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56-541: Five teenagers—Olivia, Stella, Charlie, Wendel "Wen", and Mohini "Mo"—meet after all ending up in detention for different reasons. While in detention, they all play and sing along together with a jingle on the radio. They decide to form a band after discussing it. At first, they have trouble agreeing on music, but soon learn to work together and get along. The group decides to play at the Halloween Bash, but many students who are fans of Mudslide Crush, another band at

112-468: A brand image. Many jingles are also created using snippets of popular songs , in which lyrics are modified to appropriately advertise the product or service. The first radio commercial jingle aired in December 1926, for Wheaties cereal. Have you tried Wheaties ? They're whole wheat with all of the bran. Won't you try Wheaties? For wheat is the best food of man. They're crispy and crunchy

168-505: A lower pitch and vice versa. Originally, drums were tuned by adjusting knots and tension ropes on the drumhead, or, more commonly, where the drum heads were tacked or nailed to the top of the shell, by careful heating of the head. Modern congas, developed in the early 1950s, use a screw-and-lug tension head system, which makes them easier to tune (or detune). This modern type of tension system was pioneered in Cuba by Carlos "Patato" Valdés and in

224-594: A musical representation of the radio station name and frequency. Radio stations will sub contract to specialist radio jingle producers who will create the musical sound and melody, along with recording the session singers. The elements, termed a donut , will then be dispatched to the radio station in various time variations to be edited by local radio producers before being broadcast in between songs, or into and out of commercial breaks. Alternatively, jingles can be made in-house by production staff. When commissioned to write jingles, writers will sometimes create all aspects of

280-432: A new kitten. Olivia is the lead vocalist of the band. She also plays the accordion and writes songs for the band. Olivia is a bookworm, and often becomes nervous before band performances. Although considered shy, Olivia is sympathetic, considerate, and caring. She gets her love of books from her father, Ted. He always read to her and named her after a character from William Shakespeare 's Twelfth Night . Wen plays

336-540: A new plot, feeling that the first movie had already completed its story. Jingle A jingle is a short song or tune used in advertising and for other commercial uses. Jingles are a form of sound branding . A jingle contains one or more hooks and meanings that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans . Ad buyers use jingles in radio and television commercials ; they can also be used in non-advertising contexts to establish or maintain

392-572: A salary and do not retain rights. The rights belong to the producer, who may sell them to an advertiser. Congas The conga , also known as tumbadora , is a tall, narrow, single-headed drum from Cuba. Congas are staved like barrels and classified into three types: quinto (lead drum, highest), tres dos or tres golpes (middle), and tumba or salidor (lowest). Congas were originally used in Afro-Cuban music genres such as conga (hence their name) and rumba , where each drummer would play

448-421: A single drum. Following numerous innovations in conga drumming and construction during the mid-20th century, as well as its internationalization, it became increasingly common for drummers to play two or three drums. Congas have become a popular instrument in many forms of Latin music such as son (when played by conjuntos ), descarga , Afro-Cuban jazz , salsa , songo , merengue and Latin rock . Although

504-404: A sweet and shy nature, plays the drums, congas , bongos and timbales for the band. Charlie struggles with the fact that he is alive instead of his stillborn twin brother Aaron. He is more than willing to stick up for himself and his friends. Charlie is misunderstood by his peers and is in love with Mo. Like Wen with Olivia, Charlie is able to calm Mo down whenever she is worried. At the end of

560-411: A very common variant sounds a single open tone with the third stroke of clave (ponche), and two tones preceding the three-side of clave. The specific alignment between clave and this tumbao is critical. Another common variant uses two drums and sounds bombo (1a) on the tumba (3-side of the clave ). For example: There is also the bolero rhythm that is used for ballads. The conga part is similar to

616-524: Is a gentle-natured, intelligent girl who plays stand-up bass for the band. She finds herself socially inept and under the thumb of her strict father. She is from Calcutta , and is the only Indian girl at her school. She and Charlie have feelings for each other. She takes lessons just to make her parents happy, and assists at a local hospital. She speaks her mind and expresses her opinions. When Mo finally stands up to her parents, they finally realize they should trust her and let her be herself. Charlie, who has

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672-462: Is from the guaguancó “La polémica” by Los Muñequitos de Matanzas (1988). This passage moves between the main modes of playing (A, B, C). The A section is the basic lock or ride , as it is known in North America. It spans one clave (measure). An alternate phrase (B) is also one measure in length. Cross-beats , the basis of the third section (C), contradict the meter. By alternating between

728-402: Is that head tension can greatly impact the ease or unease of the player, and generally a looser drumhead can lead to hand injury more than a tighter one, because a looser drumhead has less rebound and more muffling effect (hence potentially bruising joints and bones under spirited playing). Also, producing a crisp slap tone is nearly impossible on a loose head. During tuning it is suggested to "let

784-553: Is the potential for more variation of which notes are chosen; however, tuning between or during compositions is rare in live performance. With only two drums, it is common to find them tuned a perfect fourth apart (the interval between the first two notes of " Here Comes the Bride ") as is the tradition in western classical music for the timpani . Having three drums (typically the tumba , conga , and quinto ) invites experimentation and individual customization. Some congueros like using

840-432: The intervals of a major chord (e.g. F, A, C). Some players use the second inversion of a major chord (e.g. G, C, E); and some prefer a major second between the quinto and conga , with a perfect 4th descending to the tumba . Raul Rekow of Santana often plays five conga drums and tunes them to the opening phrase of a Latin tune. There are four basic strokes in conga drumming: Other strokes can be used to enhance

896-464: The 1960s, the conga became a prominent instrument in Haitian popular music styles such as konpa , yeye and mini-djaz . Conjuntos and orchestras playing Colombian dance music have incorporated cumbia rhythms, traditionally played on tambores known as alegre and llamador, to the conga drums. The standard Colombian cumbia rhythm is simple and played slowly; it goes 1-2-2-1, also heard as 1-2-1-2. In

952-526: The 1990s. Cruz's creations offered clever counterpoints to the bass and chorus. Many of his marchas span two or even four claves in duration, something very rarely done previously. He also made more use of muted tones in his tumbaos, all the while advancing the development of . The example on the right is one of Cruz's inventos ('musical inventions'), a band adaptation of the Congolese-based Afro-Cuban folkloric rhythm makuta . He played

1008-527: The Battle of the Bands and he and Mo get back together. Meanwhile, Charlie expresses his feeling for Mo but when she gets back together with Scott he starts talking to another girl who likes him. In the movie, weight is not an issue for Olivia. In the novel, Olivia's mother abandoned her, while in the film her mother is dead, and while in the film her father is still in prison, it does not specify what he did. Many of

1064-491: The Congos, they are often struck with one hand and one mallet. Most modern congas have a staved wooden or fiberglass shell and a screw-tensioned drumhead. Since the 1950s, congas are usually played in sets of two to four, except for traditional rumba and conga , in which each drummer plays one conga. The drums are played with the fingers and palms of the hands. Typical congas stand approximately 75 centimetres (30 in) from

1120-468: The Dominican Republic, the fast merengue rhythm, which goes 1 2-1-2, can be played on the conga. It can also be heard as 1-2-1-2 1-2-1-2-1-2. Essentially, it is the rhythm of the tambora applied to conga. In merengue típico (or cibaeño ), the rhythm is usually more complex and less standardized; it can range from simply hitting the conga on a fourth beat to playing full patterns that mark

1176-667: The United States by Cándido Camero . Historically, terminology for the drums varies between genres and countries. In ensembles that traditionally employ a large number of drums, such as comparsas and rumba groups, a detailed naming system is used, which has been taken up by major conga manufacturers. The drums are listed from largest to smallest diameter (drumhead sizes vary considerably by manufacturer, model, and style): In conjuntos that play son cubano , as well as in charangas and other ensembles where one or two congas were introduced to complement other rhythmic instruments,

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1232-498: The United States, the once popular jingle was now being replaced by advertisers with a mixture of older and recent pop music to make their commercials memorable. In 1998, there were 153 jingles in a sample of 1,279 national commercials; by 2011, the number of jingles had dropped to eight jingles out of 306 commercials. One of the longest running jingles is for McCormick Foods' Aeroplane Jelly . Composed in Australia before 1943,

1288-560: The appropriate moment (Santos 1985). In several songo arrangements, the tumbadora ('conga') part sounds the typical tumbao on the low-pitched drum, while replicating the quinto (lead drum) of guaguancó on the high-pitched drum. The quinto-like phrases can continually change, but they are based upon a specific counter- clave motif. [See: "Songo Patterns on Congas" (Changuito). Tomás Cruz developed several adaptations of folkloric rhythms when working in Paulito FG 's timba band of

1344-491: The ban on direct advertising that the National Broadcasting Company , the dominant broadcasting chain, was trying to maintain at the time. A jingle could get a brand's name embedded in the heads of potential customers even though it did not fit into the definition of "advertisement" accepted in the late 1920s. The art of the jingle reached its peak around the economic boom of the 1950s. The jingle

1400-1013: The band is taken away as part of an agreement with a sports drink company that is sponsoring the school's new gym. This angers the band, and they decide to fight the decision. At the Bash, many of the students are surprised at Lemonade Mouth's music when they take the stage because the band uses instruments like trumpets and ukuleles . The bandmates develop friendships and bonds with each other when they arrive at Olivia's house to console her after her cat dies. They gradually open up to one another about their problems: Stella thinks she's stupid and has problems with her parents, Wen's father will be marrying his much-younger girlfriend, Mo (an immigrant from India ) feels that she doesn't belong, and Charlie's twin brother died at birth. Olivia reveals that her mother and father had sex when they were in high school, and Olivia's mother, who never loved or wanted her, left Olivia's father, Ted, to raise his daughter by himself until he

1456-404: The bands . Though the band does not do well in the competition due to their recent problems, their fans support them nevertheless, singing along to their songs to lift their spirits. Afterwards, Charlie and Mo share a kiss and the two begin dating. Stella makes amends with her parents and finds out she has a learning disability . Wen and Olivia become attracted to each other after Wen gifts Olivia

1512-475: The book, he starts dating Mo and finally lets go of Aaron. Major themes of the story include bullying, standing up for one's beliefs, and honesty. Empowerment, overcoming adversity and self-expression are all plot points in the story, brought out in the characters. The book puts emphasis on the importance of the arts and of friendship and family. The book received a positive review from Publishers Weekly , who called it "a rock-n-roll The Breakfast Club for

1568-500: The bottom of the shell to the head. The drums may be played while seated. Alternatively, the drums may be mounted on a rack or stand to permit the player to play while standing. While they originated in Cuba, their incorporation into the popular and folk music of other countries has resulted in diversification of terminology for the instruments and the players. In Cuba, congas are called tumbadoras . Conga players are called congueros , while rumberos refers to those who dance following

1624-526: The drum he played (which everyone called a conga drum at the time) was similar to the type of drum known as bokú used in his hometown, Santiago de Cuba. The word conga came from the rhythm la conga used during carnaval (carnival) in Cuba. The drums used in carnaval could have been referred to as tambores de conga since they played the rhythm la conga , and thus translated into English as conga drums . Conga drums are classified according to their size, which correlates to their pitch: larger drumheads have

1680-425: The drum speak" and to conform tuning reasonably closely to the natural resonance (pitch) that the cavity of the drum interior presents. This resonance can be heard by singing or playing loud notes near the drum opening (this is true of tuning any drum) and noticing which pitch decays slowest - that will either be the fundamental (resonant) frequency or one of its simple overtones. When two or more drums are used, there

1736-442: The drum until it makes a pleasing sound and then tighten a little more to reach a uniform desired pitch. It is very important to ensure that tuning is uniform around the drumhead, which can be checked by placing one finger pad in the center of the head and tapping the head near the edge above each lug location to detect any change, adjusting as necessary. Uniform tightness will help "let the drum speak". Another important consideration

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1792-549: The drums are named like the bongos: macho (male) and hembra (female), for the higher and lower-pitched drums, respectively; an additional drum would be called tercera (third). These correspond to the tumba and conga in rumba ensembles. When the quinto is played by conjuntos it retains its name. Congas, being percussive instruments, do not have to be tuned to any particular note in purely percussive settings. However, when playing with harmonic instruments, they may be tuned to specific notes. Congas are often tuned using

1848-523: The exact origins of the conga drum are unknown, researchers agree that it was developed by Cuban people of African descent during the late 19th century or early 20th century. Its direct ancestors are thought to be the yuka and makuta (of Bantu origin) and the bembé drums (of Yoruba origin). In Cuba and Latin America, congas are primarily played as hand drums . In Trinidadian calypso and soca , congas are sometimes struck with mallets , while in

1904-518: The jingle has been used in advertising well into the 21st century. During the '40s, it made itself famous, or infamous, as it was played more than 100 times a day on some stations. Another long-running jingle is "Like a Good Neighbor, State Farm is There", which was composed by Barry Manilow and has been used in one form or another in commercials for State Farm Insurance since 1971. The 6-note ABS-CBN jingle, used from 1967 to September 23, 1972 and since its reopening on September 14, 1986, serves as

1960-460: The jingle: music, lyrics, performance and recording. In this case, the writer may be paid for these aspects as well as a flat fee. Although the advertiser receives rights free of writer royalty, sometimes the writer will try to retain performance rights. In most cases the writer retains no rights whatsoever. In other cases, advertisers purchase jingles in package deals from producers specializing in jingles. The writers working for these producers receive

2016-417: The late 1930s, and became a staple of mambo bands of the 1940s. The primary strokes are sounded with open tones, on the last offbeats (2&, 2a) of a two-beat cycle. The fundamental accent—2& is referred to by some musicians as ponche . The basic tumbao sounds slaps (triangle noteheads) and open tones (regular noteheads) on the "and" offbeats. There are many variations on the basic tumbao. For example,

2072-407: The literary set", and "an enjoyable romp that touches on wide-ranging themes". The "Bookyurt" website graded the book with an "A−", stating, "Hughes gives us high school in all its awkward glory, and it makes for a highly entertaining read.". The January 2007 issue of Kirkus Reviews published a positive review of the novel, commending Peter Hughes for writing with "soul" and "charm". In 2011, the book

2128-403: The lock and the cross, the quinto creates larger rhythmic phrases that expand and contract over several clave cycles. Los Muñequintos quintero Jesús Alfonso (1949–2009) described this phenomenon as a man getting “drunk at a party, going outside for a while, and then coming back inside.” The basic son montuno conga pattern is called marcha , or tumbao . The conga was first used in bands during

2184-415: The main characters' last names are changed in the movie to go with the actors playing them. The band does not use instruments such as trumpets or ukuleles in the movie; they are a pop band and use contemporary instruments such as the electric guitar and keyboard. A sequel for the movie was planned after the success of Lemonade Mouth but Disney Channel later canceled it after being unable to come up with

2240-449: The marcha. Beginning in the late 1960s, band conga players began incorporating elements from folkloric rhythms, especially rumba. Changuito and Raúl "el Yulo" Cárdenas of Los Van Van pioneered this approach of the songo era. This relationship between the drums is derived from the style known as rumba . The feeling of the high drum part is like the quinto in rumba, constantly punctuating, coloring, and accenting, but not soloing until

2296-519: The network's jingle as it is used on various IDs, such as Christmas and Summer station IDs. Jingles can also be used for parody purposes, popularized in Top 40 / CHR radio formats primarily Hot30 Countdown , used primarily for branding reasons. Television station idents have also introduced their own audio jingles to strengthen their brand identities, for example the melodic motifs of Channel 4 's Fourscore or BBC One 's 'Circle' idents . Most often

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2352-407: The open tone. In general, the particular note will depend on the make, model, and size of the conga drum. The drum should be tuned so that the bass tone resonates, the open tone rings, and the slap pierces through the musical mix. If the tuning is too loose, the bass and slap tones will sound "flabby"; too tight, and the drums will sound unnatural and "pinched". With a single drum, it is easy to tighten

2408-406: The path of the players. The term "conga" was popularized in the 1930s, when Latin music swept the United States. Cuban son and New York jazz fused together to create what was then termed mambo , but later became known as salsa . In that same period, the popularity of the conga line helped to spread this new term. Desi Arnaz also played a role in the popularization of conga drums. However,

2464-470: The pattern on three congas on the Paulito song "Llamada anónima." Listen: "Llamada Anónima" by Paulito F.G. The conga repertoire includes many other rhythms found in genres such as danzón , mambo and cha-cha-cha , as well as foreign styles that have adopted Afro-Cuban percussion such as Jamaican reggae , Brazilian samba and bossa nova , and American soul , funk , Latin jazz and Latin rock . In

2520-409: The results of this new method of advertising, General Mills changed its brand strategy. Instead of dropping the cereal, it purchased nationwide commercial time for the advertisement. The resultant climb in sales single-handedly established the "Wheaties" brand nationwide. After General Mills' success, other companies began to investigate this new method of advertisement. Initially, the jingle circumvented

2576-401: The school, do not want the group to do the Bash. Ray, a member of Mudslide Crush and the school bully, harasses Olivia because of her band. Mo, Charlie, and Stella get involved to defend Olivia, and Stella spits a mouthful of lemonade into Ray's face. Ray calls Stella "lemonade mouth" and thus, the group takes "Lemonade Mouth" as their band name. Before the Bash, the lemonade machine that inspired

2632-526: The song "Have you tried Wheaties?" aired in Minnesota , however, sales spiked there. Of the 53,000 cases of Wheaties breakfast cereal sold, 40,000 were sold in the Twin Cities market. After advertising manager Samuel Chester Gale pointed out that this was the only location where "Have You Tried Wheaties?" was being aired at the time, the success of the jingle was accepted by the company. Encouraged by

2688-438: The sound. The moose call is also done on the bongos . To bend the pitch of the congas, a conguero sometimes uses his elbow to shift around on and apply pressure to different parts of the head; this causes the note to change. This is not a traditional stroke, but it is common in modern salsa and rumba. Guaguancó uses three congas. The smallest conga is the lead drum known as quinto. The following nine-measure quinto excerpt

2744-420: The term "radio jingles" can be used to collectively describe all elements of radio station branding or identification. Accurately the term in the context of radio is used to describe only those station branding elements which are musical, or sung. Sung jingles are the most common form of radio station branding otherwise known as imaging. A radio jingle therefore is created in a studio by session singers and includes

2800-426: The timbral palette of the instrument. They are not used by all drummers, but have become the hallmark of congeros such as Tata Güines . The deslizado , moose call or glissando is done by rubbing the third finger, supported by the thumb, across the head of the drum. The finger is sometimes moistened with saliva or sweat, and sometimes a little coat of beeswax is put on the surface of the conga head to help make

2856-410: The trumpet for the band. He struggles with the fact his father will be marrying a much younger woman. He feels she wants to take the role of his mother, and is in lust with her. He later becomes attracted to Olivia. Wen seems to be the only one in the band that is able to calm Olivia down. He's usually the joker of the group and tries to laugh things off when the band gets into tough situations. Stella

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2912-413: The whole year through, The kiddies never tire of them and neither will you. So just try Wheaties, The best breakfast food in the land. Wheaties Jingle (1926) The Wheaties advertisement, with its lyrical hooks, was seen by its owners as extremely successful. According to one account, General Mills had seriously planned to end production of Wheaties in 1929 on the basis of poor sales. Soon after

2968-453: Was adapted into a Disney Channel Original Movie , starring Bridgit Mendler as Olivia, Naomi Scott as Mo, Blake Michael as Charlie, Adam Hicks as Wen, and Hayley Kiyoko as Stella. Chris Brochu portrayed the sadistic bully Ray. There were considerable differences between the novel and the movie. In the movie Mo and Charlie do not date, they are just good friends. And Scott eventually leaves Mudslide Crush to help Lemonade Mouth through

3024-463: Was born in Arizona and dislikes the fact that she had to move to a small town halfway across the country because of her mother's new job. She is a vegetarian and is very self-confident. She is headstrong and leads the band when the other members are uncertain. Though rebellious, Stella is a hard worker, and caring to her friends. She plays ukulele and is usually the toughest member of the band. Mo

3080-416: Was convicted of armed robbery and manslaughter . In the meantime, Charlie falls in love with Mo. With new trust and friendship, the band becomes successful, getting on the radio and performing at a restaurant. However, things go downhill when Stella's ukulele breaks, Wen injures his lip, Charlie burns his hand, Olivia loses her voice, and Mo gets sick. All of this happens just before an annual live battle of

3136-444: Was used in the advertising of branded products such as breakfast cereals, candy , snacks , soda pop , tobacco , and beer . Various franchises and products aimed at the consumers' self-image, such as automobiles , personal hygiene products (including deodorants , mouthwash , shampoo , and toothpaste ), and household cleaning products, especially detergent , also used jingles. In August 2016, The Atlantic reported that in

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