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55-399: M*A*S*H (an acronym for Mobile Army Surgical Hospital ) is an American media franchise consisting of a series of novels, a film, several television series, plays, and other properties, and based on the semi-autobiographical fiction of Richard Hooker . The franchise depicts a group of fictional characters who served at the fictional "4077th Mobile Army Surgical Hospital (M*A*S*H)" during

110-485: A franchise can even be created, which ultimately leads to the creation of brand worlds. Since the creation of Disneyland in 1955, bringing fictional media franchises to life through the theme parks slowly became increasingly popular as the way to perfectly blend tourism and real-life involvement with media itself. Similar to transmedia, the concept of bringing fictional media into a non-fictional space where fans can immerse themselves in real-life versions of elements from

165-581: A guest role on The Jeff Foxworthy Show as Raymond and a guest role on Grace Under Fire as Jean's pot-smoking boyfriend. In 2006, Morgan was inducted into the Hall of Great Western Performers at the National Cowboy & Western Heritage Museum in Oklahoma City, Oklahoma. Morgan's first marriage was to Eileen Detchon from 1940 until her death in 1985. During Morgan's time on M*A*S*H ,

220-493: A helicopter picking up wounded soldiers from the front and a surgeon removing shrapnel from a soldier, similar to Microsurgeon . InfoWorld called M*A*S*H "the exception" among the TI 99/4A's generally poor game library. [REDACTED] Category Media franchise A media franchise often consists of cross-marketing across more than one medium. For the owners, the goal of increasing profit through diversity can extend

275-399: A kid when the situation warranted it. He was the apotheosis, the finest example of what people call a 'character actor'. What he brought to the work made everyone better. He made those who are thought of as 'stars' shine even more brightly. The love and admiration we all felt for him were returned tenfold in many, many ways. And the greatest and most selfless tribute to the experience we enjoyed

330-424: A modeling agency, several television shows ( Playboy's Penthouse , in 1959), and even its own television channel . Twenty-five years later, Playboy released private clubs and restaurants, movie theaters, a radio show , direct to video films, music and book publishing (including original works in addition to its anthologies of cartoons, photographs, recipes, advice, articles or fiction that had originally appeared in

385-536: A photograph of Detchon regularly appeared on the desk of his character. A drawing of a horse, seen on the wall behind Potter's desk, was drawn by Morgan's grandson, Jeremy Morgan. In addition, Eileen was the name of the wife of Officer Bill Gannon on Dragnet . Morgan had four sons with his first wife: Christopher, Charles, Paul, and Daniel (who died in 1989). He then married Barbara Bushman Quine (granddaughter of silent film star Francis X. Bushman ) on December 17, 1986. The marriage lasted until his death. In July 1996, he

440-473: A popular recurring role. In 1950, Morgan appeared as an obtrusive, alcohol-addled hotel clerk in the Dragnet radio episode "The Big Boys". After Pete and Gladys ended production, Morgan guest-starred in the role of Al Everett in the 1962 episode "Like My Own Brother" on Gene Kelly 's ABC drama series, Going My Way , loosely based on the 1944 Bing Crosby film of the same name. That same year, he played

495-504: A short-lived spinoff series, AfterMASH . Morgan also appeared in several Disney movies throughout the decade, including The Barefoot Executive , Snowball Express , Charley and the Angel , The Apple Dumpling Gang , The Cat from Outer Space (opposite McLean Stevenson ) and The Apple Dumpling Gang Rides Again . In 1986, he co-starred with Hal Linden in Blacke's Magic ,

550-463: A show about a magician who doubled as a detective solving unusual crimes. One season was made. Morgan's character, Leonard Blacke, was a semiretired con artist. In 1987, Morgan reprised his Bill Gannon character, now a captain , for a supporting role in another film version of Dragnet , a parody and homage to the original series written by and starring Dan Aykroyd and costarring Tom Hanks and Christopher Plummer . In 1987–1988, Morgan starred in

605-419: A statement: He was a wonderful man, a fabulous actor and a dear and close friend since the first day we worked together. As Alan [Alda] said, he did not have an unadorable bone in his body. He was a treasure as a person, an imp at times, and always a true professional. He had worked with the greats and never saw himself as one of them. But he was. He was the rock everyone depended on and yet he could cut up like

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660-684: A supporting player in more than 100 films. Morgan was born Harry Bratsberg in Detroit , the son of Hannah and Henry Bratsberg. His parents were of Swedish and Norwegian ancestry. In his interview with the Archive of American Television, Morgan spelled his Norwegian family surname as "Brasburg". Many sources, however, including some family records, list the spelling as "Bratsburg". According to one source, when Morgan's father Henry registered at junior high school, "the registrar spelled it Brasburg instead of Bratsberg. Bashful Henry did not demur." Morgan

715-433: Is a 1970 feature film adaptation of the original novel. The film was directed by Robert Altman and starred Donald Sutherland as Hawkeye Pierce and Elliott Gould as Trapper John McIntyre . Although the title had no punctuation onscreen, i.e. "MASH", in posters for the movie and in the trailer, it was rendered as M*A*S*H . M*A*S*H , a TV adaptation of the film, ran from 1972 to 1983, more than three times as long as

770-492: Is even more widely recognized as Officer Bill Gannon , Joe Friday 's partner in the revived version of Dragnet (1967–1970). Morgan had also appeared with Dragnet star Jack Webb in three film noir movies, Dark City (1950), Appointment with Danger (1951) and Pete Kelly's Blues (1955), and was an early regular member of Jack Webb's stock company of actors on the original Dragnet radio show. Morgan later worked on two other shows for Webb: 1971's The D.A. and

825-484: Is the Japanese term for a transmedia franchise. The term media mix gained its circulation in late 1980s and is first used to describe adaptations of Sakyo Komatsu 's Japan Sinks , but the origins of the strategy can be traced back to the 1960s with the proliferation of anime , with its interconnection of media and commodity goods. Some of the earlier popular Japanese franchises such as Vampire Hunter D in

880-492: The Korean War , loosely based on the historic 8055th MASH unit. Hawkeye Pierce is featured as the main character, played by Donald Sutherland in the 1970 film M*A*S*H and by Alan Alda on the television series also titled M*A*S*H . Later spin-offs involve characters who appeared in the series, but were set after the end of the war. Almost all versions of the series fit into the genre of black comedy or dramedy ;

935-491: The fantasy and science fiction genres. Similarly, fantasy, science fiction films and television shows are frequently adapted into animated television series , video games, or both. A media franchise does not have to include the same characters or theme, as the brand identity can be the franchise, like Square Enix 's Final Fantasy or the National Lampoon series , and can suffer from critical failures even if

990-1198: The 1950s for director Anthony Mann starring James Stewart , including Bend of the River (1952), Thunder Bay (1953), The Glenn Miller Story (1954), The Far Country (1955), and Strategic Air Command (1955). In his later film career, he appeared in Inherit the Wind (1960) with Spencer Tracy and Fredric March , How the West Was Won (1962) (as Ulysses S. Grant ) with John Wayne , John Goldfarb, Please Come Home! (1965) with Peter Ustinov , Frankie and Johnny (1966) with Elvis Presley and Donna Douglas , The Flim-Flam Man (1967) with George C. Scott , Support Your Local Sheriff! (1969) with James Garner , Support Your Local Gunfighter (1971) also with James Garner, Snowball Express (1972) with Keenan Wynn , The Shootist (1976) with John Wayne and Lauren Bacall , The Wild Wild West Revisited (1979) with Robert Conrad , and as Captain Gannon in

1045-449: The 1972–1974 Western series, Hec Ramsey . Morgan also appeared in four episodes of Gunsmoke ("The Witness" – aired 11/23/1970, "Milligan" - aired 11/6/72, "The Wiving" - aired 10/14/1974 and "Brides and Grooms", sequel to The Wiving - aired 2/10/1975). Morgan appeared in the role of Inspector Richard Queen, uncle of Ellery Queen in the 1971 television film Ellery Queen: Don't Look Behind You . Morgan's first appearance on M*A*S*H

1100-423: The 1980s and Pokémon in the late 1990s, acted as benchmarks in the country's transmedia dominance. The latter in particular began as a video game available on Nintendo 's Game Boy , and crossed through the media of television, film, news, and other non-media related realms, such trading cards, merchandise, and more. A number of Japanese media franchises have gained considerable global popularity, and are among

1155-622: The characters but omits more of the dark comedy aspects. It is occasionally produced by community theater and high school theater companies. The cast from the M*A*S*H series appeared in advertising for IBM products, such as the PS/2 line that introduced the PS/2 connector for keyboards and mice. Fox developed a M*A*S*H video game that was released for the Atari 2600 , Atari 8-bit computers , and TI-99/4A . Players alternate between controlling

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1210-419: The commercial profitability of the franchise and create strong feelings of identity and ownership in its consumers. Those large groups of dedicated consumers create the franchise's fandom , which is the community of fans that indulge in many of its media and are committed to interacting with and keeping up with other consumers. Large franchise-based fandoms have grown to be even more popular in recent years with

1265-868: The day-in-the-life episodes of the many different Real Housewives series. Documentaries and docuseries are other highlights of the non-fiction branch of media franchises, such as the popular Planet Earth series, which serves as both a film and television transmedia franchise. Harry Morgan Harry Morgan (born Harry Bratsberg ; April 10, 1915 – December 7, 2011) was an American actor whose television and film career spanned six decades. Morgan's major roles included Pete Porter in both December Bride (1954–1959) and Pete and Gladys (1960–1962); Officer Bill Gannon on Dragnet (1967–1970); Amos Coogan on Hec Ramsey (1972–1974); and his starring role as Colonel Sherman T. Potter in M*A*S*H (1975–1983) and AfterMASH (1983–1985). Morgan also appeared as

1320-507: The episode " Mother Simpson ", Gannon and Joe Friday (voiced by Harry Shearer ) are FBI agents trying to track down Homer's mother, who is a fugitive from justice. Morgan also had a recurring role on 3rd Rock from the Sun as Professor Suter, a colleague of Dick Solomon's. Morgan directed episodes for several TV series, including two episodes of The Alfred Hitchcock Hour , two episodes of Hec Ramsey , and one episode of Adam-12 . Morgan had

1375-725: The fictional worlds they love, adds to the overall narrative the franchise creates through its other media. Marvel's Avenger's Campus park is one of the many franchise-based theme parks created in recent times, following the creation of The Wizarding World of Harry Potter at Universal Studio's Islands of Adventure and Star Wars' Galaxy's Edge at Disneyland and Disney World . Media franchises tend to cross over from their original media to other forms. Literary franchises are often transported to film, such as Nancy Drew , Miss Marple , and other popular detectives , as well as popular comic book superheroes . Television and film franchises are often expanded upon in novels , particularly those in

1430-470: The film The Matrix Reloaded and the video game Enter the Matrix were produced at the same time, using the same actors on the same sets, and released on the same day. Transmedia franchises occasionally release content through certain media that is not canon to the main or greater story that the franchise is built around, meaning that the elements of said content do not truly exist in the main timeline of

1485-467: The financial logic of cost-recovery for expensive productions by identifying that a single medium launch is a lost opportunity, the timeliness of the production and release is more important than its integrity, the releases should raise brand awareness and the cross-ability of the work is critical for its success. American Idol was a transmedia franchise from its beginnings, with the first season winner Kelly Clarkson signing with RCA Records and having

1540-607: The focus on the content of the commodity to "overlapping the commodity image with the character image". The book Anime's Media Mix: Franchising Toys and Characters in Japan, by Marc Steinberg, details the evolution of the media mix in Japan. Long-running franchises were common in the early studio era, when Hollywood studios had actors and directors under long-term contract. In such cases, even lead actors are often replaced as they age, lose interest, or their characters are killed. Spin-offs and adaptations of popular pieces of media within

1595-486: The franchise and was ranked #25 in TV Guide ' s " 50 Greatest TV Shows of All Time ". Its final episode in 1983 was the most-watched in television history. Trapper John, M.D. featured the character of Trapper John McIntyre, played by Pernell Roberts , twenty-eight years after the events of the M*A*S*H film and television series. It was the first spin-off to feature a character from the series in civilian life after

1650-433: The franchise's characters and settings. As one author explains, "For the studios, a home-run is a film from which a multimedia 'franchise' can be generated; the colossally expensive creation of cross-media conglomerates predicated on synergistic rewards provides an obvious imperative to develop such products." The trend later developed wherein franchises would be launched in multiple forms of media simultaneously; for instance,

1705-415: The franchise. Canon content often times breaks continuity, leading fans to speculate or seek to confirm which media are canon and which are not, which can get confusing if the franchise does not provide an answer themselves since entire media can be non-canon to the greater story, with a popular example occurring. On the other hand, specific episodes, volumes or parts of a series can be canon while others in

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1760-477: The lead characters were doctors or nurses , and the practice of medicine was at the center of events. However, to relieve the pressures of duty in a field hospital close to the front and the attendant horrors of war, the staff engage in humorous hijinks, frivolity, and petty rivalries off-duty. The franchise effectively ended with the conclusion of Trapper John, M.D. in September 1986. A large fanbase for

1815-473: The magazine), footwear, clothing of every kind, jewelry, housewares (lamps, clocks, bedding, glassware), guitars and gambling, playing cards, pinball machines and pet accessories, billiard balls, bedroom appurtenances, enhancements, plus countless other items of merchandise. Non-fiction media franchises also exist in the television and film media, with reality TV being one of the most well-known examples; ranging from competition shows like The Amazing Race to

1870-400: The media fictional material is unrelated. Non-fiction literary franchises include the ...For Dummies and The Complete Idiot's Guide to... reference books . An enduring and comprehensive example of a media franchise is Playboy Enterprises , which began expanding well beyond its successful magazine, Playboy , within a few years after its first publication, into such enterprises as

1925-484: The mobster Bugs Moran in an episode of ABC's The Untouchables , with Robert Stack . In 1963, he was cast as Sheriff Ernie Backwater on Richard Boone 's Have Gun – Will Travel Western series on CBS, then worked as a regular cast member on the 1963–64 anthology series The Richard Boone Show . In the 1964–1965 season, Morgan co-starred as Seldom Jackson in the 26-week NBC comedy/drama Kentucky Jones , starring Dennis Weaver , formerly of Gunsmoke . Morgan

1980-508: The name "Henry Morgan") in the 1942 movie To the Shores of Tripoli . His screen name later became "Henry 'Harry' Morgan" and eventually Harry Morgan, to avoid confusion with the popular humorist of the same name . In the same year, Morgan appeared in the movie Orchestra Wives as a young man pushing his way to the front of a ballroom crowd with his date to hear Glenn Miller 's band play. A few years later, still credited as Henry Morgan, he

2035-626: The one-season situation comedy series You Can't Take It with You as family patriarch Martin Vanderhof. In the 1990s, Morgan starred alongside Walter Matthau in a series of television movies for CBS as Stoddard Bell, a judge who is an acquaintance/nemesis/partner of Matthau's Harmon Cobb, an attorney ( The Incident ; An Incident in Baltimore , and Incident in a Small Town ). He also lent his voice to an episode of The Simpsons from season seven, where he once again played Bill Gannon; in

2090-543: The original production of the Clifford Odets play Golden Boy , followed by a host of successful Broadway roles alongside such other Group members as Lee J. Cobb , Elia Kazan , John Garfield , Sanford Meisner , and Karl Malden . Morgan also did summer stock at the Pine Brook Country Club located in the countryside of Nichols, Connecticut . Morgan made his screen debut (originally using

2145-433: The overarching story and narrative of the franchise itself. A connection between the characters, settings, and other elements of the media franchise do still exist within the different media, regardless of the fact that they are being presented in sometimes completely different ways, such as the shared, interweaving storylines and elements of Spider-Man films, television shows, comics and video games. Espen Aarseth describes

2200-484: The popular Twilight book series that was adapted into the five films of The Twilight Saga . Other neologisms exist to describe various franchise types including metaseries , which can be used to describe works such as Isaac Asimov 's Foundation series . Multimedia franchises usually develop through a character or fictional world becoming popular in one medium, and then expanding to others through licensing agreements , with respect to intellectual property in

2255-415: The release of A Moment Like This becoming a #1 hit on Billboard Hot 100. The success resulted in a nationwide concert tour, an American Idol book that made the bestseller list and the film From Justin to Kelly . A transmedia franchise however is often referred to by the simpler term "media franchise". The term media franchise is often used to describe the popular adaptation of a work into films, like

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2310-409: The rise of social media platforms, as many fans seek to interact with one another for discussion, debate and even to create their own fan-made pieces of media revolving around the franchise, on websites like tumblr , Reddit and Fandom . In the case of successful transmedia franchises, each different medium should expand the target demographic and fandom, build the interest of the consumers and add to

2365-525: The same medium are not, such as the fact that only some of the Battlestar Galactica comics are canon, with a large amount of them breaking the continuity of the main story. In Japanese culture and entertainment, media mix ( wasei-eigo : メディアミックス , mediamikkusu ) is a strategy to disperse content across multiple representations: different broadcast media , gaming technologies, cell phones, toys, amusement parks , and other methods. It

2420-623: The series continues to exist; the show has never been out of syndication worldwide, and 20th Century Fox has had notable success selling the film and seasons of the TV series on DVD . Richard Hooker wrote MASH: A Novel About Three Army Doctors (1968) based on his experiences as a surgeon at the 8055th MASH in South Korea. He published several other novels based on that group. A total of 15 M*A*S*H novels were published between 1968 and 1977, some co-authored by William E. Butterworth . M*A*S*H

2475-552: The theatrical film version of Dragnet (1987) with Dan Aykroyd and Tom Hanks . Morgan hosted the NBC radio series Mystery in the Air starring Peter Lorre in 1947. On CBS , he played Pete Porter in Pete and Gladys (1960–1962), with Cara Williams as wife Gladys. Pete and Gladys was a spin-off of December Bride (1954–1959), starring Spring Byington , a show in which Morgan had

2530-441: The war it chronicled. It starred Alan Alda as Hawkeye Pierce and Wayne Rogers as Trapper John McIntyre. After the third season, Rogers left the show and was replaced by Mike Farrell as B. J. Hunnicutt . That same year, Harry Morgan replaced McLean Stevenson . Morgan, a veteran character actor and former Universal contract player, portrayed Colonel Sherman T. Potter . This series is the most popular and best-known version of

2585-552: The war. Legally, Trapper John, M.D. is a direct spin-off of the MASH film rather than the television series due to licensing issues. The pilot episode briefly shows a photograph of Rogers and Alda. AfterMASH was a successor to the original M*A*S*H television series, featuring Harry Morgan , Jamie Farr , and William Christopher after the war, as the same characters they played in the original television series. Gary Burghoff and Edward Winter also appeared as guests. The series

2640-477: The world's highest-grossing media franchises . For example, Pokémon 's penetration into the American market of the franchise along with others of Japanese origin, such as Yu-Gi-Oh! , gave rise to the recognition of what is variously called transmedia storytelling , crossmedia, transmediation , media synergy, etc. Researchers argue that the 1963 Tetsuwan Atomu marked a shift in Japanese marketing from

2695-462: Was a career Army officer who was a firm yet good-humored, caring father figure to those under his command. In 1980, Morgan won an Emmy Award for his performance on M*A*S*H . When asked if he was a better actor after working with the show's talented cast, Morgan responded, "I don't know about that, but it's made me a better human being." After the end of the series, Morgan reprised the Potter role in

2750-520: Was arrested on domestic battery charges for striking his wife Barbara which caused her to be admitted to the hospital. Though she was left "bruised and bloodied," the case was later dismissed after Morgan attended court-ordered anger management and domestic violence counseling program. Morgan had two siblings, Marguerite and Arnold (both deceased). Morgan was close friends with bandleader Glenn Miller , whom he met while filming Orchestra Wives in 1942, until Miller's disappearance two years later. Morgan

2805-416: Was canceled after two seasons. W*A*L*T*E*R was the pilot for a television series that was not picked up. It would have featured Gary Burghoff reprising the role of Walter O'Reilly . The pilot was shown as a "CBS Special Presentation" on July 17, 1984. In 1973, a play by Tim Kelly, based on the book, television show, and film, was published in both one-act and full versions. The play incorporates many of

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2860-588: Was cast in the role of pianist Chummy MacGregor in the 1954 biopic The Glenn Miller Story . Morgan continued to play a number of significant roles on the big screen in such films as The Ox-Bow Incident (1943) with Henry Fonda , Wing and a Prayer (1944), A Bell for Adano (1945), State Fair (1945), Dragonwyck (1946) with Walter Huston , The Gangster (1947), The Big Clock (1948) with Charles Laughton , The Well (1951), High Noon (1952) with Gary Cooper and Grace Kelly , Torch Song (1953) with Joan Crawford , and several films in

2915-449: Was in the show's third season (1974–1975), when he played the mentally unbalanced Major General Bartford Hamilton Steele in " The General Flipped at Dawn ", which first aired on September 10, 1974. The following season, Morgan joined the cast of M*A*S*H as Colonel Sherman T. Potter . A fan of the sitcom, Morgan replaced McLean Stevenson , who left the show at the end of the previous season. Unlike Stevenson's character Henry Blake, Potter

2970-417: Was later cast in the 1954 movie about his friend, The Glenn Miller Story , playing Chummy MacGregor . Morgan died in his sleep on December 7, 2011, at the age of 96. His son, Charles, said he recently had been treated for pneumonia. His body was cremated and his remains were given to his family. Following Morgan's death, Mike Farrell , who played B.J. Hunnicutt opposite Morgan in M*A*S*H , released

3025-699: Was raised in Muskegon, Michigan , and graduated from Muskegon High School in 1933, where he achieved distinction as a statewide debating champion. He originally aspired to a J.D. degree, but began acting while a junior at the University of Chicago in 1935. He began acting on stage under his birth name, in 1937, joining the Group Theatre in New York City formed by Harold Clurman , Cheryl Crawford , and Lee Strasberg in 1931. He appeared in

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