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37-1010: Land Securities Group plc , trading as Landsec , is the largest commercial property development and investment company in the United Kingdom. The firm became a real estate investment trust (REIT) when REITs were introduced in the United Kingdom in January 2007. It is headquartered in London , England, and traded on the London Stock Exchange , and is a constituent of the FTSE 100 Index . The company traces its origins to 1944, when its founder Harold Samuel purchased Land Securities Investment Trust Limited, which owned three houses in Kensington and some government stock. Further acquisitions followed shortly afterwards and from 1947

74-543: A 2020 interview with the New Zealand current affairs website The Spinoff , Topham said, "The agency is not political. We work for our clients and deliver the best possible work that we can. We've had particular clients in that [conservative] space, and that's par for the course. Some people will suggest there's some narrative there, but I don't think that's accurate." While working for the Liberal Party during

111-420: A DBA must be registered with a local or state government, or both, depending on the jurisdiction. For example, California, Texas and Virginia require a DBA to be registered with each county (or independent city in the case of Virginia) where the owner does business. Maryland and Colorado have DBAs registered with a state agency. Virginia also requires corporations and LLCs to file a copy of their registration with

148-467: A DBA statement, though names including the first and last name of the owner may be accepted. This also reduces the possibility of two local businesses operating under the same name, although some jurisdictions do not provide exclusivity for a name, or may allow more than one party to register the same name. Note, though, that this is not a substitute for filing a trademark application. A DBA filing carries no legal weight in establishing trademark rights. In

185-679: A reputation for misogyny within the company" after celebrating women's departure from the company. An article published on 31 December 2023 in The Observer reported on the Good Law Project 's allegations of leaked emails between Topham Guerin and its client Palantir to discredit the Good Law Project for launching legal action regarding Palantir's acquisition of patient data from NHS England . On 8 May 2021, for World Ovarian Cancer Day, Topham Guerin participated in

222-505: A social media firehose of attention-grabbing, emotion-manipulating, behaviour-nudging messaging." During the 2019 United Kingdom general election , Topham Guerin created an advert for the Conservative Party's 2019 election campaign, which featured Boris Johnson in a parody of a scene from the film Love Actually . The advert was "shot quickly on an iPhone to take up as little of the leader's time as possible and to get into

259-629: Is called a razón social . Topham Guerin Topham Guerin is an advertising agency company founded in New Zealand in 2016 by Sean Topham and Ben Guerin. The company is headquartered in Auckland and has offices in London and Sydney . It has worked on several high-profile political communications campaigns, including the 2019 Conservative Party election campaign in the UK . Before

296-424: Is too similar to a name that is already registered. Using one or more fictitious business names does not create additional separate legal entities. The distinction between a registered legal name and a fictitious business name, or trade name, is important because fictitious business names do not always identify the entity that is legally responsible . Legal agreements (such as contracts ) are normally made using

333-481: Is used, among others, such as assumed business name or fictitious business name . In Canada , " operating as " (abbreviated to o/a ) and " trading as " are used, although " doing business as " is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or

370-802: The London Review of Books reported that Guerin and Isaac Levido , another well known Conservative Party PR man, created the government's slogan, 'Stay alert, control the virus, and save lives.' In November 2020, the firm was working on a campaign for the Association of the British Pharmaceutical Industry to promote the COVID-19 vaccine . In 2021, they were engaged by the Conservative Party of Canada , along with UK-based Stack Data Strategy, to work on

407-484: The 2019 Australian federal election , Topham Guerin found success at engaging older people by creating purposefully low-quality memes that would generate a high organic reach. One anonymous individual who worked on this project dubbed the strategy 'boomer memes', according to The Sydney Morning Herald . Following the Australian Liberal Party's victory in the 2019 elections, Ben Guerin spoke at

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444-535: The COVID-19 pandemic in New Zealand , Topham Guerin was briefly contracted by the New Zealand Government in April 2023 to produce COVID-19 social media memes encouraging people to stay at home and comply with Government lockdown restrictions. Police Commissioner Mike Bush played a key rile in securing the company's contract. While the contract was supposed to last for three months, Guerin's contract

481-466: The United Kingdom , there is no filing requirement for a "business name", defined as "any name under which someone carries on business" that, for a company or limited liability partnership, "is not its registered name", but there are requirements for disclosure of the owner's true name and some restrictions on the use of certain names. A minority of U.S. states, including Washington , still use

518-418: The U.S., trademark rights are acquired by use in commerce, but there can be substantial benefits to filing a trademark application. Sole proprietors are the most common users of DBAs. Sole proprietors are individual business owners who run their businesses themselves. Since most people in these circumstances use a business name other than their own name, it is often necessary for them to get DBAs. Generally,

555-577: The algorithmic churn almost immediately," Oliver Henry said in 2020 In addition, Topham Guerin changed the name of the Conservative Party's Twitter account to "factcheckUK," using the report to attack the Labour Party and its leader Jeremy Corbyn . The company has won several contracts for PR work for the UK government since the start of the COVID-19 pandemic . As the government invoked emergency contracting regulations, at least one of these contracts

592-407: The business. Numbered companies will very often operate as something other than their legal name, which is unrecognizable to the public. In Chile , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and the legal name of business is called a razón social (social name). In Ireland , businesses are legally required to register business names where these differ from

629-403: The company concentrated on commercial property. In the early days some non-UK investments were acquired, but in 1971 these were sold off and the company decided to focus solely on the UK market. The company name was changed to Land Securities plc in 1982. After buying Trillium in 2000, in 2002 it formed a 50/50 joint venture company ( Telereal Trillium ) with William Pears Group (WPG) to buy

666-534: The county or city to be registered with the State Corporation Commission. DBA statements are often used in conjunction with a franchise . The franchisee will have a legal name under which it may sue and be sued, but will conduct business under the franchiser's brand name (which the public would recognize). A typical real-world example can be found in a well-known pricing mistake case, Donovan v. RRL Corp. , 26 Cal. 4th 261 (2001), where

703-719: The founding of their company, Sean Topham and Ben Guerin studied at universities in New Zealand. Both were members of the Young Nationals , a youth group of the New Zealand National Party . Sean Topham was the group's president from 2012 to 2015. The company was responsible for political communications for the British Conservative Party in the 2019 general election , and has worked for the Liberal Party of Australia . In

740-402: The law is to protect the public from fraud, by compelling the business owner to first file or register his fictitious business name with the county clerk, and then making a further public record of it by publishing it in a newspaper. Several other states, such as Illinois , require print notices as well. In Uruguay , a trade name is known as a nombre fantasía , and the legal name of business

777-399: The legal name of business is called a razón social (social name). In Brazil , a trade name is known as a nome fantasia ('fantasy' or 'fiction' name), and the legal name of business is called razão social (social name). In some Canadian jurisdictions , such as Ontario , when a businessperson writes a trade name on a contract, invoice, or cheque, they must also add the legal name of

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814-461: The named defendant, RRL Corporation, was a Lexus car dealership doing business as " Lexus of Westminster ", but remaining a separate legal entity from Lexus, a division of Toyota Motor Sales, USA, Inc. . In California , filing a DBA statement also requires that a notice of the fictitious name be published in local newspapers for some set period of time to inform the public of the owner's intent to operate under an assumed name . The intention of

851-481: The next four to five years, including hotels, leisure properties and retail parks affected by pandemic. In November 2021, Landsec announced it was to acquire urban regeneration specialist U+I for £190 million. In December 2021, Landsec increased its 30% ownership in the Bluewater Shopping Centre by acquiring a further 25% share from Lendlease Retail Partnership for £172 million. At

888-564: The party's national campaign for the 2021 Canadian federal election . In 2019, The Guardian reported that Topham Guerin worked for Conservative Party strategist Sir Lynton Crosby 's CTF Partners to create a "large-scale professional disinformation network on behalf of paying clients including major polluters, the Saudi Arabian government, anti-cycling groups and various foreign political campaigns" on Facebook . While working as subcontractors for Crosby's CTF Partners, "Topham gained

925-496: The property portfolio of British Telecom : after selling its shares in Telereal to WPG in 2007, Land Securities sold Trillium to WPG in 2009. On 31 March 2012, Francis Salway was succeeded as chief executive by Robert Noel . Noel was managing director of the company's London properties, having joined Land Securities in January 2010 from Great Portland Estates plc. On 12 June 2017, Land Securities rebranded as Landsec, although

962-466: The registered company name remained Land Securities Group PLC. In 2019, Landsec launched a series of open plan offices under the brand "Myo". The first Myo office opened that year, at 123 Victoria Street, London, followed by the second Myo office, at Liverpool Street, in May 2021. In November 2020, amid the COVID-19 pandemic in the United Kingdom , Landsec announced plans to sell £4 billion of assets in

999-403: The registered legal name of the business. If a corporation fails to consistently adhere to such important legal formalities like using its registered legal name in contracts, it may be subject to piercing of the corporate veil . In English , trade names are generally treated as proper nouns . In Argentina , a trade name is known as a nombre de fantasía ('fantasy' or 'fiction' name), and

1036-476: The right-wing Friedman Conference to discuss its PR strategy. "You've got to surprise people. You've got to shock people. Unlock and arouse emotion in people," Guerin said. "The particular emotions we've got to unlock are arousal emotions. We're talking: anger, excitement, pride, fear. Your content should be relating to one of these emotions for anyone to give a damn about it". The Guardian called Topham Guerin's approach to campaigning "a 24-hour meme machine –

1073-420: The same time Landsec confirmed the sale of 25% of the newly acquired shares to M&G , one of Bluewater’s co-owners. Landsec’s overall share increased to 48.75%. Landsec owns and manages more than 24,000,000 sq ft (2,200,000 m) of commercial property, from London offices and high street shops to major shopping centres and out-of-town retail parks. On 31 March 2024 the company's property portfolio

1110-464: The site. As of 2021, after the buildings had remained empty for over a decade, the company said it planned to convert the buildings into flats. On 8 May 2021, for World Ovarian Cancer Day, Landsec participated in the Cure our Ovarian Cancer Foundation's international awareness campaign. Their spot "An ad you can't miss, for a cancer you do", which shows 30 women who had been diagnosed with ovarian cancer ,

1147-459: The surname(s) of the sole trader or partners, or the legal name of a company. The Companies Registration Office publishes a searchable register of such business names. In Japan , the word yagō ( 屋号 ) is used. In Colonial Nigeria , certain tribes had members that used a variety of trading names to conduct business with the Europeans. Two examples were King Perekule VII of Bonny , who

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1184-469: The term trade name to refer to "doing business as" (DBA) names. In most U.S. states now, however, DBAs are officially referred to using other terms. Almost half of the states, including New York and Oregon , use the terms assumed business name or assumed name ; nearly as many, including Pennsylvania , use the term fictitious name . For consumer protection purposes, many U.S. jurisdictions require businesses operating with fictitious names to file

1221-408: Was awarded directly to Topham Guerin without going to tender. Topham Guerin was reported to be responsible for a UK government COVID-19 advert encouraging people to stay at home, criticized for being sexist in depicting gender roles. The ad sparked complaints due to the depiction of domestic tasks being handled by women, while the only visible male figure on the image was relaxing on a sofa. During

1258-587: Was canceled after three weeks. Though some of its output was well received, its memes were also criticised for their lack of consistency, confusing messaging, insufficient output, perceived ugliness. In response to criticism, Topham defended the effectiveness of "shitty memes." A meme describing the COVID-19 pandemic as a dragon also drew criticism from the New Zealand Police for its perceived insensitivity to Chinese New Zealanders . In November 2020,

1295-553: Was known as Captain Pepple in trade matters, and King Jubo Jubogha of Opobo , who bore the pseudonym Captain Jaja . Both Pepple and Jaja would bequeath their trade names to their royal descendants as official surnames upon their deaths. In Singapore , there is no filing requirement for a "trading as" name, but there are requirements for disclosure of the underlying business or company's registered name and unique entity number. In

1332-500: Was screened at Piccadilly Circus, London , and Time Square , New York City . The spot was a pro bono production by Topham Guerin with Landsec and JCDecaux sponsoring the screening space. Trading as In a number of countries, the phrase " trading as " (abbreviated to t/a ) is used to designate a trade name. In the United States , the phrase " doing business as " (abbreviated to DBA , dba , d.b.a. , or d/b/a )

1369-596: Was valued at £9.8 billion. The company owns the Piccadilly Lights in Piccadilly Circus in London . It has also led Project Nova, the development of the area around London Victoria station . In 2010, Landsec purchased a number of tenement blocks in Victoria , central London, which had previously been used as a homeless shelter, and subsequently received multiple planning permissions for

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