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80-400: The Lego Friends sets depict scenes set in the fictional town of Heartlake City with sets usually deriving from one of the character (e.g. Leo's room). The sets are complemented by an animated series that premiered in 2012. The Friends product range replaced Lego's previous female-oriented theme Belville , which had been in production since 1994, and featured dolls that were much larger than both

160-639: A third gender . Buginese society has identified five genders. Androgyny has sometimes also been proposed as a third gender. An androgyne or androgynous person is someone with qualities pertaining to both the male and female gender. Some individuals identify with no gender at all. Many transgender people identify simply as men or women, and do not constitute a separate third gender. Biological differences between (some) trans women and cisgender women have historically been treated as relevant in certain contexts, especially those where biological traits may yield an unfair advantage, such as sport. Gender role

240-675: A 2011 report from the Center for American Progress . Gender roles may be a means through which one expresses one's gender identity , but they may also be employed as a means of exerting social control , and individuals may experience negative social consequences for violating them. Different religious and cultural groups within one country may have different norms that they attempt to "police" within their own groups, including gender norms. The roles of women in Christianity can vary considerably today (as they have varied historically since

320-429: A brand." The research showed that boys and girls play very differently and construct different worlds of play. McNally noted that, "The boys immediately grabbed the figures and the horses and the catapults and they started having a battle". By contrast the girls were more focused on the structure. "They all looked around inside the castle and they said, 'Well, there's nothing inside'. This idea of interior versus exterior in

400-617: A computer game for Windows PC titled Lego Friends . The game followed five girls as they "do all the things [girls] enjoy most -- from being part of a girls 'gang' to playing in a band." According to Lego, this game "was created as a sort of experiment, the byproduct of research conducted by Elena Catón in 1997 for the LEGO Group into some concerns the company had about the demographics of its toys." Lego conducted years of additional research about its customer base, which showed that 90% of Lego sets sold were aimed at boys. This meant that there

480-522: A distinctive personality, illustrated by her favorite activities. Before the launch of the Lego Friends range, The Lego Group had previously targeted both boys and girls in its marketing. An American commercial in 1955 depicted both young boys and young girls playing with Lego. In 1974, the Lego minifigure was introduced, with a female minifigure introduced two months after the male minifigures. By 1979,

560-467: A fuller beard), an Adam's apple , wearing a woman's dress and high heels, carrying a purse would most likely draw ridicule or other unfriendly attention in ordinary social contexts. Because the dominant class sees this form of gender expression as unacceptable, inappropriate, or perhaps threatening, these individuals are significantly more likely to experience discrimination and harassment both in their personal lives and from their employers, according to

640-478: A minifigure, thinner and curvier, and was an improvement on the Belville range, which did not have customisable figures. It is also compatible with the wider Lego product range. Lego Friends also introduced a range of new brick colours, including purple, lavender, teal and turquoise. Prior to January 2023, Lego Friends focused on five teenage girls who live in the fictional town of Heartlake City. Each character had

720-399: A more traditional, less dominant role for the women. Hindu deities are more ambiguously gendered than the deities of other world religions. This informs female and males relations, and informs how the differences between males and females are understood. However, in a religious cosmology like Hinduism , which prominently features female and androgynous deities, some gender transgression

800-417: A person's race or ethnicity . Gender roles influence a wide range of human behavior , often including the clothing a person chooses to wear, the profession a person pursues, manner of approach to things, the personal relationships a person enters, and how they behave within those relationships. Although gender roles have evolved and expanded, they traditionally keep women in the "private" sphere, and men in

880-726: A prominent appearance in the 2019 film The Lego Movie 2: The Second Part , during scenes set within the SyStar System. In 2012, Olivia's House (set number: 3315) was awarded "DreamToys" in the Construction category by the Toy Retailers Association . In 2013, Dolphin Cruiser was awarded "DreamToys" in the Granny Knows Best category by the Toy Retailers Association . In 2013, Lego Friends

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960-457: A range of play cubes. Each cube includes a small brick build, a mini-doll and a pet animal, and is designed for ages 6+. In April 2021, five sets were announced for release in summer 2021, including Forest Waterfall, Forest House, Heartlake City Grand Hotel, Tree House and Horse Training and Trailer. In May 2021, Fenella Charity, design director and creative lead of Lego Friends discussed about Olivia's Electric Car set and explained, “LEGO Friends

1040-541: A role in gendered behavior, the extent of its effects on gender roles is less clear. One hypothesis attributes differences in gender roles to evolution . The sociobiological view argues that men's fitness is increased by being aggressive, allowing them to compete with other men for access to females, as well as by being sexually promiscuous and trying to father as many children as possible. Women are benefited by bonding with infants and caring for children. Sociobiologists argue that these roles are evolutionary and led to

1120-529: A series of road obstacles. The game was released on iOS and Google Play . In July 2014, the Lego Friends brand launched a monthly children's magazine, published by Immediate Media. Editions of the magazine were regularly published over the course of six and a half years, until it was discontinued with Issue 78. According to the Audit Bureau of Circulations (ABC), the magazine had achieved an average circulation of 22,468 between January and June 2020, which

1200-537: A solid contender for kids' attention". In June 2012, two books based on the Friends theme were released. Lego Friends: Welcome to Heartlake City and Lego Friends: Perfect Pet Show were released on June 18 by DK . DK also released a Lego Brickmaster book based on the Friends theme on September 17 of the same year. Lego Friends is a Lego-themed life simulation video game developed by Hellbent Games and published by Warner Bros. Interactive Entertainment , which

1280-496: A splash area, Lego models of the characters, a meet and greet area and a 15-minute live show. In the same year, a themed land was opened at Legoland Windsor Resort , featuring a live show and Heartlake City Express Train. Heartlake City also made its debut at Legoland Florida in May 2015, when a themed area of the park was launched featuring two attractions named Mia's Riding Adventure and Heartlake Mall theater. A Lego Friends themed land

1360-522: A variety of skin tones, disabilities, cultures and neurodiversity . Following the initial launch, Lego Friends sets have been released in waves and have expanded on the various interests of the characters and their friends. These have included various vocational, recreational and academic interests, such as agriculture, equestrianism , wildlife animal rescue and rehabilitation, and pop stardom. The range has also included suburbia-themed sets, as well as an amusement park and skiing theme. The largest sets since

1440-410: A way that predisposes one to engaging in criminal behavior (including juvenile delinquency ). With regard to gender stereotypes , the societal roles and differences in power between men and women are much more strongly indicated than is a biological component. Ideas of appropriate gendered behavior vary among cultures and era, although some aspects receive more widespread attention than others. In

1520-481: Is "the product of social doings of some sort undertaken by men and women whose competence as members of society is hostage to its production." This approach is described by Elisabeth K. Kelan as an "ethnomethodological approach" which analyzes "micro interactions to reveal how the objective and given nature of the world is accomplished," suggesting that gender does not exist until it is empirically perceived and performed through interactions. West and Zimmerman argued that

1600-461: Is a 2023 animated web series on YouTube . Each episode has a runtime of 22 minutes. The first season premiered on March 26, 2023. A second season premiered on June 13, 2024. Friends: Holiday Special is a 21-minute television special that premiered in YouTube on 6 November 2021. In 2022, four TV specials for Friends: Heartlake Stories were released on YouTube, including Fitting In , Plight of

1680-427: Is a set of socially accepted behaviors and attitudes deemed appropriate or desirable for individuals based on their sex. Gender roles are usually centered on conceptions of masculinity and femininity . The specifics regarding these gendered expectations may vary among cultures, while other characteristics may be common throughout a range of cultures. In addition, gender roles (and perceived gender roles) vary based on

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1760-453: Is allowed. This group is known as the hijras , and has a long tradition of performing in important rituals, such as the birth of sons and weddings. Despite this allowance for transgression, Hindu cultural traditions portray women in contradictory ways. Women's fertility is given great value, but female sexuality is depicted as potentially dangerous and destructive. The institution of marriage influences gender roles, inequality, and change. In

1840-881: Is an animated television series that premiered on 3 November 2013. Each episode had a runtime of 25 minutes. Lego Friends: The Power of Friendship aired on Netflix on 4 March 2016. The series includes two seasons with four episodes. Friends: Girls on a Mission is a 2018 television series on Family Channel in Canada, on KidsClick and later Kabillion in the United States, Pop in the United Kingdom and Ireland, Super RTL in Germany, and TVNZ in New Zealand. The series premiered on 25 October 2018 and has continued for four seasons. Friends: The Next Chapter

1920-416: Is based on the Lego Friends theme. The game was first released for Nintendo 3DS systems on 12 November 2013, and for Nintendo DS systems on 8 April 2014. The game was later released for iOS devices on 31 July 2014. Lego Friends Heartlake Rush is a 3D driving game that was developed by LEGO System A/S and is designed for children aged 4+. Players choose one of the Friends characters and navigate through

2000-593: Is grounded in the real world, so as designers we take our cues from what kids experience in their everyday lives,” and continued, “We have a responsibility to let kids experiment and learn about topics that they are interested in and celebrate and inspire kids on the way the world could be." In September 2021, Matthew Ashton, The Lego Group's vice president of design announced that Lego Friends alongside City , Creator , Classic, Technic , Speed Champions , Monkie Kid , Ninjago , Collectible Minifigures and DOTS themes will continue until at least 2023. On 3 January 2022,

2080-541: Is not the same thing as gender identity , which refers to the internal sense of one's own gender, whether or not it aligns with categories offered by societal norms. The point at which these internalized gender identities become externalized into a set of expectations is the genesis of a gender role. According to social constructionism , gendered behavior is mostly due to social conventions. Theories such as evolutionary psychology disagree with that position. Most children learn to categorize themselves by gender by

2160-408: Is scheduled for the upcoming launch of Legoland Shanghai Resort in 2024. In February 2016, Warner Brothers released a Lego Friends film on Blu-ray titled Lego Friends: Girlz 4 Life . This animated film follows the story of popstar, Livi, who comes to Heartlake City. The Friends characters are forced to devise a plan when Livi's manager steals their hit song called Girlz. The Lego Friends line made

2240-713: The World Values Survey , responders were asked if they thought that wage work should be restricted to only men in the case of shortage in jobs: in Iceland the proportion that agreed with the proposition was 3.6%; while in Egypt it was 94.9%. Attitudes have also varied historically. For example, in Europe, during the Middle Ages, women were commonly associated with roles related to medicine and healing. Because of

2320-527: The Charismatic and Pentecostal movements have embraced the ordination of women since their founding. Christian " saints ", persons of exceptional holiness of life having attained the beatific vision ( heaven ), can include female saints. Most prominent is Mary, mother of Jesus who is highly revered throughout Christianity, particularly in the Catholic and Orthodox churches where she is considered

2400-523: The Lego Friends theme. The set was designed primarily for girls aged 7 to 12 years old. Main article: Lego Friends (TV series) An animated series and TV specials based on the Lego Friends theme have been released to accompany the product line. The story follows the adventures of the five friends in their hometown of Heartlake City. The toy line is also accompanied by a series of animated short films released on YouTube . Friends of Heartlake City

2480-606: The United Arab Emirates , non-Muslim Western women can wear crop tops, whereas Muslim women are expected to dress much more modestly when in public. In some Muslim countries, these differences are sometimes even codified in law. In some Muslim-majority countries, even non-Muslim women are expected to follow Muslim female gender norms and Islamic law to a certain extent, such as by covering their hair. (Women visiting from other countries sometimes object to this norm and sometimes decide to comply on pragmatic grounds, in

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2560-595: The interactionist approach, gender roles are not fixed but are constantly renegotiated between individuals. Geert Hofstede , a Dutch researcher and social psychologist who dedicated himself to the study of culture, sees culture as "broad patterns of thinking, feeling and acting" in a society In Hofstede's view, most human cultures can themselves be classified as either masculine or feminine. Masculine culture clearly distinguishes between gender roles, directing men to "be assertive, tough, and focused on material success," and women to "be more modest, tender, and concerned with

2640-467: The " Theotokos ", i.e. "Mother of God". Women prominent in Christianity have included contemporaries of Jesus, subsequent theologians, abbesses, mystics, doctors of the church , founders of religious orders, military leaders, monarchs and martyrs, evidencing the variety of roles played by women within the life of Christianity. Paul the Apostle held women in high regard and worthy of prominent positions in

2720-475: The "public" sphere. Various groups, most notably feminist movements, have led efforts to change aspects of prevailing gender roles that they believe are oppressive , inaccurate, and sexist . A gender role , also known as a sex role , is a social role encompassing a range of behaviors and attitudes that are generally considered acceptable, appropriate, or desirable for a person based on that person's sex . Gender roles can be linked with essentialism ,

2800-499: The Bumblebee , Wet Wallop and The Final Countdown . Those shorts made their linear premiere on Disney Channel on August 21, 2022. Friends: The Next Chapter New Beginnings is a 44-minute television special that premiered in YouTube on 29 January 2023. The Lego Friends animated series has been praised for its positive role models and messaging, but criticised for its consumerism. Reviewer, Emily Ashby for Common Sense Media gave

2880-406: The Friends line was launched, the line doubled sales expectations, with sales to girls tripling in the same year. In the first six months of 2012, The Lego Group's net profit rose 35% to 2bn kroner (£213m) partially driven by the success of the Friends line. This success caused other construction-set companies such as Mega Blocks to introduce girl dolls. Following the launch of Lego Friends, sales in

2960-475: The Lego Friends brand celebrated its tenth anniversary. The Lego Group released eight new sets to celebrate a decade of friendship. On 1 May 2022, The Lego Group partnered with NASA to release a construction set titled Olivia's Space Academy. In May 2022, 12 new sets were announced for release in summer 2022, including Emma's Art School, Andrea's Theatre School, Stephanie's Sailing Adventure and Mia's Wildlife Rescue. In August 2022, Lego Friends Advent Calendar

3040-676: The age of three. From birth, in the course of gender socialization, children learn gender stereotypes and roles from their parents and environment. Traditionally, boys learn to manipulate their physical and social environment through physical strength or dexterity, while girls learn to present themselves as objects to be viewed. Social constructionists argue that differences between male and female behavior are better attributable to gender-segregated children's activities than to any essential, natural, physiological, or genetic predisposition. As an aspect of role theory , gender role theory "treats these differing distributions of women and men into roles as

3120-418: The aim of pressuring The Lego Group to change its marketing strategy. In addition, the slim figures of the Friends characters have also drawn criticism from eating disorder specialists. The Campaign for a Commercial-Free Childhood nominated Lego Friends for a TOADY award, which is a "worst toy" award and an acronym for "Toys Oppressive And Destructive to Young Children", having opined that the Lego Friends line

3200-447: The characters "more diverse in their appearance" and add "more depth to their personality". In 2020, The Lego Group partnered with National Geographic to release several construction sets that focused on environmental issues. The Lego Friends line launched construction sets that centred on animal protection. The sets included Baby Elephant Jungle Rescue, Jungle Rescue Base and Panda Jungle Tree House sets. In 2021, Lego Friends launched

3280-737: The church, though he was careful not to encourage disregard for the New Testament household codes , also known as New Testament Domestic Codes or Haustafelen , of Greco-Roman law in the first century. According to Dhami and Sheikh, gender roles in Muslim countries are centered on the importance of the family unit, which is viewed as the basis of a balanced and healthy society. Islamic views on gender roles and family are traditionally conservative. Many Muslim-majority countries, most prominently Saudi Arabia , have interpretations of religious doctrine regarding gender roles embedded in their laws. In

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3360-530: The colour pink in the product range and the particular range of activities enjoyed by the characters. Abi Moore of UK campaign group, Pinkstinks remarked, "We want toys that offer all sorts of opportunities to all children. We think that cupcakes, parties and having everything revolve around leisure is just tiresome and heavily stereotyped." In the US a petition launched by the Spark movement achieved 50,000 signatures with

3440-471: The company had begun to specifically target girls with the launch of Scala jewellery. In 1981, a young girl holding her Lego creation was showcased in a Lego advert. In 1994, the Belville product line was introduced for girls, which focused on a fairytale theme and did not include minifigures or buildable toys. Scala was later resurrected in 1997, which emphasised gender roles. In October 1999, Lego released

3520-526: The domination of women by men, especially in agricultural societies". According to Eagly et al., the consequences of gender roles and stereotypes are sex-typed social behavior because roles and stereotypes are both socially-shared descriptive norms and prescriptive norms. Judith Butler , in works such as Gender Trouble and Undoing Gender , contends that being female is not "natural" and that it appears natural only through repeated performances of gender; these performances, in turn, reproduce and define

3600-454: The establishment of traditional gender roles, with women in the domestic sphere and men dominant in every other area. However, this view pre-assumes a view of nature that is contradicted by the fact that women engage in hunting in 79% of modern hunter-gatherer societies. However, an attempted verification of this study found "that multiple methodological failures all bias their results in the same direction...their analysis does not contradict

3680-412: The extreme what these days seems extraordinary for its complete denial of the notion of natural inclination." They concluded that gonads , hormones , and chromosomes did not automatically determine a child's gender role. Among the many terms Money coined was gender role, which he defined in a seminal 1955 paper as "all those things that a person says or does to disclose himself or herself as having

3760-805: The first century church). This is especially true in marriage and in formal ministry positions within certain Christian denominations, churches, and parachurch organizations . Many leadership roles in the organized church have been restricted to males. In the Roman Catholic and Eastern Orthodox churches, only men may serve as priests or deacons, and in senior leadership positions such as pope , patriarch , and bishop . Women may serve as abbesses . Some mainstream Protestant denominations are beginning to relax their longstanding constraints on ordaining women to be ministers, though some large groups are tightening their constraints in reaction. Many subsets of

3840-434: The girls' audience a number of times over the last 15, 20 years, and this is the first time, with Friends, that we've had true success". On 28 September 2022, The Lego Group reported that Lego Friends, alongside Lego Star Wars , Lego Technic , Lego Icons (formerly Creator Expert), Lego City and Lego Harry Potter were the top earning themes for the six months ending 30 June 2022. In October 2022, The Lego Group announced

3920-607: The girls' market were growing as much as 20 percent each year. Three years after the launch, Lego achieved sixth place in the list of gifts that girls wanted most for Christmas, according to a survey by the National Retail Federation . Lego Friends has also reappeared in The Lego Group's annual report as one of its five top selling themes, most recently in 2016, 2018, 2019 and 2020. Lego's chief operating officer, Bali Padda remarked, "We tried reaching into

4000-639: The idea that humans have a set of attributes that are necessary to their identity based on their gender. Sociologists tend to use the term "gender role" instead of "sex role", because the sociocultural understanding of gender is distinguished from biological conceptions of sex. In the sociology of gender , the process whereby an individual learns and acquires a gender role in society is termed gender socialization . Gender roles are culturally specific, and while most cultures distinguish only two ( boy / man and girl / woman ), others recognize more. Some non-Western societies have three genders: men, women, and

4080-511: The initial release the larger sets included the Heartlake Vet, City Park Cafe, and Butterfly Beauty Shop. Smaller sets included Stephanie's Cool Convertible, Andrea's Stage, Olivia's Invention Workshop and Emma's Splash Pool. The Lego Friends theme received initial criticism for its reinforcement of gender stereotypes . Campaign groups in both the UK and the US particularly disliked the use of

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4160-464: The interest of their own safety , such as " modest " dress codes which failing to abide by risk being perceived as a prostitute .) Islamic prophet Muhammad described the high status of mothers in both of the major hadith collections ( Bukhari and Muslim). One famous account is: "A man asked the Prophet: 'Whom should I honor most?' The Prophet replied: 'Your mother'. 'And who comes next?' asked

4240-405: The main things was they couldn't really relate to the minifigure, it's too blocky. Boys tend to be a lot more about good versus evil, whereas girls really see themselves through the mini-doll. They wanted a greater level of detail, proportions and realism." The research also showed a difference in the way that girls assemble Lego sets. McNally commented, "One of the things we learned in the research

4320-423: The man. The Prophet replied: 'Your mother'. 'And who comes next?' asked the man. The Prophet replied: 'Your mother!'. 'And who comes next?' asked the man. The Prophet replied: 'Your father'" The Qur'an prescribes that the status of a woman should be nearly as high as that of a man. How gender roles are honored is largely cultural. While some cultures encourage men and women to take on the same roles, others promote

4400-665: The mini-dolls and minifigures. The launch of Lego Friends sets in 2012 was one of Lego's biggest successes, as it not only doubled sales expectations, but also extensively widened Lego's customer base within the girls' sector. Despite receiving initial criticism relating to its representation of girls and their interests, the line has consistently performed well and has been regularly listed as one of The Lego Group's best selling themes. Lego Friends focuses on eight characters named Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly who live in Heartlake City. These characters replaced

4480-441: The natural ways that children are choosing to play. We try being gender inclusive." In response to further criticism raised in a letter written by a 7-year-old girl in 2014 about the nature of the girls' activities in Lego sets, The Lego Group released a Research Institute play set, which included a female palaeontologist, astronomer and chemist. Despite the controversy, Lego Friends is one of Lego's biggest successes. In 2012, when

4560-599: The non-material quality of life, for children and for the weak. Feminine cultures, on the other hand, define relatively overlapping social roles for the sexes, in which, in particular, men need not be ambitious or competitive but may go for a different quality of life than material success; men may respect whatever is small, weak, and slow. In feminine cultures, modesty and relationships are important characteristics. This differs from masculine cultures, where self-enhancement leads to self-esteem. Masculine cultures are individualistic and feminine cultures are more collective because of

4640-515: The orientation of how they would then play with what they built was really interesting. If you think about most of the Lego models that people consider to be meant for boys, there's not a whole lot going on in there. But [the girls had] this idea of, 'There's nothing inside to do .'" The Lego Friends line was developed to target the girl's market. The Lego Group conducted extensive ethnographic research, which aimed to identify girls' preferences. Mauricio Affonso, Friends model designer commented, "One of

4720-465: The original Lego], it's special for girls because they don't think girls can build. The reality is, just about piece for piece, there are just as many pieces required to put something together [among Friends sets]." McNally defended the Lego Friends product line against its critics by stating, "I think there's been a lot of momentum around this idea that everything should be gender neutral . That's not what we're striving for. We don't see anything wrong with

4800-412: The original five named Andrea, Olivia, Stephanie, Mia and Emma. Each of the characters has specific interests, such as animal-lover, beautician and pop star. The theme depicts their houses, hobbies, cars and favourite places to spend their free time. The line introduced the mini-doll figure in Lego Friends construction toy sets, replacing the traditional Lego minifigure. The mini-doll is slightly taller than

4880-478: The original wave have been the Summer Riding Camp, Heartlake Shopping Mall and Heartlake Grand Hotel. According to Bricklink , there have been a total of 568 Lego Friends sets released since January 2012. In 2018, the Lego Friends line announced some physical changes to the main characters, which according to The Lego Group, were made in response to feedback from children. The changes were made to make

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4960-480: The primary origin of sex-differentiated social behavior, [and posits that] their impact on behavior is mediated by psychological and social processes." According to Gilbert Herdt , gender roles arose from correspondent inference, meaning that general labor division was extended to gender roles. Social constructionists consider gender roles to be hierarchical and patriarchal. The term patriarchy, according to researcher Andrew Cherlin , defines "a social order based on

5040-468: The quality of life." Feminine cultures tolerate overlapping gender roles, and instruct that "both men and women are supposed to be modest, tender, and concerned with the quality of life." Hofstede's Feminine and Masculine Culture Dimensions states: Masculine cultures expect men to be assertive, ambitious and competitive, to strive for material success, and to respect whatever is big, strong, and fast. Masculine cultures expect women to serve and care for

5120-585: The relaunch of the brand, which introduced eight new characters in January 2023 named Aliya, Autumn, Leo, Zac, Liann, Olly, Paisley and Nova. The line up represents a new generation of characters accompanied by a new series. The Lego Group stated that it had been working with the Geena Davis Institute to present greater diversity. The new sets were launched on 1 January 2023. The new characters were created to offer greater representation by featuring

5200-464: The rise of witch-hunts across Europe and the institutionalization of medicine, these roles became exclusively associated with men. In the last few decades, these roles have become largely gender-neutral in Western society . Vern Bullough stated that homosexual communities are generally more tolerant of switching gender roles. For instance, someone with a masculine voice, a five o'clock shadow (or

5280-426: The sense of Max Weber's ideal types (an exaggerated and simplified version of a phenomenon, used for analytical purposes) rather than how they appear in reality. Model A described a total separation of male and female roles, while Model B described the complete dissolution of gender roles. The model is consciously a simplification; individuals' actual behavior usually lies somewhere between these poles. According to

5360-419: The series a two star rating, commenting that, "The characters are five strong, big-hearted teen girls who are good examples of the value of friendship. Social rivalry and other troubles arise in each story, but the girls overcome them in ways that celebrate cooperation, responsibility, and individuality." The review also opined that, "this somewhat plodding series feels more like an extended commercial than it does

5440-518: The significance of personal relationships. 'The dominant values in a masculine society are achievement and success; the dominant values in a feminine society are caring for others and quality of life'. "In the 1950s, John Money and his colleagues took up the study of intersex individuals, who, Money realized, 'would provide invaluable material for the comparative study for bodily form and physiology, rearing, and psychosexual orientation'." "Money and his colleagues used their own studies to state in

5520-473: The status of boy or man, girl or woman." In recent years, the majority of Money's theories regarding the importance of socialization in the determination of gender have come under intense criticism, especially in connection with the inaccurate reporting of success in the "John/Joan" case, later revealed to be David Reimer . Candace West and Don H. Zimmerman developed an interactionist perspective on gender beyond its construction of "roles." For them, gender

5600-746: The studies have been identified. A study on 1950s American teenage girls who had been exposed to androgenic steroids by their mothers in utero exhibited more traditionally masculine behavior, such as being more concerned about their future career than marriage, wearing pants, and not being interested in jewelry. Sociologist Linda L. Lindsey critiqued the notion that gender roles are a result of prenatal hormone exposure, saying that while hormones may explain sex differences like sexual orientation and gender identity, they "cannot account for gender differences in other roles such as nurturing, love, and criminal behavior". By contrast, some research indicates that both neurobiological and social risk factors can interact in

5680-497: The traditional categories of sex and/or gender. Working in the United States in 1955, Talcott Parsons developed a model of the nuclear family , which at that place and time was the prevalent family structure. The model compared a traditional contemporaneous view of gender roles with a more liberal view. The Parsons model was used to contrast and illustrate extreme positions on gender roles, i.e., gender roles described in

5760-808: The use of "role" to describe gender expectations conceals the production of gender through everyday activities. Furthermore, they stated that roles are situated identities, such as "nurse" and "student," which are developed as the situation demands, while gender is a master identity with no specific site or organizational context. For them, "conceptualizing gender as a role makes it difficult to assess its influence on other roles and reduces its explanatory usefulness in discussions of power and inequality." West and Zimmerman consider gender an individual production that reflects and constructs interactional and institutional gender expectations. Historically, gender roles have been largely attributed to biological differences in men and women. Although research indicates that biology plays

5840-623: The wide body of empirical evidence for gendered divisions of labor in foraging societies". Another hypothesis attributes differences in gender roles to prenatal exposure to hormones . Early research examining the effect of biology on gender roles by John Money and Anke Ehrhardt primarily focused on girls with congenital adrenal hyperplasia (CAH), resulting in higher-than-normal prenatal exposure to androgens . Their research found that girls with CAH exhibited tomboy -like behavior, were less interested in dolls, and were less likely to make-believe as parents. A number of methodological problems with

5920-423: Was "so jam-packed with condescending stereotypes it would even make Barbie blush". However, The Lego Group has responded to its critics by stating that the line was the result of research with 3,000 girls who wanted to find relevance in Lego construction sets. Lego spokesman, Michael McNally commented, "There were a lot of people at the beginning who said, 'They’ve dumbed it down, it's not nearly as complicated [as

6000-401: Was a huge untapped market of girls who were not using Lego. A Lego spokesman, Michael McNally reported, "Seeing that the play pattern was really skewing so heavily toward boys, we wanted to understand why. We embarked on four years of global research with 4,500 girls and their moms. Some of the things we heard were really surprising and challenging in ways that weren't really comfortable for us as

6080-401: Was announced for release on 1 September 2022. The set contains 312 pieces with four mini-doll figures. The set includes Lego mini-doll figures of Santa, Olivia and two micro-dolls. In October 2022, five new sets were announced for release on 1 January 2023, including Paisley's House, Dog Rescue Center, Heartlake Downtown Diner, Autumn's House and Heartlake International School. Resort Designer

6160-863: Was awarded "Toy of the Year" and also "Activity Toy of the Year" by the Toy Association . In 2014, Heartlake Shopping Mall was awarded "DreamToys" in the Build The World category by the Toy Retailers Association . Belville (Lego) Too Many Requests If you report this error to the Wikimedia System Administrators, please include the details below. Request from 172.68.168.226 via cp1108 cp1108, Varnish XID 216559352 Upstream caches: cp1108 int Error: 429, Too Many Requests at Thu, 28 Nov 2024 07:51:37 GMT Gender stereotypes A gender role , or sex role ,

6240-555: Was lower than the Lego City magazine at 33,677 and the Lego Ninjago magazine at 54,423. The magazine had also received some controversy over its content in 2019, when a comic strip was criticised for sexist characterisation. In January 2022, the Lego Friends magazine relaunched in the UK by Signature Publishing. In 2015, a Friends themed land was introduced to Legoland California , named Lego Friends Heartlake City, featuring

6320-661: Was released on 1 September 2014 as part of the Lego Fusion theme. The set consists of 263 pieces, a Fusion capture plate and one mini-doll figure. It enables children to create a 2D house model by placing bricks on the Fusion capture plate, scanning with a smartphone or tablet and playing with the Lego Fusion Resort Designer app to unlock game levels. The set includes a mini-doll figure of Olivia. The Lego Fusion Resort Designer app includes game levels for

6400-599: Was that—where boys were perfectly happy going through two hours assembling a single structure—girls were much more interested in small bite-sized assembly that provided a role-play opportunity, before then building again". The Lego Friends toy line was launched in January 2012 in North America (December 2011 in France), with the release of 14 sets. The first wave included 23 sets and featured five friends named Andrea, Olivia, Stephanie, Mia, and Emma in suburban settings. In

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