what it had been known as for over three decades – i.e. Candlestick Park. After the agreement with 3Com expired, the rights were resold to Monster Cable , and the stadium was renamed Monster Park . San Francisco voters responded by passing an initiative (Proposition H) in the November 2004 elections that essentially stipulated the name must revert to Candlestick Park once the contract with Monster expired in 2008. The initiative proved largely ceremonial, however, and it
4575-409: The general public. Some people see it as an example of a selling out , especially when they see no obvious benefit to themselves. They often refuse to use a new name, preferring instead to use a non-branded name, especially in colloquial situations. Rebranding can also lead to confusion. In such cases, there may be a lengthy period during which the property is known by both names. A common example
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#17327919510354650-400: The legislative body with the mayor presiding at meetings and voting only in the event of a tie. The mayor can veto ordinances subject to an override by a two-thirds majority vote of the council. The mayor makes committee and liaison assignments for council members, and most appointments are made by the mayor with the advice and consent of the council. As of 2024 , East Rutherford's Mayor
4725-410: The mid-2000s in most major league sites where only known sponsors have advertising displayed, "neutralizing" an arena has become a much easier process than in the past. Regina, Saskatchewan 's REAL District was formerly named " Evraz Place"; when discussing its 2022 rebranding, its owner Regina Exhibition Association Limited stated that it had sometimes received shipments and communications meant for
4800-566: The opening of Fenway Park in Boston . The stadium's owner had owned a realty company called "Fenway Realty" (itself, like the stadium, named for a nearby parkland ), so the promotional value of the naming may have likely been considered. Despite this, it is more widely believed to have begun in 1926 when William Wrigley , the chewing gum magnate and owner of the Chicago Cubs , named his team's stadium " Wrigley Field ". In 1953, Anheuser-Busch head and St. Louis Cardinals owner August Busch, Jr. proposed renaming Sportsman's Park , occupied by
4875-420: The population of the constituent municipalities, with five seats allocated to East Rutherford. Public school students from the borough, and all of Bergen County, are eligible to attend the secondary education programs offered by the Bergen County Technical Schools , which include the Bergen County Academies in Hackensack , and the Bergen Tech campus in Teterboro or Paramus . The district offers programs on
4950-432: The population were under the age of 18, 8.6% from 18 to 24, 33.2% from 25 to 44, 26.6% from 45 to 64, and 13.5% who were 65 years of age or older. The median age was 37.8 years. For every 100 females, the population had 93.0 males. For every 100 females ages 18 and older there were 92.5 males. The Census Bureau's 2006–2010 American Community Survey showed that (in 2010 inflation-adjusted dollars) median household income
5025-409: The population. There were 3,644 households, out of which 25.2% had children under the age of 18 living with them, 44.4% were married couples living together, 10.8% had a female householder with no husband present, and 40.8% were non-families. 33.4% of all households were made up of individuals, and 11.6% had someone living alone who was 65 years of age or older. The average household size was 2.35 and
5100-419: The population. Of the 3,792 households, 24.2% had children under the age of 18; 42.9% were married couples living together; 11.6% had a female householder with no husband present and 41.3% were non-families. Of all households, 33.5% were made up of individuals and 11.6% had someone living alone who was 65 years of age or older. The average household size was 2.35 and the average family size was 3.06. 18.1% of
5175-452: The program ; examples include The Fleischmann's Yeast Hour , Texaco Star Theatre and The Philco Television Playhouse . This form of sponsorship fell out of favor in the late 1950s, although later examples include Mutual of Omaha's Wild Kingdom , which originally aired from 1963 to 1988. One of the last surviving examples is the now irregularly-airing Hallmark Hall of Fame , on the air since 1951. The International Star Registry
5250-503: The south by the borough of Rutherford in Bergen County; by Secaucus in Hudson County ; and by Passaic in Passaic County . The Passaic River is the western boundary, and the Hackensack River is the eastern boundary. The area in which East Rutherford is located is the valley of the Passaic and Hackensack rivers. Carlton Hill is an unincorporated community located within the township. The 2010 United States census counted 8,913 people, 3,792 households, and 2,226 families in
5325-525: The venue underwent a $ 10.1 million redevelopment. The new venue, to be completed in November, will have a seating capacity of 4,000, and improved facilities. Former Top-Flight Competition: Brisbane Rugby League premiership Naming rights The distinctive characteristic for this type of naming rights is that the buyer gets a marketing property to promote products and services, promote customer retention and/or increase market share. There are several forms of corporate sponsored names. For example,
5400-447: The very traditional Indianapolis 500 ) embracing title sponsorship. Sports media coverage (such as ESPN news reports) typically refer to races by the town in which the home race track is held, avoiding the use of sponsored names in news coverage. Television and radio series, especially in the early days of each medium in the early-mid 20th century, frequently sold the naming rights to their programs to sponsors, most of whom bankrolled
5475-468: Was $ 62,471 (with a margin of error of +/− $ 8,225) and the median family income was $ 71,357 (+/− $ 10,225). Males had a median income of $ 57,511 (+/− $ 8,669) versus $ 48,502 (+/− $ 2,269) for females. The per capita income for the borough was $ 32,467 (+/− $ 2,752). About 5.9% of families and 6.5% of the population were below the poverty line , including 4.2% of those under age 18 and 13.4% of those age 65 or over. Same-sex couples headed 19 households in 2010,
5550-772: Was known as the Pop-Tarts Bowl. Team names and even whole leagues have occasionally been sold to corporate sponsors as well (examples include the New York Red Bulls in the former case, the NET10 Wireless Arena Football League for the latter), but this is generally rare in the United States and more common in other parts of the world. During the 1980s, sanctioned auto races in NASCAR and IndyCar began to abandon their traditional names in favor of exclusive sponsor names. The trend expanded rapidly in NASCAR such that in 1991, all 29 races in
5625-426: Was overturned by the passage of Proposition C in 2009 in response to desperate economic times. The naming rights to the park were never resold and the stadium was closed and demolished in 2014. Sports stadiums with naming rights deals are most common in but not limited to the United States. "Named" stadiums can be found in countries including Australia, Japan, China, Finland, Canada, Israel and Germany, where 8 of
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