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Lightlife Foods is a company that produces food for plant-based diets . In 2018, its worth was estimated at $ 80 million. It is best known for its plant-based veggie dog , Smart Dog, which launched in 1993. In 2019, the company launched a plant-based burger to compete with Impossible Foods and Beyond Meat . Lightlife Foods is a carbon-neutral company.

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72-550: Lightlife was founded in Greenfield, Massachusetts by Michael Cohen and Chia Collins in 1979 before relocating to Turner Falls, Massachusetts , in 1998. It was first founded as Tempeh Works in an old, converted car wash and officially became Lightlife in 1984 and tempeh was its main product. Chia Collins, the President, on founding the company stated, "We were just two hippies in 1970s. We did not plan on building this size of

144-517: A "disingenuous, desperate disinformation campaign attempting to cast doubt on the integrity of our products". Lightlife Foods partnered with vegetarian late night host Lilly Singh to create an Instagram campaign called "Make a Clean Break with Lilly Singh" in October 2020. The social campaign was featured on Lightlife's Instagram profile as a continuation of its Clean Break Campaign. In the campaign, Singh provided advice to followers looking to "make

216-506: A $ 230 million term loan facility and a $ 30 million revolving loan facility, and the largest holders of AMF's existing second lien debt provided $ 50 million of backstop financing to provide working capital for Bowlmor AMF and to pay cash distributions in varying amounts to AMF's other creditors. AMF's first lien lenders received payment in full, in cash, of principal, interest at the non-default rate, and their fees. Bowlmor CEO Tom Shannon became Chairman, Chief Executive Officer, and President of

288-664: A Main Street Historic District containing fine examples of Federal , Greek Revival , and Victorian architecture . Greenfield anchors the Greenfield Town, MA Micropolitan Statistical Area , which is included in the Springfield -Greenfield Town, MA Combined Statistical Area . Pocumtuck Indians first settled and originally inhabited the Greenfield area. Native American artifacts found in

360-403: A campaign called "A Taste of Honesty" with actors Kristen Bell and Dax Shepard in 2019. The campaign was promoted across social media with a two-minute video and the hashtag #ATasteOfHonesty. The ad was chosen by AdWeek as the ad of the day on October 8, 2019. When a commenter on Instagram was concerned about possible exploitation of the children in the ad, Kristen Bell responded to clarify that

432-724: A clean break from something in their lives". Greenfield, Massachusetts Greenfield is the only city in, and the seat of, Franklin County, Massachusetts , United States. Greenfield was first settled in 1686. The population was 17,768 at the 2020 census . Greenfield is home to Greenfield Community College , the Pioneer Valley Symphony Orchestra, the Franklin County Fair, and the Green River Festival. The city has

504-463: A company...We were just into vegetarian eating, the wonders of the soybean, and we started out with tempeh." They expanded their products to include plant-based meat alternatives, including now discontinued items Tofu Pups, Fakin Bacon, and Phoney Bologna. These were later revamped to Smart Sausage, Smart Bacon, and Smart Deli respectively with new recipes. They also created the popular Gimmie Lean Sausage,

576-608: A deal with Bowlero Corporation , which operates bowling lanes in North America. As part of the deal, Lightlife's plant-based burger would be sold at Bowlero and Bowlmor Lanes locations and Lightlife sponsored the 2020 PBA Tour . In January 2021, Lightlife Foods' parent company, Greenleaf Foods, a subsidiary of Maple Leaf Foods, announced that it would purchase a food processing plant in Indianapolis, Indiana to exclusively produce tempeh products, putting construction of

648-454: A formal inauguration ceremony, the city's first, which also featured a mayoral fanfare, Long Live Our Mayor, written for the occasion in the style of Hail to the Chief . At the inauguration, Martin read a proclamation declaring July 1 as "Inauguration Day" in all following years. After Martin's retirement in 2019, Roxann Wedegartner became Greenfield's third mayor. Virginia "Ginny" Desorgher

720-698: A new downtown parking garage. The nearest general aviation airport is located in the Turners Falls section of Montague , and the nearest national air service is at Bradley International Airport in Windsor Locks , Connecticut . The town is served by Greyhound bus lines and is the hub of the Franklin Regional Transit Authority (FRTA), whose local service extends from Bernardston to Northampton and from Orange to Charlemont . The John W. Olver Transit Center

792-480: A prosperous mill town . John Russell established the Green River Works in 1834, hiring skilled German workers at what was the country's first cutlery factory. The Connecticut River Railroad was the first of several railways to enter the town, replacing the former canal trade. During the 19th and 20th centuries, Greenfield was one of the most important American centers of the tap and die business and

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864-731: A separate town from Deerfield. In 1795, the South Hadley Canal opened, enabling boats to bypass the South Hadley falls and reach Greenfield via the Connecticut River . Located at the confluence of the Deerfield and Green rivers, and not far from where they merge into the Connecticut River, Greenfield developed into a trade center. Falls provided water power for industry, and Greenfield grew into

936-481: A year's worth of the pea protein the same year. At the time, the Shelbyville plant was reported to be "North America's biggest plant-based protein facility" by the time it was fully operational. The plant cost $ 310 million and would double the production capacity of Lightlife and Field Roast, another Greenleaf Foods brand, with a forecast output of 60 million pounds of plant-based meat annually. In March 2020, before

1008-477: Is abundant and well distributed (every month except February receives over three inches) and averages 41.3 inches per year. By the 2010 census, the population had decreased to 17,456. Greenfield, as the only community in the county with a population over 10,000, is the largest community by population or population density in the county. It is also the smallest mainland county seat in the Commonwealth, as only

1080-579: Is also home to the Four Rivers Charter Public School, which serves students in grades 7–12. Greenfield's oldest private school is the Stoneleigh-Burnham School , a private 7th–12th grade boarding school for girls. The Center School, established in 1981, serves students from preschool through eighth grade with a progressive approach to education. As of 2014 there are no religious schools in Greenfield;

1152-600: Is an American bowling center operator. It is the largest ten-pin bowling center operator in the world with over 325 centers, almost all of which are located in the United States. The centers have an average of 40 lanes compared to the U.S. bowling center average of 21 lanes. As of September 2019, Bowlero Corporation is also the parent company of the Professional Bowlers Association (PBA). The company's main bowling center brands in

1224-619: Is based in Greenfield and operates the Franklin County Jail at the corner of Elm and Allen streets. The city also has the central post office for the "013" series of ZIP Codes , which extends through Franklin County and several towns in Worcester County. Greenfield is home to the privately run Baystate Franklin Medical Center , which serves much of the northern Pioneer Valley . Greenfield is divided between

1296-479: Is operated by Pan Am Railways . Passenger rail service resumed in Greenfield on December 29, 2014, with the rerouting of Amtrak's Vermonter , with all trains serving the Olver Transit Center. The former Greenfield train station (torn down in 1966) was located across the tracks from the current train platform, in the present-day Energy Park. In June 2018, it was announced that Greenfield would become

1368-682: Is part of the Eighth Massachusetts Governor's Council district, represented by Tara Jacobs. Nationally, Greenfield is represented in the United States House of Representatives as part of Massachusetts's 2nd congressional district , and is represented in the 113th United States Congress by James McGovern . As of 2014 , Massachusetts is represented in the United States Senate by Senators Elizabeth Warren and Edward Markey . Greenfield

1440-461: Is the hub for FRTA bus service, as well as the local depot for Greyhound intercity service. Greenfield lies at the junction of two rail lines, an east–west line heading from the northern points of Worcester County towards the Hoosac Tunnel and Albany, New York , and the north–south line heading from Springfield in the south towards Vermont in the north. Freight service on both lines

1512-747: The Battle of Great Falls / Wissantinnewag – Peskeompskut on May 19, 1676, and tribal oral tradition indicates that following the battle, elements of the Pocumtuck fled to and were incorporated into the Abenaki people to the north and the Mahican people to the west. The area was colonized as part of Deerfield by the English in 1686. In 1753, Greenfield, named for the Green River , was incorporated as

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1584-510: The COVID-19 pandemic , the plant-based meat category was reported to have experienced 18% growth year over year. By May 2020, sales for fresh meat alternatives increased 255%, accelerated by an unavailability of traditional meat that was created by supply chain issues during the COVID-19 pandemic. In June 2020, Lightlife Foods reported that, despite a loss of foodservice business because of

1656-748: The First Franklin and Second Franklin districts of the Massachusetts House of Representatives . Democrat Natalie Blais and Independent Susannah Whipps are the State Representatives. In the Massachusetts Senate , the town is part of the Hampshire and Franklin district, which includes much of eastern Franklin and Hampshire counties. State Senator Jo Comerford represents this district. Greenfield

1728-647: The Five Colleges and Seven Sisters , in the region, as well as Keene State College in Keene, New Hampshire . Greenfield has five FM radio stations, one FM Translator , one AM radio station, one cable television station, and one daily local newspaper. FM stations ¹ – WMCB-LP/WLPV-LP operate under a "share time" agreement with the U.S. Federal Communications Commission . AM stations Cable stations Newspapers Bowlero Corporation Bowlero Corporation (formerly known as Bowlmor AMF )

1800-706: The Leavitt–Hovey House ), is one of the larger libraries in the area, and is connected to the regional library network. Greenfield also operates numerous municipal parks and recreation areas including a town swimming area on the Green River. As county seat, Greenfield is home to many different state offices, including courthouses and one of the offices of the Northwest District Attorney, Dave Sullivan. The Franklin County Sheriff

1872-582: The Mohawk Trail , enters over the Fall River as a surface road before becoming a limited-access highway until its concurrence with I-91. Once it leaves the interstate, Route 2 becomes a surface road again. Between the start of the limited access section of Route 2 and its split from I-91 at Exit 43, the Mohawk Trail follows Massachusetts Route 2A , which uses Route 2's former right of way through

1944-729: The Pocumtuck Range , the northernmost subridge of the Metacomet Ridge , and is surrounded by hills, with the town center lying on an elevated point above the rivers. Like most of New England, Greenfield has a humid continental climate , exactly on the border between Köppen Dfa and Dfb with its warmest-month (July) mean of 71.6 °F (22.0 °C). with cold, snowy winters and warm, humid summers. Extreme temperatures range from 100 °F (37.8 °C), recorded on July 22, 1926, and August 26, 1948, to −30 °F (−34.4 °C), recorded on January 22, 1961. Precipitation

2016-453: The Professional Bowlers Association (PBA). While retaining current PBA Commissioner Tom Clark, Bowlero also appointed its Chief Customer Office (CCO), Colie Edison, to the new role of CEO for the PBA. In an interview with Lucas Wiseman, senior editor for the PBA's FloBowling channel, Edison noted that Bowlero had been in talks with the PBA leadership for a number of years, before finally deciding

2088-905: The AMF bowling empire into three distinct brands." In December 2014 the Qubica founders and partners purchased Bowlmor AMF's 50% interest in Qubica. Between 2013 and 2015, the company fired 287 managers from its 351 bowling centers. By April 2017, it was facing more than 50 discrimination complaints filed with the federal Equal Employment Opportunity Commission (EEOC), from employees who claimed to have been terminated for their age or appearance. In June 2017, private equity firm Atairos Group paid in excess of $ 1 billion to acquire Bowlmor AMF from its previous investors, with Shannon continuing to hold his "significant investment." Bowlmor AMF changed its name to Bowlero Corporation on January 4, 2018. On September 10, 2019, Bowlero Corporation announced it had purchased

2160-486: The Brunswick centers as "furthering (its) commitment to league play." A company spokeswoman further stated that the company also aims to "introduce a new generation to league bowling" and wants to support professional bowling, including possible sponsorships of the Professional Bowlers Association (PBA). In October 2014 the PBA entered into an entitlement partnership agreement that made the company an official partner of

2232-585: The Cornerstone Christian School closed in 2013, and Holy Trinity School, a K–8 parochial school, closed in 2011. Greenfield is home to Greenfield Community College , which serves the northern Pioneer Valley and offers some courses to Greenfield High students seeking advanced learning opportunities. The nearest state university is the University of Massachusetts Amherst . There are also several private colleges, including members of

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2304-521: The Lightlife Plant-Based Burger was instead developed with pea protein , coconut oil , and beet powder because pea protein provided a meatier texture than soy protein. Competitor Beyond Meat also uses pea protein in its plant-based burger. To meet the heightened demand of production, Lightlife Foods' parent company, Greenleaf Foods, broke ground of a new food processing plant in Shelbyville, Indiana in 2019 and bought more than

2376-597: The Newton Elementary School to the west—for students from kindergarten through fourth grade , the Greenfield Middle School for students from fifth grade through seventh grades , and Greenfield High School for eighth through twelfth grades . 8th grade is separate and not part of the official high school. Greenfield's athletic teams are nicknamed the "Green Wave", and their school colors are green and white. Greenfield operates

2448-581: The PBA. In July 2014, the company announced that it had agreed to acquire all 85 centers of Brunswick Bowling & Billiards in a transaction to be financed by the sale and leaseback of 58 of the centers to iStar Financial, as well as a term loan. The acquisition was completed in September 2014. Shannon was named Bowling Proprietor of the Year in 2014 by Bowlers Journal International Magazine in recognition of his "vision and bold initiatives" to "divide

2520-572: The Poet Seat School, an alternative middle and high school for special needs students. On July 9, 2009, Greenfield's local school committee approved creation of the Virtual Academy or "MAVA @ Greenfield", the only kindergarten-through- twelfth grade distance learning school of its kind in the state. The MAVA program is also expected to provide expanded course offerings to students in the traditional public schools. Greenfield

2592-559: The Shelbyville, Indiana plant on hold. The cost of the purchase was estimated at $ 100 million. Dan Curtin, the President of Greenleaf Foods, claimed that "Lightlife Tempeh accounted for about 80% of total US tempeh dollar sales" in 2020. The tempeh product line is available at over 18,500 retail locations after Lightlife expanded the line into 3,500 Walmart stores in November 2020. Lightlife Foods produces an assortment of tempeh , soy protein , and pea protein products. Lightlife launched

2664-555: The Town Council voted to remove "The Town of" designation, making Greenfield known as the City of Greenfield. Since the charter change in 2003 Greenfield has been governed by a town council and a mayor . The former town council is now called the city council and consists of four at-large councilors and nine councilors that are each elected from one of the city's nine electoral precincts . The other city boards are appointed, with

2736-425: The United States include the namesake Bowlero brand, the upscale Bowlmor Lanes , and the legacy AMF Bowling brand. The company's U.S. centers represent 7% of the country's 4,200 commercial bowling centers. From the 1960s through the early 1980s, league bowling (a weekly group event where several teams bowl against each other over the course of a season) amounted to 75% to 80% of every bowling center's business in

2808-506: The United States. By 2012, that percentage had dropped to 21%. Lifestyle changes in the last few decades had made league bowling less attractive. Additionally, many bowling center owners had shifted their focus to casual bowlers, who bowled at non-discounted prices and spent more on food and beverage, and to special events, which produce substantial revenue and introduce new customers to the center. When Bowlmor Lanes purchased its first center in 1997 to renovate and upscale it, league bowling

2880-553: The administrative jobs and moved them to its Omaha headquarters, by 2013, it was still one of the area's largest employers. They remain involved in the local rural community donating to the Green River Festival, the Greenfield Triathlon, and most recently Monte's March , an annual stunt that raises money for the Food Bank before thanksgiving. Brynwood Partners acquired the company, which had roughly 90 employees at

2952-675: The area have been dated between 7,000 and 9,000 BCE. The Pocumtucks planted field crops and fished local rivers. Some sources claim that they were wiped out by the Mohawks in 1664 and that the land was left unoccupied. Other sources show that the Pocumtucks joined the Wampanoag chief Metacom in August 1675 in the fight against English encroachment, indicating a continued presence in the area. The Pocumtuck also played an important role in

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3024-404: The average family size was 2.88. In the town the population was spread out, with 21.9% under the age of 18, 8.4% from 18 to 24, 28.7% from 25 to 44, 23.5% from 45 to 64, and 17.5% who were 65 years of age or older. The median age was 40 years. For every 100 females, there were 88.9 males. For every 100 females age 18 and over, there were 85.4 males. The median income for a household in the town

3096-478: The center of Greenfield. At the town center, Route 2A meets the duplexed U.S. Route 5 and Massachusetts Route 10 , which comes over the Deerfield River in the south before heading northward through town, with another interchange along the highway portion of Route 2. In October 2016, the administration of Massachusetts Governor Charlie Baker announced a $ 7.5 million grant to the town government to build

3168-440: The center of the county and is bordered by Colrain , Leyden , and Bernardston to the north; Gill to the east; Montague to the southeast; Deerfield to the south; and Shelburne to the west. Greenfield is located 39 miles (63 km) north of Springfield and 90 miles (145 km) west-northwest of Boston . Greenfield lies at the confluence of the Deerfield , Green , and Connecticut rivers. The Green River runs from

3240-521: The children in the ads were actors and not her own. On August 25, 2020, Lightlife published an open letter advertisement in The New York Times and The Wall Street Journal to challenge competitors Impossible Foods and Beyond Meat about their use of "unnecessary additives, fillers, and fake blood" in their plant-based burgers. In response, Impossible Foods published a blog post on the website Medium calling Lightlife's Clean Break campaign

3312-676: The claims. In May 2024, the EEOC concluded a nine-year investigation into Bowlero regarding age discrimination and retaliation complaints, with the EEOC, declining to sue the company but not clearing it of wrongdoing, thereby allowing more than 70 individual claimants to pursue private lawsuits against the company. In May 2024, Bowlero would purchase Raging Waves Waterpark in Yorkville, Illinois for $ 49 million dollars. Bowlero Corporation operates bowling centers under several banners: Bowlero Corporation acquired from private owners in 2018 and 2019

3384-611: The combined company, and Bowlmor's Chief Financial Officer and former president, Brett Parker, became Vice Chairman, Chief Financial Officer, and Executive Vice President. Shannon and Parker collectively retained 22% of Bowlmor AMF and were set to receive bonuses based on their ability to increase the profitability and worth of Bowlmor AMF. As part of the AMF Bowling reorganization, Bowlmor AMF assumed control of AMF Bowling's 50% interest in QubicaAMF Worldwide , one of

3456-481: The company engaged in the community, Michael Cohen, Lightlife's CEO at the time, said, "The deal calls for Lightlife to remain at its new facility in the Turners Falls section of Montague [Massachusetts], to retain its 145 employees, and to preserve Lightlife’s social mission," indicating the company's dedication to social consciousness, especially regarding its local community. In 2010, ConAgra dissolved

3528-617: The early stages of planning, which would extend MBTA 's Fitchburg Line westward through Greenfield and terminate at North Adams . Greenfield operates its own public school system for the town's 1,700 students. Greenfield operates the Academy of Early Learning at North Parish for pre-kindergarten students, three elementary schools—the Four Corners School to the north, the Federal Street School centrally, and

3600-483: The entire Franklin County Fair Kick-Off Parade was bee-themed, with many bee-decorated floats and marchers in bee costumes. Greenfield lies at the junction of four highways. Interstate 91 travels north and south through the western stretch of the city and is duplexed for a 3-mile (5 km) stretch with Massachusetts Route 2 . Route 2, which follows the rough path of (and is nicknamed after)

3672-460: The exception of the seven-member school committee , which consists of the mayor plus six members elected at-large. Greenfield's first mayor, Christine Forgey, served until 2009 when she was defeated in a primary election . Greenfield's second mayor, Bill Martin, took second place in the 2009 primary as a write-in candidate and went on to win the general election in June. Martin's tenure began with

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3744-401: The importance of the honeybee in sustaining the environment and in human agriculture. Bee Fest, now an annual celebration held in the spring, overlooks the center of town and Court Square and offers fun and learning for all ages. Greenfield has nine large bee sculptures, six of them installed in 2021 and three in 2022. Local artist Rachael Katz designed the sculptures and was a motive force in

3816-610: The island towns of Edgartown and Nantucket are smaller. As of the census of 2000, there had been 18,168 people, 7,939 households, and 4,374 families residing in the city. The population density was 836.2 inhabitants per square mile (322.9/km ). There were 8,301 housing units at an average density of 382.1 per square mile (147.5/km ). The racial makeup of the city was 93.39% White , 1.34% Black or African American , 0.32% Native American , 1.10% Asian , 0.02% Pacific Islander , 1.41% from other races , and 2.43% from two or more races. Hispanic or Latino of any race were 3.54% of

3888-438: The largest manufacturers of bowling products in the world. When Bowlmor and AMF Bowling combined in 2013, league bowlers at AMF's existing 262 traditional bowling centers worried that the new owner would eliminate league bowling at their centers, too. Some cited a Bloomberg TV interview in which CEO Tom Shannon said, "I don’t think anyone takes bowling seriously – why would you?" Concern grew when Bowlmor AMF significantly cut

3960-510: The name being a play on the Jimmy Dean sausage. In the summer of 2000, ConAgra Foods acquired LightLife Foods, which was generating about $ 25 million in annual revenue at the time. The sale was made due to the changing landscape of the natural foods industry; competitors were purchased by Kellogg's and Kraft Foods , and a small independently owned company would not be able to compete with such huge food conglomerates. In an effort to keep

4032-719: The nine voting precincts. As of 2021 , Sheila Gilmour is the Council President, and Dan Guin is the Vice-President. Greenfield operates its own police and fire departments. The town is also patrolled by the Second (Shelburne Falls) Barracks of Troop "B" of the Massachusetts State Police . It runs a sizeable public works department and is the home base of the regional waste management system. The Greenfield Public Library, formerly located at

4104-401: The north, through town to the Deerfield, which lies along the city's southern border. From there, the Deerfield meets the Connecticut, which flows southward along the Montague border before bending eastward briefly before continuing southward. Several brooks flow into the three rivers, as well as a fourth river, the Fall River, which makes up the city's border with Gill. The city is located beside

4176-461: The operating hours at many centers as a financial measure, and in the process, displaced or eliminated some daytime bowling leagues. Shannon was said to have responded that, "We plan to increase the league bowling business, not shrink it," citing AMF's "large customer base" in league activity for declaring that its league bowling was "very safe." He said his company has "protected and defended 99% of (its) nighttime leagues" and sees its acquisition of

4248-414: The overall project. Other local artists painted the bees in colorful themes. The project received support from the Massachusetts Cultural Council, local businesses and non-profit organizations, and the community. Greenfield has a pocket park with educational installations, a painted crosswalk, lamppost signage, and parking garage banners, all themed around and celebrating Langstroth and honeybees. In 2021,

4320-412: The pandemic, it expected sales to grow 30% in 2020. In its 2020 annual report, the company reported increased sales of about $ 25 million compared to the previous year. A partnership between Soldier Field in Chicago and Lightlife Foods was announced in 2019. As part of the partnership, Lightlife's plant-based burgers would be sold at home games for the Chicago Bears . In October 2020, Lightlife announced

4392-410: The population. There were 7,939 households, out of which 26.1% had children under the age of 18 living with them, 38.6% were married couples living together, 12.7% had a female householder with no husband present, and 44.9% were non-families. 36.9% of all households were made up of individuals, and 13.6% had someone living alone who was 65 years of age or older. The average household size was 2.19 and

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4464-442: The terminus for an extension of the New Haven–Springfield Shuttle , in a pilot program being launched by CTRail and the MassDOT . The new commuter rail service, now dubbed the Valley Flyer , made its first run August 30, 2019. It runs twice in each direction on weekdays and once on weekends, to and from New Haven, Connecticut , with connections to New York City . There is a proposal known as "Northern Tier Passenger Rail" in

4536-473: The time was right for the acquisition. By January 2020, all remaining Brunswick locations were rebranded with either the Bowlero or AMF names. On October 9, 2020, Bowlero Corporation was featured on the American TV Series Undercover Boss , with Edison in the role of the disguised boss. In April 2021, Bowlero partnered with sports betting company, BettorView, in order to display sports data and wagering at multiple locations. As of June 23, 2021, Bowlero

4608-417: The time, from ConAgra Foods in September 2013. In 2017, Maple Leaf Foods bought Lightlife Foods for $ 140 million plus related costs. In 2019, LightLife introduced a plant-based burger produced with pea protein, garlic powder and beet powder for color. Lightlife Foods launched its plant-based burger in foodservice before bringing it to retail stores. Known for making products from soy protein and tempeh ,

4680-493: The upscale Bowlmor Lanes . The new company was jointly owned by Bowlmor, certain of AMF Bowling's second lien lenders including an affiliate of Cerberus Capital Management , and Credit Suisse . At the time of the merger, the merged company operated 272 bowling centers and had 7,500 employees and a combined annual revenue of approximately $ 450 million. In the AMF Bowling reorganization, AMF's second lien lenders converted their debt into equity in Bowlmor AMF. Credit Suisse provided

4752-533: Was $ 33,110, and the median income for a family was $ 46,412. Males had a median income of $ 33,903 versus $ 26,427 for females. The per capita income for the town was $ 18,830. About 11.4% of families and 14.0% of the population were below the poverty line , including 19.2% of those under age 18 and 11.1% of those age 65 or over. Greenfield was one of several Massachusetts municipalities that applied for, and were granted, city forms of government but wished to retain "The Town of" in their official names. In December 2017,

4824-404: Was completed on September 18, 2023. From 2021 to 2023, the company’s annual revenue increased, from a few hundred million dollars, to more than one billion. By 2023, its revenues represented about one quarter of the industry’s total revenue. In May 2023, CNBC reported that the EEOC was investigating numerous claims of age discrimination and retaliation, and was seeking $ 60 million to settle

4896-507: Was eliminated "to ease out regulars who did not cotton to the fancy trappings or the higher prices." That strategy proved so successful that league bowling was not offered at the five other centers the company added, and by 2012 Bowlmor was one of the highest grossing bowling facility operators in North America. Bowlmor AMF was formed in July 2013 when AMF Bowling Worldwide , which had filed for Chapter 11 bankruptcy in May 2012, reorganized and combined with Strike Holdings LLC, which operated

4968-425: Was for many years the home of Lorenzo Langstroth , known as the "Father of Modern Beekeeping," and the city celebrates Langstroth's life and contributions with bee-themed events and attractions. Bee Fest was launched in 2010 by Greenfield's Second Congregational Church, where Langstroth was pastor during the late 1840s. The first Bee Fest served to celebrate the 200th anniversary of Langstroth's birth and to highlight

5040-472: Was in merger talks with Isos Acquisition Corporation, a special-purpose acquisition company (SPAC) led by former WWE executives, to go public through a merger. On July 1, 2021, Isos Acquisition Corporation announced it had officially merged with Bowlero, with the intent to take Bowlero public and list it on the New York Stock Exchange . In May 2023, Bowlero announced they had bought all 14 locations of Lucky Strike Lanes , across 9 states. The acquisition

5112-525: Was sworn in as mayor on January 2, 2024. In Greenfield, the Mayor appoints most of the members of the various city boards, with the city council approving appointments. The mayor also serves as a voting member of the school committee, but is forbidden to serve as its chairman or vice-chair. In addition, the mayor sits as an ex officio non-voting member on all the other city boards. The City Council consists of 13 members: four "Councilors at Large" and nine "Precinct Councilors" elected to represent each of

5184-483: Was the home of Greenfield Tap & Die Company (GTD). It was designated the county seat when Franklin County was created from Hampshire County in 1811. According to the United States Census Bureau , the town has a total area of 22 square miles (56.7 km ), of which 21 square miles (55.5 km ) is land and 0.5 square miles (1.2 km ), or 2.08%, is water. Greenfield is located at

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