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Levant Fair

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A trade show , also known as trade fair , trade exhibition , or trade exposition , is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers , study activities of competitors, and examine recent market trends and opportunities .

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28-747: The Levant Fair (Hebrew: יריד המזרח ; Yarid HaMizrach) was an international trade fair held in Tel Aviv during the 1920s and 1930s. One of the early precursors to the Levant Fair, an exhibition titled the "Exhibition and Fair for the Promotion of Goods Made in Israel", took place in April 1914 and was held at a boys' school in Tel Aviv. Another such show was held in the summer of 1923 in three rooms of

56-418: A continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events. Modern trade shows follow in the tradition of trade fairs established in late medieval Europe such as

84-463: A design plan for a "Fair Middle" by architect Aryeh Elhanani . In recent years there has been a rehabilitation effort at the old fairgrounds, which turned it into a shopping and entertainment area attached to the wider 'Namal' ("port") development. There are two memorials placed at the entrance to the former fairgrounds. One is dedicated to the Haganah -run secret weapons factory, once hidden inside

112-518: A major event for the local economy. The fair covered an area of ten hectares, including display booths of the participating countries, landscaping and gardening, new roads, Luna Park , and various sculptures. The fair was of great importance for the local architecture and design of Tel Aviv, with pavilions being built by prominent Jewish architects of the time, including Aryeh Elhanani , Richard Kauffmann , and Arieh Sharon . The fair's emblem, envisioned by Alexander Ezer and designed by Aryeh Elhanani,

140-492: A means of local economic development, as well as providing opportunities for local businesses to grow, and attract new businesses to come. Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3). List of Presidents of Lebanon [REDACTED] Member State of the Arab League [REDACTED] Lebanon portal This is a list of presidents of Lebanon since

168-515: The Champagne fairs or the Skåne Market , in the era of merchant capitalism . In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. These markets were held annually or on several specific days a year, usually at geographically particularly favorable locations and in conjunction with a religious festival in order to benefit from the rush of

196-610: The Maccabiah Stadium was also built nearby, and the Philharmonic Orchestra Hall was built within the area of the former fairgrounds. When the Tel Aviv Port was built near the site in 1936, the port was used to store a temporary Levant Fair, and thus the street leading to the harbour is named "Zion's Gate". In December 1936, the fairgrounds were the location of one of the first concerts of

224-703: The Zionist Club on Rothschild Boulevard . This exhibition's success in turn paved the way for five subsequent exhibitions. The success also improved the area provided by the municipality for entrepreneurs, a desolate, southern part of Tel Aviv with an old bus station. The area is now home to the Administration Building of the Society for the Protection of Nature . There were further exhibitions in 1925, two in 1926, 1929, and one in 1932, with

252-454: The 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centres were established as venues that featured a rotating calendar of trade shows. In the 21st century, with the rapid industrialization of Asia , trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating

280-650: The Levant Fair ceased operation and fairgrounds were converted into an alternative fairgrounds complex. Urban development of the peninsula at the mouth of the Yarkon led to further expansion of Tel Aviv. Some development continued north, beyond the Yarkon, including the establishment of the Tel Aviv Port , in 1936; the Sde Dov Airport , also in 1936; and the Reading Power Station , in 1938. In 1938

308-605: The Palestine Philharmonic Orchestra, the future Israel Philharmonic Orchestra , under the baton of Arturo Toscanini . During World War II, the fairgrounds were taken over by the British Army and used for their military training. During the 1947–1949 Palestine war , the fairground structures were used for storage of the IDF . After Israeli independence , the fairgrounds were abandoned and became

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336-459: The Romanian pavilion. The other one commemorates the27 December 1945 Irgun attack on the local British military camp, in which Jewish underground fighters seized British weapons and ammunition. It remembers Irgun fighter Dov Sternglas aka 'Sergeant Avner', who died from the wounds he suffered in the attack. Trade fair In contrast to consumer shows, only some trade shows are open to

364-411: The creation of the office in 1926. Constitutionally ( de jure ), the president's post carries significant responsibilities and influence. In practice, the president is largely a ceremonial and symbolic post due to external pressure or the formation of "consensus" cabinets, forcing the president to compromise. In theory, however, the president is responsible for appointing the entire government, therefore

392-534: The day there will be seminars for continuing education on matters relevant to the industry, like best practices, trends, and regulation. There will also be some shared meals with keynote speakers, and social events in the evenings. Booths range from simple tables to elaborate constructions. Trade shows often involve a considerable investment in time and money by participating companies. The planning includes arranging meetings with other attendees beforehand and resources to follow up on opportunities that are created at

420-547: The exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011. Trade shows play important roles in marketing as well as business networking in market sectors that use them. People will seek to meet people and companies at their own level in the supply chain , as well as potential suppliers and potential buyers. Generally there will be a central trade show floor with booths where people exhibit their goods or services, and throughout

448-497: The fair in 1932 being the first to be called the "Levant Fair". A special symbol called the "Flying Camel" was designed for the fair by its chief architect, Aryeh Elhanani . Trees were planted during the fair in honor of the former exhibition, and three such palm trees survive to this day. Henceforth, these exhibitions were referred to as fairs and also became quite successful, attracting tens of thousands and then hundreds of thousands of Jews, Arabs, English, and tourists. The 1932 fair

476-511: The fair was made in Palestine and designed by architect Richard Kauffmann in the shape of a ship. A sculpture called "The Hebrew Worker", built by Aryeh Elhanani, stands on the site today. Other statues built for the fair include "Rejected Lot's Wife", "Sower Statue", "Statue of Deer", and "Statue of the Woman". The fair also put great emphasis on design elements, such as the flagpoles which filled

504-427: The fair's roads. Foreign design elements were also included, such as lampposts which were headed by a round plate and placed under incandescent bulbs. The fair also included a Lebanese Pavilion which, according to the then Lebanese President , intended to foster the traditional friendship between the two neighbours. The pavilion was a relief of ancient Baalbek , which can still be seen in Tel Aviv today. Another fair

532-599: The ministers should work to his pleasure. Nevertheless, the president is still able to exercise influence on policy-making and has the role, in conjunction with the prime minister, of choosing ministers in the Government and safeguarding the Constitution of Lebanon . Though it is not specifically stated in the constitution, an unwritten understanding known as the National Pact , agreed in 1943, has resulted in

560-474: The new constructed exhibition grounds at the north edge of Dizengoff Street next to the Tel Aviv Port on 26 April 1934. The fair was opened by the High Commissioner, Arthur Wauchope. A point of celebration at the fair was a Jubilee for the twenty-fifth anniversary of the founding of Tel Aviv. With 600,000 people from thirty countries participating in the fair during its six weeks, the fair was also

588-482: The public, while others can only be attended by company representatives (members of the trade, e.g. professionals ) and members of the press , therefore trade shows are classified as either "public" or "trade only". A few shows are hybrids of the two; one example is the Frankfurt Book Fair , which is trade only for its first three days and open to the general public on its final two days. They are held on

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616-573: The public. The tradition of fairs taking place in spring and autumn has been preserved in some cases until today. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution . In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By

644-588: The scope of the exhibition expanded, it became necessary to construct a permanent home for the fair and others like it. High Commissioner Arthur Wauchope , who had supported the Yishuv , liked the idea and helped to designate the Yarkon Peninsula, an area north of the city, for the construction of the complex. On 17 August 1933 a cornerstone ceremony was held there, which featured Wauchope, Meir Dizengoff , and other community leaders. The 1934 fair opened at

672-431: The show. Costs include space rental, booth design and construction of trade show displays, telecommunications, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). This local spending on logistics leads cities to promote trade shows as

700-627: The site for various workshops and garages. Some of the original buildings were destroyed and others crumbled. The sculptures and works of art from the fair have mostly disappeared from the former fairgrounds, except for the Hebrew Worker statue, which has been restored. Plumer Square is now a parking lot. In 1959, a new exhibition grounds opened at 101, Rokach Ave., beyond the Yarkon River . The grounds were opened by then Mayor Chaim Levanon , along with "Exhibition 50 years of Tel Aviv" and

728-581: Was a winged camel, nicknamed "The Flying Camel." The plaza at the fair's entrance way was named "Plumer Square" in honor of the High Commissioner Herbert Plumer . The fair's masthead flying camel statue built by architect Aryeh Elhanani in 1932, was located in the plaza and near the mouth of the Yarkon Maccabiah Stadium. A broad amphitheater was also established near the entrance way. The central pavilion of

756-483: Was held in 1936, but because of the riots that began two weeks prior to the opening and shut down the port of Jaffa , it was a small fair, far smaller in scope than its predecessor. Many events were cancelled and many exhibitors cancelled their participation in the exhibition. This fair also caused financial losses for the company that organised it. After 1936, and for the duration of the Second World War ,

784-468: Was visited by nearly 300,000 people. Voice Jerusalem, a Jewish-Palestinian radio station, began regular broadcasts about the fair, in Hebrew, starting in 1936. Visitors to the fair included British High Commissioners for Palestine Herbert Samuel (1920-1925), Herbert Plumer (1925-1928), John Chancellor (1928-1931), and Arthur Wauchope (1932-1937), as well as Arab mayors of Jaffa and Jerusalem . As

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